#retail-expansion
#retail-expansion
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#e-commerce #ecommerce #consumer-behavior #marketing-strategy #digital-marketing #retail #marketing #advertising
fromFast Company
21 hours ago700 Staples stores are bringing back Party City by opening shop-in-shops. Here's the full list of locations in 34 states
"By bringing Party City into Staples stores, we're expanding what customers can accomplish in one place-combining helium balloons and party supplies with our print and marketing services to offer a complete solution for celebrations, from graduations to grand openings and everything in between."
Boston
Marketing
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
4 days agoWhy Your Brand Should Be Creating for the 50+ Crowd | Muse by Clios
Consumers aged 50+ are financially stable, active, and represent a significant market opportunity, yet only 17% of companies target them effectively.
fromThedrum
4 days agoOnly 15% of Marketers have confidence in their Brand usage
A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
Marketing
E-Commerce
fromRetail Brew
1 month agoHow retailers can leverage their private label marketing advantage over national brands
Private label sales reached $283 billion with growth outpacing national brands, requiring distinct marketing strategies focused on point-of-sale engagement rather than external storytelling.
Marketing tech
fromModern Retail
1 month agoAs retail media enters its second act, savvy brands diversify networks and tactics
Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
fromThe Drum
2 months agoIs there a golden formula to scaling and selling new brands?
Spend half an hour exploring #StrategyTwitter or #MarketingTwitter and you'll quickly discover huge swathes of talented folks arguing passionately about the correct way to market brands. On one end of the spectrum you'll find the staunch strategists quoting lines from Sharp's How Brands Grow (which is well worth a read), while on the other end you'll find people posting fairly nauseating Gary Vaynerchuk quotes in serif fonts about how the number one rule in marketing is 'love'.
Marketing
Marketing tech
fromwww.independent.co.uk
1 month agoIlluminating blind spots in store strategy execution
Consumer goods brands require real-time retail intelligence and visibility of in-store execution to compete effectively, as legacy tools fail to provide actionable data needed for optimal product placement, pricing, and promotion management.
fromBusiness Matters
1 month ago54.7% of Retail Brands now Have Their Own Product Line
Retailer-owned products not being seen as a cheap alternative anymore, but instead, a way to convey luxury and exclusivity. Price-Led Positioning is No Longer Dominating UK Supermarkets. Small UK businesses are aggressively growing, with price-led positioning becoming a dated trend. It's becoming evident that brands are no longer using their own branded products as a way to be a cheap alternative.
E-Commerce
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