#digital-marketing

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Artificial intelligence
MarTech
16 hours ago
Artificial intelligence

Decoding generative AI: Top LLMs and the app ecosystems they support | MarTech

The approach to selecting technology tools for marketing tasks remains similar, but the landscape of marketing tools, particularly AI tools, has evolved significantly. [ more ]
Geeky Gadgets
1 day ago
Artificial intelligence

How to Create Your Own AI Influencer

The emergence of AI influencers in digital marketing combines AI and social media, providing unique monetization opportunities. [ more ]
Digiday
3 weeks ago
Artificial intelligence

CNC Agency creates innovation lab to connect AI, experiential content to the physical world

Smaller agencies can now engage in cutting-edge technological innovation.
CNC Agency launched an innovation division focusing on AI and immersive content to drive creativity and technology. [ more ]
Forbes
3 weeks ago
Artificial intelligence

Council Post: Large Language Models Explained: How Agencies Can Harness AI's Future

Large language models (LLMs) like GPT-3 and GPT-4 have made significant advancements, breaking barriers in the digital universe.
AI is being used in agencies for tasks like clustering SEO keywords efficiently and tailoring strategies to client needs. [ more ]
Entrepreneur
3 weeks ago
Artificial intelligence

AI Is Revolutionizing Targeted Advertising - Here Are The Ethical Implications You Need to Consider | Entrepreneur

Targeted advertising driven by AI offers hyper-personalized promotions with advanced consumer data analysis and continuous optimization through interaction. [ more ]
Entrepreneur
4 weeks ago
Artificial intelligence

Quickly Create eBooks and Earn Money Online with This $25 AI Tool | Entrepreneur

Utilize AI technology for online income
Establish a side hustle without writing experience [ more ]
moreArtificial intelligence
Marketing
The Drum
18 hours ago
Marketing

Why events marketing spend is booming when other channels are sluggish

Event marketing is a standout category in the IPA's Bellwether report, showing considerable growth for nine consecutive quarters. [ more ]
MarTech
13 hours ago
Marketing

Why the shift from 'conversions' to 'key events' in GA4 is a game-changer | MarTech

The shift from 'conversions' to 'key events' in GA4 is crucial for digital marketers to grasp and leverage in their reporting. [ more ]
Fast Company
20 hours ago
Marketing

Ibotta IPO: Stock price closely watched today as Walmart-backed marketing platform lists on NYSE

Ibotta Inc, a digital marketing platform, is going public with an IPO priced at $88.00, aiming to raise $220 million. [ more ]
The US Sun
2 days ago
Marketing

I quit my 9-5 to become a stay-at-home mum - now I've made six figures

Kelly G from the US made a six-figure income with just one hour of work daily through digital and affiliate marketing. [ more ]
The Drum
3 days ago
Marketing

When it comes to SEO in 2024, linguisic nuance is key

Understanding linguistic nuances through search and social listening tools is crucial for effective digital marketing strategies. [ more ]
Labridge Digital Marketing
4 days ago
Marketing

Social Media Strategy: Boost Your Online Presence

Social media strategy is essential for businesses to connect with the audience effectively and achieve goals through thoughtful planning and engagement. [ more ]
moreMarketing
content-creation
Brandingmag
2 days ago
Marketing

Brand Remix Culture and Gen Z's Sonic Youth

Gen Z values brand authenticity and wants to actively participate in brand marketing efforts, especially through engaging and customizable sonic assets. [ more ]
WWD
2 days ago
Marketing

Group Black Acquires Galore Media, Inc.

