#influencer-marketing

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#marketing-strategies
Forbes
1 month ago
Marketing

Council Post: Need An Effective Demand Generation Initiative? 16 Ideas To Start With

Combining multiple demand generation efforts is crucial for success in marketing. [ more ]
Digiday
2 months ago
Marketing

Marketers focus on competitive analysis to grow their influencer marketing strategies

Marketers are increasingly focusing on competitors' influencer marketing strategies to inform their own strategies. [ more ]
Forbes
2 months ago
Marketing

Council Post: A Franchise's Guide To Becoming A Local Influencer

Influencers with broad reach may not align with local franchise marketing. Consider using internal influencers for hyper-local campaigns. [ more ]
Forbes
1 month ago
Marketing

Council Post: Need An Effective Demand Generation Initiative? 16 Ideas To Start With

Combining multiple demand generation efforts is crucial for success in marketing. [ more ]
Digiday
2 months ago
Marketing

Marketers focus on competitive analysis to grow their influencer marketing strategies

Marketers are increasingly focusing on competitors' influencer marketing strategies to inform their own strategies. [ more ]
Forbes
2 months ago
Marketing

Council Post: A Franchise's Guide To Becoming A Local Influencer

Influencers with broad reach may not align with local franchise marketing. Consider using internal influencers for hyper-local campaigns. [ more ]
moremarketing-strategies
#tiktok
The Daily Dot
1 month ago
Marketing

Why TikTok is now flooded with inane 'help me prove to my boss' marketing videos?

TikTok users are leveraging banal videos to prove points and gain engagement, leading to successful marketing strategies. [ more ]
Digiday
1 month ago
Marketing

Media Buying Briefing: Can TikTok's social impact program attract creators as it faces uncertainty?

TikTok launched the Change Makers Program to support creators and nonprofits focused on social impact, potentially boosting brand growth and engaging Gen Z. [ more ]
Mashable ME
1 month ago
Marketing

TikTok creators don't believe a ban is coming

Some influential TikTok creators do not believe the ban will actually be implemented, despite President Biden's actions. [ more ]
MarTech
2 months ago
Marketing

How would a TikTok ban impact influencer marketing? | MarTech

The potential ban of TikTok in the U.S. could significantly impact brands' influencer marketing strategies. [ more ]
Lindsey Gamble
2 months ago
Marketing

TikTok Testing A Collaboration Feature Similar To Instagram's Collabs That Lets Creators Collaborate On Posts - Lindsey Gamble

Collaborations on TikTok offer creators and brands a powerful way to expand audience reach. [ more ]
www.npr.org
2 months ago
Marketing

Possible TikTok ban could be 'an extinction-level event' for the creator economy

Creators on TikTok are facing uncertainty with the potential ban in the U.S., impacting their main source of income. [ more ]
The Daily Dot
1 month ago
Marketing

Why TikTok is now flooded with inane 'help me prove to my boss' marketing videos?

TikTok users are leveraging banal videos to prove points and gain engagement, leading to successful marketing strategies. [ more ]
Digiday
1 month ago
Marketing

Media Buying Briefing: Can TikTok's social impact program attract creators as it faces uncertainty?

TikTok launched the Change Makers Program to support creators and nonprofits focused on social impact, potentially boosting brand growth and engaging Gen Z. [ more ]
Mashable ME
1 month ago
Marketing

TikTok creators don't believe a ban is coming

Some influential TikTok creators do not believe the ban will actually be implemented, despite President Biden's actions. [ more ]
MarTech
2 months ago
Marketing

How would a TikTok ban impact influencer marketing? | MarTech

The potential ban of TikTok in the U.S. could significantly impact brands' influencer marketing strategies. [ more ]
Lindsey Gamble
2 months ago
Marketing

TikTok Testing A Collaboration Feature Similar To Instagram's Collabs That Lets Creators Collaborate On Posts - Lindsey Gamble

Collaborations on TikTok offer creators and brands a powerful way to expand audience reach. [ more ]
www.npr.org
2 months ago
Marketing

Possible TikTok ban could be 'an extinction-level event' for the creator economy

Creators on TikTok are facing uncertainty with the potential ban in the U.S., impacting their main source of income. [ more ]
moretiktok
#fashion-industry
Phys
1 month ago
Marketing

Researcher develops model of influencer importance within Instagram networks

The study analyzed Instagram influencers in the fashion industry using network statistics to determine models of influencer importance. [ more ]
Her Campus
1 month ago
Marketing

Are Runway Models Losing Job Opportunities To Influencers?

