#influencer-marketing
#influencer-marketing

Social media marketing

How brands are extending social influence and commanding cross-platform conversations

Marketing tech

How creator marketing has become key to Mastercard's culture-hacking strategy

Marketing tech

From feed to street: why brands need to rethink influencer marketing

How Brands Can Unlock The Creator Economy

Marketing strategies are shifting from traditional TV to influencer marketing as audience fragmentation increases.

The most effective influencer campaigns are built on fit, not fame | MarTech

Strategic fit and authentic storytelling are essential for successful influencer marketing.

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.

How brands are extending social influence and commanding cross-platform conversations

Brands must maximize influencer-driven social activities by integrating strategies across channels.

How creator marketing has become key to Mastercard's culture-hacking strategy

Consumers increasingly prefer experiences over material goods, influencing brands like Mastercard to shift their marketing strategies.

From feed to street: why brands need to rethink influencer marketing

Influencer marketing is evolving to encompass various media formats beyond social platforms.

Brands are increasingly partnering with creators as integral parts of their marketing strategies.

How Brands Can Unlock The Creator Economy

Marketing strategies are shifting from traditional TV to influencer marketing as audience fragmentation increases.

The most effective influencer campaigns are built on fit, not fame | MarTech

Strategic fit and authentic storytelling are essential for successful influencer marketing.

Inside the Gen Z creator mindset: what marketers can learn from LTK's rising stars

Gen Z creators provide brands with authentic connections by sharing personal, relatable experiences.

NYC startup

fromCurbed

Who Isn't a Moving Influencer?

Influencer partnerships are transforming the moving industry, offering free services in exchange for social media exposure.

Marketing tech

Lowe's launches creator network to build bonds with millennials, Gen Z

Inside the Gen Z creator mindset: what marketers can learn from LTK's rising stars

Gen Z creators provide brands with authentic connections by sharing personal, relatable experiences.

NYC startup

fromCurbed

Who Isn't a Moving Influencer?

Influencer partnerships are transforming the moving industry, offering free services in exchange for social media exposure.

Marketing tech

Lowe's launches creator network to build bonds with millennials, Gen Z

Podcaster's likeness used for skincare ads on TikTok without her consent: "Dilutes my brand"

Arielle Lorre is seeking legal action against a skincare brand for using an AI-generated deepfake of her likeness without consent.

The Secret to Influencer Longevity

Authenticity is key for influencers to maintain their audience over time.

fromBuffer: All-you-need social media toolkit for small businesses

Social media marketing

6 data-backed tips to win at LinkedIn

Social media marketing

Unlockable Reels Are Coming to Instagram: Here's How They Work

fromBuffer: All-you-need social media toolkit for small businesses

London startup

Starbucks is hiring full-time content creators to travel the world and post on social media

Social media marketing

Instagram Takeover: How to Host a Takeover in 6 Easy Steps

fromThe Daily Dot

Podcaster's likeness used for skincare ads on TikTok without her consent: "Dilutes my brand"

Arielle Lorre is seeking legal action against a skincare brand for using an AI-generated deepfake of her likeness without consent.

The Secret to Influencer Longevity

Authenticity is key for influencers to maintain their audience over time.

fromBuffer: All-you-need social media toolkit for small businesses

Social media marketing

6 data-backed tips to win at LinkedIn

Social media marketing

Unlockable Reels Are Coming to Instagram: Here's How They Work

fromBuffer: All-you-need social media toolkit for small businesses

London startup

Starbucks is hiring full-time content creators to travel the world and post on social media

Social media marketing

Instagram Takeover: How to Host a Takeover in 6 Easy Steps

more#content-creation

TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns - Lindsey Gamble

TikTok's Ad Assistant simplifies campaign management for advertisers with AI-driven recommendations and real-time optimization.

fromThe Verge

TikTok will give advertisers even more data on trends and users

TikTok is enhancing its advertising capabilities with AI-powered tools for tailored content.

Marketing tech

TikTok One Content Suite: Centralized Hub for UGC & Brand Ad Boosting - Lindsey Gamble

fromCreative Bloq

Marketing tech

How the viral Labubu craze made TikTok crave consumerist crap

Social media marketing

The heartbroken are turning their tears into booming side hustles - but only if they leverage them in the right way

fromMashable

Growth hacking

This 20-year-old earns $50K a month from TikTok Shop. Here's how she did it.

TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns - Lindsey Gamble

TikTok's Ad Assistant simplifies campaign management for advertisers with AI-driven recommendations and real-time optimization.

fromThe Verge

TikTok will give advertisers even more data on trends and users

TikTok is enhancing its advertising capabilities with AI-powered tools for tailored content.

Marketing tech

TikTok One Content Suite: Centralized Hub for UGC & Brand Ad Boosting - Lindsey Gamble

fromCreative Bloq

Marketing tech

How the viral Labubu craze made TikTok crave consumerist crap

Social media marketing

The heartbroken are turning their tears into booming side hustles - but only if they leverage them in the right way

fromMashable

Growth hacking

This 20-year-old earns $50K a month from TikTok Shop. Here's how she did it.

more#tiktok

#consumer-trust

How Influencer Marketing Is Rewiring The Consumer Journey

Influencer marketing is reshaping consumer purchasing decisions, creating a strong relationship between digital content and real-world interactions.

Marketing tech

Lululemon rival, Alo Yoga sued over social media claims

fromEntrepreneur

Social media marketing

What Small Business Owners Should Know About Influencer Marketing | Entrepreneur

How Influencer Marketing Is Rewiring The Consumer Journey

Influencer marketing is reshaping consumer purchasing decisions, creating a strong relationship between digital content and real-world interactions.

Marketing tech

Lululemon rival, Alo Yoga sued over social media claims

fromEntrepreneur

Social media marketing

What Small Business Owners Should Know About Influencer Marketing | Entrepreneur

more#consumer-trust

#linkedin

Unilever's K18 Tests a New Frontier for Beauty Influencing: LinkedIn

Unilever is utilizing LinkedIn for beauty influencer marketing, highlighting the platform's unique potential in this space.

Media industry

LinkedIn Takes First Steps Towards Creator Monetization With 'BrandLink'

LinkedIn is enhancing its advertising strategy by allowing brands to place ads in influencer video content, improving engagement rates.

Marketing tech

LinkedIn emerges as a serious player in the creator economy

4 days ago

Social media marketing

LinkedIn's New B2B Influencer Marketing Guide Highlights Creator Strategies and Tools - Lindsey Gamble

Social media marketing

Why Lyft and Notion Turn to LinkedIn Influencers for Brand-Building

Unilever's K18 Tests a New Frontier for Beauty Influencing: LinkedIn

Unilever is utilizing LinkedIn for beauty influencer marketing, highlighting the platform's unique potential in this space.

Media industry

LinkedIn Takes First Steps Towards Creator Monetization With 'BrandLink'

LinkedIn is enhancing its advertising strategy by allowing brands to place ads in influencer video content, improving engagement rates.

Marketing tech

LinkedIn emerges as a serious player in the creator economy

4 days ago

Social media marketing

LinkedIn's New B2B Influencer Marketing Guide Highlights Creator Strategies and Tools - Lindsey Gamble

Social media marketing

Why Lyft and Notion Turn to LinkedIn Influencers for Brand-Building

more#linkedin

fromNBC News

Trump's surgeon general pick criticizes others' conflicts but profits from wellness product sales

Means, who has carved out a niche in the wellness industry, set up deals with an array of businesses that cause concerns about conflicting interests.

Marketing tech

#ethics

fromPhys

fromSan Diego Union-Tribune

Social media marketing

Are influencers villains, victims or champions of change? The reality is more complex

Marketing tech

Trump's surgeon general pick criticizes others' conflicts but profits from wellness product sales

fromABC News

Marketing tech

Trump's surgeon general pick criticizes others' conflicts

fromPhys

fromSan Diego Union-Tribune

Social media marketing

Are influencers villains, victims or champions of change? The reality is more complex

Marketing tech

Trump's surgeon general pick criticizes others' conflicts but profits from wellness product sales

fromABC News

Marketing tech

Trump's surgeon general pick criticizes others' conflicts

The Rise Of Gamers: From Niche Entertainers To Brand Ambassadors

Gaming influencers have become essential in brand marketing strategies as gaming continues to dominate the entertainment landscape.

How creators influence every stage of the customer journey

Influencers shape the entire customer journey beyond just impulse buying.

Effective influencer marketing requires long-term relationships across all stages of the customer journey.

fromInc

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.