Group Black acquires Galore Media, specializing in beauty, pop culture, and fashion content. Plans to enhance content offerings for diverse audiences. [ more ]
Forbes
1 week ago
Marketing

Council Post: Five Tactics To Promote Your Book And Thought Leadership Online

Utilize digital marketing for book promotion to reach a wider audience online.
Invest in a dedicated team for online book sales and discoverability. [ more ]
Barrons
1 week ago
Artificial intelligence

AI Vs Humans: Influencers Face Competition From Virtual Models

AI is being increasingly utilized by social media influencers to enhance content and reduce costs.
AI-generated influencers are gaining popularity and posing challenges to human influencers in the industry. [ more ]
jeffbullas.com
2 weeks ago
Marketing

What is an Influencer? The Power Players Shaping Today's Digital Landscape - jeffbullas.com

Influencers wield significant influence on consumer decisions and brand perception.
The influencer marketing industry is valued at $16.4 billion in 2022 and continues to grow. [ more ]
The US Sun
2 weeks ago
Marketing

My clients make 30k a month from social media & have less than 1k followers

Clients can earn high income from social media with few followers
Consistency and strategic posting can lead to viral success on TikTok [ more ]
morecontent-creation
Labridge Digital Marketing
3 days ago
Data science

Reporting and Analysis: Essential Insights for Business Growth

Reporting is like telling a story with numbers, while analysis goes a step further to understand the data and find patterns or trends. [ more ]
Creative Bloq
4 days ago
Graphic design

Oreo reckons it inspired the design of an ubiquitous UI icon

The hamburger menu commonly seen on websites and apps was potentially inspired by the Big Mac and Oreo cookies.
Brands like McDonald's and Oreo are playfully claiming credit for the design of the hamburger menu.
There is speculation about potential sponsorship opportunities through naming rights for app menus. [ more ]
Digiday
4 days ago
Marketing

Amid digital marketing changes, Ibotta turns to brand-building efforts

Ibotta turns to in-person activations for shopper attention. [ more ]
MarTech
3 days ago
Marketing

Ana Mourao: Spotlight on the expert | MarTech

Ana Mourão shares her journey from economics to digital marketing and data, emphasizing the importance of leveraging data in marketing roles. [ more ]
www.housingwire.com
3 days ago
Marketing

NAMB partners with Roomvu on digital marketing efforts

NAMB partners with Roomvu for AI-driven digital marketing tools. [ more ]
social-media
Social Media Explorer
6 days ago
Marketing

Connecting the Dots: Uniting SEO and Social Media Strategies for Stronger Brand Identity - Social Media Explorer

SEO and social media integration magnifies brand visibility and influence. [ more ]
Lindsey Gamble
2 weeks ago
Marketing

Snapchat Adds the Ability for Creators to Share and Upload Longer Videos Like TikTok - Lindsey Gamble

Snapchat now allows up to three-minute videos, following TikTok and Instagram.
Creators may benefit from repurposing longer videos for Snapchat's Spotlight feature. [ more ]
Forbes
3 weeks ago
Marketing

How To Get Better At Social Media Marketing So You Can Actually Make More Sales

Consistency is crucial in digital marketing for customer satisfaction and loyalty.
Quality content is essential to stand out in the saturated realm of social media marketing. [ more ]
Vogue Business
1 month ago
Marketing

What a TikTok ban would mean for its closest social media competitors

TikTok embraces internet culture differently from Instagram, which may drive users towards TikTok.
Instagram may need to pivot its strategy to accommodate TikTok-like content to retain and engage users and brands. [ more ]
moresocial-media
Forbes
6 days ago
Marketing

Council Post: Why Would A Company Spend $1 Million On A Domain Name?

