#influencer-marketing

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#social-media

How TikTok has shaken up e-commerce in the US

TikTok's aggressive e-commerce expansion has transformed skepticism into significant sales success, especially among young shoppers.

Social media has changed the way we spend

Social media has evolved into a powerful e-commerce platform, driving significant consumer spending.

Influencers Are the New Power Brokers in Travel

Social media influencers are becoming integral to the travel industry by providing direct booking opportunities through new e-commerce features.

San Jose tech giant PayPal accused of fraud over Honey online-shopping coupon finder

PayPal faces a class-action lawsuit for allegedly diverting commissions from online influencers through deceptive practices involving their Honey browser extension.

5 Influencer Marketing Trends Set To Take Off In 2025

Influencer marketing is set to evolve, with creators taking on advisory roles in product development and brand strategies, reflecting a deeper industry integration.

Amazon targets influencer reviews on TikTok, YouTube, Instagram

Amazon is probing into product reviews related to social media interactions as a response to growing scrutiny of paid endorsements.

How TikTok has shaken up e-commerce in the US

TikTok's aggressive e-commerce expansion has transformed skepticism into significant sales success, especially among young shoppers.

Social media has changed the way we spend

Social media has evolved into a powerful e-commerce platform, driving significant consumer spending.

Influencers Are the New Power Brokers in Travel

Social media influencers are becoming integral to the travel industry by providing direct booking opportunities through new e-commerce features.

San Jose tech giant PayPal accused of fraud over Honey online-shopping coupon finder

PayPal faces a class-action lawsuit for allegedly diverting commissions from online influencers through deceptive practices involving their Honey browser extension.

5 Influencer Marketing Trends Set To Take Off In 2025

Influencer marketing is set to evolve, with creators taking on advisory roles in product development and brand strategies, reflecting a deeper industry integration.

Amazon targets influencer reviews on TikTok, YouTube, Instagram

Amazon is probing into product reviews related to social media interactions as a response to growing scrutiny of paid endorsements.
moresocial-media
#acquisition

Later acquires social influencer app Mavely for $250M

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.

Influencer Marketing Firm Later Acquires Mavely for $250 Million

Later plans to acquire Mavely to enhance its sales-tracking capabilities for influencer marketing campaigns.

The influencer marketing space kicks off 2025 with another acquisition | MarTech

Later acquired Mavely for $250 million to enhance influencer marketing and boost measurable ROI for creators and brands.

Influencer marketing platform Later buys Nu Skin's Mavely for $250M

Later's acquisition of Mavely aims to strengthen its influencer marketing platform and tap into the growing creator economy.

Later acquires social influencer app Mavely for $250M

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.

Influencer Marketing Firm Later Acquires Mavely for $250 Million

Later plans to acquire Mavely to enhance its sales-tracking capabilities for influencer marketing campaigns.

The influencer marketing space kicks off 2025 with another acquisition | MarTech

Later acquired Mavely for $250 million to enhance influencer marketing and boost measurable ROI for creators and brands.

Influencer marketing platform Later buys Nu Skin's Mavely for $250M

Later's acquisition of Mavely aims to strengthen its influencer marketing platform and tap into the growing creator economy.
moreacquisition
#content-creation

'I was endorsing a product that I've never used before': Brands are using anything you post online in advertisements. Is that legal?

Brands are increasingly appropriating creators' content without permission, raising ethical concerns in social media marketing.

Why Influencer Marketing is the Secret Weapon Your Brand Needs Right Now

Influencer marketing is an effective strategy for building trust and connecting with target audiences, enhancing brand outreach and engagement.

Influencer classes are all the rage as colleges start to take wannabes seriously: 'One of the most successful courses we've done'

Universities are recognizing content creation as a legitimate career and adapting their curricula to prepare students for success in influencing.
The influencer marketing industry has grown significantly, prompting educational institutions to provide specialized training for aspiring content creators.

