#campaign-management

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fromSearch Engine Roundtable
1 day ago

Google Ads Editor Version 2.10 Adds Over 20 New Features

Campaign-level negative keywords in Performance Max enhance advertiser control, allowing proactive exclusion of irrelevant search terms, improving targeting and ad relevance.
E-Commerce
#public-relations
from48 hills
1 month ago
SF politics

State Legislative staffers make money on outside political gigs-and it's a potential conflict - 48 hills

from48 hills
1 month ago
SF politics

State Legislative staffers make money on outside political gigs-and it's a potential conflict - 48 hills

more#public-relations
#ai-in-marketing
fromMarTech
2 months ago
Marketing tech

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

fromMarTech
2 months ago
Marketing tech

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

more#ai-in-marketing
#digital-marketing
fromExchangewire
2 weeks ago
Marketing tech

Kevel Unveils Kevel Console: AI-Powered, Unified Self-Service Platform Transforming Retail Media Networks

fromExchangewire
2 weeks ago
Marketing tech

Kevel Unveils Kevel Console: AI-Powered, Unified Self-Service Platform Transforming Retail Media Networks

more#digital-marketing
Marketing tech
fromThe Drum
4 weeks ago

The ANA's 72-hour AI challenge: How EY, Plante Moran & Spectrum Reach made TV history

AI-driven marketing can drastically reduce campaign launch time from weeks to mere days.
#marketing
Marketing tech
fromMarTech
4 months ago

Managing complex marketing campaigns | MarTech

Effective campaign management can significantly improve efficiency and impact.
Collaboration is key to achieving successful marketing campaigns.
Data-driven strategies optimize decision-making and outcomes in marketing.
Marketing tech
fromMarTech
4 months ago

Managing complex marketing campaigns | MarTech

Effective campaign management can significantly improve efficiency and impact.
Collaboration is key to achieving successful marketing campaigns.
Data-driven strategies optimize decision-making and outcomes in marketing.
more#marketing
#artificial-intelligence
Marketing tech
fromExchangewire
4 months ago

Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies

Displayce integrates generative AI into DOOH advertising, revolutionizing personalized campaign recommendations.
Marketing tech
fromExchangewire
4 months ago

Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies

Displayce integrates generative AI into DOOH advertising, revolutionizing personalized campaign recommendations.
more#artificial-intelligence
#ai-technology
fromExchangewire
2 months ago
Marketing tech

DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google's Search Partner Network - ExchangeWire.com

fromExchangewire
2 months ago
Marketing tech

DoubleVerify Launches Pre-Screen Safety & Suitability Solution for Google's Search Partner Network - ExchangeWire.com

more#ai-technology
#podcasting
fromPodcaster News
1 month ago
Marketing tech

Flightpath Selected By Impression.fm To Power Predictive Analytics Across Their Podcast Portfolio - Podcaster News

fromPodcaster News
1 month ago
Marketing tech

Flightpath Selected By Impression.fm To Power Predictive Analytics Across Their Podcast Portfolio - Podcaster News

more#podcasting
fromThe Verge
2 months ago

The Kickstarter you backed may soon ask for more money to cover Trump's tariffs

Kickstarter's new "Tariff Manager" tool lets creators charge additional fees post-campaign to manage costs linked to Trump's tariffs, aiming to ease financial burdens.
Fundraising
fromPolygon
3 months ago

This one weird trick will fix the nightmare that is scheduling your D&D game

Gillen emphasizes that most campaigns fail due to scheduling conflicts and suggests a strict approach to ensure consistency in play, thereby increasing chances of campaign success.
Board games
#marketing-strategy
Marketing tech
fromClickUp
4 months ago

10 Free Content Marketing Strategy Templates | ClickUp

A content marketing strategy template streamlines the content marketing process, making it easier to manage campaigns and collaborate effectively.
Marketing tech
fromClickUp
4 months ago

10 Free Content Marketing Strategy Templates | ClickUp

A content marketing strategy template streamlines the content marketing process, making it easier to manage campaigns and collaborate effectively.
more#marketing-strategy
Marketing tech
fromDigiday
3 months ago

Media agencies are finding new uses for AI while AI-generated creative still lags

Media agencies are increasingly using AI for automation, but creative content generation still lacks quality.
US news
fromwww.nytimes.com
4 months ago

The Democratic Party Reconsiders a Huge, Vulnerable Database of Voter Information

The Democratic Party faced critical database issues last summer that could have jeopardized their election efforts, prompting urgent intervention.
Marketing tech
fromTech.co
4 months ago

Report: 27% of CMOs Avoid GenAI in Marketing Campaigns

CMOs face significant campaign performance challenges despite high budget investments.
Coordination issues with other teams hinder marketing execution effectiveness.
Marketing
fromRAIN News
7 months ago

Wondercraft and Frequency forge solutions for personalized ad campaigns

Wondercraft and Frequency's integration allows for scalable, personalized audio ad campaigns using AI tools that dramatically reduce time and costs.
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