If Follower Counts No Longer Signal Influence, What Does?

Influencer marketing is now more about engagement and interest rather than mere follower count.

Clinique's Truth Over Trend Strategy With Christie Sclater

Clinique leads by maintaining its dermatological roots while adapting to modern marketing trends.

Influencer marketing significantly outperforms traditional advertising in sales and audience retention.

Marketing tech

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

Video games

The Rise Of Gamers: From Niche Entertainers To Brand Ambassadors

Gaming influencers have become essential in brand marketing strategies as gaming continues to dominate the entertainment landscape.

How creators influence every stage of the customer journey

Influencers shape the entire customer journey beyond just impulse buying.

Effective influencer marketing requires long-term relationships across all stages of the customer journey.

fromInc

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.

If Follower Counts No Longer Signal Influence, What Does?

Influencer marketing is now more about engagement and interest rather than mere follower count.

Clinique's Truth Over Trend Strategy With Christie Sclater

Clinique leads by maintaining its dermatological roots while adapting to modern marketing trends.

Influencer marketing significantly outperforms traditional advertising in sales and audience retention.

Marketing tech

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

more#marketing-strategy

'I want to take you to a workout class': Influencers are turning brand trips into exclusive real-life fan experiences

Influencers are creating community-building experiences for their followers through personalized trips and meetups.

#social-media-strategy

fromSocial Media Explorer

Instagram vs YouTube Influencers: Which Platform Moves the Needle for Your Brand? - Social Media Explorer

Choosing the right platform for influencer marketing is key to aligning with brand goals and audience engagement.

Marketing tech

As it lands TikTok star Zach King, Nescafe is pivoting to influencer marketing

Social media marketing

16 Strategies For Boosting Company Marketing With Influencers

fromSocial Media Explorer

Instagram vs YouTube Influencers: Which Platform Moves the Needle for Your Brand? - Social Media Explorer

Choosing the right platform for influencer marketing is key to aligning with brand goals and audience engagement.

Marketing tech

As it lands TikTok star Zach King, Nescafe is pivoting to influencer marketing

more#social-media-strategy

Social media marketing

16 Strategies For Boosting Company Marketing With Influencers

#digital-advertising

How Dove's first creator-led campaign paves way forward for Unilever

Unilever's new CEO is pivoting towards a social-first advertising strategy, allocating 50% of ad spend to influencers and creator content.

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis Groupe has acquired Captiv8 to enhance its capabilities in the influencer marketing sector.

How Dove's first creator-led campaign paves way forward for Unilever

Unilever's new CEO is pivoting towards a social-first advertising strategy, allocating 50% of ad spend to influencers and creator content.

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis Groupe has acquired Captiv8 to enhance its capabilities in the influencer marketing sector.

more#digital-advertising

#cultural-impact

The New Rules of Brand Ambassadorship

The influencer economy is evolving towards authenticity and cultural alignment.

Brands are prioritizing long-term partnerships over traditional metrics for influence.

fromWWD

Marketing tech

Industry Leaders Weigh the Transformative Power of Brand Ambassadors in Fashion and Culture

The New Rules of Brand Ambassadorship

The influencer economy is evolving towards authenticity and cultural alignment.

Brands are prioritizing long-term partnerships over traditional metrics for influence.

fromWWD

Marketing tech

Industry Leaders Weigh the Transformative Power of Brand Ambassadors in Fashion and Culture

more#cultural-impact

fromVuejobs

Full Stack Development (Python, Vue.js) - Long term, CTO at Bulba

Bulba is seeking a senior full stack developer to lead the technical direction of its influencer collaboration platform, emphasizing ownership of the web app.

London startup

#youtube

Marketing tech

YouTube Adds Lens Search Functionality to Shorts

Marketing tech

YouTube Launches New Creator-Brand Tools, Including Insights Finder, Partnerships Hub, and BrandConnect API - Lindsey Gamble

Marketing tech

YouTube Adds Lens Search Functionality to Shorts

Marketing tech

YouTube Launches New Creator-Brand Tools, Including Insights Finder, Partnerships Hub, and BrandConnect API - Lindsey Gamble

more#youtube

#social-media

fromSkift

Social Commerce Is Transforming Travel - Brands Need to Move Fast

Social media is transforming travel discovery and booking, acting as a powerful tool for today's travelers.

