#retail-media tag

#advertising

What's the State of Retail Media in 2025? - ExchangeWire.com

The global retail media market is experiencing rapid growth with new entrants across various sectors.

APAC is poised to be the next growth center for retail media networks.

Large e-tailers need to invest more in telecommunications, travel, and real estate sectors.

How B2B and B2C data accelerates growth for retail media networks

U.S. retail media is projected to grow to $109.4 billion by 2027, outpacing major ad channels combined.

Success in retail media requires overcoming significant data challenges to optimize campaign effectiveness.

Inside the marketing industry trends to follow in 2025

Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.

Uber Hires Kristi Argyilan to Lead Ads Business

Kristi Argyilan appointed as Uber's global head of advertising, aiming to capitalize on rapid growth in the advertising sector.

The 8.5BN Retail Media Opportunity For Grocers Won't Come Cheap

Grocery retailers are poised to capitalize on an $8.5 billion retail media opportunity in 2024.

97% of grocers are opting for third-party solutions over in-house capabilities for retail media.

Ad buyers double down on Walmart's retail media business as it steps out of Amazon's shadow

Walmart is becoming a major competitor in retail media, strengthening its position against Amazon.

What's the State of Retail Media in 2025? - ExchangeWire.com

The global retail media market is experiencing rapid growth with new entrants across various sectors.

APAC is poised to be the next growth center for retail media networks.

Large e-tailers need to invest more in telecommunications, travel, and real estate sectors.

How B2B and B2C data accelerates growth for retail media networks

U.S. retail media is projected to grow to $109.4 billion by 2027, outpacing major ad channels combined.

Success in retail media requires overcoming significant data challenges to optimize campaign effectiveness.

Inside the marketing industry trends to follow in 2025

Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.

Uber Hires Kristi Argyilan to Lead Ads Business

Kristi Argyilan appointed as Uber's global head of advertising, aiming to capitalize on rapid growth in the advertising sector.

The 8.5BN Retail Media Opportunity For Grocers Won't Come Cheap

Grocery retailers are poised to capitalize on an $8.5 billion retail media opportunity in 2024.

97% of grocers are opting for third-party solutions over in-house capabilities for retail media.

Ad buyers double down on Walmart's retail media business as it steps out of Amazon's shadow

Walmart is becoming a major competitor in retail media, strengthening its position against Amazon.

moreadvertising

#e-commerce

Amazon offers ad tech to retailers in retail media land grab

Amazon's Retail Ad Service enables retailers to manage their own ad campaigns using Amazon's technology.

This service may disrupt third-party ad tech vendors in the retail media space.

The solution simplifies the complexities of online advertising for retailers.

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.

Havas acquires Channel Bakers to strengthen retail media offerings

Havas acquires Channel Bakers to enhance retail media capabilities amid growing market demand.

The 5 Best Free Resources For Learning Retail Media In 2025

Retail media is rapidly growing, presenting significant opportunities for professional development in the advertising landscape.

3 Problems Criteo's Incoming CEO Must Solve

Criteo's new CEO faces intense competition in retail media and must navigate growth challenges and reliance on cookie-dependent revenue.

From apples to ads: how retailers can build successful retail media offerings

Retail media offers retailers a chance to boost high-margin revenue but demands new skills, technology, and a redefined customer journey.

Amazon offers ad tech to retailers in retail media land grab

Amazon's Retail Ad Service enables retailers to manage their own ad campaigns using Amazon's technology.

This service may disrupt third-party ad tech vendors in the retail media space.

The solution simplifies the complexities of online advertising for retailers.

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.

Havas acquires Channel Bakers to strengthen retail media offerings

Havas acquires Channel Bakers to enhance retail media capabilities amid growing market demand.

The 5 Best Free Resources For Learning Retail Media In 2025

Retail media is rapidly growing, presenting significant opportunities for professional development in the advertising landscape.

3 Problems Criteo's Incoming CEO Must Solve

Criteo's new CEO faces intense competition in retail media and must navigate growth challenges and reliance on cookie-dependent revenue.

