"The Bouqs story starts long before the company appeared on . Co‑founders John Tabis and Juan Pablo "JP" Montúfar met at Notre Dame, connecting around a shared frustration with the traditional floral industry. The two founded The Bouqs in 2012 and designed the company to ship bouquets directly from farms to customers' doors. The choice cut out middlemen and pushed against legacy models, where orders bounce from website to wholesalers to local florists."
""Selling flowers online is not a brand-new concept, but the challenge with some of the other players in this space has always been that they are more of a wire service, so you can order on the site, but they don't know what the inventory is of any local florist at any time," The Bouqs CEO Kim Tobman explains in a new interview with Entrepreneur. "So what you order online might not be what you get from the local florist.""
The Bouqs was founded in 2012 by John Tabis and Juan Pablo "JP" Montúfar after they met at Notre Dame and shared frustration with the traditional floral industry. The company ships bouquets directly from farms to customers' doors, cutting out middlemen and bypassing legacy models where orders pass through wholesalers and local florists. Direct sourcing ensures customers receive the specific flowers ordered rather than substitutions driven by local inventory mismatches. The Bouqs logged $700,000 in its first year, appeared on Shark Tank in 2014 without securing a deal, and later scaled past $100 million in annual revenue. Growth relied on a flexible subscription engine and selective brick-and-mortar expansion.
Read at Entrepreneur
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