#retail-media

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#advertising
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromAdweek
3 months ago

Is Retail Media Worth the Cost?

Retail media advertising is expected to see substantial growth in 2023 but faces criticism for inflated costs and performance issues.
Marketing tech
fromThe Drum
3 months ago

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.
Marketing tech
fromDigiday
3 months ago

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.
Marketing tech
fromThe Drum
3 weeks ago

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Tesla's robotaxi will serve as a new platform for immersive retail media.
Robotaxis promise sophisticated advertising opportunities with trackable, personalized content for riders.
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is set to increase significantly by 2028.
Retail media on CTV is experiencing rapid growth.
90% of marketers will use retail media networks for promotions in 2025.
Marketing tech
fromAdweek
3 months ago

Is Retail Media Worth the Cost?

Retail media advertising is expected to see substantial growth in 2023 but faces criticism for inflated costs and performance issues.
Marketing tech
fromThe Drum
3 months ago

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.
Marketing tech
fromDigiday
3 months ago

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.
Marketing tech
fromThe Drum
3 weeks ago

Retail media's next frontier? Why self-driving cars could be the new ad space battleground

Tesla's robotaxi will serve as a new platform for immersive retail media.
Robotaxis promise sophisticated advertising opportunities with trackable, personalized content for riders.
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
more#advertising
#advertising-strategies
Marketing tech
fromEMARKETER
2 months ago

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.
Marketing tech
fromEMARKETER
2 months ago

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.
more#advertising-strategies
#commerce-media
Marketing tech
fromDigiday
3 months ago

WTF is connected commerce?

Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.
Marketing tech
fromThe Drum
5 days ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
Media industry
fromThe Drum
2 weeks ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
Marketing tech
fromDigiday
3 months ago

WTF is connected commerce?

Commerce media is poised to surpass $112 billion by 2025 as marketers recognize the importance of connected commerce over traditional retail media.
Marketing tech
fromThe Drum
5 days ago

Commerce media has arrived, but marketers are struggling to capitalize on it

Commerce media is now a core strategy for marketers, showing rapid adoption and investment growth despite complexities in implementation.
Media industry
fromThe Drum
2 weeks ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
more#commerce-media
Marketing tech
fromThe Drum
6 days ago

4 reasons retail media is the new creative playground

Retail media is evolving into a creative space for brands, allowing for increased experimentation and innovation beyond mere transactional advertising.
Marketing tech
fromExchangewire
1 week ago

Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media

Taptap Digital's Total Retail solution enhances FMCG marketing by integrating location intelligence for improved retail outcomes.
Marketing tech
fromAdweek
1 week ago

Unilever's Data-Driven, Social-First Future With Ryu Yokoi

CPG marketing is rapidly evolving due to AI advancements, retail media strategies, and heightened consumer expectations.
#digital-marketing
Marketing tech
fromThe Drum
2 weeks ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
fromDigiday
1 month ago
Media industry

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Marketing tech
fromThe Drum
2 weeks ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
fromDigiday
1 month ago
Media industry

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

more#digital-marketing
#ad-tech
fromDigiday
3 weeks ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromExchangewire
2 weeks ago
Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

fromDigiday
3 weeks ago
Marketing tech

Mythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buying

fromExchangewire
2 weeks ago
Marketing tech

IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

more#ad-tech
#data-driven-marketing
Marketing tech
fromThe Drum
2 weeks ago

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.
fromThe Drum
2 weeks ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

Marketing tech
fromThe Drum
2 weeks ago

Smarter product assortments can lead to impressive increases in sales

Data-driven decisions enhance retail media strategies and improve sales performance.
fromThe Drum
2 weeks ago
Marketing tech

Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media

more#data-driven-marketing
#marketing-strategies
Marketing tech
fromDigiday
1 month ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
Marketing tech
fromThe Drum
2 weeks ago

Retail media: 5 of the industry's biggest questions, answered

Retail media is growing quickly but also becoming fragmented, complicating measurement and strategy.
To measure retail media ROI effectively, brands need a unified approach and consistent metrics.
Closed-loop reporting is essential for understanding retail media performance.
Marketing tech
fromThe Drum
1 month ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
Marketing tech
fromDigiday
1 month ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
Marketing tech
fromThe Drum
2 weeks ago

Retail media: 5 of the industry's biggest questions, answered

Retail media is growing quickly but also becoming fragmented, complicating measurement and strategy.
To measure retail media ROI effectively, brands need a unified approach and consistent metrics.
Closed-loop reporting is essential for understanding retail media performance.
Marketing tech
fromThe Drum
1 month ago

