fromThe Business of Fashion
1 day agoHow Centring Community Kickstarted Kotn's Growth
Beginning in 2022, working with strategic partner BYNK Media, Kotn shifted its creative and marketing strategy to a more community-focused approach, foregrounding its unique origins, social mission and global appeal. It invested in expanding its brick-and-mortar retail portfolio, positioning stores as creative hubs and community spaces rather than just distribution channels. It reframed its identity from being a " sustainable brand," with one of the highest B Corp certifications,
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