#digital-marketing

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What is digital marketing?

Digital marketing utilizes online channels and strategies to effectively reach and engage target audiences.

Gen Alpha Never Left The Metaverse, Marketers Did

Marketers are neglecting the growing digital metaverse where Gen Alpha actively engages, missing significant opportunities.
#bing

Daily Search Forum Recap: January 3, 2025

Google suggests that a blog may not be essential in 2025, challenging traditional content marketing norms.
Country codes in URLs do not help SEO, necessitating new optimization approaches.

Microsoft Bing Ads With See More Links (Sitelinks)

Microsoft is enhancing Bing search ads with clickable sitelinks for more user engagement.

Daily Search Forum Recap: January 15, 2025

Google is algorithmically generating third-party reviews in Europe.
Bing is testing new engagement features for search ads.
Google is optimizing desktop sitelinks for better user navigation.
Infinite scroll is being tested for the video tab in Google Search.

Daily Search Forum Recap: January 3, 2025

Google suggests that a blog may not be essential in 2025, challenging traditional content marketing norms.
Country codes in URLs do not help SEO, necessitating new optimization approaches.

Microsoft Bing Ads With See More Links (Sitelinks)

Microsoft is enhancing Bing search ads with clickable sitelinks for more user engagement.

Daily Search Forum Recap: January 15, 2025

Google is algorithmically generating third-party reviews in Europe.
Bing is testing new engagement features for search ads.
Google is optimizing desktop sitelinks for better user navigation.
Infinite scroll is being tested for the video tab in Google Search.
morebing
#e-commerce

Amazon offers ad tech to retailers in retail media land grab

Amazon's Retail Ad Service enables retailers to manage their own ad campaigns using Amazon's technology.
This service may disrupt third-party ad tech vendors in the retail media space.
The solution simplifies the complexities of online advertising for retailers.

Council Post: How To Expand An E-Commerce Business From One Market To Another

To successfully expand e-commerce globally, tailor shopping experiences to local markets through strategic website localization and regional adaptations.

How To Leverage Pinterest SEO To Grow Your Following (2024) - Shopify

Pinterest SEO enhances visibility and engagement on the platform, driving organic traffic to e-commerce stores.
Optimizing content with relevant keywords and engaging visuals is crucial for success on Pinterest.

What will be the top 3 digital marketing trends of 2023?

Marketers are shifting focus from customer acquisition to retention due to rising costs.
Personalization in marketing will play a critical role in re-engaging existing customers in 2023.
Seamless omni-channel experiences are essential for satisfying the modern consumer's journey.

Amazon offers ad tech to retailers in retail media land grab

Amazon's Retail Ad Service enables retailers to manage their own ad campaigns using Amazon's technology.
This service may disrupt third-party ad tech vendors in the retail media space.
The solution simplifies the complexities of online advertising for retailers.

Council Post: How To Expand An E-Commerce Business From One Market To Another

To successfully expand e-commerce globally, tailor shopping experiences to local markets through strategic website localization and regional adaptations.

How To Leverage Pinterest SEO To Grow Your Following (2024) - Shopify

Pinterest SEO enhances visibility and engagement on the platform, driving organic traffic to e-commerce stores.
Optimizing content with relevant keywords and engaging visuals is crucial for success on Pinterest.

What will be the top 3 digital marketing trends of 2023?

Marketers are shifting focus from customer acquisition to retention due to rising costs.
Personalization in marketing will play a critical role in re-engaging existing customers in 2023.
Seamless omni-channel experiences are essential for satisfying the modern consumer's journey.
moree-commerce
#seo

Council Post: How AI Is Transforming The Future Of SEO

AI is crucial for innovating SEO strategies, shifting focus from keywords to understanding user intents.

Council Post: GPT-Driven Search Is Shaping The Future Of SEO For Businesses

AI-driven search engines are transforming digital marketing by prioritizing user intent and context over traditional keyword-centric approaches.

