#influencer-marketing

[ follow ]
#consumer-engagement
fromThe Drum
1 month ago
Marketing tech

As it lands TikTok star Zach King, Nescafe is pivoting to influencer marketing

fromDigiday
2 weeks ago
Marketing tech

Omnicom strikes partnerships with PayPal and X as its 'live' blitz at Cannes Lions continues

fromInc
20 hours ago
E-Commerce

Olipop's Latest Marketing Stunt Drew a 30,000-Person Waitlist-and Sold Out Immediately

fromThe Drum
1 month ago
Marketing tech

As it lands TikTok star Zach King, Nescafe is pivoting to influencer marketing

fromDigiday
2 weeks ago
Marketing tech

Omnicom strikes partnerships with PayPal and X as its 'live' blitz at Cannes Lions continues

fromInc
20 hours ago
E-Commerce

Olipop's Latest Marketing Stunt Drew a 30,000-Person Waitlist-and Sold Out Immediately

#e-commerce
#content-creation
Marketing tech
fromThe Daily Dot
1 month ago

Podcaster's likeness used for skincare ads on TikTok without her consent: "Dilutes my brand"

Arielle Lorre is seeking legal action against a skincare brand for using an AI-generated deepfake of her likeness without consent.
Marketing tech
fromThe Daily Dot
1 month ago

Podcaster's likeness used for skincare ads on TikTok without her consent: "Dilutes my brand"

Arielle Lorre is seeking legal action against a skincare brand for using an AI-generated deepfake of her likeness without consent.
#consumer-trust
Social media marketing
fromForbes
4 weeks ago

How Influencer Marketing Is Rewiring The Consumer Journey

Influencer marketing is reshaping consumer purchasing decisions, creating a strong relationship between digital content and real-world interactions.
fromForbes
2 weeks ago
Social media marketing

How The Creator Economy Is Reshaping Modern Marketing - And Why Brands Are Paying Attention

Social media marketing
fromForbes
4 weeks ago

How Influencer Marketing Is Rewiring The Consumer Journey

Influencer marketing is reshaping consumer purchasing decisions, creating a strong relationship between digital content and real-world interactions.
fromForbes
2 weeks ago
Social media marketing

How The Creator Economy Is Reshaping Modern Marketing - And Why Brands Are Paying Attention

#user-generated-content
fromwww.cnbc.com
2 days ago
E-Commerce

At 28, her side hustle brought in $142K/yearnow it's her full-time job: My career and finances have 'never felt safer'

fromwww.cnbc.com
2 days ago
E-Commerce

At 28, her side hustle brought in $142K/yearnow it's her full-time job: My career and finances have 'never felt safer'

#digital-marketing
Marketing tech
fromAdweek
1 month ago

The Future of Ecommerce Is Immersive: Insights from Karina Kogan, CMO of Infinite Reality

Immersive technology is reshaping digital marketing through enhanced customer experiences and higher conversion rates.
fromAol
2 days ago
E-Commerce

AI influencers: What they are and how brands are using them

Marketing tech
fromAdweek
1 month ago

The Future of Ecommerce Is Immersive: Insights from Karina Kogan, CMO of Infinite Reality

Immersive technology is reshaping digital marketing through enhanced customer experiences and higher conversion rates.
fromAol
2 days ago
E-Commerce

AI influencers: What they are and how brands are using them

fromInsideEVs
2 days ago

'Tesla Knows How To Use Them': How Influencers Drive The Robotaxi Narrative

Sometimes, we'd have a great and open relationship with those folks, who worked very hard under a notoriously demanding boss. But on other occasions, our interactions could be explosive.
Cars
#fashion-industry
fromWWD
1 month ago
Marketing tech

Industry Leaders Weigh the Transformative Power of Brand Ambassadors in Fashion and Culture

fromWWD
1 month ago
Marketing tech

Industry Leaders Weigh the Transformative Power of Brand Ambassadors in Fashion and Culture

#acquisition
Marketing tech
fromThe Drum
1 month ago

Sadoun says Publicis acquisition of Captiv8 reinforces its 'category of one' approach

Publicis Groupe acquired Captiv8, the largest influencer marketing platform, aiming to enhance its global influencer marketing strategy.
Marketing tech
fromAdweek
1 month ago

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis Groupe has acquired Captiv8 to enhance its capabilities in the influencer marketing sector.
fromMarTech
1 month ago
Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

fromWWD
3 days ago
E-Commerce

Bold Management's Parent Ykone Group Acquires Majority Stake in The Digital Prototype

