#digital-marketing

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fromThedrum
22 hours ago

Coegi Promotes Katie Kluba to Executive Vice President

Katie Kluba has been with Coegi since 2019 and has played a critical role in shaping the company's technology stack, media activation and reporting processes, and data practices.
Marketing tech
#seo
Marketing tech
fromForbes
5 days ago

Search Has Shifted To Generative AI-Is It Recommending Your Brand?

Businesses must adapt to AI-driven search changes to maintain visibility and success in the evolving digital landscape.
Marketing
fromThedrum
6 days ago

Honcho recognised as a Google Premier Partner for 2022. ?

Honchō has evolved from an SEO-focused agency to a full-service digital marketing firm since its founding in 2008.
Marketing tech
fromForbes
5 days ago

Search Has Shifted To Generative AI-Is It Recommending Your Brand?

Businesses must adapt to AI-driven search changes to maintain visibility and success in the evolving digital landscape.
Marketing
fromThedrum
6 days ago

Honcho recognised as a Google Premier Partner for 2022. ?

Honchō has evolved from an SEO-focused agency to a full-service digital marketing firm since its founding in 2008.
#tiktok
Film
fromDeadline
1 day ago

TikTok Users Can Buy Tickets To 'Billie Eilish: Hit Me Hard And Soft' Movie

TikTok users can now buy movie tickets directly through TikTok Shop, starting with Paramount's Billie Eilish movie on May 8.
Marketing tech
fromwww.marketingdive.com
1 week ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Film
fromDeadline
1 day ago

TikTok Users Can Buy Tickets To 'Billie Eilish: Hit Me Hard And Soft' Movie

TikTok users can now buy movie tickets directly through TikTok Shop, starting with Paramount's Billie Eilish movie on May 8.
Marketing tech
fromwww.marketingdive.com
1 week ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Education
fromeLearning Industry
1 day ago

Why 80% Of Education Ads Fail (And What The Data Shows Actually Works)

Most education brands waste advertising budgets by optimizing for clicks instead of actual enrollments.
fromBenzinga
1 day ago

SHANTANU NARAYEN Executes Sell Order: Offloads $18.27M In Adobe Stock - Adobe (NASDAQ:ADBE)

Adobe provides content creation, document management, and digital marketing and advertising software and services to creative professionals and marketers for creating, managing, delivering, measuring, optimizing, and engaging with compelling content across multiple operating systems, devices, and media.
Marketing tech
#ai-visibility
Marketing tech
fromDigiday
2 days ago

Marketers question expensive AI visibility tools as inconsistent results fuel skepticism

AI visibility is crucial for brands as traditional search traffic declines due to AI-generated summaries.
Marketing tech
fromMiami Herald
1 week ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
Marketing tech
fromDigiday
2 days ago

Marketers question expensive AI visibility tools as inconsistent results fuel skepticism

AI visibility is crucial for brands as traditional search traffic declines due to AI-generated summaries.
Marketing tech
fromMiami Herald
1 week ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
Marketing tech
fromThe Drum
2 days ago

Strength in numbers: Mastering addressability in marketing

Data collaboration is increasingly valuable for digital marketers in a post third-party-cookie world.
fromTipRanks Financial
2 days ago

Stratosphere Acquires Movimentum to Become the Leading Web3 Growth Marketing Agency - TipRanks.com

"This is about bringing strong people, proven execution and real market experience together under one direction," said former CEO of Movimentum and new COO of Stratosphere, Tony Sco. "Both teams have built meaningful credibility in the space and this move gives us a stronger foundation to keep building, executing and delivering at a higher level."
Marketing tech
Business
fromTipRanks Financial
2 days ago

AM Group Narrows Interim Loss as Marketing Margins Improve Despite Revenue Decline - TipRanks.com

AM Group Holdings reported a 13.5% decline in interim revenue, but improved profitability and narrowed losses amid a challenging environment.
#ai-advertising
fromPCWorld
2 days ago
Artificial intelligence

Google is quietly moving toward ads in Gemini

Google is considering integrating ads into its Gemini app, following OpenAI's model with ChatGPT.
Marketing tech
fromMarTech
1 week ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
Marketing tech
fromMarTech
1 week ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
Marketing tech
fromSearch Engine Roundtable
3 days ago

Microsoft Advertising PMax Website Publisher URL Report Gains Conversion & Spend

Microsoft Advertising's PMax Website Publisher URL report now includes conversion and spend metrics for enhanced ad performance insights.
Marketing
fromMiami Herald
3 days ago

Don't bid your way out of rising cost per acquisition. Build your way out.