Move Beyond Google Traffic as Zero-Click Becomes 2025 Norm

Zero-click search results are now a reality due to the rise of AI Overviews, forcing marketers to adapt their strategies.

CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard's Raja Rajamannar & Dotdash Meredith's OpenAI ad assist

Brands must adopt new SEO strategies tailored to AI agents, focusing on becoming the answers these agents deliver to consumers.

How can AI be used to supercharge SEO?

Generative AI is transforming SEO by providing data-driven, actionable insights that enhance efficiency and effectiveness in digital marketing strategies.

Jump-start your digital marketing during January's slow period

January is an ideal time for businesses to enhance digital marketing strategies, including website audits and SEO enhancements.

Council Post: How AI Is Transforming The Future Of SEO

AI is crucial for innovating SEO strategies, shifting focus from keywords to understanding user intents.

Council Post: GPT-Driven Search Is Shaping The Future Of SEO For Businesses

AI-driven search engines are transforming digital marketing by prioritizing user intent and context over traditional keyword-centric approaches.

Move Beyond Google Traffic as Zero-Click Becomes 2025 Norm

Zero-click search results are now a reality due to the rise of AI Overviews, forcing marketers to adapt their strategies.

CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard's Raja Rajamannar & Dotdash Meredith's OpenAI ad assist

Brands must adopt new SEO strategies tailored to AI agents, focusing on becoming the answers these agents deliver to consumers.

How can AI be used to supercharge SEO?

Generative AI is transforming SEO by providing data-driven, actionable insights that enhance efficiency and effectiveness in digital marketing strategies.

Jump-start your digital marketing during January's slow period

January is an ideal time for businesses to enhance digital marketing strategies, including website audits and SEO enhancements.
moreseo
#social-media

10 businesses that have seen incredible success thanks to TikTok

TikTok has transformed shopping habits, enabling businesses to reach and engage audiences effectively.

Small Business Owners Worry About TikTok Ban | Entrepreneur

TikTok's potential ban threatens small businesses that rely on the platform for marketing and connecting with customers.

Instagram, powered by Reels, ascends the paid social media throne

Instagram's US ad revenues will surpass Facebook's by 2025, fueled by diversified ad strategies, particularly with Reels contributing significantly to growth.

Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect? | MarTech

Meta's shift to a community notes model signifies a growing divide in content moderation strategies, impacting the dynamics of free speech and trust.

X CEO signals ad boycott is over. External data paints a different picture.

Yaccarino claims 90% of advertisers who boycotted X are back, but evidence suggests many top spenders are still absent.

The rise of the AI influencer

AI influencers like Aitana Lopez are reshaping social media by blending virtual personas with brand engagement, challenging perceptions of authenticity.
Aitana’s success raises questions regarding the role and acceptance of artificial influencers in a world valuing realness.

10 businesses that have seen incredible success thanks to TikTok

TikTok has transformed shopping habits, enabling businesses to reach and engage audiences effectively.

Small Business Owners Worry About TikTok Ban | Entrepreneur

TikTok's potential ban threatens small businesses that rely on the platform for marketing and connecting with customers.

Instagram, powered by Reels, ascends the paid social media throne

Instagram's US ad revenues will surpass Facebook's by 2025, fueled by diversified ad strategies, particularly with Reels contributing significantly to growth.

Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect? | MarTech

Meta's shift to a community notes model signifies a growing divide in content moderation strategies, impacting the dynamics of free speech and trust.

X CEO signals ad boycott is over. External data paints a different picture.

Yaccarino claims 90% of advertisers who boycotted X are back, but evidence suggests many top spenders are still absent.

The rise of the AI influencer

AI influencers like Aitana Lopez are reshaping social media by blending virtual personas with brand engagement, challenging perceptions of authenticity.
Aitana’s success raises questions regarding the role and acceptance of artificial influencers in a world valuing realness.
moresocial-media
#lead-generation

The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)

Free tool marketing with mini software tools is replacing traditional e-books and trials in tech marketing.

