#digital-marketing

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#ai-in-marketing
Artificial intelligence
fromForbes
3 days ago

AI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers

AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
fromHarvard Business Review
4 hours ago
Marketing tech

Does the Chief Marketing Officer Role Need an Update?

The CMO role is evolving due to digital transformation and increased data utilization.
Artificial intelligence
fromForbes
3 days ago

AI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers

AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
more#ai-in-marketing
#advertising
Marketing tech
fromwww.morningstar.com
4 days ago

Meta Earnings: Strong Quarter as Ad Spending Remains Solid

Meta's financial performance shows resilience in ad spending despite macroeconomic challenges.
The firm's advanced ad-targeting capabilities give it a competitive edge over smaller advertisers.
Marketing tech
fromDigiday
1 week ago

Meta's Threads ads arrive fast, but advertisers move at their own pace

Meta introduces ad placements in Threads, accessible to all eligible advertisers globally using Advantage+ or manual settings.
Marketing tech
fromThe Verge
4 days ago

Mark Zuckerberg just declared war on the entire advertising industry

Mark Zuckerberg's vision for AI in advertising aims to revolutionize ad creation and targeting, minimizing human input and redefining the sector.
Media industry
fromThe Drum
5 days ago

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.
Human expertise is vital to understand consumer behavior in a complex market.
The evolution of content consumption necessitates an evolution in advertising strategies.
Marketing tech
fromDeadline
5 days ago

Snap, Facing "Headwinds," Scraps Q2 Guidance Amid Economic Uncertainty As Stock Drops

Snap reported Q1 earnings with increased users but tempered financial guidance amid macroeconomic uncertainties.
Media industry
fromThe Drum
1 week ago

Why South China Morning Post still bets on print in a digital-first world

SCMP embraces print media alongside digital innovations, recognizing its unique role in building trust and deeper engagement with audiences.
Marketing tech
fromwww.morningstar.com
4 days ago

Meta Earnings: Strong Quarter as Ad Spending Remains Solid

Meta's financial performance shows resilience in ad spending despite macroeconomic challenges.
The firm's advanced ad-targeting capabilities give it a competitive edge over smaller advertisers.
Marketing tech
fromDigiday
1 week ago

Meta's Threads ads arrive fast, but advertisers move at their own pace

Meta introduces ad placements in Threads, accessible to all eligible advertisers globally using Advantage+ or manual settings.
Marketing tech
fromThe Verge
4 days ago

Mark Zuckerberg just declared war on the entire advertising industry

Mark Zuckerberg's vision for AI in advertising aims to revolutionize ad creation and targeting, minimizing human input and redefining the sector.
Media industry
fromThe Drum
5 days ago

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.
Human expertise is vital to understand consumer behavior in a complex market.
The evolution of content consumption necessitates an evolution in advertising strategies.
Marketing tech
fromDeadline
5 days ago

Snap, Facing "Headwinds," Scraps Q2 Guidance Amid Economic Uncertainty As Stock Drops

Snap reported Q1 earnings with increased users but tempered financial guidance amid macroeconomic uncertainties.
Media industry
fromThe Drum
1 week ago

Why South China Morning Post still bets on print in a digital-first world

SCMP embraces print media alongside digital innovations, recognizing its unique role in building trust and deeper engagement with audiences.
more#advertising
#google-ads
fromSearch Engine Roundtable
5 hours ago
Marketing tech

Google Tag Gateway For Advertisers

Google's new tag gateway improves ad campaign performance by enhancing conversion tracking through website infrastructure.
fromSearch Engine Roundtable
5 hours ago
Marketing tech

Google Ads PMax Search Themes Tests 50 Limit

Google Ads may soon allow up to 50 search themes per asset group for Performance Max campaigns.
Higher limits on search themes could improve targeting and conversion rates.
fromSearch Engine Roundtable
5 days ago
Online marketing

Google Will Label Search Results As Sponsored If They Link To Commercial Queries

Google is experimenting with new search ad formats labeled as 'Sponsored' but does not charge advertisers for clicks on these results.
fromSearch Engine Roundtable
3 days ago
Marketing tech

Google Ads To Display Payment Profile Name In My Ad Center

Google Ads will display the payment profile name as the payer name for verified advertisers beginning May 2025.
In June 2025, advertisers can edit their payer name in the Google Ads billing section.
fromSearch Engine Roundtable
1 week ago
Marketing tech