Instagram's New Trial Reels Feature: Test Content with Non-Followers and Refine Before Sharing - Lindsey Gamble

Instagram's Trial Reels feature allows creators to test content with non-followers for feedback before sharing it widely.

Why social media influencers are going to have a very big 2025

Social media trends are becoming shorter-lived, while content lengths are increasing, indicating evolving user engagement patterns.

How nano-creators became beauty's best marketing tool

Brands are focusing on nano and micro-influencers as engagement with beauty content from larger creators plateaus.

'I was endorsing a product that I've never used before': Brands are using anything you post online in advertisements. Is that legal?

Brands are increasingly appropriating creators' content without permission, raising ethical concerns in social media marketing.

Why Influencer Marketing is the Secret Weapon Your Brand Needs Right Now

Influencer marketing is an effective strategy for building trust and connecting with target audiences, enhancing brand outreach and engagement.

Influencer classes are all the rage as colleges start to take wannabes seriously: 'One of the most successful courses we've done'

Universities are recognizing content creation as a legitimate career and adapting their curricula to prepare students for success in influencing.
The influencer marketing industry has grown significantly, prompting educational institutions to provide specialized training for aspiring content creators.

Instagram's New Trial Reels Feature: Test Content with Non-Followers and Refine Before Sharing - Lindsey Gamble

Instagram's Trial Reels feature allows creators to test content with non-followers for feedback before sharing it widely.

Why social media influencers are going to have a very big 2025

Social media trends are becoming shorter-lived, while content lengths are increasing, indicating evolving user engagement patterns.

How nano-creators became beauty's best marketing tool

Brands are focusing on nano and micro-influencers as engagement with beauty content from larger creators plateaus.
morecontent-creation
#tiktok

What the rise of the niche and nano-creator means for influencer marketing

The TikTok-ification of social media shifts focus to niche influencers over general lifestyle personalities, maximizing ad investment.

Uncertainty over TikTok's U.S. future splinters creators and agencies

The creator economy remains resilient amid uncertainties around TikTok's future, emphasizing diversification across platforms for stability.

The creator economy is hitting an inflection point in 2025: Will TikTok get banned, and will MrBeast continue his rise?

The creator economy is worth $250 billion but faces significant challenges, including potential TikTok bans and algorithm changes impacting smaller creators.

Boots

TikTok is a key source of fashion inspiration, exemplified by Tahlia Edwards' viral video on Tony Bianco boots.

36 Affordable Treats To Buy Instead Of A $7 Coffee

The article emphasizes affordable and trendy jewelry selections influenced by social media trends.

What the rise of the niche and nano-creator means for influencer marketing

The TikTok-ification of social media shifts focus to niche influencers over general lifestyle personalities, maximizing ad investment.

Uncertainty over TikTok's U.S. future splinters creators and agencies

The creator economy remains resilient amid uncertainties around TikTok's future, emphasizing diversification across platforms for stability.

The creator economy is hitting an inflection point in 2025: Will TikTok get banned, and will MrBeast continue his rise?

The creator economy is worth $250 billion but faces significant challenges, including potential TikTok bans and algorithm changes impacting smaller creators.

Boots

TikTok is a key source of fashion inspiration, exemplified by Tahlia Edwards' viral video on Tony Bianco boots.

36 Affordable Treats To Buy Instead Of A $7 Coffee

The article emphasizes affordable and trendy jewelry selections influenced by social media trends.
moretiktok
#affiliate-marketing

Why Authenticity Is Key And How Collabs Community Guidelines Can Help (2024) - Shopify

Authenticity in influencer marketing is essential for brands to build trust and long-term relationships with consumers.

How to Improve Affiliate Marketing Conversion Rates (2024) - Shopify

Success rates, whether for dentists or affiliate marketers, significantly influence choices and strategies, highlighting the importance of evaluating performance metrics diligently.

Why Authenticity Is Key And How Collabs Community Guidelines Can Help (2024) - Shopify

Authenticity in influencer marketing is essential for brands to build trust and long-term relationships with consumers.

