#retail-media
#retail-media

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Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.

Retail media on CTV is experiencing rapid growth.

90% of marketers will use retail media networks for promotions in 2025.

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Tesla's robotaxi will serve as a new platform for immersive retail media.

Robotaxis promise sophisticated advertising opportunities with trackable, personalized content for riders.

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

Streamlining retail media risks erasing what makes it special

Retail media is evolving, but standardization may risk losing its unique power.

The shift to 'commerce media' could broaden its application but has caveats.

Retail media's next era: 5 trends from Shoptalk 2025 (and what to do about them)

Retail media is evolving into a business strategy integrating AI while redefining advertising practices.

Meta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?

Mark Zuckerberg's vision for Meta aims for complete automation in advertising, losing traditional controls for brands.

A potential shift in Amazon's advertising strategy raises questions about its balance between automation and advertiser control.

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.

Retail media on CTV is experiencing rapid growth.

90% of marketers will use retail media networks for promotions in 2025.

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Tesla's robotaxi will serve as a new platform for immersive retail media.

Robotaxis promise sophisticated advertising opportunities with trackable, personalized content for riders.

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

Streamlining retail media risks erasing what makes it special

Retail media is evolving, but standardization may risk losing its unique power.

The shift to 'commerce media' could broaden its application but has caveats.

Retail media's next era: 5 trends from Shoptalk 2025 (and what to do about them)

Retail media is evolving into a business strategy integrating AI while redefining advertising practices.

Meta Says 'Just Trust Us' With AI Ads, Will Amazon Follow Suit?

Mark Zuckerberg's vision for Meta aims for complete automation in advertising, losing traditional controls for brands.

A potential shift in Amazon's advertising strategy raises questions about its balance between automation and advertiser control.

more#advertising

#digital-advertising

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.

Marketing tech

Commerce media has arrived, but marketers still struggle with it

Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

fromExchangewire

Marketing tech

Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network

fromExchangewire

E-Commerce

Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.

Marketing tech

Commerce media has arrived, but marketers still struggle with it

Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

fromExchangewire

Marketing tech

Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network

fromExchangewire

E-Commerce

Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

more#digital-advertising

#advertising-strategy

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.

Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Marketing tech

Home Depot's Retail Media Chief Puts Suppliers At The Center

E-Commerce

Retail media's next leap: solving the data, creative and measurement gaps

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.

Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Marketing tech

Home Depot's Retail Media Chief Puts Suppliers At The Center

E-Commerce

Retail media's next leap: solving the data, creative and measurement gaps

more#advertising-strategy

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.

fromExchangewire

Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromExchangewire

Media industry

Can UK Commerce Become the Next Advertising Powerhouse?

fromExchangewire

Marketing tech

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

Marketing tech

The Drum to report from Shoptalk 2025 as retail media stakes rise

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.

fromExchangewire

Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromExchangewire

Media industry

Can UK Commerce Become the Next Advertising Powerhouse?

fromExchangewire

Marketing tech

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

Marketing tech

The Drum to report from Shoptalk 2025 as retail media stakes rise

more#e-commerce

#video-advertising

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.

Advertisers can easily buy video ads across multiple retail media networks.

Marketing tech

Retail media spend shifts toward video, social

Marketing tech

Retail media spend shifts toward video, social

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.

Advertisers can easily buy video ads across multiple retail media networks.

Marketing tech

Retail media spend shifts toward video, social

Marketing tech

Retail media spend shifts toward video, social

more#video-advertising

#advertising-strategies

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.

Marketing tech

How AI is already innovating retail media's next phase

fromC-Store Dive

Marketing tech

Small c-stores shouldn't sleep on retail media

Marketing tech

Retail Media for Drummies: the guide that makes sense of the $100bn boom

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.

