#retail-media

#retail-media

The combination of retail media and connected TV revolutionizes advertising by enhancing targeting and personalization through first-party data.

Grocery retailers are poised to capitalize on an $8.5 billion retail media opportunity in 2024.

97% of grocers are opting for third-party solutions over in-house capabilities for retail media.

Retail media is set for significant growth, reaching $166 billion globally next year, yet faces challenges like measurement standards and budget allocations.

Balance high-quality content creation and advertising to ensure a positive user experience on TikTok.

Retail media is becoming crucial for retailers to offset low margins and is expected to grow significantly in value by 2027.

Walmart's advertising sales significantly boost profits, comprising a growing share of its overall income.

Amazon Ads introduced several new features to improve advertising efficiency, including a generative AI creative studio and enhanced campaign management tools.

Amazon Ads launched innovative advertising tools at UnBoxed to enhance advertiser efficiency and scalability amid slowing ad service revenue growth.

Ulta Beauty's retail media network is evolving with AI non-endemic advertising, enhancing customer engagement and targeting for brands outside traditional beauty products.

Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.

Brandweek is crucial for marketing innovation, hosting top leaders and networking opportunities.

Retail media is expanding rapidly, driven by the rise of advertising technology companies like Topsort.

Retail media advertising costs are stabilizing after inflation, providing new growth opportunities in the sector.

Amazon's advertising revenue growth in Q2 slowed down, with a focus on expanding video ad offerings and competition in the retail media sector.

Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.

The role of commerce media specialist is crucial for navigating the complexities of retail media networks.

Social media dominates paid advertising usage, while cost remains a crucial barrier to further channel adoption.

Emerging channels are reshaping the marketing landscape, impacted by new entrants and policy changes.

The IAB released new standards for in-store retail media to unify how digital ads are sold and measured.

The IAB has introduced standardized metrics for in-store retail media to ensure transparency and consistency across the retail advertising landscape.

Retail media networks have gained importance due to permanent changes in consumer behavior post-pandemic.

Retail media technology transforms brand engagement with personalization, addressing consumer expectations with targeted content.

Commerce media leverages first-party data across multiple retailers to deliver personalized and targeted advertising.

Marketers are increasingly looking for effective performance from retail media as it gains traction.

In-store retail media is transforming the shopping experience without disrupting consumer behavior.

Balancing consumer engagement and shopping experience is vital in retail innovations.

Commerce media is predicted to drive over $1.3 trillion of enterprise value in the U.S. by 2026.

Understanding the nuances between commerce media and retail media is essential for effective marketing strategies.

First-party customer data plays a crucial role in personalizing offers and advertising in a brand-safe environment.

Retail media is gaining traction, and marketers seek to optimize their investment across varied channels.

The Women in Retail Media Collective supports and empowers women's voices in the rapidly growing retail media industry.

Advertising Week reveals evolving industry dynamics, focusing on creativity, nuanced brand partnerships, and a cautious approach to diversity and retail media.

The Trade Desk's strong Q3 results show resilience in the AdTech market while focusing on transparency and innovation against industry giants like Google.

Equativ's acquisition of Kamino Retail strengthens its foothold in the growing retail media market.

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.

Commerce media specialists are essential for brands navigating retail media's complexities and driving impactful campaigns.

Retail media is poised for significant growth, with opportunities for both large and smaller players in the field.

Retail media's effectiveness measurement remains unrefined despite opportunities offered by first-party data and transactional records.

The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.

The key focus of the Connected Commerce Summit was the essential need to understand consumers to enhance retail media effectiveness.

Google lost antitrust case, deemed monopolist maintaining its monopoly.

Yelp is suing Google, alleging it uses its dominance to suppress competition and hinder the visibility of Yelp reviews.

Microsoft accuses Google of conducting shadow campaigns to undermine its cloud computing services, alleging deceptive practices involving small European cloud providers.

The ad tech community is facing significant challenges with Google's market dynamics and regulatory scrutiny, highlighted during the recent ATS London event.

The Garage podcast emphasizes a collaborative, bespoke approach to retail media, setting itself apart from traditional pitches by engaging partners directly.

Retail media's rapid evolution poses challenges for marketers in budget allocation and media planning.

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

AI is moving from hype to practical applications in ad tech, enhancing efficiencies and customer experiences.

Retail media's rise at DMEXCO includes a focus on avoiding past mistakes in programmatic channels.

The Retail Media Hub launches to explore and discuss the dynamic retail media landscape.

Experts are sharing insights on precision targeting and video advertising formats.

The future of advertising is shifting towards cookieless measurement.


Equativ enhances retail media capabilities with the acquisition of Kamino Retail, targeting a global market growth to USD$166bn by 2025.

Pacvue is evolving under new leadership with a focus on integrating ecommerce ad tech solutions beyond mere point offerings.

Rahul Choraria emphasizes the importance of connecting with the global ecosystem in the ad tech space.

Kevel and Placements.io have partnered to enhance retail media management through a unified platform that optimizes ad inventory and maximizes returns.

UK retail media companies face unprecedented opportunities but must navigate significant challenges such as data privacy regulations and the phasing out of third-party cookies.

Integrating Creativity and Data: Combining creativity with data and AI.

Full-Funnel Approach: Evolution from lower-funnel to comprehensive strategy.

Competitive Edge in Retail Media: Strategies to compete with major players.

Data-driven shopper marketing is evolving beyond traditional methods into new digital channels, expanding its scope and approach.

Yahoo partners with Vibenomics to offer in-store audio advertising, targeting shoppers for potential impulse buys.

The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

Return on ad spend (ROAS) is crucial for measuring retail media campaign success according to 69% of stakeholders.

Future investments in retail media will depend on achieving higher ROI compared to other channels.

Kevel partners with Home Depot's Orange Apron Media for retail media transformation using its API-based solutions.

Flexibility and innovation are crucial for enhancing advertising capabilities.

Collaboration aims to improve customer experience with personalized advertising strategies.

Retail media is accelerating due to the rise of data utilization and the growth of platforms like Amazon.

Criteo is negotiating to acquire Skai to strengthen its position as a retail media specialist.

Diageo leverages technology and personalized marketing to tackle economic challenges and appealing to shifting consumer behaviors in the U.K.

The company's innovative approach to generative AI boosts content creation efficiency and improves consumer insight gathering.

Diageo's U.K. retail media strategy offers potential to rival traditional advertising, emphasizing the importance of an adaptive omnichannel approach.

A strong commitment to diversity and inclusion is integral to Diageo's strategies, especially in attracting and retaining Gen Z talent.

The demand for retail media offerings is expanding beyond traditional retail sectors.

Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.

Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity.

Retail media is rapidly expanding as companies leverage first-party data to monetize advertising opportunities.

Amazon's dominance in retail media significantly outpaces competitors, capturing the majority of advertising spend.