Influencers are increasingly taking over job opportunities traditionally held by runway models, reshaping the fashion industry dynamics. [ more ]
The Ringer
2 months ago
Marketing

How 2014 Changed the Internet Forever

YouTube stars like Bethany Mota transformed into influential celebrities in 2014, paving the way for creator-brand partnerships. [ more ]
Her Campus
3 months ago
Marketing

Influencer Marketing in the Fashion Industry

Social media platforms like Instagram and TikTok are essential for influencer marketing in the fashion industry, promoting brand awareness and driving product sales. [ more ]
Phys
1 month ago
Marketing

Researcher develops model of influencer importance within Instagram networks

The study analyzed Instagram influencers in the fashion industry using network statistics to determine models of influencer importance. [ more ]
Her Campus
1 month ago
Marketing

Are Runway Models Losing Job Opportunities To Influencers?

Influencers are increasingly taking over job opportunities traditionally held by runway models, reshaping the fashion industry dynamics. [ more ]
The Ringer
2 months ago
Marketing

How 2014 Changed the Internet Forever

YouTube stars like Bethany Mota transformed into influential celebrities in 2014, paving the way for creator-brand partnerships. [ more ]
Her Campus
3 months ago
Marketing

Influencer Marketing in the Fashion Industry

Social media platforms like Instagram and TikTok are essential for influencer marketing in the fashion industry, promoting brand awareness and driving product sales. [ more ]
morefashion-industry
#social-media
Money Digest
1 month ago
Marketing

How Much Do Influencers Make For Mentioning Promotions And Sponsors In Videos? - Money Digest

Content creators need at least 500-10,000 followers to earn through promotions; earnings increase with follower count and engagement. [ more ]
Miami Herald
1 month ago
Marketing

How many of these celebrity Gen Z influencers do you know (besides Kylie Jenner)?

1 in 4 Gen Z members aspire to be social media influencers. [ more ]
The Drum
1 month ago
Marketing

Brands are starting to see the power of Cannes Film Festival

Marketers can leverage Cannes Film Festival as a strategic marketing platform beyond traditional celebrity engagements. [ more ]
Shopify
1 month ago
Marketing

The 12 Best Influencer Marketing Platforms To Try (2024) - Shopify

Influencer marketing leverages social media stars to reach target audiences effectively. [ more ]
Phys
2 months ago
Marketing

Want to be an influencer? Our research shows what you need to know first

Influencer marketing is a challenging industry with fluctuating pay and job instability. [ more ]
The Conversation
2 months ago
Marketing

Want to be an influencer? Our research shows what here's what you need to know first

Making a living as an influencer is hard work and often poorly paid. [ more ]
Money Digest
1 month ago
Marketing

How Much Do Influencers Make For Mentioning Promotions And Sponsors In Videos? - Money Digest

Content creators need at least 500-10,000 followers to earn through promotions; earnings increase with follower count and engagement. [ more ]
Miami Herald
1 month ago
Marketing

How many of these celebrity Gen Z influencers do you know (besides Kylie Jenner)?

1 in 4 Gen Z members aspire to be social media influencers. [ more ]
The Drum
1 month ago
Marketing

Brands are starting to see the power of Cannes Film Festival

Marketers can leverage Cannes Film Festival as a strategic marketing platform beyond traditional celebrity engagements. [ more ]
Shopify
1 month ago
Marketing

The 12 Best Influencer Marketing Platforms To Try (2024) - Shopify

Influencer marketing leverages social media stars to reach target audiences effectively. [ more ]
Phys
2 months ago
Marketing

Want to be an influencer? Our research shows what you need to know first

Influencer marketing is a challenging industry with fluctuating pay and job instability. [ more ]
The Conversation
2 months ago
Marketing

Want to be an influencer? Our research shows what here's what you need to know first

Making a living as an influencer is hard work and often poorly paid. [ more ]
moresocial-media
The Business of Fashion
1 month ago
Marketing

The Fight for Influencer Marketing Dollars Heats Up

ShopMy is challenging the dominant player, LTK, in the influencer marketing industry, leading to legal disputes. [ more ]
#ecommerce
Practical Ecommerce
1 month ago
Marketing

New Ecommerce Tools: May 29, 2024

Companies are increasingly focusing on generative AI, immersive shopping experiences, and digital infrastructure to cater to ecommerce needs. [ more ]
Shopify
2 months ago
Marketing

How To Make Money on Instagram in 2024 (9 Actionable Ways) - Shopify

Building a successful monetization strategy on Instagram doesn't necessarily depend on having a huge following but rather on leveraging unique content and audience engagement. [ more ]
Practical Ecommerce
1 month ago
Marketing