Acquiring ultra-premium domain names offers instant credibility and trust to businesses. [ more ]
London Business News | Londonlovesbusiness.com
1 week ago
Marketing

Elevating your marketing skills with online courses

Online courses provide flexibility, cost-effectiveness, global expertise, and self-paced learning.
Key marketing skills to focus on include data analysis, content creation, digital advertising, and consumer behavior understanding. [ more ]
adlibweb.
1 week ago
Marketing

A Handbook for Crafting Outstanding Email Automation Plans

Email marketing automation is crucial for efficiency and effectiveness in digital marketing strategies.
Automation tools save time and enhance customer interactions while ensuring accuracy in emails. [ more ]
Dailycaller
1 week ago
Marketing

2024 SEO MEETUP SEO Conference to be hosted for Digital Marketing Professionals

SEO Meetup SEO Conference on April 18th and 19th, 2024 in New York City.
Event aims to equip attendees with the latest trends and skills in digital marketing and SEO. [ more ]
Shopify
1 week ago
Web design

Domain SEO Explained: Choosing an SEO-Friendly Domain Name - Shopify

Domain name impacts SEO through ranking, user perception, and market positioning.
Domain SEO involves optimizing domain name specifically, distinct from webpage and URL SEO. [ more ]
Forbes
1 week ago
Web design

Council Post: 10 SEO Tips For Beginners

SEO is crucial for more web traffic and business/sales. Website performance optimization is key for better search results. [ more ]
personalization
eLearning Industry
1 week ago
Marketing

The Art Of Driving Audience Engagement And Results (For SaaS Startups)

SaaS startups need to focus on driving audience engagement and trust to achieve desired results.
Understanding audience engagement metrics and dynamics is crucial for optimizing service and B2B digital marketing strategies. [ more ]
Forbes
1 week ago
Marketing

Council Post: Navigating The Cookieless Era: How Pharma Adapts To Continual Disruption

Pharmaceutical industry urged to rethink digital strategies due to demise of third-party cookies.
Leveraging point of care marketing and precision targeting through first-party data is crucial for tailored messaging. [ more ]
Forbes
1 week ago
Artificial intelligence

Council Post: How AI Is Revolutionizing Digital Advertising In 2024

AI revolutionizing digital advertising with efficiency and targeted campaigns.
AI's impact includes predictive analytics for trend forecasting and personalized campaigns at scale. [ more ]
Practical Ecommerce
2 weeks ago
Business intelligence

New Ecommerce Tools: April 2, 2024

Twilio launches Unified Profiles and Agent Copilot for personalized interactions.
Adobe introduces Firefly Services and Custom Models for scalable personalized content creation.
Google releases updated product discovery tools to enhance personalized shopping experiences. [ more ]
Forbes
1 month ago
Marketing

Council Post: AI, Augmented Reality And CGI Marketing Trends In 2024

AI-powered personalization is revolutionizing marketing strategies by leveraging machine learning and natural language processing for hyper-targeted messaging.
Chatbots are a prominent AI application in marketing, enhancing customer experience, collecting valuable data, and acting as continuous consumer insight surveys. [ more ]
morepersonalization
The Drum
1 week ago
Marketing

Best Ads of the Week: Deutsche Telekom's quirky Euro 2024 ad & Oreo's hamburger menu hack

Campaigns embrace age diversity
Creative approaches by brands [ more ]
Digiday
1 week ago
Marketing

Publishers turn to other platforms to address platform referral traffic issues

Publishers are investing in alternative social platforms like Instagram and TikTok for reach.
Concerns exist over whether alternative platforms can compensate for the decline in social referral. [ more ]
oregonlive
1 week ago
Marketing

Oregon digital marketing agency Adpearance sells to parent company of The Oregonian/OregonLive

Adpearance is being sold to Advance Local, with 64 employees joining the company.
Adpearance specializes in online advertising and marketing, particularly for the automotive market. [ more ]
ReadWrite
1 week ago
Marketing

6 Strategies to Improve Your Online Presence

A strong online presence increases brand awareness, leads, and sales.
Enhance website user experience and master SEO for better online visibility. [ more ]
influencer-marketing
Digiday
1 week ago
Marketing

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

Brands increasingly invest in influencer marketing in the creator economy
Linktree aims to enhance creator monetization and control. [ more ]
Intelligencer
3 weeks ago
Artificial intelligence

