#retail-media
#retail-media

Revolutionizing Retail With Seamless Omnichannel Shopping

Omnichannel advertising bridges physical and digital retail spaces, creating a unified consumer experience. [ more ]

Digiday

3 weeks ago

Retail media's evolution: How retailers are finding a way to break in and stand out

Retail media is booming, set to surpass traditional TV, offering valuable first-party data to marketers.

Retailers face challenges but can't ignore the opportunity to capture ad spend through retail media networks. [ more ]

Digiday

'There's not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape

Retail media network landscape is expanding rapidly, with a focus on leveraging first-party data and ad opportunities.

Retail media is expected to make up a significant portion of digital ad spend, reaching $140 billion this year. [ more ]

Digiday

Ad tech's week on Wall Street underscores critical industry challenges

The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media. [ more ]

MarTech

3 weeks ago

Internet advertising up 7.3%, reaching record high in U.S. | MarTech

U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.

Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.

Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.

Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future. [ more ]

Digiday

PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.

PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]

AdExchanger

Criteo Splits Out Retail Media Revenue For the First Time | AdExchanger

Investors showing approval for Criteo's retail media revenue growth. [ more ]

AdExchanger

Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing | AdExchanger

Criteo gains MRC accreditation for display impressions and click metrics in retail media placements.

Google Analytics and Google Ads align on the definition of conversions. [ more ]

AdExchanger

Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution | AdExchanger

Retail media viewed from Wall Street differs from the usual programmatic perspective.

Transition from OpEx to CapEx is crucial for retailers to survive and thrive. [ more ]

Exchangewire

IAB Europe Releases Final European Retail Media Measurement Standards

The Retail Media Measurement Standards by IAB Europe aim to establish consistent metrics for comparing retail media investments in Europe. [ more ]

Forbes

2 weeks ago

As Ad Spend Rises, Marketing Budgets Switch To Commerce

Advertising spend in the U.S. is expected to increase by 5.6% to $360 billion, excluding political advertising, with significant growth in digital ad spend. [ more ]

Digiday

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie

Retail media is a significant portion of Scotts Miracle-Gro's media budget, offering closed-loop attribution.

Home Depot's Orange Apron Media provides brand building opportunities and expanding in-store retail media options. [ more ]

Marketing Dive

How Home Depot is renovating its retail media network to reach more advertisers

Retail media ad spending is forecasted to grow 30% in 2024, comprising nearly a quarter of all digital advertising in the U.S.

Early entrants in the retail media network space are focusing on boosting and differentiating their offerings by hosting marketing summits and providing insights to suppliers. [ more ]

moredigital-advertising

advertising

Forbes

Revolutionary Retail Data Rewrites The Future Of Advertising

Retail media and retail data are key components in retail media networks for advertisers.

The Covid-19 pandemic accelerated the growth of e-commerce sites, making online shopping a valuable platform for advertisers. [ more ]

Exchangewire

CTV & Retail Media: Examining the Walmart-Vizio Acquisition

Walmart's acquisition of Vizio expands its ad revenue and profitability significantly.

In-housing a retail media channel like CTV allows Walmart to integrate it fully with its systems. [ more ]

The Drum

Affiliate marketing and retail media: The opportunities for retailers and brands.

Retail media ad-spend to reach €153bn by 2027

Retail media empowers brands to enhance visibility and target shoppers with precision. [ more ]

The Drum

Skyscanner and Lottie London marketing bosses on what's shaping the year ahead for CMOs

Generative AI for ad creation and attention measurement will be important topics for marketers in 2024.

TikTok and retail media will play significant roles in brand building and revenue generation. [ more ]

Exchangewire

The Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations & Profit Rises

UK ad spend expected to grow by 5.9% this year

Retail media is growing faster than search or social in the US [ more ]

Grocery Dive

Instacart seeks off-site retail media scale with Google Shopping ads pact

Instacart is partnering with Google for enhanced Google Shopping ads using its retail media data.

