Garnier is leaning into wordplay and social chatter as it looks to introduce its newly repackaged mousse to a younger generation of consumers. Staging headscratching moments to spark consumer curiosity online before following up those stunts with brand content has been leveraged by other companies like CeraVe and Raisin Bran. When done right, the strategy has proven to be an effective way to generate organic buzz and blur the lines between entertainment and marketing.
Their partnership focuses on helping players win off the field through the U.S. Bank Financial Edge program, which delivers financial education and guidance throughout a player's career. As U.S. Bank's President of Wealth Management Scott Ford put it, "We're proud to have a program built to support players throughout the full arc of their careers-from the beginning to life after football."
Aventura was a natural choice for us. We have a really strong customer concentration in South Florida, who have been shopping Revolve online for years, and we wanted to meet them where they are.
The challenge set to Turps was that he had 12 hours to get as far away from the remote village of Dull in the Scottish Highlands, with no money, just his wits and a bag of seemingly useless items to barter with, such as a Braveheart DVD.
Elizabeth brings exactly the kind of experience we need as we build Blink49's Brand Studio. She has a proven track record of creating smart partnerships, navigating the media landscape, and developing programs that connect brand ambition with culturally impactful, premium storytelling.
In 2020, travel was put on hold globally, leading to a drastic adjustment in content for many travel creators. The number of worldwide scheduled flights was down by 46.4% compared to the previous year.