Techifox Planning to Launch LLA Program to Help Law Firms Grow

Techifox's LLA Program offers law firms a unique opportunity to grow and enhance their marketing efforts with proven strategies, ensuring a competitive advantage.

Google Ads Leads From Messages Conversion Goals

New 'leads from messages' conversion goal in Google Ads aims to optimize campaign performance using data from various campaigns.

The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)

Free tool marketing with mini software tools is replacing traditional e-books and trials in tech marketing.

Techifox Planning to Launch LLA Program to Help Law Firms Grow

Techifox's LLA Program offers law firms a unique opportunity to grow and enhance their marketing efforts with proven strategies, ensuring a competitive advantage.

Google Ads Leads From Messages Conversion Goals

New 'leads from messages' conversion goal in Google Ads aims to optimize campaign performance using data from various campaigns.
morelead-generation
#consumer-behavior

Marketing Industry Trends You Must Look Out For In 2025

Marketing industry trends are crucial for businesses to remain competitive and meet consumer demands.

CMOs focus less on gathering data for a cookieless future

Marketers are moving from data-gathering to improving the use of existing data amid the decline of third-party cookies.

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

Viv experienced a 400% traffic increase thanks to AI-driven search recommendations for non-toxic period care products amidst rising consumer concerns.

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

Viv's traffic surged 400% in July due to AI-generated search recommendations for non-toxic period care, resulting in a 436% increase in sales.

Marketing Industry Trends You Must Look Out For In 2025

Marketing industry trends are crucial for businesses to remain competitive and meet consumer demands.

CMOs focus less on gathering data for a cookieless future

Marketers are moving from data-gathering to improving the use of existing data amid the decline of third-party cookies.

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

Viv experienced a 400% traffic increase thanks to AI-driven search recommendations for non-toxic period care products amidst rising consumer concerns.

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

Viv's traffic surged 400% in July due to AI-generated search recommendations for non-toxic period care, resulting in a 436% increase in sales.
moreconsumer-behavior
#advertising

The Ultimate Guide for TikTok Advertising in 2025

TikTok ads can enhance your advertising strategy if they match your product's visual appeal and fit your social media strategy.

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.

Amazon aims to expand advertising business by letting retailers use its ad tools on their stores

Amazon Retail Ad Service allows other retailers to utilize its ad technology for contextual advertising.
Amazon's ad revenue has significantly grown, contributing heavily to the company's financial success.

Advertisers Worry Facebook May Become X

Meta's relaxed content moderation may attract some users but risks alienating key advertisers concerned about brand safety.

Choice Hotels' Latest Ad Campaign

Choice Hotels International sees significant marketing success from comedian Keegan-Michael Key as their spokesperson, impacting bookings positively.

How Meta Generated $32 Billion in Ad Revenue Last Quarter | Entrepreneur

Meta's advertising strategy focuses on data-driven hyper-personalization for maximum ROI.

The Ultimate Guide for TikTok Advertising in 2025

TikTok ads can enhance your advertising strategy if they match your product's visual appeal and fit your social media strategy.

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.

Amazon aims to expand advertising business by letting retailers use its ad tools on their stores

Amazon Retail Ad Service allows other retailers to utilize its ad technology for contextual advertising.
Amazon's ad revenue has significantly grown, contributing heavily to the company's financial success.

Advertisers Worry Facebook May Become X

Meta's relaxed content moderation may attract some users but risks alienating key advertisers concerned about brand safety.

Choice Hotels' Latest Ad Campaign

Choice Hotels International sees significant marketing success from comedian Keegan-Michael Key as their spokesperson, impacting bookings positively.

How Meta Generated $32 Billion in Ad Revenue Last Quarter | Entrepreneur

Meta's advertising strategy focuses on data-driven hyper-personalization for maximum ROI.
moreadvertising

13 High-Income Skills All Freelancers Need In 2025

Freelancers need more than expertise; business skills like digital marketing and personal branding are essential for success.