How to Improve Affiliate Marketing Conversion Rates (2024) - Shopify

Success rates, whether for dentists or affiliate marketers, significantly influence choices and strategies, highlighting the importance of evaluating performance metrics diligently.
moreaffiliate-marketing

Amazon targets influencer reviews on TikTok, YouTube, Instagram

Amazon is actively investigating product testimonials from influencers in response to regulatory pressure on paid reviews.

Ad industry insiders break down the M&A deals they think could shake up the industry in 2025

Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.

This French Brand Has the Perfect Anti-Canvas Tote-and It's Already Trending

Sézane effectively builds excitement through strategic lookbook releases and tapping into influencer marketing.
#legal-issues

The beige world of influencers has suddenly got a lot more gaudy

The lawsuit between two Amazon influencers highlights significant legal implications within influencer marketing, tied to an ironic focus on the color beige.

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 (Archive)

Influencer marketing carries various risks, including IP infringement and FTC compliance issues that brands must proactively manage.

The beige world of influencers has suddenly got a lot more gaudy

The lawsuit between two Amazon influencers highlights significant legal implications within influencer marketing, tied to an ironic focus on the color beige.

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 (Archive)

Influencer marketing carries various risks, including IP infringement and FTC compliance issues that brands must proactively manage.
morelegal-issues

32 Skincare Products So Good, You'll Use 'Em Up Instead Of Banishing Them To The Back Of Your Medicine Cabinet

All product recommendations are independently selected by editors, ensuring quality despite some being sent as samples.

How Social Media Helped Drive Buzz For Netflix's 'Squid Game' Season 2

Squid Game Season 2 is generating massive pre-release buzz on social media, indicating its potential to be as successful as its predecessor.
#creator-economy

7 Top Creator Partnerships of 2024 That Made a Splash

Brands started to view creators as authentic partners rather than just influencers, leading to successful collaborations and sales.
Successful campaigns this year demonstrated the effectiveness of trusted creator collaborations in the marketing space.

Where Is The Creator Economy Headed In 2025?

The creator economy will grow significantly in 2025, indicating a $250 billion opportunity and rising influence of creators in marketing.

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

Influencer companies are integrating AI and platforms to enhance talent management and streamline creator-brand relationships.

2024 Creator Economy, Social Media & Influencer Marketing Trends - Lindsey Gamble

LinkedIn is becoming a key platform for influencer marketing, supported by short-form video content and a growing focus on B2B influencer partnerships.

How YouTube Is Taking a More Active Role in Influencer Marketing: BrandConnect, Open Call & Partnership Ads - Lindsey Gamble

YouTube is enhancing its influencer marketing tools to compete with platforms like TikTok and maximize ad revenue for creators and brands.

Council Post: 3 Creator Strategies You Don't Want To Sleep On In 2025

The creator economy has significantly advanced, marked by collaborations, governmental recognition, and strategic brand partnerships, indicating a shift in marketing approaches.

7 Top Creator Partnerships of 2024 That Made a Splash

Brands started to view creators as authentic partners rather than just influencers, leading to successful collaborations and sales.
Successful campaigns this year demonstrated the effectiveness of trusted creator collaborations in the marketing space.

Where Is The Creator Economy Headed In 2025?

The creator economy will grow significantly in 2025, indicating a $250 billion opportunity and rising influence of creators in marketing.

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

Influencer companies are integrating AI and platforms to enhance talent management and streamline creator-brand relationships.

2024 Creator Economy, Social Media & Influencer Marketing Trends - Lindsey Gamble

LinkedIn is becoming a key platform for influencer marketing, supported by short-form video content and a growing focus on B2B influencer partnerships.

How YouTube Is Taking a More Active Role in Influencer Marketing: BrandConnect, Open Call & Partnership Ads - Lindsey Gamble

YouTube is enhancing its influencer marketing tools to compete with platforms like TikTok and maximize ad revenue for creators and brands.

