Confessions of a LinkedIn influencer - PR DailyLinkedIn is evolving, with influencers shifting from job networking to establishing personal brands and authority in their industries.
The creator economy is facing an authenticity crisisThe creator economy's sustainability is threatened by authenticity issues, AI content proliferation, and potential regulatory changes.
The rise of the 'micro-influencer'Micro and nano-influencers are redefining brand-consumer connections with authentic engagement.
Creative Genius Alert: This Activewear Brand Just Tapped a Viral Creator to be the Face of Its New CampaignAuthentic moments on social media can become powerful marketing opportunities, as demonstrated by 437's collaboration with influencer Manana Arakelyan.
Meta Provides Insights into Game Marketing and Evolving Promotional ApproachesInfluencer marketing enhances authenticity and audience reach for game developers.Customizing marketing messages for different audience segments increases ad effectiveness.
New research unveils key strategies for influencer authenticityAuthenticity in influencer marketing stems from an evolving relationship among influencers, brands, and consumers rather than being an inherent trait.
Identifying Brand Ambassadors And Partnerships That Authentically Represent Your BrandLeveraging trusted third-party partnerships is essential for brand amplification in today's marketing landscape.Authenticity and long-term relationships are key to successful brand ambassador strategies.
The creator economy is facing an authenticity crisisThe creator economy's sustainability is threatened by authenticity issues, AI content proliferation, and potential regulatory changes.
The rise of the 'micro-influencer'Micro and nano-influencers are redefining brand-consumer connections with authentic engagement.
Creative Genius Alert: This Activewear Brand Just Tapped a Viral Creator to be the Face of Its New CampaignAuthentic moments on social media can become powerful marketing opportunities, as demonstrated by 437's collaboration with influencer Manana Arakelyan.
Meta Provides Insights into Game Marketing and Evolving Promotional ApproachesInfluencer marketing enhances authenticity and audience reach for game developers.Customizing marketing messages for different audience segments increases ad effectiveness.
New research unveils key strategies for influencer authenticityAuthenticity in influencer marketing stems from an evolving relationship among influencers, brands, and consumers rather than being an inherent trait.
Identifying Brand Ambassadors And Partnerships That Authentically Represent Your BrandLeveraging trusted third-party partnerships is essential for brand amplification in today's marketing landscape.Authenticity and long-term relationships are key to successful brand ambassador strategies.
Publicis acquisition signals that creator M&A is not slowing down in 2025Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
'There are too many creators': Confessions of a creator going back to a 9-to-5 for the stabilityThe creator economy is expanding, but many creators struggle to sustain a living as competition increases.
In the pitch for brand dollars, retail media networks turn to creatorsRetail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
The American Influencer Council's launches trailblazing creators listAIC initiative highlights diverse middle-class creators shaping online culture.
How To Transform Social Marketing Into A Predictable Revenue ChannelCreator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economyThe influencer marketing industry is experiencing significant growth, projected to reach $22.2 billion by 2025.
Publicis acquisition signals that creator M&A is not slowing down in 2025Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
'There are too many creators': Confessions of a creator going back to a 9-to-5 for the stabilityThe creator economy is expanding, but many creators struggle to sustain a living as competition increases.
In the pitch for brand dollars, retail media networks turn to creatorsRetail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
The American Influencer Council's launches trailblazing creators listAIC initiative highlights diverse middle-class creators shaping online culture.
How To Transform Social Marketing Into A Predictable Revenue ChannelCreator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economyThe influencer marketing industry is experiencing significant growth, projected to reach $22.2 billion by 2025.
Broadway and the influencer industry are doing a lucrative danceBroadway stars increasingly embrace social media influencing to enhance their careers and income.Influencers are becoming important in marketing Broadway shows.
Snap Expands Creator Tools With Later Partnership - Snap (NYSE:SNAP)Snap Inc. partners with Later to enhance creator collaborations and streamline content publishing on Snapchat.The integration allows marketers to efficiently discover and manage collaborations with Snapchat creators.
Dior, Louis Vuitton, Cartier Among Social Media Winners, Says WeArisma ReportBrands must prioritize authentic influencers for real connections with consumers amid changing engagement patterns.
