#campaign-management

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fromExchangewire
20 hours ago
Marketing tech

DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google's Search Partner Network - ExchangeWire.com

DoubleVerify has launched AI-powered pre-bid controls for Google's Search Partner Network, enhancing brand safety for advertisers.
#marketing-automation
fromShopify
5 months ago
Artificial intelligence

How to Use AI in Advertising: Benefits and Challenges (2024) - Shopify

AI is essential in modern advertising for streamlining campaign management and enhancing personalized customer experiences.
fromMarTech
1 week ago
Marketing tech

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

Salesforce's Summer 2025 releases enhance AI capabilities and personalization for marketing teams, improving efficiency and effectiveness in campaign management.
fromShopify
5 months ago
Artificial intelligence

How to Use AI in Advertising: Benefits and Challenges (2024) - Shopify

AI is essential in modern advertising for streamlining campaign management and enhancing personalized customer experiences.
fromMarTech
1 week ago
Marketing tech

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

Salesforce's Summer 2025 releases enhance AI capabilities and personalization for marketing teams, improving efficiency and effectiveness in campaign management.
more#marketing-automation
fromThe Verge
1 week ago
Fundraising

The Kickstarter you backed may soon ask for more money to cover Trump's tariffs

Kickstarter introduces a tool for creators to manage tariff-related costs post-campaign.
#digital-marketing
fromMarTech
3 weeks ago
Marketing tech

Validity acquires email optimizer Litmus | MarTech

Validity's acquisition of Litmus aims to create a unified platform for email campaign management.
fromSearch Engine Roundtable
3 months ago
Marketing

Google Ads Launches New Performance Max Features

Google Ads enhances Performance Max with new features for improved control and insights for advertisers.
fromVerticalResponse
1 month ago
Online marketing

Master Google Ads: A Guide to Effective Online Advertising

Google Ads increases customer attraction through targeted online advertising.
Effective campaigns require a dedicated account and clear advertising objectives.
Ongoing optimization is necessary for campaign success.
Leveraging advanced features enhances ad performance and targeting.
fromForbes
7 months ago
Marketing

Council Post: A/B Testing & Beyond: Understanding Campaign Optimization

Digital marketing success demands not only measurement but also actionable insights and strategic optimization.
fromClickUp
8 months ago
Deliverability

12 Effective Email Campaign Management Strategies | ClickUp

Email marketing remains a highly effective tool for engagement and conversions if done properly.
Strategic email campaign management focuses on targeted messaging and analysis for improved performance.
fromMarTech
4 months ago
Marketing

Google Ads tests video asset option | MarTech

Google Ads introduces a new video upload option in the Assets section, streamlining video content management for advertisers.
fromMarTech
3 weeks ago
Marketing tech

Validity acquires email optimizer Litmus | MarTech

Validity's acquisition of Litmus aims to create a unified platform for email campaign management.
fromSearch Engine Roundtable
3 months ago
Marketing

Google Ads Launches New Performance Max Features

Google Ads enhances Performance Max with new features for improved control and insights for advertisers.
fromVerticalResponse
1 month ago
Online marketing

Master Google Ads: A Guide to Effective Online Advertising

Google Ads increases customer attraction through targeted online advertising.
Effective campaigns require a dedicated account and clear advertising objectives.
Ongoing optimization is necessary for campaign success.
Leveraging advanced features enhances ad performance and targeting.
fromForbes
7 months ago
Marketing

Council Post: A/B Testing & Beyond: Understanding Campaign Optimization

Digital marketing success demands not only measurement but also actionable insights and strategic optimization.
fromClickUp
8 months ago
Deliverability

12 Effective Email Campaign Management Strategies | ClickUp

Email marketing remains a highly effective tool for engagement and conversions if done properly.
Strategic email campaign management focuses on targeted messaging and analysis for improved performance.
fromMarTech
4 months ago
Marketing

Google Ads tests video asset option | MarTech

Google Ads introduces a new video upload option in the Assets section, streamlining video content management for advertisers.
more#digital-marketing
fromPolygon
1 month ago
Board games

This one weird trick will fix the nightmare that is scheduling your D&D game

Scheduling conflicts significantly hinder tabletop role-playing campaigns; Kieron Gillen's suggested rules aim to mitigate this issue.
#marketing-strategy
fromClickUp
1 month ago
Marketing tech

13 Best AI Tools for Influencer Marketing in 2025 | ClickUp

Influencer partnerships vary in success; data-driven insights are crucial for effective campaigns.
fromClickUp
4 months ago
Marketing

Free Marketing Calendar Templates for Excel | ClickUp

Effective organization through marketing calendar templates can lead to improved revenue outcomes for marketing teams.
fromClickUp
1 month ago
Marketing tech

13 Best AI Tools for Influencer Marketing in 2025 | ClickUp

Influencer partnerships vary in success; data-driven insights are crucial for effective campaigns.
fromClickUp
4 months ago
Marketing

Free Marketing Calendar Templates for Excel | ClickUp

Effective organization through marketing calendar templates can lead to improved revenue outcomes for marketing teams.
more#marketing-strategy
Marketing tech
fromMarTech
2 months ago

Managing complex marketing campaigns | MarTech

Effective campaign management can significantly improve efficiency and impact.
Collaboration is key to achieving successful marketing campaigns.
Data-driven strategies optimize decision-making and outcomes in marketing.
Marketing tech
fromTech.co
2 months ago

Report: 27% of CMOs Avoid GenAI in Marketing Campaigns

CMOs face significant campaign performance challenges despite high budget investments.
Coordination issues with other teams hinder marketing execution effectiveness.
fromExchangewire
3 months ago
Marketing

Equativ Unveils Maestro by Equativ

Equativ's upgraded platform, now Maestro by Equativ, enhances programmatic campaign management for ad buyers via direct access and improved functionalities.
fromPodcaster News
3 months ago
Marketing

True Native Media Welcomes Tamala Edmonds And Jeff Stormer To The Team - Podcaster News

True Native Media has added Tamala Edmonds and Jeff Stormer to its team, enhancing its capacity in podcasting and digital marketing.
Marketing
fromRAIN News
5 months ago

Wondercraft and Frequency forge solutions for personalized ad campaigns

Wondercraft and Frequency's integration allows for scalable, personalized audio ad campaigns using AI tools that dramatically reduce time and costs.
US Elections
fromFortune
8 months ago

DeSantis strategist who pushed for disastrous Twitter campaign launch is now working with Musk to help elect Trump

DeSantis' campaign struggled from the outset due to technical issues and controversial strategies, foreshadowing his eventual failure in the Republican primary.
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