#b2b-marketing

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#b2c-marketing

Enterprise Marketing Automation Tools and Strategies | ClickUp

To succeed in modern marketing, organizations must adopt enterprise marketing automation to manage multi-channel customer engagement effectively.

5 ways B2B differs from B2C - and 3 ways they align | MarTech

B2B and B2C marketing require fundamentally different strategies and technologies due to unique buyer behaviors and sales processes.

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels

Business brands applying B2C marketing strategies, like humor and social media, to engage audiences effectively.

The 10 highest-paying sales jobs

Sales roles encompass various industries and skill levels, making it a diverse field with numerous opportunities.
Understanding B2C, B2B, and B2G sales is crucial for success in the profession, with each having unique sales cycles and requirements.

B2C marketing automation: The tools, tactics and prerequisites for success | MarTech

B2C marketing targets individual or small groups for purchases, with quicker decisions compared to B2B marketing involving many decision-makers.

Enterprise Marketing Automation Tools and Strategies | ClickUp

To succeed in modern marketing, organizations must adopt enterprise marketing automation to manage multi-channel customer engagement effectively.

5 ways B2B differs from B2C - and 3 ways they align | MarTech

B2B and B2C marketing require fundamentally different strategies and technologies due to unique buyer behaviors and sales processes.

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels

Business brands applying B2C marketing strategies, like humor and social media, to engage audiences effectively.

The 10 highest-paying sales jobs

Sales roles encompass various industries and skill levels, making it a diverse field with numerous opportunities.
Understanding B2C, B2B, and B2G sales is crucial for success in the profession, with each having unique sales cycles and requirements.

B2C marketing automation: The tools, tactics and prerequisites for success | MarTech

B2C marketing targets individual or small groups for purchases, with quicker decisions compared to B2B marketing involving many decision-makers.
moreb2c-marketing
#lead-generation

DemandScience and Terminus merge, keeping data at the center of B2B marketing | MarTech

DemandScience and Terminus merger emphasizes the critical role of data in B2B marketing and lead generation.

50% of B2B marketers won't reach 2024 goals | MarTech

Over 50% of B2B marketers likely to miss goals this year; alignment improves outcomes significantly.

How to Do B2B Social Media Optimization - GREY Journal

B2B social media optimization enhances visibility, generates leads, and cultivates relationships through strategic content and platform selection.

Why B2B Data Lists Are Essential for Business Success

B2B data lists are crucial for small businesses to achieve exceptional marketing results by providing access to precise decision-maker information.

Telemarketing B2B: The key to unlocking growth for small and medium-sized businesses in the UK - London Business News | Londonlovesbusiness.com

B2B telemarketing remains a powerful, direct marketing tool for SMEs amidst a rise in digital channels.

How to revamp your lead scoring strategy for 2025 | MarTech

Marketers are adopting data-driven lead generation strategies to improve effectiveness in preparation for 2025.
Lead scoring helps prioritize sales efforts towards the most promising leads, improving efficiency.

DemandScience and Terminus merge, keeping data at the center of B2B marketing | MarTech

DemandScience and Terminus merger emphasizes the critical role of data in B2B marketing and lead generation.

50% of B2B marketers won't reach 2024 goals | MarTech

Over 50% of B2B marketers likely to miss goals this year; alignment improves outcomes significantly.

How to Do B2B Social Media Optimization - GREY Journal

B2B social media optimization enhances visibility, generates leads, and cultivates relationships through strategic content and platform selection.

Why B2B Data Lists Are Essential for Business Success

B2B data lists are crucial for small businesses to achieve exceptional marketing results by providing access to precise decision-maker information.

Telemarketing B2B: The key to unlocking growth for small and medium-sized businesses in the UK - London Business News | Londonlovesbusiness.com

B2B telemarketing remains a powerful, direct marketing tool for SMEs amidst a rise in digital channels.

