#influencer-marketing

[ follow ]
Marketing
Forbes
17 hours ago
Marketing

Council Post: How To Successfully Enter A New Market With Influencer Marketing

Businesses are increasingly adopting influencer marketing to target specific demographics and boost sales potential. [ more ]
The Cool Down
1 day ago
Marketing

Shopper raises questions about clothing quality after sharing finds from secondhand store: 'This is ... so sad'

Fast fashion has led to overbuying trends, resulting in discarded clothing items, contributing to environmental harm. [ more ]
Lindsey Gamble
5 days ago
Marketing

Threads Adds a Video Player for Instagram Reels - Lindsey Gamble

Threads app enhances Instagram Reels viewing experience by updating video player within Threads, boosting Reels plays and influencer marketing opportunities. [ more ]
The Business of Fashion
5 days ago
Marketing

From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival Season

Beauty brands pivot towards music festivals for marketing post "festival fashion" era. [ more ]
Her Campus
5 days ago
Marketing

Influencer Marketing in the Fashion Industry

Social media platforms like Instagram and TikTok are essential for influencer marketing in the fashion industry, promoting brand awareness and driving product sales. [ more ]
Forbes
5 days ago
Marketing

5 Startup Opportunities In Influencer Marketing

Influencer marketing is essential for social proof to expand to a larger market. [ more ]
moreMarketing
content-creation
Forbes
1 day ago
Marketing

3 YouTube Side Hustles You Need To Try In 2024

The influencer marketing industry has tripled since the pandemic. [ more ]
Forbes
2 weeks ago
Marketing

30 Under 30 Europe Media & Marketing 2024: How Creators, Founders And Writers Are Attracting Billions Of Followers And Millions In Revenue

Madeline Argy, a social media star, started her content creation journey from a TikTok video out of boredom and has now amassed over 7 million followers across platforms.
The 2024 Media & Marketing list features young individuals under 30 who are making significant impacts in their respective fields through innovative approaches and collaborations. [ more ]
jeffbullas.com
2 weeks ago
Marketing

What is an Influencer? The Power Players Shaping Today's Digital Landscape - jeffbullas.com

Influencers wield significant influence on consumer decisions and brand perception.
The influencer marketing industry is valued at $16.4 billion in 2022 and continues to grow. [ more ]
Forbes
2 weeks ago
Artificial intelligence

Council Post: The Role Of AI In Influencer Marketing

AI is not yet capable of completely reproducing human tone and creativity, but can streamline creative processes.
Leveraging AI successfully is now a highly sought-after skill in marketing. [ more ]
Digiday
4 weeks ago
Artificial intelligence

How media agencies are shifting toward generative AI content in influencer marketing

Influencers increasingly using AI for content creation
Consumers and creators prefer AI-generated content over traditional methods [ more ]
Digiday
4 weeks ago
Marketing

Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself

B2B brands are increasingly incorporating influencer marketing into their strategies.
Influencers can be effective for B2B brands to reach audiences authentically. [ more ]
morecontent-creation
Investing.com
4 days ago
Cryptocurrency

SeedHunter Marketing Module is live - Web3 Influencer Campaigns with payment in Stable Coins By Chainwire

SeedHunter offers a platform for efficient influencer marketing collaborations in the crypto space, facilitating connections between influencers, KOLs, and crypto projects. [ more ]
linkedin
Benzinga
5 days ago
Marketing

LinkedIn Unveils Premium Pages, New Subscription Plan Offers Exclusive Growth Tools For Small Businesses - Microsoft (NASDAQ:MSFT)

LinkedIn introduces Premium Company Page subscription for SMBs at $99 per month to boost revenue and visibility. [ more ]
Tech Times
1 week ago
Marketing

LinkedIn Dives into Influencer Marketing: Leveraging User Base to Address Revenue Stagnation

LinkedIn is venturing into influencer marketing to capitalize on its extensive user base and boost revenue growth. [ more ]
Benzinga
1 week ago
Marketing

LinkedIn Challenges TikTok and Instagram, Launches Thought Leader Ads to Tap Into Influencer Marketing - Microsoft (NASDAQ:MSFT)

LinkedIn is venturing into influencer marketing to boost revenue growth, expanding Thought Leader ads feature for targeted advertising and engaging B2B sectors. [ more ]
Adweek
1 week ago
Marketing

LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

LinkedIn is more than a job search site, like Amazon is more than a bookstore.
LinkedIn is a powerful tool for brand building, revenue growth, and connecting with diverse audiences. [ more ]
MarTech
2 weeks ago
Marketing

