#retail-media
#retail-media

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Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.

Retail media on CTV is experiencing rapid growth.

90% of marketers will use retail media networks for promotions in 2025.

Marketing tech

fromDigiday

2 months ago

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.

E-Commerce

fromExchangewire

2 months ago

What's the State of Retail Media in 2025? - ExchangeWire.com

The global retail media market is experiencing rapid growth with new entrants across various sectors.

APAC is poised to be the next growth center for retail media networks.

Large e-tailers need to invest more in telecommunications, travel, and real estate sectors.

Media industry

fromEMARKETER

1 month ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

Marketing tech

fromRetail Dive

2 months ago

How Walmart Connect is growing the 'connective tissue' of retail media

Walmart Connect launched a Display Advertising API, improving ad integration for advertisers and enhancing performance metrics across multiple channels.

Marketing tech

fromDigiday

2 months ago

How B2B and B2C data accelerates growth for retail media networks

U.S. retail media is projected to grow to $109.4 billion by 2027, outpacing major ad channels combined.

Success in retail media requires overcoming significant data challenges to optimize campaign effectiveness.

Media industry

fromEMARKETER

1 month ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.

Retail media on CTV is experiencing rapid growth.

90% of marketers will use retail media networks for promotions in 2025.

Marketing tech

fromDigiday

2 months ago

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.

E-Commerce

fromExchangewire

2 months ago

What's the State of Retail Media in 2025? - ExchangeWire.com

The global retail media market is experiencing rapid growth with new entrants across various sectors.

APAC is poised to be the next growth center for retail media networks.

Large e-tailers need to invest more in telecommunications, travel, and real estate sectors.

Media industry

fromEMARKETER

1 month ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

Marketing tech

fromRetail Dive

2 months ago

How Walmart Connect is growing the 'connective tissue' of retail media

Walmart Connect launched a Display Advertising API, improving ad integration for advertisers and enhancing performance metrics across multiple channels.

Marketing tech

fromDigiday

2 months ago

How B2B and B2C data accelerates growth for retail media networks

U.S. retail media is projected to grow to $109.4 billion by 2027, outpacing major ad channels combined.

Success in retail media requires overcoming significant data challenges to optimize campaign effectiveness.

more#advertising

fromMiami Herald

3 days ago

Privacy professionals

Circana taps another Kroger executive

Cara Pratt is appointed president of global retail and media at Circana, effective May 27, to boost retail strategies and partnerships.

#advertising-strategy

Media industry

fromThe Drum

5 days ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.

fromThe Drum

3 days ago

Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Ulta Beauty views retail media networks as strategic engines for brand partners, evolving beyond basic advertising.

The integration of first-party data and closed-loop measurement is crucial for driving retail media growth.

fromForbes

1 month ago

Marketing tech

Home Depot's Retail Media Chief Puts Suppliers At The Center

Home Depot's advertising network, Orange Apron Media, focuses on enhancing supplier experiences alongside customer interactions.

Media industry

fromThe Drum

5 days ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.

fromThe Drum

3 days ago

Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Ulta Beauty views retail media networks as strategic engines for brand partners, evolving beyond basic advertising.

The integration of first-party data and closed-loop measurement is crucial for driving retail media growth.

fromForbes

1 month ago

Marketing tech

Home Depot's Retail Media Chief Puts Suppliers At The Center

Home Depot's advertising network, Orange Apron Media, focuses on enhancing supplier experiences alongside customer interactions.

more#advertising-strategy

Media industry

fromThe Drum

4 days ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.

fromAdweek

4 days ago

Marketing tech

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

Walmart has abandoned its white-labeled adtech offering for European retailers.

Media industry

fromAdweek

1 week ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.

fromAdweek

4 days ago

Marketing tech

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

Walmart has abandoned its white-labeled adtech offering for European retailers.

Marketing tech

Trader Joe's Has No Plans To Go High-Tech At Its Stores. Here's Why - Tasting Table

Trader Joe's prioritizes customer experience over high-tech retail solutions.

fromForbes

1 month ago

Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Best Buy launches Social+, extending retail media campaigns to Meta's social platforms using first-party data.

fromEMARKETER

3 months ago

Marketing

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

fromTasting Table

6 days ago

Marketing tech

Trader Joe's Has No Plans To Go High-Tech At Its Stores. Here's Why - Tasting Table

Trader Joe's prioritizes customer experience over high-tech retail solutions.

fromForbes

1 month ago

Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Best Buy launches Social+, extending retail media campaigns to Meta's social platforms using first-party data.

fromEMARKETER

3 months ago

Marketing

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

more#marketing-strategy

#advertising-technology

Marketing tech

fromAdweek

1 week ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.