Council Post: 6 Lessons AI Entrepreneurs Can Take From Today's Startups

Successful AI solutions stem from addressing genuine market needs rather than solely focusing on technology.
Effective MVPs should focus on specific problems to meet market demands and ensure sustainable growth.
#google-ads

Google Ads rolls out Brand Report for enhanced advertiser insights | MarTech

Google Ads' Brand Report transforms brand advertising by consolidating campaign performance metrics into a single, user-friendly dashboard.

Google Ads Performance Max Pause/Enable/Remove Conversion Actions On Asset Group Level

Google Ads is testing a new feature for advertisers to manage conversion assets on the asset group level for Performance Max campaigns.

Google Ads Adds Additional Promo Code Options

Google Ads now supports barcode and QR code promotions in addition to traditional promo codes.

Google Ads rolls out Brand Report for enhanced advertiser insights | MarTech

Google Ads' Brand Report transforms brand advertising by consolidating campaign performance metrics into a single, user-friendly dashboard.

Google Ads Performance Max Pause/Enable/Remove Conversion Actions On Asset Group Level

Google Ads is testing a new feature for advertisers to manage conversion assets on the asset group level for Performance Max campaigns.

Google Ads Adds Additional Promo Code Options

Google Ads now supports barcode and QR code promotions in addition to traditional promo codes.
moregoogle-ads
#content-creation

TikTok On The Brink: The Economic And Cultural Cost Of A US Ban

TikTok ban would have far-reaching implications for small businesses, creators, and digital marketing dynamics in the U.S.

Top 10 AI Tools That Will Transform Your Content Creation in 2025

AI tools are essential for effective content creation and staying ahead in the digital landscape.
2025 will see significant advancements in AI-driven content creation tools.

28 AI Marketing Tools to Save Time and Boost Performance

AI is revolutionizing digital marketing by automating tasks and enhancing creativity.

7 AI Tools Every Creator and Marketer Needs to Try

AI tools can significantly enhance productivity for busy professionals by streamlining various tasks and processes.

Crossposting 101: What it is + How to Expand Your Reach While Saving Time

Crossposting allows brands and creators to efficiently share content across multiple platforms without creating unique content for each channel.

7 Blogging Websites For New And Experienced Writers

Choosing the right blogging platform is essential for success and depends on personal goals and experience.

TikTok On The Brink: The Economic And Cultural Cost Of A US Ban

TikTok ban would have far-reaching implications for small businesses, creators, and digital marketing dynamics in the U.S.

Top 10 AI Tools That Will Transform Your Content Creation in 2025

AI tools are essential for effective content creation and staying ahead in the digital landscape.
2025 will see significant advancements in AI-driven content creation tools.

28 AI Marketing Tools to Save Time and Boost Performance

AI is revolutionizing digital marketing by automating tasks and enhancing creativity.

7 AI Tools Every Creator and Marketer Needs to Try

AI tools can significantly enhance productivity for busy professionals by streamlining various tasks and processes.

Crossposting 101: What it is + How to Expand Your Reach While Saving Time

Crossposting allows brands and creators to efficiently share content across multiple platforms without creating unique content for each channel.

7 Blogging Websites For New And Experienced Writers

Choosing the right blogging platform is essential for success and depends on personal goals and experience.
morecontent-creation
#generative-ai

The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025

Generative AI is transforming marketing with significant efficiency benefits, yet caution is needed to avoid over-reliance on automation.

Using Artificial Intelligence for Speech Writing? Here's How to Overcome AI's Biggest Defect

Generative AI cannot achieve authenticity in communication, as it lacks access to lived experiences.

As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations

Influencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.

The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025

Generative AI is transforming marketing with significant efficiency benefits, yet caution is needed to avoid over-reliance on automation.

Using Artificial Intelligence for Speech Writing? Here's How to Overcome AI's Biggest Defect

Generative AI cannot achieve authenticity in communication, as it lacks access to lived experiences.

As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations

Influencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.
moregenerative-ai

Adobe's new bulk AI image tool can edit thousands of images in seconds

Firefly transforms image editing by enabling complex modifications to existing visuals, aimed at enhancing efficiency in advertising campaigns.

