Podscribe has launched significant upgrades in its media planning platform for advertisers, enhancing capabilities to support effective campaign crafting. New features include Net New Reach to find shows that can increase audience exposure, Brand Affinity to identify listeners who recently interacted with a brand, Projected Conversions to forecast show impacts, and Audience Segment Filters to target by specific audience traits. Advertisers can also leverage Customer Look-alikes to find shows with similar audiences and explore similar shows based on content or traits. Custom lists can be built, exported, and shared, with features available live now.
Podscribe has introduced new capabilities in its media planning platform, offering advertisers insights about high-fit shows, campaign reach, and strategic alignment.
Advertisers can now find shows that expand audience exposure with Net New Reach, forecast impacts with Projected Conversions, and filter audiences by traits.
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