On TikTok, Chinese Manufacturers Open a New Line in the Trade WarChinese manufacturers are using social media to market luxury replicas directly to American consumers amid tariff threats.
When Trade Hits Content: Tariffs And The Creator EconomyPresident Trump's new tariffs are negatively impacting creators and brands, forcing difficult decisions due to increased costs on imported goods.
On TikTok, Chinese Manufacturers Open a New Line in the Trade WarChinese manufacturers are using social media to market luxury replicas directly to American consumers amid tariff threats.
When Trade Hits Content: Tariffs And The Creator EconomyPresident Trump's new tariffs are negatively impacting creators and brands, forcing difficult decisions due to increased costs on imported goods.
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?Unilever shifts to a social-first advertising model under CEO Fernando Fernandez, allocating 50% of media dollars to social channels and increasing influencer partnerships.
Influencer Marketing Is Busting Through The Walls Of Social MediaInfluencer marketing has evolved from simple collaborations to sophisticated strategies integrating creator content across various marketing channels.
Forget celebrity versus creator - it's about the hybrid strategy in a $10B creator economyThe boundaries between celebrities and content creators have blurred, impacting influencer marketing strategies.
2025 influencer marketing costs on YouTube, Instagram, and TikTokInfluencer marketing can yield impressive ROI if budgeted correctly.Costs vary widely and depend on multiple factors.Emerging influencers may offer free collaborations, but established ones expect fair compensation.
A Playbook for Influencer MarketingInfluencer marketing has evolved into a long-term strategy focused on quality engagement and multi-channel content to enhance brand credibility and awareness.
Lessons From A CEO Who Spent $10M On InfluencersSean Frank reveals his $10 million influencer marketing strategy, emphasizing trust and brand psychology over CPM rates.
50% of Unilever's ad spend will go to social media. Will an influencer-first strategy work?Unilever shifts to a social-first advertising model under CEO Fernando Fernandez, allocating 50% of media dollars to social channels and increasing influencer partnerships.
Influencer Marketing Is Busting Through The Walls Of Social MediaInfluencer marketing has evolved from simple collaborations to sophisticated strategies integrating creator content across various marketing channels.
Forget celebrity versus creator - it's about the hybrid strategy in a $10B creator economyThe boundaries between celebrities and content creators have blurred, impacting influencer marketing strategies.
2025 influencer marketing costs on YouTube, Instagram, and TikTokInfluencer marketing can yield impressive ROI if budgeted correctly.Costs vary widely and depend on multiple factors.Emerging influencers may offer free collaborations, but established ones expect fair compensation.
A Playbook for Influencer MarketingInfluencer marketing has evolved into a long-term strategy focused on quality engagement and multi-channel content to enhance brand credibility and awareness.
Lessons From A CEO Who Spent $10M On InfluencersSean Frank reveals his $10 million influencer marketing strategy, emphasizing trust and brand psychology over CPM rates.
How to differentiate creators and influencers-and why it mattersInfluencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.
My 8-year-old wants a debit cardThe digital economy is shaping Generation Alpha's understanding of money, focusing on spending over saving.
A Road Map For Brands On The New Frontier Of AdvertisingTraditional advertising methods are becoming less effective as modern consumers resist interruptions for content.
Omnicom Is Opening Up Its Technology Platform to Help Microinfluencers Work With Big BrandsMicroinfluencers, despite their growing importance, face challenges in brand collaborations compared to larger influencers.
Instagram Tests "Unlock" Feature for Secret Code-Gated Content - Lindsey GambleInstagram's unreleased feature could engage users through content codes.It offers creators and brands innovative ways to enhance fan interaction.
WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creatorsBrands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.
How to differentiate creators and influencers-and why it mattersInfluencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.
My 8-year-old wants a debit cardThe digital economy is shaping Generation Alpha's understanding of money, focusing on spending over saving.
A Road Map For Brands On The New Frontier Of AdvertisingTraditional advertising methods are becoming less effective as modern consumers resist interruptions for content.
Omnicom Is Opening Up Its Technology Platform to Help Microinfluencers Work With Big BrandsMicroinfluencers, despite their growing importance, face challenges in brand collaborations compared to larger influencers.
Instagram Tests "Unlock" Feature for Secret Code-Gated Content - Lindsey GambleInstagram's unreleased feature could engage users through content codes.It offers creators and brands innovative ways to enhance fan interaction.
WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creatorsBrands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.
From E-Commerce To Social Commerce: The Influencer EffectSocial commerce focuses on discovery and inspiration rather than intent, reshaping shopping experiences.Integrated systems combining creators and data are key in social commerce strategies.
Marketing Briefing: How the current chaos affects influencer marketingMarketers are bracing for economic uncertainty, yet influencer marketing remains resilient amidst budget cuts.
Amid ban uncertainty, TikTok's role in brands' social presences has decreasedBrands are diversifying their marketing budgets across platforms to reduce reliance on TikTok after a significant outage.
Every Team Should Know Its Earned Media Value - Here's WhyEMV helps brands gain exposure without spending on ads, leveraging organic mentions instead.
From E-Commerce To Social Commerce: The Influencer EffectSocial commerce focuses on discovery and inspiration rather than intent, reshaping shopping experiences.Integrated systems combining creators and data are key in social commerce strategies.
Marketing Briefing: How the current chaos affects influencer marketingMarketers are bracing for economic uncertainty, yet influencer marketing remains resilient amidst budget cuts.
Amid ban uncertainty, TikTok's role in brands' social presences has decreasedBrands are diversifying their marketing budgets across platforms to reduce reliance on TikTok after a significant outage.
Every Team Should Know Its Earned Media Value - Here's WhyEMV helps brands gain exposure without spending on ads, leveraging organic mentions instead.
YouTube Influencer Jesser Signs With CAAJesser signed with CAA, aiming to expand his brand across various sports after significant success in basketball content creation.
Six Marketing Trends That CMOs Should Pay Attention ToInnovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
Calling All Cannabis Content Creators: Work with Silly Nice and Review Top Products | stupidDOPESilly Nice seeks cannabis influencers to help promote its brand and educate consumers amid advertising regulations.
How cult brands like Crocs, Southwest see influencer marketing evolvingInfluencer marketing is increasingly central to brand strategies, potentially reallocating budgets from traditional advertising methods.
New study finds that over 95% of sponsored influencer posts on Twitter were not disclosedOver 95% of sponsored influencer posts on Twitter are not disclosed.Younger brands are less likely to disclose their influencer sponsorships.Many consumers struggle to identify sponsorship arrangements without disclosures.
Buy More, Think Less: An Educated Rant on How Ads Took Over Our LivesAdvertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.
Sponsored comments: How Instagram's new feature could help brands and creatorsMeta's new Testimonials feature allows brands to pay creators for authentic sponsored content, enhancing consumer trust.
Six Marketing Trends That CMOs Should Pay Attention ToInnovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
Calling All Cannabis Content Creators: Work with Silly Nice and Review Top Products | stupidDOPESilly Nice seeks cannabis influencers to help promote its brand and educate consumers amid advertising regulations.
How cult brands like Crocs, Southwest see influencer marketing evolvingInfluencer marketing is increasingly central to brand strategies, potentially reallocating budgets from traditional advertising methods.
New study finds that over 95% of sponsored influencer posts on Twitter were not disclosedOver 95% of sponsored influencer posts on Twitter are not disclosed.Younger brands are less likely to disclose their influencer sponsorships.Many consumers struggle to identify sponsorship arrangements without disclosures.
Buy More, Think Less: An Educated Rant on How Ads Took Over Our LivesAdvertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.
Sponsored comments: How Instagram's new feature could help brands and creatorsMeta's new Testimonials feature allows brands to pay creators for authentic sponsored content, enhancing consumer trust.
BTS' Jin reportedly contributed 42% of Gucci's total EMV at Milan Fashion Week Fall/Winter 2025 equivalent to $24 millionBTS's Jin significantly boosted Gucci's Earned Media Value with just two posts during Milan Fashion Week.
Who won fashion month AW25 on social media?The Autumn/Winter 2025 fashion season saw brands pivot towards nostalgic and culturally relevant ambassadors, reflecting evolving audience preferences.
Fashion brand in hot water after Coachella videos flooded with customer complaintsPeppermayo faces backlash over influencer trip amidst customer complaints regarding undelivered orders.
Virginia Norris Launches London-based Agency, Virginia and PartnersVirginia Norris establishes a fashion-focused agency, Virginia and Partners, reflecting a growing demand for niche public relations in the industry.
