#influencer-marketing
#influencer-marketing
[ follow ]
#class-action-lawsuit
Social media marketing
fromThe IP Law Blog
4 days agoThe Briefing: Influencer Fail - ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
Brands must disclose paid influencer partnerships to comply with FTC regulations.
Failure to disclose paid endorsements can lead to costly lawsuits for brands.
#micro-influencers
Social media marketing
fromEntrepreneur
1 month agoHow to Build Brand Loyalty Through Micro-Influencers | Entrepreneur
Engaging micro-influencers enhances community and brand loyalty through shared experiences.
Demographic relevance is crucial for influencer partnerships; focus on quality over quantity.
Community building is more effective than hard-selling in influencing consumer behavior.
Social media marketing
fromEntrepreneur
1 month agoHow to Build Brand Loyalty Through Micro-Influencers | Entrepreneur
Engaging micro-influencers enhances community and brand loyalty through shared experiences.
Demographic relevance is crucial for influencer partnerships; focus on quality over quantity.
Community building is more effective than hard-selling in influencing consumer behavior.
#creator-economy
Marketing tech
fromDigiday
6 days agoHow creator platforms are building tech infrastructure to keep pace with a maturing industry
The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
#digital-marketing
Marketing tech
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
1 month agoClio Health Champions: Tara Cunningham, Associate Director, Consumer Marketing - Colorguard by Exact Sciences | Muse by Clios
Creativity in Cologuard's digital strategy is driven by consumer engagement and innovative partnerships, as exemplified by their successful campaign involving Lil Jon.
Marketing tech
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
1 month agoClio Health Champions: Tara Cunningham, Associate Director, Consumer Marketing - Colorguard by Exact Sciences | Muse by Clios
Creativity in Cologuard's digital strategy is driven by consumer engagement and innovative partnerships, as exemplified by their successful campaign involving Lil Jon.
#social-media
Social media marketing
fromEurekAlert!
1 month agoNew study finds that over 95% of sponsored influencer posts on Twitter were not disclosed
Over 95% of sponsored influencer posts on Twitter are not disclosed.
Younger brands are less likely to disclose their influencer sponsorships.
Many consumers struggle to identify sponsorship arrangements without disclosures.
#authenticity
:quality(85):upscale()/2025/04/14/862/n/1922153/c2fe0ad967fd650d02a835.48234145_.jpg)
Marketing tech
fromForbes
2 weeks agoA Conversation With Pattern Beauty CMO Tiffani Carter On The New Age Of Cultural Curators + Leveraging Digital Transformation As A Catalyst For Continuous Career Reinvention
Influencer marketing is evolving into a cultural curation model, requiring authenticity and strategic alignment between influencers and brands.
fromTheWrap
1 week agoBen Silverman's Propagate Content Acquires Social Media Talent Firm Parker Management
Digital creators have fundamentally transformed the media landscape and how audiences consume content. By bringing Parker Management into the Propagate family, we're doubling down on our commitment to representing the most influential voices across all platforms.
Marketing tech
Social media marketing
fromLindsey Gamble
1 week agoInstagram Collaborates with The Weeknd on New Unlockable Reels Feature - Lindsey Gamble
Instagram's unlockable Reels feature offers exclusivity for creators to engage their audience.
Partnerships between creators and brands will evolve through exclusive content sharing.
[ Load more ]