#audience-targeting

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fromExchangewire
2 days ago

Smarter Audiences: Closing the Gap Between Definitions & Real Behaviour

Audience planning has long relied on segmentation. It's how we bring structure to the chaos - turning abstract brand personas into something targetable and measurable. But the way we define audiences hasn't kept pace with the way people actually behave. Today's media environment is fragmented, fast-moving, and deeply personal. People don't consume content in neat, linear ways. They're scrolling, streaming, skipping, switching. And yet, much of our audience strategy is still based on static, retrospective data: a collection of pre-built segments, often designed for another time, place, or platform.
Marketing tech
fromDigiday
2 weeks ago

How curation is causing a paradigm shift across programmatic advertising

Curation has become a vital aspect of digital advertising strategies, significantly performing well for both buy-side and sell-side segments.
E-Commerce
#podcast-advertising
Marketing
fromMarTech
3 weeks ago

'They did it, so we should too' isn't an email strategy | MarTech

Mimicking successful email marketing tactics without assessing contextual fit rarely yields expected results.
E-Commerce
fromMarTech
3 weeks ago

4 CTV challenges for B2B and how to overcome them | MarTech

B2B brands face unique challenges in effectively utilizing CTV advertising compared to B2C brands.
fromExchangewire
4 weeks ago

"Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers": JCDecaux's Mark Halliday on Omnichannel Effectiveness - ExchangeWire.com

Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.
Marketing
#marketing-strategy
fromBusiness Matters
1 month ago

How to Optimize Your Instagram Ad Spend for Maximum ROI

Success on Instagram requires optimizing ad spend and setting clear goals to achieve the best ROI.
fromeLearning Industry
1 month ago

How To Diversify Your Paid Media Mix Without Wasting Budget

A paid media mix encompasses various paid marketing forms used to reach targeted audiences effectively while allowing full control over targeting, timing, and budgeting.
Marketing
fromAdExchanger
1 month ago

CTV Is Not A One-to-One Channel, So Stop Buying It Like One | AdExchanger

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.
E-Commerce
E-Commerce
fromMarTech
1 month ago

5 Amazon Ads features you're not using - but should be | MarTech

Non-endemic advertising on Amazon enables brands to target audiences using first-party data from retail media networks.
fromExchangewire
2 months ago

Covatic Supercharges Contextual Targeting with Full Support for IAB Content Taxonomy Audiences

Covatic is enhancing its platform significantly by introducing full support for IAB Content Audiences, enabling publishers and advertisers to engage audiences with contextual targeting.
Marketing tech
fromExchangewire
2 months ago

Blis Launches Blis AI - New Media Planning Tool Delivers Smarter Audiences in Seconds

Blis AI revolutionizes campaign planning by converting briefs into ready-to-activate audience recommendations without relying on identifiers.
fromEntrepreneur
2 months ago

Free Webinar | July 9: Unlocking Paid Ad Performance: Why Your Campaigns Plateau - and How to Fix Them | Entrepreneur

If your marketing campaigns are stuck, it could be due to missing the right audience, compelling creative, or an irresistible offer.
Marketing tech
Marketing tech
fromMarketing Dive
2 months ago

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.
#advertising
fromExchangewire
3 months ago
Marketing tech

First-id & Implicit Combine the Strength of Mediametrie's Internet Panel with the Power of Deterministic Identifiers - ExchangeWire.com

fromExchangewire
3 months ago
Marketing tech

First-id & Implicit Combine the Strength of Mediametrie's Internet Panel with the Power of Deterministic Identifiers - ExchangeWire.com

fromExchangewire
2 months ago

MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets

MGID partners with Digiseg to enhance privacy-focused household targeting for advertisers across multiple regions.
fromExchangewire
2 months ago

Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation

Bedrock Platform partners with Evorra to enhance media buying efficiency through privacy-compliant audience targeting.
fromThe Drum
3 months ago

Why focusing on emotion could be the next big win in streaming TV advertising

Streaming TV ads need emotional and contextual relevance, not just audience targeting.
Marketing tech
fromAdweek
3 months ago

TikTok Builds on Premium Ad Pitch With Cultural Targeting

TikTok is enhancing its ad products to attract brands seeking both cultural relevance and premium media placements.
London
fromianVisits
3 months ago

The Elizabeth line is getting massive video wrap-around advertising screens

Transport for London is enhancing advertising on the Elizabeth line with new digital screens and targeted ads.
Global has won a contract to manage advertising for TfL, focusing on advanced tools for audience targeting.
fromZDNET
4 months ago

Your LG TV might analyze your emotional state to show you more relevant ads

With Zenapse's new technology integrated into LG TVs, advertisers will target ads based on the viewer's emotions, beliefs, and sentiments for more relevant engagement.
Marketing tech
Marketing tech
fromEntrepreneur
4 months ago

What Is Hypertargeting and Should I Use It in My Marketing Plan? | Entrepreneur

Hypertargeting enhances marketing precision and engagement by focusing on highly specific audience segments.
fromExchangewire
4 months ago

Vevo Partners with Experian to Enhance its Ad Targeting in the UK

Advertisers on Vevo can already tap into our existing toolbox to maximise their campaign effectiveness...but now, we are further enhancing our capabilities within audience attributes and affinities.
Marketing tech
Marketing tech
fromExchangewire
4 months ago

MarkApp Announces Strategic Partnership with Sovrn

MarkApp partners with Sovrn to enhance its programmatic advertising capabilities through advanced audience targeting and shopping-intent monetisation.
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