Kevel has launched Kevel Console, an AI-driven self-service platform aimed at retailers, marketplaces, and publishers. The platform emphasizes scalability, control, and operational efficiency, allowing brands to refine their advertising strategies while managing campaigns effectively. As the retail media landscape evolves, with projections suggesting a significant shift toward offsite channels by 2027, Kevel Console offers advanced automation tools, such as AI Budget Management and AI-Powered Creative Builder, to help advertisers optimize their spending and personalize content based on data, ultimately aiming to improve campaign performance and results.
AI is redefining what's possible in retail media, said James Avery, CEO of Kevel. Kevel Console represents the future of retail media, combining the power of AI with operational efficiency.
Kevel Console combines powerful AI features with unmatched flexibility, enabling brands to transform go-to-market advertising strategies, streamline campaign management, and deliver measurable results across every touchpoint.
Industry projections estimate that 25% of retail media dollars will shift to offsite channels by 2027. With this shift, Kevel Console's AI-driven automation simplifies campaign management.
Tools like predictive decisioning enhance multi-channel audience targeting and ad personalization, ultimately helping advertisers achieve better performance at scale with control.
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