How to revamp your lead scoring strategy for 2025 | MarTech

Marketers are adopting data-driven lead generation strategies to improve effectiveness in preparation for 2025.
Lead scoring helps prioritize sales efforts towards the most promising leads, improving efficiency.
morelead-generation
#advertising

How Pinterest got advertisers to spend more budget on the platform

Pinterest's award-winning campaign successfully shifted advertiser perception from brand-building to full-funnel performance.

2025 Will See Retail Media Networks Launch A Charm Offensive

Retailers must evolve their retail media networks beyond simple ad platforms to compete for advertising dollars effectively.

How Spotify won over media planners using... Excel spreadsheets

Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.

How Pinterest got advertisers to spend more budget on the platform

Pinterest's award-winning campaign successfully shifted advertiser perception from brand-building to full-funnel performance.

2025 Will See Retail Media Networks Launch A Charm Offensive

Retailers must evolve their retail media networks beyond simple ad platforms to compete for advertising dollars effectively.

How Spotify won over media planners using... Excel spreadsheets

Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.
moreadvertising
#content-strategy

Inside Schneider Electric's B2B campaign to turn Unsung Heroes into Impact Makers

Transforming unsung heroes into impact makers by creating bespoke content that resonates with the target audience.

Don't be the bore at the party with your B2B marketing

B2B messaging often fails due to a transactional approach that neglects relationship-building, leading to disengaged potential buyers.

Inside Schneider Electric's B2B campaign to turn Unsung Heroes into Impact Makers

Transforming unsung heroes into impact makers by creating bespoke content that resonates with the target audience.

Don't be the bore at the party with your B2B marketing

B2B messaging often fails due to a transactional approach that neglects relationship-building, leading to disengaged potential buyers.
morecontent-strategy
#media-strategy

Maximizing your B2B paid media ROI with alternative platforms | MarTech

Expanding your media strategy beyond traditional channels is essential for effective B2B marketing.
Understanding your audience through data insights can significantly enhance targeting efforts.

How to become an ace at newsjacking (to help your B2B brand become king)

Preparation is essential for brands to capitalize on newsjacking opportunities in the evolving news cycle.

Maximizing your B2B paid media ROI with alternative platforms | MarTech

Expanding your media strategy beyond traditional channels is essential for effective B2B marketing.
Understanding your audience through data insights can significantly enhance targeting efforts.

How to become an ace at newsjacking (to help your B2B brand become king)

Preparation is essential for brands to capitalize on newsjacking opportunities in the evolving news cycle.
moremedia-strategy
#customer-experience

How customer-centric marketing fuels long-term success | MarTech

Trust is critical in purchase decisions, especially for major transactions and B2B offerings.
Effective marketing builds customer trust, which is vital for long-term customer relationships.

Adobe Launches AI-Driven B2B Marketing Solution

Adobe's Journey Optimizer B2B Edition leverages generative AI for personalized customer experiences, enhancing B2B sales processes and improving conversion rates.

Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.

Is product-led growth a GTM silver bullet? | MarTech

Product-led growth (PLG) can be an effective go-to-market strategy but should be considered alongside other motions for optimal results.

Council Post: How B2B Companies Can Create A More Consumer-Like Business Experience

B2B companies must pivot to customer-centric approaches to compete, focusing on personalized experiences and engaging customer journeys.

How customer-centric marketing fuels long-term success | MarTech

Trust is critical in purchase decisions, especially for major transactions and B2B offerings.
Effective marketing builds customer trust, which is vital for long-term customer relationships.

Adobe Launches AI-Driven B2B Marketing Solution

Adobe's Journey Optimizer B2B Edition leverages generative AI for personalized customer experiences, enhancing B2B sales processes and improving conversion rates.

Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

Balance long-term reputation building with short-term sales activation for effective marketing.
Human interaction remains crucial in the B2B buying process.

Is product-led growth a GTM silver bullet? | MarTech

Product-led growth (PLG) can be an effective go-to-market strategy but should be considered alongside other motions for optimal results.

