#retail-media

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The Drum
1 month ago
Marketing

Why contextual AI helps retail marketers shop smarter, not harder

AI-driven contextual targeting is crucial in the new era of retail advertising. [ more ]
#data-privacy
The Drum
1 month ago
Marketing

6 experts on what's changing in retail media

Retail media growth driven by measurement and high-quality data. [ more ]
AdExchanger
2 months ago
Marketing

TripleLift Extends The Amazon RMN; Do Media Brands Ever Die? | AdExchanger

Product pulls live information via API to create native ad formats.
Retail media needs standardization for broader use across retailers and the web.
Challenges faced by media companies due to changing online landscape and data tracking concerns. [ more ]
Digiday
3 weeks ago
Marketing

CMO Strategies: Retail media's rise - from Amazon to eBay

Retail media is the third-most used marketing channel, showing increased adoption rates and attracting new retailers and platforms. [ more ]
The Drum
1 month ago
Marketing

6 experts on what's changing in retail media

Retail media growth driven by measurement and high-quality data. [ more ]
AdExchanger
2 months ago
Marketing

TripleLift Extends The Amazon RMN; Do Media Brands Ever Die? | AdExchanger

Product pulls live information via API to create native ad formats.
Retail media needs standardization for broader use across retailers and the web.
Challenges faced by media companies due to changing online landscape and data tracking concerns. [ more ]
Digiday
3 weeks ago
Marketing

CMO Strategies: Retail media's rise - from Amazon to eBay

Retail media is the third-most used marketing channel, showing increased adoption rates and attracting new retailers and platforms. [ more ]
moredata-privacy
#retail-industry
The Drum
1 month ago
Marketing

Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing

Amazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions. [ more ]
The Drum
1 month ago
Marketing

How to find incremental growth in the age of the irrational shopper

Retailers can use first-party data to understand and connect with the complex and polarized customer in a changing retail media landscape. [ more ]
AdExchanger
3 months ago
Marketing tech

Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution | AdExchanger

Retail media viewed from Wall Street differs from the usual programmatic perspective.
Transition from OpEx to CapEx is crucial for retailers to survive and thrive. [ more ]
The Drum
1 month ago
Marketing

Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing

Amazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions. [ more ]
The Drum
1 month ago
Marketing

How to find incremental growth in the age of the irrational shopper

Retailers can use first-party data to understand and connect with the complex and polarized customer in a changing retail media landscape. [ more ]
AdExchanger
3 months ago
Marketing tech

Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution | AdExchanger

Retail media viewed from Wall Street differs from the usual programmatic perspective.
Transition from OpEx to CapEx is crucial for retailers to survive and thrive. [ more ]
moreretail-industry
#challenges
The Drum
1 month ago
Marketing

Are retailers and brands ready for the retail media gold rush?

Retail media is a growing market, but faces significant structural and relationship challenges before becoming a mature channel. [ more ]
Digiday
3 months ago
Marketing

Retail media's evolution: How retailers are finding a way to break in and stand out

Retail media is booming, set to surpass traditional TV, offering valuable first-party data to marketers.
Retailers face challenges but can't ignore the opportunity to capture ad spend through retail media networks. [ more ]
Adweek
7 months ago
Marketing

The Garage Podcast: Going Further Together

The Garage podcast discusses the evolution of retail media and its significance for CPG brands.
Challenges in the industry include standardization, measurement techniques, and optimizing retail media. [ more ]
The Drum
1 month ago
Marketing

Are retailers and brands ready for the retail media gold rush?

Retail media is a growing market, but faces significant structural and relationship challenges before becoming a mature channel. [ more ]
Digiday
3 months ago
Marketing

Retail media's evolution: How retailers are finding a way to break in and stand out

Retail media is booming, set to surpass traditional TV, offering valuable first-party data to marketers.
Retailers face challenges but can't ignore the opportunity to capture ad spend through retail media networks. [ more ]
Adweek
7 months ago
Marketing

The Garage Podcast: Going Further Together

The Garage podcast discusses the evolution of retail media and its significance for CPG brands.
Challenges in the industry include standardization, measurement techniques, and optimizing retail media. [ more ]
morechallenges
#advertising-trends
The Drum
1 month ago
Marketing

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search. [ more ]
Modern Retail
3 months ago
Marketing

Amazon Briefing: As competitors up their retail marketing game, Amazon maintains a low profile at industry conferences

Amazon had a subtle advertising presence at a recent industry conference, focusing more on services like Buy With Prime than traditional advertising pitches. [ more ]
Adweek
4 months ago
Marketing

Retail Media's New Secret Weapon Is Incremental ROAS

Retail media spending is growing significantly, with a projected increase to $140 billion in 2024 and nearly $166 billion in 2025.
Retail media now constitutes around one-fifth of global digital ad spending, highlighting its importance in the marketing landscape. [ more ]
Digiday
1 month ago
Marketing

Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates

Amazon is the top retail media platform for brand and agency marketers, with brands leading in advertising on retail media overall. [ more ]
The Drum
1 month ago
Marketing

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search. [ more ]
Modern Retail
3 months ago
Marketing

Amazon Briefing: As competitors up their retail marketing game, Amazon maintains a low profile at industry conferences

