#campaign-management

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Labridge Digital Marketing
2 weeks ago
Marketing

Campaign Management: Strategies & Tools for Success in 2024

Campaign management is crucial for reaching business goals efficiently in the digital world, acting as a guide to navigate the online landscape and optimize resources. [ more ]
MarTech
1 month ago
Marketing

Google Search Ads 360 gains retail media capabilities | MarTech

Google offers offsite retail media capabilities in Search Ads 360 to boost sales through unique retailer audiences and AI.
Improved reporting in Search Ads 360 allows for measuring success at the brand, campaign, or SKU level, tying ad spend directly to sales. [ more ]
MarTech
2 months ago
Marketing

How to keep your marketing automation campaigns from ruining your week | MarTech

Marketing automation saves time and expands capabilities, yet errors can occur if not managed properly.
Ensure proper personalization, review data fields, establish fallbacks, and continuously monitor campaigns for potential issues. [ more ]
Shopify
2 months ago
Marketing

Manage a Marketing Campaign To Amplify, Engage, and Sell (2024)

Successful initiatives need attentiveness
Campaign management involves planning, implementing, and evaluating campaigns [ more ]
Product Hunt
3 months ago
Marketing

SocialTalk

Discover the best influencers
Manage and track campaigns in real time [ more ]
MarTech
3 months ago
Marketing

Integrate launches new media solution | MarTech

Integrate has launched a new media arm called Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation.
According to a survey by Pipeline360, around one third of B2B marketers are not leveraging all available channels, with over a third not considering content syndication or not knowing how it works. [ more ]
www.mediaite.com
1 month ago
Left-wing politics

Biden Campaign Manager Blatantly Contradicts Her Boss on Immigration: The President Doesn't Talk About Shutting Down the Border'

President Joe Biden's campaign manager contradicts him on the issue of shutting down the southern border.
Biden expressed support for emergency authority to shut down the border in certain situations. [ more ]
Intelligencer
2 months ago
US Elections

The Swiftboater Coming for Biden

Allen needed to mention Clinton multiple times during the debate to tie Robb to him.
Chris LaCivita, a key strategist, played a crucial role in directing Allen's debate strategy. [ more ]
Benzinga
2 months ago
Online marketing

The Rise Of Advertising Management Systems (RMS) In The Digital Era

RMS is an emerging concept that has the potential to transform advertising strategies
RMS provides a centralized platform to oversee all advertising channels and offers additional benefits and rewards for firms. [ more ]
The Drum
5 months ago
Marketing

How predictive budget allocation can help marketers save time and drive results in 2024

Marketers can benefit from AI-driven predictive budget allocation to manage campaigns across multiple channels.
Predictive budget allocation (PBA) can help marketers optimize budget allocation and improve campaign performance. [ more ]
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