#digital-marketing

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#engagement
Hubspot
1 month ago
Marketing

Native Advertising Strategy: How and When to Use It

Native advertising mimics organic content, focusing on storytelling and engagement rather than interruption with traditional ads. [ more ]
Fingerlakes1.com
1 month ago
Artificial intelligence

Sustainable Influencer Marketing: How AI Influencers are Shaping Green Branding | Fingerlakes1.com

AI influencers offer engagement, cost-effectiveness, and scalability for sustainable branding in digital marketing. [ more ]
Social Media Explorer
1 month ago
Deliverability

Mastering Email Marketing: Strategies for Compelling Campaigns, Personalized Content, & Effective Calls to Action - Social Media Explorer

Email marketing is a powerful tool with targeted messaging for engagement and promotion in digital marketing. [ more ]
Hubspot
1 month ago
Marketing

Native Advertising Strategy: How and When to Use It

Native advertising mimics organic content, focusing on storytelling and engagement rather than interruption with traditional ads. [ more ]
Fingerlakes1.com
1 month ago
Artificial intelligence

Sustainable Influencer Marketing: How AI Influencers are Shaping Green Branding | Fingerlakes1.com

AI influencers offer engagement, cost-effectiveness, and scalability for sustainable branding in digital marketing. [ more ]
Social Media Explorer
1 month ago
Deliverability

Mastering Email Marketing: Strategies for Compelling Campaigns, Personalized Content, & Effective Calls to Action - Social Media Explorer

Email marketing is a powerful tool with targeted messaging for engagement and promotion in digital marketing. [ more ]
moreengagement
Hollywood Life
1 month ago
Marketing

Larrin Marrisett: Leveraging Massive Potential Tax Benefits in Website Flipping Ventures

Larrin Marrisett demonstrates the power of strategic marketing and diversifying income streams for success. [ more ]
#local-seo
London Business News | Londonlovesbusiness.com
1 month ago
Marketing

Maximising ROI with local SEO: A guide for business executives - London Business News | Londonlovesbusiness.com

Establishing a strong online presence is crucial, especially for brick-and-mortar businesses. Local SEO focuses on specific geographical areas to attract potential customers effectively. [ more ]
www.portlandtribune.com
1 month ago
Medicine

Getting Kids Engaged in Building Safety

Digital marketing strategies for small businesses. [ more ]
Upscale Living Mag
2 months ago
Web design

Yassin Aberra: 5 Essential SEO Tips for Dentists

Optimizing for local SEO crucial for dental practices to attract more patients. [ more ]
London Business News | Londonlovesbusiness.com
1 month ago
Marketing

Maximising ROI with local SEO: A guide for business executives - London Business News | Londonlovesbusiness.com

Establishing a strong online presence is crucial, especially for brick-and-mortar businesses. Local SEO focuses on specific geographical areas to attract potential customers effectively. [ more ]
www.portlandtribune.com
1 month ago
Medicine

Getting Kids Engaged in Building Safety

Digital marketing strategies for small businesses. [ more ]
Upscale Living Mag
2 months ago
Web design

Yassin Aberra: 5 Essential SEO Tips for Dentists

Optimizing for local SEO crucial for dental practices to attract more patients. [ more ]
morelocal-seo
Labridge Digital Marketing
1 month ago
Growth hacking

Conversion Funnel Analysis: Optimize Your Marketing

Conversion funnel analysis is crucial for optimizing digital marketing strategies and improving ROI. [ more ]
Entrepreneur
1 month ago
Marketing

Build Customer Loyalty and Trust With This Unique Marketing Strategy | Entrepreneur

Founder-led marketing leverages personal branding to establish strong customer relationships based on authenticity and personal engagement. [ more ]
#tiktok
The Drum
1 month ago
Marketing

How DBS Bank filled 'knowledge deficit' in personal finance with TableTok

DBS Bank's TableTok aimed to address financial illiteracy among Singaporean youths through TikTok. [ more ]
Mashable SEA | Latest Entertainment & Trending
1 month ago
Marketing

TikTok just announced a bunch of new AI tools for advertising

TikTok launches AI-powered creative suite for brands to create ads efficiently. [ more ]
TechCrunch
1 month ago
Marketing

TikTok turns to generative AI to boost its ads business | TechCrunch

TikTok launches AI suite 'Symphony' for marketers to enhance ads. [ more ]
WFTV
2 months ago
Marketing

Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too

TikTok users spend 54 minutes daily; potential shift to other platforms if TikTok disappears. [ more ]
The Drum
1 month ago
Marketing

How DBS Bank filled 'knowledge deficit' in personal finance with TableTok

DBS Bank's TableTok aimed to address financial illiteracy among Singaporean youths through TikTok. [ more ]
Mashable SEA | Latest Entertainment & Trending
1 month ago
Marketing

TikTok just announced a bunch of new AI tools for advertising

TikTok launches AI-powered creative suite for brands to create ads efficiently. [ more ]
TechCrunch
1 month ago
Marketing

TikTok turns to generative AI to boost its ads business | TechCrunch

TikTok launches AI suite 'Symphony' for marketers to enhance ads. [ more ]
WFTV
2 months ago
Marketing

Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too

TikTok users spend 54 minutes daily; potential shift to other platforms if TikTok disappears. [ more ]
moretiktok
#seo
Labridge Digital Marketing
1 month ago
Online Community Development

Search Engine Optimization for Reputation for Your Online Image

SEO for reputation is crucial in shaping online image, ensuring what people see aligns with desired perception. [ more ]
London Business News | Londonlovesbusiness.com
1 month ago
Marketing

SaaS Evolution Today: Key Insights for Digital Marketing

SaaS evolution through digital marketing strategies. [ more ]
TechRepublic
1 month ago
Marketing

5 Best Digital Marketing Courses That Are Worth Taking in 2024

Digital marketing is essential for brand awareness and sales funneling. [ more ]
Forbes
1 month ago
Web design

Council Post: SEO Strategy: A Guide To SEO Success In 2024

SEO is crucial for businesses of all sizes to be visible to the right audience and stay competitive in the digital market. [ more ]
Fingerlakes1.com
1 month ago
Artificial intelligence

How AI is Transforming Backlink Strategies in SEO Today | Fingerlakes1.com

AI is transforming backlink strategies in SEO amid the limitations of traditional methods. [ more ]
London Business News | Londonlovesbusiness.com
1 month ago
Web design

Navigating the digital marketplace: How eCommerce SEO services drive traffic and sales - London Business News | Londonlovesbusiness.com

Having a strong online presence through eCommerce SEO is essential for attracting organic traffic, converting visitors into customers, and measuring campaign success. [ more ]
Labridge Digital Marketing
1 month ago
Online Community Development

Search Engine Optimization for Reputation for Your Online Image

SEO for reputation is crucial in shaping online image, ensuring what people see aligns with desired perception. [ more ]
London Business News | Londonlovesbusiness.com
1 month ago
Marketing

SaaS Evolution Today: Key Insights for Digital Marketing

SaaS evolution through digital marketing strategies. [ more ]
TechRepublic
1 month ago
Marketing

5 Best Digital Marketing Courses That Are Worth Taking in 2024

Digital marketing is essential for brand awareness and sales funneling. [ more ]
Forbes
1 month ago
Web design

Council Post: SEO Strategy: A Guide To SEO Success In 2024

SEO is crucial for businesses of all sizes to be visible to the right audience and stay competitive in the digital market. [ more ]
Fingerlakes1.com
1 month ago
Artificial intelligence

How AI is Transforming Backlink Strategies in SEO Today | Fingerlakes1.com

AI is transforming backlink strategies in SEO amid the limitations of traditional methods. [ more ]
London Business News | Londonlovesbusiness.com
1 month ago
Web design

Navigating the digital marketplace: How eCommerce SEO services drive traffic and sales - London Business News | Londonlovesbusiness.com

Having a strong online presence through eCommerce SEO is essential for attracting organic traffic, converting visitors into customers, and measuring campaign success. [ more ]
moreseo
Exchangewire
1 month ago
Marketing tech

AdPlayer.Pro Unveils Innovations in Programmatic Ad Tech & Mobile SDK Upgrades in Q1 2024

AdPlayer.Pro focused on enhancing programmatic ad capabilities and mobile SDKs in Q1 2024. [ more ]
#advertising-campaign
Exchangewire
1 month ago
Marketing

Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World Outcomes

Optimal Attention framework helps Heineken's Cruzcampo campaign with early brand awareness boosts. [ more ]
Digiday
1 month ago
Marketing

Pitch deck: How Amazon is talking to marketers about Performance+

Amazon launched Performance+ ad campaign to simplify campaign creation and management by predicting user conversions hourly. [ more ]
Exchangewire
1 month ago
Marketing

Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World Outcomes

Optimal Attention framework helps Heineken's Cruzcampo campaign with early brand awareness boosts. [ more ]
Digiday
1 month ago
Marketing

Pitch deck: How Amazon is talking to marketers about Performance+

Amazon launched Performance+ ad campaign to simplify campaign creation and management by predicting user conversions hourly. [ more ]
moreadvertising-campaign
#innovation
Exchangewire
1 month ago
Marketing

Fusing Creativity, Insight and Innovation: The Wires 2024

The Wires 2024 celebrates the best of the digital marketing industry with various categories and a focus on technology, creativity, and innovation. [ more ]
Adweek
2 months ago
Marketing

Retail Media Search Is Where Intent and Discovery Will Merge

Search advertising, particularly on retail platforms like Amazon, is witnessing significant growth and evolution, allowing retailers and brands to move up the funnel towards discovery. [ more ]
Exchangewire
1 month ago
Marketing

Fusing Creativity, Insight and Innovation: The Wires 2024

The Wires 2024 celebrates the best of the digital marketing industry with various categories and a focus on technology, creativity, and innovation. [ more ]
Adweek
2 months ago
Marketing

Retail Media Search Is Where Intent and Discovery Will Merge

Search advertising, particularly on retail platforms like Amazon, is witnessing significant growth and evolution, allowing retailers and brands to move up the funnel towards discovery. [ more ]
moreinnovation
The Drum
1 month ago
Marketing

A synergized 'key sales period' strategy: Maximizing performance at peak times

Linking digital PR, SEO, and paid media can optimize peak sales periods for brands by aligning strategies and measuring success across departments. [ more ]
#roi
Entrepreneur
1 month ago
Marketing

I Wish I Knew This Google Secret Before Trying My Growth Strategy | Entrepreneur

Over-optimizing ad campaigns can lead to negative outcomes. Balance is key in marketing strategies. [ more ]
beehiiv Blog
1 month ago
Marketing

What Is UTM Tracking (2024 Beginner's Guide)

Digital marketing allows tracking of campaigns to make informed decisions and allocate resources effectively. [ more ]
MarTech
2 months ago
Marketing

3 ways to boost digital marketing ROI while reducing carbon footprint | MarTech

Optimizing digital marketing can reduce carbon footprint and improve ROI for businesses. [ more ]
Entrepreneur
1 month ago
Marketing

I Wish I Knew This Google Secret Before Trying My Growth Strategy | Entrepreneur

Over-optimizing ad campaigns can lead to negative outcomes. Balance is key in marketing strategies. [ more ]
beehiiv Blog
1 month ago
Marketing

What Is UTM Tracking (2024 Beginner's Guide)

Digital marketing allows tracking of campaigns to make informed decisions and allocate resources effectively. [ more ]
MarTech
2 months ago
Marketing

3 ways to boost digital marketing ROI while reducing carbon footprint | MarTech

Optimizing digital marketing can reduce carbon footprint and improve ROI for businesses. [ more ]
moreroi
Forbes
1 month ago
Marketing

Council Post: Transformation In The B2B Tech Landscape: The Emergence Of The Business Technologist

The presence of business technologists is increasing in B2B technology purchasing decisions, driven by the pandemic and leading to challenges in effectively targeting and engaging this new audience. [ more ]
#kpis
Forbes
1 month ago
Marketing

Council Post: The Influencer Marketing Reality

Influencer marketing is crucial for generating conversions and meeting KPIs.
Good preparation, talent selection, and campaign execution are essential for successful influencer marketing.
Successful influencer campaigns can lead to large conversions, excellent branding, and positive reputation with talent management. [ more ]
Digiday
1 month ago
Marketing

Why Exverus' head of strategy is marrying performance with brand in programmatic

Marketers shift focus to brand building via streaming, audio, and experiential channels to differentiate in digital market. [ more ]
Forbes
1 month ago
Marketing

Council Post: The Influencer Marketing Reality

Influencer marketing is crucial for generating conversions and meeting KPIs.
Good preparation, talent selection, and campaign execution are essential for successful influencer marketing.
Successful influencer campaigns can lead to large conversions, excellent branding, and positive reputation with talent management. [ more ]
Digiday
1 month ago
Marketing

Why Exverus' head of strategy is marrying performance with brand in programmatic

Marketers shift focus to brand building via streaming, audio, and experiential channels to differentiate in digital market. [ more ]
morekpis
#customer-engagement
Sfgate
1 month ago
Marketing

