This very posh Belgian chocolatier is opening a flagship store in central London this month

"Opening on March 27, the Regent Street location joins the Belgian sweetie maestro's recently opened west London location in Notting Hill, plus a site on Marylebone High Street and counters in Selfridges and Harrods. The central London location, however, will offer something different. Mere minutes from Oxford Street and Piccadilly Circus tube stops, expect exclusive flavours - like strawberries and cream- and a dedicated hot choccy counter serving the chocolatier's signature 'grands crus' drinks both hot and cold."

"To mark the occasion, the Brussels-based chocolatier is hosting a soft launch on March 25-26, offering 500 'Pierre Marcolini Loves London' kits for £15. The chocolate experts say the price is well below the value of the loot, which includes a hot or cold cup of 'grand cru nectar' hot chocolate, one mini-Malline gift box of nine vanilla chocolates and one vanilla 'grand cru kumo' pastry with a Union Jack Flag design made exclusively for Regent Street."

"Marcolini is already an international brand, with flagship stores in Brussels, New York, Kuwait and Tokyo. Having celebrated its 30th birthday last year, the chocolatier has set its sights on a big UK expansion, meaning getting that sweet sweet hit of the good stuff might be about to get that much easier."

Pierre Marcolini, a Belgian chocolate expert, is launching a flagship store on Regent Street in London on March 27. The location will offer exclusive flavors including strawberries and cream, alongside a dedicated hot chocolate counter serving signature 'grands crus' drinks in both hot and cold varieties. The store will also feature lemon tea and pistachio macarons displayed on an in-store carousel. This Regent Street location joins existing Pierre Marcolini sites in Notting Hill, Marylebone High Street, Selfridges, and Harrods. A soft launch occurs March 25-26, offering 500 special 'Pierre Marcolini Loves London' kits for £15, including hot or cold chocolate, a gift box of vanilla chocolates, and an exclusive Union Jack-designed pastry. The Brussels-based chocolatier, celebrating 30 years, operates flagship stores internationally in Brussels, New York, Kuwait, and Tokyo.

Read at Time Out London