Marketing tech
fromThe Drum
1 month ago

Sadoun says Publicis acquisition of Captiv8 reinforces its 'category of one' approach

Publicis Groupe acquired Captiv8, the largest influencer marketing platform, aiming to enhance its global influencer marketing strategy.
Marketing tech
fromAdweek
1 month ago

Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

Publicis Groupe has acquired Captiv8 to enhance its capabilities in the influencer marketing sector.
fromMarTech
1 month ago
Marketing tech

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

fromWWD
3 days ago
E-Commerce

Bold Management's Parent Ykone Group Acquires Majority Stake in The Digital Prototype

fromSportskeeda
4 days ago

"Infuriating as a consumer": Carey Price's wife Angela bluntly slams Lululemon's influencer marketing trips

Lululemon's heavy spending on influencer marketing while the quality of their products declines is infuriating for consumers, as voiced by Angela Price.
E-Commerce
fromThe New Inquiry
7 months ago

Health Equity Capture

The popularity of Godfrey's reaction to the chicken salad was all about her personality, showcasing her enjoyable experience that resonated dearly with audiences.
E-Commerce
#content-distribution
fromstupiddope.com
1 week ago
Fashion & style

You Hired a Fashion Content CreatorNow What? How to Turn Great Content Into Real Results | stupidDOPE | Est. 2008

fromstupiddope.com
1 week ago
Fashion & style

You Hired a Fashion Content CreatorNow What? How to Turn Great Content Into Real Results | stupidDOPE | Est. 2008

#content-marketing
fromstupiddope.com
1 week ago
Social media marketing

How to Maximize ROI from Your Fitness & Lifestyle Content: Don't Just Post ItDistribute It Right

fromstupiddope.com
1 week ago
Social media marketing

How to Maximize ROI from Your Fitness & Lifestyle Content: Don't Just Post ItDistribute It Right

#social-media-strategy
Social media marketing
fromAdweek
1 month ago

Unilever's K18 Tests a New Frontier for Beauty Influencing: LinkedIn

Unilever is utilizing LinkedIn for beauty influencer marketing, highlighting the platform's unique potential in this space.
fromInc
1 week ago
Startup companies

How Non-Famous Entrepreneurs Can Get Ahead in the Celebrity Founder Era

Social media marketing
fromAdweek
1 month ago

Unilever's K18 Tests a New Frontier for Beauty Influencing: LinkedIn

Unilever is utilizing LinkedIn for beauty influencer marketing, highlighting the platform's unique potential in this space.
fromInc
1 week ago
Startup companies

How Non-Famous Entrepreneurs Can Get Ahead in the Celebrity Founder Era

#social-media
Social media marketing
fromDigiday
3 weeks ago

How brands are extending social influence and commanding cross-platform conversations

Brands must maximize influencer-driven social activities by integrating strategies across channels.
NYC startup
fromCurbed
1 month ago

Who Isn't a Moving Influencer?

Influencer partnerships are transforming the moving industry, offering free services in exchange for social media exposure.
fromPhys
4 weeks ago
Social media marketing

Are influencers villains, victims or champions of change? The reality is more complex

Social media marketing
fromDigiday
3 weeks ago

How brands are extending social influence and commanding cross-platform conversations

Brands must maximize influencer-driven social activities by integrating strategies across channels.
NYC startup
fromCurbed
1 month ago

Who Isn't a Moving Influencer?

Influencer partnerships are transforming the moving industry, offering free services in exchange for social media exposure.
fromPhys
4 weeks ago
Social media marketing

Are influencers villains, victims or champions of change? The reality is more complex

fromBusiness Insider
1 week ago

The cofounder of the viral AI 'cheating' startup Cluely says he only hires people for 2 jobs

At Cluely, every team member plays a vital role as either an engineer developing the product or an influencer promoting it to achieve viral success.
Growth hacking
fromThe Drum
2 weeks ago

No admin fees, value-based models, guaranteed results: A new era of agency contracts

"We've evolved beyond the traditional time-and-materials model to a value-based pricing approach that better reflects the impact of our work."
Marketing tech
#lowes
fromLondon Business News | Londonlovesbusiness.com
2 weeks ago

UK gambling policy shortcomings have opened the door to black market activity - London Business News | Londonlovesbusiness.com

As the research shows, unlicensed gambling sites present significant risks, including financial loss and emotional distress, especially for vulnerable individuals who are self-excluded.
UK news
#tiktok
Marketing tech
fromLindsey Gamble
3 weeks ago

TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns - Lindsey Gamble

TikTok's Ad Assistant simplifies campaign management for advertisers with AI-driven recommendations and real-time optimization.
Marketing tech
fromThe Verge
4 weeks ago

TikTok will give advertisers even more data on trends and users

TikTok is enhancing its advertising capabilities with AI-powered tools for tailored content.
Marketing tech
fromLindsey Gamble
3 weeks ago

TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns - Lindsey Gamble

TikTok's Ad Assistant simplifies campaign management for advertisers with AI-driven recommendations and real-time optimization.
Marketing tech
fromThe Verge
4 weeks ago

TikTok will give advertisers even more data on trends and users

TikTok is enhancing its advertising capabilities with AI-powered tools for tailored content.
#brand-strategy
fromDigiday
1 month ago
Marketing tech

How creator marketing has become key to Mastercard's culture-hacking strategy

fromInc
3 weeks ago
Marketing tech

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
fromThe Drum
1 month ago
Miami food

Making a Distinction with Miami's new wave of sports and culture creators

Miami is evolving from a party city into a creative hub with agencies like Distinction blending sports and digital influencer marketing.
Marketing tech
fromForbes
1 month ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
Marketing tech
fromDigiday
1 month ago

How creator marketing has become key to Mastercard's culture-hacking strategy

Consumers increasingly prefer experiences over material goods, influencing brands like Mastercard to shift their marketing strategies.
Marketing tech
fromInc
3 weeks ago

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
#b2b-marketing
fromLindsey Gamble
3 weeks ago
Social media marketing

LinkedIn's New B2B Influencer Marketing Guide Highlights Creator Strategies and Tools - Lindsey Gamble

fromAdweek
1 month ago
Marketing tech

From Fear to Peace of Mind: Marketing Insights With Generac CMO Amanda Teder

fromLindsey Gamble
3 weeks ago
Social media marketing

LinkedIn's New B2B Influencer Marketing Guide Highlights Creator Strategies and Tools - Lindsey Gamble

fromAdweek
1 month ago
Marketing tech

From Fear to Peace of Mind: Marketing Insights With Generac CMO Amanda Teder

fromNBC News
3 weeks ago

Trump's surgeon general pick criticizes others' conflicts but profits from wellness product sales

Means, who has carved out a niche in the wellness industry, set up deals with an array of businesses that cause concerns about conflicting interests.
Marketing tech
#ethics
#marketing-strategy
fromInc
4 weeks ago
Marketing tech

How This Influencer Strategy Drove Growth in a Down Market

fromDigiday
3 weeks ago
Marketing tech

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

fromAdweek
3 weeks ago
Marketing tech

Unilever's Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

Video games
fromForbes
1 month ago

The Rise Of Gamers: From Niche Entertainers To Brand Ambassadors

Gaming influencers have become essential in brand marketing strategies as gaming continues to dominate the entertainment landscape.
Marketing tech
fromInc
4 weeks ago

How This Influencer Strategy Drove Growth in a Down Market

Turo successfully demonstrated the measurable impact of brand marketing through a strategic campaign in Philadelphia.
Marketing tech
fromAdweek
1 month ago

Clinique's Truth Over Trend Strategy With Christie Sclater

Clinique leads by maintaining its dermatological roots while adapting to modern marketing trends.
Influencer marketing significantly outperforms traditional advertising in sales and audience retention.
fromDigiday
3 weeks ago
Marketing tech

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll

fromAdweek
3 weeks ago
Marketing tech

Unilever's Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions

Social media marketing
fromFast Company
4 weeks ago

'I want to take you to a workout class': Influencers are turning brand trips into exclusive real-life fan experiences

Influencers are creating community-building experiences for their followers through personalized trips and meetups.
fromMarketing Dive
4 weeks ago
Social media marketing

How Dove's first creator-led campaign paves way forward for Unilever

Unilever's new CEO is pivoting towards a social-first advertising strategy, allocating 50% of ad spend to influencers and creator content.
fromVuejobs
1 month ago

Full Stack Development (Python, Vue.js) - Long term, CTO at Bulba

Bulba is seeking a senior full stack developer to lead the technical direction of its influencer collaboration platform, emphasizing ownership of the web app.
London startup
fromForbes
1 month ago

15 Pitch-Perfect Strategies To Win Influencers And Build Partnerships

There's always strength in numbers, especially when it comes to elevating your brand's status in today's marketplace, driven by social media and content marketing.
Growth hacking
[ Load more ]