Amazon had a subtle advertising presence at a recent industry conference, focusing more on services like Buy With Prime than traditional advertising pitches. [ more ]
Adweek
4 months ago
Marketing

Retail Media's New Secret Weapon Is Incremental ROAS

Retail media spending is growing significantly, with a projected increase to $140 billion in 2024 and nearly $166 billion in 2025.
Retail media now constitutes around one-fifth of global digital ad spending, highlighting its importance in the marketing landscape. [ more ]
Digiday
1 month ago
Marketing

Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates

Amazon is the top retail media platform for brand and agency marketers, with brands leading in advertising on retail media overall. [ more ]
moreadvertising-trends
#criteo-sa
TipRanks Financial
1 month ago
Marketing tech

Criteo SA: A Strong Buy on Robust Growth and Untapped Social Media Potential - TipRanks.com

Brian Pitz upgraded Criteo SA to Buy with $45.00 price target, citing growth drivers like Performance and Retail Media segments, AI-driven tools, and potential in Social Media opportunities. [ more ]
TipRanks Financial
4 months ago
Marketing

Criteo SA Announces New Segment Reporting Structure - TipRanks.com

Criteo SA is restructuring into Retail Media and Performance Media divisions.
The update aims to provide investors with a clearer view of the company's operations. [ more ]
TipRanks Financial
1 month ago
Marketing tech

Criteo SA: A Strong Buy on Robust Growth and Untapped Social Media Potential - TipRanks.com

Brian Pitz upgraded Criteo SA to Buy with $45.00 price target, citing growth drivers like Performance and Retail Media segments, AI-driven tools, and potential in Social Media opportunities. [ more ]
TipRanks Financial
4 months ago
Marketing

Criteo SA Announces New Segment Reporting Structure - TipRanks.com

Criteo SA is restructuring into Retail Media and Performance Media divisions.
The update aims to provide investors with a clearer view of the company's operations. [ more ]
morecriteo-sa
Digiday
1 month ago
Marketing

Goodway Group launches retail media accelerator to bring order to a growing industry

Goodway Group added Gradiant focusing on the marketing funnel & G-Comm for retail media expertise to expand strategically in the industry. [ more ]
AdExchanger
1 month ago
Marketing tech

Why Marketers Shouldn't Obsess Over Retail Media ROAS Claims | AdExchanger

Closed-loop attribution can lead to a flattening of marketing strategy, necessitating a balance with other performance metrics. [ more ]
#digital-marketing
Marketing Dive
1 month ago
Marketing

Walmart ad sales pop as more brands buy into retail media

Walmart Connect's U.S. advertising business grew by 26% in Q1 2025, with global advertising up 24% and significant growth from marketplace sellers.
Walmart's advertising strength extends to digital channels, contributing to high e-commerce sales and an optimistic full-year guidance. [ more ]
Modern Retail
2 months ago
Marketing

Research Briefing: Amazon promotes streaming ads to advertisers

Amazon is expanding its ad products on Prime Video to compete with traditional media companies, facing pressure from retail competitors. [ more ]
Forbes
2 months ago
Marketing

Revolutionizing Retail With Seamless Omnichannel Shopping

Omnichannel advertising bridges physical and digital retail spaces, creating a unified consumer experience. [ more ]
Digiday
2 weeks ago
Marketing

Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics

Programmatic advertising opens up Olympic opportunities for more advertisers. [ more ]
Marketing Dive
1 month ago
Marketing

Walmart ad sales pop as more brands buy into retail media

Walmart Connect's U.S. advertising business grew by 26% in Q1 2025, with global advertising up 24% and significant growth from marketplace sellers.
Walmart's advertising strength extends to digital channels, contributing to high e-commerce sales and an optimistic full-year guidance. [ more ]
Modern Retail
2 months ago
Marketing

Research Briefing: Amazon promotes streaming ads to advertisers

Amazon is expanding its ad products on Prime Video to compete with traditional media companies, facing pressure from retail competitors. [ more ]
Forbes
2 months ago
Marketing

Revolutionizing Retail With Seamless Omnichannel Shopping

Omnichannel advertising bridges physical and digital retail spaces, creating a unified consumer experience. [ more ]
Digiday
2 weeks ago
Marketing

Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics

Programmatic advertising opens up Olympic opportunities for more advertisers. [ more ]
moredigital-marketing
#digital-platforms
Exchangewire
2 months ago
Marketing

The Evolution of Retail Media: Industry Q&A

Retail media is evolving towards more integration and data-driven approaches for personalized advertising at the point of purchase. [ more ]
Grocery Dive
5 months ago
Digital life

Retail media to elevate in-store grocery experiences in 2024, experts say

Grocers are using digital platforms like Instacart and smart carts to target customers with personalized ads and promotions.
In-store and online retail media is still in the early stages, with retailers experimenting with technologies like interactive sampling kiosks and electronic shelf labels. [ more ]
Exchangewire
2 months ago
Marketing

The Evolution of Retail Media: Industry Q&A

Retail media is evolving towards more integration and data-driven approaches for personalized advertising at the point of purchase. [ more ]
Grocery Dive
5 months ago
Digital life

Retail media to elevate in-store grocery experiences in 2024, experts say

Grocers are using digital platforms like Instacart and smart carts to target customers with personalized ads and promotions.
In-store and online retail media is still in the early stages, with retailers experimenting with technologies like interactive sampling kiosks and electronic shelf labels. [ more ]
moredigital-platforms
#ctv
Digiday
2 months ago
Marketing tech