New Ecommerce Tools: May 29, 2024

Companies are increasingly focusing on generative AI, immersive shopping experiences, and digital infrastructure to cater to ecommerce needs. [ more ]
Shopify
2 months ago
Marketing

How To Make Money on Instagram in 2024 (9 Actionable Ways) - Shopify

Building a successful monetization strategy on Instagram doesn't necessarily depend on having a huge following but rather on leveraging unique content and audience engagement. [ more ]
moreecommerce
Yahoo Finance
1 month ago
Marketing

Business owner's shock after seeing how much it costs to work with influencers: 'Wild, wild west'

Influencers' pricing can be extraordinarily high, surprising small business owners. [ more ]
#social-commerce
WWD
1 month ago
Marketing

How a TikTok Ban Could Open Doors to Other Platforms for Brands

Orme is revolutionizing the e-commerce landscape by combining social networking with short-form video content. [ more ]
Forbes
1 month ago
Marketing

Council Post: The Social Commerce Revolution: Understanding It And Getting Involved

Social commerce projected to reach $1.7 trillion by 2024, driven by influencers shaping consumer behavior. [ more ]
Exchangewire
2 months ago
Marketing

Click and Collect: Social Commerce and Data

Social commerce is rapidly growing in APAC and reaching a critical point in Western markets. Brands can utilize social media data to boost success. [ more ]
WWD
1 month ago
Marketing

How a TikTok Ban Could Open Doors to Other Platforms for Brands

Orme is revolutionizing the e-commerce landscape by combining social networking with short-form video content. [ more ]
Forbes
1 month ago
Marketing

Council Post: The Social Commerce Revolution: Understanding It And Getting Involved

Social commerce projected to reach $1.7 trillion by 2024, driven by influencers shaping consumer behavior. [ more ]
Exchangewire
2 months ago
Marketing

Click and Collect: Social Commerce and Data

Social commerce is rapidly growing in APAC and reaching a critical point in Western markets. Brands can utilize social media data to boost success. [ more ]
moresocial-commerce
#consumer-behavior
Hubspot
1 month ago
Marketing

The Science Behind Social Shopping: Why We Are Always 'Clicking to Buy', According to Psychologists

Social media influences consumer behavior, providing a dopamine-driven delight and instant gratification. [ more ]
Harvard Business Review
2 months ago
Marketing

Behind the Boom in Celebrity Brands

Celebrity brands are making more money from products than their original source of fame. [ more ]
The Drum
2 months ago
Marketing

Influencers are changing how we buy - is your brand ready?

Influencer marketing significantly impacts consumer purchasing decisions, with almost half making regular purchases due to influencers' posts. [ more ]
Marketing Dive
2 months ago
Marketing

Influencers sway consumers but authenticity loses some clout, study says

Trust in influencers is growing, but authenticity is becoming less important. Generative AI is impacting the influencer landscape with mixed consumer attitudes. [ more ]
Forbes
2 months ago
Marketing

Council Post: Exploring Consumer Behavior Trends: How To Position Your Brand For Success

Consistency is key for business success in capturing customers' attention and building loyalty.
Influencer marketing is a powerful tool for businesses to tap into specific consumer groups effectively. [ more ]
Action News Jax
3 months ago
Marketing

Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.

Gen Z susceptible to influencer marketing & targeted advertising, leading to overspending and debt issues. [ more ]
Hubspot
1 month ago
Marketing

The Science Behind Social Shopping: Why We Are Always 'Clicking to Buy', According to Psychologists

Social media influences consumer behavior, providing a dopamine-driven delight and instant gratification. [ more ]
Harvard Business Review
2 months ago
Marketing

Behind the Boom in Celebrity Brands

Celebrity brands are making more money from products than their original source of fame. [ more ]
The Drum
2 months ago
Marketing

Influencers are changing how we buy - is your brand ready?

Influencer marketing significantly impacts consumer purchasing decisions, with almost half making regular purchases due to influencers' posts. [ more ]
Marketing Dive
2 months ago
Marketing

Influencers sway consumers but authenticity loses some clout, study says

Trust in influencers is growing, but authenticity is becoming less important. Generative AI is impacting the influencer landscape with mixed consumer attitudes. [ more ]
Forbes
2 months ago
Marketing

Council Post: Exploring Consumer Behavior Trends: How To Position Your Brand For Success

Consistency is key for business success in capturing customers' attention and building loyalty.
Influencer marketing is a powerful tool for businesses to tap into specific consumer groups effectively. [ more ]
Action News Jax
3 months ago
Marketing

Young people are overspending online. How social media and 'buy now, pay later' apps play a big role.