As political polarization intensifies, agencies struggle to find brand-safe gaming influencersContent creators are increasingly vocal about politics, impacting influencer marketing dynamics.The rise of political discourse among influencers has reshaped audience expectations.
Olipop is Worth $1.8 Billion. Here's Its Influencer Marketing Strategy, Which Can Work for Any Brand | EntrepreneurInfluencer marketing is accessible for small businesses and can begin with low-cost approaches like samples and conversation.
How Candise Lin Became the Unofficial Ambassador of Chinese Internet CultureCandise Lin's viral videos bridge Western and Chinese social media, showcasing Red Note as an emerging platform for beauty influencers.
Broadway and the influencer industry are doing a lucrative danceBroadway stars increasingly embrace social media influencing to enhance their careers and income.Influencers are becoming important in marketing Broadway shows.
Snap Expands Creator Tools With Later Partnership - Snap (NYSE:SNAP)Snap Inc. partners with Later to enhance creator collaborations and streamline content publishing on Snapchat.The integration allows marketers to efficiently discover and manage collaborations with Snapchat creators.
Dior, Louis Vuitton, Cartier Among Social Media Winners, Says WeArisma ReportBrands must prioritize authentic influencers for real connections with consumers amid changing engagement patterns.
As political polarization intensifies, agencies struggle to find brand-safe gaming influencersContent creators are increasingly vocal about politics, impacting influencer marketing dynamics.The rise of political discourse among influencers has reshaped audience expectations.
Olipop is Worth $1.8 Billion. Here's Its Influencer Marketing Strategy, Which Can Work for Any Brand | EntrepreneurInfluencer marketing is accessible for small businesses and can begin with low-cost approaches like samples and conversation.
How Candise Lin Became the Unofficial Ambassador of Chinese Internet CultureCandise Lin's viral videos bridge Western and Chinese social media, showcasing Red Note as an emerging platform for beauty influencers.
How creator partnerships go beyond awareness and conversions to fuel advocacyBrands often overlook the broader influence that creators can have, focusing too narrowly on immediate metrics like reach and conversions.
Don't Collaborate With Just Any Influencer - Here's How to Make Sure You Pick the Right One | EntrepreneurInfluencer partnerships should be rooted in shared values and authenticity for effectiveness.The right influencer choice can enhance brand credibility and audience trust.
What brands can learn from the Super Bowl ads we're still talking aboutBrands should leverage social media for lasting impact from Super Bowl ads.A full experience beyond the TV spot maximizes consumer engagement.Poppi's marketing strategy demonstrates effective influencer collaborations.
Poppi Says Backlash Over Sending Vending Machines to Influencers Is a Big MisunderstandingThe outrage over influencer gifting highlights societal concerns about inequality and marketing practices.
How creator partnerships go beyond awareness and conversions to fuel advocacyBrands often overlook the broader influence that creators can have, focusing too narrowly on immediate metrics like reach and conversions.
Don't Collaborate With Just Any Influencer - Here's How to Make Sure You Pick the Right One | EntrepreneurInfluencer partnerships should be rooted in shared values and authenticity for effectiveness.The right influencer choice can enhance brand credibility and audience trust.
What brands can learn from the Super Bowl ads we're still talking aboutBrands should leverage social media for lasting impact from Super Bowl ads.A full experience beyond the TV spot maximizes consumer engagement.Poppi's marketing strategy demonstrates effective influencer collaborations.
Poppi Says Backlash Over Sending Vending Machines to Influencers Is a Big MisunderstandingThe outrage over influencer gifting highlights societal concerns about inequality and marketing practices.
eTail Palm Springs: The biggest takeaways from retail execsRetail professionals are adapting to transformations in the industry, focusing on customer feedback, influencer marketing, and multigenerational strategies.
Tired of influencers? So is Gen ZDe-influencing is a trend where influencers urge mindful spending, impacting Gen Z's shopping habits and challenging traditional influencer marketing.
eTail Palm Springs: The biggest takeaways from retail execsRetail professionals are adapting to transformations in the industry, focusing on customer feedback, influencer marketing, and multigenerational strategies.
Tired of influencers? So is Gen ZDe-influencing is a trend where influencers urge mindful spending, impacting Gen Z's shopping habits and challenging traditional influencer marketing.