Google Local Service Ads Has New Legal Terms

Advertisers must accept new terms for Local Service Ads by June 5, 2025, or lose ad eligibility.
fromSearch Engine Roundtable
5 hours ago
Marketing tech

Google Tag Gateway For Advertisers

Google's new tag gateway improves ad campaign performance by enhancing conversion tracking through website infrastructure.
fromSearch Engine Roundtable
5 hours ago
Marketing tech

Google Ads PMax Search Themes Tests 50 Limit

Google Ads may soon allow up to 50 search themes per asset group for Performance Max campaigns.
Higher limits on search themes could improve targeting and conversion rates.
fromSearch Engine Roundtable
5 days ago
Online marketing

Google Will Label Search Results As Sponsored If They Link To Commercial Queries

Google is experimenting with new search ad formats labeled as 'Sponsored' but does not charge advertisers for clicks on these results.
fromSearch Engine Roundtable
3 days ago
Marketing tech

Google Ads To Display Payment Profile Name In My Ad Center

Google Ads will display the payment profile name as the payer name for verified advertisers beginning May 2025.
In June 2025, advertisers can edit their payer name in the Google Ads billing section.
fromSearch Engine Roundtable
1 week ago
Marketing tech

Google Local Service Ads Has New Legal Terms

Advertisers must accept new terms for Local Service Ads by June 5, 2025, or lose ad eligibility.
more#google-ads
#ai
fromForbes
2 days ago
Artificial intelligence

A Business Leader's Guide To Generative Engine Optimization (GEO)

Consumers increasingly rely on AI for information searches, impacting traditional digital visibility.
Businesses must adapt to Generative Engine Optimization (GEO) to maintain online relevance.
fromForbes
5 days ago
Media industry

Search Engines Are Changing-What Does That Mean For PR?

AI is reshaping search results, emphasizing the need for PR professionals to adapt strategies accordingly.
fromForbes
5 hours ago
Marketing tech

PR's New Power Play Is Training AI To Get Your Brand Right

AI tools are transforming brand perception and companies must adapt to this change.
Brands need to actively manage their online presence to ensure accurate representation in AI-generated responses.
fromForbes
6 days ago
Artificial intelligence

How AI Tools Are Accelerating Growth For Auto Dealerships

AI is essential for auto retailers to enhance customer experience and operational efficiency.
fromForbes
1 day ago
Marketing tech

As AI Use Soars, Companies Shift From SEO To GEO

The way people find information online has fundamentally changed, impacting traditional website clicks.
Generative Engine Optimization (GEO) is becoming essential in digital visibility alongside traditional SEO.
Artificial intelligence
fromForbes
2 days ago

A Business Leader's Guide To Generative Engine Optimization (GEO)

Consumers increasingly rely on AI for information searches, impacting traditional digital visibility.
Businesses must adapt to Generative Engine Optimization (GEO) to maintain online relevance.
Media industry
fromForbes
5 days ago

Search Engines Are Changing-What Does That Mean For PR?

AI is reshaping search results, emphasizing the need for PR professionals to adapt strategies accordingly.
Marketing tech
fromForbes
5 hours ago

PR's New Power Play Is Training AI To Get Your Brand Right

AI tools are transforming brand perception and companies must adapt to this change.
Brands need to actively manage their online presence to ensure accurate representation in AI-generated responses.
fromForbes
6 days ago
Artificial intelligence

How AI Tools Are Accelerating Growth For Auto Dealerships

AI is essential for auto retailers to enhance customer experience and operational efficiency.
fromForbes
1 day ago
Marketing tech

As AI Use Soars, Companies Shift From SEO To GEO

The way people find information online has fundamentally changed, impacting traditional website clicks.
Generative Engine Optimization (GEO) is becoming essential in digital visibility alongside traditional SEO.
more#ai
#generative-ai
fromDigiday
12 hours ago
Artificial intelligence

In Graphic Detail: How AI is changing search and advertising

AI agents are becoming essential in online interactions, changing how consumers search and shop.
fromForbes
1 week ago
Artificial intelligence

The AI Revolution In Content Management: Looking Beyond Content Creation

AI is revolutionizing content management processes, enhancing efficiency in creation, management, and marketing across multiple sectors.
Artificial intelligence
fromForbes
1 week ago

The AI Revolution In Content Management: Looking Beyond Content Creation

AI is revolutionizing content management processes, enhancing efficiency in creation, management, and marketing across multiple sectors.
more#generative-ai
fromTipRanks Financial
15 hours ago
Marketing tech

