#campaign-management

#campaign-management

From brands to agencies, we know many advertisers look to a diverse network of providers across the industry to support their media buying needs on YouTube. This is why we're launching the YouTube Activation Partners program to bring together a collection of trusted third-party partners with expertise in buying strategies and campaign management to help advertisers get the best results out of their work with YouTube.

"We've worked hand-in-hand with our clients to reimagine the platform to make it simple to use," said Brett Sklar, Co-Founder at Amaze Media Labs which owns Audiencelift.com. "The result is a way faster, cleaner, and more intuitive Audiencelift.com designed to let creators focus on making great shows while we focused on growing their audiences."

Microsoft Advertising's new approach to policy enforcement allows ads to remain active even when individual assets are disapproved, enhancing flexibility for advertisers.

Allbee's dual roles raise concerns about potential conflicts of interest, as his outside consulting work connects with his position in Haney's office.