How an Automated Spokesmodel Drove the Internet Insane

AI technology used to create deepfake influencer videos is becoming more prevalent in digital marketing campaigns.
Content creators may inadvertently find AI clones of themselves online without prior knowledge or consent. [ more ]
Digiday
3 weeks ago
Marketing

Why the creator industry is setting its sights on on the small screen

Creators are moving beyond mobile screens to small screens via influencer companies like LTK.
LTK Connected TV allows brands to use LTK creator content for shoppable streaming ad spots, offering cost efficiency and measurement. [ more ]
Digiday
3 weeks ago
Marketing

Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself

B2B brands are increasingly incorporating influencer marketing into their strategies.
Influencers can be effective for B2B brands to reach audiences authentically. [ more ]
BostonGlobe.com
1 month ago
Marketing

'I guess I have to keep posting': Inside the lives and finances of Boston influencers - The Boston Globe

Influencer marketing is a viable career, with some influencers earning substantial incomes.
Influencers need to diversify platforms to mitigate risks associated with potential bans or changes in social media apps. [ more ]
moreinfluencer-marketing
Forbes
1 week ago
Deliverability

5 Tips For Creating A Professional Email Signature

Short and concise email signatures are effective.
Professional email signatures enhance brand image and communication efficiency. [ more ]
Forbes Advisor
3 weeks ago
Deliverability

5 Benefits of Email Marketing in 2024

Email marketing is scalable and cost-effective.
Welcome emails are crucial for customer engagement. [ more ]
MarTech
4 weeks ago
Deliverability

The 2024 guide to email deliverability | MarTech

Deliverability is crucial for email marketing success
Understanding email deliverability is essential for improving open rates [ more ]
Newsday
1 week ago
Marketing

THE WEEK AHEAD

Assessment and matching of interests with career goals in workshops
Education and training opportunities for small business development [ more ]
PR Daily
1 week ago
Marketing

How I Got Here: West of Fairfax's Courtney Lopez on taking risks - PR Daily

Courtney Lopez brings expertise in digital marketing and storytelling to West of Fairfax.
Challenges in digital branding include balancing growth, client relationships, and team well-being. [ more ]
Above the Law
1 week ago
Marketing

Top Ideas For Creating Law Firm Lead Magnets

Lead magnets can help law firms showcase expertise and build trust with potential clients.
Landing pages are crucial for converting visitors into leads by offering valuable content in exchange for contact information. [ more ]
USA TODAY
1 week ago
Food & drink

Prepared Food Photos: Culinary Excellence

Stunning food photos are in high demand in digital marketing for food businesses.
Prepared Food Photos provides exclusive images for food enthusiasts, chefs, and supermarket professionals. [ more ]
The US Sun
1 week ago
Marketing

I'm a mum & I made 200k from my easy side hustle anyone can copy

Stay at home mum makes thousands a day from digital marketing without qualifications
Jodie learned digital marketing skills through self-education and now earns over £200,000. [ more ]
The Drum
2 weeks ago
Marketing

The Cerveza Cristal effect: What happens when memes and brands entwine

The Cerveza Cristal meme has resurfaced and gained popularity, showcasing the integration of ad campaigns into the original Star Wars trilogy.
The original campaign from the early 2000s was both praised and criticized, leading to its withdrawal due to concerns by Lucasfilm. [ more ]
Business and Life Tips - Business, Internet Marketing and Personal Development Tips
2 weeks ago
Marketing

How Digital Marketing Firms Can Automate Their Operations in the AI World

Digital marketing utilizes online channels for targeted promotion.
AI automation enhances efficiency in marketing operations. [ more ]
Social Media Today
2 weeks ago
Marketing

Snapchat Launches 'Advanced Partner Program' to Help Build on Opportunities

Snapchat launches Advanced Partner Program for agencies to improve ad solutions.
Advanced Partners receive personalized training, support, and tools to enhance collaboration and measurement on Snapchat. [ more ]
Investor's Business Daily
2 weeks ago
Marketing