How To Prioritize Accessibility In Your 2025 Digital Marketing Strategy

Marketers in 2025 must prioritize digital accessibility to include customers with disabilities, navigating compliance and leveraging technology effectively.

How To Create (And Grow) A Business Facebook Page In 5 Steps

Facebook business pages enhance online presence and offer advanced tools for audience engagement and business growth.
#remote-work

Essential Skills Needed To Make Money Online In 2025

The online economy in 2025 offers many opportunities but requires essential skills and adaptability to succeed in a competitive market.

Profitable Businesses You Can Build From Home

Remote work offers entrepreneurs flexibility, low overhead costs, and the ability to maintain a better work-life balance.

Essential Skills Needed To Make Money Online In 2025

The online economy in 2025 offers many opportunities but requires essential skills and adaptability to succeed in a competitive market.

Profitable Businesses You Can Build From Home

Remote work offers entrepreneurs flexibility, low overhead costs, and the ability to maintain a better work-life balance.
moreremote-work

Top Strategies for Successful Email Marketing in 2025

Email marketing is crucial for business growth in 2025, focusing on campaign diversity, list building, and performance tracking for significant outcomes.
#audience-engagement

In 2025, Content Is Still King. Here are 5 Ways to Elevate Yours

Data-driven storytelling is essential for creating impactful content that resonates with audiences.
Repurposing and personalizing content across various platforms is key to maintaining engagement and staying relevant.

How to Build a Viral Content Plan for Your Wellness Business

Identify your audience to tailor content effectively and enhance engagement in your wellness business.

In 2025, Content Is Still King. Here are 5 Ways to Elevate Yours

Data-driven storytelling is essential for creating impactful content that resonates with audiences.
Repurposing and personalizing content across various platforms is key to maintaining engagement and staying relevant.

How to Build a Viral Content Plan for Your Wellness Business

Identify your audience to tailor content effectively and enhance engagement in your wellness business.
moreaudience-engagement

Scams, security & synthetic stars: How brands & agencies can lead in world of AI deception

Marketers must prioritize consumer trust amid the allure of new AI and tech innovations showcased at CES 2025.

Importance of SMM in Digital Marketing

Digital Eyes focuses on tailored strategies for enhancing online presence and achieving measurable results for businesses.
#business-growth

10 Ecommerce Courses to Help Grow Your Business (2024) - Shopify

Online ecommerce courses provide essential knowledge and skills for launching and growing an online business efficiently.

I make $30k a month with my business and am getting overwhelmed with how much I have to work - how can I find purpose?

Earning $30,000/month is sufficient for this Redditor, but working on the business instead of in the business can result in higher earnings.

10 Ecommerce Courses to Help Grow Your Business (2024) - Shopify

Online ecommerce courses provide essential knowledge and skills for launching and growing an online business efficiently.

I make $30k a month with my business and am getting overwhelmed with how much I have to work - how can I find purpose?

Earning $30,000/month is sufficient for this Redditor, but working on the business instead of in the business can result in higher earnings.
morebusiness-growth

In 2025, These SaaS Landing Pages Are My Go-To for Inspiration

Effective SaaS landing pages must clearly communicate value through headlines, features, social proof, and minimal navigation to convert visitors into customers.

Adform Appoints Jens Bargmann in new VP of Retail Media Role

Adform appoints Jens Bargmann as VP of Retail Media, positioning itself as a leader in a rapidly growing sector.
#entrepreneurship

How Tech Will Fuel Gen Z And Millennial Business Success In 2025

Millennials and Gen Z are revolutionizing entrepreneurship by leveraging technology and social media to enhance growth strategies and customer engagement.

5 Free Courses To Help You Start A Business In 2025

Many are considering entrepreneurship in 2025, but many hesitate due to uncertainty about getting started. Free courses can bridge this gap.

