Microsoft Advertising has introduced a new method for enforcing ad policy compliance by individually reviewing ad components such as headlines, descriptions, and images, rather than rejecting entire advertisements. This change allows ads to remain active provided a sufficient number of assets are approved, reducing performance disruptions during compliance reviews. Advertisers benefit from minimized downtime, making campaign management more efficient and less risky. However, the ability for asset-level appeals and disapproval notifications is still pending development.
Microsoft Advertising's new approach to policy enforcement allows ads to remain active even when individual assets are disapproved, enhancing flexibility for advertisers.
Rather than disapproving entire ads, Microsoft now reviews individual components for compliance and allows ads to stay live if enough assets are approved.
#microsoft-advertising #ad-policy-compliance #digital-marketing #ppc-advertising #campaign-management
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