Gen Z susceptible to influencer marketing & targeted advertising, leading to overspending and debt issues. [ more ]
moreconsumer-behavior
Entrepreneur
1 month ago
Marketing

Here's How Much Popular Influencer Erika Kullberg Makes | Entrepreneur

Erika Kullberg discloses her earnings from social media platforms, with YouTube being the most lucrative for her personal finance content. [ more ]
#content-creation
TipRanks Financial
1 month ago
Marketing

QYOU Media Celebrates Influencer Marketing Triumphs - TipRanks.com

QYOU Media has won multiple awards for influencer marketing campaigns on platforms like TikTok in 2024. [ more ]
Digiday
2 months ago
Marketing tech

Influencer agencies expand their consulting services as competition grows

The Socially Powerful agency launched consultancy services named Prime Influence to enhance enterprise brand and influencer marketing strategies. [ more ]
Forbes
2 months ago
Marketing

How This YouTube Family Landed A Deal With Disney

Authenticity is key to successful brand partnerships in the digital media landscape. [ more ]
NKyTribune
2 months ago
Marketing

Aviatra Accelerators May 11 Masterclass to focus on helping women entrepreneurs grow digital marketing - NKyTribune

Attendees can gain actionable strategies from top social media experts in Aviatra Accelerators' Social Savvy Masterclass. [ more ]
Uschamber
2 months ago
Marketing

Essential Marketing Tools for Influencers

Influencer marketing tools help influencers attract brands and monetize content. [ more ]
Forbes
2 months ago
Marketing

7 Social Media Data Findings that All Content Creators Need To See!

AI-generated content may make audiences hesitant to engage, emphasizing the importance of maintaining a human touch in content creation. [ more ]
TipRanks Financial
1 month ago
Marketing

QYOU Media Celebrates Influencer Marketing Triumphs - TipRanks.com

QYOU Media has won multiple awards for influencer marketing campaigns on platforms like TikTok in 2024. [ more ]
Digiday
2 months ago
Marketing tech

Influencer agencies expand their consulting services as competition grows

The Socially Powerful agency launched consultancy services named Prime Influence to enhance enterprise brand and influencer marketing strategies. [ more ]
Forbes
2 months ago
Marketing

How This YouTube Family Landed A Deal With Disney

Authenticity is key to successful brand partnerships in the digital media landscape. [ more ]
NKyTribune
2 months ago
Marketing

Aviatra Accelerators May 11 Masterclass to focus on helping women entrepreneurs grow digital marketing - NKyTribune

Attendees can gain actionable strategies from top social media experts in Aviatra Accelerators' Social Savvy Masterclass. [ more ]
Uschamber
2 months ago
Marketing

Essential Marketing Tools for Influencers

Influencer marketing tools help influencers attract brands and monetize content. [ more ]
Forbes
2 months ago
Marketing

7 Social Media Data Findings that All Content Creators Need To See!

AI-generated content may make audiences hesitant to engage, emphasizing the importance of maintaining a human touch in content creation. [ more ]
morecontent-creation
#talent-management
Forbes
1 month ago
Marketing

Council Post: The Influencer Marketing Reality

Influencer marketing is crucial for generating conversions and meeting KPIs.
Good preparation, talent selection, and campaign execution are essential for successful influencer marketing.
Successful influencer campaigns can lead to large conversions, excellent branding, and positive reputation with talent management. [ more ]
Digiday
1 month ago
Marketing

Horizon's Blue Hour social shop partners with platform Key to launch talent management tool

The Swell Audience Network by Blue Hour Studios and Key integrates data insights to manage talent programmatically, facilitating brand-influencer partnerships through AI and data-focused applications. [ more ]
Forbes
1 month ago
Marketing

Council Post: The Influencer Marketing Reality

Influencer marketing is crucial for generating conversions and meeting KPIs.
Good preparation, talent selection, and campaign execution are essential for successful influencer marketing.
Successful influencer campaigns can lead to large conversions, excellent branding, and positive reputation with talent management. [ more ]
Digiday
1 month ago
Marketing

Horizon's Blue Hour social shop partners with platform Key to launch talent management tool

The Swell Audience Network by Blue Hour Studios and Key integrates data insights to manage talent programmatically, facilitating brand-influencer partnerships through AI and data-focused applications. [ more ]
moretalent-management
#advertising
Digiday
1 month ago
Podcast