39-year-old makes about $18,000 a month in passive income without a college degree: Here's 'the best business decision I ever made'

Using a fake assistant can help manage workload and set professional boundaries, leading to business growth.

How Tech Will Fuel Gen Z And Millennial Business Success In 2025

Millennials and Gen Z are revolutionizing entrepreneurship by leveraging technology and social media to enhance growth strategies and customer engagement.

5 Free Courses To Help You Start A Business In 2025

Many are considering entrepreneurship in 2025, but many hesitate due to uncertainty about getting started. Free courses can bridge this gap.

39-year-old makes about $18,000 a month in passive income without a college degree: Here's 'the best business decision I ever made'

Using a fake assistant can help manage workload and set professional boundaries, leading to business growth.
moreentrepreneurship
#branding

30 Best Marketing Agencies in Los Angeles in 2025 | ClickUp

Los Angeles boasts over 30,000 marketing agencies, making it a pivotal hub for innovative branding strategies.

Consumers want brands to participate in social media trends

Brands must engage with meme culture but avoid forced or corporate voice when interacting on social media.

30 Best Marketing Agencies in Los Angeles in 2025 | ClickUp

Los Angeles boasts over 30,000 marketing agencies, making it a pivotal hub for innovative branding strategies.

Consumers want brands to participate in social media trends

Brands must engage with meme culture but avoid forced or corporate voice when interacting on social media.
morebranding
#small-business

Can Digital Tools Transform Your Small Business And Cut Operational Costs?

Utilizing digital tools is essential for small business growth and reaching a global audience.

Digital Marketing

Nummero is a dynamic digital marketing agency in Bangalore focused on empowering small and medium-sized businesses worldwide.

This Is the Secret Marketing Tool Your Small Business Needs to Compete With the Big Brands | Entrepreneur

Affiliate marketing helps smaller brands compete effectively with larger retailers while managing costs and risks.
Cashback rewards programs serve as a powerful tool for smaller retailers to attract value-conscious consumers.

Can Digital Tools Transform Your Small Business And Cut Operational Costs?

Utilizing digital tools is essential for small business growth and reaching a global audience.

Digital Marketing

Nummero is a dynamic digital marketing agency in Bangalore focused on empowering small and medium-sized businesses worldwide.

This Is the Secret Marketing Tool Your Small Business Needs to Compete With the Big Brands | Entrepreneur

Affiliate marketing helps smaller brands compete effectively with larger retailers while managing costs and risks.
Cashback rewards programs serve as a powerful tool for smaller retailers to attract value-conscious consumers.
moresmall-business

What won't happen in 2025

Most industry predictions for media and advertising won't happen as promised.
Retailers selling ad space exemplifies a persistent but ineffective trend in advertising.
Tokenism in diversity efforts continues to plague agencies, despite flashy initiatives.
Ad budgets will continue to be reallocated last minute, defying planned expenditures.

YouTuber Legal Eagle is suing over PayPal's Honey extension

Devin Stone is suing PayPal over Honey's alleged manipulation of affiliate links, violating California's laws and undermining creators' income.

YY Group Boosts Digital Power with MediaPlus Acquisition: $20M Revenue Growth In Sight - YY Group Holding (NASDAQ:YYGH)

YY Group is acquiring MediaPlus to enhance digital capabilities and operational efficiency, aiming for $20 million in additional revenue over three years.

Stay ahead: AI marketing, 2025 SEO trends, and CRM data backups | 3 Things Newsletter - December, 2024

AI is significantly transforming digital marketing strategies, requiring executives to adapt to evolving trends.

10 Reasons To Start A Blog To Promote Your eLearning Course In 2025

Starting a blog boosts visibility for eLearning courses and helps in shaping a personal brand in the education sector.

Is launching small seo tools website is good idea?

Checkbytools is a comprehensive SEO tool platform that caters to both beginners and experts with an easy-to-use interface.

Why the TikTok ban could collapse the creator economy

The TikTok ban poses a significant threat to American small businesses and the economy, risking millions of livelihoods and disrupting entire industries.
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