fromExchangewire
2 days agoMM Creative Agency Optimises its Clients' Consent Management in the Netherlands with Axeptio - ExchangeWire.com
To address its clients' privacy challenges without adding friction to their digital journeys, the agency recently upgraded its consent management strategy. In a demanding regulatory environment marked by increased scrutiny from the Dutch Data Protection Authority (Autoriteit Persoonsgegevens - AP), which has recently stepped up inspections of cookie banners, and with data playing an increasingly critical role in marketing performance, the agency was looking for a solution capable of reconciling compliance, user experience, and marketing efficiency.
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