Which podcast trends are capturing advertisers' attention in 2024

Podcasts defy the trend of short content for better engagement and ad revenue growth. [ more ]
Exchangewire
1 month ago
Marketing

Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

Brands are turning to the creator economy for deeper audience engagement, but scaling creator-generated content is challenging. [ more ]
Digiday
1 month ago
Podcast

Which podcast trends are capturing advertisers' attention in 2024

Podcasts defy the trend of short content for better engagement and ad revenue growth. [ more ]
Exchangewire
1 month ago
Marketing

Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

Brands are turning to the creator economy for deeper audience engagement, but scaling creator-generated content is challenging. [ more ]
moreadvertising
Social Media Today
1 month ago
Marketing tech

X Will Require Ad Revenue Share Participants To Confirm Their ID

Participants in X's creator ad revenue share program must now submit a government-issued ID for verification by July, processed by a third-party partner Au10tix. [ more ]
Forbes
1 month ago
Artificial intelligence

Council Post: Will AI Influencers Displace Creators?

Creators will need to focus on unique and personal content as AI advances in generating video content. [ more ]
#community-building
Forbes
1 month ago
Marketing

Shop With Caroline: How This 52-Year-Old Influencer Became An Multi-Channel Success

Success in digital platforms is not limited by age; consistency, commitment, and a clear purpose are key in building a loyal following. [ more ]
PR Daily
3 months ago
Marketing

How Oner Active empowered women by rejecting mass marketing - PR Daily

Niche marketing helps brands stand out and build committed communities, sometimes leading to cult-like loyalty. [ more ]
Forbes
1 month ago
Marketing

Shop With Caroline: How This 52-Year-Old Influencer Became An Multi-Channel Success

Success in digital platforms is not limited by age; consistency, commitment, and a clear purpose are key in building a loyal following. [ more ]
PR Daily
3 months ago
Marketing

How Oner Active empowered women by rejecting mass marketing - PR Daily

Niche marketing helps brands stand out and build committed communities, sometimes leading to cult-like loyalty. [ more ]
morecommunity-building
Forbes Advisor
1 month ago
Marketing

What is Brand Monitoring? Definition & Best Practices

Brand monitoring involves tracking brand mentions, hashtags, product names, industry terms, keywords, CEO mentions, and influencer mentions for insights and strategic decisions. [ more ]
#authenticity
Digiday
1 month ago
Marketing

Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savings

Brands are collaborating with multiple influencers to increase audience reach and authenticity. [ more ]
Labridge Digital Marketing
2 months ago
Marketing

Local Influencer Collaborations: Boost Your Brand's Impact

Local influencer collaborations are essential for brand growth, trust, engagement, and cost-effective marketing. [ more ]
New York Post
2 months ago
Artificial intelligence

Gen Z has a surprising opinion about AI influencers on social media, study finds

Gen Z is more receptive to AI influencers than other generations, showing less concern for influencer authenticity. [ more ]
Entrepreneur
2 months ago
Marketing

Hosts of 'The Marketing Happy Hour' Share Their Best Strategies | Entrepreneur

Success on social media requires a solid strategy involving understanding competitors, target consumers, and being authentic. [ more ]
Forbes
2 months ago
Marketing

Council Post: 5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024

Influencer marketing is crucial for brand visibility; misconceptions regarding controversy and authenticity exist. [ more ]
Digiday
1 month ago
Marketing

Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savings

Brands are collaborating with multiple influencers to increase audience reach and authenticity. [ more ]
Labridge Digital Marketing
2 months ago
Marketing

Local Influencer Collaborations: Boost Your Brand's Impact

Local influencer collaborations are essential for brand growth, trust, engagement, and cost-effective marketing. [ more ]
New York Post
2 months ago
Artificial intelligence

Gen Z has a surprising opinion about AI influencers on social media, study finds

Gen Z is more receptive to AI influencers than other generations, showing less concern for influencer authenticity. [ more ]
Entrepreneur
2 months ago
Marketing

Hosts of 'The Marketing Happy Hour' Share Their Best Strategies | Entrepreneur

Success on social media requires a solid strategy involving understanding competitors, target consumers, and being authentic. [ more ]
Forbes
2 months ago
Marketing

Council Post: 5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024

Influencer marketing is crucial for brand visibility; misconceptions regarding controversy and authenticity exist. [ more ]
moreauthenticity
#social-media-marketing
EMARKETER
1 month ago
Marketing

Most social media users research on social platforms before making a purchase

67% of US social media users research products before purchase via social media platforms. [ more ]
Forbes
1 month ago
Marketing

