#influencer-marketing tag

TikTok Creators Turn to Lawyers to Navigate Looming US App Ban

TikTok faces a looming ban in the US, prompting creators to renegotiate brand deals and adapt to potential revenue losses.

Influencers are concerned about a revenue downturn due to the impact of TikTok's possible US ban on their marketing deals.

What to know about ByteDance's Lemon8

Lemon8 is gaining traction as a potential TikTok alternative due to its aesthetic content and short-form videos, amid discussions of TikTok's potential U.S. ban.

The marketing community reacts, as the clock runs out on TikTok (for now) | MarTech

The TikTok ban in the U.S. marks a significant change for social media dynamics, impacting influencers and creator marketing.

YouTube Shopping wants to unseat TikTok Shop in Southeast Asia

YouTube Shopping enhances influencer marketing in Southeast Asia, challenging platforms like TikTok Shop in the growing e-commerce landscape.

What is Lemon8? Here's what to know as Supreme Court weighs TikTok ban

Lemon8 is gaining popularity as a TikTok alternative, amidst fears of a TikTok ban.

6 Modern Marketing Strategies For Today's Consumers

Traditional marketing is losing effectiveness; consumers now prioritize trusted online sources and recommendations from their social networks.

TikTok Creators Turn to Lawyers to Navigate Looming US App Ban

TikTok faces a looming ban in the US, prompting creators to renegotiate brand deals and adapt to potential revenue losses.

Influencers are concerned about a revenue downturn due to the impact of TikTok's possible US ban on their marketing deals.

What to know about ByteDance's Lemon8

Lemon8 is gaining traction as a potential TikTok alternative due to its aesthetic content and short-form videos, amid discussions of TikTok's potential U.S. ban.

The marketing community reacts, as the clock runs out on TikTok (for now) | MarTech

The TikTok ban in the U.S. marks a significant change for social media dynamics, impacting influencers and creator marketing.

YouTube Shopping wants to unseat TikTok Shop in Southeast Asia

YouTube Shopping enhances influencer marketing in Southeast Asia, challenging platforms like TikTok Shop in the growing e-commerce landscape.

What is Lemon8? Here's what to know as Supreme Court weighs TikTok ban

Lemon8 is gaining popularity as a TikTok alternative, amidst fears of a TikTok ban.

6 Modern Marketing Strategies For Today's Consumers

Traditional marketing is losing effectiveness; consumers now prioritize trusted online sources and recommendations from their social networks.

moresocial-media

#creator-economy

2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economy

The influencer marketing industry is experiencing significant growth, projected to reach $22.2 billion by 2025.

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.

AI-driven platforms enable quick and efficient collaborations between brands and influencers.

8 Key Predictions for the Creator Economy in 2025: LinkedIn, Podcasting, and More - Lindsey Gamble

LinkedIn is prioritizing video content and influencer marketing, reshaping the creator economy and employer-employee relationships.

Cultural relevance is big business as marketing and entertainment collide - and M&A is cashing in

Brand advertising is evolving into a fusion of marketing and entertainment, with cultural relevance being a key focus for brands.

2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economy

Influencer marketing is set to grow significantly by 2025, highlighting its importance for brands and creators.

The four trends to watch in the 2025 creator economy

The creator economy is shifting towards scaled, long-term partnerships and emerging entrepreneurial avenues for creators.

AI is becoming integral to the creator economy, altering workflows and even creating new types of content and creators.

2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economy

The influencer marketing industry is experiencing significant growth, projected to reach $22.2 billion by 2025.

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.

AI-driven platforms enable quick and efficient collaborations between brands and influencers.

8 Key Predictions for the Creator Economy in 2025: LinkedIn, Podcasting, and More - Lindsey Gamble

LinkedIn is prioritizing video content and influencer marketing, reshaping the creator economy and employer-employee relationships.

Cultural relevance is big business as marketing and entertainment collide - and M&A is cashing in

Brand advertising is evolving into a fusion of marketing and entertainment, with cultural relevance being a key focus for brands.

2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economy

Influencer marketing is set to grow significantly by 2025, highlighting its importance for brands and creators.

The four trends to watch in the 2025 creator economy

The creator economy is shifting towards scaled, long-term partnerships and emerging entrepreneurial avenues for creators.

AI is becoming integral to the creator economy, altering workflows and even creating new types of content and creators.

morecreator-economy

A New Flood of Money Is Crashing the Influencer Marketing Industry

Influencer marketing is evolving into a performance-driven advertising channel.

