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E-Commerce
fromAdExchanger
4 weeks ago

The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It? | AdExchanger

The Trade Desk reported steady growth in Q2 earnings, but investor confidence declined due to a decreasing growth rate.
Podcast
fromRAIN News
1 month ago

Reach, Affinity, Conversions: Podscribe releases ad-planning upgrade

Podscribe has launched a major upgrade to its media planning platform with new features for podcast ad buyers.
fromThe Drum
1 month ago

Advertising's biggest flaw is interrupting content. Gaming has a fix

Sixty-six percent of gen Z actively use ad blockers. Gaming streams see 89% ad-skip rates when pre-roll interrupts gameplay.
E-Commerce
Digital life
fromSocial Media Today
2 months ago

This-Party Ad Measurement Partners Announce New Snap Attention Measurement

IAS and DoubleVerify have launched new attention measurement solutions for Snapchat ads, enhancing engagement insights.
E-Commerce
fromDigiday
2 months ago

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Kokai's mixed reputation shows challenges in user adoption despite potential benefits.
Trade Desk aims for full Kokai adoption by year-end, depending on user confidence.
Marketing tech
fromExchangewire
3 months ago

MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets

MGID partners with Digiseg to enhance privacy-focused household targeting for advertisers across multiple regions.
Marketing tech
fromExchangewire
3 months ago

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel partners with Dollar General to enhance their ad serving technology and retail media network capabilities.
fromExchangewire
3 months ago

Euronews Selects Opti Digital as Strategic Ad Management Partner

"We chose Opti Digital for their extensive experience working with publishers. Their hands-on support and actionable insights were key factors in our decision."
Marketing tech
Marketing tech
fromThe Drum
3 months ago

AI-powered voice technology turned words into branded moments in this T-mobile campaign

Voice recognition technology enables seamless brand integration in gaming streams, appealing to younger audiences resistant to traditional ads.
Marketing tech
fromExchangewire
3 months ago

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

Zefr launched a Pre-Screen Exclusion List Solution enabling advertisers to enhance brand safety by pre-screening domains in Google's Search Partner Network.
#google
fromLe Monde.fr
4 months ago
Marketing tech

Google monopoly trial: US government asks judge to break up the ad tech business

The US government demands a breakup of Google's ad tech monopoly after a court ruling.
Marketing tech
fromwww.nytimes.com
4 months ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.
The ruling could lead to significant restructuring of Google's operations.
Marketing tech
fromMarTech
3 months ago

US asks court to breakup Google ad businesses | MarTech

The U.S. DOJ is pushing for Google to divest its AdX and DFP platforms following a ruling on monopoly violations.
Marketing tech
fromLe Monde.fr
4 months ago

Google monopoly trial: US government asks judge to break up the ad tech business

The US government demands a breakup of Google's ad tech monopoly after a court ruling.
Marketing tech
fromwww.nytimes.com
4 months ago

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.
The ruling could lead to significant restructuring of Google's operations.
more#google
Marketing tech
fromMarketing Dive
4 months ago

Inside Universal Ads' plan to reach the next 100K buyers of TV ads

Universal Ads aims to simplify premium TV advertising for small and medium-sized businesses transitioning from digital to television.
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