Council Post: 3 Creator Strategies You Don't Want To Sleep On In 2025

The creator economy has significantly advanced, marked by collaborations, governmental recognition, and strategic brand partnerships, indicating a shift in marketing approaches.
morecreator-economy
#digital-marketing

Top Digital Marketing Trends for 2025 - Shopify

Today's digital marketers utilize AI and influencers to refine targeting and enhance engagement beyond traditional methods.

How Influencer Marketing Can Skyrocket Your Brand Awareness | Digital Marketing | MappedSkills

Influencer marketing is crucial for connecting with audiences and boosting brand growth.

Influencer marketing is the most popular strategy on YouTube

Influencer marketing is increasingly adopted by a significant portion of global marketers, particularly on YouTube.

Council Post: How To Leverage Influencer Marketing For Brand Growth

Influencer marketing creates authentic connections, enhancing brand visibility and trust, essential for modern digital marketing strategies.

What Is KOL Marketing? How To Use a KOL Marketing Strategy (2024) - Shopify

KOL marketing harnesses the influence of authoritative figures to promote products, significantly impacting consumer behavior and trends.

Top Digital Marketing Trends for 2025 - Shopify

Today's digital marketers utilize AI and influencers to refine targeting and enhance engagement beyond traditional methods.

How Influencer Marketing Can Skyrocket Your Brand Awareness | Digital Marketing | MappedSkills

Influencer marketing is crucial for connecting with audiences and boosting brand growth.

Influencer marketing is the most popular strategy on YouTube

Influencer marketing is increasingly adopted by a significant portion of global marketers, particularly on YouTube.

Council Post: How To Leverage Influencer Marketing For Brand Growth

Influencer marketing creates authentic connections, enhancing brand visibility and trust, essential for modern digital marketing strategies.

What Is KOL Marketing? How To Use a KOL Marketing Strategy (2024) - Shopify

KOL marketing harnesses the influence of authoritative figures to promote products, significantly impacting consumer behavior and trends.
moredigital-marketing

The Best of BoF 2024: Fashion's Cultural Crossover Continues

Fashion marketers aligned strategies with culture in 2024 to connect with cautious consumers.

From Pets to Psychedelics: Unpacking 2025 Travel Megatrends

Travel trends indicate a significant shift towards pet-friendly accommodations.
Influencer marketing is now a crucial component of travel marketing strategies.
Live tourism is emerging as a major draw for travelers.
AI is transforming the operational side of travel, even if consumer use is limited.
Luxury travel is evolving towards authenticity and unique wellness experiences.
#brand-strategy

Ariana Grande's R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in October

Brands are increasingly linking beauty products to cultural moments.
Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.
Effective influencer strategies are crucial for brand engagement.

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

Influencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.

Ariana Grande's R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in October

Brands are increasingly linking beauty products to cultural moments.
Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.
Effective influencer strategies are crucial for brand engagement.

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

Influencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.
morebrand-strategy
#b2b-marketing

Why Every Brand Needs an Influencer Strategy | Entrepreneur

Influencer marketing has solidified its position as a key tactic in modern business, vital for building trust and fostering growth.

How agencies are winning new business in the ultra-competitive B2B space

B2B marketing is increasingly vital, with agencies now embracing its complexity and potential.
Trust is central to the B2B buying process, influencing decision-making and brand loyalty.

How to really maximize your collaborations with B2B influencers

B2B influencer marketing enhances brand trust and engagement by humanizing offerings and providing social proof to a complex buyer journey.

6 things to look for in a B2B influencer | MarTech

B2B buyers prefer expert influencers over traditional sales content, emphasizing the need for genuine engagement and expertise in marketing strategies.

Why Every Brand Needs an Influencer Strategy | Entrepreneur

Influencer marketing has solidified its position as a key tactic in modern business, vital for building trust and fostering growth.