Early partners for the ads include Danone's Oikos and Kraft Heinz's Kraft brands. [ more ]

Digiday

How media buyers view the retail media landscape - from Amazon to Walmart to Wawa

Retail media landscape akin to the California gold rush with the demise of Google's third-party cookies

Retail media ad spend set to increase to $140 billion by the end of this year [ more ]

The Drum

Measuring effectiveness, retail media, AI and first-party data will dominate 2024

Acceptance of new media measurement tools

Focus on AI impact and cross-channel strategies [ more ]

morefirst-party-data

AdExchanger

Topsort Raises $20 Million To Seize The Post-Cookie Market Opportunity This Year | AdExchanger

Topsort secured a $20 million Series A investment.

Topsort's growth focuses on retail media and post-cookie ad tech solutions. [ more ]

AdExchanger

The Big Story: The Cookieless Expanse Ahead | AdExchanger

Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.

Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies. [ more ]

digital-advertising

Exchangewire

IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Retail media digital advertising metrics recommendations published by IAB Europe open for industry feedback and aim to establish consistent standards for media buyers.

Primary media metrics, attribution metrics, and additional retail media insights are key components of the recommendations. [ more ]

Exchangewire

IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media

IAB Europe has published the first version of its Pan-European Retailer Digital Advertising Capability Map.

Retail Media digital advertising investment in Europe is expected to reach €25bn by 2027. [ more ]

moredigital-advertising

retail media

AdExchanger

The Big Story: Programmatic Fog | AdExchanger

25% of the programmatic ad market is considered waste

Retail media and streaming are on the rise while linear TV is declining [ more ]

ComputerWeekly.com

Currys data strategy takes major step forward with launch of Connected Media | Computer Weekly

Currys has unveiled a new retail media proposition, Currys Connected Media, which leverages customer data to put more relevant products in front of UK shoppers.

Currys' chief data officer, Susie Moan, has defined a data strategy focused on collecting, protecting, and using data to help customers enjoy amazing technology. [ more ]

The Drum

How the top holding companies are battling it out over retail media

Retail media is becoming a popular channel for marketers, with increased investments projected for 2024.

Advertising holding companies are vying to capture the investment flowing into retail media.

Publicis Groupe has made strategic acquisitions in the retail media space and is seeing positive growth as a result. [ more ]

Adweek

Watch All the Sessions at Adweek's Retail Media Summit

Collaboration is essential to growth and understanding how to collaborate is a competitive advantage.

Understanding the full potential of the retail media market is important for marketers to stay ahead of the curve. [ more ]

The Drum

The path to retail media growth for many doesn't mean copying the Amazon model

Retail media outlets should not copy Amazon's model

Retail brands have bigger audiences across their physical stores than online [ more ]

The Drum

How Asda is planning to double its retail media revenue

Asda is aiming to make retail media a significant part of its overall revenue.

Asda's retail media offering has been accelerated by its former owner, Walmart. [ more ]

moreretail media

AdExchanger

1 day ago

Why Ad Tech Is The New Change Management For Retailers | AdExchanger

Mark Heitke transitioned from Best Buy to Symbiosys to be an agent of change in retail media, focusing on collaborative bidding between retailers and brands. [ more ]

Adweek

Kroger Strikes Data Deal With Yahoo DSP

Yahoo Advertising partners with Kroger Precision Marketing for data sharing and targeting through DSP, reflecting the growing intersection of retail and media platforms. [ more ]

Adweek

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays. [ more ]

Exchangewire

Equativ Appoints Ex-Amazon Exec to Head Up Data & Retail Media Offering

Equativ appoints Claude Spasevski as SVP for data and retail media division. [ more ]

Adweek

2 weeks ago

Brave Commerce: Centering the Consumer in the CPG Industry

Embrace industry disruption and adapt to changes like retail media and connected commerce. Stay adaptable and responsive. [ more ]

AdExchanger

How RMNs Use MFA And Cheap Inventory To Game Attribution Rules | AdExchanger

Retail media's attribution problem is significant due to manipulation and lack of transparency.

RMNs often serve ads on low-quality inventory to claim attribution credit for sales. [ more ]

Digiday

Dining

The Home Depot renueva su oferta de retail media en busca de dolares publicitarios

Retail media chains are adopting upfront presentations like traditional media to attract early advertising investments.