'It's hitting a tipping point': why the store is retail's next big media channel

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.
more#marketing-strategies
Marketing tech
fromExchangewire
3 weeks ago

Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology

Kevel partners with Dollar General to enhance their ad serving technology and retail media network capabilities.
#consumer-behavior
fromForbes
1 month ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

fromForbes
1 month ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

more#consumer-behavior
#advertising-trends
Media industry
fromWWD
3 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromExchangewire
1 month ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromDigiday
2 months ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Media industry
fromWWD
3 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromExchangewire
1 month ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromDigiday
2 months ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

more#advertising-trends
#marketing
Marketing tech
fromDigiday
1 month ago

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.
fromAdweek
2 months ago
Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

Marketing tech
fromDigiday
1 month ago

WTF is Retrieval Augmented Generation for AI chatbots and large language models?

AI chatbots depend on high-quality, timely data and secure handling of proprietary information for effective responses.
fromAdweek
2 months ago
Marketing tech

Ferrero's Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth

more#marketing
Marketing tech
fromDigiday
1 month ago

Execs talk creators, sports, retail media and M&A at Possible

The M&A market is cooling off significantly, despite ongoing deals particularly in the sports sector.
fromMiami Herald
1 month ago

Circana taps another Kroger executive

In March, Kroger confirmed it laid off an unspecified number of workers at 84.51° so the company could "focus on the key priorities that power our go-to-market strategy."
Privacy professionals
#advertising-strategy
Media industry
fromThe Drum
1 month ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromThe Drum
1 month ago
Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Media industry
fromThe Drum
1 month ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromThe Drum
1 month ago
Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

more#advertising-strategy
Media industry
fromThe Drum
1 month ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.
#walmart
Media industry
fromAdweek
1 month ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.
Media industry
fromAdweek
1 month ago

Why Walmart Is Asking Brands To Increase Their Ad Spend by 25%

Walmart's advertising revenue growth is prompting increased demands from brands, fueling a backlash over the effectiveness of retail media.
more#walmart
Marketing tech
fromThe Drum
1 month ago

Why CRM 3.0 is coming - and what it means for commerce marketing

The merging of data, AI, and storytelling is transforming customer loyalty and experiences in marketing.
#marketing-strategy
Media industry
fromDigiday
3 months ago

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.
fromForbes
2 months ago
Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Media industry
fromDigiday
3 months ago

Marketers and agencies grapple with divisions over who controls retail media spend

Executive dysfunction hinders brand advertisers' management of retail media investments despite rapid growth in the segment.
fromForbes
2 months ago
Social media marketing

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

more#marketing-strategy
#advertising-technology
Marketing tech
fromAdweek
1 month ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
Marketing tech
fromAdweek
1 month ago

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.
Advertisers can easily buy video ads across multiple retail media networks.
more#advertising-technology
Marketing tech
fromForbes
2 months ago

Shopsense AI Scales Content And Commerce For Broadcasters

Shopsense AI transforms viewer engagement by making broadcast content shoppable, significantly enhancing advertising revenue opportunities.
#tariffs
Marketing tech
fromDigiday
2 months ago

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.
Marketing tech
fromDigiday
2 months ago

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

Joint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.
more#tariffs
#e-commerce
Marketing tech
fromThe Drum
2 months ago

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
E-Commerce
fromThe Drum
3 months ago

CPG food and drink brands must embrace total commerce

CPG brands must adapt to a rapidly changing retail landscape by enhancing online presence and consumer experience.
Marketing tech
fromThe Drum
2 months ago

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
E-Commerce
fromThe Drum
3 months ago

CPG food and drink brands must embrace total commerce

CPG brands must adapt to a rapidly changing retail landscape by enhancing online presence and consumer experience.
more#e-commerce
Marketing tech
fromAdweek
3 months ago

Is Retail Media in Violation of the Robinson-Patman Act?

There is a resurgence in the push for enforcement of the Robinson-Patman Act to help protect smaller retailers from unfair competitive practices.
Marketing tech
fromAdweek
3 months ago

Yes, Retailers Can Get Value From Audience Extension Ad Buys

Retail media revenues are crucial for retailers to price competitively and survive in the market.
Marketing tech
fromMarketing Dive
3 months ago

Target's digital ad unit delivers $2B in value for embattled retailer

Target's advertising revenue surged 24% to $649 million in 2024, with growth driven by its Roundel media business.
Marketing tech
fromAdweek
3 months ago

Digital Evolution and Omnichannel Success With Monster Energy

Category management is crucial in today's omnichannel landscape.
Search rankings are now as important as physical shelf placements.
Cross-channel coordination ensures sales success across platforms.
Data-driven decision making and agility are key for brand success.
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