BTS' Jin reportedly contributed 42% of Gucci's total EMV at Milan Fashion Week Fall/Winter 2025 equivalent to $24 millionBTS's Jin significantly boosted Gucci's Earned Media Value with just two posts during Milan Fashion Week.
Who won fashion month AW25 on social media?The Autumn/Winter 2025 fashion season saw brands pivot towards nostalgic and culturally relevant ambassadors, reflecting evolving audience preferences.
Fashion brand in hot water after Coachella videos flooded with customer complaintsPeppermayo faces backlash over influencer trip amidst customer complaints regarding undelivered orders.
Virginia Norris Launches London-based Agency, Virginia and PartnersVirginia Norris establishes a fashion-focused agency, Virginia and Partners, reflecting a growing demand for niche public relations in the industry.
Are Influencer Brands the New Beauty Frontier?Influencer-founded beauty brands are increasingly popular and offer a sense of relatability and connection that appeals to consumers.
The Beauty and Fashion Brands That Won Coachella 2025Influencer marketing significantly impacts brand visibility and value at events like Coachella.
Are Influencer Brands the New Beauty Frontier?Influencer-founded beauty brands are increasingly popular and offer a sense of relatability and connection that appeals to consumers.
The Beauty and Fashion Brands That Won Coachella 2025Influencer marketing significantly impacts brand visibility and value at events like Coachella.
How Tupperware took over our homes, with Decoder RingTupperware's innovative sales strategy revolutionized marketing through social parties, influencing modern sales techniques despite its eventual decline.
Why creators are now a boardroom priorityThe creator economy has evolved into a crucial aspect of brand strategy, influencing the way companies connect with consumers.
Reinventing Retail for Gen Z: Stacy Doren's Vision for JourneysJourneys is evolving to reach a broader teen market while maintaining its cultural relevance and focusing on female consumers.
Why Mentos relaunched its iconic jingle and brought brand lore to FortniteMentos effectively updates its brand through nostalgia by revamping its jingle and leveraging modern influencers to engage diverse audiences.
How Tupperware took over our homes, with Decoder RingTupperware's innovative sales strategy revolutionized marketing through social parties, influencing modern sales techniques despite its eventual decline.
Why creators are now a boardroom priorityThe creator economy has evolved into a crucial aspect of brand strategy, influencing the way companies connect with consumers.
Reinventing Retail for Gen Z: Stacy Doren's Vision for JourneysJourneys is evolving to reach a broader teen market while maintaining its cultural relevance and focusing on female consumers.
Why Mentos relaunched its iconic jingle and brought brand lore to FortniteMentos effectively updates its brand through nostalgia by revamping its jingle and leveraging modern influencers to engage diverse audiences.
Revolve faces $50-million lawsuit alleging influencers hid paid brand partnershipsRevolve faces a $50-million lawsuit for allegedly misleading consumers through undisclosed influencer endorsements.
Duolingo parodied Ashton Hall's morning routine, and it's total geniusDuolingo effectively uses humor and trend-jumping to enhance social media marketing and brand relevance.
Craig Brommers' Social Strategy: Caution, Care, & the American Eagle EnergySocial media is crucial for brands, providing both opportunities and risks.American Eagle Outfitters excels by prioritizing storytelling and platforms like TikTok.
Revolve faces $50-million lawsuit alleging influencers hid paid brand partnershipsRevolve faces a $50-million lawsuit for allegedly misleading consumers through undisclosed influencer endorsements.
Duolingo parodied Ashton Hall's morning routine, and it's total geniusDuolingo effectively uses humor and trend-jumping to enhance social media marketing and brand relevance.
Craig Brommers' Social Strategy: Caution, Care, & the American Eagle EnergySocial media is crucial for brands, providing both opportunities and risks.American Eagle Outfitters excels by prioritizing storytelling and platforms like TikTok.
Want To Sell Like Mr. Beast? Brands Must Build A Strong CommunityCreators are not just talent; they are crucial community builders and marketing channels.
Creators Will Soon Be Every Brand's Best Friend Or Biggest CompetitorCreator brands are disrupting traditional product categories dominated by large conglomerates.Influencer marketing is reshaping consumer product distribution and availability.
Substack Introduces TikTok-Style Vertical Video Feed & Leaderboards - Lindsey GambleSubstack's Leaderboards facilitate brand collaborations by showcasing top publications and influencers.