The Home Depot rebrands its retail media network to Orange Apron Media and collaborates with Univision for expanded advertising opportunities. [ more ]

Modern Retail

Amazon Briefing: As competitors up their retail marketing game, Amazon maintains a low profile at industry conferences

Amazon had a subtle advertising presence at a recent industry conference, focusing more on services like Buy With Prime than traditional advertising pitches. [ more ]

Marketing Dive

Instacart earns MRC accreditation as retail media competition heats up

Instacart receives first advertising accreditation from MRC for various ad formats

The accreditation may help Instacart stand out in the competitive retail media space [ more ]

Exchangewire

Kevel Announces Retail Media Cloud Ushering in the Age of Differentiation for Retail Media Networks

Kevel launches Retail Media Cloud™ for retailers and marketplaces

Retailers can now integrate their own data models and machine learning capabilities into ad serving environments [ more ]

Adweek

Retail Media Measurement Needs to Extend Beyond Search

Retail media networks are capitalizing on first-party data for advertising transformation.

Standardization of measurement in retail media is crucial for accurate advertising outcomes. [ more ]

Adweek

Retail Media's New Secret Weapon Is Incremental ROAS

Retail media spending is growing significantly, with a projected increase to $140 billion in 2024 and nearly $166 billion in 2025.

Retail media now constitutes around one-fifth of global digital ad spending, highlighting its importance in the marketing landscape. [ more ]

C-Store Dive

Hy-Vee grows its retail media network's leadership team

Hy-Vee appointed new executives for its in-house retail media arm, RedMedia.

New leadership will oversee and enhance the Midwest grocer's retail media efforts. [ more ]

AdExchanger

Shopping Has Transformed. It's Time For The Marketing Funnel To Catch Up | AdExchanger

The funnel visualization is evolving in marketing strategies towards a more inclusive approach.

Retail media is expanding beyond traditional in-app or in-store ads to encompass various platforms for effective marketing opportunities. [ more ]

AdExchanger

Can Meta Reel In More Automated Ad Products? | AdExchanger

Meta is focusing on short-form video and retail media trends through AI-based ad tech.

Advantage+ suite includes automated ad products optimized for AI, video, and retail media networks. [ more ]

TipRanks Financial

Criteo SA Announces New Segment Reporting Structure - TipRanks.com

Criteo SA is restructuring into Retail Media and Performance Media divisions.

The update aims to provide investors with a clearer view of the company's operations. [ more ]

Exchangewire

Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues

Retail media is the fastest growing ad spend, predicted to make up 20% of digital ad spend worldwide.

Audio investment in Australia is on the rise, with streaming audio and podcasts seeing significant increases in agency plans. [ more ]

Modern Retail

Research Briefing: What the delayed Kroger-Albertsons merger means for retail media

The FTC is blocking the Kroger-Albertsons merger due to concerns about rising grocery costs.

The combined Kroger-Albertsons entity could challenge Walmart Connect and offer brands a more extensive ad offering. [ more ]

Digiday

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

Walmart's acquisition of Vizio will enhance its retail media offering, Walmart Connect, and strengthen its data capabilities.

Retail media, like Walmart Connect, is becoming increasingly popular among brands, retailers, and agencies as a marketing channel. [ more ]

Exchangewire

Artificial intelligence

Retail Media is Fastest Growing Form of Ad Spend; Microsoft's Deal with Mistral AI Faces EU Scrutiny; Investors Push Apple for AI Transparency - ExchangeWire.com

Retail media is the fastest-growing form of ad spend.

Microsoft's partnership with Mistral AI faces EU scrutiny, reflecting ongoing tech landscape investigations.

Investors are pushing Apple for AI transparency, raising concerns about deepfakes. [ more ]

Exchangewire

Nexta.io Appoints Frederik Birk to Lead Retail Media Division, Spearheading growth in the Nordics & Europe

Nexta.io appoints Frederik Birk as head of retail media division

Retail Media crucial for driving revenue streams and enhancing customer experience [ more ]

The Drum

How digital retail media is transforming the relationship between brands and consumers

Retail media is crucial for brands seeking innovative ways to target audiences and build brand loyalty.

Retail media helps brands create deeper connections with customers through precisely targeted ads and omnichannel experiences. [ more ]

Digiday

Digiday+ Research: A definitive ranking of brands' and agencies' marketing channels, where social reigns supreme

Social media is the top marketing channel for brands, retailers, and agencies.