Why influencer marketing is critical in B2B | MarTech

B2B influencer marketing enhances brand credibility and trustworthiness.
B2B marketers are actively using influencers for lead generation and sales outcomes. [ more ]
Lindsey Gamble
3 weeks ago
Marketing

LinkedIn Introduces Messaging for Pages - Lindsey Gamble

Page messaging on LinkedIn enables direct communication for various purposes without needing a website or email.
It helps companies connect with customers, prospects, and job seekers, fostering a community and influencer partnerships. [ more ]
morelinkedin
Forbes
6 days ago
Marketing

An Inside Look At Olipop's Dream Job Contest & The Creators Who Won

Olipop's Dream Job contest winners collaborating with the brand this summer to enhance brand presence. [ more ]
Boston 25 News
6 days ago
Marketing

Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.

Gen Z's susceptibility to influencer marketing and targeted advertising leads to increased debt due to pressure to spend and keep up with peers. [ more ]
WPXI
6 days ago
Marketing

Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.

Gen Z has a higher susceptibility to influencer marketing and targeted advertising, leading to increased spending and debt. [ more ]
WHIO TV 7 and WHIO Radio
6 days ago
Marketing

Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.

Gen Z may be more prone to debt due to influencer marketing pressure and social media exposure. [ more ]
Action News Jax
6 days ago
Marketing

Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.

Gen Z susceptible to influencer marketing & targeted advertising, leading to overspending and debt issues. [ more ]
WSOC TV
6 days ago
Marketing

Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.

Gen Z susceptible to influencer marketing and overspending due to social media. [ more ]
Exchangewire
6 days ago
Marketing

impact.com Names Nikolai Lundstrm Brink as Country Manager Denmark

Impact.com appointed Nikolai Lundstrøm Brink as country manager for Denmark, focusing on growing the partnership marketing space in the region. [ more ]
PR Daily
6 days ago
Marketing

How Oner Active empowered women by rejecting mass marketing - PR Daily

Niche marketing helps brands stand out and build committed communities, sometimes leading to cult-like loyalty. [ more ]
Deadline
6 days ago
Marketing

YMU Signs Five Influencers With Combined TikTok Following Of More Than 6M

YMU agency signs five TikTok stars, expanding influencer roster for global influence. [ more ]
Benzinga
1 week ago
Marketing

Your Next Weed Promo Could Go Viral: How CannaCribs Is Shaping Social Media With Influencer Marketing

Grow World pioneers cannabis influencer marketing, creating symbiotic partnerships for increased exposure and engagement. [ more ]
Creative Bloq
1 week ago
Marketing

The best adverts of the 2010s

The rise of mobile internet in the 2010s changed advertising, leading to social media, influencer, and viral video ads, with a focus on global and socially conscious messaging. [ more ]
PR Daily
1 week ago
Marketing

The influencer opportunity too many brands overlook - PR Daily

Brands can empower creators by providing opportunities and support, fostering long-term relationships and exponential returns. [ more ]
The Business of Fashion
1 week ago
Marketing

Revolve Invented Influencer Marketing as We Know It. Now It's Pulling Back.

The Revolve Festival at Coachella, a major Instagram status symbol, scaled down this year as the Coachella hype fades. [ more ]
tiktok
www.bostonherald.com
1 week ago
Marketing

The US might ban TikTok. Record labels are cutting ties. What's music's Plan B?

Viral success on TikTok can lead to significant career opportunities in the music industry, but artists must remain true to themselves to sustain long-term success. [ more ]
The Drum
1 week ago
Marketing

Beyonce's Cecred hair care brand offers creators a chance to shine in its first campaign

TikTokers can gain recognition through #CécredWashDay by showcasing hair routines on TikTok.
Cécred's outdoor campaign offers a platform for diverse creators to promote hair health and rituals. [ more ]
The US Sun
2 weeks ago
Marketing

My clients make 30k a month from social media & have less than 1k followers

Clients can earn high income from social media with few followers
Consistency and strategic posting can lead to viral success on TikTok [ more ]
Digiday
3 weeks ago
Marketing

'We're such a different company today': Inside Olipop's growth strategy with Chad Wilson, head of marketing

Olipop's significant growth after TikTok popularity.
In-house team expansion and diverse talent recruitment at Olipop.
Successful marketing strategies using social media and influencers. [ more ]
The Verge
3 weeks ago
Marketing