Why Your Small Business Should Work with a Marketing Agency

Partnering with a digital marketing agency can help small businesses thrive by reducing stress, allowing leaders to focus on growth. [ more ]
MarTech
2 months ago
UX design

Unlocking growth: The power of user communities for B2B SaaS companies | MarTech

Building and nurturing an active user community is crucial for B2B SaaS growth. [ more ]
Sfgate
1 month ago
Marketing

Why Your Small Business Should Work with a Marketing Agency

Partnering with a digital marketing agency can help small businesses thrive by reducing stress, allowing leaders to focus on growth. [ more ]
MarTech
2 months ago
UX design

Unlocking growth: The power of user communities for B2B SaaS companies | MarTech

Building and nurturing an active user community is crucial for B2B SaaS growth. [ more ]
morecustomer-engagement
AdExchanger
1 month ago
Marketing tech

Alternative IDs Hold Promise, But Lack Scale | AdExchanger

Alt IDs are being tested extensively by agencies and media buyers but have not yet proven to be the ultimate solution. [ more ]
#youtube
Entrepreneur
1 month ago
Marketing

How to Leverage Data to Attract and Retain YouTube Subscribers | Entrepreneur

Digital technology enables accurate measurement of digital marketing impact, with YouTube Analytics providing vital insights for creators to optimize their content and grow their subscriber base. [ more ]
The Drum
1 month ago
Marketing

Does size matter? How to unlock long and short form YouTube success

Short-form and long-form content are both essential for brand success on YouTube in 2024. [ more ]
Entrepreneur
1 month ago
Marketing

How to Leverage Data to Attract and Retain YouTube Subscribers | Entrepreneur

Digital technology enables accurate measurement of digital marketing impact, with YouTube Analytics providing vital insights for creators to optimize their content and grow their subscriber base. [ more ]
The Drum
1 month ago
Marketing

Does size matter? How to unlock long and short form YouTube success

Short-form and long-form content are both essential for brand success on YouTube in 2024. [ more ]
moreyoutube
#advertising
Digiday
1 month ago
Marketing tech

WTF is ID spoofing?

Colossus SSP accused of tricking advertisers by changing user IDs for higher CPM. [ more ]
Modern Retail
2 months ago
Marketing

Research Briefing: Amazon promotes streaming ads to advertisers

Amazon is expanding its ad products on Prime Video to compete with traditional media companies, facing pressure from retail competitors. [ more ]
Harvard Business Review
2 months ago
Marketing tech

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Consumers may not notice the change from phasing out third-party cookies, but it will significantly impact digital marketers. [ more ]
Digiday
2 months ago
Marketing

Snap bolsters ad offerings and incentives to woo advertisers - but will they take?

Snapchat is offering discounts and incentives to attract advertisers back to its platform, significantly growing its ad revenue in Q1 2024. [ more ]
Forbes
2 months ago
Marketing

Council Post: What's The RAGs? How To Unlock Explosive Marketing Success With AI

RAG enhances language models with retrieval-augmented technology for personalized content creation in advertising and digital marketing. [ more ]
Digiday
1 month ago
Marketing tech

WTF is ID spoofing?

Colossus SSP accused of tricking advertisers by changing user IDs for higher CPM. [ more ]
Modern Retail
2 months ago
Marketing

Research Briefing: Amazon promotes streaming ads to advertisers

Amazon is expanding its ad products on Prime Video to compete with traditional media companies, facing pressure from retail competitors. [ more ]
Harvard Business Review
2 months ago
Marketing tech

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Consumers may not notice the change from phasing out third-party cookies, but it will significantly impact digital marketers. [ more ]
Digiday
2 months ago
Marketing

Snap bolsters ad offerings and incentives to woo advertisers - but will they take?