Council Post: How B2B Companies Can Create A More Consumer-Like Business Experience

B2B companies must pivot to customer-centric approaches to compete, focusing on personalized experiences and engaging customer journeys.
morecustomer-experience
#account-based-marketing

Making sense of the $3 billion market for B2B marketing data | MarTech

Data is essential for effective B2B marketing strategies, especially for enrichment and targeting.

The small B2B marketing team's guide to ABM | MarTech

ABM benefits small B2B marketing teams by simplifying targeting, enhancing personalization, and maximizing resource efficiency.

Council Post: How To Support Your B2B Clients' 2025 Marketing Planning As An Agency

Agencies must deliver smarter marketing strategies addressing evolving client needs in 2025.

Why B2B CMOs are frustrated with ABM platforms | MarTech

ABM platforms promise to revolutionize B2B marketing, but their integration challenges lead to widespread frustration among CMOs.

How Small Businesses Can Harness the Power of Account-Based Marketing | Entrepreneur

Account-based marketing (ABM) enables focused engagement with high-value accounts for increased conversions and revenue.
Effective ABM strategies can lead to significant improvements in conversion rates, such as a reported 14% increase.
Small and medium-sized businesses (SMBs) can successfully implement ABM without needing high-cost technologies, emphasizing organic growth and quality engagement.

Is Go-To-Market Strategy The New ABM?

B2B marketers are increasingly pivoting to go-to-market (GTM) strategies, similar to past trends with account-based marketing (ABM).
The growth of GTM as a strategic focus reflects a response to diminishing excitement around ABM and a search for innovative approaches.

Making sense of the $3 billion market for B2B marketing data | MarTech

Data is essential for effective B2B marketing strategies, especially for enrichment and targeting.

The small B2B marketing team's guide to ABM | MarTech

ABM benefits small B2B marketing teams by simplifying targeting, enhancing personalization, and maximizing resource efficiency.

Council Post: How To Support Your B2B Clients' 2025 Marketing Planning As An Agency

Agencies must deliver smarter marketing strategies addressing evolving client needs in 2025.

Why B2B CMOs are frustrated with ABM platforms | MarTech

ABM platforms promise to revolutionize B2B marketing, but their integration challenges lead to widespread frustration among CMOs.

How Small Businesses Can Harness the Power of Account-Based Marketing | Entrepreneur

Account-based marketing (ABM) enables focused engagement with high-value accounts for increased conversions and revenue.
Effective ABM strategies can lead to significant improvements in conversion rates, such as a reported 14% increase.
Small and medium-sized businesses (SMBs) can successfully implement ABM without needing high-cost technologies, emphasizing organic growth and quality engagement.

Is Go-To-Market Strategy The New ABM?

B2B marketers are increasingly pivoting to go-to-market (GTM) strategies, similar to past trends with account-based marketing (ABM).
The growth of GTM as a strategic focus reflects a response to diminishing excitement around ABM and a search for innovative approaches.
moreaccount-based-marketing
#market-trends

Why Cisco Says Company Values In Marketing Messaging Are 'Everything'

AI adoption in B2B marketing is on the rise, with significant plans for future integration across the industry.

This is what the 'typical' martech replacement looks like | MarTech

Martech replacements are often driven by management decisions focused on improved application features.

Why Cisco Says Company Values In Marketing Messaging Are 'Everything'

AI adoption in B2B marketing is on the rise, with significant plans for future integration across the industry.

This is what the 'typical' martech replacement looks like | MarTech

Martech replacements are often driven by management decisions focused on improved application features.
moremarket-trends
#customer-engagement

Balancing storytelling, culture, martech and AI for long-term profitability | MarTech

Balancing short-term revenue and long-term profitability is crucial for business success.

Council Post: 15 Exciting Trends That Are Impacting B2B Digital Marketing In 2024

B2B marketing is evolving rapidly with innovative strategies and technologies to enhance engagement and connectivity in 2024.

