Amazon allows users to change their country to receive relevant recommendations, switch currencies, and access Kindle books from different regions. [ more ]
Walmart is in talks to buy smart television-manufacturer Vizio for more than $2 billion.
Walmart sees the acquisition as a way to expand its digital advertising business and generate more profits beyond its traditional retail operations. [ more ]
Reddit Adds Dynamic Product Ads to Help Brands Reach Shoppers in the Discovery Phase
Reddit's communities heavily focus on purchase decisions and discussions about products, leading to a partnership with Google to utilize Dynamic Product Ads. [ more ]
How To Find a Product to Sell Online With 12 Strategies - Shopify
Finding profitable trending products for an online store can be challenging but crucial. Different strategies like solving customer pain points or capitalizing on trends can help overcome these challenges. [ more ]
Big River, an arm of Amazon, operates covertly to gather intelligence on rivals through e-commerce sales and participation in competitor events. [ more ]
Council Post: How AI Is Revolutionizing E-Commerce
AI turning intelligence into a utility is reshaping the workplace dynamics and emphasizing the importance of human connections.
E-commerce sector in 2024 is at a critical point with AI adoption, offering substantial growth opportunities but faces challenges in digital advertising effectiveness. [ more ]
Council Post: 12 Ways E-Commerce Companies Can Boost D2C Sales With AI
AI is transforming the e-commerce landscape by helping businesses personalize recommendations, handle customer service, and optimize pricing strategies.
Creative ways to blend AI with digital marketing include generating hyper-dynamic landing pages, monitoring brand and product sentiment, analyzing customer data, and personalizing product recommendations. [ more ]
YouTube launches new Shopping features to help creators market products and grow their earnings | TechCrunch
YouTube is launching Shopping Collections to enable creators to curate products for users to browse through.
YouTube is enhancing its Shopping features to include an Affiliate Hub for creators, integration with Fourthwall website builder, and expanded product tagging capabilities. [ more ]
How TikTok Shop Became The Internet's Favorite New Dollar Store
TikTok Shop has sold over $1 billion products in six months, including questionable quality items like counterfeits.
Influencers on TikTok are successfully marketing products with unverified claims, such as a mouthwash alternative with no proven medical benefits. [ more ]
Why Calvin Klein Needs More Than Jeremy Allen White to Grow
Calvin Klein's campaign with Jeremy Allen White led to a 30% increase in underwear sales but did not translate into sustained growth.
Turning around a brand like Calvin Klein requires more than just one successful campaign; it involves a long-term strategic plan for profitable growth. [ more ]
How To Sell Print On-Demand T Shirts: A Quickstart Guide - Shopify
T-shirts are a popular print-on-demand product with a market expected to grow over 7 billion by 2030.
Finding the right print-on-demand company, creating appealing designs, and using effective conversion strategies are essential for success in selling t-shirts online. [ more ]
Forbes EQ BrandVoice: Shipping And Logistics: Behind The Scenes Of A Small E-Commerce Brand
Small businesses, like Erleia, are increasingly forming and conducting e-commerce operations from homes, basements, and garages.
Consumers' expectations for fast and free shipping have impacted retailers of all sizes, but the logistics of online shopping differ for small brands. [ more ]
Bilibili targeting more collaboration with e-commerce advertisers like Taobao
Bilibili is adding cross-platform links to e-commerce sites to increase revenue from its 100 million DAUs.
The company narrowed its net loss and boosted net revenue through ads, collaborations with e-commerce platforms, and enhanced advertising efficiency. [ more ]
Online retail thrived during the pandemic, with a significant increase in online traffic and spend.
Retailers need to focus on improving their digital capabilities and invest in omnichannel strategies to provide a seamless customer experience. [ more ]
Performance marketing has changed due to unreliable third-party data and less accurate targeting and measurement after iOS14. Marketers must justify budgets and focus on brand-building. [ more ]
Job Vacancy: Video Creator & Growth Hacker (m/w/d) - Schwerpunkt Meta / Tiktok Ads // Dick Johnson GmbH | Marketing & Communications Jobs | Berlin Startup Jobs
E-Commerce brand Dick Johnson focuses on men's grooming for stylish looks and confidence.
Success attributed to not taking themselves too seriously, incorporating humor, and recent growth through TikTok and Meta Ads. [ more ]
From Clicks to Cart: The Rise of Social Commerce in APAC
Social commerce is experiencing rapid growth in the APAC region, driven by the region's digitalization and integration of e-commerce into social platforms.
APAC consumers heavily rely on mobile shopping and are influenced by social media influencers when making purchasing decisions. [ more ]