3 Keys To Successful Direct-To-Consumer E-Commerce

Strategic planning and execution are vital for success in Direct-to-Consumer (DTC) e-commerce. [ more ]
EMARKETER
1 month ago
Marketing

Most social media users research on social platforms before making a purchase

67% of US social media users research products before purchase via social media platforms. [ more ]
Forbes
1 month ago
Marketing

3 Keys To Successful Direct-To-Consumer E-Commerce

Strategic planning and execution are vital for success in Direct-to-Consumer (DTC) e-commerce. [ more ]
moresocial-media-marketing
#creator-economy
Inc.com
2 months ago
Marketing

Grow Your Business With Influencers, but Not Like This

The creator economy is a significant market with millions of influencers and creators earning substantial incomes from brands. [ more ]
Benzinga
2 months ago
Artificial intelligence

IZEA - This Pioneer Of Influencer Marketing Has A New AI Tool - IZEA Worldwide (NASDAQ:IZEA)

IZEA Worldwide focuses on enabling influencers monetize their content. [ more ]
Inc.com
2 months ago
Marketing

Grow Your Business With Influencers, but Not Like This

The creator economy is a significant market with millions of influencers and creators earning substantial incomes from brands. [ more ]
Benzinga
2 months ago
Artificial intelligence

IZEA - This Pioneer Of Influencer Marketing Has A New AI Tool - IZEA Worldwide (NASDAQ:IZEA)

IZEA Worldwide focuses on enabling influencers monetize their content. [ more ]
morecreator-economy
The Cool Down
2 months ago
Marketing

Woman calls out 'strange' Shell video ads using tobacco marketing techniques: 'So dystopian'

Big oil companies like Shell use influencer marketing and emotional appeals to disguise environmental impacts, drawing parallels to tobacco advertising regulations. [ more ]
#butter-renaissance
WIRED
2 months ago
Design

How Big Dairy Took Over Your TikTok Feed-With Help from Uncle Sam

Butter has experienced a renaissance in American cuisine, highlighted by viral trends and high-end restaurant innovations. [ more ]
Eater
2 months ago
Design

Behind the Butter Board: How the Dairy Industry Took Over Your Feed

The butter renaissance in American cuisine was influenced by a viral TikTok trend, high-end restaurant menus, and the U.S. dairy industry's PR campaign. [ more ]
WIRED
2 months ago
Design

How Big Dairy Took Over Your TikTok Feed-With Help from Uncle Sam

Butter has experienced a renaissance in American cuisine, highlighted by viral trends and high-end restaurant innovations. [ more ]
Eater
2 months ago
Design

Behind the Butter Board: How the Dairy Industry Took Over Your Feed

The butter renaissance in American cuisine was influenced by a viral TikTok trend, high-end restaurant menus, and the U.S. dairy industry's PR campaign. [ more ]
morebutter-renaissance
#social-media-regulation
www.nytimes.com
2 months ago
Marketing

TikTok Attempts to Rein In Weight Loss Posts

Social media platforms are facing criticism for promoting harmful content related to weight and dieting, especially to young users.
TikTok has implemented new guidelines to restrict posts promoting harmful weight management behaviors and excessive exercise. [ more ]
Los Angeles Times
2 months ago
Marketing

L.A. influencers, businesses live or die on TikTok's algorithm. Now they fear for the future

TikTok's algorithm plays a crucial role in enabling business success for creators like Brandon Hurst. [ more ]
www.nytimes.com
2 months ago
Marketing

TikTok Attempts to Rein In Weight Loss Posts

Social media platforms are facing criticism for promoting harmful content related to weight and dieting, especially to young users.
TikTok has implemented new guidelines to restrict posts promoting harmful weight management behaviors and excessive exercise. [ more ]
Los Angeles Times
2 months ago
Marketing

L.A. influencers, businesses live or die on TikTok's algorithm. Now they fear for the future

TikTok's algorithm plays a crucial role in enabling business success for creators like Brandon Hurst. [ more ]
moresocial-media-regulation
www.bostonherald.com
2 months ago
Medicine

Energy drinks can lead to serious heart issues in kids and teens, health experts say

Young people increasingly impacted by excessive energy drink consumption. [ more ]
ReadWrite
2 months ago
Cryptocurrency

Crypto Trader Makes 250% Profit With This Solana Meme Coin, PEPE Price Hits New ATH

Meme sector sees gains with Slothana and PEPE tokens. Slothana's rapid price surge brings profits for traders. [ more ]
#creator-marketplace
Social Media Today
2 months ago
Marketing

