#retail-media

#retail-media

The combination of retail media and connected TV revolutionizes advertising by enhancing targeting and personalization through first-party data.

Kristi Argyilan appointed as Uber's global head of advertising, aiming to capitalize on rapid growth in the advertising sector.

Grocery retailers are poised to capitalize on an $8.5 billion retail media opportunity in 2024.

97% of grocers are opting for third-party solutions over in-house capabilities for retail media.

Walmart is becoming a major competitor in retail media, strengthening its position against Amazon.

Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.

Balance high-quality content creation and advertising to ensure a positive user experience on TikTok.

Social media dominates paid advertising usage, while cost remains a crucial barrier to further channel adoption.

Emerging channels are reshaping the marketing landscape, impacted by new entrants and policy changes.

Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.

Commerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.

Marketers are increasingly looking for effective performance from retail media as it gains traction.

In-store retail media is transforming the shopping experience without disrupting consumer behavior.

Balancing consumer engagement and shopping experience is vital in retail innovations.

68% of US internet users find marketing with local messaging from national brands more relevant.

Only 26% of marketers prioritize local advertising despite its effectiveness.

IPG's acquisition of Intelligence Node enhances its capabilities in retail media and commerce through real-time analytics on product availability and pricing.

Retail media offers retailers a chance to boost high-margin revenue but demands new skills, technology, and a redefined customer journey.

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.

UK retail media companies face unprecedented opportunities but must navigate significant challenges such as data privacy regulations and the phasing out of third-party cookies.

The key focus of the Connected Commerce Summit was the essential need to understand consumers to enhance retail media effectiveness.

Retailers can significantly boost revenue by optimizing sponsored product placements based on consumer behavior and strategic ad positioning.

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.

Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.

The IAB released new standards for in-store retail media to unify how digital ads are sold and measured.

The IAB has introduced standardized metrics for in-store retail media to ensure transparency and consistency across the retail advertising landscape.

Retail media networks have gained importance due to permanent changes in consumer behavior post-pandemic.

Retail media technology transforms brand engagement with personalization, addressing consumer expectations with targeted content.

Faire launches Promoted Listings to support the growth of smaller brands in wholesale retail.

The advertising tool aims to connect small brands with retailers and enhance visibility.

Retail media is becoming crowded, but most companies lack the scale and data to compete effectively with giants like Google and Meta.

AppLovin is entering ecommerce, acknowledging that it will take time to reflect seasonal patterns but is fully committed to scaling quickly.

The Women in Retail Media Collective supports and empowers women's voices in the rapidly growing retail media industry.

Advertising Week reveals evolving industry dynamics, focusing on creativity, nuanced brand partnerships, and a cautious approach to diversity and retail media.

The Trade Desk's strong Q3 results show resilience in the AdTech market while focusing on transparency and innovation against industry giants like Google.

Equativ's acquisition of Kamino Retail strengthens its foothold in the growing retail media market.

Retail media is poised for significant growth, with opportunities for both large and smaller players in the field.

The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.

Yelp is suing Google, alleging it uses its dominance to suppress competition and hinder the visibility of Yelp reviews.

Microsoft accuses Google of conducting shadow campaigns to undermine its cloud computing services, alleging deceptive practices involving small European cloud providers.

The ad tech community is facing significant challenges with Google's market dynamics and regulatory scrutiny, highlighted during the recent ATS London event.

The Garage podcast emphasizes a collaborative, bespoke approach to retail media, setting itself apart from traditional pitches by engaging partners directly.

Retail media's rapid evolution poses challenges for marketers in budget allocation and media planning.

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.

Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels.

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.

Experts are sharing insights on precision targeting and video advertising formats.

The future of advertising is shifting towards cookieless measurement.


Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025.

Pacvue is evolving under new leadership with a focus on integrating ecommerce ad tech solutions beyond mere point offerings.

Rahul Choraria emphasizes the importance of connecting with the global ecosystem in the ad tech space.

Kevel and Placements.io have partnered to enhance retail media management through a unified platform that optimizes ad inventory and maximizes returns.

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

Return on ad spend (ROAS) is crucial for measuring retail media campaign success according to 69% of stakeholders.

Future investments in retail media will depend on achieving higher ROI compared to other channels.

Kevel partners with Home Depot's Orange Apron Media for retail media transformation using its API-based solutions.

Flexibility and innovation are crucial for enhancing advertising capabilities.

Collaboration aims to improve customer experience with personalized advertising strategies.

Retail media is accelerating due to the rise of data utilization and the growth of platforms like Amazon.