XPON Technologies Acquires Alpha Digital to Boost AI Growth - TipRanks.com

XPON Technologies Group Ltd. acquires Alpha Digital to boost its AI-driven growth and profitability.
The acquisition is designed to enhance XPON's digital marketing services.
#business-strategy
fromMedium
2 weeks ago
Mobile UX

UX vs. CRO: How Harmonizing Design and Strategy Can Skyrocket Your eCommerce Revenue

Understanding the difference between UX and CRO is crucial for eCommerce success.
fromGREY Journal
2 days ago
Marketing tech

How Full-Service Marketing Agencies Drive Success

Full-service marketing agencies are essential for effective business growth by providing a comprehensive, consistent approach to marketing.
fromMarylandReporter.com
1 week ago
Online marketing

Navigating the Complex World of SEO: Tips and Techniques for Success - MarylandReporter.com

SEO is essential for enhancing website visibility and attracting the right users.
Strategically leveraging keywords is vital in connecting with potential customers.
On-page optimization helps improve search rankings and user engagement.
fromMedium
2 weeks ago
Mobile UX

UX vs. CRO: How Harmonizing Design and Strategy Can Skyrocket Your eCommerce Revenue

Understanding the difference between UX and CRO is crucial for eCommerce success.
fromGREY Journal
2 days ago
Marketing tech

How Full-Service Marketing Agencies Drive Success

Full-service marketing agencies are essential for effective business growth by providing a comprehensive, consistent approach to marketing.
fromMarylandReporter.com
1 week ago
Online marketing

Navigating the Complex World of SEO: Tips and Techniques for Success - MarylandReporter.com

SEO is essential for enhancing website visibility and attracting the right users.
Strategically leveraging keywords is vital in connecting with potential customers.
On-page optimization helps improve search rankings and user engagement.
more#business-strategy
#seo
fromadlibweb.
2 weeks ago
Online marketing

How to Use SEO and SEA Together in Search Engine Marketing

Search Engine Marketing combines SEO and SEA to improve online visibility and attract targeted traffic.
fromInc
6 days ago
Online marketing

Why Your Business Should Be Everywhere Online

Successful companies leverage comprehensive online presence strategies to improve their SEO, which smaller businesses can emulate for better visibility.
fromHackernoon
1 year ago
Artificial intelligence

If You're Not Writing for Robots, You're Doing SEO Wrong | HackerNoon

Understanding the difference between paid traffic and organic traffic is crucial for effective marketing strategies.
fromSearch Engine Roundtable
3 days ago
Marketing tech

Daily Search Forum Recap: May 2, 2025

Google AI Mode is now available to all users, enhancing search and product functionalities.
Google Merchant Center facilitates easier product searches within its console.
fromSocial Media Today
1 week ago
Marketing tech

How to Align Your SEO Process With AI Discovery ([nfographic]

Generative AI is significantly altering search behaviors and SEO practices.
fromadlibweb.
2 weeks ago
Online marketing

How to Use SEO and SEA Together in Search Engine Marketing

Search Engine Marketing combines SEO and SEA to improve online visibility and attract targeted traffic.
fromInc
6 days ago
Online marketing

Why Your Business Should Be Everywhere Online

Successful companies leverage comprehensive online presence strategies to improve their SEO, which smaller businesses can emulate for better visibility.
fromHackernoon
1 year ago
Artificial intelligence

If You're Not Writing for Robots, You're Doing SEO Wrong | HackerNoon

Understanding the difference between paid traffic and organic traffic is crucial for effective marketing strategies.
fromSearch Engine Roundtable
3 days ago
Marketing tech

Daily Search Forum Recap: May 2, 2025

Google AI Mode is now available to all users, enhancing search and product functionalities.
Google Merchant Center facilitates easier product searches within its console.
fromSocial Media Today
1 week ago
Marketing tech

How to Align Your SEO Process With AI Discovery ([nfographic]

Generative AI is significantly altering search behaviors and SEO practices.
more#seo
#lead-generation
fromSocial Media Today
1 week ago
Marketing tech

LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting

LinkedIn is enhancing lead generation by allowing businesses to define and optimize ad targeting for qualified leads.
fromMarTech
3 days ago
Marketing tech

5 suggestions for moving beyond MQL | MarTech

The MQL metric is seen as unreliable and causes issues due to misaligned expectations between marketing and sales.
fromSocial Media Today
1 week ago
Marketing tech

LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting

LinkedIn is enhancing lead generation by allowing businesses to define and optimize ad targeting for qualified leads.
fromMarTech
3 days ago
Marketing tech

5 suggestions for moving beyond MQL | MarTech

The MQL metric is seen as unreliable and causes issues due to misaligned expectations between marketing and sales.
more#lead-generation
#website-development
fromRubyflow
3 days ago
Web design

Why Every Business Needs a Website in 2025

A website is essential for businesses in 2025 to remain competitive.
Building a professional website fosters customer trust and generates leads.
fromRubyflow
3 days ago
Web design

Why Every Business Needs a Website in 2025

A professional website is essential for businesses in 2025 to build trust and attract customers.
fromRubyflow
3 days ago
Web design

Why Every Business Needs a Website in 2025

A website is essential for businesses in 2025 to remain competitive.
Building a professional website fosters customer trust and generates leads.
fromRubyflow
3 days ago
Web design

Why Every Business Needs a Website in 2025

A professional website is essential for businesses in 2025 to build trust and attract customers.
more#website-development
#small-business
fromInc
3 days ago
Social media marketing

Small Businesses Struggle With Digital Messaging - Even Gen-Z Owners

Younger entrepreneurs are increasingly mastering online communication, contrasting with older generations' struggles.
A significant portion of new businesses are being launched by Gen-Z founders, driving confidence in digital marketing.
fromEntrepreneur
1 week ago
Marketing tech

Grab a Lifetime of Help for All Aspects of Business Operations for You and Your Clients | Entrepreneur

Sellful offers an all-in-one platform for small businesses, allowing efficient management with AI tools for various operational needs.
fromInc
3 days ago
Social media marketing

Small Businesses Struggle With Digital Messaging - Even Gen-Z Owners

Younger entrepreneurs are increasingly mastering online communication, contrasting with older generations' struggles.
A significant portion of new businesses are being launched by Gen-Z founders, driving confidence in digital marketing.
fromEntrepreneur
1 week ago
Marketing tech

Grab a Lifetime of Help for All Aspects of Business Operations for You and Your Clients | Entrepreneur

Sellful offers an all-in-one platform for small businesses, allowing efficient management with AI tools for various operational needs.
more#small-business
#b2b-marketing
fromMarTech
4 days ago
Media industry

Your top B2B YouTube ads questions - answered | MarTech

YouTube is increasingly valuable for B2B marketing, offering significant audience engagement and brand visibility opportunities.
fromHubspot
1 week ago
Media industry

My Favorite B2B Email Marketing Examples and What Teams Can Learn

Email remains a crucial communication tool, with effective B2B marketing strategies emphasizing value and personalization to engage businesses.
fromMarTech
4 days ago
Media industry

Your top B2B YouTube ads questions - answered | MarTech

YouTube is increasingly valuable for B2B marketing, offering significant audience engagement and brand visibility opportunities.
fromHubspot
1 week ago
Media industry

My Favorite B2B Email Marketing Examples and What Teams Can Learn

Email remains a crucial communication tool, with effective B2B marketing strategies emphasizing value and personalization to engage businesses.
more#b2b-marketing
Marketing tech
fromForbes
4 days ago

How Amazon Is Turning Streaming Into Shopping With "Shop The Show"

Amazon expands 'Shop The Show' on Prime Video, allowing viewers to shop items from over 1,300 show titles seamlessly.
E-Commerce
fromBusiness Matters
5 days ago

How to start an eCommerce business in 2025?

eCommerce enables entrepreneurs to launch retail businesses from home, driven by technology.
The UK eCommerce market has seen significant growth, with nearly half of retail sales online.
Media industry
fromDigiday
5 days ago

The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

Contextual commerce is revolutionizing shopping experiences on CTV and streaming, enhancing interaction between viewers and advertisements.
Media industry
fromeLearning Industry
5 days ago

Paid Media Examples: Channels, Strategies, And How To Use Them Effectively

Paid media encompasses all digital advertising strategies, with the PESO Model enhancing marketing through a combination of paid, earned, shared, and owned media.
#content-creation
fromMarTech
1 week ago
Media industry

Firefly brings AI-powered content creation into Creative Cloud and marketing workflows | MarTech

Adobe Firefly updates enhance AI-integrated content creation for digital marketers, improving efficiency and creativity.
fromGarlandjournal
1 week ago
Media industry

