Why Every Brand Needs an Influencer Strategy | Entrepreneur
Influencer marketing has solidified its position as a key tactic in modern business, vital for building trust and fostering growth.
5 Ways to Make Your Content Marketing More Effective
58% of B2B marketers increased sales and revenue in 2023 through effective content marketing.
Council Post: How Marketers Can Leverage Threads: 10 Expert Takes On The Platform
Meta's Threads provides marketers a unique opportunity to engage audiences through text-focused interactions, particularly for B2B community building.
Say hello to a new wave of exciting tech-enabled B2B demos
B2B marketing must adapt to more complex storytelling and personalized audience engagement due to shifting content consumption patterns and time constraints.
10 Demand Generation Best Practices For Managers: Proven Tactics To Drive Consistent Growth
Effective demand generation involves creating awareness, engaging content, and building relationships to convert clients into loyal customers.
B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers
B2B newsletters focus on content marketing and audience engagement, differing from traditional email marketing aimed at driving conversions.
Why Every Brand Needs an Influencer Strategy | Entrepreneur
Influencer marketing has solidified its position as a key tactic in modern business, vital for building trust and fostering growth.
5 Ways to Make Your Content Marketing More Effective
58% of B2B marketers increased sales and revenue in 2023 through effective content marketing.
Council Post: How Marketers Can Leverage Threads: 10 Expert Takes On The Platform
Meta's Threads provides marketers a unique opportunity to engage audiences through text-focused interactions, particularly for B2B community building.
Say hello to a new wave of exciting tech-enabled B2B demos
B2B marketing must adapt to more complex storytelling and personalized audience engagement due to shifting content consumption patterns and time constraints.
10 Demand Generation Best Practices For Managers: Proven Tactics To Drive Consistent Growth
Effective demand generation involves creating awareness, engaging content, and building relationships to convert clients into loyal customers.
B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers
B2B newsletters focus on content marketing and audience engagement, differing from traditional email marketing aimed at driving conversions.
Council Post: 17 Emerging B2B Marketing Trends To Watch For In 2025
B2B marketers in 2025 should focus on AI-driven personalization, video content, and hyper-personalized micro-content to effectively engage their audiences.
Council Post: The Future Of B2B Go-To-Market Strategy: Six Things To Expect
B2B companies must evolve their go-to-market strategies to thrive amidst changing consumer demands, leveraging hyper-personalization and integrated technologies.
Council Post: 17 Emerging B2B Marketing Trends To Watch For In 2025
B2B marketers in 2025 should focus on AI-driven personalization, video content, and hyper-personalized micro-content to effectively engage their audiences.
Council Post: The Future Of B2B Go-To-Market Strategy: Six Things To Expect
B2B companies must evolve their go-to-market strategies to thrive amidst changing consumer demands, leveraging hyper-personalization and integrated technologies.
The update enhances listener identification and ROI measurement for podcasts, helping brands understand their audiences and identify leads effectively.
The HackerNoon Newsletter: DePIN On Ethereum: Redefining Coordination Systems (12/11/2024) | HackerNoon
Microsoft has developed an advanced AI model to navigate smartphone screens, indicating significant progress in AI and user interface design.
2B or not B2B - there's no question: how to get on board the B2B brand boom
B2B branding is increasingly vital as it significantly impacts sales and relationships in the modern marketplace, requiring businesses to adapt their strategies accordingly.
2025 Will See Retail Media Networks Launch A Charm Offensive
Retailers must evolve their retail media networks beyond simple ad platforms to compete for advertising dollars effectively.
B2B marketing effectiveness is declining, with significant drops in conversion rates and challenges in demand generation.
This is what the 'typical' martech replacement looks like | MarTech
Martech replacements are often driven by management decisions focused on improved application features.
2B or not B2B - there's no question: how to get on board the B2B brand boom
B2B branding is increasingly vital as it significantly impacts sales and relationships in the modern marketplace, requiring businesses to adapt their strategies accordingly.
2025 Will See Retail Media Networks Launch A Charm Offensive
Retailers must evolve their retail media networks beyond simple ad platforms to compete for advertising dollars effectively.
How Pinterest got advertisers to spend more budget on the platform
Pinterest's award-winning campaign successfully shifted advertiser perception from brand-building to full-funnel performance.
It's time for B2B marketing to come out of its shell - so what's holding it back?
B2B marketing is gaining recognition as a powerful force in the advertising landscape, shifting from a behind-the-scenes role to becoming more visible and impactful.
How Spotify won over media planners using... Excel spreadsheets
Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.
How Pinterest got advertisers to spend more budget on the platform
Pinterest's award-winning campaign successfully shifted advertiser perception from brand-building to full-funnel performance.
It's time for B2B marketing to come out of its shell - so what's holding it back?
B2B marketing is gaining recognition as a powerful force in the advertising landscape, shifting from a behind-the-scenes role to becoming more visible and impactful.