HubSpot Rises On Report Google Eyeing Bid For Marketing Specialist

Google-parent Alphabet is considering an offer for HubSpot, causing an increase in HubSpot stock and a decrease in Google stock.
HubSpot, a digital marketing specialist, focuses on sales and marketing software for small to midsize businesses and faces competition from Salesforce and Adobe Systems. [ more ]
AdExchanger
2 weeks ago
Marketing

LinkedIn Is All Business With CTV | AdExchanger

LinkedIn expands into CTV advertising for B2B targeting.
LinkedIn users are more receptive to ads due to intentional platform use. [ more ]
The Drum
2 weeks ago
Marketing

The Drum

Consumers control engagement with brands
Social selling and gamification are key strategies for marketers [ more ]
Entrepreneur
2 weeks ago
Marketing

How to Maintain Brand Authenticity in a Skeptical World | Entrepreneur

Authenticity is crucial for brands in the crowded marketplace
Establishing trust is foundational for consumer-brand relationships [ more ]
London Business News | Londonlovesbusiness.com
2 weeks ago
Marketing

SEO agency with specialism in travel sector scales growth following rebrand

Specialist experience in travel sector led to 58% growth after rebranding
Expansion of service offerings to include holistic digital marketing approach [ more ]
What's Trending
2 weeks ago
Marketing

Using Natural Language Processing (NLP) for Improved SEO and Content Relevance

NLP plays a crucial role in SEO, moving beyond traditional keyword strategies to focus on user intent.
Working with an experienced internet marketing agency can enhance a marketer's ability to leverage NLP for content relevance. [ more ]
Cequens
2 weeks ago
Marketing

How to use mobile marketing for great customer experiences in Ramadan 2024

Ramadan is a prime time for businesses to utilize mobile marketing and enhance customer experience.
Consumer habits during Ramadan show increased shopping activity and a focus on finding deals and promotions. [ more ]
The Drum
2 weeks ago
Marketing

From 'conversion' to 'key events': What in the world is going on with GA4?

Google is streamlining conversion tracking between GA4 and Google Ads for better reporting.
The terminology change in GA4 from 'conversion' to 'key events' affects how marketers optimize campaigns. [ more ]
Adweek
2 weeks ago
Marketing

TikTok Shop or Flop? The Future Social Commerce

Social commerce integrates shopping experiences into social media platforms, enhancing convenience for consumers.
TikTok shows strong potential in the social commerce space, appealing to a large user base and particularly Gen Z. [ more ]
Social Media Today
4 weeks ago
Marketing

TikTok Tests More Live Subscriber Perks to Incentivize Sign-Ups

TikTok is expanding subscriber perks for live-streamers
New features aim to boost subscriptions and income for live-streamers [ more ]
The Drum
2 weeks ago
Marketing

Programmatic podcast advertising on the rise: addressing transparency and targeting

Digital podcast advertising is growing as brands seek to engage audiences.
New tools are transforming podcast advertising, making investments more manageable and transparent. [ more ]
TipRanks Financial
2 weeks ago
Marketing

Snipp Interactive Unveils Sports Marketing Toolkit - TipRanks.com

Snipp Interactive offers resources for sports marketing
Brands can boost engagement through sports events [ more ]
Forbes
2 weeks ago
Marketing

5 Steps To Get Started As A Creator In 2024

Starting as a new content creator in 2024 can be overwhelming, focusing on niche and experimentation is crucial.
Creating a mission statement and defining a niche can help clarify your brand's purpose and content strategy. [ more ]
MarTech
2 weeks ago
Marketing

Privacy, personalization and the new frontier of digital advertising | MarTech

Digital marketing is evolving rapidly in response to technology and regulations.
Brands are returning to basic strategies like organic content marketing and storytelling to adapt to changing consumer preferences. [ more ]
Practical Ecommerce
2 weeks ago
Marketing