Ad tech's week on Wall Street underscores critical industry challenges

The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media. [ more ]
MarTech
3 months ago
Marketing

Internet advertising up 7.3%, reaching record high in U.S. | MarTech

U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.
Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.
Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.
Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future. [ more ]
Exchangewire
4 months ago
Marketing

CTV & Retail Media: Examining the Walmart-Vizio Acquisition

Walmart's acquisition of Vizio expands its ad revenue and profitability significantly.
In-housing a retail media channel like CTV allows Walmart to integrate it fully with its systems. [ more ]
Digiday
5 months ago
Marketing

PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]
Digiday
2 months ago
Marketing tech

Ad tech's week on Wall Street underscores critical industry challenges

The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media. [ more ]
MarTech
3 months ago
Marketing

Internet advertising up 7.3%, reaching record high in U.S. | MarTech

U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.
Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.
Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.
Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future. [ more ]
Exchangewire
4 months ago
Marketing

CTV & Retail Media: Examining the Walmart-Vizio Acquisition

Walmart's acquisition of Vizio expands its ad revenue and profitability significantly.
In-housing a retail media channel like CTV allows Walmart to integrate it fully with its systems. [ more ]
Digiday
5 months ago
Marketing

PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]
morectv
#ad-tech
AdExchanger
2 months ago
Marketing

Why Ad Tech Is The New Change Management For Retailers | AdExchanger

Mark Heitke transitioned from Best Buy to Symbiosys to be an agent of change in retail media, focusing on collaborative bidding between retailers and brands. [ more ]
Exchangewire
4 months ago
Marketing

Nexta.io Appoints Frederik Birk to Lead Retail Media Division, Spearheading growth in the Nordics & Europe

Nexta.io appoints Frederik Birk as head of retail media division
Retail Media crucial for driving revenue streams and enhancing customer experience [ more ]
AdExchanger
6 months ago
Marketing

Retail Search Startup Symbiosys Raises $9 Million For Its 'Collaborative Bidding' Model | AdExchanger

Retail search is currently a mess, with brands and retailers bidding against themselves and each other.
Startups like Symbiosys are trying to clean up this clutter with collaborative bidding, which allows for increased sharing of budget costs and KPIs between retailers and product brands. [ more ]
AdExchanger
6 months ago
Marketing tech

The Big Story: The Cookieless Expanse Ahead | AdExchanger

Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies. [ more ]
AdExchanger
2 months ago
Marketing

Why Ad Tech Is The New Change Management For Retailers | AdExchanger

Mark Heitke transitioned from Best Buy to Symbiosys to be an agent of change in retail media, focusing on collaborative bidding between retailers and brands. [ more ]
Exchangewire
4 months ago
Marketing

Nexta.io Appoints Frederik Birk to Lead Retail Media Division, Spearheading growth in the Nordics & Europe

Nexta.io appoints Frederik Birk as head of retail media division
Retail Media crucial for driving revenue streams and enhancing customer experience [ more ]
AdExchanger
6 months ago
Marketing

Retail Search Startup Symbiosys Raises $9 Million For Its 'Collaborative Bidding' Model | AdExchanger

Retail search is currently a mess, with brands and retailers bidding against themselves and each other.
Startups like Symbiosys are trying to clean up this clutter with collaborative bidding, which allows for increased sharing of budget costs and KPIs between retailers and product brands. [ more ]
AdExchanger
6 months ago
Marketing tech

The Big Story: The Cookieless Expanse Ahead | AdExchanger

Marketers are caught in a dilemma between wanting a sustainable and competitive media ecosystem and the pressure to deliver immediate results.
Agencies are focusing on guiding clients through first-party data initiatives and the growth of retail media rather than relying on third-party cookies. [ more ]
moread-tech
#first-party-data
Marketing Dive
2 months ago
Marketing

Legacy media makes new bets on CTV and retail media convergence

Advertisers are shifting spend towards retail media and connected TV, with a focus on merging CTV scale and brand-building with retail media's data-driven capabilities. [ more ]
Digiday
3 months ago
Marketing

How media buyers view the retail media landscape - from Amazon to Walmart to Wawa

Retail media landscape akin to the California gold rush with the demise of Google's third-party cookies
Retail media ad spend set to increase to $140 billion by the end of this year [ more ]
The Drum
4 months ago
Marketing

Measuring effectiveness, retail media, AI and first-party data will dominate 2024

Acceptance of new media measurement tools
Focus on AI impact and cross-channel strategies [ more ]
Marketing Dive
2 months ago
Marketing

Legacy media makes new bets on CTV and retail media convergence

Advertisers are shifting spend towards retail media and connected TV, with a focus on merging CTV scale and brand-building with retail media's data-driven capabilities. [ more ]
Digiday
3 months ago
Marketing

How media buyers view the retail media landscape - from Amazon to Walmart to Wawa

Retail media landscape akin to the California gold rush with the demise of Google's third-party cookies
Retail media ad spend set to increase to $140 billion by the end of this year [ more ]
The Drum
4 months ago
Marketing

Measuring effectiveness, retail media, AI and first-party data will dominate 2024