Fashion & style

fromVogue Business

Who won Cannes on social media?

Cannes Film Festival is a powerful platform for luxury brands to tell their stories and engage audiences through social media.

McDonald's, Olipop, and Nissan Dish on Their Buzziest Brand Collabs

The social and influencer marketing conversation continues after ADWEEK's Social Media Week.

McDonald's Grimace became a viral sensation, leading to innovative marketing strategies.

Olipop's Barbie collaboration showcased effective brand partnerships in marketing.

Marketing tech

LTK's Creator Upfronts: not gatecrashers, but strategic augmentors of the media industry

Marketing tech

The future of online shopping is human creators and AI music

fromEMARKETER

Social media marketing

US sponsored content to pass $10B

fromSkift

Social Commerce Is Transforming Travel - Brands Need to Move Fast

Social media is transforming travel discovery and booking, acting as a powerful tool for today's travelers.

Fashion & style

fromVogue Business

Who won Cannes on social media?

Cannes Film Festival is a powerful platform for luxury brands to tell their stories and engage audiences through social media.

McDonald's, Olipop, and Nissan Dish on Their Buzziest Brand Collabs

The social and influencer marketing conversation continues after ADWEEK's Social Media Week.

McDonald's Grimace became a viral sensation, leading to innovative marketing strategies.

Olipop's Barbie collaboration showcased effective brand partnerships in marketing.

Marketing tech

LTK's Creator Upfronts: not gatecrashers, but strategic augmentors of the media industry

Marketing tech

The future of online shopping is human creators and AI music

fromEMARKETER

Social media marketing

US sponsored content to pass $10B

Sadoun says Publicis acquisition of Captiv8 reinforces its 'category of one' approach

Publicis Groupe acquired Captiv8, the largest influencer marketing platform, aiming to enhance its global influencer marketing strategy.

Marketing tech

Benioff-backed influencer agency Whalar Group is buying a creator startup for $20 million

Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

fromTheWrap

Marketing tech

Ben Silverman's Propagate Content Acquires Social Media Talent Firm Parker Management

Sadoun says Publicis acquisition of Captiv8 reinforces its 'category of one' approach

Publicis Groupe acquired Captiv8, the largest influencer marketing platform, aiming to enhance its global influencer marketing strategy.

Marketing tech

Benioff-backed influencer agency Whalar Group is buying a creator startup for $20 million

Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

fromTheWrap

Marketing tech

Ben Silverman's Propagate Content Acquires Social Media Talent Firm Parker Management

more#acquisition

#marketing-strategies

Marketing tech

From Fear to Peace of Mind: Marketing Insights With Generac CMO Amanda Teder

Growth hacking

15 Pitch-Perfect Strategies To Win Influencers And Build Partnerships

Marketing tech

From Fear to Peace of Mind: Marketing Insights With Generac CMO Amanda Teder

more#marketing-strategies

Growth hacking

15 Pitch-Perfect Strategies To Win Influencers And Build Partnerships

#digital-marketing

Marketing tech

The Future of Ecommerce Is Immersive: Insights from Karina Kogan, CMO of Infinite Reality

Marketing tech

How creators influence every stage of the customer journey

fromThe South African

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

Marketing tech

The Next Global Influencer Who Beat Top Superstars: Tariq Khatri's Rise to Fame

2 months ago

Marketing tech

Clio Health Champions: Tara Cunningham, Associate Director, Consumer Marketing - Colorguard by Exact Sciences | Muse by Clios

fromRapid City Journal

How creators influence every stage of the customer journey

Creators influence all stages of the customer journey, from awareness to advocacy.

fromBusiness Matters

Affiliate Marketing Spreading Across A Spectrum Of Industries In 2025

Affiliate marketing is a high-ROI strategy that has evolved from a niche to a major marketing channel across various industries.

The Future of Ecommerce Is Immersive: Insights from Karina Kogan, CMO of Infinite Reality

Immersive technology is reshaping digital marketing through enhanced customer experiences and higher conversion rates.

How creators influence every stage of the customer journey

Influencers significantly impact all stages of the customer journey, enhancing visibility and brand loyalty beyond mere transactions.

fromThe South African

The Next Global Influencer Who Beat Top Superstars: Tariq Khatri's Rise to Fame

Tariq Khatri is revolutionizing influencer marketing with unprecedented engagement and cost-efficiency, surpassing traditional celebrity endorsements.