How Spotify won over media planners using... Excel spreadsheets
Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.
The 3 'lightning strikes' making customer connections more difficult for B2B marketers
B2B marketers face significant challenges due to evolving search algorithms, changing social media habits, and diverse consumer behaviors across generations.
B2B comms are crying out for connection - and humour is the perfect conduit
B2B buyers appreciate humor in advertising, which enhances emotional connections and can lead to more successful campaigns.
The 3 'lightning strikes' making customer connections more difficult for B2B marketers
B2B marketers face significant challenges due to evolving search algorithms, changing social media habits, and diverse consumer behaviors across generations.
B2B comms are crying out for connection - and humour is the perfect conduit
B2B buyers appreciate humor in advertising, which enhances emotional connections and can lead to more successful campaigns.
Beyond the funnel: A new approach to content marketing | MarTech
Brands must connect with customer pain points early in the journey to ensure consideration before purchase.
Council Post: How Five Key Trends Are Shaping The Next Wave Of B2B Marketing
The evolution of B2B marketing strategies reflects changing buyer behaviors, requiring ongoing adaptation among teams for effective go-to-market alignment.
Is Marketing The Only Voice On Your Blog? Consider Thought Leadership
Authentic expert insights are crucial for effective thought leadership; many valuable voices remain unheard in corporate communication.
Why Content Matters When Marketing B2B Solutions Like Cybersecurity
The cybersecurity market is oversaturated, and buyers prefer self-service in their purchasing process.
Creating compelling and informative content is essential for B2B brands to differentiate themselves in a crowded market.
Council Post: A 6-Step Framework For Repurposing Content Effectively
Effective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility.
Beyond the funnel: A new approach to content marketing | MarTech
Brands must connect with customer pain points early in the journey to ensure consideration before purchase.
Council Post: How Five Key Trends Are Shaping The Next Wave Of B2B Marketing
The evolution of B2B marketing strategies reflects changing buyer behaviors, requiring ongoing adaptation among teams for effective go-to-market alignment.
Is Marketing The Only Voice On Your Blog? Consider Thought Leadership
Authentic expert insights are crucial for effective thought leadership; many valuable voices remain unheard in corporate communication.
Why Content Matters When Marketing B2B Solutions Like Cybersecurity
The cybersecurity market is oversaturated, and buyers prefer self-service in their purchasing process.
Creating compelling and informative content is essential for B2B brands to differentiate themselves in a crowded market.
Council Post: A 6-Step Framework For Repurposing Content Effectively
Effective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility.
Making sense of the $3 billion market for B2B marketing data | MarTech
Data is essential for effective B2B marketing strategies, especially for enrichment and targeting.
Council Post: How To Support Your B2B Clients' 2025 Marketing Planning As An Agency
Agencies must deliver smarter marketing strategies addressing evolving client needs in 2025.
Why B2B CMOs are frustrated with ABM platforms | MarTech
ABM platforms promise to revolutionize B2B marketing, but their integration challenges lead to widespread frustration among CMOs.
How Small Businesses Can Harness the Power of Account-Based Marketing | Entrepreneur
Account-based marketing (ABM) enables focused engagement with high-value accounts for increased conversions and revenue.
Effective ABM strategies can lead to significant improvements in conversion rates, such as a reported 14% increase.
Small and medium-sized businesses (SMBs) can successfully implement ABM without needing high-cost technologies, emphasizing organic growth and quality engagement.
Making sense of the $3 billion market for B2B marketing data | MarTech
Data is essential for effective B2B marketing strategies, especially for enrichment and targeting.
Council Post: How To Support Your B2B Clients' 2025 Marketing Planning As An Agency
Agencies must deliver smarter marketing strategies addressing evolving client needs in 2025.
Why B2B CMOs are frustrated with ABM platforms | MarTech
ABM platforms promise to revolutionize B2B marketing, but their integration challenges lead to widespread frustration among CMOs.
How Small Businesses Can Harness the Power of Account-Based Marketing | Entrepreneur
Account-based marketing (ABM) enables focused engagement with high-value accounts for increased conversions and revenue.
Effective ABM strategies can lead to significant improvements in conversion rates, such as a reported 14% increase.
Small and medium-sized businesses (SMBs) can successfully implement ABM without needing high-cost technologies, emphasizing organic growth and quality engagement.
How Carhartt made the brand trend among business owners
Carhartt's campaign aimed to elevate awareness of its premium uniform offerings among business decision-makers by addressing their specific criteria for uniform selection.
Listen in on GE Aerospace's 'The Sound of Flight,' a 360 sonic journey on social media
GE Aerospace's 'The Sound of Flight' campaign effectively utilized innovative storytelling and sonic technology to engage aviation professionals and reinforce its industry positioning.
Specific Details of the Design Process | HackerNoon
Effective content organization is crucial to improve user experience on a multi-product website, addressing distinct audience needs without overwhelming them.