Snapchat is offering discounts and incentives to attract advertisers back to its platform, significantly growing its ad revenue in Q1 2024. [ more ]
Forbes
2 months ago
Marketing

Council Post: What's The RAGs? How To Unlock Explosive Marketing Success With AI

RAG enhances language models with retrieval-augmented technology for personalized content creation in advertising and digital marketing. [ more ]
moreadvertising
Fast Company
1 month ago
Marketing

E.l.f. Beauty has a playbook for nonstop growth

E.l.f. Beauty reported over $1 billion in sales, up 77%, attributing success to international expansion, digital marketing, and strategic acquisitions. [ more ]
#landing-pages
AWeber
1 month ago
Web design

What is a landing page? Everything you need to know to get started

High-converting landing pages are crucial for achieving marketing goals and driving business growth. [ more ]
Shopify
2 months ago
Web design

What Is a Landing Page? How To Create Effective Landing Pages (2023) - Shopify

Landing pages have a specific goal in mind, designed to inspire a particular action from a target audience. [ more ]
AWeber
1 month ago
Web design

What is a landing page? Everything you need to know to get started

High-converting landing pages are crucial for achieving marketing goals and driving business growth. [ more ]
Shopify
2 months ago
Web design

What Is a Landing Page? How To Create Effective Landing Pages (2023) - Shopify

Landing pages have a specific goal in mind, designed to inspire a particular action from a target audience. [ more ]
morelanding-pages
WIRED
1 month ago
Artificial intelligence

Google Search's New AI Overviews Will Soon Have Ads

Google will start including ads in AI-generated summaries to extend dominance in search advertising. [ more ]
eLearning Industry
1 month ago
Marketing

Payroll Sales Surge: Pump Up Your Client Base With Essential Marketing Techniques

To stand out, payroll software companies must focus on building a solid reputation, providing user-friendly solutions, retaining clients, and offering various features to satisfy demanding clients. [ more ]
#side-hustle
The US Sun
1 month ago
Marketing

I made 80,000 in the first six months of my side hustle - it's easy

Making 80,000 pounds in 6 months from a side hustle in digital marketing, requires only 2 hours of work per day, is achievable through promoting products online. [ more ]
The US Sun
2 months ago
Marketing

I went from being a nanny to earning 7 figures from my side hustle

From being a nanny to earning seven figures through digital marketing side hustle. [ more ]
The US Sun
2 months ago
Marketing

I'm a stay-at-home mum & I've made 420k from my side hustle anyone can copy

Side hustle success - passive income potential [ more ]
The US Sun
1 month ago
Marketing

I made 80,000 in the first six months of my side hustle - it's easy

Making 80,000 pounds in 6 months from a side hustle in digital marketing, requires only 2 hours of work per day, is achievable through promoting products online. [ more ]
The US Sun
2 months ago
Marketing

I went from being a nanny to earning 7 figures from my side hustle

From being a nanny to earning seven figures through digital marketing side hustle. [ more ]
The US Sun
2 months ago
Marketing

I'm a stay-at-home mum & I've made 420k from my side hustle anyone can copy

Side hustle success - passive income potential [ more ]
moreside-hustle
Newsmax
1 month ago
US Elections

Trump Needs These Three Things to Win

A successful Trump 2024 election victory requires a strategic approach involving political intelligence, digital marketing, and personal marketing tactics. [ more ]
Marketing Dive
1 month ago
Marketing

Walmart ad sales pop as more brands buy into retail media

Walmart Connect's U.S. advertising business grew by 26% in Q1 2025, with global advertising up 24% and significant growth from marketplace sellers.
Walmart's advertising strength extends to digital channels, contributing to high e-commerce sales and an optimistic full-year guidance. [ more ]
Packaging Dive
1 month ago
Marketing

Augmented reality entices brands with endless off-package marketing space

Augmented reality blends digital and real-life elements seamlessly, creating interactive experiences without the need for separate apps. [ more ]
#e-commerce
adlibweb.
2 months ago
Graphic design

The Power of Visual Branding: Unifying Your E-commerce Presence

Visual branding is crucial for e-commerce success, fostering brand loyalty and consumer trust through consistency and coherence. [ more ]
Digiday
2 months ago
Online marketing

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend

The future of search will be more diverse, requiring advertisers to become experts in platforms beyond Google. [ more ]
adlibweb.
2 months ago
Graphic design

The Power of Visual Branding: Unifying Your E-commerce Presence

Visual branding is crucial for e-commerce success, fostering brand loyalty and consumer trust through consistency and coherence. [ more ]
Digiday
2 months ago
Online marketing

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend

The future of search will be more diverse, requiring advertisers to become experts in platforms beyond Google. [ more ]
moree-commerce
adlibweb.
2 months ago
UX design

Search Generative Experience Optimization: The Future of Online Discovery

SGEO blends SEO with generative design for a unique user experience. [ more ]
Digiday
2 months ago
Marketing

How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sources

Advertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals. [ more ]
#consumer-behavior
Shopify
2 months ago
Marketing

