#ad-technology
#ad-technology

Reach, Affinity, Conversions: Podscribe releases ad-planning upgrade

Podscribe has launched a major upgrade to its media planning platform with new features for podcast ad buyers.

fromThe Drum

fromSearch Engine Roundtable

Advertising's biggest flaw is interrupting content. Gaming has a fix

Sixty-six percent of gen Z actively use ad blockers. Gaming streams see 89% ad-skip rates when pre-roll interrupts gameplay.

E-Commerce

fromHackernoon

5 years ago

How to Stop Your TV From Watching You | HackerNoon

Automatic content recognition (ACR) on smart TVs collects viewing data to serve targeted ads, often without user awareness.

Google Ads Adds AI Max Search Match Type

AI Max is the new search match type in Google Ads, replacing Search Max.

fromSocial Media Today

This-Party Ad Measurement Partners Announce New Snap Attention Measurement

IAS and DoubleVerify have launched new attention measurement solutions for Snapchat ads, enhancing engagement insights.

fromDigiday

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Kokai's mixed reputation shows challenges in user adoption despite potential benefits.

Trade Desk aims for full Kokai adoption by year-end, depending on user confidence.

2 months ago

MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets

MGID partners with Digiseg to enhance privacy-focused household targeting for advertisers across multiple regions.

2 months ago

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel partners with Dollar General to enhance their ad serving technology and retail media network capabilities.

Euronews Selects Opti Digital as Strategic Ad Management Partner

"We chose Opti Digital for their extensive experience working with publishers. Their hands-on support and actionable insights were key factors in our decision."

Marketing tech

fromThe Drum

AI-powered voice technology turned words into branded moments in this T-mobile campaign

Voice recognition technology enables seamless brand integration in gaming streams, appealing to younger audiences resistant to traditional ads.

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN) - ExchangeWire.com

Zefr launched a Pre-Screen Exclusion List Solution enabling advertisers to enhance brand safety by pre-screening domains in Google's Search Partner Network.

#google

fromMarTech

Marketing tech

US asks court to breakup Google ad businesses | MarTech

fromNewsmax

Marketing tech

US Asks Judge to Break up Google's Ad Tech Business

fromwww.theguardian.com

Marketing tech

US asks judge to break up Google's ad tech business after requesting Chrome sale

fromLe Monde.fr

Marketing tech

Google monopoly trial: US government asks judge to break up the ad tech business

The US government demands a breakup of Google's ad tech monopoly after a court ruling.

fromwww.nytimes.com

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.

The ruling could lead to significant restructuring of Google's operations.

fromMarTech

US asks court to breakup Google ad businesses | MarTech

The U.S. DOJ is pushing for Google to divest its AdX and DFP platforms following a ruling on monopoly violations.

fromNewsmax

US Asks Judge to Break up Google's Ad Tech Business

The US government demands a breakup of Google's ad business due to illegal monopoly findings.

fromwww.theguardian.com

US asks judge to break up Google's ad tech business after requesting Chrome sale

The US government is pushing to break up Google's ad tech business due to its illegal monopoly.

fromLe Monde.fr

Google monopoly trial: US government asks judge to break up the ad tech business

The US government demands a breakup of Google's ad tech monopoly after a court ruling.

fromwww.nytimes.com

A Judge Ruled That Google Acted Illegally to Dominate Ad Tech

Google was found to maintain an illegal monopoly over online advertising technology.

The ruling could lead to significant restructuring of Google's operations.

more#google

fromMarketing Dive