Balancing storytelling, culture, martech and AI for long-term profitability | MarTech

Balancing short-term revenue and long-term profitability is crucial for business success.

Council Post: 15 Exciting Trends That Are Impacting B2B Digital Marketing In 2024

B2B marketing is evolving rapidly with innovative strategies and technologies to enhance engagement and connectivity in 2024.
morecustomer-engagement

How Carhartt made the brand trend among business owners

Carhartt's campaign aimed to elevate awareness of its premium uniform offerings among business decision-makers by addressing their specific criteria for uniform selection.
#social-media-strategy

I Tried LinkedIn Video to See If It Lived Up To The Hype.

Video is increasingly favored on LinkedIn, significantly boosting engagement and viewer reach for personal branding.
LinkedIn monetizes influencer reach through Thought Leader Ads, targeting revenue growth amid stagnant user base.

Council Post: Five Ways To Turn Your Employees Into Brand Advocates

Empowering employees as brand advocates is essential for modern marketing strategies.

A B2B brand's award-winning guide to winning on TikTok

Ogilvy and CDW won an award for their TikTok campaign boosting Microsoft Surface device consideration among ITDMs.

The LinkedIn Publishing Playbook: A Framework For Daily Publishing

Frequent posting on LinkedIn significantly boosts visibility, engagement, and opportunities for networking.

I Tried LinkedIn Video to See If It Lived Up To The Hype.

Video is increasingly favored on LinkedIn, significantly boosting engagement and viewer reach for personal branding.
LinkedIn monetizes influencer reach through Thought Leader Ads, targeting revenue growth amid stagnant user base.

Council Post: Five Ways To Turn Your Employees Into Brand Advocates

Empowering employees as brand advocates is essential for modern marketing strategies.

A B2B brand's award-winning guide to winning on TikTok

Ogilvy and CDW won an award for their TikTok campaign boosting Microsoft Surface device consideration among ITDMs.

The LinkedIn Publishing Playbook: A Framework For Daily Publishing

Frequent posting on LinkedIn significantly boosts visibility, engagement, and opportunities for networking.
moresocial-media-strategy
#social-media

LinkedIn: The marketer's guide | MarTech

LinkedIn is essential for B2B marketing and professional networking.
Understanding LinkedIn’s culture significantly enhances marketing efforts.

B2B marketers aim to up their social media and video content this year

B2B marketers are increasingly integrating social media and video into their strategies to engage digital-native buyers.
Short-form social videos are viewed as the most effective content for generating ROI by B2B marketers.
LinkedIn's video uploads are expected to see a significant year-over-year increase, enhancing advertising opportunities.

How Aurora brought the Weightmans brand to life on a budget

Aurora UK's campaign for Weightmans effectively utilized emotive storytelling to redefine brand purpose and messaging in the B2B legal sector.

LinkedIn: The marketer's guide | MarTech

LinkedIn is essential for B2B marketing and professional networking.
Understanding LinkedIn’s culture significantly enhances marketing efforts.

B2B marketers aim to up their social media and video content this year

B2B marketers are increasingly integrating social media and video into their strategies to engage digital-native buyers.
Short-form social videos are viewed as the most effective content for generating ROI by B2B marketers.
LinkedIn's video uploads are expected to see a significant year-over-year increase, enhancing advertising opportunities.

How Aurora brought the Weightmans brand to life on a budget

Aurora UK's campaign for Weightmans effectively utilized emotive storytelling to redefine brand purpose and messaging in the B2B legal sector.
moresocial-media

Listen in on GE Aerospace's 'The Sound of Flight,' a 360 sonic journey on social media

GE Aerospace's 'The Sound of Flight' campaign effectively utilized innovative storytelling and sonic technology to engage aviation professionals and reinforce its industry positioning.

