#influencer-marketing

#influencer-marketing

Arriving unannounced one day this past spring, Ms. Ullock and her partner took a seat outdoors at a faded wooden picnic table. In a video later posted to TikTok and Instagram, she displays a small feast that includes hefty pineapple and BBQ pork buns, an egg tart, juicy pork and soup dumplings, and a braised pork belly rice bowl, eating and nodding in approval as a picturesque waterfall cascades behind her.

For instance, in the Best Use of Influencer Marketing category, Warner Bros. Discovery's Courageous Studios is nominated for a Google Pixel campaign centered around the third season of HBO's "The White Lotus." Pop culture podcaster Evan Ross Katz and cast member Nicholas Duvernay traveled through Thailand with only the Google Pixel and Gemini to guide them, turning real-time exploration into a dynamic content series that paired seamlessly with the show's weekly episodes. The results positioned Google Pixel with Gemini at the heart of cultural conversation, driving more than 104 million impressions, 1.3 million views and engagement from fans, brands and talent alike.

Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing budgets on influencers. Against this backdrop, the inaugural gathering of the Global Influencer Council highlighted both the promise and the challenges of scaling influencer marketing. The council is a new body of marketing leaders from some of the world's most iconic brands aiming to set standards in the creator economy through collaboration, transparency, and shared best practices.

Temu empowers consumers by connecting them with a wide range of merchandise partners and brands, offering affordable products to enhance their lives.

Starting October 1, brands must ensure compliance with new LHF paid media restrictions to avoid fines, with enforcement from January 5 by the Advertising Standards Authority.

In the nonprofit sector, independence can hinder progress. Loss of control and concerns about reputation can make nonprofits reluctant to partner, despite the benefits of collaboration.

Josh Amundson is the mastermind behind the content and strategy that fuels some of the internet's most successful digital brands. He has positioned himself as the hidden architect behind the rise of personal brands, influencers, and startups across industries.

Influencer marketing doesn't have to be expensive - think micro influencers with niche audiences... Let influencers 'speak to their audience in the way they're used to'.

"We are entering an era where content must serve two audiences simultaneously, humans and machines. That shift requires a very different mindset," said Chris Camacho, CEO at Cheil UK agency.

Artificial intelligence-powered influencer Lu from Magalu has shared 74 sponsored Instagram posts over the past year, paid for by brands like Netflix and Hugo Boss. Lu boasts 8 million followers on Instagram and 7.4 million on TikTok.

Brands in the United States will spend $10.5 billion on influencer marketing in 2025 and up to $13.7 billion in 2027, according to a recent eMarketer forecast.

Dee Devlin has shared in more than €1m in fees paid to directors of Conor McGregor's management company over three years.

Most communications professionals are still playing by old rules. The brands winning today aren't just chasing traditional media - they're rethinking how stories spread and who has the power to amplify them. That's where influencer marketing comes in.

Recession jitters have made online audiences and brands more discerning about their spending, possibly roiling the traditional income streams that influencers have come to rely on.

These influencers created stunning content from the event, generating buzz both online and on the Las Vegas billboards.