#retail-media
#retail-media

[ follow ]

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.

Retail media was built for growth. Now, it's being rebuilt for risk

Marketers express concern about ongoing tariff volatility and its impact on advertising strategies amidst temporary relief.

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Tariffs are expected to lead to reduced ad budgets, affecting retail and digital media significantly.

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.

Retail media was built for growth. Now, it's being rebuilt for risk

Marketers express concern about ongoing tariff volatility and its impact on advertising strategies amidst temporary relief.

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Tariffs are expected to lead to reduced ad budgets, affecting retail and digital media significantly.

moretariffs

#advertising

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.

Retail media on CTV is experiencing rapid growth.

90% of marketers will use retail media networks for promotions in 2025.

Is Retail Media Worth the Cost?

Retail media advertising is expected to see substantial growth in 2023 but faces criticism for inflated costs and performance issues.

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.

What's the State of Retail Media in 2025? - ExchangeWire.com

The global retail media market is experiencing rapid growth with new entrants across various sectors.

APAC is poised to be the next growth center for retail media networks.

Large e-tailers need to invest more in telecommunications, travel, and real estate sectors.

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.

Retail media on CTV is experiencing rapid growth.

90% of marketers will use retail media networks for promotions in 2025.

Is Retail Media Worth the Cost?

Retail media advertising is expected to see substantial growth in 2023 but faces criticism for inflated costs and performance issues.

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.

What's the State of Retail Media in 2025? - ExchangeWire.com

The global retail media market is experiencing rapid growth with new entrants across various sectors.

APAC is poised to be the next growth center for retail media networks.

Large e-tailers need to invest more in telecommunications, travel, and real estate sectors.

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

moreadvertising

#advertising-strategies

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.

Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy

Retailers can significantly boost revenue by optimizing sponsored product placements based on consumer behavior and strategic ad positioning.

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.

Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy

Retailers can significantly boost revenue by optimizing sponsored product placements based on consumer behavior and strategic ad positioning.

moreadvertising-strategies

#e-commerce

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.

CPG food and drink brands must embrace total commerce

CPG brands must adapt to a rapidly changing retail landscape by enhancing online presence and consumer experience.

Amazon offers ad tech to retailers in retail media land grab

Amazon's Retail Ad Service enables retailers to manage their own ad campaigns using Amazon's technology.

This service may disrupt third-party ad tech vendors in the retail media space.

The solution simplifies the complexities of online advertising for retailers.

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.

Can UK Commerce Become the Next Advertising Powerhouse?

The acceleration of retail media is boosting UK commerce, with growth exceeding 17.7% year-on-year.

Havas acquires Channel Bakers to strengthen retail media offerings

Havas acquires Channel Bakers to enhance retail media capabilities amid growing market demand.

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.

CPG food and drink brands must embrace total commerce

CPG brands must adapt to a rapidly changing retail landscape by enhancing online presence and consumer experience.

Amazon offers ad tech to retailers in retail media land grab

Amazon's Retail Ad Service enables retailers to manage their own ad campaigns using Amazon's technology.

This service may disrupt third-party ad tech vendors in the retail media space.

The solution simplifies the complexities of online advertising for retailers.

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.

Can UK Commerce Become the Next Advertising Powerhouse?

The acceleration of retail media is boosting UK commerce, with growth exceeding 17.7% year-on-year.

Havas acquires Channel Bakers to strengthen retail media offerings

Havas acquires Channel Bakers to enhance retail media capabilities amid growing market demand.

moree-commerce

#marketing

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Ferrero's 'change by preserving' philosophy promotes innovation while honoring fundamental brand values.

Collaboration across teams and agencies is essential for success in retail media marketing.

Diverse career paths lead to stronger leadership and integrated marketing approaches.

Uber hires Target, Albertsons retail media maven to lead ads business

Kristi Argyilan has been appointed as global head of Uber Advertising to enhance ad products and attract non-endemic advertisers.

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

The winners exemplify creativity and collaboration in marketing, setting a new standard through innovative campaigns.

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Marketers can significantly boost ROAS through self-service ad management and understanding consumer research behaviors.