Specific Details of the Design Process | HackerNoon

Effective content organization is crucial to improve user experience on a multi-product website, addressing distinct audience needs without overwhelming them.
#marketing-strategies

B2B marketing is emerging from the shadow of B2C with its own mental model of success

B2B marketing is gaining significant recognition and importance among industry leaders, indicating a shift in marketing focus for the coming decade.

Audience targeting is direct mail's top advantage | MarTech

Direct mail is becoming preferred for audience targeting amidst digital privacy concerns.

5 Ways to Make Your Content Marketing More Effective

58% of B2B marketers increased sales and revenue in 2023 through effective content marketing.

Why B2B marketing must adopt B2C tactics | MarTech

The consumerization of B2B requires adapting digital-first strategies to meet the expectations of modern buyers.

Council Post: Why Your B2B Website Needs Video Content Now More Than Ever

Video is essential for simplifying complex offerings in B2B marketing.
Businesses should tailor videos for each stage of the buyer's journey.
A video-first mindset is crucial in today's digital landscape.

Council Post: 17 Ways To Overcome 'Digital Marketing Fatigue' Among B2B Consumers

Marketers need to enhance their strategies to address the growing digital marketing fatigue and engage consumers meaningfully.

B2B marketing is emerging from the shadow of B2C with its own mental model of success

B2B marketing is gaining significant recognition and importance among industry leaders, indicating a shift in marketing focus for the coming decade.

Audience targeting is direct mail's top advantage | MarTech

Direct mail is becoming preferred for audience targeting amidst digital privacy concerns.

5 Ways to Make Your Content Marketing More Effective

58% of B2B marketers increased sales and revenue in 2023 through effective content marketing.

Why B2B marketing must adopt B2C tactics | MarTech

The consumerization of B2B requires adapting digital-first strategies to meet the expectations of modern buyers.

Council Post: Why Your B2B Website Needs Video Content Now More Than Ever

Video is essential for simplifying complex offerings in B2B marketing.
Businesses should tailor videos for each stage of the buyer's journey.
A video-first mindset is crucial in today's digital landscape.

Council Post: 17 Ways To Overcome 'Digital Marketing Fatigue' Among B2B Consumers

Marketers need to enhance their strategies to address the growing digital marketing fatigue and engage consumers meaningfully.
moremarketing-strategies
#saas

5 Ways To Use ChatGPT For B2B SaaS Marketing (Prompts Included)

ChatGPT helps B2B SaaS marketing by automating personalized content creation and improving lead generation and nurture strategies efficiently.

Meet 91Ninjas, Startups of the Year 2024 Nominee | HackerNoon

91Ninjas is a leading B2B SaaS marketing firm recognized for its tailored growth strategies and comprehensive services for startups and enterprises.

What Is a Product-Qualified Lead? How To Identify PQLs (2024) - Shopify

Product-qualified leads are crucial for identifying serious prospects based on their interactions with your product.

5 Ways To Use ChatGPT For B2B SaaS Marketing (Prompts Included)

ChatGPT helps B2B SaaS marketing by automating personalized content creation and improving lead generation and nurture strategies efficiently.

Meet 91Ninjas, Startups of the Year 2024 Nominee | HackerNoon

91Ninjas is a leading B2B SaaS marketing firm recognized for its tailored growth strategies and comprehensive services for startups and enterprises.

What Is a Product-Qualified Lead? How To Identify PQLs (2024) - Shopify

Product-qualified leads are crucial for identifying serious prospects based on their interactions with your product.
moresaas
#content-marketing

Beyond the funnel: A new approach to content marketing | MarTech

Brands must connect with customer pain points early in the journey to ensure consideration before purchase.

What does 'digital-first' mean when it comes to B2B marketing today?

Revamping B2B digital-first strategies requires understanding diverse audience behaviors across different platforms, not just traditional channels.
Engaging modern audiences effectively involves utilizing varied content formats, with audio rising as a key medium due to time constraints.

Council Post: A 6-Step Framework For Repurposing Content Effectively

Effective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility.

