"This funding marks a major milestone as we build on our early momentum and bring Willie's Remedy+ to shelves across the country,"
"We've proven demand online, and now we're ready to replicate that success at retail."
"no hangover, all remedy"
Willie Nelson, age 92, inspired the launch of Willie's Remedy+, a hemp-derived THC beverage rooted in his lifelong relationship with cannabis. The brand closed a $15 million Series A led by Left Lane Capital with participation from Second Sight Ventures. In under 12 months Willie's Remedy+ sold over 400,000 bottles and generated approximately $80 million in revenue, becoming the top-selling THC beverage online. Early retail testing at Total Wine ranked the product among top THC-infused spirits. JuneShine Brands provides sales, marketing, and distribution services. A national retail rollout is planned for 2026 under a “no hangover, all remedy” positioning.
Read at Food & Beverage Magazine
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