The Live Shopping Boom Doesn't Stop with TikTokLive shopping is rapidly gaining popularity outside of China, particularly in the US with the emergence of platforms like TikTok Shop.
'Uber for guns' app Protector lets you hire armed body guards like you would an Uber - but does anyone need this? | TechCrunchThe viral TikTok videos of women flaunting hired bodyguards serve as a marketing campaign for the app Protector.
The Complete Guide to TikTok Affiliate Marketing in 2025 - ShopifyAffiliate marketing offers a low-risk way for brands to promote products via influencers, linked directly to sales for creators.TikTok affiliate marketing allows creators to monetize their audience while brands benefit without upfront costs.
The Live Shopping Boom Doesn't Stop with TikTokLive shopping is rapidly gaining popularity outside of China, particularly in the US with the emergence of platforms like TikTok Shop.
'Uber for guns' app Protector lets you hire armed body guards like you would an Uber - but does anyone need this? | TechCrunchThe viral TikTok videos of women flaunting hired bodyguards serve as a marketing campaign for the app Protector.
The Complete Guide to TikTok Affiliate Marketing in 2025 - ShopifyAffiliate marketing offers a low-risk way for brands to promote products via influencers, linked directly to sales for creators.TikTok affiliate marketing allows creators to monetize their audience while brands benefit without upfront costs.
Retail media networks want to be known as media companies nowRetail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.
A New Flood of Money Is Crashing the Influencer Marketing IndustryInfluencer marketing is evolving into a performance-driven advertising channel.
Retail media networks want to be known as media companies nowRetail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.
A New Flood of Money Is Crashing the Influencer Marketing IndustryInfluencer marketing is evolving into a performance-driven advertising channel.
Revolve Group EPS Soars Over Forecast | The Motley FoolRevolve Group reported strong Q4 earnings, exceeding expectations with robust revenue growth and improved profitability.
Million-Subscriber YouTubers Share The Move That Grew Their ChannelSuccess on YouTube often comes down to focusing on foundational topics and leveraging successful video momentum.
Study reveals hidden costs of sponsored content for influencersSponsored content can harm an influencer's reputation and reduce audience engagement.
150 Content Creators Will Transform The Super Bowl Coverage This WeekendThe NFL is revolutionizing its media strategy through a massive deployment of content creators to capture younger audiences.
Can't Decide Which Media Outlets to Work With? Eight Questions to ConsiderLeveraging media outlets effectively amplifies a business's message and promotes its offerings.
Million-Subscriber YouTubers Share The Move That Grew Their ChannelSuccess on YouTube often comes down to focusing on foundational topics and leveraging successful video momentum.
Study reveals hidden costs of sponsored content for influencersSponsored content can harm an influencer's reputation and reduce audience engagement.
150 Content Creators Will Transform The Super Bowl Coverage This WeekendThe NFL is revolutionizing its media strategy through a massive deployment of content creators to capture younger audiences.
Can't Decide Which Media Outlets to Work With? Eight Questions to ConsiderLeveraging media outlets effectively amplifies a business's message and promotes its offerings.
JBL Campus: Looking Beyond Frontline Stars For Culturally Relevant MarketingJBL Campus focuses on athletes' stories and community leadership rather than solely athletic statistics.
Council Post: Why Testing Before Launching Is The New Standard For Marketers And CreatorsTesting campaigns pre-launch is crucial for brand success in today's fast-paced market.Understanding emotional connection with consumers leads to better marketing outcomes.
Revolve Will Test Its Offline Muscle With New LA StoreRevolve is shifting from online influence to physical retail with a new Los Angeles store to combat sluggish sales.
How Amazon Is Tapping Influencers to Highlight Love for Galentine's DayAmazon promotes both Valentine's Day and Galentine's Day, emphasizing female friendships and influencer collaborations.
Council Post: How Live Shopping Is Changing The Retail Landscape Across The GlobeLive commerce revolutionizes retail by enhancing customer engagement and driving sales through real-time interaction and entertainment.
Revolve Will Test Its Offline Muscle With New LA StoreRevolve is shifting from online influence to physical retail with a new Los Angeles store to combat sluggish sales.
