#influencer-marketing

#influencer-marketing

In today's digital age, where every scroll brings a new sensation, a surprising trend has emerged: dog influencers. These furry personalities are taking social media by storm, captivating hearts and fetching likes in droves. This phenomenon isn't just about cute photos; it's a testament to the power of community and the universal love for our four-legged friends. Let's dive into the world of dog influencers and explore how they've become a staple in American social media culture.

Snapchat is marching on with its hunt for new users, investing in its first global ad campaign that positions it as an app where 'Real Friends' can connect. The push, launched on International Friendship Day, follows on from a bumper second quarter for Snap in which it attracted 13 million users, well above the 2 million forecast by analysts and a figure that eased investor and advertiser jitters significantly following years of sluggish growth.

That $50,000 goes toward turning a brand's "educated guess" into "metrics they're confident about," Titus says. Here's how that test and learn process typically works on Faved: A beauty brand, for example, will typically spend their first $15,000 to $20,000 on 10 differently priced collaborations with beauty or lifestyle influencers whose audiences fit their ideal customer profile. During this step, he adds, the brand's only goal is to figure out which influencer's content drove the most sales at the lowest cost.

Influencers are, at the core, independent contractors. They build their own followings, set their own hours, and charge their own rates-which means the cost of working with one can vary widely. Marketers and business owners say they've seen quotes range everywhere from a few hundred dollars to six figures. For example, Dylan Huey, the founder and CEO of Reach, a Los Angeles-based business that provides influencer marketing, talent management, and content production services, says one particular influencer he manages will sometimes "take a deal for $5,000 to $10,000." Other times, they'll charge closer to $500,000.

Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?

Influencer marketing has become one of the most effective ways for brands to reach new audiences, build trust, and drive sales. But for new brands, getting started can feel overwhelming. How do you find influencers? How much should you pay? And how do you know if it's working? This guide breaks down influencer marketing step by step, so even brands with no prior experience can launch their first campaign with confidence.

Beyond the chart: The demand for AI guidance comes as consumer sentiment sours. The share of US/UK consumers who view genAI as a negative disruptor in the creator economy has nearly doubled, from 18% to 32% since November 2023, according to a November 2025 report from Billion Dollar Boy and Censuswide. Meanwhile, transparency gaps are fueling distrust. 52% of consumers are concerned about brands posting AI-generated content without disclosure, according to a September 2025 report from Sprout Social.

Last year was a roller coaster ride for e.l.f. Beauty (NYSE: ELF), but also a transformational one. The company continued to take market share, but it did see its swift revenue growth stall after running into some industry headwinds and tariff pressures. E.l.f. also acquired the prestige skincare brand Rhode, which helps set it up for its next leg of growth.

"This is a great opportunity to reach new audiences by harnessing the power of Instagram to help fashion-forward women tell their stories through this inspirational platform. Our audience is one of career women, whose networking is mobile and on-the-move. It's important for them to keep up with the brands that inspire their ambition for life and this campaign firmly places Radley as a leader in this category."

"Human-generated content is quickly becoming the most valuable driver of brand discovery, but influencer- marketing solutions weren't built to scale for the enterprise," said Kristen Wiley, chief executive officer and founder of Statusphere, who began her career as a creator.

By utilising Brave Bison's data tools and direct relationship networks, we recruited influencers with the perfect profile to reach our intended audience and worked with them throughout the entire creative process, directing and producing video content featuring them within the pop up environments. We then shot a series of 22 videos raising awareness of and showcasing the immersive, artistic and technology-driven nature of the SK-II Wonderland activation.

Consumers increasingly rely on social-media personalities to recommend products and signal what to buy, avoid, and trust. This relationship rests on a fragile premise: that influencer opinions reflect genuine experience, not undisclosed commercial orchestration. While early regulatory attention focused on covert product promotion, a parallel practice has quietly taken hold. Brands are now deploying influencers to undermine competitors by casting doubt or discouraging purchase under the guise of independent opinion.

Consumers have grown so weary of AI-generated content and straight-up slop, they're taking extra time to find work made by real people. And some brands are going even further. Instead of airbrushing flaws, they're celebrating them - even going so far as to seek out imperfections in the influencer marketing deals they're planning. The dirty countertop or overflowing garbage can in the background is no longer grounds for a reshoot; it's a way to let viewers know that what they're watching is, well, real.

During a recent TikTok Super Brand Day, a week-long event where brands offer limited-time discounts, launch new products, and host live shopping events, our fashion brand Popilush generated more than $500,000 in sales by optimizing our process at every step-from being flexible with our approach, making quick decisions and working with influencers who care about our brand. Through these tactics, our daily sales revenue spiked from $16,000 to $65,000, and we've maintained consistent sales since.

"Television still grabs the most people in the shortest amount of time," said Mike Visnick, CEO of TRNDY Social.

At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials this year, keeping influencers and creators in the wing for social and experiential campaigns. "It's just viewership demographics. You cast a really wide net of people watching it, and you want as many people as possible to recognize the person you're putting on the screen," said Jerry Hoak, chief creative officer at The Martin Agency.

We don't know where the product is going to end up because the celebrity will pick the product,

Brooke Meister and Alex Dochter have unveiled new digital creator talent firm Link Management, which reps digital creators including social media personality Danielle Walter, NFL Majorette and lifestyle creator Chloe Holladay, viral TikToker Yolanda Diaz, and "Love Island USA" Season 7 vet Jalen Brown. Link Management, which began operations in 2025, was created to "go beyond transactional brand deals and offer personalized, holistic representation that helps talent diversify revenue streams, strengthen personal brands and build sustainable, long-term careers."