#influencer-marketing

#influencer-marketing

In the nonprofit sector, independence can hinder progress. Loss of control and concerns about reputation can make nonprofits reluctant to partner, despite the benefits of collaboration.

Influencer marketing doesn't have to be expensive - think micro influencers with niche audiences... Let influencers 'speak to their audience in the way they're used to'.

"We are entering an era where content must serve two audiences simultaneously, humans and machines. That shift requires a very different mindset," said Chris Camacho, CEO at Cheil UK agency.

Artificial intelligence-powered influencer Lu from Magalu has shared 74 sponsored Instagram posts over the past year, paid for by brands like Netflix and Hugo Boss. Lu boasts 8 million followers on Instagram and 7.4 million on TikTok.

Brands in the United States will spend $10.5 billion on influencer marketing in 2025 and up to $13.7 billion in 2027, according to a recent eMarketer forecast.

Dee Devlin has shared in more than €1m in fees paid to directors of Conor McGregor's management company over three years.

Most communications professionals are still playing by old rules. The brands winning today aren't just chasing traditional media - they're rethinking how stories spread and who has the power to amplify them. That's where influencer marketing comes in.

Recession jitters have made online audiences and brands more discerning about their spending, possibly roiling the traditional income streams that influencers have come to rely on.

These influencers created stunning content from the event, generating buzz both online and on the Las Vegas billboards.

Measuring creator performance is the top barrier to influencer marketing success for brand marketers worldwide, according to a recent CreatorIQ report.

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.

Smaller Substack accounts often utilize video from the beginning, seeking to distinguish themselves on the platform and attract an audience through innovative content.

Influencer marketing has become overly transactional and is now viewed as less credible than word of mouth from genuine supporters of a brand.

Lululemon's heavy spending on influencer marketing while the quality of their products declines is infuriating for consumers, as voiced by Angela Price.

The popularity of Godfrey's reaction to the chicken salad was all about her personality, showcasing her enjoyable experience that resonated dearly with audiences.

Tapping into creators with varying levels of followers is a key priority for Lowe's as we look to gain relevance with younger generations while increasing digital engagement.