"Williamsburg, in particular, has its own distinct identity and character separate from Manhattan, and we're excited to be part of a neighborhood that has shown the brand such strong support. We also let customer feedback guide us. There's been consistent demand for a Salomon store in Brooklyn, and our data channels clearly reflect this strong interest."
"As our second store in the New York City market, the Brooklyn location deepens our presence in a city that continues to shape global culture across sport, fashion, and outdoor exploration,"
"It keeps us on track with our expansion plan as we continue to identify and thoughtfully enter new locations where we can better serve our customers, making Salomon accessible in the right neighborhoods."
Salomon opened a 1,120-square-foot Williamsburg store at 127 N. 6th Street featuring the Amer Sports-owned mountain brand's Sportstyle assortment, shoes, accessories, and recent collaborations. The storefront uses clean, modern design with natural elements and a focus on connecting customers to nature. The Brooklyn location responds to customer demand and data indicating interest and marks the brand's fifth North American store, joining SoHo, Chicago, Woodbury Common Premium Outlets and Los Angeles. The store is the brand's second New York City location and aligns with a broader U.S. retail expansion plan to enter targeted neighborhoods and improve accessibility for customers.
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