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Ferrero's 'change by preserving' philosophy promotes innovation while honoring fundamental brand values.

Collaboration across teams and agencies is essential for success in retail media marketing.

Diverse career paths lead to stronger leadership and integrated marketing approaches.

Uber hires Target, Albertsons retail media maven to lead ads business

Kristi Argyilan has been appointed as global head of Uber Advertising to enhance ad products and attract non-endemic advertisers.

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

The winners exemplify creativity and collaboration in marketing, setting a new standard through innovative campaigns.

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Marketers can significantly boost ROAS through self-service ad management and understanding consumer research behaviors.

moremarketing

#digital-marketing

How personalization and privacy are shaping how brands and retailers connect with consumers

In 2025, brands must embrace personalized marketing strategies that respect consumer privacy while leveraging data and technology for successful advertising.

Home Depot's Retail Media Chief Puts Suppliers At The Center

Home Depot's advertising network, Orange Apron Media, focuses on enhancing supplier experiences alongside customer interactions.

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

Brands are successfully integrating traditional shopper marketing with digital capabilities to enhance retail media effectiveness.

Adform Appoints Jens Bargmann in new VP of Retail Media Role

Adform appoints Jens Bargmann as VP of Retail Media, positioning itself as a leader in a rapidly growing sector.

How personalization and privacy are shaping how brands and retailers connect with consumers

In 2025, brands must embrace personalized marketing strategies that respect consumer privacy while leveraging data and technology for successful advertising.

Home Depot's Retail Media Chief Puts Suppliers At The Center

Home Depot's advertising network, Orange Apron Media, focuses on enhancing supplier experiences alongside customer interactions.

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

Brands are successfully integrating traditional shopper marketing with digital capabilities to enhance retail media effectiveness.

Adform Appoints Jens Bargmann in new VP of Retail Media Role

Adform appoints Jens Bargmann as VP of Retail Media, positioning itself as a leader in a rapidly growing sector.

moredigital-marketing

#marketing-strategy

WTF is connected commerce?

Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Best Buy launches Social+, extending retail media campaigns to Meta's social platforms using first-party data.

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

WTF is connected commerce?

Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Best Buy launches Social+, extending retail media campaigns to Meta's social platforms using first-party data.

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

moremarketing-strategy

Is Retail Media in Violation of the Robinson-Patman Act?

There is a resurgence in the push for enforcement of the Robinson-Patman Act to help protect smaller retailers from unfair competitive practices.

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Retail media revenues are crucial for retailers to price competitively and survive in the market.

#advertising-revenue

Target's digital ad unit delivers $2B in value for embattled retailer

Target's advertising revenue surged 24% to $649 million in 2024, with growth driven by its Roundel media business.

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3 | AdExchanger

Integral Ad Science's stock fell over 10% due to weak revenue growth and lowered Q4 outlook, alarming investors.

Target's digital ad unit delivers $2B in value for embattled retailer

Target's advertising revenue surged 24% to $649 million in 2024, with growth driven by its Roundel media business.

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3 | AdExchanger

Integral Ad Science's stock fell over 10% due to weak revenue growth and lowered Q4 outlook, alarming investors.

moreadvertising-revenue

#consumer-insights

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.

Digital Evolution and Omnichannel Success With Monster Energy

Category management is crucial in today's omnichannel landscape.

Search rankings are now as important as physical shelf placements.

Cross-channel coordination ensures sales success across platforms.

Data-driven decision making and agility are key for brand success.

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.

Digital Evolution and Omnichannel Success With Monster Energy

Category management is crucial in today's omnichannel landscape.

Search rankings are now as important as physical shelf placements.

Cross-channel coordination ensures sales success across platforms.

Data-driven decision making and agility are key for brand success.

moreconsumer-insights

#marketing-strategies

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year

Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

Brands are adjusting budget allocations to integrate retail and brand media effectively.

Current measurement techniques are inadequate; strategic metrics include CLV and brand lift.

The effectiveness of retail media relies on creative maturity and platform differentiation.