How Amazon Is Tapping Influencers to Highlight Love for Galentine's DayAmazon promotes both Valentine's Day and Galentine's Day, emphasizing female friendships and influencer collaborations.
Council Post: How Live Shopping Is Changing The Retail Landscape Across The GlobeLive commerce revolutionizes retail by enhancing customer engagement and driving sales through real-time interaction and entertainment.
Episode 7 Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future: The Problem with B2B Influencer Marketing | The Problem With B2B MarketingThe evolution of B2B influencer marketing focuses on building trust through authentic, expert voices.
How to Harness B2B Influencer Marketing to Grow Your BrandB2B influencer marketing is crucial for building trust and awareness in professional spaces.Collaborating with industry thought leaders can significantly enhance a brand's visibility.
Episode 7 Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future: The Problem with B2B Influencer Marketing | The Problem With B2B MarketingThe evolution of B2B influencer marketing focuses on building trust through authentic, expert voices.
How to Harness B2B Influencer Marketing to Grow Your BrandB2B influencer marketing is crucial for building trust and awareness in professional spaces.Collaborating with industry thought leaders can significantly enhance a brand's visibility.
Creators Are Making More User Generated Content Than Ever. That's Good News for BrandsUser-generated content is increasingly valuable and cost-effective for brands due to a surge in UGC creators.The rise of UGC creators offers brands an affordable alternative for authentic engagement marketing.
How Culture Genesis, a Black-owned media network, hopes to grow a South Asian base with the help of Lilly SinghBrands must choose the right influencers for impactful marketing campaigns.
Marketers are rewriting the brand safety playbook for content creators in 2025Marketers are adapting to the new influencer dynamic, focusing on creative freedom and trust over traditional brand safety concerns.
Creators Are Making More User Generated Content Than Ever. That's Good News for BrandsUser-generated content is increasingly valuable and cost-effective for brands due to a surge in UGC creators.The rise of UGC creators offers brands an affordable alternative for authentic engagement marketing.
How Culture Genesis, a Black-owned media network, hopes to grow a South Asian base with the help of Lilly SinghBrands must choose the right influencers for impactful marketing campaigns.
Marketers are rewriting the brand safety playbook for content creators in 2025Marketers are adapting to the new influencer dynamic, focusing on creative freedom and trust over traditional brand safety concerns.
These Influencer-Approved Custom Engagement Rings Are Pure Bridal MagicRitani offers custom engagement rings and wedding bands, merging bespoke design with ethical practices.
5 important influencer marketing trends in 2025Creators will help brands make impactful and relevant campaigns.Trends-based campaigns will be the norm and very effective for fast-acting brands.Influencer results and sales will decouple.
Vita Coco shifts PR strategy with community-centered pop-upVita Coco shifted its marketing strategy from influencer gifting to community-driven engagement, addressing public discontent with extravagant PR tactics.
Rocket's modern messenger: TikTok influencersRocket Companies used online influencers instead of celebrities for their Super Bowl ad, enhancing brand connection with a broader audience.
5 important influencer marketing trends in 2025Influencers will co-create impactful campaigns with brands in 2025.Trend-based campaigns will be essential for achieving relevance in influencer marketing.The future will see a decoupling of influencer results and traditional sales metrics.
Is the 'look-how-rich-we-are' influencer trip dead?Luxury influencer trips are facing backlash due to sustainability concerns, diversity issues, and economic pressures post-pandemic.
5 important influencer marketing trends in 2025Creators will help brands make impactful and relevant campaigns.Trends-based campaigns will be the norm and very effective for fast-acting brands.Influencer results and sales will decouple.
Vita Coco shifts PR strategy with community-centered pop-upVita Coco shifted its marketing strategy from influencer gifting to community-driven engagement, addressing public discontent with extravagant PR tactics.
Rocket's modern messenger: TikTok influencersRocket Companies used online influencers instead of celebrities for their Super Bowl ad, enhancing brand connection with a broader audience.
5 important influencer marketing trends in 2025Influencers will co-create impactful campaigns with brands in 2025.Trend-based campaigns will be essential for achieving relevance in influencer marketing.The future will see a decoupling of influencer results and traditional sales metrics.