10 New Ecommerce Books for Spring 2024

Using humor in digital marketing can help establish a brand's voice and engage audiences effectively.
Transformation strategies for startups and established companies ensure sustainable growth and success. [ more ]
Forbes
3 weeks ago
Marketing

Top 5 Skills To Elevate Your Freelancing Career

Freelancers have autonomy to choose clients and projects, diversify income, and shape work lives.
Skills like digital marketing and sales nurturing are essential for freelancers to succeed and grow their businesses. [ more ]
Forbes
3 weeks ago
Marketing

Council Post: How PR And SEO Can Supercharge Your Digital Marketing

SEO and PR are key digital marketing tactics for brand visibility and trust-building.
Backlinks from high-authority websites are crucial for SEO success. [ more ]
AWeber
3 weeks ago
Marketing

How to be a successful affiliate marketer: Growth strategies & tips | AWeber

Affiliate marketers' earnings greatly vary by experience level, with beginners making significantly less than those with over 10 years in the industry.
SEO is a key channel for affiliate marketers but is highly competitive and volatile, requiring time and effort to maintain rankings. [ more ]
Entrepreneur
3 weeks ago
Marketing

5 Ways SaaS is Changing Digital Marketing | Entrepreneur

The SaaS industry is rapidly growing, with the market projected to reach $232 billion by 2024.
Businesses can leverage SaaS solutions like CRM, email marketing software, and analytics to enhance marketing strategies. [ more ]
beehiiv Blog
3 weeks ago
Marketing

The Solopreneur's Guide to Email Domination

Email marketing is more powerful than social media in generating revenue.
Building an email list provides direct connection and control without relying on external platforms. [ more ]
Entrepreneur
3 weeks ago
Marketing

5 Trends That Are Shaping the Next Generation of Marketing | Entrepreneur

IT solutions like AI and automation enhance digital marketing
AI revolutionizes marketing with chatbots and predictive analytics [ more ]
Digiday
4 weeks ago
Marketing

Best Western overhauls its data ahead of a cookie-less future

Advertisers focusing on first-party data post-third-party cookie decline
Leveraging consumer insights for targeted marketing in the hospitality industry [ more ]
Shopify
4 weeks ago
Marketing

21 Types of Marketing to Promote Your Brand (2024) - Shopify

Different types of marketing include B2B and B2C, each appealing to different target audiences.
Marketing strategies aim to engage, inform, and attract customers through various channels like social media and influencer marketing. [ more ]
Social Media Today
4 weeks ago
Marketing

Google Announces Ad Placement Partnership With Disney

Google partners with Disney for ad integration
Expanded reach and impact for advertisers with Google-Disney partnership [ more ]
The Business of Fashion
4 weeks ago
Marketing

Temu and Shein Are the 'Jaws' of Digital Advertising

Chinese e-commerce giants like Temu and Shein are disrupting fashion brands' advertising strategies on platforms like Facebook, Instagram, and Google.
The aggressive advertising spending by Temu and Shein can significantly impact other brands, making it more expensive to reach target customers. [ more ]
Social Media Today
4 weeks ago
Marketing

Google Announces New Ad Placement Partnership with Disney

Google partners with Disney to expand campaign reach
Enhanced reach and impact with Disney's high-quality inventory [ more ]
Digiday
1 month ago
Marketing

Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists

Data-driven decision-making is crucial in successful media planning and buying.
Innovative partnerships and technologies can lead to significant improvements in campaign performance. [ more ]
Entrepreneur
1 month ago
Growth hacking

Is SEO Worth It for Small Businesses? | Entrepreneur

SEO is crucial for small businesses' success.
Staying updated with SEO trends is essential for organic growth. [ more ]
Forbes
1 month ago
Growth hacking