A quarter of YouTube's paid creators are earning money with Shorts

YouTube Shorts is providing revenue stream for creators within the platform.
Shorts creators are increasing in number and popularity, but YouTube still lacks the impact of TikTok. [ more ]
www.theguardian.com
3 weeks ago
Marketing

TikTok bans account of Australian influencer who promoted nicotine pouches in viral videos

TikTok banned influencer promoting nicotine pouches, but other accounts remain. Nicotine pouches resemble snus and require prescription in Australia. Australian drug regulator updated guidance on advertising nicotine pouches. [ more ]
moretiktok
Axios
1 week ago
Media industry

Public relations strategies to reaching Gen Z

Brands engage younger audiences through visual content & influencers, reshaping PR methods as younger generations consume news differently. [ more ]
creator-economy
Digiday
1 week ago
Dining

Lara Cohen, vicepresidenta de Linktree, aboga por que los creadores se lleven una mayor parte del pastel

The creator economy is booming, with increased investment in influencer marketing and a push for creators to receive fair compensation.
Linktree is positioning itself as an intermediary to facilitate creator growth and financial empowerment. [ more ]
Forbes
1 week ago
Marketing

How Much Are Creators With Under 10k Followers Getting Paid?

Brand-creator partnerships in the creator economy vary vastly based on factors like audience size and negotiating skills.
Nano-creators with smaller follower counts can still secure brand deals, often involving a mix of content formats in exchange for payment. [ more ]
Fox Business
2 weeks ago
Marketing

YouTube influencer group Dude Perfect scores more than $100M investment

Dude Perfect secured $100 million investment from Highmount Capital for expansion.
The creator economy's market is projected to grow significantly, influencing purchasing decisions. [ more ]
Adweek
1 week ago
Marketing

Creators Get Their Own Festival at Cannes Lions 2024

Creators are gaining more prominence at Cannes Lions International Festival of Creativity.
Lions Creators will have a fringe festival in 2024 dedicated to creators, offering learning and networking experiences. [ more ]
Digiday
2 weeks ago
Marketing

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

Brands increasingly invest in influencer marketing in the creator economy
Linktree aims to enhance creator monetization and control. [ more ]
Digiday
3 weeks ago
Marketing

Why the creator industry is setting its sights on on the small screen

Creators are moving beyond mobile screens to small screens via influencer companies like LTK.
LTK Connected TV allows brands to use LTK creator content for shoppable streaming ad spots, offering cost efficiency and measurement. [ more ]
morecreator-economy
ABC7 Chicago
1 week ago
Marketing

Chicago native, TikTok influencer shares insights about Gen Z in the workforce

Becoming an influencer through TikTok by addressing Gen Z in the workforce.
DeAndre Brown's journey from corporate work to becoming a full-time influencer. [ more ]
Adweek
1 week ago
Marketing

How LTK Powers Lucrative Deals for Creators and Brands

Young consumers rely on influencers for purchase decisions.
Authenticity is key for brands and creators in social commerce. [ more ]
EMARKETER
1 week ago
Social media marketing

Cooking is the most popular form of influencer content on social media

Cooking recipes are the most popular influencer-created content.
Social media users prefer cooking/lifestyle content over tutorials/reviews. [ more ]
Adweek
1 week ago
Marketing

What We Lose When Influencers Only Post Paid Content

Influencers' power and influence have grown significantly over the years.
A balance between organic content and sponsored posts is crucial for authenticity and credibility. [ more ]
Shopify
1 week ago
Marketing

Your Online Store Needs Customers, Here's How To Attract Them (2024) - Shopify

Social media bios can be optimized to drive traffic to specific pages on your online store.
Partnering with creators and influencers can leverage their audience to drive website traffic. [ more ]
Us Weekly
1 week ago
Marketing

Influential Beach Presented by Brand Innovators Returns to Cannes Lions | Us Weekly

Influential is the largest influencer marketing company globally, utilizing a vast network of over 3 million social media influencers.
Influential provides exclusive targeting and measurement solutions like online and offline attribution, social media insights, and brand connections. [ more ]
Shopify
1 week ago
Marketing

10 Website Marketing Strategies That Drive Results in 2024 - Shopify

Your ecommerce website is the ultimate destination for your brand, converting interest into customer engagement and sales.
Website marketing involves SEO, influencer marketing, content marketing, and social media strategies to attract visitors and generate leads. [ more ]
Miami Herald
1 week ago
Marketing

Influential Announces Exciting partnership with Urban One

Influential is the largest influencer marketing company globally with AI technology.
Influential partners with Urban One, focusing on Black culture and influencers. [ more ]
Modern Retail
1 week ago
Marketing