How Has AI Changed Travel Planning?

AI is reshaping travel booking, influencing consumer behavior and engagement with platforms.

2025 may see significant advancements in AI-driven collaborations within the travel industry.

#e-commerce

The Live Shopping Boom Doesn't Stop with TikTok

Live shopping is rapidly gaining popularity outside of China, particularly in the US with the emergence of platforms like TikTok Shop.

Creator Marketing Platform ShopMy Raises $77.5 Million

ShopMy raised $77.5 million to enhance its influencer marketing platform, connecting creators and brands for affiliate marketing partnerships.

Council Post: How Live Shopping Is Changing The Retail Landscape Across The Globe

Live commerce revolutionizes retail by enhancing customer engagement and driving sales through real-time interaction and entertainment.

The Live Shopping Boom Doesn't Stop with TikTok

Live shopping is rapidly gaining popularity outside of China, particularly in the US with the emergence of platforms like TikTok Shop.

Creator Marketing Platform ShopMy Raises $77.5 Million

ShopMy raised $77.5 million to enhance its influencer marketing platform, connecting creators and brands for affiliate marketing partnerships.

Council Post: How Live Shopping Is Changing The Retail Landscape Across The Globe

Live commerce revolutionizes retail by enhancing customer engagement and driving sales through real-time interaction and entertainment.

moree-commerce

How to win at The Drum Awards for Marketing, according to this year's judges

Emotional impact and community engagement are critical for award-winning marketing.

Success relies on strong teams and timely social engagement rather than just big budgets.

Elsa Hosk's Already Wearing 2025's First Viral Sneaker Trend

Influencer Elsa Hosk's choice of Reebok Classic AZ sneakers signals a trend, combining style and affordability to attract Instagram followers.

#digital-marketing

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

Marketers expect significant budget increases in 2025, driving optimism.

Influencer marketing is set to be a major focus for increased spending in 2025.

How brands are tapping into LinkedIn's influencer revolution

LinkedIn is becoming an essential platform for influencer marketing, particularly for B2B brands.

Expertise and authenticity of influencers are crucial for engaging professional audiences.

The shift from Twitter/X to LinkedIn has boosted the platform's appeal for influencers.

The Complete Guide to TikTok Affiliate Marketing in 2025 - Shopify

Affiliate marketing offers a low-risk way for brands to promote products via influencers, linked directly to sales for creators.

TikTok affiliate marketing allows creators to monetize their audience while brands benefit without upfront costs.

As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations

Influencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.

Council Post: How Can Influencer Marketing Boost Brand SEO?

Influencer marketing complements SEO by generating backlinks and enhancing brand visibility, driving more traffic to websites.

The integration of influencer marketing can amplify engagement and improve search engine rankings.

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

Marketers expect significant budget increases in 2025, driving optimism.

Influencer marketing is set to be a major focus for increased spending in 2025.

How brands are tapping into LinkedIn's influencer revolution

LinkedIn is becoming an essential platform for influencer marketing, particularly for B2B brands.

Expertise and authenticity of influencers are crucial for engaging professional audiences.

The shift from Twitter/X to LinkedIn has boosted the platform's appeal for influencers.

The Complete Guide to TikTok Affiliate Marketing in 2025 - Shopify

Affiliate marketing offers a low-risk way for brands to promote products via influencers, linked directly to sales for creators.

TikTok affiliate marketing allows creators to monetize their audience while brands benefit without upfront costs.

As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations

Influencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.

Council Post: How Can Influencer Marketing Boost Brand SEO?

Influencer marketing complements SEO by generating backlinks and enhancing brand visibility, driving more traffic to websites.

The integration of influencer marketing can amplify engagement and improve search engine rankings.

moredigital-marketing

DC Crash Gets Political

A mid-air collision involving an American Airlines regional jet and a US Army helicopter resulted in over 60 deaths, prompting an investigation.

Is Meal Kit Sakara Life's $400 Price Tag Worth It?

Sakara's meal delivery, though expensive, offers quality and enjoyable plant-based food worth the investment.

#brand-strategy

Unleash The Potential of Your Business with TikTok Marketing Strategies

Developing a TikTok marketing strategy is essential for leveraging the platform's growth for business promotion.

Agencies are trying to keep pace with influencer marketing's evolution

Influencer marketing spending growth is slowing as the industry matures, not due to reduced interest.

Brands are integrating influencer campaigns across varied media beyond social platforms.

Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.

Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.

5 important influencer marketing trends in 2025

Influencers will co-create impactful campaigns with brands in 2025.

Trend-based campaigns will be essential for achieving relevance in influencer marketing.

The future will see a decoupling of influencer results and traditional sales metrics.

The Debrief | How to Choose a PR Agency

PR has evolved into managing comprehensive brand storytelling in digital and physical spaces.

Choosing the right PR agency is crucial for brand alignment and effective collaboration.

Unleash The Potential of Your Business with TikTok Marketing Strategies

Developing a TikTok marketing strategy is essential for leveraging the platform's growth for business promotion.

Agencies are trying to keep pace with influencer marketing's evolution

Influencer marketing spending growth is slowing as the industry matures, not due to reduced interest.

Brands are integrating influencer campaigns across varied media beyond social platforms.

Influencers are diversifying revenue channels, enhancing partnership opportunities with brands.

Demand for clear ROI and effective measurement tactics is increasing in influencer marketing.

5 important influencer marketing trends in 2025

Influencers will co-create impactful campaigns with brands in 2025.

Trend-based campaigns will be essential for achieving relevance in influencer marketing.

The future will see a decoupling of influencer results and traditional sales metrics.

The Debrief | How to Choose a PR Agency

PR has evolved into managing comprehensive brand storytelling in digital and physical spaces.

Choosing the right PR agency is crucial for brand alignment and effective collaboration.

morebrand-strategy

Dr. Diamond's Metacine Expands Product Suite

Metacine is launching a new serum, the InstaFacial Infusion, aiming for significant retail sales growth in 2025.

#content-creation

The Biggest Agentic AI Trends at CES 2025

The integration of AI into marketing is set to revolutionize processes and strategies, moving from conceptualization to real-time execution.

Marketers are rewriting the brand safety playbook for content creators in 2025

Marketers are adapting to the new influencer dynamic, focusing on creative freedom and trust over traditional brand safety concerns.

The Biggest Agentic AI Trends at CES 2025

The integration of AI into marketing is set to revolutionize processes and strategies, moving from conceptualization to real-time execution.

Marketers are rewriting the brand safety playbook for content creators in 2025

Marketers are adapting to the new influencer dynamic, focusing on creative freedom and trust over traditional brand safety concerns.

morecontent-creation

Tinder taps TikTok influencers to lure Gen Z

Tinder's campaign aims to shift perceptions favoring in-person meetings over dating apps.

Influencer marketing successfully increased Gen Z's positive feelings towards dating apps.

Flipster Launches Superstars Program Amid Rapid User Growth Globally | HackerNoon

Flipster is launching the Superstars Program to engage crypto enthusiasts and empower them to influence the digital economy.

#social-media-trends

What to do if TikTok is banned - PR Daily

Duolingo has diversified its content strategy to minimize reliance on TikTok, utilizing other platforms for continued engagement.

From job board to influencer hub: How LinkedIn became a creator goldmine

LinkedIn is becoming a prominent platform for professional influencers who share valuable industry insights.

Honest product reviews drive influencer marketing sales

Honest creator reviews significantly influence US shoppers, emphasizing the need for transparency in product marketing.

Influencer Marketing Will Be Anything but Stagnant in 2025

Influencer marketing is set for significant changes in 2025 amid potential TikTok bans and the rise of LinkedIn as an influencer platform.

What to do if TikTok is banned - PR Daily

Duolingo has diversified its content strategy to minimize reliance on TikTok, utilizing other platforms for continued engagement.

From job board to influencer hub: How LinkedIn became a creator goldmine

LinkedIn is becoming a prominent platform for professional influencers who share valuable industry insights.

Honest product reviews drive influencer marketing sales

Honest creator reviews significantly influence US shoppers, emphasizing the need for transparency in product marketing.

Influencer Marketing Will Be Anything but Stagnant in 2025

Influencer marketing is set for significant changes in 2025 amid potential TikTok bans and the rise of LinkedIn as an influencer platform.

moresocial-media-trends

#social-commerce

Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity | TechCrunch

Flip introduces a $100 million creator fund, offering cash grants and equity to creators, distancing itself from competitors.

How VideoShops Streamlines Shoppable Content

VideoShops aims to simplify social commerce in the beauty industry by offering creators same-day payment and a streamlined marketing platform.

Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity | TechCrunch

Flip introduces a $100 million creator fund, offering cash grants and equity to creators, distancing itself from competitors.