Display advertising and retail media are also popular marketing channels, but social media remains dominant. [ more ]

Digiday

What Walmart's Vizio acquisition could mean for retail media - and the ripple effects that may hit industry data

Walmart to acquire Vizio for $2.3 billion

Deal enhances Walmart Connect with streaming capabilities and data from Vizio [ more ]

Adweek

Revolutionizing Retail Media and Leadership at Roundel

Develop an omnichannel strategy to reach customers.

Promote diversity and inclusion in leadership roles. [ more ]

Exchangewire

Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models

Retail media ad spend is growing faster than search or social and is predicted to make up over one-fifth of total US ad spending by 2027.

Amazon has terminated its $1.4 billion deal to acquire iRobot due to opposition from the European Union.

China has approved 14 large language models for commercial use, pushing AI to boost efficiency in enterprises. [ more ]

Grocery Dive

Digital life

Retail media to elevate in-store grocery experiences in 2024, experts say

Grocers are using digital platforms like Instacart and smart carts to target customers with personalized ads and promotions.

In-store and online retail media is still in the early stages, with retailers experimenting with technologies like interactive sampling kiosks and electronic shelf labels. [ more ]

The Drum

Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024

Retail media spend in the UK is projected to reach £6.5bn by 2027.

The key trends for retail media in 2024 include the importance of a customer-first media plan and the growing significance of personalized experiences. [ more ]

The Drum

Inside the Omnicom-Flywheel merger with John Wren, Jonathan Nelson & Duncan Painter

The acquisition of Flywheel by Omnicom Group aims to expand their influence in the digital commerce space, which is expected to grow significantly in the coming years.

The convergence of Omni and Flywheel platforms, combined with AI, is expected to reshape the future of retail advertising. [ more ]

Digiday

As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings

Agencies and clients are seeking more transparency with campaign insights and data across retail media.

The Mars Agency has introduced new products to help brands unite their commerce media measurement and planning in a single place. [ more ]

Social Media Today

Microsoft Launches New Generative AI Ad Creation Tool

Microsoft is updating its Retail Media tool with a new Creative Studio element.

The Creative Studio will allow users to create new ads in new formats using conversational AI prompts. [ more ]

AdExchanger

Retail Search Startup Symbiosys Raises $9 Million For Its 'Collaborative Bidding' Model | AdExchanger

Retail search is currently a mess, with brands and retailers bidding against themselves and each other.

Startups like Symbiosys are trying to clean up this clutter with collaborative bidding, which allows for increased sharing of budget costs and KPIs between retailers and product brands. [ more ]

AdExchanger

9 Measurement Questions Every Marketer Should Ask Retail Media Partners | AdExchanger

Retail media solutions often lack standardized metrics for measuring campaign effectiveness.

Buyers should ask their retail media partners about how they measure impressions and clicks. [ more ]

Forbes

Business intelligence

How Commerce Media Is Supporting Retailers, Marketplaces And Brands During Times Of Economic Uncertainty

Retail media combines e-commerce and advertising to drive profitability for brands.

Online commerce is seen as the next powerful media channel, with a focus on data-driven advertising. [ more ]

The Drum

Business intelligence

Retail media: Can a sharing approach to data benefit retailers, brands, and customers?

Retail media is a growing trend as retailers leverage their e-commerce platforms to sell media inventory to third-party brands and target ads based on customer preferences.

The retail media market is projected to reach $25 billion by 2026 and surpass TV advertising by 2028, according to industry forecasts.

The COVID-19 pandemic and the decline of third-party cookies are driving the need for retailers to collect and leverage consumer data for personalized advertising. [ more ]

Adweek

The Garage Podcast: Going Further Together

The Garage podcast discusses the evolution of retail media and its significance for CPG brands.

Challenges in the industry include standardization, measurement techniques, and optimizing retail media. [ more ]

Digiday

A look at holding company 2024 ad spending forecasts

2024 will be a major year for advertising due to the U.S. presidential election boosting political spending

Digital, CTV, and retail media are expected to be key drivers of ad spend growth in 2024 [ more ]

The Drum

Retail media needs no hype - its value is obvious

Retail media is gaining prominence in the advertising industry and is becoming an important part of the marketing mix.

Predictions suggest that retail media will continue to grow significantly in the coming years, with expectations of billions of pounds in spending and surpassing traditional linear TV spend in Europe. [ more ]

The Drum