#influencer-marketing

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#gen-z

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.
AI-driven platforms enable quick and efficient collaborations between brands and influencers.

Teen creators jumpstart careers by selling clothes online and getting brand sponsorships

Teenagers are increasingly aspiring to be influencers, influenced by digital natives like Charli D'Amelio and expanding opportunities in entertainment.

Council Post: Love Them Or Hate Them, Social Media Influencers Are Here To Stay

Influencers are reshaping consumer behavior and marketing strategies globally, especially among younger audiences.
The dominance of influencers in holiday shopping highlights their role as tastemakers.
Micro-influencers are now prioritized over celebrities due to their stronger engagement.

Tinder taps TikTok influencers to lure Gen Z

Tinder's campaign aims to shift perceptions favoring in-person meetings over dating apps.
Influencer marketing successfully increased Gen Z's positive feelings towards dating apps.

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.
AI-driven platforms enable quick and efficient collaborations between brands and influencers.

Teen creators jumpstart careers by selling clothes online and getting brand sponsorships

Teenagers are increasingly aspiring to be influencers, influenced by digital natives like Charli D'Amelio and expanding opportunities in entertainment.

Council Post: Love Them Or Hate Them, Social Media Influencers Are Here To Stay

Influencers are reshaping consumer behavior and marketing strategies globally, especially among younger audiences.
The dominance of influencers in holiday shopping highlights their role as tastemakers.
Micro-influencers are now prioritized over celebrities due to their stronger engagement.

Tinder taps TikTok influencers to lure Gen Z

Tinder's campaign aims to shift perceptions favoring in-person meetings over dating apps.
Influencer marketing successfully increased Gen Z's positive feelings towards dating apps.
moregen-z

Flipster Launches Superstars Program Amid Rapid User Growth Globally | HackerNoon

Flipster is launching the Superstars Program to engage crypto enthusiasts and empower them to influence the digital economy.
#affiliate-marketing

Creator Marketing Platform ShopMy Raises $77.5 Million

ShopMy raised $77.5 million to enhance its influencer marketing platform, connecting creators and brands for affiliate marketing partnerships.

The affiliate link scandal isn't Honey's fault, it's a symptom of a broken internet

PayPal's Honey is accused of redirecting affiliate profits from content creators, sparking outrage and a lawsuit over last-click attribution practices.

How to Improve Affiliate Marketing Conversion Rates (2024) - Shopify

Success rates, whether for dentists or affiliate marketers, significantly influence choices and strategies, highlighting the importance of evaluating performance metrics diligently.

Creator Marketing Platform ShopMy Raises $77.5 Million

ShopMy raised $77.5 million to enhance its influencer marketing platform, connecting creators and brands for affiliate marketing partnerships.

The affiliate link scandal isn't Honey's fault, it's a symptom of a broken internet

PayPal's Honey is accused of redirecting affiliate profits from content creators, sparking outrage and a lawsuit over last-click attribution practices.

How to Improve Affiliate Marketing Conversion Rates (2024) - Shopify

Success rates, whether for dentists or affiliate marketers, significantly influence choices and strategies, highlighting the importance of evaluating performance metrics diligently.
moreaffiliate-marketing
#consumer-trust

Honest product reviews drive influencer marketing sales

Honest creator reviews significantly influence US shoppers, emphasizing transparency in marketing.

Honest product reviews drive influencer marketing sales

Honest creator reviews significantly influence US shoppers, emphasizing the need for transparency in product marketing.

Honest product reviews drive influencer marketing sales

Honest creator reviews significantly influence US shoppers, emphasizing transparency in marketing.

Honest product reviews drive influencer marketing sales

Honest creator reviews significantly influence US shoppers, emphasizing the need for transparency in product marketing.
moreconsumer-trust
#social-commerce

Later acquires social influencer app Mavely for $250M

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.

8 Social Media Trends to Watch for in 2025 - Social Media Explorer

AI content generation is set to revolutionize marketing, balancing efficiency with authenticity.
Short-form and long-form video content will both play crucial roles in engaging audiences.
Social commerce will enhance the shopping experience through AR and integrated purchasing options.
Micro-influencers will become key players in marketing strategies due to their trust and engagement.

Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity | TechCrunch

Flip introduces a $100 million creator fund, offering cash grants and equity to creators, distancing itself from competitors.

How VideoShops Streamlines Shoppable Content

VideoShops aims to simplify social commerce in the beauty industry by offering creators same-day payment and a streamlined marketing platform.

Later acquires social influencer app Mavely for $250M

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.

