#ad-technology
#ad-technology

Marketing tech

US asks court to breakup Google ad businesses | MarTech

fromNewsmax

Marketing tech

US Asks Judge to Break up Google's Ad Tech Business

fromwww.theguardian.com

Marketing tech

US asks judge to break up Google's ad tech business after requesting Chrome sale

fromLe Monde.fr

Google monopoly trial: US government asks judge to break up the ad tech business

The US government demands a breakup of Google's ad tech monopoly after a court ruling.

fromwww.nytimes.com

1 year ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.

The ruling could lead to significant restructuring of Google's operations.

fromSearch Engine Roundtable

1 week ago

Google AdSense To Experiment With New Ad Technology Partners

Google will experiment with updated ad technology partners starting April 20, 2026, with potential implementation on or after June 5, 2026.

fromMarTech

US asks court to breakup Google ad businesses | MarTech

The U.S. DOJ is pushing for Google to divest its AdX and DFP platforms following a ruling on monopoly violations.

fromNewsmax

US Asks Judge to Break up Google's Ad Tech Business

The US government demands a breakup of Google's ad business due to illegal monopoly findings.

fromwww.theguardian.com

US asks judge to break up Google's ad tech business after requesting Chrome sale

The US government is pushing to break up Google's ad tech business due to its illegal monopoly.

fromLe Monde.fr

Google monopoly trial: US government asks judge to break up the ad tech business

The US government demands a breakup of Google's ad tech monopoly after a court ruling.

fromwww.nytimes.com

1 year ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.

The ruling could lead to significant restructuring of Google's operations.

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.

Artificial intelligence

fromAdExchanger

3 weeks ago

Saying The Quiet Part Out Loud: AI Isn't Neutral, So Let's Stop Pretending | AdExchanger

A play titled 'Data' explores the ethical dilemmas of AI and data tracking through the story of a software company developing a morally questionable tool.

fromThedrum

1 month ago

Jun Group Releases Audience Explorer, Empowering Advertisers With Deeper Audience Insights

Jun Group launched Audience Explorer, a measurement tool providing advertisers 360-degree audience insights including behaviors, interests, and shopping habits while maintaining privacy standards.

fromAol

6 months ago

AppLovin Stock: Is the AI-Advertising Stock a Buy, Sell, or Hold?

AppLovin's AI-driven ad platform is driving rapid revenue and margin growth, with a self-serve product launch and high valuation leaving limited upside.

fromUS AFPNews

6 months ago

The news hub

The lawsuit is Google's second such test this year after the California-based tech juggernaut saw a similar government demand to split up its empire shot down by a judge earlier this month. Monday's case focuses specifically on Google's ad tech "stack" -- the tools that website publishers use to sell ads and that advertisers use to buy them.

Tech industry

E-Commerce

fromAdExchanger

8 months ago

The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It? | AdExchanger

The Trade Desk reported steady growth in Q2 earnings, but investor confidence declined due to a decreasing growth rate.

Podcast

fromRAIN News

Reach, Affinity, Conversions: Podscribe releases ad-planning upgrade

Podscribe has launched a major upgrade to its media planning platform with new features for podcast ad buyers.

fromThe Drum

fromSearch Engine Roundtable

Advertising's biggest flaw is interrupting content. Gaming has a fix

Sixty-six percent of gen Z actively use ad blockers. Gaming streams see 89% ad-skip rates when pre-roll interrupts gameplay.

E-Commerce

Privacy technologies

fromHackernoon

5 years ago

How to Stop Your TV From Watching You | HackerNoon

Automatic content recognition (ACR) on smart TVs collects viewing data to serve targeted ads, often without user awareness.

Marketing

Google Ads Adds AI Max Search Match Type

AI Max is the new search match type in Google Ads, replacing Search Max.

Digital life

fromSocial Media Today

This-Party Ad Measurement Partners Announce New Snap Attention Measurement

IAS and DoubleVerify have launched new attention measurement solutions for Snapchat ads, enhancing engagement insights.

E-Commerce

fromDigiday

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Kokai's mixed reputation shows challenges in user adoption despite potential benefits.

Trade Desk aims for full Kokai adoption by year-end, depending on user confidence.

10 months ago

MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets

MGID partners with Digiseg to enhance privacy-focused household targeting for advertisers across multiple regions.

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel partners with Dollar General to enhance their ad serving technology and retail media network capabilities.

Euronews Selects Opti Digital as Strategic Ad Management Partner

"We chose Opti Digital for their extensive experience working with publishers. Their hands-on support and actionable insights were key factors in our decision."

Marketing tech

fromThe Drum

AI-powered voice technology turned words into branded moments in this T-mobile campaign

Voice recognition technology enables seamless brand integration in gaming streams, appealing to younger audiences resistant to traditional ads.

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

Zefr launched a Pre-Screen Exclusion List Solution enabling advertisers to enhance brand safety by pre-screening domains in Google's Search Partner Network.

fromMarketing Dive