Acceptance of new media measurement tools
Focus on AI impact and cross-channel strategies [ more ]
morefirst-party-data
#criteo
AdExchanger
2 months ago
Marketing tech

Criteo Splits Out Retail Media Revenue For the First Time | AdExchanger

Investors showing approval for Criteo's retail media revenue growth. [ more ]
AdExchanger
3 months ago
Marketing tech

Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing | AdExchanger

Criteo gains MRC accreditation for display impressions and click metrics in retail media placements.
Google Analytics and Google Ads align on the definition of conversions. [ more ]
Marketing Dive
1 month ago
Marketing

Dollar General picks Criteo to boost retail media offering

Dollar General partners with Criteo to enhance onsite sponsored ads for brands, leveraging data-driven integrations to reach rural shoppers. [ more ]
AdExchanger
2 months ago
Marketing tech

Criteo Splits Out Retail Media Revenue For the First Time | AdExchanger

Investors showing approval for Criteo's retail media revenue growth. [ more ]
AdExchanger
3 months ago
Marketing tech

Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing | AdExchanger

Criteo gains MRC accreditation for display impressions and click metrics in retail media placements.
Google Analytics and Google Ads align on the definition of conversions. [ more ]
Marketing Dive
1 month ago
Marketing

Dollar General picks Criteo to boost retail media offering

Dollar General partners with Criteo to enhance onsite sponsored ads for brands, leveraging data-driven integrations to reach rural shoppers. [ more ]
morecriteo
Adweek
2 months ago
Marketing

Kroger Strikes Data Deal With Yahoo DSP

Yahoo Advertising partners with Kroger Precision Marketing for data sharing and targeting through DSP, reflecting the growing intersection of retail and media platforms. [ more ]
#customer-data
Adweek
2 months ago
Marketing

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays. [ more ]
The US Sun
1 month ago
Marketing

Costco follows rivals Walmart & Target with tracking move that watches habits

Costco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants. [ more ]
Adweek
2 months ago
Marketing

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays. [ more ]
The US Sun
1 month ago
Marketing

Costco follows rivals Walmart & Target with tracking move that watches habits

Costco utilizes its loyalty card data for targeted advertising, following the footsteps of other retail giants. [ more ]
morecustomer-data
Exchangewire
2 months ago
Marketing

Equativ Appoints Ex-Amazon Exec to Head Up Data & Retail Media Offering

Equativ appoints Claude Spasevski as SVP for data and retail media division. [ more ]
#digital-advertising
Exchangewire
2 months ago
Marketing

IAB Europe Releases Final European Retail Media Measurement Standards

The Retail Media Measurement Standards by IAB Europe aim to establish consistent metrics for comparing retail media investments in Europe. [ more ]
Forbes
2 months ago
Marketing

As Ad Spend Rises, Marketing Budgets Switch To Commerce

Advertising spend in the U.S. is expected to increase by 5.6% to $360 billion, excluding political advertising, with significant growth in digital ad spend. [ more ]
Digiday
3 months ago
Marketing

'There's not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape

Retail media network landscape is expanding rapidly, with a focus on leveraging first-party data and ad opportunities.
Retail media is expected to make up a significant portion of digital ad spend, reaching $140 billion this year. [ more ]
Digiday
3 months ago
Marketing

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie

Retail media is a significant portion of Scotts Miracle-Gro's media budget, offering closed-loop attribution.
Home Depot's Orange Apron Media provides brand building opportunities and expanding in-store retail media options. [ more ]
Marketing Dive
3 months ago
Marketing

How Home Depot is renovating its retail media network to reach more advertisers

Retail media ad spending is forecasted to grow 30% in 2024, comprising nearly a quarter of all digital advertising in the U.S.
Early entrants in the retail media network space are focusing on boosting and differentiating their offerings by hosting marketing summits and providing insights to suppliers. [ more ]
Exchangewire
4 months ago
Marketing

IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Retail media digital advertising metrics recommendations published by IAB Europe open for industry feedback and aim to establish consistent standards for media buyers.
Primary media metrics, attribution metrics, and additional retail media insights are key components of the recommendations. [ more ]
Exchangewire
2 months ago
Marketing

IAB Europe Releases Final European Retail Media Measurement Standards

The Retail Media Measurement Standards by IAB Europe aim to establish consistent metrics for comparing retail media investments in Europe. [ more ]
Forbes
2 months ago
Marketing

As Ad Spend Rises, Marketing Budgets Switch To Commerce

Advertising spend in the U.S. is expected to increase by 5.6% to $360 billion, excluding political advertising, with significant growth in digital ad spend. [ more ]
Digiday
3 months ago
Marketing

'There's not enough money to go around': Agency execs sound off on promises of burgeoning retail media landscape

Retail media network landscape is expanding rapidly, with a focus on leveraging first-party data and ad opportunities.
Retail media is expected to make up a significant portion of digital ad spend, reaching $140 billion this year. [ more ]
Digiday
3 months ago
Marketing

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie

Retail media is a significant portion of Scotts Miracle-Gro's media budget, offering closed-loop attribution.
Home Depot's Orange Apron Media provides brand building opportunities and expanding in-store retail media options. [ more ]
Marketing Dive
3 months ago
Marketing

