"We're excited to partner with Kevel to take our retail media offerings to the next level," said Natalie Ong, director of DG Media Network Operations. "By utilising Kevel's flexible, API-based solution..."},{"
Kevel has partnered with Dollar General to enhance its digital advertising capabilities through the use of Kevel's Retail Media Cloudâ¢. This partnership supports Dollar General's aim to develop a personalized retail media network, leveraging their extensive store network to provide targeted advertising opportunities. Key benefits include tailored ad products, control of first-party data, and advanced analytics for advertisers. This collaboration aligns with a growing trend of retailers gaining control over their retail media initiatives, driving growth in digital ad offerings.
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