8 Social Media Trends to Watch for in 2025 - Social Media Explorer

AI content generation is set to revolutionize marketing, balancing efficiency with authenticity.
Short-form and long-form video content will both play crucial roles in engaging audiences.
Social commerce will enhance the shopping experience through AR and integrated purchasing options.
Micro-influencers will become key players in marketing strategies due to their trust and engagement.

Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity | TechCrunch

Flip introduces a $100 million creator fund, offering cash grants and equity to creators, distancing itself from competitors.

How VideoShops Streamlines Shoppable Content

VideoShops aims to simplify social commerce in the beauty industry by offering creators same-day payment and a streamlined marketing platform.
moresocial-commerce
#social-media

TikTok Creators Turn to Lawyers to Navigate Looming US App Ban

TikTok faces a looming ban in the US, prompting creators to renegotiate brand deals and adapt to potential revenue losses.
Influencers are concerned about a revenue downturn due to the impact of TikTok's possible US ban on their marketing deals.

What to know about ByteDance's Lemon8

Lemon8 is gaining traction as a potential TikTok alternative due to its aesthetic content and short-form videos, amid discussions of TikTok's potential U.S. ban.

How TikTok has shaken up e-commerce in the US

TikTok's aggressive e-commerce expansion has transformed skepticism into significant sales success, especially among young shoppers.

The marketing community reacts, as the clock runs out on TikTok (for now) | MarTech

The TikTok ban in the U.S. marks a significant change for social media dynamics, impacting influencers and creator marketing.

YouTube Shopping wants to unseat TikTok Shop in Southeast Asia

YouTube Shopping enhances influencer marketing in Southeast Asia, challenging platforms like TikTok Shop in the growing e-commerce landscape.

What is Lemon8? Here's what to know as Supreme Court weighs TikTok ban

Lemon8 is gaining popularity as a TikTok alternative, amidst fears of a TikTok ban.

TikTok Creators Turn to Lawyers to Navigate Looming US App Ban

TikTok faces a looming ban in the US, prompting creators to renegotiate brand deals and adapt to potential revenue losses.
Influencers are concerned about a revenue downturn due to the impact of TikTok's possible US ban on their marketing deals.

What to know about ByteDance's Lemon8

Lemon8 is gaining traction as a potential TikTok alternative due to its aesthetic content and short-form videos, amid discussions of TikTok's potential U.S. ban.

How TikTok has shaken up e-commerce in the US

TikTok's aggressive e-commerce expansion has transformed skepticism into significant sales success, especially among young shoppers.

The marketing community reacts, as the clock runs out on TikTok (for now) | MarTech

The TikTok ban in the U.S. marks a significant change for social media dynamics, impacting influencers and creator marketing.

YouTube Shopping wants to unseat TikTok Shop in Southeast Asia

YouTube Shopping enhances influencer marketing in Southeast Asia, challenging platforms like TikTok Shop in the growing e-commerce landscape.

What is Lemon8? Here's what to know as Supreme Court weighs TikTok ban

Lemon8 is gaining popularity as a TikTok alternative, amidst fears of a TikTok ban.
moresocial-media
#digital-marketing

How Influencer Marketing Can Skyrocket Your Brand Awareness | Digital Marketing | MappedSkills

Influencer marketing is crucial for connecting with audiences and boosting brand growth.

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

Marketers expect significant budget increases in 2025, driving optimism.
Influencer marketing is set to be a major focus for increased spending in 2025.

How brands are tapping into LinkedIn's influencer revolution

LinkedIn is becoming an essential platform for influencer marketing, particularly for B2B brands.
Expertise and authenticity of influencers are crucial for engaging professional audiences.
The shift from Twitter/X to LinkedIn has boosted the platform's appeal for influencers.

As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations

Influencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.

Council Post: How Can Influencer Marketing Boost Brand SEO?

Influencer marketing complements SEO by generating backlinks and enhancing brand visibility, driving more traffic to websites.
The integration of influencer marketing can amplify engagement and improve search engine rankings.

How Influencer Marketing Can Skyrocket Your Brand Awareness | Digital Marketing | MappedSkills

Influencer marketing is crucial for connecting with audiences and boosting brand growth.

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

Marketers expect significant budget increases in 2025, driving optimism.
Influencer marketing is set to be a major focus for increased spending in 2025.

How brands are tapping into LinkedIn's influencer revolution

LinkedIn is becoming an essential platform for influencer marketing, particularly for B2B brands.
Expertise and authenticity of influencers are crucial for engaging professional audiences.
The shift from Twitter/X to LinkedIn has boosted the platform's appeal for influencers.

As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations

Influencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.

Council Post: How Can Influencer Marketing Boost Brand SEO?