Council Post: Major SEO Opportunities That Are Right Under Your Nose

Managing online discoverability is crucial in 2024
Leverage public data to stay ahead of competition [ more ]
Adweek
1 month ago
Marketing

Bridging the Worlds of Sports, Technology and Fandom

Understanding fandom and leveraging technology are vital for success in the digital sports and entertainment landscape.
Enhancing digital platforms to promote interaction and community-building can foster global communities of fans. [ more ]
Social Media Today
1 month ago
Marketing

Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Instagram launches 'Ads with Promo Codes' globally for brands to consider in campaigns.
Advertisers leveraging the feature saw reduced cost per purchase and increased conversions. [ more ]
MarTech
1 month ago
Marketing

Google Search Ads 360 gains retail media capabilities | MarTech

Google offers offsite retail media capabilities in Search Ads 360 to boost sales through unique retailer audiences and AI.
Improved reporting in Search Ads 360 allows for measuring success at the brand, campaign, or SKU level, tying ad spend directly to sales. [ more ]
beehiiv Blog
1 month ago
UX design

Boost Your Conversions: How to Fix Your Landing Page Mistakes

Poorly designed landing pages can harm conversions and profits.
Key elements of effective landing page design include visual appeal, simplicity, clear call-to-action, and user experience. [ more ]
Variety
1 month ago
Marketing

CBS Has New Match for Taylor Tomlinson: A Pack of B-to-B Advertisers (EXCLUSIVE)

Taylor Tomlinson draws young crowds and excels on social media.
CBS partners with B-to-B advertisers for targeted marketing opportunities. [ more ]
Exchangewire
1 month ago
Marketing

PRISA Media Partners with First-id to Advance the Cookie-Free Environment

PRISA Media collaborates with First-id for advertising innovation
Benefits of First-id collaboration for PRISA Media [ more ]
Exchangewire
1 month ago
Marketing tech

PRISA Media se asocia con First-id para avanzar en el entorno cookieless

PRISA Media collaborates with First-id for first-party ID solution, enhancing advertising innovation.
Integration of First-id and PRISA ID focuses on audience data unification, identity graphs, personalization, and digital business exploration. [ more ]
Adweek
1 month ago
Marketing

WPP's OpenX Model Is Making Marketing Magic for Coca-Cola

Coca-Cola shifted towards 60% digital marketing with OpenX agency
Launch of 'Foodmarks' campaign highlights culturally relevant locations. [ more ]
Forbes
1 month ago
Marketing

Council Post: The Marketing Value Of Having Conversations In Person

In-person interactions hold more value than digital marketing.
Consumers are becoming numb to conventional digital advertising. [ more ]
Thedrum
1 month ago
Marketing

Space & Time offers a LaunchPad into digital with new training programme

Space & Time launches LaunchPad entry-level training program for digital marketing professionals
LaunchPad offers 3-month comprehensive training in digital marketing, strategic thinking, and client experience [ more ]
Shopify
1 month ago
Marketing

Fashion Marketing: The Key to Standing Out in the Industry (2024) - Shopify

Fashion marketing entails promoting a fashion brand by distinguishing it through tailored marketing strategies.
Fashion marketers work on creating compelling brand images and driving sales through various marketing techniques. [ more ]
Marketing Dive
1 month ago
Privacy professionals

Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds

Marketing professionals foresee continued privacy legislation and signal loss.
Ad buyers are shifting personalization tactics due to privacy regulations. [ more ]
Newsmax
1 month ago
Marketing

TikTok Advertisers to Look to Rivals if Ban Bill Passes

Advertisers prepare contingency plans amid TikTok uncertainty
Meta's Reels and YouTube's Shorts could benefit if TikTok is banned [ more ]
MarTech
1 month ago
Agile

Navigating the cookieless future with cross-functional teams | MarTech

Cross-functional collaboration is essential in the shift away from third-party cookies.
Real-time collaboration is necessary to address challenges posed by new privacy shifts. [ more ]
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