Transforming the Shopping Experience With Placer.ai and Vibenomics

In-store retail media is transforming the shopping experience without disrupting consumer behavior.

Balancing consumer engagement and shopping experience is vital in retail innovations.

Consumers like locally targeted ad messaging

68% of US internet users find marketing with local messaging from national brands more relevant.

Only 26% of marketers prioritize local advertising despite its effectiveness.

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year

Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

Brands are adjusting budget allocations to integrate retail and brand media effectively.

Current measurement techniques are inadequate; strategic metrics include CLV and brand lift.

The effectiveness of retail media relies on creative maturity and platform differentiation.

Transforming the Shopping Experience With Placer.ai and Vibenomics

In-store retail media is transforming the shopping experience without disrupting consumer behavior.

Balancing consumer engagement and shopping experience is vital in retail innovations.

Consumers like locally targeted ad messaging

68% of US internet users find marketing with local messaging from national brands more relevant.

Only 26% of marketers prioritize local advertising despite its effectiveness.

moremarketing-strategies

#advertising-technology

Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?

Amazon controls nearly 75% of retail media ad spend but is now offering its advertising technology to other retailers, potentially shaking up the market.

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

Kevel & Vantage Partner to Transform Retail Media Management

Kevel and Vantage partnership enables retailers to easily manage advertising operations, enhance ad personalisation, and drive revenue growth.

Kevel Announces Acquisition of Nexta

Kevel acquires Nexta to enhance its retail media technology and streamline ad management.

Albertsons, DoorDash boost advertiser offerings around data, measurement

Retail media platforms are enhancing their services to better support advertisers' measurement of ad performance across channels.

Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?

Amazon controls nearly 75% of retail media ad spend but is now offering its advertising technology to other retailers, potentially shaking up the market.

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

Kevel & Vantage Partner to Transform Retail Media Management

Kevel and Vantage partnership enables retailers to easily manage advertising operations, enhance ad personalisation, and drive revenue growth.

Kevel Announces Acquisition of Nexta

Kevel acquires Nexta to enhance its retail media technology and streamline ad management.

Albertsons, DoorDash boost advertiser offerings around data, measurement

Retail media platforms are enhancing their services to better support advertisers' measurement of ad performance across channels.

moreadvertising-technology

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Creative, innovative strategies drive success in modern marketing, blending technology and collaboration.

#market-trends

Retail Media Costs Stabilize While Competition Heats Up

Retail media advertising costs are stabilizing after inflation, providing new growth opportunities in the sector.

Marketing professionals say performance-driven media is critical

Performance-driven paid media investments are critical for marketers amid challenging macroeconomic conditions.

Awareness, sales lift, and ROAS are key brand KPIs for 2025 planning.

Retail Media Costs Stabilize While Competition Heats Up

Retail media advertising costs are stabilizing after inflation, providing new growth opportunities in the sector.

Marketing professionals say performance-driven media is critical

Performance-driven paid media investments are critical for marketers amid challenging macroeconomic conditions.

Awareness, sales lift, and ROAS are key brand KPIs for 2025 planning.

moremarket-trends

BP names new head of digital

Joseph Fumo has been appointed as head of digital for BP North America.

His role will include driving digital delivery across multiple iconic brands.

Dentsu Hires IAB's Jeffrey Bustos to Build Out Retail Media Measurement

Dentsu hires Jeffrey Bustos to enhance its retail media analytics and improve measurement practices within the agency.

#data-analytics

IPG Just Splurged $100 Million on a Retail Data Firm - Here's Exactly What It Gained

IPG's acquisition of Intelligence Node enhances its capabilities in retail media and commerce through real-time analytics on product availability and pricing.

Retail chain WHSmith brings first airport ad network into the specialty retail media race

WHSmith is launching a retail media network to capitalize on captive audiences in U.S. airports, combining digital and in-store advertising.

IPG Just Splurged $100 Million on a Retail Data Firm - Here's Exactly What It Gained

IPG's acquisition of Intelligence Node enhances its capabilities in retail media and commerce through real-time analytics on product availability and pricing.

