Kevel has partnered with Dollar General to enhance its digital advertising capabilities through the use of Kevel's Retail Media Cloudâ¢. This partnership supports Dollar General's aim to develop a personalized retail media network, leveraging their extensive store network to provide targeted advertising opportunities. Key benefits include tailored ad products, control of first-party data, and advanced analytics for advertisers. This collaboration aligns with a growing trend of retailers gaining control over their retail media initiatives, driving growth in digital ad offerings.
We're excited to partner with Kevel to take our retail media offerings to the next level," said Natalie Ong, director of DG Media Network Operations. "By utilising Kevel's flexible, API-based solution..."},{
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