#retail-media

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#ai
Marketing
fromMarketing Dive
3 months ago

Inside the marketing industry trends to follow in 2025

Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.
Marketing tech
fromThe Drum
11 hours ago

Retail media's next era: 5 trends from Shoptalk 2025 (and what to do about them)

Retail media is evolving into a business strategy integrating AI while redefining advertising practices.
Marketing tech
fromDigiday
3 weeks ago

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.
Marketing
fromMarketing Dive
3 months ago

Inside the marketing industry trends to follow in 2025

Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.
Marketing tech
fromThe Drum
11 hours ago

Retail media's next era: 5 trends from Shoptalk 2025 (and what to do about them)

Retail media is evolving into a business strategy integrating AI while redefining advertising practices.
Marketing tech
fromDigiday
3 weeks ago

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.
more#ai
#advertising
Media industry
fromEMARKETER
2 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromAdweek
2 months ago

Is Retail Media Worth the Cost?

Retail media advertising is expected to see substantial growth in 2023 but faces criticism for inflated costs and performance issues.
Marketing tech
fromThe Drum
2 months ago

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.
Marketing tech
fromDigiday
2 months ago

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.
E-Commerce
fromExchangewire
3 months ago

What's the State of Retail Media in 2025? - ExchangeWire.com

The global retail media market is experiencing rapid growth with new entrants across various sectors.
APAC is poised to be the next growth center for retail media networks.
Large e-tailers need to invest more in telecommunications, travel, and real estate sectors.
Marketing tech
fromThe Drum
6 days ago

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Tesla's robotaxi will serve as a new platform for immersive retail media.
Robotaxis promise sophisticated advertising opportunities with trackable, personalized content for riders.
Media industry
fromEMARKETER
2 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromAdweek
2 months ago

Is Retail Media Worth the Cost?

Retail media advertising is expected to see substantial growth in 2023 but faces criticism for inflated costs and performance issues.
Marketing tech
fromThe Drum
2 months ago

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.
Marketing tech
fromDigiday
2 months ago

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.
E-Commerce
fromExchangewire
3 months ago

What's the State of Retail Media in 2025? - ExchangeWire.com

The global retail media market is experiencing rapid growth with new entrants across various sectors.
APAC is poised to be the next growth center for retail media networks.
Large e-tailers need to invest more in telecommunications, travel, and real estate sectors.
Marketing tech
fromThe Drum
6 days ago

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Tesla's robotaxi will serve as a new platform for immersive retail media.
Robotaxis promise sophisticated advertising opportunities with trackable, personalized content for riders.
more#advertising
#digital-advertising
Media industry
fromThe Drum
3 weeks ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
fromThe Drum
11 hours ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Media industry
fromThe Drum
3 weeks ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
fromThe Drum
11 hours ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

more#digital-advertising
#ad-tech
fromDigiday
15 hours ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromDigiday
15 hours ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

more#ad-tech
Marketing tech
fromExchangewire
1 week ago

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel partners with Dollar General to enhance their ad serving technology and retail media network capabilities.
#consumer-behavior
Marketing tech
fromDigiday
2 months ago

WTF is connected commerce?

Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.
fromForbes
1 week ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

fromDigiday
4 months ago
Marketing

Retail chain WHSmith brings first airport ad network into the specialty retail media race

Marketing tech
fromDigiday
2 months ago

WTF is connected commerce?

Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.
fromForbes
1 week ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

fromDigiday
4 months ago
Marketing

Retail chain WHSmith brings first airport ad network into the specialty retail media race

more#consumer-behavior
#advertising-trends
Media industry
fromWWD
2 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromExchangewire
1 week ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromDigiday
1 month ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Media industry
fromWWD
2 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromExchangewire
1 week ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromDigiday
1 month ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

more#advertising-trends
#marketing
fromAdweek
1 month ago
Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

fromAdweek
1 month ago
Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

more#marketing
#marketing-strategies
Marketing tech
fromDigiday
3 weeks ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
Marketing tech
fromThe Drum
2 weeks ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
Marketing
fromThe Drum
4 months ago