Advertisers can easily buy video ads across multiple retail media networks.

fromAdweek

6 days ago

Marketing tech

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Grocery TV enables measurement of in-store digital ads across multiple retailers, streamlining advertising effectiveness.

fromAdweek

3 months ago

Marketing

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

fromExchangewire

3 months ago

Marketing

Kevel & Vantage Partner to Transform Retail Media Management

Kevel and Vantage partnership enables retailers to easily manage advertising operations, enhance ad personalisation, and drive revenue growth.

fromExchangewire

2 months ago

Marketing

Kevel Announces Acquisition of Nexta

Kevel acquires Nexta to enhance its retail media technology and streamline ad management.

fromMarketing Dive

3 months ago

Marketing

Albertsons, DoorDash boost advertiser offerings around data, measurement

Retail media platforms are enhancing their services to better support advertisers' measurement of ad performance across channels.

Marketing tech

fromAdweek

1 week ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.

Advertisers can easily buy video ads across multiple retail media networks.

fromAdweek

6 days ago

Marketing tech

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Grocery TV enables measurement of in-store digital ads across multiple retailers, streamlining advertising effectiveness.

fromAdweek

3 months ago

Marketing

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Advertisers can now track the effectiveness of Amazon TV ads on sales across various retailers.

fromExchangewire

3 months ago

Marketing

Kevel & Vantage Partner to Transform Retail Media Management

Kevel and Vantage partnership enables retailers to easily manage advertising operations, enhance ad personalisation, and drive revenue growth.

fromExchangewire

2 months ago

Marketing

Kevel Announces Acquisition of Nexta

Kevel acquires Nexta to enhance its retail media technology and streamline ad management.

fromMarketing Dive

3 months ago

Marketing

Albertsons, DoorDash boost advertiser offerings around data, measurement

Retail media platforms are enhancing their services to better support advertisers' measurement of ad performance across channels.

more#advertising-technology

#digital-marketing

fromForbes

2 months ago

Marketing

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

Brands are successfully integrating traditional shopper marketing with digital capabilities to enhance retail media effectiveness.

fromDigiday

6 days ago

Media industry

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Retailers are leveraging joint business plans to negotiate effectively in the thriving retail media network landscape.

fromForbes

2 months ago

Marketing

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

Brands are successfully integrating traditional shopper marketing with digital capabilities to enhance retail media effectiveness.

fromDigiday

6 days ago

Media industry

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Retailers are leveraging joint business plans to negotiate effectively in the thriving retail media network landscape.

more#digital-marketing

Marketing tech

fromForbes

2 weeks ago

Shopsense AI Scales Content And Commerce For Broadcasters

Shopsense AI transforms viewer engagement by making broadcast content shoppable, significantly enhancing advertising revenue opportunities.

#marketing

fromAdweek

1 month ago

Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Ferrero's 'change by preserving' philosophy promotes innovation while honoring fundamental brand values.

Collaboration across teams and agencies is essential for success in retail media marketing.

Diverse career paths lead to stronger leadership and integrated marketing approaches.

fromExchangewire

2 months ago

Marketing

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Marketers can significantly boost ROAS through self-service ad management and understanding consumer research behaviors.

fromAdweek

1 month ago

Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Ferrero's 'change by preserving' philosophy promotes innovation while honoring fundamental brand values.

Collaboration across teams and agencies is essential for success in retail media marketing.

Diverse career paths lead to stronger leadership and integrated marketing approaches.

fromExchangewire

2 months ago

Marketing

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Marketers can significantly boost ROAS through self-service ad management and understanding consumer research behaviors.

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.

fromExchangewire

1 month ago

Marketing tech

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

Pentaleap and Vantage partner to enhance and simplify retail media network operations.

The integration improves ad placements and revenue while providing flexibility.

fromThe Drum

1 month ago

Marketing tech

The Drum to report from Shoptalk 2025 as retail media stakes rise

The New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.

Marketing

fromThe Drum

3 months ago

Shop the moment: The rise of experiential commerce

Experiential commerce merges meaningful brand experiences with seamless transactions, transforming how consumers engage with products.

fromExchangewire

1 month ago

Marketing tech

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

Pentaleap and Vantage partner to enhance and simplify retail media network operations.

The integration improves ad placements and revenue while providing flexibility.

fromThe Drum

1 month ago

Marketing tech

The Drum to report from Shoptalk 2025 as retail media stakes rise

The New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.

Is Retail Media in Violation of the Robinson-Patman Act?

There is a resurgence in the push for enforcement of the Robinson-Patman Act to help protect smaller retailers from unfair competitive practices.

Marketing tech

fromAdweek

1 month ago

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Retail media revenues are crucial for retailers to price competitively and survive in the market.

Marketing tech

fromMarketing Dive

2 months ago

Target's digital ad unit delivers $2B in value for embattled retailer

Target's advertising revenue surged 24% to $649 million in 2024, with growth driven by its Roundel media business.

Marketing tech

fromAdweek

2 months ago

Digital Evolution and Omnichannel Success With Monster Energy

Category management is crucial in today's omnichannel landscape.