DTC Briefing: As influencer marketing gets more expensive, brands test out new approaches

Influencer rates are increasing, leading to the need for talent agencies for negotiation.
Smaller brands resort to gifting products, while larger brands rely on talent agencies for influencer matching. [ more ]
The Drum
1 week ago
Marketing

How Vatika Naturals grew their multi-ethnic women consumer base through IWD activations

Vatika Naturals transitioned from a strong South Asian heritage brand to resonate with multi-ethnic women consumers through International Women's Day activations.
The brand's #RootForMe campaign aimed at addressing workplace challenges for women, focusing on intersectionality issues of race, ethnicity, and religion. [ more ]
Berlin Startup Jobs
1 week ago
Berlin

Job Vacancy: Pflicht-Praktikant (m/w/x) im Bereich Influencer- und Social Media Marketing bei All That Matters Consulting GmbH // All That Matters GmbH | Internships Jobs | Berlin Startup Jobs

Opportunity to work on marketing strategies for well-known companies like dm and Just Spices.
Hands-on experience in developing and implementing social media marketing strategies. [ more ]
Digiday
2 weeks ago
Marketing

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

Marketers are turning to brand ambassadors over influencers to mitigate risks.
Brand safety concerns due to political climate are driving the shift towards brand ambassadors. [ more ]
The Drum
2 weeks ago
Marketing

Tik-Talks: Will Gary Barlow Take That 'very nice' lesson in social etiquette?

Gary Barlow sparked a TikTok trend with an endearingly unpolished video in a vineyard, gaining over 1.5m views and inspiring thousands of memes.
The TikTok meme featuring Barlow's 'a very nice day out' line was quickly picked up by creators, brands, and celebrities, with varying levels of participation. [ more ]
The Drum
2 weeks ago
Marketing

Influencer marketing: why success relies on integration with your overall marketing mix

Influencers are crucial for expanding brand reach in various stages of the customer journey.
Measuring the effectiveness of influencer campaigns can be challenging due to their diverse impact and changing definitions of success. [ more ]
The Business of Fashion
2 weeks ago
Marketing

What Happens When Coachella Is Just Another Concert

Coachella's ticket sales not immediately selling out raises concerns about its influence and importance as a cultural event.
Fashion and beauty brands heavily rely on Coachella for marketing activations and product promotions to reach a wider audience. [ more ]
The IP Law Blog
2 weeks ago
Marketing

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1

Understand legal risks in influencer marketing.
Learn how to navigate brand partnerships for safeguarding. [ more ]
Entrepreneur
2 weeks ago
Marketing

How to Better Manage Your Brand's Reputation in the Digital Age | Entrepreneur

Review manipulation can severely damage a brand's reputation.
Online reviews heavily impact consumer buying decisions. [ more ]
The Drum
2 weeks ago
Marketing

Influencers are now asking to be in our brand ad. And we should listen

Influencer marketing is gaining prominence and being taken more seriously by brands and agencies.
Data and creativity are key in successful influencer marketing campaigns. [ more ]
The Drum
2 weeks ago
Marketing

Influencers are now asking to be in our brands ads. And we should listen

Influencer marketing gaining prominence at marketing festivals and events.
Shift towards investing in influencer partnerships over traditional ad spots like the Super Bowl. [ more ]
Forbes
2 weeks ago
Marketing

How TikTok Shop Became The Internet's Favorite New Dollar Store

TikTok Shop has sold over $1 billion products in six months, including questionable quality items like counterfeits.
Influencers on TikTok are successfully marketing products with unverified claims, such as a mouthwash alternative with no proven medical benefits. [ more ]
Hubspot
2 weeks ago
Marketing

The Ultimate Guide to Instagram Influencer Marketing for Brands

Influencer marketing has evolved into a significant marketing tactic with a projected industry worth of $24 billion by 2025.
Instagram is a key platform for influencer marketing, offering high ROI and audience growth potential. [ more ]
WIRED
2 weeks ago
Marketing

How Social Media Turned Into a Shopping Mall

TikTok and Instagram are inundating users with cheap goods through influencers.
The social media landscape is pivoting towards selling zany products, with TikTok leading through its TikTok Shop. [ more ]
Dallas News
2 weeks ago
Marketing

Texas influencers should disclose paid political posts

Social media influencers were paid to support a political figure in Texas, highlighting the shift from traditional ads to social media influencing.
Proposed Texas Ethics Commission regulation aims to require disclosure of paid political advertising on social media, similar to regulations for traditional campaign ads. [ more ]
Forbes
2 weeks ago
Marketing