How agencies are winning new business in the ultra-competitive B2B space

B2B marketing is increasingly vital, with agencies now embracing its complexity and potential.
Trust is central to the B2B buying process, influencing decision-making and brand loyalty.

How to really maximize your collaborations with B2B influencers

B2B influencer marketing enhances brand trust and engagement by humanizing offerings and providing social proof to a complex buyer journey.

6 things to look for in a B2B influencer | MarTech

B2B buyers prefer expert influencers over traditional sales content, emphasizing the need for genuine engagement and expertise in marketing strategies.
moreb2b-marketing
#whatsapp

Build an AI Influencer Clone on WhatsApp in Just 30 Minutes

AI personas can automate WhatsApp interactions, enhancing engagement without constant user presence.

Build an AI Influencer Clone on WhatsApp in Just 30 Minutes

AI personas enhance WhatsApp interactions by personalizing responses and automating communication.

Build an AI Influencer Clone on WhatsApp in Just 30 Minutes

AI personas enhance communication by automating interactions and improving engagement without requiring constant involvement.
Creating an AI entity for WhatsApp is simplified with no-code tools, allowing for personalized automated responses in a short time.

Build an AI Influencer Clone on WhatsApp in Just 30 Minutes

AI personas can automate WhatsApp interactions, enhancing engagement without constant user presence.

Build an AI Influencer Clone on WhatsApp in Just 30 Minutes

AI personas enhance WhatsApp interactions by personalizing responses and automating communication.

Build an AI Influencer Clone on WhatsApp in Just 30 Minutes

AI personas enhance communication by automating interactions and improving engagement without requiring constant involvement.
Creating an AI entity for WhatsApp is simplified with no-code tools, allowing for personalized automated responses in a short time.
morewhatsapp
#e-commerce

TikTok Reports Record $100 Million in Sales for Black Friday

TikTok Shop effectively merges entertainment with commerce, attracting diverse shoppers through exclusive deals and influencer engagement.

TikTok's plan to bring social shopping to the US is really starting to pay off

Social shopping breakthrough in the US is primarily due to TikTok Shop's advancements and influencer marketing strategies.

Insider Today: Bernie talks Elon, RFK Jr.

Record-high e-commerce sales during Black Friday and Cyber Monday reflect consumer resilience despite inflation concerns.

Instagram-Like Xiaohongshu Makes Inroads with E-Commerce Sales

Tera Feng's influencer strategy on Xiaohongshu highlights consumer demand for premium products among urban Chinese women.

TikTok Reports Record $100 Million in Sales for Black Friday

TikTok Shop effectively merges entertainment with commerce, attracting diverse shoppers through exclusive deals and influencer engagement.

TikTok's plan to bring social shopping to the US is really starting to pay off

Social shopping breakthrough in the US is primarily due to TikTok Shop's advancements and influencer marketing strategies.

Insider Today: Bernie talks Elon, RFK Jr.

Record-high e-commerce sales during Black Friday and Cyber Monday reflect consumer resilience despite inflation concerns.

Instagram-Like Xiaohongshu Makes Inroads with E-Commerce Sales

Tera Feng's influencer strategy on Xiaohongshu highlights consumer demand for premium products among urban Chinese women.
moree-commerce

No longer startups, these 5 brands are moving into growth mode

Brands short-listed in the 'Brands That Matter' list successfully balance ambition with legacy, impacting both audiences and industries.

Council Post: 6 Influencer Marketing Predictions For 2025

Influencer marketing is evolving towards hyper-targeting and cross-platform content in response to changing consumer engagement patterns.

Nike was the top brand for influencer marketing in the US this year

Traackr's Brand Vitality Score evaluates brands based on influencer content performance and its impact on brand image.

Romania: Pro-Georgescu videos linked to mysterious Polish 'influencer agency'

A foreign influence operation significantly impacted the Romanian presidential election, raising serious concerns about democratic integrity in the country.
#mehmet-oz

One Of Trump's Nominees Is Already In Hot Water Over Ethics

Mehmet Oz's promotion of iHerb products without disclosing his business relationship raises concerns about adherence to influencer marketing regulations.