Brands, creators hold their own NewFronts-style sales pitches to win over more ad dollarsNew sales presentations from creators signal a maturation in the influencer marketing space.Large creators dominate upfront deals, while mid-tier creators face challenges in negotiations.
This fintech startup's $100 million fund aims to get influencers paid fasterInflators face significant financial instability due to inconsistent cash flow from brand deals.A fintech startup, Alchemy, offers upfront payments to creators to alleviate cash flow issues.
Want To Sell Like Mr. Beast? Brands Must Build A Strong CommunityCreators are not just talent; they are crucial community builders and marketing channels.
Creators Will Soon Be Every Brand's Best Friend Or Biggest CompetitorCreator brands are disrupting traditional product categories dominated by large conglomerates.Influencer marketing is reshaping consumer product distribution and availability.
Substack Introduces TikTok-Style Vertical Video Feed & Leaderboards - Lindsey GambleSubstack's Leaderboards facilitate brand collaborations by showcasing top publications and influencers.
Brands, creators hold their own NewFronts-style sales pitches to win over more ad dollarsNew sales presentations from creators signal a maturation in the influencer marketing space.Large creators dominate upfront deals, while mid-tier creators face challenges in negotiations.
This fintech startup's $100 million fund aims to get influencers paid fasterInflators face significant financial instability due to inconsistent cash flow from brand deals.A fintech startup, Alchemy, offers upfront payments to creators to alleviate cash flow issues.
Deepfake scammers are hijacking TikTok's wellness craze to sell dubious health productsScammers are increasingly using deepfake technology on TikTok to create fake influencers and misleading narratives to sell wellness products.
Amazon and Founder of OnlyFans Put In Last-Minute Bids to Buy TikTokWith the deadline for TikTok's ownership approaching, multiple bidders, including Amazon, are emerging amidst a complex legal and political landscape.
How to Reach 1K TikTok Followers Fast and What You UnlockReaching 1,000 followers on TikTok signifies serious content creation and opens new opportunities for creators.It allows live streaming, connecting creators with their audience in real time.
Deepfake scammers are hijacking TikTok's wellness craze to sell dubious health productsScammers are increasingly using deepfake technology on TikTok to create fake influencers and misleading narratives to sell wellness products.
Amazon and Founder of OnlyFans Put In Last-Minute Bids to Buy TikTokWith the deadline for TikTok's ownership approaching, multiple bidders, including Amazon, are emerging amidst a complex legal and political landscape.
How to Reach 1K TikTok Followers Fast and What You UnlockReaching 1,000 followers on TikTok signifies serious content creation and opens new opportunities for creators.It allows live streaming, connecting creators with their audience in real time.
10 Essential Skills For Influencers In 2025Influencer marketing requires niche expertise, storytelling ability, and adaptability for content creators to attract and maintain brand partnerships.
4 Ways Content Creators Can Use ChatGPTChatGPT is revolutionizing content creation by enhancing creativity and efficiency for influencers and creators.
10 Essential Skills For Influencers In 2025Influencer marketing requires niche expertise, storytelling ability, and adaptability for content creators to attract and maintain brand partnerships.
4 Ways Content Creators Can Use ChatGPTChatGPT is revolutionizing content creation by enhancing creativity and efficiency for influencers and creators.
How Web Design Became The New DropshippingThe web design market is oversaturated due to the influx of naive designers and template misuse.
Creators and influencers on edge about Meta's reported Reels spin-offMeta's potential spin-off of Instagram Reels into a standalone app raises concerns about its impact on creators' brand partnerships and viewership.
Meta Adds Improved Tools to Facilitate Creator Collaborations for PromotionsMeta's new tools facilitate brand-creator collaborations for influencer campaigns, enhancing engagement through data-driven recommendations.
Creators and influencers on edge about Meta's reported Reels spin-offMeta's potential spin-off of Instagram Reels into a standalone app raises concerns about its impact on creators' brand partnerships and viewership.
Meta Adds Improved Tools to Facilitate Creator Collaborations for PromotionsMeta's new tools facilitate brand-creator collaborations for influencer campaigns, enhancing engagement through data-driven recommendations.
How generative AI is changing creator contracts to prevent brand and copyright risksAgencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.