Content Marketing: A Guide to What It Is and How To Succeed (2024) - Shopify

Content marketing builds trust with valuable, non-promotional content, crucial in today's digital landscape. [ more ]
Forbes
2 months ago
Mobile UX

Council Post: Beyond The Browser: Mobile Apps Are Revolutionizing Business Marketing

Mobile apps are becoming a critical tool for business growth, changing consumer behavior and expectations. [ more ]
Digiday
2 months ago
Data science

The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

Marketers emphasize the importance of buying high-quality data for campaigns. [ more ]
Shopify
2 months ago
Marketing

Content Marketing: A Guide to What It Is and How To Succeed (2024) - Shopify

Content marketing builds trust with valuable, non-promotional content, crucial in today's digital landscape. [ more ]
Forbes
2 months ago
Mobile UX

Council Post: Beyond The Browser: Mobile Apps Are Revolutionizing Business Marketing

Mobile apps are becoming a critical tool for business growth, changing consumer behavior and expectations. [ more ]
Digiday
2 months ago
Data science

The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

Marketers emphasize the importance of buying high-quality data for campaigns. [ more ]
moreconsumer-behavior
#advertising-strategies
AdExchanger
2 months ago
Marketing

Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability | AdExchanger

Industry is shifting away from third-party cookies, necessitating proactive testing for future ad strategies. [ more ]
Indiegraf
2 months ago
Marketing

How I got my first 1,500 newsletter subscribers - Indiegraf

The Bentonville Bulletin gained 1,652 newsletter subscribers using in-person asks, logo survey feedback, and Facebook lead gen ads. [ more ]
AdExchanger
2 months ago
Marketing

Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability | AdExchanger

Industry is shifting away from third-party cookies, necessitating proactive testing for future ad strategies. [ more ]
Indiegraf
2 months ago
Marketing

How I got my first 1,500 newsletter subscribers - Indiegraf

The Bentonville Bulletin gained 1,652 newsletter subscribers using in-person asks, logo survey feedback, and Facebook lead gen ads. [ more ]
moreadvertising-strategies
www.adlibweb.com
2 months ago
Artificial intelligence

What Does the Future Look Like for AI-Powered Social Media Marketing?

AI algorithms drive marketing success through predictive analytics and automated strategies, enhancing efficiency and effectiveness in digital campaigns. [ more ]
#brand-strategy
The Drum
2 months ago
Marketing

What does an innovation strategist do all day? Tactical's Camilla Burchill explains

Embracing unconventional paths can lead to successful career transitions. [ more ]
The Drum
2 months ago
Marketing

Getting to the heart of Tums owner Haleon's health influencer strategy

Influencer marketing is essential for engaging younger consumers in the healthcare industry. [ more ]
The Drum
2 months ago
Marketing

What does an innovation strategist do all day? Tactical's Camilla Burchill explains

Embracing unconventional paths can lead to successful career transitions. [ more ]
The Drum
2 months ago
Marketing

Getting to the heart of Tums owner Haleon's health influencer strategy

Influencer marketing is essential for engaging younger consumers in the healthcare industry. [ more ]
morebrand-strategy
Above the Law
2 months ago
Marketing

What To Look For When Choosing A Digital Marketing Agency

Lawyers should vet vendors, educate on services. Know digital marketing agencies' tactics to protect law firm data and reputation. [ more ]
Entrepreneur
2 months ago
Artificial intelligence

How AI Can Help Us Understand Client Feedback | Entrepreneur

Understanding customer feedback through AI is crucial for building stronger connections and addressing concerns effectively. [ more ]
Thedrum
2 months ago
Marketing

AI-Driven Creative Personalization: Revolutionizing Brand Engagement

AI-driven creative personalization is crucial in the post-third-party cookie era for brands to stay competitive. [ more ]
Forbes
2 months ago
Marketing

Council Post: Achieving Growth: Overcoming The Obstacles Of Digital Marketing

Digital marketing scaling is vital for businesses to expand reach, revenue streams, and market position through diversified channels, efficient processes, technology adoption, and organizational culture. [ more ]
Deadline
2 months ago
Marketing

Tuanh Dinh Joins Zealot Trailer Agency As Head Of Digital

Tuanh Dinh joins Zealot as Head of Digital, focusing on creative offerings and expanding social capabilities. [ more ]
LogRocket Blog
2 months ago
Marketing

The digital marketing funnel: Stages and strategies - LogRocket Blog

Customers don't follow a linear path in online shopping. [ more ]
Deadline
2 months ago
Marketing