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

2 months ago

Clio Health Champions: Tara Cunningham, Associate Director, Consumer Marketing - Colorguard by Exact Sciences | Muse by Clios

Creativity in Cologuard's digital strategy is driven by consumer engagement and innovative partnerships, as exemplified by their successful campaign involving Lil Jon.

fromRapid City Journal

Marketing tech

How creators influence every stage of the customer journey

fromBusiness Matters

Marketing tech

Affiliate Marketing Spreading Across A Spectrum Of Industries In 2025

more#digital-marketing

#consumer-engagement

It is time for influencers to be shaping, not just selling, your brand

Influencers are essential in shaping modern branding, requiring brands to adapt and embrace cultural participation.

fromPress of Atlantic City

How creators influence every stage of the customer journey

Influencers shape the entire customer journey, enhancing loyalty beyond initial purchases.

It is time for influencers to be shaping, not just selling, your brand

Influencers are essential in shaping modern branding, requiring brands to adapt and embrace cultural participation.

fromPress of Atlantic City

How creators influence every stage of the customer journey

Influencers shape the entire customer journey, enhancing loyalty beyond initial purchases.

more#consumer-engagement

fromLondon Business News | Londonlovesbusiness.com

TRESemme's Paige DeSorbo Collab Gives Unilever's Influencer-First Strategy a Glossy Start

Unilever is significantly investing in influencer marketing, aiming for high ROI through strategic partnerships.

#marketing

Marketing tech

SHOUT accelerates growth following expansion into US market - London Business News | Londonlovesbusiness.com

fromAndroid Authority

Marketing tech

Here's a look at some of the biggest Google Pixel partnership deals

fromVariety

fromLondon Business News | Londonlovesbusiness.com

Marketing tech

At This Moment Media Aims to Tell Media-Industry Stories Via Video

Marketing tech

SHOUT accelerates growth following expansion into US market - London Business News | Londonlovesbusiness.com

fromAndroid Authority

Marketing tech

Here's a look at some of the biggest Google Pixel partnership deals

fromVariety

Marketing tech

At This Moment Media Aims to Tell Media-Industry Stories Via Video

more#marketing

fromThe IP Law Blog

The Briefing: Influencer Fail - ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations

Brands must disclose paid influencer partnerships to comply with FTC regulations.

Failure to disclose paid endorsements can lead to costly lawsuits for brands.

fromEntrepreneur

How to Choose the Right Influencer and Maximize Your Brand's Reach | Entrepreneur

Micro-influencers often have die-hard followers who actually pay attention and act on their recommendations, making them ideal for building trust and engaging niche audiences.

Social media marketing

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.

Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.

fromHackernoon

1 year ago

Marketing tech

ProMeet Unveils The Promeeters Program To Boost Influencer Impact And Long-Term Earnings | HackerNoon

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.

Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.

fromHackernoon

1 year ago

Marketing tech

ProMeet Unveils The Promeeters Program To Boost Influencer Impact And Long-Term Earnings | HackerNoon

Social media marketing

18 Emerging Influencer Marketing Trends Brands Need To Watch

Marketing tech

A Conversation With Pattern Beauty CMO Tiffani Carter On The New Age Of Cultural Curators + Leveraging Digital Transformation As A Catalyst For Continuous Career Reinvention

Marketing tech

Why Retail Media Needs Creators Who Convert

18 Emerging Influencer Marketing Trends Brands Need To Watch

Influencer marketing is shifting towards authenticity and personal connection, moving away from mere likes and followers.

A Conversation With Pattern Beauty CMO Tiffani Carter On The New Age Of Cultural Curators + Leveraging Digital Transformation As A Catalyst For Continuous Career Reinvention

Influencer marketing is evolving into a cultural curation model, requiring authenticity and strategic alignment between influencers and brands.

Marketing tech

Why Retail Media Needs Creators Who Convert

more#authenticity

fromPR Daily

Creator partnerships: Healthcare's secret weapon against misinformation - PR Daily

Paid ads enhance the credibility of health information online by ensuring regulatory scrutiny and targeted audience reach.

The big winner at Milken this year? Saratoga's viral water bottle.

Saratoga Spring Water became a sensation after influencer Ashton Hall's unique morning routine went viral, dominating the Milken conference with its presence.

NYC startup