fromVariety
1 day agoWhy Lionsgate Hired TikTok Fan Editors to Market Movies
If you've spent time on TikTok, odds are you've seen your fair share of fan edits - intricately crafted montages of film, TV or other clips that are set to popular music. Some are like highlight reels, others are like memes and still others are fantasy-based interpretations of popular media that stray far from the tone or text of the source material.
Social media marketing