Influencer marketing complements SEO by generating backlinks and enhancing brand visibility, driving more traffic to websites.
The integration of influencer marketing can amplify engagement and improve search engine rankings.
moredigital-marketing
#social-media-marketing

Unleash The Potential of Your Business with TikTok Marketing Strategies

Developing a TikTok marketing strategy is essential for leveraging the platform's growth for business promotion.

'I was endorsing a product that I've never used before': Brands are using anything you post online in advertisements. Is that legal?

Brands are increasingly appropriating creators' content without permission, raising ethical concerns in social media marketing.

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

Partnering with creators enhances brand promotion effectiveness, improving attention, playtime, and brand trust among consumers.

Unleash The Potential of Your Business with TikTok Marketing Strategies

Developing a TikTok marketing strategy is essential for leveraging the platform's growth for business promotion.

'I was endorsing a product that I've never used before': Brands are using anything you post online in advertisements. Is that legal?

Brands are increasingly appropriating creators' content without permission, raising ethical concerns in social media marketing.

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

Partnering with creators enhances brand promotion effectiveness, improving attention, playtime, and brand trust among consumers.
moresocial-media-marketing
#social-media-trends

What the rise of the niche and nano-creator means for influencer marketing

The TikTok-ification of social media shifts focus to niche influencers over general lifestyle personalities, maximizing ad investment.

8 Key Predictions for the Creator Economy in 2025: LinkedIn, Podcasting, and More - Lindsey Gamble

LinkedIn is prioritizing video content and influencer marketing, reshaping the creator economy and employer-employee relationships.

What to do if TikTok is banned - PR Daily

Duolingo has diversified its content strategy to minimize reliance on TikTok, utilizing other platforms for continued engagement.

From job board to influencer hub: How LinkedIn became a creator goldmine

LinkedIn is becoming a prominent platform for professional influencers who share valuable industry insights.

Why social media influencers are going to have a very big 2025

Social media trends are becoming shorter-lived, while content lengths are increasing, indicating evolving user engagement patterns.

Influencer Marketing Will Be Anything but Stagnant in 2025

Influencer marketing is set for significant changes in 2025 amid potential TikTok bans and the rise of LinkedIn as an influencer platform.

What the rise of the niche and nano-creator means for influencer marketing

The TikTok-ification of social media shifts focus to niche influencers over general lifestyle personalities, maximizing ad investment.

8 Key Predictions for the Creator Economy in 2025: LinkedIn, Podcasting, and More - Lindsey Gamble

LinkedIn is prioritizing video content and influencer marketing, reshaping the creator economy and employer-employee relationships.

What to do if TikTok is banned - PR Daily

Duolingo has diversified its content strategy to minimize reliance on TikTok, utilizing other platforms for continued engagement.

From job board to influencer hub: How LinkedIn became a creator goldmine

LinkedIn is becoming a prominent platform for professional influencers who share valuable industry insights.

Why social media influencers are going to have a very big 2025

Social media trends are becoming shorter-lived, while content lengths are increasing, indicating evolving user engagement patterns.

Influencer Marketing Will Be Anything but Stagnant in 2025

Influencer marketing is set for significant changes in 2025 amid potential TikTok bans and the rise of LinkedIn as an influencer platform.
moresocial-media-trends
#public-relations

Council Post: The State Of Influencer Marketing In The Hospitality Sector

The hospitality industry must now focus on targeted influencer partnerships rather than mass outreach for effective marketing.

The Debrief | How to Choose a PR Agency

PR has evolved into managing comprehensive brand storytelling in digital and physical spaces.
Choosing the right PR agency is crucial for brand alignment and effective collaboration.

Council Post: The State Of Influencer Marketing In The Hospitality Sector

The hospitality industry must now focus on targeted influencer partnerships rather than mass outreach for effective marketing.

The Debrief | How to Choose a PR Agency

PR has evolved into managing comprehensive brand storytelling in digital and physical spaces.
Choosing the right PR agency is crucial for brand alignment and effective collaboration.
morepublic-relations

How to Harness the Power of B2B Influencers to Build Trust and Engagement | Entrepreneur

B2B brands must embrace influencer marketing to regain trust and engagement with their audiences.
#advertising

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

Sports marketing is becoming increasingly crowded, making it difficult for brands to differentiate themselves.

Meta Says Community Notes Will Not Be Displayed on Paid Ads

Meta will not apply Community Notes to paid ads, aiming to address advertiser concerns.
The impact of Community Notes on influencer marketing remains unclear, sparking concerns among marketers.

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

Sports marketing is becoming increasingly crowded, making it difficult for brands to differentiate themselves.