Retail chain WHSmith brings first airport ad network into the specialty retail media race

WHSmith is launching a retail media network to capitalize on captive audiences in U.S. airports, combining digital and in-store advertising.

moredata-analytics

Here's who stands to benefit from - or lose to - Amazon's new retail media offering

Amazon is launching a Retail Ad Service to support smaller businesses in accessing retail media advertising tools, lowering barriers to participation.

Criteo Names Michael Komasinski as CEO

Michael Komasinski becomes Criteo's CEO on Feb. 15, succeeding Megan Clarken amidst a booming retail adtech landscape.

Ad industry insiders break down the M&A deals they think could shake up the industry in 2025

Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.

#sports-marketing

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

moresports-marketing

Retailers Choose the SSPs. Brands Are Along for the Ride

Navigating multiple supply-side platforms (SSPs) is challenging for brands due to varying metrics and a fragmented media landscape.

"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap

Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.

'Retail Media is a Game-changing Opportunity for Brands and Retailers': Q&A with Martin Jensen, Nexta - ExchangeWire.com

Retail media technology transforms brand engagement with personalization, addressing consumer expectations with targeted content.

[ Load more ]

#retail-media#retail-media

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Retail media was built for growth. Now, it's being rebuilt for risk

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Retail media was built for growth. Now, it's being rebuilt for risk

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Advertisers adjust their budgets to capitalize on retail media

Is Retail Media Worth the Cost?

5 ways brands can bag more customers with retail media

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

What's the State of Retail Media in 2025? - ExchangeWire.com

Advertisers adjust their budgets to capitalize on retail media

Advertisers adjust their budgets to capitalize on retail media

Is Retail Media Worth the Cost?

5 ways brands can bag more customers with retail media

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

What's the State of Retail Media in 2025? - ExchangeWire.com

Advertisers adjust their budgets to capitalize on retail media

Off-site retail media ad spend growing much faster than on-site

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy

Off-site retail media ad spend growing much faster than on-site

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy

Amazon's bid for TikTok isn't about social - it's about total retail domination

CPG food and drink brands must embrace total commerce

Amazon offers ad tech to retailers in retail media land grab

Shop the moment: The rise of experiential commerce

Can UK Commerce Become the Next Advertising Powerhouse?

Havas acquires Channel Bakers to strengthen retail media offerings

Amazon's bid for TikTok isn't about social - it's about total retail domination

CPG food and drink brands must embrace total commerce

Amazon offers ad tech to retailers in retail media land grab

Shop the moment: The rise of experiential commerce

Can UK Commerce Become the Next Advertising Powerhouse?

Havas acquires Channel Bakers to strengthen retail media offerings

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Uber hires Target, Albertsons retail media maven to lead ads business

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Uber hires Target, Albertsons retail media maven to lead ads business

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

How personalization and privacy are shaping how brands and retailers connect with consumers

Home Depot's Retail Media Chief Puts Suppliers At The Center

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

Adform Appoints Jens Bargmann in new VP of Retail Media Role

How personalization and privacy are shaping how brands and retailers connect with consumers

Home Depot's Retail Media Chief Puts Suppliers At The Center

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

Adform Appoints Jens Bargmann in new VP of Retail Media Role

WTF is connected commerce?

Marketers and agencies grapple with divisions over who controls retail media spend

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Marketing professionals say performance-driven media is critical

WTF is connected commerce?

Marketers and agencies grapple with divisions over who controls retail media spend

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Marketing professionals say performance-driven media is critical

Is Retail Media in Violation of the Robinson-Patman Act?

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Target's digital ad unit delivers $2B in value for embattled retailer

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3 | AdExchanger

Target's digital ad unit delivers $2B in value for embattled retailer

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3 | AdExchanger

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

Digital Evolution and Omnichannel Success With Monster Energy

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

Digital Evolution and Omnichannel Success With Monster Energy

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

Transforming the Shopping Experience With Placer.ai and Vibenomics

Consumers like locally targeted ad messaging

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

Transforming the Shopping Experience With Placer.ai and Vibenomics

Consumers like locally targeted ad messaging

Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?

#retail-media
#retail-media