How Home Depot is renovating its retail media network to reach more advertisers

Retail media ad spending is forecasted to grow 30% in 2024, comprising nearly a quarter of all digital advertising in the U.S.
Early entrants in the retail media network space are focusing on boosting and differentiating their offerings by hosting marketing summits and providing insights to suppliers. [ more ]
Exchangewire
4 months ago
Marketing

IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Retail media digital advertising metrics recommendations published by IAB Europe open for industry feedback and aim to establish consistent standards for media buyers.
Primary media metrics, attribution metrics, and additional retail media insights are key components of the recommendations. [ more ]
moredigital-advertising
#consumer-behavior
Adweek
2 months ago
Marketing

Brave Commerce: Centering the Consumer in the CPG Industry

Embrace industry disruption and adapt to changes like retail media and connected commerce. Stay adaptable and responsive. [ more ]
Forbes
3 months ago
Marketing

Revolutionary Retail Data Rewrites The Future Of Advertising

Retail media and retail data are key components in retail media networks for advertisers.
The Covid-19 pandemic accelerated the growth of e-commerce sites, making online shopping a valuable platform for advertisers. [ more ]
AdExchanger
4 months ago
Marketing

Shopping Has Transformed. It's Time For The Marketing Funnel To Catch Up | AdExchanger

The funnel visualization is evolving in marketing strategies towards a more inclusive approach.
Retail media is expanding beyond traditional in-app or in-store ads to encompass various platforms for effective marketing opportunities. [ more ]
Adweek
2 months ago
Marketing

Brave Commerce: Centering the Consumer in the CPG Industry

Embrace industry disruption and adapt to changes like retail media and connected commerce. Stay adaptable and responsive. [ more ]
Forbes
3 months ago
Marketing

Revolutionary Retail Data Rewrites The Future Of Advertising

Retail media and retail data are key components in retail media networks for advertisers.
The Covid-19 pandemic accelerated the growth of e-commerce sites, making online shopping a valuable platform for advertisers. [ more ]
AdExchanger
4 months ago
Marketing

Shopping Has Transformed. It's Time For The Marketing Funnel To Catch Up | AdExchanger

The funnel visualization is evolving in marketing strategies towards a more inclusive approach.
Retail media is expanding beyond traditional in-app or in-store ads to encompass various platforms for effective marketing opportunities. [ more ]
moreconsumer-behavior
Digiday
3 months ago
Dining

The Home Depot renueva su oferta de retail media en busca de dolares publicitarios

Retail media chains are adopting upfront presentations like traditional media to attract early advertising investments.
The Home Depot rebrands its retail media network to Orange Apron Media and collaborates with Univision for expanded advertising opportunities. [ more ]
#transparency
AdExchanger
3 months ago
Marketing

How RMNs Use MFA And Cheap Inventory To Game Attribution Rules | AdExchanger

Retail media's attribution problem is significant due to manipulation and lack of transparency.
RMNs often serve ads on low-quality inventory to claim attribution credit for sales. [ more ]
Digiday
5 months ago
Marketing

As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings

Agencies and clients are seeking more transparency with campaign insights and data across retail media.
The Mars Agency has introduced new products to help brands unite their commerce media measurement and planning in a single place. [ more ]
AdExchanger
3 months ago
Marketing

How RMNs Use MFA And Cheap Inventory To Game Attribution Rules | AdExchanger

Retail media's attribution problem is significant due to manipulation and lack of transparency.
RMNs often serve ads on low-quality inventory to claim attribution credit for sales. [ more ]
Digiday
5 months ago
Marketing

As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings

Agencies and clients are seeking more transparency with campaign insights and data across retail media.
The Mars Agency has introduced new products to help brands unite their commerce media measurement and planning in a single place. [ more ]
moretransparency
Marketing Dive
3 months ago
Online marketing

Instacart earns MRC accreditation as retail media competition heats up

Instacart receives first advertising accreditation from MRC for various ad formats
The accreditation may help Instacart stand out in the competitive retail media space [ more ]
Exchangewire
3 months ago
Online marketing

Kevel Announces Retail Media Cloud Ushering in the Age of Differentiation for Retail Media Networks

Kevel launches Retail Media Cloud™ for retailers and marketplaces
Retailers can now integrate their own data models and machine learning capabilities into ad serving environments [ more ]
C-Store Dive
4 months ago
Marketing

Hy-Vee grows its retail media network's leadership team

Hy-Vee appointed new executives for its in-house retail media arm, RedMedia.
New leadership will oversee and enhance the Midwest grocer's retail media efforts. [ more ]
Adweek
4 months ago
Online marketing

Retail Media Measurement Needs to Extend Beyond Search

Retail media networks are capitalizing on first-party data for advertising transformation.
Standardization of measurement in retail media is crucial for accurate advertising outcomes. [ more ]
AdExchanger
4 months ago
Marketing

Can Meta Reel In More Automated Ad Products? | AdExchanger

Meta is focusing on short-form video and retail media trends through AI-based ad tech.
Advantage+ suite includes automated ad products optimized for AI, video, and retail media networks. [ more ]
AdExchanger
4 months ago
Marketing tech

Topsort Raises $20 Million To Seize The Post-Cookie Market Opportunity This Year | AdExchanger

Topsort secured a $20 million Series A investment.
Topsort's growth focuses on retail media and post-cookie ad tech solutions. [ more ]
Exchangewire
4 months ago
Marketing

Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues

Retail media is the fastest growing ad spend, predicted to make up 20% of digital ad spend worldwide.
Audio investment in Australia is on the rise, with streaming audio and podcasts seeing significant increases in agency plans. [ more ]
Modern Retail
4 months ago
Marketing

Research Briefing: What the delayed Kroger-Albertsons merger means for retail media

The FTC is blocking the Kroger-Albertsons merger due to concerns about rising grocery costs.
The combined Kroger-Albertsons entity could challenge Walmart Connect and offer brands a more extensive ad offering. [ more ]
#marketing-channels
Digiday
4 months ago
Marketing

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

Walmart's acquisition of Vizio will enhance its retail media offering, Walmart Connect, and strengthen its data capabilities.
Retail media, like Walmart Connect, is becoming increasingly popular among brands, retailers, and agencies as a marketing channel. [ more ]
Digiday
4 months ago
Marketing

Digiday+ Research: A definitive ranking of brands' and agencies' marketing channels, where social reigns supreme

Social media is the top marketing channel for brands, retailers, and agencies.
Display advertising and retail media are also popular marketing channels, but social media remains dominant. [ more ]
Digiday
4 months ago
Marketing

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition

Walmart's acquisition of Vizio will enhance its retail media offering, Walmart Connect, and strengthen its data capabilities.
Retail media, like Walmart Connect, is becoming increasingly popular among brands, retailers, and agencies as a marketing channel. [ more ]
Digiday
4 months ago
Marketing

Digiday+ Research: A definitive ranking of brands' and agencies' marketing channels, where social reigns supreme

Social media is the top marketing channel for brands, retailers, and agencies.
Display advertising and retail media are also popular marketing channels, but social media remains dominant. [ more ]
moremarketing-channels
#microsoft
Exchangewire
4 months ago
Artificial intelligence

Retail Media is Fastest Growing Form of Ad Spend; Microsoft's Deal with Mistral AI Faces EU Scrutiny; Investors Push Apple for AI Transparency - ExchangeWire.com

Retail media is the fastest-growing form of ad spend.
Microsoft's partnership with Mistral AI faces EU scrutiny, reflecting ongoing tech landscape investigations.
Investors are pushing Apple for AI transparency, raising concerns about deepfakes. [ more ]
Social Media Today
6 months ago
Marketing

Microsoft Launches New Generative AI Ad Creation Tool

Microsoft is updating its Retail Media tool with a new Creative Studio element.
The Creative Studio will allow users to create new ads in new formats using conversational AI prompts. [ more ]
Exchangewire
4 months ago
Artificial intelligence

Retail Media is Fastest Growing Form of Ad Spend; Microsoft's Deal with Mistral AI Faces EU Scrutiny; Investors Push Apple for AI Transparency - ExchangeWire.com

Retail media is the fastest-growing form of ad spend.
Microsoft's partnership with Mistral AI faces EU scrutiny, reflecting ongoing tech landscape investigations.
Investors are pushing Apple for AI transparency, raising concerns about deepfakes. [ more ]
Social Media Today
6 months ago
Marketing

Microsoft Launches New Generative AI Ad Creation Tool

Microsoft is updating its Retail Media tool with a new Creative Studio element.
The Creative Studio will allow users to create new ads in new formats using conversational AI prompts. [ more ]
moremicrosoft
#advertising
The Drum
4 months ago
Marketing

Affiliate marketing and retail media: The opportunities for retailers and brands.

Retail media ad-spend to reach €153bn by 2027
Retail media empowers brands to enhance visibility and target shoppers with precision. [ more ]
The Drum
5 months ago
Marketing

Skyscanner and Lottie London marketing bosses on what's shaping the year ahead for CMOs

Generative AI for ad creation and attention measurement will be important topics for marketers in 2024.
TikTok and retail media will play significant roles in brand building and revenue generation. [ more ]
Exchangewire
5 months ago
Online marketing

The Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations & Profit Rises

UK ad spend expected to grow by 5.9% this year
Retail media is growing faster than search or social in the US [ more ]
Grocery Dive
6 months ago
Marketing

Instacart seeks off-site retail media scale with Google Shopping ads pact

Instacart is partnering with Google for enhanced Google Shopping ads using its retail media data.
Early partners for the ads include Danone's Oikos and Kraft Heinz's Kraft brands. [ more ]
Modern Retail
1 month ago
Marketing

Modern Retail+ Research: Brands are more invested in retail media than agencies, as Amazon still dominates

Brand marketers prioritize advertising on retail media, with Amazon being the top platform. [ more ]
Digiday
1 month ago
Marketing

What it will take for advertisers to finally get ready to let go of the third-party cookie

Advertisers are unprepared for the post-cookie future. [ more ]
The Drum
4 months ago
Marketing

Affiliate marketing and retail media: The opportunities for retailers and brands.