Council Post: Social Commerce: The Next Stage In E-Commerce Growth

Social commerce is reshaping consumer behavior and online sales.
TikTok Shop is a leading player in the social commerce revolution. [ more ]
Mashable India
2 weeks ago
Marketing

Desi Influencers Earn Up To Rs 10 Lakh Per Week Crushing Narayana Murthy's Challenge; Barely Work 10 Hrs

Influencers in India spend less time compared to global counterparts
Brands in India are increasing focus on influencer marketing [ more ]
VentureBeat
2 weeks ago
Marketing

Grin unveils activation benchmarking tool for scalable influencer marketing

Grin launches Activation Benchmarking tool for influencer marketing performance evaluation.
Activation Benchmarking utilizes billions of data points to offer tailored recommendations for brands.
Brands face challenges in measuring influencer campaign effectiveness, with 47% of social marketers citing this as a top issue. [ more ]
Adweek
2 weeks ago
Marketing

Are Influencer Trips Over?

Influencer trips are becoming more elaborate and luxurious as brands aim to surpass competitors.
Consumers are questioning the extent of extravagance in influencer marketing, especially with incidents like Tarte's Bora Bora trip. [ more ]
The Drum
2 weeks ago
Marketing

The Drum

Consumers are eager for in-person shopping post-pandemic restrictions.
Retail sales are predicted to surge as revenge shopping gains momentum. [ more ]
Her Campus
2 weeks ago
Marketing

Social Media's Affect On The Fashion Industry

Instant fashion trends through social media.
Social media empowering creators to influence and challenge fashion norms. [ more ]
Her Campus
2 weeks ago
Marketing

Influencers and Brand Collaborations Are the Ultimate Power Couple

Influencer marketing involves collaborations between creators and brands
Controversies and criticisms exist in influencer marketing collaborations [ more ]
London Business News | Londonlovesbusiness.com
2 weeks ago
Marketing

Should I use influencers? Five reasons to consider

Using influencers can help reach target audiences effectively.
Selecting the right influencer is crucial for building trust in your brand. [ more ]
MarTech
2 weeks ago
Marketing

Future-proofing martech strategies against macro forces | MarTech

Consider macro factors like national bans and platform policy changes in martech planning.
Acknowledge challenges faced by influencers, companies, and D2C brands due to evolving platform policies. [ more ]
BikeMag
3 weeks ago
Bicycling

Influencer Explains The Controversies Surrounding Mountain Bikes

Mountain bikers debate endlessly about the best parts for bikes, often influenced by sponsorships.
Despite differing opinions, any bike ridden will perform impressively; arguing over parts can be a fun activity. [ more ]
INQUISITR
3 weeks ago
Marketing

This is Literally How Much Chris Hemsworth Gets Paid Just for His Instagram Postings

Chris Hemsworth is the top-earning Australian celebrity influencer with over 58.5 million Instagram followers.
Nicole Kidman ranks eighth among top-earning Australian celebrities in influencer marketing, with 9.9 million followers. [ more ]
Social Media Explorer
3 weeks ago
Marketing

7 Social Media Tips to Reach People Looking for Beauty Services - Social Media Explorer

Choosing the right social media platforms is crucial for reaching the desired customer base.
High-quality visuals and educational content are essential for engaging customers in the beauty industry. [ more ]
The Drum
3 weeks ago
Marketing

The Drum

Building meaningful relationships between brands and creators is crucial during global uncertainty.
Understanding changing consumer behavior patterns and pivoting campaign strategies can lead to successful outcomes. [ more ]
Caixinglobal
3 weeks ago
Marketing

In Depth: Brands Worry About Growing Sway of China's Star Livestreamers

Livestreaming platforms struggle to control influencer behavior.
Influencers gain power and control as they grow in popularity. [ more ]
SlashGear
3 weeks ago
Marketing

How Much Money Do People Actually Make On TikTok? - SlashGear

Creators on TikTok can increase earnings by utilizing TikTok Shops and livestreams.
TikTok offers an affiliate program through the Shop tab for creators to earn sales commissions. [ more ]
Intelligencer
3 weeks ago
Artificial intelligence

How an Automated Spokesmodel Drove the Internet Insane

AI technology used to create deepfake influencer videos is becoming more prevalent in digital marketing campaigns.
Content creators may inadvertently find AI clones of themselves online without prior knowledge or consent. [ more ]
Adweek
3 weeks ago
Marketing