From apples to ads: how retailers can build successful retail media offerings

Retail media offers retailers a chance to boost high-margin revenue but demands new skills, technology, and a redefined customer journey.

moree-commerce

#marketing-strategies

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year

Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

Brands are adjusting budget allocations to integrate retail and brand media effectively.

Current measurement techniques are inadequate; strategic metrics include CLV and brand lift.

The effectiveness of retail media relies on creative maturity and platform differentiation.

Transforming the Shopping Experience With Placer.ai and Vibenomics

In-store retail media is transforming the shopping experience without disrupting consumer behavior.

Balancing consumer engagement and shopping experience is vital in retail innovations.

Consumers like locally targeted ad messaging

68% of US internet users find marketing with local messaging from national brands more relevant.

Only 26% of marketers prioritize local advertising despite its effectiveness.

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year

Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

Brands are adjusting budget allocations to integrate retail and brand media effectively.

Current measurement techniques are inadequate; strategic metrics include CLV and brand lift.

The effectiveness of retail media relies on creative maturity and platform differentiation.

Transforming the Shopping Experience With Placer.ai and Vibenomics

In-store retail media is transforming the shopping experience without disrupting consumer behavior.

Balancing consumer engagement and shopping experience is vital in retail innovations.

Consumers like locally targeted ad messaging

68% of US internet users find marketing with local messaging from national brands more relevant.

Only 26% of marketers prioritize local advertising despite its effectiveness.

moremarketing-strategies

#digital-marketing

How personalization and privacy are shaping how brands and retailers connect with consumers

In 2025, brands must embrace personalized marketing strategies that respect consumer privacy while leveraging data and technology for successful advertising.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

Brands are successfully integrating traditional shopper marketing with digital capabilities to enhance retail media effectiveness.

Industry Review 2025: Retail Media's Year?

Retail media is poised for significant growth, with opportunities for both large and smaller players in the field.

IAB Europe's 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire.com

The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.

How personalization and privacy are shaping how brands and retailers connect with consumers

In 2025, brands must embrace personalized marketing strategies that respect consumer privacy while leveraging data and technology for successful advertising.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

Brands are successfully integrating traditional shopper marketing with digital capabilities to enhance retail media effectiveness.

Industry Review 2025: Retail Media's Year?

Retail media is poised for significant growth, with opportunities for both large and smaller players in the field.

IAB Europe's 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire.com

The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.

moredigital-marketing

#advertising-technology

Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?

Amazon controls nearly 75% of retail media ad spend but is now offering its advertising technology to other retailers, potentially shaking up the market.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

Kevel & Vantage Partner to Transform Retail Media Management

Kevel and Vantage partnership enables retailers to easily manage advertising operations, enhance ad personalisation, and drive revenue growth.

Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?

Amazon controls nearly 75% of retail media ad spend but is now offering its advertising technology to other retailers, potentially shaking up the market.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

Kevel & Vantage Partner to Transform Retail Media Management

Kevel and Vantage partnership enables retailers to easily manage advertising operations, enhance ad personalisation, and drive revenue growth.

moreadvertising-technology

#marketing

Uber hires Target, Albertsons retail media maven to lead ads business

Kristi Argyilan has been appointed as global head of Uber Advertising to enhance ad products and attract non-endemic advertisers.

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

The winners exemplify creativity and collaboration in marketing, setting a new standard through innovative campaigns.

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Marketers can significantly boost ROAS through self-service ad management and understanding consumer research behaviors.

Uber hires Target, Albertsons retail media maven to lead ads business

Kristi Argyilan has been appointed as global head of Uber Advertising to enhance ad products and attract non-endemic advertisers.

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

The winners exemplify creativity and collaboration in marketing, setting a new standard through innovative campaigns.

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Marketers can significantly boost ROAS through self-service ad management and understanding consumer research behaviors.

moremarketing

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Creative, innovative strategies drive success in modern marketing, blending technology and collaboration.