U.S. retail media ad spend is projected to reach $69.33 billion by 2026, but rising CPA indicates inefficiencies beyond ad accounts.
Marketing
fromAol
3 days ago

Don't bid your way out of rising cost per acquisition. Build your way out.

Focus on improving the offer and conversion journey rather than just adjusting ad bids to reduce cost per acquisition.
Marketing tech
fromRetail Dive
4 days ago

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Home Depot integrates its advertising network with Reddit, allowing advertisers to launch campaigns directly through its self-service portal.
Marketing tech
fromwww.marketingdive.com
4 days ago

Fossil sees 57% brand recall lift with InMobi's full-funnel ad solution

Fossil achieved a 57% increase in brand recall and 10% in brand awareness using InMobi's Ad Experiences solution for its Big Tic campaign.
Marketing tech
fromForbes
3 days ago

Avoiding The Zero-Click Crisis: 4 Strategies For AI Search Visibility

AI has transformed digital marketing, making traditional content strategies ineffective and emphasizing the need for earned authority.
#ai-search
Marketing tech
fromForbes
3 days ago

How Your Brand Could Be Winning AI Search And Still Losing Customers

Marketing leaders are focusing on AI visibility while neglecting conversion strategies, leading to stagnant growth despite high citation rates.
Marketing tech
fromHubspot
5 days ago

How to Optimize Content for ChatGPT: An AI Discovery Guide

Optimizing content for ChatGPT requires clear structure, authority signals, and extractable answers to enhance visibility in AI search results.
Marketing tech
fromForbes
3 days ago

How Your Brand Could Be Winning AI Search And Still Losing Customers

Marketing leaders are focusing on AI visibility while neglecting conversion strategies, leading to stagnant growth despite high citation rates.
Marketing tech
fromHubspot
5 days ago

How to Optimize Content for ChatGPT: An AI Discovery Guide

Optimizing content for ChatGPT requires clear structure, authority signals, and extractable answers to enhance visibility in AI search results.
#advertising
Marketing tech
fromInman
6 days ago

If Home Depot is on Reddit, where should you be?

Home Depot's new advertising strategy focuses on engaging consumers during their research phase, not just at the point of purchase.
fromThedrum
1 week ago
Marketing

Silicon Valley Executive Nathan Reuss Joins R&R Partners as Content Creative Director

Marketing
fromExchangewire
4 days ago

Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign

Kargo's campaign for UCB India successfully increased in-store traffic during the festive season using innovative advertising solutions.
Marketing tech
fromInman
6 days ago

If Home Depot is on Reddit, where should you be?

Home Depot's new advertising strategy focuses on engaging consumers during their research phase, not just at the point of purchase.
fromThedrum
1 week ago
Marketing

Silicon Valley Executive Nathan Reuss Joins R&R Partners as Content Creative Director

E-Commerce
fromFortune
4 days ago

How TikTok Shop is turning discovery into durable commerce | Fortune

Discovery e-commerce transforms shopping by integrating content and transactions, with TikTok Shop leading this shift.
Marketing tech
fromThedrum
4 days ago

How TUI incorporated MMM into their test and learn roadmap to drive post-pandemic recovery

TUI faced challenges in efficient bookings and brand repositioning post-pandemic, requiring a new measurement approach for performance and brand building.
Media industry
fromDigiday
4 days ago

WPP CFO says The Trade Desk operates in a smaller slice of the ad market

WPP's CFO emphasized transparency and the diminishing role of the open internet in ad spending during discussions about The Trade Desk.
Marketing tech
fromHubspot
4 days ago

Free Answer Engine Optimization Tools to Benchmark LLM Visibility

Free AEO tools can effectively optimize brand visibility without expensive tech stacks.
fromThedrum
4 days ago

Digital marketing agency Impression certifies as a B Corp

We are absolutely delighted to become a Certified B Corporation®. At Impression, we are truly committed to doing business differently and that's why one of our core values is 'Business for Good'.
Graphic design
Marketing tech
fromEMARKETER
5 days ago