AnyMind Group Expands AnyTag to Xiaohongshu for Enhanced Influencer Marketing - TipRanks.comAnyMind Group expands AnyTag platform to include Xiaohongshu, improving influencer marketing across APAC and Middle Eastern markets.
Amazon tried to make shopping social. Here's why it didn't clickAmazon's Inspire social feed failed due to a mismatch with consumer behavior and lack of influencer engagement.
Best Buy takes on Walmart, Amazon in billion-dollar opportunityRetail remains competitive, with shoppers seeking the best deals and fast service.Influencer-driven storefronts are a new trend among retailers to boost online sales.
Amazon tried to make shopping social. Here's why it didn't clickAmazon's Inspire social feed failed due to a mismatch with consumer behavior and lack of influencer engagement.
Best Buy takes on Walmart, Amazon in billion-dollar opportunityRetail remains competitive, with shoppers seeking the best deals and fast service.Influencer-driven storefronts are a new trend among retailers to boost online sales.
Powder Greens: Superfood Savior or Influencer Cash Grab?The nutritional benefits of powdered greens are debated, with potential advantages but also significant limitations compared to whole foods.
Alchemy's $100M Fund Pays Influencers Upfront for Brand Deals - Here's How It Works from The Founder - Lindsey GambleAlchemy's $100 million fund aims to provide upfront payments to creators, addressing cash flow challenges in influencer marketing.
Leaked pitch deck reveals how influencer Emma Chamberlain planned to grow her coffee brand to $33M in revenue this yearEmma Chamberlain's coffee brand aims for $33 million in revenue despite previous challenges.
Five Steps To Build Creator Marketing Programs That WorkUnderstanding your audience is crucial for successful influencer marketing.Relevance of the influencer's content is more important than the size of their following.
Black Women Shined In Jamaica On A Melanated ShaecationSheaMoisture effectively prioritized representation and cultural experience in their brand trip for Black women influencers.
Silly Nice is Seeking New York Cannabis Influencers and Product Reviewers | stupidDOPESilly Nice emphasizes quality, transparency, and influencer partnerships to grow its cannabis brand in New York.
Join the Movement: Silly Nice Seeks Influencers and Reviewers for Exclusive Cannabis | stupidDOPESilly Nice seeks authentic influencers to promote premium cannabis products and community engagement.
Calling New York Influencers: Silly Nice Wants You to Review Premium Cannabis | stupidDOPESilly Nice is spearheading New York's cannabis scene with a focus on community, sustainability, and influencer partnerships.
Silly Nice is Seeking New York Cannabis Influencers and Product Reviewers | stupidDOPESilly Nice emphasizes quality, transparency, and influencer partnerships to grow its cannabis brand in New York.
Join the Movement: Silly Nice Seeks Influencers and Reviewers for Exclusive Cannabis | stupidDOPESilly Nice seeks authentic influencers to promote premium cannabis products and community engagement.
Calling New York Influencers: Silly Nice Wants You to Review Premium Cannabis | stupidDOPESilly Nice is spearheading New York's cannabis scene with a focus on community, sustainability, and influencer partnerships.
Google Updates BrandConnect to Facilitate Creator Content PartnershipsGoogle has enhanced BrandConnect to streamline the collaboration between brands and creators, particularly focusing on the effectiveness of short-form content.
Trump's Tesla 'ad' is all kinds of desperateTrump and Musk's White House Tesla ad exemplifies uninspired celebrity marketing, blurring lines between presidency and product endorsement.
Google Updates BrandConnect to Facilitate Creator Content PartnershipsGoogle has enhanced BrandConnect to streamline the collaboration between brands and creators, particularly focusing on the effectiveness of short-form content.
Trump's Tesla 'ad' is all kinds of desperateTrump and Musk's White House Tesla ad exemplifies uninspired celebrity marketing, blurring lines between presidency and product endorsement.
Rare Beauty's chief marketer on winning Gen Z through community-oriented marketingRare Beauty's success illustrates the power of influencer-driven marketing strategies over traditional advertisements.
6 Takeaways From Keith Lee's SXSW Panel in AustinKeith Lee emphasizes the importance of persistence and balance in his career as a food critic.He rarely finishes all food ordered to maintain a healthy lifestyle.
Any Other Business: Pippa O'Connor is walking the thin line between ads and contentPippa O'Connor's beauty brand Poco is entangled in a dispute with the Advertising Standards Authority over advertising disclosure on social media.