Cats Compete in Sheba's March Madness-Style Tournament

Sheba's The Gravy Race features 8 popular felines racing for new cat food.
Ian Eagle provides enthusiastic commentary for the cat competition. [ more ]
Mashable ME
3 weeks ago
Marketing

'Finfluencers' and firms warned by UK that crypto meme ads can't be misleading

Influencers must follow regulations when promoting financial products, including cryptocurrencies.
Firms are responsible for ensuring influencers comply with FCA rules when marketing financial products. [ more ]
The Drum
3 weeks ago
Marketing

Why you should partner with micro-influencers to reach niche audiences

Brands value engagement over follower count in influencer marketing.
Working with micro-influencers can generate diverse content and brand visibility. [ more ]
Forbes
3 weeks ago
Marketing

Council Post: Can Traditional E-Commerce Be Disrupted? The Shift In Online Shopping To Social Commerce

Social commerce is expected to surpass traditional e-commerce by 2030.
Key factors driving social commerce include community engagement, influencers, and a seamless shopping experience. [ more ]
HuffPost
3 weeks ago
Health

Colostrum Supplements Are All The Rage - But Read This Before Buying Them

Colostrum supplements tout benefits like metabolism boost, hair improvement, and gut health aid.
Experts believe bovine colostrum can help shorten the duration of diarrhea, especially beneficial for certain groups like those with HIV/AIDS. [ more ]
ReadWrite
3 weeks ago
Marketing

What is Lemon8? TikTok's Chinese owner ByteDance 'paying influencers' to push new app

ByteDance promotes Lemon8 as TikTok faces potential ban.
Lemon8 is compared to Pinterest and Xiaohongshu, offers inspiration through photos. [ more ]
Forbes
3 weeks ago
Marketing

Influencers Are Hot In Media, But They've Always Been Here

Influencer marketing growth statistics are impressive.
Prefer nano and micro influencers over celebrities. [ more ]
Axios
3 weeks ago
Marketing

Chobani names Ben Boyd as chief communications officer

Boyd aims to enhance emotional connections with Chobani's brand by sharing human-centric stories.
He plans to incorporate influencers into Chobani's storytelling strategy to appeal to Gen Z consumers. [ more ]
NBC4 Washington
4 weeks ago
Marketing

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Businesses impacted by TikTok ban
Brands shifting strategies away from TikTok [ more ]
New York Post
4 weeks ago
Marketing

TikTok's Chinese owner ByteDance paying influencers to push its other app Lemon8 as ban looms

ByteDance pays influencers to promote Lemon8 amidst TikTok ban threat
Influencers receive compensation for promoting Lemon8 on TikTok [ more ]
Action News Jax
4 weeks ago
Marketing

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Content creators and businesses are preparing for the possible demise of TikTok in the U.S.
Companies are exploring alternative strategies and platforms in case TikTok is banned. [ more ]
The Christian Science Monitor
4 weeks ago
Marketing

For small creators, TikTok means revenue and exposure. That could all go away.

Businesses relying on TikTok face uncertainty due to possible U.S. ban.
Brands are preparing for potential changes by exploring alternative marketing strategies. [ more ]
WSB-TV Channel 2 - Atlanta
4 weeks ago
Marketing

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Companies are preparing for potential TikTok ban by diversifying marketing strategies.
Smaller firms and entrepreneurs may struggle more without TikTok. [ more ]
Modern Retail
4 weeks ago
Marketing

Why Lemon Perfect is supplying bachelorette parties with free products

Some brands are leveraging the trend of people asking for free products for bachelorette parties to drive trial and brand awareness.
Lemon Perfect is receiving almost 100 requests per day for free products by setting up a page on its website for submissions. [ more ]
www.kosu.org
4 weeks ago
Marketing

'This is garbage': Step aside, influencers we're now in the era of de-influencing

Rising trend of de-influencing on social media
Influencers promoting products with discount codes [ more ]
Independent
4 weeks ago
Marketing

Dear Vicki: An influencer wants a free stay - will it benefit my hotel?

Influencer marketing can boost brand awareness and reach
Studies show influencer marketing can bring significant ROI for hotels [ more ]
The Drum
4 weeks ago
Marketing

The Drum

Influencer marketing can be effective for B2B companies by leveraging influencers to promote whitepapers and ebooks.
It is crucial to work with the right type of influencers depending on the phase of the marketing campaign. [ more ]
[ Load more ]