Meta Says Community Notes Will Not Be Displayed on Paid Ads

Meta will not apply Community Notes to paid ads, aiming to address advertiser concerns.
The impact of Community Notes on influencer marketing remains unclear, sparking concerns among marketers.
moreadvertising
#digital-advertising

What influencer marketing budgets should look like in 2025

Brands are ramping up influencer marketing budgets, some exceeding 50% of total spend, reflecting its rising importance in marketing strategies.

Agencies have mixed feelings about using AI tools for product placements and influencer marketing

AI-driven virtual product placement enhances marketing by seamlessly integrating brands into content without physical shoots.

What influencer marketing budgets should look like in 2025

Brands are ramping up influencer marketing budgets, some exceeding 50% of total spend, reflecting its rising importance in marketing strategies.

Agencies have mixed feelings about using AI tools for product placements and influencer marketing

AI-driven virtual product placement enhances marketing by seamlessly integrating brands into content without physical shoots.
moredigital-advertising
#tiktok

Is TikTok Really Getting Banned on January 19? What You Need to Know

TikTok faces a potential ban unless ByteDance sells it to a U.S. company, citing national security concerns.

Influencer marketers put their TikTok ban contingency plans into action

TikTok's potential shutdown prompts brands and creators to prepare alternative plans for content distribution amid uncertainty.

The creator economy is hitting an inflection point in 2025: Will TikTok get banned, and will MrBeast continue his rise?

The creator economy is worth $250 billion but faces significant challenges, including potential TikTok bans and algorithm changes impacting smaller creators.

36 Affordable Treats To Buy Instead Of A $7 Coffee

The article emphasizes affordable and trendy jewelry selections influenced by social media trends.

Is TikTok Really Getting Banned on January 19? What You Need to Know

TikTok faces a potential ban unless ByteDance sells it to a U.S. company, citing national security concerns.

Influencer marketers put their TikTok ban contingency plans into action

TikTok's potential shutdown prompts brands and creators to prepare alternative plans for content distribution amid uncertainty.

The creator economy is hitting an inflection point in 2025: Will TikTok get banned, and will MrBeast continue his rise?

The creator economy is worth $250 billion but faces significant challenges, including potential TikTok bans and algorithm changes impacting smaller creators.

36 Affordable Treats To Buy Instead Of A $7 Coffee

The article emphasizes affordable and trendy jewelry selections influenced by social media trends.
moretiktok

Once a Shy Kid, Ryan Detert Found His Voice With Mentorship

Ryan Detert credits his success to mentorship from Big Brothers Big Sisters and has made a significant donation to honor its impact on his life.

11 Best Email Influencer Templates to Manage Outreach in 2025

Influencer marketing boosts brand awareness, and templates help streamline the outreach process.

Honey: all the news about PayPal's alleged scam coupon app

The PayPal Honey extension is criticized for not finding the best coupon codes, leading to claims it takes money from influencers.
#content-creators

TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks

The potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.

Dubai Launches Ambitious Creator Hub To Attract Global Digital Talent

Dubai aims to become the leading destination for digital content creators with its new Creators HQ and a substantial support fund.

TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks

The potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.

Dubai Launches Ambitious Creator Hub To Attract Global Digital Talent

Dubai aims to become the leading destination for digital content creators with its new Creators HQ and a substantial support fund.
morecontent-creators
#ai-in-marketing

The Biggest Agentic AI Trends at CES 2025

The integration of AI into marketing is set to revolutionize processes and strategies, moving from conceptualization to real-time execution.

LTK's Vision for Creator-Led Brand Growth in 2025

The creator economy is evolving with a focus on authenticity and brand connections, significantly impacted by the pandemic.

The Biggest Agentic AI Trends at CES 2025

The integration of AI into marketing is set to revolutionize processes and strategies, moving from conceptualization to real-time execution.

LTK's Vision for Creator-Led Brand Growth in 2025

The creator economy is evolving with a focus on authenticity and brand connections, significantly impacted by the pandemic.
moreai-in-marketing

Brown's sideline book now top seller on Amazon

A.J. Brown's sideline reading of 'Inner Excellence' boosts its popularity, demonstrating athlete influence in promoting self-help literature.
from BikeMag
2 weeks ago

Professional Mountain Biker and YouTube Creator Loses Major Sponsors

The bike industry is experiencing significant changes post-COVID-19, impacting sponsorships and influencer dynamics, as seen in Rémy Métailler's recent announcements.
#creator-economy

Cultural relevance is big business as marketing and entertainment collide - and M&A is cashing in

Brand advertising is evolving into a fusion of marketing and entertainment, with cultural relevance being a key focus for brands.

