Council Post: GPT-Driven Search Is Shaping The Future Of SEO For Businesses
AI-driven search engines are transforming digital marketing by prioritizing user intent and context over traditional keyword-centric approaches.
Move Beyond Google Traffic as Zero-Click Becomes 2025 Norm
Zero-click search results are now a reality due to the rise of AI Overviews, forcing marketers to adapt their strategies.
CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard's Raja Rajamannar & Dotdash Meredith's OpenAI ad assist
Brands must adopt new SEO strategies tailored to AI agents, focusing on becoming the answers these agents deliver to consumers.
How can AI be used to supercharge SEO?
Generative AI is transforming SEO by providing data-driven, actionable insights that enhance efficiency and effectiveness in digital marketing strategies.
Track Rankings with Search Console
Google Search Console can track rankings following third-party tool blockages.
Enable 'Average position' to view search query rankings.
Excluding branded searches provides clearer SEO data.
Limit reports to specific pages for targeted insights.
Jump-start your digital marketing during January's slow period
January is an ideal time for businesses to enhance digital marketing strategies, including website audits and SEO enhancements.
Council Post: GPT-Driven Search Is Shaping The Future Of SEO For Businesses
AI-driven search engines are transforming digital marketing by prioritizing user intent and context over traditional keyword-centric approaches.
Move Beyond Google Traffic as Zero-Click Becomes 2025 Norm
Zero-click search results are now a reality due to the rise of AI Overviews, forcing marketers to adapt their strategies.
CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard's Raja Rajamannar & Dotdash Meredith's OpenAI ad assist
Brands must adopt new SEO strategies tailored to AI agents, focusing on becoming the answers these agents deliver to consumers.
How can AI be used to supercharge SEO?
Generative AI is transforming SEO by providing data-driven, actionable insights that enhance efficiency and effectiveness in digital marketing strategies.
Track Rankings with Search Console
Google Search Console can track rankings following third-party tool blockages.
Enable 'Average position' to view search query rankings.
Excluding branded searches provides clearer SEO data.
Limit reports to specific pages for targeted insights.
Jump-start your digital marketing during January's slow period
January is an ideal time for businesses to enhance digital marketing strategies, including website audits and SEO enhancements.
The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025
Generative AI is transforming marketing with significant efficiency benefits, yet caution is needed to avoid over-reliance on automation.
Using Artificial Intelligence for Speech Writing? Here's How to Overcome AI's Biggest Defect
Generative AI cannot achieve authenticity in communication, as it lacks access to lived experiences.
As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations
Influencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.
Gartner cautions of AI threat to mobile app usage
Mobile app usage is predicted to decline by 25% by 2027 as AI assistants gain prominence.
Marketers need to prepare for significant changes in first-party data collection due to decreased mobile app usage.
The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025
Generative AI is transforming marketing with significant efficiency benefits, yet caution is needed to avoid over-reliance on automation.
Using Artificial Intelligence for Speech Writing? Here's How to Overcome AI's Biggest Defect
Generative AI cannot achieve authenticity in communication, as it lacks access to lived experiences.
As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations
Influencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.
Gartner cautions of AI threat to mobile app usage
Mobile app usage is predicted to decline by 25% by 2027 as AI assistants gain prominence.
Marketers need to prepare for significant changes in first-party data collection due to decreased mobile app usage.
How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens
Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.
Instagram, powered by Reels, ascends the paid social media throne
Instagram's US ad revenues will surpass Facebook's by 2025, fueled by diversified ad strategies, particularly with Reels contributing significantly to growth.
Amazon aims to expand advertising business by letting retailers use its ad tools on their stores
Amazon Retail Ad Service allows other retailers to utilize its ad technology for contextual advertising.
Amazon's ad revenue has significantly grown, contributing heavily to the company's financial success.
Advertisers Worry Facebook May Become X
Meta's relaxed content moderation may attract some users but risks alienating key advertisers concerned about brand safety.
X CEO signals ad boycott is over. External data paints a different picture.
Yaccarino claims 90% of advertisers who boycotted X are back, but evidence suggests many top spenders are still absent.
Choice Hotels' Latest Ad Campaign
Choice Hotels International sees significant marketing success from comedian Keegan-Michael Key as their spokesperson, impacting bookings positively.
How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens
Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.
Instagram, powered by Reels, ascends the paid social media throne
Instagram's US ad revenues will surpass Facebook's by 2025, fueled by diversified ad strategies, particularly with Reels contributing significantly to growth.
Amazon aims to expand advertising business by letting retailers use its ad tools on their stores
Amazon Retail Ad Service allows other retailers to utilize its ad technology for contextual advertising.
Amazon's ad revenue has significantly grown, contributing heavily to the company's financial success.
Advertisers Worry Facebook May Become X
Meta's relaxed content moderation may attract some users but risks alienating key advertisers concerned about brand safety.
X CEO signals ad boycott is over. External data paints a different picture.
Yaccarino claims 90% of advertisers who boycotted X are back, but evidence suggests many top spenders are still absent.
Choice Hotels' Latest Ad Campaign
Choice Hotels International sees significant marketing success from comedian Keegan-Michael Key as their spokesperson, impacting bookings positively.
Techifox Planning to Launch LLA Program to Help Law Firms Grow
Techifox's LLA Program offers law firms a unique opportunity to grow and enhance their marketing efforts with proven strategies, ensuring a competitive advantage.
Adobe's new bulk AI image tool can edit thousands of images in seconds
Firefly transforms image editing by enabling complex modifications to existing visuals, aimed at enhancing efficiency in advertising campaigns.
How To Prioritize Accessibility In Your 2025 Digital Marketing Strategy
Marketers in 2025 must prioritize digital accessibility to include customers with disabilities, navigating compliance and leveraging technology effectively.
How To Create (And Grow) A Business Facebook Page In 5 Steps
Facebook business pages enhance online presence and offer advanced tools for audience engagement and business growth.
Top Strategies for Successful Email Marketing in 2025
Email marketing is crucial for business growth in 2025, focusing on campaign diversity, list building, and performance tracking for significant outcomes.
Scams, security & synthetic stars: How brands & agencies can lead in world of AI deception
Marketers must prioritize consumer trust amid the allure of new AI and tech innovations showcased at CES 2025.
Importance of SMM in Digital Marketing
Digital Eyes focuses on tailored strategies for enhancing online presence and achieving measurable results for businesses.
In 2025, These SaaS Landing Pages Are My Go-To for Inspiration
Effective SaaS landing pages must clearly communicate value through headlines, features, social proof, and minimal navigation to convert visitors into customers.
Adform Appoints Jens Bargmann in new VP of Retail Media Role
Adform appoints Jens Bargmann as VP of Retail Media, positioning itself as a leader in a rapidly growing sector.
Nummero is a dynamic digital marketing agency in Bangalore focused on empowering small and medium-sized businesses worldwide.
What won't happen in 2025
Most industry predictions for media and advertising won't happen as promised.
Retailers selling ad space exemplifies a persistent but ineffective trend in advertising.
Tokenism in diversity efforts continues to plague agencies, despite flashy initiatives.
Ad budgets will continue to be reallocated last minute, defying planned expenditures.
YouTuber Legal Eagle is suing over PayPal's Honey extension
Devin Stone is suing PayPal over Honey's alleged manipulation of affiliate links, violating California's laws and undermining creators' income.
YY Group Boosts Digital Power with MediaPlus Acquisition: $20M Revenue Growth In Sight - YY Group Holding (NASDAQ:YYGH)
YY Group is acquiring MediaPlus to enhance digital capabilities and operational efficiency, aiming for $20 million in additional revenue over three years.