#campaign-management
#campaign-management

1 month ago

Digital life

DoubleVerify's Report Reveals How AI Is Improving Workflow Efficiencies & Driving Business Outcomes - ExchangeWire.com

Marketing tech

DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google's Search Partner Network - ExchangeWire.com

1 month ago

Digital life

DoubleVerify's Report Reveals How AI Is Improving Workflow Efficiencies & Driving Business Outcomes - ExchangeWire.com

Marketing tech

DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google's Search Partner Network - ExchangeWire.com

more#digital-advertising

NYC politics

fromwww.amny.com

NYC Mayor's Race: Mamdani shakes up campaign staff in pivot from primary to general election | amNewYork

Zohran Mamdani is restructuring his campaign to broaden appeal as he transitions to the Democratic nominee for the general election.

#email-marketing

Marketing

Why it's time to reframe email from campaigns to conversations | MarTech

Email marketing should prioritize personalized engagement over generic campaigns to foster better customer relationships.

Marketing tech

Validity acquires email optimizer Litmus | MarTech

Validity's acquisition of Litmus aims to create a unified platform for email campaign management.

Marketing

Why it's time to reframe email from campaigns to conversations | MarTech

Marketing tech

Validity acquires email optimizer Litmus | MarTech

Google advertisers can now activate campaign changes via Gmail | MarTech

Gmail integration allows Google Ads recommendations to be enabled directly from inbox with one click.

fromPodcaster News

Audiencelift.com Launches A Completely Redesigned Platform - Podcaster News

"We've worked hand-in-hand with our clients to reimagine the platform to make it simple to use," said Brett Sklar, Co-Founder at Amaze Media Labs which owns Audiencelift.com. "The result is a way faster, cleaner, and more intuitive Audiencelift.com designed to let creators focus on making great shows while we focused on growing their audiences."

Digital life

US politics

fromQNS

Council Member Won, husband Eugene Noh denounce 'sexist' scrutiny after he joins Adams campaign - QNS

Scrutiny of Julie Won and Eugene Noh's relationship following Noh's appointment as campaign manager is denied as sexist by both of them.

E-Commerce

Google Ads Editor Version 2.10 Adds Over 20 New Features

Version 2.10 of Google Ads Editor introduces over 20 new features, enhancing control, targeting, and user experience in ad campaigns.

Public health

How to Plan Your PR Calendar for 2025 (+Templates) | ClickUp

A PR calendar is essential for organizing key dates and media opportunities to ensure consistent public relations efforts.

fromLifewire

AI Tools Are Everywhere, but This Is What Makes Them Work

Marketers need trained teams to utilize AI effectively and measure success.

Microsoft Ads gets new granular asset-level reviews | MarTech

Microsoft Advertising's new approach to policy enforcement allows ads to remain active even when individual assets are disapproved, enhancing flexibility for advertisers.

Marketing

Kevel Unveils Kevel Console: AI-Powered, Unified Self-Service Platform Transforming Retail Media Networks

Kevel Console is an AI-powered platform that enhances retail media campaign management, focusing on efficiency and scalability for advertisers.

fromThe Drum

The ANA's 72-hour AI challenge: How EY, Plante Moran & Spectrum Reach made TV history

AI-driven marketing can drastically reduce campaign launch time from weeks to mere days.

fromSocial Media Today

Meta Launches Opportunity Score to All Advertisers

Leveraging Meta Ads Manager recommendations can enhance advertising performance significantly.

#google-ads-api

Marketing tech

Google Ads API Version 20 Now Out

Media industry

Google Ads API Version 19.1 Now Out

Marketing tech

Google Ads API Version 20 Now Out

Media industry

Google Ads API Version 19.1 Now Out

more#google-ads-api

from48 hills

State Legislative staffers make money on outside political gigs-and it's a potential conflict - 48 hills

Allbee's dual roles raise concerns about potential conflicts of interest, as his outside consulting work connects with his position in Haney's office.

SF politics

#marketing

Marketing tech

How to Centralize Your Campaign Execution | ClickUp

Social media marketing

What is Marketing Campaign Management? (Examples & Templates)

Marketing tech

How to Centralize Your Campaign Execution | ClickUp

Social media marketing

What is Marketing Campaign Management? (Examples & Templates)

How to Execute AI Marketing Campaigns | ClickUp

AI revolutionizes marketing campaigns by automating tedious tasks, allowing teams to focus on execution and strategic creativity.

Clinch Launches LinkedIn Live Series: Coffee Break Tech Takes

Clinch launches 'Coffee Break Tech Takes' to enhance omnichannel advertising efficiency.

First episode focuses on smart scaling of campaigns through national inventory purchasing.

fromPodcaster News

Flightpath Selected By Impression.fm To Power Predictive Analytics Across Their Podcast Portfolio - Podcaster News

Collaborating with Flightpath, impressions.fm enhances its operational capabilities and revenue opportunities through data-driven insights.

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

Salesforce's Summer 2025 releases enhance AI capabilities and personalization for marketing teams, improving efficiency and effectiveness in campaign management.

Fundraising

fromThe Verge