#ad-technology

#ad-technology

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

The integration with Nexd simplifies ad creation, making it faster and more efficient for advertisers.

EX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.

Adnami expands curation services, enhancing programmatic advertising value through simplified ad buying and targeted, scalable campaigns.

BidsCube transforms into a comprehensive ad technology solutions provider, simplifying programmatic advertising for clients.

The company emphasizes empowering clients with innovative tools and supportive ecosystems.

Pentaleap and Vantage partner to enhance and simplify retail media network operations.

The integration improves ad placements and revenue while providing flexibility.

Amazon is launching a Retail Ad Service to support smaller businesses in accessing retail media advertising tools, lowering barriers to participation.

Kevel partners with Home Depot's Orange Apron Media for retail media transformation using its API-based solutions.

Flexibility and innovation are crucial for enhancing advertising capabilities.

Collaboration aims to improve customer experience with personalized advertising strategies.

Amazon's new Retail Ad Service aims to provide ad technology to other retailers, transforming its advertising business model.

Sonar by Adnami revolutionizes attention measurement, making it simple and scalable for digital ads.

Frameplay's ad exchange aims to simplify access for brands to in-game advertising inventory.

Collaboration with other top firms boosts supply and opportunities for advertisers.

The gaming industry continues to grow, warranting increased advertising investment.

Ad technology from NBCUniversal led to a 38% increase in sales for Domino's in a recent trial.

Hawk selected Veritonic's Audio Attribution solution to enhance user measurement of audio and CTV advertising ROI.

Google's dominance in online advertising technology is under scrutiny in antitrust cases, potentially impacting competitors and publishers.

The case highlights concerns about monopolistic practices in digital advertising and its implications for market competition.

The Google ad technology antitrust trial is one of the quickest in recent history, indicative of Judge Brinkema's efficiency in handling complex cases.

Integration of contextual audience data enhances ad targeting capabilities.

Privacy-friendly data allows reduced reliance on personal identifiers.

Paramount leads in utilizing new audience targeting methodologies.

Nano's Intent Personas platform has successfully achieved over 60 distinct personas, revolutionizing audience targeting amidst growing consumer privacy concerns.

Netflix's ad-supported plan has gained over 70 million subscribers, indicating a positive reception of ads among viewers.

Roku's new Ads Manager simplifies ad purchasing for advertisers across its streaming services, improving targeting and campaign effectiveness.