Superb Woman: Micah Descartin

Micah Descartin excels in bridging brands and audiences through digital storytelling and strategic marketing.
fromClickUp
5 days ago
Social media marketing

Faceless Digital Marketing: Strategy, Tools and How to Get Started

Faceless digital marketing allows creators to build brands without appearing on camera.
fromMarTech
1 week ago
Media industry

Firefly brings AI-powered content creation into Creative Cloud and marketing workflows | MarTech

Adobe Firefly updates enhance AI-integrated content creation for digital marketers, improving efficiency and creativity.
fromGarlandjournal
1 week ago
Media industry

Superb Woman: Micah Descartin

Micah Descartin excels in bridging brands and audiences through digital storytelling and strategic marketing.
fromClickUp
5 days ago
Social media marketing

Faceless Digital Marketing: Strategy, Tools and How to Get Started

Faceless digital marketing allows creators to build brands without appearing on camera.
more#content-creation
fromThe Drum
6 days ago
Media industry

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic transaction fees can significantly enhance ad campaign efficiency and ROI.
fromSportskeeda
6 days ago
MMA

"A really good opportunity" - Three-sport queen Stamp Fairtex reflects on first taste of gold in ONE Championship

Stamp Fairtex maximized her fighting opportunities, becoming the first to win three world titles in different sports.
fromDigiday
6 days ago

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.
Marketing tech
fromDigiday
6 days ago
Media industry

WTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary Kupferberg

Retailers are leveraging joint business plans to negotiate effectively in the thriving retail media network landscape.
#social-media
fromThe Verge
1 week ago
Social media marketing

A former Strava executive is testifying about its social platform.

Strava's unique identity is debated as a non-social network despite marketing efforts to portray it as one for athletes.
fromEntrepreneur
1 week ago
Social media marketing

How to Handle Bad Press Before It Burns Your Brand | Entrepreneur

In today's digital age, controlling the narrative around your brand is essential to mitigate negative press and public backlash.
fromFast Company
1 week ago
Social media marketing

The other Blue Sky is getting tons of traffic

Blue Sky's website traffic has surged 282% due to confusion with the social media platform Bluesky.
fromThe Verge
1 week ago
Social media marketing

A former Strava executive is testifying about its social platform.

Strava's unique identity is debated as a non-social network despite marketing efforts to portray it as one for athletes.
fromEntrepreneur
1 week ago
Social media marketing

How to Handle Bad Press Before It Burns Your Brand | Entrepreneur

In today's digital age, controlling the narrative around your brand is essential to mitigate negative press and public backlash.
fromFast Company
1 week ago
Social media marketing

The other Blue Sky is getting tons of traffic

Blue Sky's website traffic has surged 282% due to confusion with the social media platform Bluesky.
more#social-media
Marketing tech
fromForbes
1 week ago

Advertising In AI Chatbots: Disruption Digital Marketing

Transitioning to chatbot ads may revolutionize digital advertising, emphasizing active engagement.
fromMoneyMade
1 week ago
Media industry

22 Low-Effort Online Income Streams Worth Trying

Passive income opportunities in the digital age allow you to earn effortlessly through affiliate marketing, POD services, and low-maintenance investments.
#first-party-data
fromDigiday
1 week ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.
First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
fromExchangewire
1 week ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

Marketers need adaptable tools to navigate varying privacy regulations while ensuring compliant data onboarding and activation.
fromDigiday
1 week ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.
First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
fromExchangewire
1 week ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

Marketers need adaptable tools to navigate varying privacy regulations while ensuring compliant data onboarding and activation.
more#first-party-data
fromEssentiallySports
1 week ago
LA Clippers

Who Is Quinn Ewers' Cheerleader Girlfriend Madelyne Barnes? Meet NFL QB's Volleyball Star Partner

Madelyne Barnes is a supportive partner to Texas quarterback Quinn Ewers despite their schools' rivalry.
fromForbes
1 week ago
Media industry

Third-Party Verification: A Tailored Approach For The Hispanic Market

Understanding the Hispanic consumer market is crucial for marketers due to its growing influence and purchasing power.
Marketing tech
fromDigiday
1 week ago

How Merkle streamlined its offerings to fit Dentsu's mission in the last year

Merkle's role within Dentsu is evolving, focusing on CRM, content, commerce, and data analytics under new leadership.
Social media marketing
fromHubspot
2 weeks ago

The HubSpot Blog's Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

Social media video marketing remains highly effective in 2025, especially on platforms like Instagram, YouTube, and TikTok.
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