#paid-media

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

Marketing professionals say performance-driven media is critical

Performance-driven paid media investments are critical for marketers amid challenging macroeconomic conditions.

Awareness, sales lift, and ROAS are key brand KPIs for 2025 planning.

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

Marketing professionals say performance-driven media is critical

Performance-driven paid media investments are critical for marketers amid challenging macroeconomic conditions.

Awareness, sales lift, and ROAS are key brand KPIs for 2025 planning.

morepaid-media

BP names new head of digital

Joseph Fumo has been appointed as head of digital for BP North America.

His role will include driving digital delivery across multiple iconic brands.

Dentsu Hires IAB's Jeffrey Bustos to Build Out Retail Media Measurement

Dentsu hires Jeffrey Bustos to enhance its retail media analytics and improve measurement practices within the agency.

#data-analytics

IPG Just Splurged $100 Million on a Retail Data Firm - Here's Exactly What It Gained

IPG's acquisition of Intelligence Node enhances its capabilities in retail media and commerce through real-time analytics on product availability and pricing.

Retail chain WHSmith brings first airport ad network into the specialty retail media race

WHSmith is launching a retail media network to capitalize on captive audiences in U.S. airports, combining digital and in-store advertising.

IPG Just Splurged $100 Million on a Retail Data Firm - Here's Exactly What It Gained

IPG's acquisition of Intelligence Node enhances its capabilities in retail media and commerce through real-time analytics on product availability and pricing.

Retail chain WHSmith brings first airport ad network into the specialty retail media race

WHSmith is launching a retail media network to capitalize on captive audiences in U.S. airports, combining digital and in-store advertising.

moredata-analytics

#amazon

Retail Media Costs Stabilize While Competition Heats Up

Retail media advertising costs are stabilizing after inflation, providing new growth opportunities in the sector.

Here's who stands to benefit from - or lose to - Amazon's new retail media offering

Amazon is launching a Retail Ad Service to support smaller businesses in accessing retail media advertising tools, lowering barriers to participation.

Retail Media Costs Stabilize While Competition Heats Up

Retail media advertising costs are stabilizing after inflation, providing new growth opportunities in the sector.

Here's who stands to benefit from - or lose to - Amazon's new retail media offering

Amazon is launching a Retail Ad Service to support smaller businesses in accessing retail media advertising tools, lowering barriers to participation.

moreamazon

#adtech

The Trade Desk Reports Strong Earnings, Forecasting a More 'Cautious' Google

The Trade Desk's strong Q3 results show resilience in the AdTech market while focusing on transparency and innovation against industry giants like Google.

Criteo Names Michael Komasinski as CEO

Michael Komasinski becomes Criteo's CEO on Feb. 15, succeeding Megan Clarken amidst a booming retail adtech landscape.

The Trade Desk Reports Strong Earnings, Forecasting a More 'Cautious' Google

The Trade Desk's strong Q3 results show resilience in the AdTech market while focusing on transparency and innovation against industry giants like Google.

Criteo Names Michael Komasinski as CEO

Michael Komasinski becomes Criteo's CEO on Feb. 15, succeeding Megan Clarken amidst a booming retail adtech landscape.

moreadtech

#consumer-engagement

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch | AdExchanger

Data-driven shopper marketing is evolving beyond traditional methods into new digital channels, expanding its scope and approach.

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.

Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy

Retailers can significantly boost revenue by optimizing sponsored product placements based on consumer behavior and strategic ad positioning.

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch | AdExchanger

Data-driven shopper marketing is evolving beyond traditional methods into new digital channels, expanding its scope and approach.

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.

Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

Pentaleap Unveils H2 2024 Sponsored Products Benchmarks Report with Colosseum Strategy

Retailers can significantly boost revenue by optimizing sponsored product placements based on consumer behavior and strategic ad positioning.

moreconsumer-engagement

Ad industry insiders break down the M&A deals they think could shake up the industry in 2025

Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.