The four trends to watch in the 2025 creator economy

The creator economy is shifting towards scaled, long-term partnerships and emerging entrepreneurial avenues for creators.
AI is becoming integral to the creator economy, altering workflows and even creating new types of content and creators.

Influencer marketing platform Later buys Nu Skin's Mavely for $250M

Later's acquisition of Mavely aims to strengthen its influencer marketing platform and tap into the growing creator economy.

These M&A deals show the hot areas of the creator economy and where the industry could be heading

Influencer marketing is a key acquisition focus in the creator economy for 2024.
Publicis Groupe's acquisition of Influential underscores the industry's growth potential.
Global expansion of creator businesses is evident in recent acquisitions.
The creator economy is valued at $250 billion, highlighting its importance.

Cultural relevance is big business as marketing and entertainment collide - and M&A is cashing in

Brand advertising is evolving into a fusion of marketing and entertainment, with cultural relevance being a key focus for brands.

The four trends to watch in the 2025 creator economy

The creator economy is shifting towards scaled, long-term partnerships and emerging entrepreneurial avenues for creators.
AI is becoming integral to the creator economy, altering workflows and even creating new types of content and creators.

Influencer marketing platform Later buys Nu Skin's Mavely for $250M

Later's acquisition of Mavely aims to strengthen its influencer marketing platform and tap into the growing creator economy.

These M&A deals show the hot areas of the creator economy and where the industry could be heading

Influencer marketing is a key acquisition focus in the creator economy for 2024.
Publicis Groupe's acquisition of Influential underscores the industry's growth potential.
Global expansion of creator businesses is evident in recent acquisitions.
The creator economy is valued at $250 billion, highlighting its importance.
morecreator-economy
#buzzfeed

If You're Morbidly Curious, Here Are 33 Products With Disgusting Before And After Photos

Transparency in product recommendations fosters trust with readers.
Samples may be included, but selections are independent and curated.

32 Skincare Products So Good, You'll Use 'Em Up Instead Of Banishing Them To The Back Of Your Medicine Cabinet

All product recommendations are independently selected by editors, ensuring quality despite some being sent as samples.

If You're Morbidly Curious, Here Are 33 Products With Disgusting Before And After Photos

Transparency in product recommendations fosters trust with readers.
Samples may be included, but selections are independent and curated.

32 Skincare Products So Good, You'll Use 'Em Up Instead Of Banishing Them To The Back Of Your Medicine Cabinet

All product recommendations are independently selected by editors, ensuring quality despite some being sent as samples.
morebuzzfeed

Agencies are trying to keep pace with influencer marketing's evolution

Influencer marketing spending growth is slowing as the industry matures, not due to reduced interest.
Brands are integrating influencer campaigns across varied media beyond social platforms.
Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.
Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.
#acquisition

Influencer Marketing Firm Later Acquires Mavely for $250 Million

Later plans to acquire Mavely to enhance its sales-tracking capabilities for influencer marketing campaigns.

The influencer marketing space kicks off 2025 with another acquisition | MarTech

Later acquired Mavely for $250 million to enhance influencer marketing and boost measurable ROI for creators and brands.

Influencer Marketing Firm Later Acquires Mavely for $250 Million

Later plans to acquire Mavely to enhance its sales-tracking capabilities for influencer marketing campaigns.

The influencer marketing space kicks off 2025 with another acquisition | MarTech

Later acquired Mavely for $250 million to enhance influencer marketing and boost measurable ROI for creators and brands.
moreacquisition

Inoxtag: the inside story of France's most phenomenal influencer

Inoxtag has revolutionized content creation by blending authenticity and storytelling, amassing millions of followers and achieving record sales with his projects.

Amazon targets influencer reviews on TikTok, YouTube, Instagram

Amazon is actively investigating product testimonials from influencers in response to regulatory pressure on paid reviews.

Ad industry insiders break down the M&A deals they think could shake up the industry in 2025

Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.

This French Brand Has the Perfect Anti-Canvas Tote-and It's Already Trending

Sézane effectively builds excitement through strategic lookbook releases and tapping into influencer marketing.

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 (Archive)

Influencer marketing carries various risks, including IP infringement and FTC compliance issues that brands must proactively manage.

How Social Media Helped Drive Buzz For Netflix's 'Squid Game' Season 2

Squid Game Season 2 is generating massive pre-release buzz on social media, indicating its potential to be as successful as its predecessor.

The Best of BoF 2024: Fashion's Cultural Crossover Continues

Fashion marketers aligned strategies with culture in 2024 to connect with cautious consumers.
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