Instagram Expands Access to Creator Marketplace

Expansions in Creator Marketplace provide opportunities for brands and creators to collaborate on affiliate and creative marketing programs, enhancing campaign effectiveness, particularly in Reels. [ more ]
Social Media Today
2 months ago
Marketing

Instagram Expands Access to Creator Marketplace

Expansions in Creator Marketplace will boost affiliate marketing and collaborations, enhancing innovative campaigns in the app. [ more ]
Social Media Today
2 months ago
Marketing

Instagram Expands Access to Creator Marketplace

Expansions in Creator Marketplace provide opportunities for brands and creators to collaborate on affiliate and creative marketing programs, enhancing campaign effectiveness, particularly in Reels. [ more ]
Social Media Today
2 months ago
Marketing

Instagram Expands Access to Creator Marketplace

Expansions in Creator Marketplace will boost affiliate marketing and collaborations, enhancing innovative campaigns in the app. [ more ]
morecreator-marketplace
#branding
Forbes
2 months ago
Marketing

Partnering With Small Creators Sees Brands Grow EMV While Building Local Reach

Nano and micro creators can have a significant impact in marketing, as demonstrated by their authentic and dedicated engagement with brands. [ more ]
The Business of Fashion
3 months ago
Marketing

From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival Season

Beauty brands pivot towards music festivals for marketing post "festival fashion" era. [ more ]
Forbes
2 months ago
Marketing

Partnering With Small Creators Sees Brands Grow EMV While Building Local Reach

Nano and micro creators can have a significant impact in marketing, as demonstrated by their authentic and dedicated engagement with brands. [ more ]
The Business of Fashion
3 months ago
Marketing

From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival Season

Beauty brands pivot towards music festivals for marketing post "festival fashion" era. [ more ]
morebranding
Fast Company
2 months ago
Design

A $207 million cash cow: How the dairy lobby took over your Instagram feed

Butter experienced a resurgence in American cuisine due to a public relations campaign by the U.S. dairy lobby. [ more ]
Adweek
2 months ago
Marketing

How Creator Agencies Prepare for a 'Deepfake Summer'

AI influencers provide a cost-effective option for brands, but the rise of synthetic influencers poses a threat to human influencers' income. [ more ]
Coindesk
2 months ago
Cryptocurrency

Inside Crypto's 'KOL' Economy: Influencer-Investors Get Special Treatment in Token Deals

KOL rounds involve influencers funding startups for early access and promotion, ushering a new trend in the crypto investment market. [ more ]
#consumer-engagement
Nature
2 months ago
Marketing

Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective - Humanities and Social Sciences Communications

Employing the S-O-R framework to analyze consumer engagement in influencer marketing reveals how external stimuli, intrinsic motivations, and psychological factors influence consumer behavior. [ more ]
The Drum
2 months ago
Marketing

Getting to the heart of Tums owner Haleon's health influencer strategy

Influencer marketing is essential for engaging younger consumers in the healthcare industry. [ more ]
Nature
2 months ago
Marketing

Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective - Humanities and Social Sciences Communications

Employing the S-O-R framework to analyze consumer engagement in influencer marketing reveals how external stimuli, intrinsic motivations, and psychological factors influence consumer behavior. [ more ]
The Drum
2 months ago
Marketing

Getting to the heart of Tums owner Haleon's health influencer strategy

Influencer marketing is essential for engaging younger consumers in the healthcare industry. [ more ]
moreconsumer-engagement
#social-media-platforms
Entrepreneur
2 months ago
Marketing

How Brands Can Use Influencers for Summer Success | Entrepreneur

Brands can maximize summer sales by investing in influencer collaborations for effective marketing strategies. [ more ]
Money Digest
2 months ago
Marketing

Social Media Platforms That Make The Most Money For Creators - Money Digest

Influencer marketing budgets are on the rise, with a projected growth to over $22 billion by 2025.
Micro-influencers with 1,000 to 100,000 followers can have successful, niche-focused connections with audiences.
Instagram remains a top platform for creator income, with significant revenue generated from ads and influencer content. [ more ]
Entrepreneur
2 months ago
Marketing

How Brands Can Use Influencers for Summer Success | Entrepreneur

Brands can maximize summer sales by investing in influencer collaborations for effective marketing strategies. [ more ]
Money Digest
2 months ago
Marketing

Social Media Platforms That Make The Most Money For Creators - Money Digest

Influencer marketing budgets are on the rise, with a projected growth to over $22 billion by 2025.
Micro-influencers with 1,000 to 100,000 followers can have successful, niche-focused connections with audiences.
Instagram remains a top platform for creator income, with significant revenue generated from ads and influencer content. [ more ]
moresocial-media-platforms
Lindsey Gamble
2 months ago
Marketing