Retail media ad-spend to reach €153bn by 2027
Retail media empowers brands to enhance visibility and target shoppers with precision. [ more ]
The Drum
5 months ago
Marketing

Skyscanner and Lottie London marketing bosses on what's shaping the year ahead for CMOs

Generative AI for ad creation and attention measurement will be important topics for marketers in 2024.
TikTok and retail media will play significant roles in brand building and revenue generation. [ more ]
Exchangewire
5 months ago
Online marketing

The Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations & Profit Rises

UK ad spend expected to grow by 5.9% this year
Retail media is growing faster than search or social in the US [ more ]
Grocery Dive
6 months ago
Marketing

Instacart seeks off-site retail media scale with Google Shopping ads pact

Instacart is partnering with Google for enhanced Google Shopping ads using its retail media data.
Early partners for the ads include Danone's Oikos and Kraft Heinz's Kraft brands. [ more ]
Modern Retail
1 month ago
Marketing

Modern Retail+ Research: Brands are more invested in retail media than agencies, as Amazon still dominates

Brand marketers prioritize advertising on retail media, with Amazon being the top platform. [ more ]
Digiday
1 month ago
Marketing

What it will take for advertisers to finally get ready to let go of the third-party cookie

Advertisers are unprepared for the post-cookie future. [ more ]
moreadvertising
The Drum
4 months ago
Marketing

How digital retail media is transforming the relationship between brands and consumers

Retail media is crucial for brands seeking innovative ways to target audiences and build brand loyalty.
Retail media helps brands create deeper connections with customers through precisely targeted ads and omnichannel experiences. [ more ]
#acquisition
Digiday
4 months ago
Marketing

What Walmart's Vizio acquisition could mean for retail media - and the ripple effects that may hit industry data

Walmart to acquire Vizio for $2.3 billion
Deal enhances Walmart Connect with streaming capabilities and data from Vizio [ more ]
Exchangewire
5 months ago
Marketing

Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models

Retail media ad spend is growing faster than search or social and is predicted to make up over one-fifth of total US ad spending by 2027.
Amazon has terminated its $1.4 billion deal to acquire iRobot due to opposition from the European Union.
China has approved 14 large language models for commercial use, pushing AI to boost efficiency in enterprises. [ more ]
Digiday
4 months ago
Marketing

What Walmart's Vizio acquisition could mean for retail media - and the ripple effects that may hit industry data

Walmart to acquire Vizio for $2.3 billion
Deal enhances Walmart Connect with streaming capabilities and data from Vizio [ more ]
Exchangewire
5 months ago
Marketing

Retail Media Grows its Share of Total US Ad Spend; Amazon & iRobot Terminate Acquisition Agreement; China Approves 14 Large Language Models

Retail media ad spend is growing faster than search or social and is predicted to make up over one-fifth of total US ad spending by 2027.
Amazon has terminated its $1.4 billion deal to acquire iRobot due to opposition from the European Union.
China has approved 14 large language models for commercial use, pushing AI to boost efficiency in enterprises. [ more ]
moreacquisition
Adweek
4 months ago
Marketing

Revolutionizing Retail Media and Leadership at Roundel

Develop an omnichannel strategy to reach customers.
Promote diversity and inclusion in leadership roles. [ more ]
The Drum
5 months ago
Marketing

Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024

Retail media spend in the UK is projected to reach £6.5bn by 2027.
The key trends for retail media in 2024 include the importance of a customer-first media plan and the growing significance of personalized experiences. [ more ]
The Drum
5 months ago
Marketing

Inside the Omnicom-Flywheel merger with John Wren, Jonathan Nelson & Duncan Painter

The acquisition of Flywheel by Omnicom Group aims to expand their influence in the digital commerce space, which is expected to grow significantly in the coming years.
The convergence of Omni and Flywheel platforms, combined with AI, is expected to reshape the future of retail advertising. [ more ]
AdExchanger
6 months ago
Marketing

9 Measurement Questions Every Marketer Should Ask Retail Media Partners | AdExchanger

Retail media solutions often lack standardized metrics for measuring campaign effectiveness.
Buyers should ask their retail media partners about how they measure impressions and clicks. [ more ]
Forbes
6 months ago
Business intelligence

How Commerce Media Is Supporting Retailers, Marketplaces And Brands During Times Of Economic Uncertainty

Retail media combines e-commerce and advertising to drive profitability for brands.
Online commerce is seen as the next powerful media channel, with a focus on data-driven advertising. [ more ]
Digiday
7 months ago
Marketing

A look at holding company 2024 ad spending forecasts

2024 will be a major year for advertising due to the U.S. presidential election boosting political spending
Digital, CTV, and retail media are expected to be key drivers of ad spend growth in 2024 [ more ]
#retail media
AdExchanger
7 months ago
Marketing tech

The Big Story: Programmatic Fog | AdExchanger

25% of the programmatic ad market is considered waste
Retail media and streaming are on the rise while linear TV is declining [ more ]
ComputerWeekly.com
7 months ago
Marketing

Currys data strategy takes major step forward with launch of Connected Media | Computer Weekly

Currys has unveiled a new retail media proposition, Currys Connected Media, which leverages customer data to put more relevant products in front of UK shoppers.
Currys' chief data officer, Susie Moan, has defined a data strategy focused on collecting, protecting, and using data to help customers enjoy amazing technology. [ more ]
The Drum
8 months ago
Marketing

How the top holding companies are battling it out over retail media

Retail media is becoming a popular channel for marketers, with increased investments projected for 2024.
Advertising holding companies are vying to capture the investment flowing into retail media.
Publicis Groupe has made strategic acquisitions in the retail media space and is seeing positive growth as a result. [ more ]
Adweek
8 months ago
Marketing