Search rankings are now as important as physical shelf placements.

Cross-channel coordination ensures sales success across platforms.

Data-driven decision making and agility are key for brand success.

fromAdweek

2 months ago

Marketing

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

Brands are adjusting budget allocations to integrate retail and brand media effectively.

Current measurement techniques are inadequate; strategic metrics include CLV and brand lift.

The effectiveness of retail media relies on creative maturity and platform differentiation.

fromDigiday

3 months ago

Marketing

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Creative, innovative strategies drive success in modern marketing, blending technology and collaboration.

fromEMARKETER

3 months ago

Marketing

Marketing professionals say performance-driven media is critical

Performance-driven paid media investments are critical for marketers amid challenging macroeconomic conditions.

Awareness, sales lift, and ROAS are key brand KPIs for 2025 planning.

fromC-Store Dive

3 months ago

Marketing

BP names new head of digital

Joseph Fumo has been appointed as head of digital for BP North America.

His role will include driving digital delivery across multiple iconic brands.

fromDigiday

3 months ago

Marketing

Retail chain WHSmith brings first airport ad network into the specialty retail media race

WHSmith is launching a retail media network to capitalize on captive audiences in U.S. airports, combining digital and in-store advertising.

fromAdweek

3 months ago

Marketing tech

Criteo Names Michael Komasinski as CEO

Michael Komasinski becomes Criteo's CEO on Feb. 15, succeeding Megan Clarken amidst a booming retail adtech landscape.

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

Marketing

fromYahoo Finance

4 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

fromEMARKETER

3 months ago

Marketing

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.

Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

Marketing

fromCity AM

4 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

Marketing

fromYahoo Finance

4 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

fromEMARKETER

3 months ago

Marketing

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Retail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.

Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.

more#consumer-engagement

Marketing

fromBusiness Insider

4 months ago

Ad industry insiders break down the M&A deals they think could shake up the industry in 2025

Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.

[ Load more ]

#retail-media#retail-media

Advertisers adjust their budgets to capitalize on retail media

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

What's the State of Retail Media in 2025? - ExchangeWire.com

Advertisers adjust their budgets to capitalize on retail media

How Walmart Connect is growing the 'connective tissue' of retail media

How B2B and B2C data accelerates growth for retail media networks

Advertisers adjust their budgets to capitalize on retail media

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

What's the State of Retail Media in 2025? - ExchangeWire.com

Advertisers adjust their budgets to capitalize on retail media

How Walmart Connect is growing the 'connective tissue' of retail media

How B2B and B2C data accelerates growth for retail media networks

Circana taps another Kroger executive

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Home Depot's Retail Media Chief Puts Suppliers At The Center

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Home Depot's Retail Media Chief Puts Suppliers At The Center

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

Trader Joe's Has No Plans To Go High-Tech At Its Stores. Here's Why - Tasting Table

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Marketing professionals say performance-driven media is critical

Trader Joe's Has No Plans To Go High-Tech At Its Stores. Here's Why - Tasting Table

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Marketing professionals say performance-driven media is critical

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Kevel & Vantage Partner to Transform Retail Media Management

Kevel Announces Acquisition of Nexta

Albertsons, DoorDash boost advertiser offerings around data, measurement

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Advertisers Can Now See if Streaming Ads on Amazon Drive Sales at Walmart and Target

Kevel & Vantage Partner to Transform Retail Media Management

Kevel Announces Acquisition of Nexta

Albertsons, DoorDash boost advertiser offerings around data, measurement

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Retail Media Forces Brands To Rethink Shopper Marketing-Not Replace It

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Shopsense AI Scales Content And Commerce For Broadcasters

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Nexta's Michael Wamberg on How Marketers can Boost ROAS in Retail Media - ExchangeWire.com

Shop the moment: The rise of experiential commerce

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

The Drum to report from Shoptalk 2025 as retail media stakes rise

Shop the moment: The rise of experiential commerce

Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase

The Drum to report from Shoptalk 2025 as retail media stakes rise

Is Retail Media in Violation of the Robinson-Patman Act?

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Target's digital ad unit delivers $2B in value for embattled retailer

Digital Evolution and Omnichannel Success With Monster Energy

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

Epsilon, New York Times Advertising, Sela and Newcastle United are among the 2024 Digiday Awards Europe winners

Marketing professionals say performance-driven media is critical

BP names new head of digital

Retail chain WHSmith brings first airport ad network into the specialty retail media race

Criteo Names Michael Komasinski as CEO

The top five trends emerging in sports marketing in 2025

The top five trends emerging in sports marketing in 2025

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

The top five trends emerging in sports marketing in 2025

The top five trends emerging in sports marketing in 2025

3 2024 retail misconceptions: Retail media, QR codes, and microcommunities

Ad industry insiders break down the M&A deals they think could shake up the industry in 2025

#retail-media
#retail-media