Retailers Choose the SSPs. Brands Are Along for the Ride

Navigating multiple supply-side platforms (SSPs) is challenging for brands due to varying metrics and a fragmented media landscape.

"Retail Media Has So Much Untapped Potential": Q&A with Pentaleap

Retail media networks (RMNs) present significant growth opportunities, and actionable insights are crucial for brands and RMNs to optimize their advertising strategies.

#digital-advertising

How Georgia-Pacific creates value by investing in retail media networks

Retail media networks have gained importance due to permanent changes in consumer behavior post-pandemic.

'Retail Media is a Game-changing Opportunity for Brands and Retailers': Q&A with Martin Jensen, Nexta - ExchangeWire.com

Retail media technology transforms brand engagement with personalization, addressing consumer expectations with targeted content.

AppLovin Meets The Commerce Media Trend; Passing The Test | AdExchanger

Retail media is becoming crowded, but most companies lack the scale and data to compete effectively with giants like Google and Meta.

AppLovin is entering ecommerce, acknowledging that it will take time to reflect seasonal patterns but is fully committed to scaling quickly.

Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide

Criteo faces mixed financial results amid digital advertising challenges, with increased retail media revenue and careful expense management.

Scaling Retail Media's Walled Gardens - ExchangeWire.com

Walled gardens dominate digital advertising due to GDPR's impact, offering marketers enhanced access to first-party data and analytics.

How Georgia-Pacific creates value by investing in retail media networks

Retail media networks have gained importance due to permanent changes in consumer behavior post-pandemic.

'Retail Media is a Game-changing Opportunity for Brands and Retailers': Q&A with Martin Jensen, Nexta - ExchangeWire.com

Retail media technology transforms brand engagement with personalization, addressing consumer expectations with targeted content.

AppLovin Meets The Commerce Media Trend; Passing The Test | AdExchanger

Retail media is becoming crowded, but most companies lack the scale and data to compete effectively with giants like Google and Meta.

AppLovin is entering ecommerce, acknowledging that it will take time to reflect seasonal patterns but is fully committed to scaling quickly.

Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide

Criteo faces mixed financial results amid digital advertising challenges, with increased retail media revenue and careful expense management.

Scaling Retail Media's Walled Gardens - ExchangeWire.com

Walled gardens dominate digital advertising due to GDPR's impact, offering marketers enhanced access to first-party data and analytics.

moredigital-advertising

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3 | AdExchanger

Integral Ad Science's stock fell over 10% due to weak revenue growth and lowered Q4 outlook, alarming investors.

fromExchangewire

3 months ago

Women in Retail Media Collective Debuts to Champion Female Leaders in the Booming Retail Media Space

The Women in Retail Media Collective supports and empowers women's voices in the rapidly growing retail media industry.

Member Data Is a Game Changer for Retail Media at Sam's Club

Sam's Club aims to enhance customer value through a customer-focused advertising strategy rather than prioritizing revenue from ad sales.

Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe's Retail Media Certification Programme Begins Beta Phase - ExchangeWire.com

Microsoft accuses Google of conducting shadow campaigns to undermine its cloud computing services, alleging deceptive practices involving small European cloud providers.

As retail media matures, Tesco is primed to win big brand budgets

Retail media's rapid evolution poses challenges for marketers in budget allocation and media planning.

The Stack: Retail Media Making Waves

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.

Experts are sharing insights on precision targeting and video advertising formats.

The future of advertising is shifting towards cookieless measurement.


Challenges Facing UK Retail Media Companies

UK retail media companies face unprecedented opportunities but must navigate significant challenges such as data privacy regulations and the phasing out of third-party cookies.

Pentaleap & Placements.io Partner to Unlock Retail Media Growth with Centralised Ad Operations

Pentaleap and Placements.io's partnership enhances retail media technology, centralising operations and maximising ad revenue for retailers.

#ad-spend

Busting the myths of incrementality measurement in 2025

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

Busting the myths of incrementality measurement in 2025

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

moread-spend

Modern Retail+ Research: The state and future of the media agency, from client spending to retail media's impact

2024 is set to see a significant increase in ad spending driven by political factors and the growth of retail media.