Watch All the Sessions at Adweek's Retail Media Summit

Collaboration is essential to growth and understanding how to collaborate is a competitive advantage.
Understanding the full potential of the retail media market is important for marketers to stay ahead of the curve. [ more ]
The Drum
8 months ago
Marketing

The path to retail media growth for many doesn't mean copying the Amazon model

Retail media outlets should not copy Amazon's model
Retail brands have bigger audiences across their physical stores than online [ more ]
The Drum
8 months ago
Marketing

How Asda is planning to double its retail media revenue

Asda is aiming to make retail media a significant part of its overall revenue.
Asda's retail media offering has been accelerated by its former owner, Walmart. [ more ]
AdExchanger
7 months ago
Marketing tech

The Big Story: Programmatic Fog | AdExchanger

25% of the programmatic ad market is considered waste
Retail media and streaming are on the rise while linear TV is declining [ more ]
ComputerWeekly.com
7 months ago
Marketing

Currys data strategy takes major step forward with launch of Connected Media | Computer Weekly

Currys has unveiled a new retail media proposition, Currys Connected Media, which leverages customer data to put more relevant products in front of UK shoppers.
Currys' chief data officer, Susie Moan, has defined a data strategy focused on collecting, protecting, and using data to help customers enjoy amazing technology. [ more ]
The Drum
8 months ago
Marketing

How the top holding companies are battling it out over retail media

Retail media is becoming a popular channel for marketers, with increased investments projected for 2024.
Advertising holding companies are vying to capture the investment flowing into retail media.
Publicis Groupe has made strategic acquisitions in the retail media space and is seeing positive growth as a result. [ more ]
Adweek
8 months ago
Marketing

Watch All the Sessions at Adweek's Retail Media Summit

Collaboration is essential to growth and understanding how to collaborate is a competitive advantage.
Understanding the full potential of the retail media market is important for marketers to stay ahead of the curve. [ more ]
The Drum
8 months ago
Marketing

The path to retail media growth for many doesn't mean copying the Amazon model

Retail media outlets should not copy Amazon's model
Retail brands have bigger audiences across their physical stores than online [ more ]
The Drum
8 months ago
Marketing

How Asda is planning to double its retail media revenue

Asda is aiming to make retail media a significant part of its overall revenue.
Asda's retail media offering has been accelerated by its former owner, Walmart. [ more ]
moreretail media
The Drum
7 months ago
Marketing

Retail media needs no hype - its value is obvious

Retail media is gaining prominence in the advertising industry and is becoming an important part of the marketing mix.
Predictions suggest that retail media will continue to grow significantly in the coming years, with expectations of billions of pounds in spending and surpassing traditional linear TV spend in Europe. [ more ]
The Drum
7 months ago
Business intelligence

Retail media: Can a sharing approach to data benefit retailers, brands, and customers?

Retail media is a growing trend as retailers leverage their e-commerce platforms to sell media inventory to third-party brands and target ads based on customer preferences.
The retail media market is projected to reach $25 billion by 2026 and surpass TV advertising by 2028, according to industry forecasts.
The COVID-19 pandemic and the decline of third-party cookies are driving the need for retailers to collect and leverage consumer data for personalized advertising. [ more ]
The Drum
8 months ago
Marketing

3 reasons why brand advertisers should invest more in retail media in 2024

The growth of retail media is creating opportunities for brands to engage consumers at different stages of the sales funnel.
Marketers need to shift their focus from traditional brand KPIs to commerce outcomes in order to demonstrate value.
Branding and performance are merging into a new concept called 'brandformance'. [ more ]
The Drum
1 month ago
Marketing

Unveiling the retail media revolution: Why it's set to dominate Cannes 2024

Retail media is reshaping advertising strategies to embrace data-driven storytelling and consumer engagement. [ more ]
C-Store Dive
1 month ago
Marketing tech

GetGo and parent Giant Eagle aim to boost retail media with new partnership

The partnership between Giant Eagle, GetGo Cafe + Market, and Rippl aims to enhance the grocer's Leap Media Network and provide access to multiple regional grocers for CPGs. [ more ]
AdExchanger
13 hours ago
Marketing tech

It's Open Season On SaaS As Brands Confront Their Own Subscription Fatigue | AdExchanger

SaaS vendors are reducing the number of subscription line items for retail and ecommerce brands to combat subscription fatigue. [ more ]
Adweek
1 week ago
Marketing

Retail Media's Top 3 Growing Pains (and How to Navigate Them)

Retail media growth brings internal challenges like internal silos, measurement, and product investment. [ more ]
Digiday
2 weeks ago
Marketing

Digiday+ Research: How do other retail media platforms measure up to Amazon?

Marketers are diversifying retail media spend beyond Amazon, with Walmart and Target's platforms gaining traction. [ more ]
Exchangewire
3 weeks ago
Marketing

Clinch CEO Named Top Retail Media Commerce Marketer in 2024 by Path to Purchase Institute

Clinch's Flight Control platform, led by CEO Oz Etzioni, recognized among top retail media marketers by Path to Purchase Institute. [ more ]
Digiday
3 weeks ago
Marketing

Research Briefing: Amazon faces retail media competition from Walmart and Target

Retail media is growing in popularity, with Amazon leading in marketers' budgets, followed by Walmart Connect and Target's Roundel. [ more ]
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