NBCUniversal Says Domino's Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool

Ad technology from NBCUniversal led to a 38% increase in sales for Domino's in a recent trial. [ more ]
#branding
The Drum
2 months ago
Marketing

The Drum Live: Viral sage Adam Clyne's dos and don'ts for brands on social

Brands navigating real-time social media must balance risk and reward by staying agile to engage in cultural conversations with poise and resonance. [ more ]
Forbes
2 months ago
Marketing

Council Post: Five Powerful Ways To Use Storytelling In Digital Marketing

Storytelling is a powerful tool for brands to connect with consumers in a digitally saturated world. [ more ]
The Drum
2 months ago
Marketing

The Drum Live: Viral sage Adam Clyne's dos and don'ts for brands on social

Brands navigating real-time social media must balance risk and reward by staying agile to engage in cultural conversations with poise and resonance. [ more ]
Forbes
2 months ago
Marketing

Council Post: Five Powerful Ways To Use Storytelling In Digital Marketing

Storytelling is a powerful tool for brands to connect with consumers in a digitally saturated world. [ more ]
morebranding
Axios
2 months ago
Deliverability

Trump leads Biden in five swing states, new polls show

Strive for impactful news worth sharing on various social media platforms. [ more ]
CityAM
2 months ago
Canada news

Team Internet: Digital marketing specialist reaffirms guidance as profit surges

Team Internet is on track for the full year after acquiring Shinez, prioritizing earnings growth over top-line growth. [ more ]
adlibweb.
2 months ago
Marketing

Five Reasons Why Small Businesses Need a Website

A business website is essential for credibility and growth in the digital age. [ more ]
#audience-targeting
Buffer: All-you-need social media toolkit for small businesses
2 months ago
Marketing

Should You Be on Snapchat, Ello, or Vine? A Look at Social's Fringe

Choose social networks based on your strategy and audience rather than being on all platforms. [ more ]
MarTech
2 months ago
Marketing

Understanding customer identity without third-party cookies | MarTech

Increased focus on first-party data amidst third-party cookie deprecation. [ more ]
Buffer: All-you-need social media toolkit for small businesses
2 months ago
Marketing

Should You Be on Snapchat, Ello, or Vine? A Look at Social's Fringe

Choose social networks based on your strategy and audience rather than being on all platforms. [ more ]
MarTech
2 months ago
Marketing

Understanding customer identity without third-party cookies | MarTech

Increased focus on first-party data amidst third-party cookie deprecation. [ more ]
moreaudience-targeting
#hubspot
beehiiv Blog
2 months ago
Marketing

Decoding the Digital Marketing Dilemma-HubSpot, Mailchimp, or beehiiv?

Businesses need top-tier digital marketing tools like Mailchimp, HubSpot, or beehiiv for newsletter creation, scheduling, and analytics to navigate the competitive marketing landscape. [ more ]
Investor's Business Daily
2 months ago
Marketing

HubSpot Earnings Top Estimates, Guidance Mixed

HubSpot reported Q1 earnings above estimates, with mixed outlook for stock - profit exceeded, revenue fell short. Company focuses on digital marketing for customer conversion. [ more ]
beehiiv Blog
2 months ago
Marketing

Decoding the Digital Marketing Dilemma-HubSpot, Mailchimp, or beehiiv?

Businesses need top-tier digital marketing tools like Mailchimp, HubSpot, or beehiiv for newsletter creation, scheduling, and analytics to navigate the competitive marketing landscape. [ more ]
Investor's Business Daily
2 months ago
Marketing

HubSpot Earnings Top Estimates, Guidance Mixed

HubSpot reported Q1 earnings above estimates, with mixed outlook for stock - profit exceeded, revenue fell short. Company focuses on digital marketing for customer conversion. [ more ]
morehubspot
#content-creation
Geeky Gadgets
2 months ago
Marketing

How to Ace Copywriting with Google Gemini

The importance of AI tools like Google Gemini in revolutionizing copywriting efforts. [ more ]
Labridge Digital Marketing
2 months ago
Marketing

Content Strategy Development: Master Your Digital Content in 2024

Understanding content strategy development is crucial for online success. [ more ]
Geeky Gadgets
2 months ago
Marketing

How to Ace Copywriting with Google Gemini

The importance of AI tools like Google Gemini in revolutionizing copywriting efforts. [ more ]
Labridge Digital Marketing
2 months ago
Marketing