Agencies reported positive client spending trends despite economic headwinds, indicating a resilience in advertising budgets.

Kevel Partners with the World's Largest Home Improvement Retailer Orange Apron Media - ExchangeWire.com

Kevel partners with Home Depot's Orange Apron Media for retail media transformation using its API-based solutions.

Flexibility and innovation are crucial for enhancing advertising capabilities.

Collaboration aims to improve customer experience with personalized advertising strategies.

#retail-media#retail-media

What's the State of Retail Media in 2025? - ExchangeWire.com

How B2B and B2C data accelerates growth for retail media networks

Inside the marketing industry trends to follow in 2025

Uber Hires Kristi Argyilan to Lead Ads Business

The 8.5BN Retail Media Opportunity For Grocers Won't Come Cheap

Ad buyers double down on Walmart's retail media business as it steps out of Amazon's shadow

What's the State of Retail Media in 2025? - ExchangeWire.com

How B2B and B2C data accelerates growth for retail media networks

Inside the marketing industry trends to follow in 2025

Uber Hires Kristi Argyilan to Lead Ads Business

The 8.5BN Retail Media Opportunity For Grocers Won't Come Cheap

Ad buyers double down on Walmart's retail media business as it steps out of Amazon's shadow

Amazon offers ad tech to retailers in retail media land grab

Shop the moment: The rise of experiential commerce

Havas acquires Channel Bakers to strengthen retail media offerings

The 5 Best Free Resources For Learning Retail Media In 2025

3 Problems Criteo's Incoming CEO Must Solve

From apples to ads: how retailers can build successful retail media offerings

Amazon offers ad tech to retailers in retail media land grab

Shop the moment: The rise of experiential commerce

Havas acquires Channel Bakers to strengthen retail media offerings

The 5 Best Free Resources For Learning Retail Media In 2025

3 Problems Criteo's Incoming CEO Must Solve

From apples to ads: how retailers can build successful retail media offerings

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

Transforming the Shopping Experience With Placer.ai and Vibenomics

Consumers like locally targeted ad messaging

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

Transforming the Shopping Experience With Placer.ai and Vibenomics

Consumers like locally targeted ad messaging

How personalization and privacy are shaping how brands and retailers connect with consumers

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

Industry Review 2025: Retail Media's Year?

IAB Europe's 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire.com

How personalization and privacy are shaping how brands and retailers connect with consumers

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

Industry Review 2025: Retail Media's Year?

IAB Europe's 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire.com

Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Kevel & Vantage Partner to Transform Retail Media Management

Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?

Amazon unboxes advertiser capabilities spanning AI, DSP and insights

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Kevel & Vantage Partner to Transform Retail Media Management

Uber hires Target, Albertsons retail media maven to lead ads business

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Uber hires Target, Albertsons retail media maven to lead ads business

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Marketing professionals say performance-driven media is critical

Marketing professionals say performance-driven media is critical

Marketing professionals say performance-driven media is critical

Marketing professionals say performance-driven media is critical

BP names new head of digital

Dentsu Hires IAB's Jeffrey Bustos to Build Out Retail Media Measurement

IPG Just Splurged $100 Million on a Retail Data Firm - Here's Exactly What It Gained

Retail chain WHSmith brings first airport ad network into the specialty retail media race

IPG Just Splurged $100 Million on a Retail Data Firm - Here's Exactly What It Gained

Retail chain WHSmith brings first airport ad network into the specialty retail media race

Retail Media Costs Stabilize While Competition Heats Up

Here's who stands to benefit from - or lose to - Amazon's new retail media offering

Retail Media Costs Stabilize While Competition Heats Up

Here's who stands to benefit from - or lose to - Amazon's new retail media offering

The Trade Desk Reports Strong Earnings, Forecasting a More 'Cautious' Google

Criteo Names Michael Komasinski as CEO

#retail-media
#retail-media