Marketing tech

How AI is already innovating retail media's next phase

fromC-Store Dive

Marketing tech

Small c-stores shouldn't sleep on retail media

Marketing tech

Retail Media for Drummies: the guide that makes sense of the $100bn boom

more#advertising-strategies

#brand-awareness

Marketing tech

Commerce media has arrived, but marketers are struggling to capitalize on it

Marketing tech

4 reasons retail media is the new creative playground

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.

Marketing tech

4 reasons retail media is the new creative playground

more#brand-awareness

fromExchangewire

Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media

Taptap Digital's Total Retail solution enhances FMCG marketing by integrating location intelligence for improved retail outcomes.

Unilever's Data-Driven, Social-First Future With Ryu Yokoi

CPG marketing is rapidly evolving due to AI advancements, retail media strategies, and heightened consumer expectations.

#digital-marketing

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.

fromC-Store Dive

Marketing tech

Immersive aisles: How digital signage is reinventing the in-store experience

Media industry

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.

fromC-Store Dive

Marketing tech

Immersive aisles: How digital signage is reinventing the in-store experience

Media industry

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

more#digital-marketing

Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromExchangewire

Marketing tech

ATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com

fromwww.exchangewire.com

Marketing tech

ATS Singapore 2025: A First Glance at This Year's Topics

fromExchangewire

Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromExchangewire

Marketing tech

ATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com

fromwww.exchangewire.com

Marketing tech

ATS Singapore 2025: A First Glance at This Year's Topics

fromExchangewire

Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.

#marketing-strategies

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.

Retail media: 5 of the industry's biggest questions, answered

Retail media is growing quickly but also becoming fragmented, complicating measurement and strategy.

To measure retail media ROI effectively, brands need a unified approach and consistent metrics.

Closed-loop reporting is essential for understanding retail media performance.

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.

Retail media: 5 of the industry's biggest questions, answered

Retail media is growing quickly but also becoming fragmented, complicating measurement and strategy.

To measure retail media ROI effectively, brands need a unified approach and consistent metrics.

Closed-loop reporting is essential for understanding retail media performance.

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.

more#marketing-strategies

fromExchangewire

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel partners with Dollar General to enhance their ad serving technology and retail media network capabilities.

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.

Marketing tech

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

fromRetail Dive

Marketing tech

The power of local: 3 reasons CPG marketers are turning to mid-market retail media

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.

Marketing tech

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

fromRetail Dive

Marketing tech

The power of local: 3 reasons CPG marketers are turning to mid-market retail media

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.

Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Marketing tech

How retail media and reliable ROI data are reshaping the video ad landscape

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.

Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Marketing tech

How retail media and reliable ROI data are reshaping the video ad landscape

Execs talk creators, sports, retail media and M&A at Possible

The M&A market is cooling off significantly, despite ongoing deals particularly in the sports sector.

fromMiami Herald

Circana taps another Kroger executive

In March, Kroger confirmed it laid off an unspecified number of workers at 84.51Â° so the company could "focus on the key priorities that power our go-to-market strategy."

Privacy professionals

Why CRM 3.0 is coming - and what it means for commerce marketing

The merging of data, AI, and storytelling is transforming customer loyalty and experiences in marketing.

Marketing tech

#marketing-strategy

fromTasting Table

Marketing tech

Trader Joe's Has No Plans To Go High-Tech At Its Stores. Here's Why - Tasting Table

Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

fromTasting Table

Marketing tech

Trader Joe's Has No Plans To Go High-Tech At Its Stores. Here's Why - Tasting Table

Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

more#marketing-strategy

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Grocery TV enables measurement of in-store digital ads across multiple retailers, streamlining advertising effectiveness.

#joint-business-planning

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.

Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.

Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

more#joint-business-planning

Shopsense AI Scales Content And Commerce For Broadcasters

Shopsense AI transforms viewer engagement by making broadcast content shoppable, significantly enhancing advertising revenue opportunities.

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Tariffs are expected to lead to reduced ad budgets, affecting retail and digital media significantly.

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