How VideoShops Streamlines Shoppable Content

VideoShops aims to simplify social commerce in the beauty industry by offering creators same-day payment and a streamlined marketing platform.

moresocial-commerce

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

Partnering with creators enhances brand promotion effectiveness, improving attention, playtime, and brand trust among consumers.

Council Post: The State Of Influencer Marketing In The Hospitality Sector

The hospitality industry must now focus on targeted influencer partnerships rather than mass outreach for effective marketing.

How to Harness the Power of B2B Influencers to Build Trust and Engagement | Entrepreneur

B2B brands must embrace influencer marketing to regain trust and engagement with their audiences.

#advertising

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

Sports marketing is becoming increasingly crowded, making it difficult for brands to differentiate themselves.

Meta Says Community Notes Will Not Be Displayed on Paid Ads

Meta will not apply Community Notes to paid ads, aiming to address advertiser concerns.

The impact of Community Notes on influencer marketing remains unclear, sparking concerns among marketers.

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

Sports marketing is becoming increasingly crowded, making it difficult for brands to differentiate themselves.

Meta Says Community Notes Will Not Be Displayed on Paid Ads

Meta will not apply Community Notes to paid ads, aiming to address advertiser concerns.

The impact of Community Notes on influencer marketing remains unclear, sparking concerns among marketers.

moreadvertising

#digital-advertising

What influencer marketing budgets should look like in 2025

Brands are ramping up influencer marketing budgets, some exceeding 50% of total spend, reflecting its rising importance in marketing strategies.

Agencies have mixed feelings about using AI tools for product placements and influencer marketing

AI-driven virtual product placement enhances marketing by seamlessly integrating brands into content without physical shoots.

What influencer marketing budgets should look like in 2025

Brands are ramping up influencer marketing budgets, some exceeding 50% of total spend, reflecting its rising importance in marketing strategies.

Agencies have mixed feelings about using AI tools for product placements and influencer marketing

AI-driven virtual product placement enhances marketing by seamlessly integrating brands into content without physical shoots.

moredigital-advertising

#tiktok

Is TikTok Really Getting Banned on January 19? What You Need to Know

TikTok faces a potential ban unless ByteDance sells it to a U.S. company, citing national security concerns.

Influencer marketers put their TikTok ban contingency plans into action

TikTok's potential shutdown prompts brands and creators to prepare alternative plans for content distribution amid uncertainty.

Is TikTok Really Getting Banned on January 19? What You Need to Know

TikTok faces a potential ban unless ByteDance sells it to a U.S. company, citing national security concerns.

Influencer marketers put their TikTok ban contingency plans into action

TikTok's potential shutdown prompts brands and creators to prepare alternative plans for content distribution amid uncertainty.

moretiktok

Once a Shy Kid, Ryan Detert Found His Voice With Mentorship

Ryan Detert credits his success to mentorship from Big Brothers Big Sisters and has made a significant donation to honor its impact on his life.

11 Best Email Influencer Templates to Manage Outreach in 2025

Influencer marketing boosts brand awareness, and templates help streamline the outreach process.

Honey: all the news about PayPal's alleged scam coupon app

The PayPal Honey extension is criticized for not finding the best coupon codes, leading to claims it takes money from influencers.

#content-creators

TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks

The potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.

Dubai Launches Ambitious Creator Hub To Attract Global Digital Talent

Dubai aims to become the leading destination for digital content creators with its new Creators HQ and a substantial support fund.

TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks

The potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.

Dubai Launches Ambitious Creator Hub To Attract Global Digital Talent

Dubai aims to become the leading destination for digital content creators with its new Creators HQ and a substantial support fund.

morecontent-creators

The affiliate link scandal isn't Honey's fault, it's a symptom of a broken internet

PayPal's Honey is accused of redirecting affiliate profits from content creators, sparking outrage and a lawsuit over last-click attribution practices.

Brown's sideline book now top seller on Amazon

A.J. Brown's sideline reading of 'Inner Excellence' boosts its popularity, demonstrating athlete influence in promoting self-help literature.

Professional Mountain Biker and YouTube Creator Loses Major Sponsors

The bike industry is experiencing significant changes post-COVID-19, impacting sponsorships and influencer dynamics, as seen in Rémy Métailler's recent announcements.

If You're Morbidly Curious, Here Are 33 Products With Disgusting Before And After Photos

Transparency in product recommendations fosters trust with readers.

Samples may be included, but selections are independent and curated.

