"Its "classic with a twist" aesthetic, the cofounders say, is crafted for exactly the kinds of women who run DC: ambitious, professional, wanting to look put-together without burning too much energy on clothes. It's working. "Someone needs to do an exposé on the absolute chokehold the Tuckernuck shift dress has on the Capitol Hill girlies rn," tweeted one congressional reporter last July."
"Tuckernuck's popularity isn't limited to Washington, but the brand has local roots. Sisters Jocelyn Gailliot and Maddy Grayson grew up here, attended National Cathedral School, and later launched the company with Grayson's college friend September Votta. Today, Votta and Grayson live in Georgetown, while Gailliot lives in New York. Recently, I met them for an interview at Tuckernuck's West End office space, which is expanding to a footprint about twice its previous size. The company is clearly in a growth phase."
Tuckernuck launched in 2012 as an e-commerce boutique curating upscale brands and has grown into a nine-figure company with its own in-house label. The brand operates two brick-and-mortar stores near the Georgetown waterfront and on New York's Upper East Side, and plans a larger Georgetown flagship. The aesthetic blends classic styles with playful details aimed at ambitious, professional women who want polished looks without investing excessive time in dressing. The company has gained media and social-media attention for signature pieces like the "Jackie" and shift dresses. The West End office is expanding to about twice its previous size.
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