AI's double-edged impact on brand safety

AI-generated content floods social media, creating brand safety challenges and impacting consumer trust, while also offering tools to address these issues.
fromwww.seroundtable.com
4 days ago

Bing Webmaster Tools Shows New AI Reporting Features

The new features include citation share, which indicates the share of total citations for a grounding query, grounding query intent with 15 predefined intents, semantic topic labels, and GEO-focused recommendations.
Marketing tech
#ai
Marketing tech
fromAol
1 week ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
1 week ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
1 week ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromExchangewire
6 days ago

DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of Media Decisions

DAIVID and ADIN.AI integrate AI-driven creative insights into marketing, enabling real-time campaign optimization and performance prediction.
Marketing tech
fromAol
1 week ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAol
1 week ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
1 week ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Online marketing
fromEntrepreneur
5 days ago

AI Is Inflating Customer Acquisition Costs. Here's the Fix.

AI is increasing customer acquisition costs by intercepting search traffic, necessitating new strategies for effective digital marketing.
Marketing tech
fromHubspot
5 days ago

AI visibility score: How to summarize your AI visibility

AI visibility score is essential for tracking brand presence in AI-generated responses across various platforms.
Marketing tech
fromAdExchanger
5 days ago

Pinterest Is Ready For Its CTV Debut | AdExchanger

Pinterest's acquisition of tvScientific enables user data access for CTV ad targeting, marking a significant shift in advertising strategy.
Marketing tech
fromForbes
5 days ago

You Bought The AI Tools, So Why Isn't Your Marketing Improving?

AI marketing tools require time, proper integration, and a solid plan to deliver effective results.
fromSearch Engine Roundtable
6 days ago

Google Business Profiles Video Editing Within Google App

Google is testing a new feature in the Google Maps app that lets you edit videos directly in the app. Users can trim the length of the video, crop the frame, edit the audio, add music, add filters, and so much more.
Online marketing
fromThedrum
6 days ago

Maximising real estate for OnMarket on PPC

OnTheMarket was not realising the full value of its budgets due to losing spend to unknown, fraudulent sources. The marketing team was dealing with the challenge of sophisticated bots that were hampering the effectiveness of its PPC activity.
Marketing tech
Online marketing
fromForbes
1 week ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
fromThedrum
1 week ago

Agency and marketing veteran Jay Owen joins Oliver as president

Brandtech is the largest global digital content partner for many of the world's biggest brands and businesses, working with eight of the world's top ten largest advertisers and 60 of the top 100.
Marketing tech
fromThedrum
1 week ago

YouTube traffic campaigns achieve 43% reduction in cost-per-session

Norse Atlantic Airways needed to drive high-quality sessions to its site to engage prospects across various channels, boosting brand consideration while managing high CPMs from current strategies.
European startups
#branding
Marketing
fromThedrum
1 week ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data, particularly search engine data, for informed decision-making.
Marketing
fromThedrum
1 week ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.
Marketing
fromThedrum
1 week ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data, particularly search engine data, for informed decision-making.
Marketing
fromThedrum
1 week ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.
#openai
Marketing tech
fromMiami Herald
1 week ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
fromTNW | Insights
1 week ago
Marketing tech

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

Marketing tech
fromMiami Herald
1 week ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
Marketing tech
fromTNW | Insights
1 week ago

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

OpenAI has transitioned ChatGPT's advertising model to cost-per-click, competing directly with Google and Meta for ad budgets.
#chatgpt
fromAdExchanger
1 week ago
Marketing tech

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
Marketing tech
fromForbes
1 week ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
Marketing tech
fromAdExchanger
1 week ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
Marketing tech
fromForbes
1 week ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
E-Commerce
fromGREY Journal
1 week ago

Your Shopify Store Is Already in ChatGPT

Shopify Agentic Storefronts enables merchants to sell on AI platforms, significantly increasing traffic and order conversions without additional fees or installations.
Marketing tech
from9to5Google
1 week ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.
Business
fromThe Motley Fool
1 week ago

Investor Cuts Stagwell Stake by 500,000 Shares After a 50% Stock Swing | The Motley Fool

My Personal CFO sold 500,882 shares of Stagwell for approximately $2.80 million, reducing its stake significantly.
Online marketing
fromMiami Herald
1 week ago

Local AI citation strategy: How to own your brand in AI search

Local AI citations from brand-controlled sources are crucial for accurate representation in AI-powered local search results.
Fundraising
fromThedrum
1 week ago

Digital Marketing and the Third Sector

Charities effectively use digital marketing and social media to connect with audiences and enhance fundraising efforts.
fromVariety
1 week ago

YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.

"YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators. By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments."
Marketing tech
Marketing tech
fromExchangewire
1 week ago

Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX

NeuroX revolutionizes media planning by using Neuro-Contextual AI for precise audience targeting across premium publishers and broadcasters.
Online marketing
fromThe Berkshire Eagle
1 week ago

Niche Ranker Launches Backlink Marketplace Featuring Over 13,000 User-Submitted Websites

Niche Ranker launched a backlink marketplace with over 13,000 websites for digital marketing link-building campaigns.
#ai-influencers
Social media marketing
fromVogue
1 week ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Fashion & style
fromThe Independent
2 weeks ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
2 weeks ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Social media marketing
fromVogue
1 week ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Fashion & style
fromThe Independent
2 weeks ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
2 weeks ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Bicycling
fromThedrum
1 week ago

The Battle of the Bikes: which motorbike brand is top hog?

Digital marketing performance of naked bike brands varies significantly, with some excelling in SEO, UX, and social media while others lag behind.
fromBusiness Live
1 week ago

Manchester e-commerce agencies merge to form Social Paradigm Group

The newly-established Social Paradigm Group is a Manchester-headquartered organisation bringing together paid social, creative, email and proprietary software all under one roof. The new structure has been created through the merger of Paradigm Media and Social Nucleus.
Marketing tech
#influencer-marketing
Marketing
fromThedrum
1 week ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
1 week ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromThedrum
1 week ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
1 week ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Growth hacking
fromEntrepreneur
1 week ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Online marketing
fromMiami Herald
1 week ago

Inside LLM SEO: How to optimize and measure your brand's visibility

Learning faster than competitors is crucial for businesses to adapt to LLM SEO and maintain a competitive edge.
fromExchangewire
1 week ago

Adzymic Makes Key Appointment to Drive Growth in North Asia

Sally Ng has a proven track record of driving commercial strategy and revenue growth across complex, multi-market environments, making her exceptionally well positioned to accelerate Adzymic's ambitions in North Asia.
Marketing tech
#agency-growth
Marketing
fromThedrum
1 week ago

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.
Marketing
fromThedrum
1 week ago

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.
Marketing
fromThedrum
1 week ago

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.
Marketing
fromThedrum
1 week ago

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.
fromThedrum
1 week ago

Jellyfish Names Marie Raimbert-Galtier as Managing Director for France

We help progressive brands move faster, smarter, and together. We reinvent marketing for brands, uniting media, creative, and data through cutting-edge technology and Generative AI.
Marketing
#direct-mail
Marketing tech
fromForbes
1 week ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
Marketing tech
fromMiami Herald
2 weeks ago

Why direct mail is making a comeback: Small businesses turn to mailboxes to beat digital fatigue

Digital marketing costs are rising, pushing small businesses to consider direct mail for better ROI.
Marketing tech
fromForbes
1 week ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
Marketing tech
fromMiami Herald
2 weeks ago

Why direct mail is making a comeback: Small businesses turn to mailboxes to beat digital fatigue

Digital marketing costs are rising, pushing small businesses to consider direct mail for better ROI.
fromThedrum
2 weeks ago

MZ Wallace appoints Croud to drive international growth

Croud helps brands unlock growth with a Return on Intelligence, applying innovative intelligence across brand strategy, integrated media, social, creative, and data. This approach emphasizes transparency, speed, and incrementality-focused measurement to fuel growth and unlock true value.
Marketing
Media industry
fromForbes
2 weeks ago

Unilever's 300,000 Creators Signals a Founder-Led Consolidation

Unilever's shift to creator-led content signals the creator economy's transition into an acquirable asset class.
Online learning
fromThedrum
2 weeks ago

Blue Array SEO Launches Blue Array Academy

Blue Array Academy offers specialized SEO training courses for in-house and agency staff, utilizing industry-standard tactics and strategies.
Marketing tech
fromThe Drum
2 weeks ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
Marketing tech
fromThedrum
2 weeks ago

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami partners with Reach plc to enhance programmatic advertising solutions across digital platforms in the UK.
Online marketing
fromInc
2 weeks ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
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