One Of Trump's Nominees Is Already In Hot Water Over Ethics

Mehmet Oz failed to disclose his business relationship with iHerb while promoting their products, possibly violating FTC influencer marketing rules.

One Of Trump's Nominees Is Already In Hot Water Over Ethics

Mehmet Oz faces allegations for failing to disclose his business relationship with iHerb in social media promotions, potentially violating FTC rules.

Mehmet Oz endorsed products without noting financial ties, watchdog says

Mehmet Oz's endorsements of herbal products raise ethical concerns regarding compliance with FTC regulations as a paid adviser.

One Of Trump's Nominees Is Already In Hot Water Over Ethics

Mehmet Oz's promotion of iHerb products without disclosing his business relationship raises concerns about adherence to influencer marketing regulations.

One Of Trump's Nominees Is Already In Hot Water Over Ethics

Mehmet Oz failed to disclose his business relationship with iHerb while promoting their products, possibly violating FTC influencer marketing rules.

One Of Trump's Nominees Is Already In Hot Water Over Ethics

Mehmet Oz faces allegations for failing to disclose his business relationship with iHerb in social media promotions, potentially violating FTC rules.

Mehmet Oz endorsed products without noting financial ties, watchdog says

Mehmet Oz's endorsements of herbal products raise ethical concerns regarding compliance with FTC regulations as a paid adviser.
moremehmet-oz
#museums

Influencers: is it time for museums to go all in?

Influencers could help museums attract younger audiences, but concerns exist about authenticity and the potential commercialization of the museum experience.

Influencers: is it time for museums to go all in?

Influencers could be key in revitalizing museum attendance among younger audiences, despite concerns about authenticity and commercialization.

Influencers: is it time for museums to go all in?

Influencers could help museums attract younger audiences, but concerns exist about authenticity and the potential commercialization of the museum experience.

Influencers: is it time for museums to go all in?

Influencers could be key in revitalizing museum attendance among younger audiences, despite concerns about authenticity and commercialization.
moremuseums
#dr-mehmet-oz

Consumer watchdog wants FTC to investigate Oz for influencer marketing violations

Dr. Mehmet Oz may have violated influencer marketing rules by failing to properly disclose financial ties to iHerb.

Watchdog group pushes for federal probe of Dr. Oz's influencer marketing: report

Dr. Mehmet Oz is under scrutiny for failing to disclose financial ties to a supplement company, potentially violating FTC regulations.

Consumer watchdog wants FTC to investigate Oz for influencer marketing violations

Dr. Mehmet Oz may have violated influencer marketing rules by failing to properly disclose financial ties to iHerb.

Watchdog group pushes for federal probe of Dr. Oz's influencer marketing: report

Dr. Mehmet Oz is under scrutiny for failing to disclose financial ties to a supplement company, potentially violating FTC regulations.
moredr-mehmet-oz

Consumer Watchdog Group to FTC: Investigate Dr. Oz

Public Citizen urges FTC to investigate Dr. Oz for not disclosing financial ties while promoting iHerb supplements on social media.

Drake-Kendrick feud shows how fandom has become a battleground

Drake's legal action reveals the murky influence of paid endorsements and the challenges organic artistry faces in the modern music industry.

Creator agencies have embraced AI, but is the tech changing marketers' minds?

Agencies are leveraging AI tools for influencer activities, yet marketers are cautious about their necessity and potential overpromising.
from Copyblogger
1 month ago

10 Impactful Marketing Trends For 2025 (With Action Items)

Personal branding is crucial for effective and low-cost marketing strategies in 2025.

Lucrative brand deals reshape celebrity wealth paths

Celebrities can earn more from brand partnerships than their performance income, reshaping their financial landscape.
Influencer marketing has exploded, indicating a shift in celebrity partnerships and wealth opportunities.
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