Content Strategy Development: Master Your Digital Content in 2024

Understanding content strategy development is crucial for online success. [ more ]
morecontent-creation
PCWorld
2 months ago
Online marketing

Repurpose content fast with hundreds off this AI tool

Content repurposing is crucial for brand relevance in the digital world, and Unifire.ai's Scale Plan offers a seamless solution. [ more ]
Labridge Digital Marketing
2 months ago
Marketing

Video Production: Essential Guide for Beginners and Pros

Video production is crucial for effective digital marketing, connecting with audiences through storytelling. [ more ]
Denver Business Journal
2 months ago
Marketing

Denver marketing company sets sights abroad - Denver Business Journal

Screen Pilot, a Denver-based digital marketing firm, has developed a digital marketing platform that significantly boosts conversion rates for hotels and resorts through its 'secret sauce'. [ more ]
Forbes
2 months ago
Marketing

Council Post: 5 Reasons Why Marketing Agencies Fail Not Long After Starting

Entrepreneurship in digital marketing demands aligning clients with personal values for success and sustainable growth. [ more ]
Retail Brew
2 months ago
Marketing

Coworking with Beth Nunnington

Beth Nunnington, VP of organic growth, emphasizes using data and insight to fuel digital PR strategies for retailers. [ more ]
#first-party-data
Entrepreneur
2 months ago
Artificial intelligence

10 Ways to Improve Your Marketing With AI | Entrepreneur

The digital marketing industry is shifting away from tracking cookies towards AI for personalized content while respecting user privacy. [ more ]
The Drum
2 months ago
Marketing

Is your 2024 marketing strategy really prepared for cookie and election disruption?

Marketers face challenges with the demise of third-party cookies and the 2024 election impact, emphasizing the need to focus on first-party data and strategic partnerships. [ more ]
Forbes
2 months ago
Marketing

Revolutionizing Retail With Seamless Omnichannel Shopping

Omnichannel advertising bridges physical and digital retail spaces, creating a unified consumer experience. [ more ]
Entrepreneur
2 months ago
Artificial intelligence

10 Ways to Improve Your Marketing With AI | Entrepreneur

The digital marketing industry is shifting away from tracking cookies towards AI for personalized content while respecting user privacy. [ more ]
The Drum
2 months ago
Marketing

Is your 2024 marketing strategy really prepared for cookie and election disruption?

Marketers face challenges with the demise of third-party cookies and the 2024 election impact, emphasizing the need to focus on first-party data and strategic partnerships. [ more ]
Forbes
2 months ago
Marketing

Revolutionizing Retail With Seamless Omnichannel Shopping

Omnichannel advertising bridges physical and digital retail spaces, creating a unified consumer experience. [ more ]
morefirst-party-data
Berlin Startup Jobs
2 months ago
Marketing

Job Vacancy: Senior UA Manager (1 year parental leave cover) // Clue | Marketing & Communications, Other Jobs | Berlin Startup Jobs

Clue empowers women to make informed health decisions, breaking down barriers and taboos in an agile, diverse workplace. [ more ]
beehiiv Blog
2 months ago
Deliverability

The Battle of Email Marketing Giants: ConvertKit Vs. Mailchimp Vs beeh

Email marketing is crucial for digital marketing success.
Beehiiv, Mailchimp, and ConvertKit are top email marketing platforms. [ more ]
The US Sun
2 months ago
Marketing

I earnt 700 in my first month from side hustles but I wish I'd known these tips

Realistic goals are essential when pursuing multiple side hustles. [ more ]
London Business News | Londonlovesbusiness.com
2 months ago
Marketing

Mastering digital marketing: 10 tips for promoting your new retail website

Understanding digital marketing is crucial for new online store success. Digital marketing levels the playing field, even for small businesses. [ more ]
The Drum
2 months ago
Artificial intelligence

Why AI-created virtual avatars are the future of digital selling

Virtual influencers combine real and fictional elements to engage audiences on various digital platforms. [ more ]
Entrepreneur
2 months ago
Marketing

Ankit Khare - Author Biography | Entrepreneur

Ankit has a strong background in digital media advertising and currently leads a company specializing in providing digital media solutions to education sector advertisers. [ more ]
The Art Newspaper - International art news and events
2 months ago
Marketing

National Gallery in London celebrates 200th birthday by launching own network of social media influencers

Influencers vs. Content Creators: Distinction and commonality [ more ]
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