Instagram Is Updating Its Ranking System to Support Smaller, Original Content Creators - Lindsey Gamble

Updates on Instagram ranking and recommendations favor smaller creators by highlighting original content and removing reposted material. [ more ]
Digiday
2 months ago
Marketing

Digiday+ Research: Influencers see more Instagram engagement with still images than Reels

Sponsored still images on Instagram perform better than short-form videos in influencer marketing. [ more ]
Digiday
2 months ago
Marketing

After years of caution, pharma advertisers are embracing influencer marketing

Healthcare brands are increasingly investing in influencer marketing to target key audiences. [ more ]
#ai-tools
Adweek
2 months ago
Marketing

Meta Brings AI to Reels, Matches Creators With Brands

Meta believes short-form videos are the future. [ more ]
Forbes
2 months ago
Marketing

Influencer Marketing Gets An Upgrade: How AI Is Changing The Game

Influencer marketing is a multi-billion-dollar industry with significant ROI potential, yet brands struggle to find the right influencers and run successful campaigns. [ more ]
Adweek
2 months ago
Marketing

Meta Brings AI to Reels, Matches Creators With Brands

Meta believes short-form videos are the future. [ more ]
Forbes
2 months ago
Marketing

Influencer Marketing Gets An Upgrade: How AI Is Changing The Game

Influencer marketing is a multi-billion-dollar industry with significant ROI potential, yet brands struggle to find the right influencers and run successful campaigns. [ more ]
moreai-tools
Modern Retail
2 months ago
Marketing

Research Briefing: How top influencers stack up in terms of engagement

Modern Retail+ Research's influencer index measures influencers' impact and strategies for brands, focusing on engagement, brand prominence, and audience impact. [ more ]
#content-creators
buffer.com
2 months ago
Marketing

How to Create Your Own Influencer Media Kit (+ Examples from Creators)

Having a professional influencer media kit is essential for landing paid partnerships as a creator, regardless of follower count. [ more ]
Lindsey Gamble
3 months ago
Marketing

Threads Adds a Video Player for Instagram Reels - Lindsey Gamble

Threads app enhances Instagram Reels viewing experience by updating video player within Threads, boosting Reels plays and influencer marketing opportunities. [ more ]
buffer.com
2 months ago
Marketing

How to Create Your Own Influencer Media Kit (+ Examples from Creators)

Having a professional influencer media kit is essential for landing paid partnerships as a creator, regardless of follower count. [ more ]
Lindsey Gamble
3 months ago
Marketing

Threads Adds a Video Player for Instagram Reels - Lindsey Gamble

Threads app enhances Instagram Reels viewing experience by updating video player within Threads, boosting Reels plays and influencer marketing opportunities. [ more ]
morecontent-creators
Benzinga
2 months ago
Marketing

IZEA (NASDAQ: IZEA) Defied Critics And Naysayers As It Helped Pioneer Influencer Marketing In 2004 - Here's What It Sees Next In The Industry's Evolution - IZEA Worldwide (NASDAQ:IZEA)

Influencer marketing has evolved into a multi-billion-dollar industry with a projected CAGR of 31.78% over 2024-2029, shaping consumer behavior worldwide. [ more ]
Forbes
2 months ago
Marketing

Council Post: How To Successfully Enter A New Market With Influencer Marketing

Businesses are increasingly adopting influencer marketing to target specific demographics and boost sales potential. [ more ]
Investing.com
2 months ago
Cryptocurrency

SeedHunter Marketing Module is live - Web3 Influencer Campaigns with payment in Stable Coins By Chainwire

SeedHunter offers a platform for efficient influencer marketing collaborations in the crypto space, facilitating connections between influencers, KOLs, and crypto projects. [ more ]
Benzinga
3 months ago
Marketing

LinkedIn Unveils Premium Pages, New Subscription Plan Offers Exclusive Growth Tools For Small Businesses - Microsoft (NASDAQ:MSFT)

LinkedIn introduces Premium Company Page subscription for SMBs at $99 per month to boost revenue and visibility. [ more ]
Forbes
3 months ago
Marketing

5 Startup Opportunities In Influencer Marketing

Influencer marketing is essential for social proof to expand to a larger market. [ more ]
Exchangewire
3 months ago
Marketing

impact.com Names Nikolai Lundstrm Brink as Country Manager Denmark

Impact.com appointed Nikolai Lundstrøm Brink as country manager for Denmark, focusing on growing the partnership marketing space in the region. [ more ]
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