Is the 'look-how-rich-we-are' influencer trip dead?Luxury influencer trips are facing backlash due to sustainability concerns, diversity issues, and economic pressures post-pandemic.
The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty HairStreaming and fashion brands, especially Spotify and Netflix, dominate creator marketing in 2024 with significant earned media value.
Influencer marketing can help tourism industry mitigate waste, pollutionGreen influencers can effectively shift tourist behavior towards pro-environmental actions through passionate and targeted messaging.
Council Post: 11 Tips For Building Long-Term Partnerships That Can Define Your BrandInfluencer marketing thrives on trust, necessitating long-term partnerships rather than one-off campaigns for meaningful brand engagement.
Protector launches to appify the personal security spaceThe Protector app offers on-demand armed bodyguards for hire in LA and NYC, drawing attention from influencers.
Need a bodyguard? Now there's an app for thatProtector app simplifies on-demand personal security, making it accessible and customizable for the public.
Protector launches to appify the personal security spaceThe Protector app offers on-demand armed bodyguards for hire in LA and NYC, drawing attention from influencers.
Need a bodyguard? Now there's an app for thatProtector app simplifies on-demand personal security, making it accessible and customizable for the public.
Streamline Influencer Marketing Campaigns in 2025 with Aha AdsInfluencer marketing growth will be driven by AI and new tools in 2025.Platforms like Aha Ads enhance brand-creator collaborations.Real-time optimization and targeting in campaigns improve ROI.
From chasing followers to creating advocates - the key to long-term brand successBrands must prioritize customer advocacy to combat declining engagement rates on social media.Utilizing micro and nano influencers can create stronger connections than traditional mega influencers.
How Has AI Changed Travel Planning?AI is reshaping travel booking, influencing consumer behavior and engagement with platforms.2025 may see significant advancements in AI-driven collaborations within the travel industry.
3 Sales Trends To Attract Gen Z ConsumersGeneration Z's unique economic experiences demand companies adapt their practices, especially in payment options and influencer marketing strategies.
K-Beauty Trend: How TikTok is Promoting SkincareSocial media and K-beauty influencers greatly influence consumer trust and behavior in skincare purchasing.
From chasing followers to creating advocates - the key to long-term brand successBrands must prioritize customer advocacy to combat declining engagement rates on social media.Utilizing micro and nano influencers can create stronger connections than traditional mega influencers.
How Has AI Changed Travel Planning?AI is reshaping travel booking, influencing consumer behavior and engagement with platforms.2025 may see significant advancements in AI-driven collaborations within the travel industry.
3 Sales Trends To Attract Gen Z ConsumersGeneration Z's unique economic experiences demand companies adapt their practices, especially in payment options and influencer marketing strategies.
K-Beauty Trend: How TikTok is Promoting SkincareSocial media and K-beauty influencers greatly influence consumer trust and behavior in skincare purchasing.
The trade wars hit influencer marketing as some fashion brands pause campaigns and blame tariffsUS tariffs are impacting influencer marketing campaigns, prompting brands like Halara and Shein to pause collaborations.
3 Ways Brands Can Bridge the Black Influencer Pay GapRacial pay disparities in influencer marketing are substantial, with Black creators earning significantly less than their White counterparts.
Influencers are giving traditional media a run for its moneyInfluencers are shaping modern media dynamics and have the potential to replace traditional news outlets.
How to win at The Drum Awards for Marketing, according to this year's judgesEmotional impact and community engagement are critical for award-winning marketing.Success relies on strong teams and timely social engagement rather than just big budgets.
Elsa Hosk's Already Wearing 2025's First Viral Sneaker TrendInfluencer Elsa Hosk's choice of Reebok Classic AZ sneakers signals a trend, combining style and affordability to attract Instagram followers.
DC Crash Gets PoliticalA mid-air collision involving an American Airlines regional jet and a US Army helicopter resulted in over 60 deaths, prompting an investigation.
Is Meal Kit Sakara Life's $400 Price Tag Worth It?Sakara's meal delivery, though expensive, offers quality and enjoyable plant-based food worth the investment.
Dr. Diamond's Metacine Expands Product SuiteMetacine is launching a new serum, the InstaFacial Infusion, aiming for significant retail sales growth in 2025.