#ad-technology

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#partnership
fromExchangewire
2 days ago
Marketing tech

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

fromExchangewire
2 days ago
Marketing tech

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

#digital-advertising
Marketing tech
fromAdweek
2 months ago

Scope3's New Brand Safety AI Takes on IAS and DoubleVerify

Scope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
Marketing tech
fromDigiday
3 months ago

WTF is identity resolution?

Identity resolution reconciles multiple digital identifiers to form a cohesive identity, crucial for navigating a fragmented digital ad landscape.
Marketing tech
fromMarTech
2 weeks ago

US asks court to breakup Google ad businesses | MarTech

The U.S. DOJ is pushing for Google to divest its AdX and DFP platforms following a ruling on monopoly violations.
fromExchangewire
2 weeks ago
Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

fromThe Drum
2 weeks ago
Marketing tech

AI-powered voice technology turned words into branded moments in this T-mobile campaign

Marketing tech
fromAdweek
2 months ago

Scope3's New Brand Safety AI Takes on IAS and DoubleVerify

Scope3 launches AI-driven brand safety product aiming to provide advertisers with tailored solutions surpassing existing market players.
Marketing tech
fromDigiday
3 months ago

WTF is identity resolution?

Identity resolution reconciles multiple digital identifiers to form a cohesive identity, crucial for navigating a fragmented digital ad landscape.
Marketing tech
fromMarTech
2 weeks ago

US asks court to breakup Google ad businesses | MarTech

The U.S. DOJ is pushing for Google to divest its AdX and DFP platforms following a ruling on monopoly violations.
fromExchangewire
2 weeks ago
Marketing tech

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

fromThe Drum
2 weeks ago
Marketing tech

AI-powered voice technology turned words into branded moments in this T-mobile campaign

#video-advertising
#google
Marketing tech
fromwww.nytimes.com
1 month ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.
The ruling could lead to significant restructuring of Google's operations.
Marketing tech
fromNewsmax
2 weeks ago

US Asks Judge to Break up Google's Ad Tech Business

The US government demands a breakup of Google's ad business due to illegal monopoly findings.
Marketing tech
fromLe Monde.fr
2 weeks ago

Google monopoly trial: US government asks judge to break up the ad tech business

The US government demands a breakup of Google's ad tech monopoly after a court ruling.
Marketing tech
fromwww.nytimes.com
1 month ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.
The ruling could lead to significant restructuring of Google's operations.
Marketing tech
fromNewsmax
2 weeks ago

US Asks Judge to Break up Google's Ad Tech Business

The US government demands a breakup of Google's ad business due to illegal monopoly findings.
Marketing tech
fromLe Monde.fr
2 weeks ago

Google monopoly trial: US government asks judge to break up the ad tech business

The US government demands a breakup of Google's ad tech monopoly after a court ruling.
Marketing tech
fromTheWrap
1 month ago

Trump Tariffs Are Creating 'a Lot of Wait and See' Uncertainty for Advertisers, AMC Networks Exec Says

AMC Networks is refocusing its upfront presentations on content rather than ad technology.
#programmatic-advertising
Marketing
fromThe Drum
6 months ago

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
Marketing
fromThe Drum
6 months ago

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
Marketing tech
fromAxios
2 months ago

Dotdash Meredith hires president to lead ad tech division D/Cipher

Dotdash Meredith's D/Cipher tool offers advanced ad targeting solutions, enhancing user data interpretation while prioritizing privacy over invasive tracking methods.
#amazon
Marketing tech
fromBusiness Insider
2 months ago

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.
Marketing tech
fromBusiness Insider
2 months ago

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.
Marketing tech
fromExchangewire
2 months ago

Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

iion's integration with Amazon APS enhances game advertising, offering better access to brands and publishers.
The collaboration aims to revolutionize digital advertising in the gaming industry.
Marketing tech
fromRAIN News
3 months ago

Audio advertising a growing force (AdsWizz research)

Audio advertising's growth significantly outpaces budget allocation, presenting a critical opportunity for marketers to invest more in this space.
fromExchangewire
6 months ago

A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss

Nano's Intent Personas provide timely audience targeting through machine learning and panel data, overcoming limitations of traditional signal-based methods in an evolving privacy landscape.
Marketing tech
fromTipRanks Financial
8 months ago

New Self-Service Ad Platform Gives Roku (NASDAQ:ROKU) an Edge - TipRanks.com

Roku has launched its self-service advertising platform, Roku Ads Manager, to help advertisers easily buy ad space across all its streaming options, despite its late entrance into the market.
Marketing tech
Artificial intelligence
fromExchangewire
11 months ago

Broadcasters Trading Ad Airtime for Advertisers' Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor - ExchangeWire.com

Broadcasters are trading ad airtime for shares with advertisers, Google tightens constraints on its AI Overviews, Nvidia introduces a new AI processor.
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