#influencer-marketing#influencer-marketing

TikTok Creators Turn to Lawyers to Navigate Looming US App Ban

What to know about ByteDance's Lemon8

The marketing community reacts, as the clock runs out on TikTok (for now) | MarTech

YouTube Shopping wants to unseat TikTok Shop in Southeast Asia

What is Lemon8? Here's what to know as Supreme Court weighs TikTok ban

6 Modern Marketing Strategies For Today's Consumers

TikTok Creators Turn to Lawyers to Navigate Looming US App Ban

What to know about ByteDance's Lemon8

The marketing community reacts, as the clock runs out on TikTok (for now) | MarTech

YouTube Shopping wants to unseat TikTok Shop in Southeast Asia

What is Lemon8? Here's what to know as Supreme Court weighs TikTok ban

6 Modern Marketing Strategies For Today's Consumers

2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economy

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

8 Key Predictions for the Creator Economy in 2025: LinkedIn, Podcasting, and More - Lindsey Gamble

Cultural relevance is big business as marketing and entertainment collide - and M&A is cashing in

2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economy

The four trends to watch in the 2025 creator economy

2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economy

Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?

8 Key Predictions for the Creator Economy in 2025: LinkedIn, Podcasting, and More - Lindsey Gamble

Cultural relevance is big business as marketing and entertainment collide - and M&A is cashing in

2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economy

The four trends to watch in the 2025 creator economy

A New Flood of Money Is Crashing the Influencer Marketing Industry

How Has AI Changed Travel Planning?

The Live Shopping Boom Doesn't Stop with TikTok

Creator Marketing Platform ShopMy Raises $77.5 Million

Council Post: How Live Shopping Is Changing The Retail Landscape Across The Globe

The Live Shopping Boom Doesn't Stop with TikTok

Creator Marketing Platform ShopMy Raises $77.5 Million

Council Post: How Live Shopping Is Changing The Retail Landscape Across The Globe

How to win at The Drum Awards for Marketing, according to this year's judges

Elsa Hosk's Already Wearing 2025's First Viral Sneaker Trend

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

How brands are tapping into LinkedIn's influencer revolution

The Complete Guide to TikTok Affiliate Marketing in 2025 - Shopify

As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations

Council Post: How Can Influencer Marketing Boost Brand SEO?

Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers

How brands are tapping into LinkedIn's influencer revolution

The Complete Guide to TikTok Affiliate Marketing in 2025 - Shopify

As agencies evolve AI tools for influencer vetting, they're also discovering the tech's limitations

Council Post: How Can Influencer Marketing Boost Brand SEO?

DC Crash Gets Political

Is Meal Kit Sakara Life's $400 Price Tag Worth It?

Unleash The Potential of Your Business with TikTok Marketing Strategies

Agencies are trying to keep pace with influencer marketing's evolution

5 important influencer marketing trends in 2025

The Debrief | How to Choose a PR Agency

Unleash The Potential of Your Business with TikTok Marketing Strategies

Agencies are trying to keep pace with influencer marketing's evolution

5 important influencer marketing trends in 2025

The Debrief | How to Choose a PR Agency

Dr. Diamond's Metacine Expands Product Suite

The Biggest Agentic AI Trends at CES 2025

Marketers are rewriting the brand safety playbook for content creators in 2025

The Biggest Agentic AI Trends at CES 2025

Marketers are rewriting the brand safety playbook for content creators in 2025

Tinder taps TikTok influencers to lure Gen Z

Flipster Launches Superstars Program Amid Rapid User Growth Globally | HackerNoon

What to do if TikTok is banned - PR Daily

From job board to influencer hub: How LinkedIn became a creator goldmine

Honest product reviews drive influencer marketing sales

Influencer Marketing Will Be Anything but Stagnant in 2025

What to do if TikTok is banned - PR Daily

From job board to influencer hub: How LinkedIn became a creator goldmine

Honest product reviews drive influencer marketing sales

Influencer Marketing Will Be Anything but Stagnant in 2025

Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity | TechCrunch

How VideoShops Streamlines Shoppable Content

Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity | TechCrunch

How VideoShops Streamlines Shoppable Content

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

Council Post: The State Of Influencer Marketing In The Hospitality Sector

How to Harness the Power of B2B Influencers to Build Trust and Engagement | Entrepreneur

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

Meta Says Community Notes Will Not Be Displayed on Paid Ads

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes

#influencer-marketing
#influencer-marketing