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.
Marketing tech
fromDigiday
3 weeks ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
Marketing tech
fromThe Drum
2 weeks ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
Marketing
fromThe Drum
4 months ago

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.
more#marketing-strategies
Marketing tech
fromDigiday
2 weeks ago

Execs talk creators, sports, retail media and M&A at Possible

The M&A market is cooling off significantly, despite ongoing deals particularly in the sports sector.
fromMiami Herald
3 weeks ago

Circana taps another Kroger executive

In March, Kroger confirmed it laid off an unspecified number of workers at 84.51° so the company could "focus on the key priorities that power our go-to-market strategy."
Privacy professionals
#advertising-strategy
Media industry
fromThe Drum
3 weeks ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromThe Drum
3 weeks ago
Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Media industry
fromThe Drum
3 weeks ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromThe Drum
3 weeks ago
Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

more#advertising-strategy
#walmart
Media industry
fromAdweek
1 month ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.
Media industry
fromAdweek
1 month ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.
more#walmart
Marketing tech
fromThe Drum
4 weeks ago

Why CRM 3.0 is coming - and what it means for commerce marketing

The merging of data, AI, and storytelling is transforming customer loyalty and experiences in marketing.
#marketing-strategy
Media industry
fromDigiday
2 months ago

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.
fromForbes
2 months ago
Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Media industry
fromDigiday
2 months ago

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.
fromForbes
2 months ago
Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

more#marketing-strategy
#advertising-technology
Marketing tech
fromAdweek
1 month ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
Marketing tech
fromAdweek
1 month ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
more#advertising-technology
fromDigiday
4 weeks ago

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

A joint business plan (JBP) is a strategic agreement between two parties, crucial for alignment and accountability in retail media negotiations.
Media industry
#tariffs
Marketing tech
fromDigiday
1 month ago

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.
fromEMARKETER
1 month ago
Marketing tech

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Marketing tech
fromDigiday
1 month ago

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.
fromEMARKETER
1 month ago
Marketing tech

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

more#tariffs
Marketing tech
fromEMARKETER
1 month ago

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.
#e-commerce
Marketing tech
fromThe Drum
1 month ago

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
E-Commerce
fromThe Drum
2 months ago

CPG food and drink brands must embrace total commerce

CPG brands must adapt to a rapidly changing retail landscape by enhancing online presence and consumer experience.
Marketing tech
fromThe Drum
1 month ago

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
E-Commerce
fromThe Drum
2 months ago

CPG food and drink brands must embrace total commerce

CPG brands must adapt to a rapidly changing retail landscape by enhancing online presence and consumer experience.
more#e-commerce
Marketing tech
fromAdweek
2 months ago

Is Retail Media in Violation of the Robinson-Patman Act?

There is a resurgence in the push for enforcement of the Robinson-Patman Act to help protect smaller retailers from unfair competitive practices.
Marketing tech
fromAdweek
2 months ago

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Retail media revenues are crucial for retailers to price competitively and survive in the market.
Marketing tech
fromMarketing Dive
2 months ago

Target's digital ad unit delivers $2B in value for embattled retailer

Target's advertising revenue surged 24% to $649 million in 2024, with growth driven by its Roundel media business.
Marketing tech
fromAdweek
2 months ago

Digital Evolution and Omnichannel Success With Monster Energy

Category management is crucial in today's omnichannel landscape.
Search rankings are now as important as physical shelf placements.
Cross-channel coordination ensures sales success across platforms.
Data-driven decision making and agility are key for brand success.
fromDigiday
3 months ago

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

This year's winners exemplify the power of creativity, innovation and collaboration in modern marketing, setting new standards in audience engagement, technology use, and compelling storytelling.
Marketing
fromC-Store Dive
4 months ago

BP names new head of digital

As the new digital head for BP North America, Joseph Fumo will drive digital delivery across several key brands and manage strategic partnerships.
Marketing
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