Crafting Irresistible Lead Magnet Ideas For Onboarding Software

Lead magnet ideas can be used at various sales stages, targeting warm leads is crucial, and content should be easily digestible for successful outcomes.

Beyond the funnel: A new approach to content marketing | MarTech

Brands must connect with customer pain points early in the journey to ensure consideration before purchase.

What does 'digital-first' mean when it comes to B2B marketing today?

Revamping B2B digital-first strategies requires understanding diverse audience behaviors across different platforms, not just traditional channels.
Engaging modern audiences effectively involves utilizing varied content formats, with audio rising as a key medium due to time constraints.

Council Post: A 6-Step Framework For Repurposing Content Effectively

Effective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility.

Crafting Irresistible Lead Magnet Ideas For Onboarding Software

Lead magnet ideas can be used at various sales stages, targeting warm leads is crucial, and content should be easily digestible for successful outcomes.
morecontent-marketing
#influencer-marketing

What is Consumer Marketing? Benefits, Strategies, and Examples (2024) - Shopify

Consumer marketing focuses on directly engaging individual buyers to encourage sales through tailored messages and experiences.

Council Post: How Younger Marketers Are Shaping The Future Of B2B

B2B marketing has evolved significantly, integrating technology and innovative tactics to adapt to changing buyer behaviors.

Council Post: Why Influencer Marketing Is The New Power Tool For B2B IT Services

Influencer marketing is essential in B2B IT services to influence consumer behavior and shape brand perception.

What is Consumer Marketing? Benefits, Strategies, and Examples (2024) - Shopify

Consumer marketing focuses on directly engaging individual buyers to encourage sales through tailored messages and experiences.

Council Post: How Younger Marketers Are Shaping The Future Of B2B

B2B marketing has evolved significantly, integrating technology and innovative tactics to adapt to changing buyer behaviors.

Council Post: Why Influencer Marketing Is The New Power Tool For B2B IT Services

Influencer marketing is essential in B2B IT services to influence consumer behavior and shape brand perception.
moreinfluencer-marketing
#generative-ai

Best AI Tools for B2B Marketing in 2024

AI tools can enhance B2B marketing efficiency, allowing marketers to focus on tasks that rely on human creativity and connection.

Council Post: Gen-AI And The B2B Marketing Paradox: Are We Killing The Golden Goose?

The rise of generative AI in marketing necessitates a careful balance between increased content production and meaningful audience engagement.

Cutting through the hype: Generative AI adoption in B2B | MarTech

AI adoption is not as straightforward as hyped, with talent gaps and confusion prevalent.

How a free AI tool will help you develop a customer marketing strategy | MarTech

Understanding customer satisfaction and behavior is crucial for effective marketing.
Generative AI, like Google Gemini, assists in analyzing and optimizing customer data.

Council Post: B2B Tech Marketing: Five Exciting Trends To Watch Out For

B2B tech marketing requires patience and adaptability as quick wins are rare.
Generative AI Optimization is reshaping SEO, necessitating new content strategies.
The human touch in content creation is becoming more valuable amidst AI automation.

Best AI Tools for B2B Marketing in 2024

AI tools can enhance B2B marketing efficiency, allowing marketers to focus on tasks that rely on human creativity and connection.

Council Post: Gen-AI And The B2B Marketing Paradox: Are We Killing The Golden Goose?

The rise of generative AI in marketing necessitates a careful balance between increased content production and meaningful audience engagement.

Cutting through the hype: Generative AI adoption in B2B | MarTech

AI adoption is not as straightforward as hyped, with talent gaps and confusion prevalent.

How a free AI tool will help you develop a customer marketing strategy | MarTech

Understanding customer satisfaction and behavior is crucial for effective marketing.
Generative AI, like Google Gemini, assists in analyzing and optimizing customer data.

Council Post: B2B Tech Marketing: Five Exciting Trends To Watch Out For

B2B tech marketing requires patience and adaptability as quick wins are rare.
Generative AI Optimization is reshaping SEO, necessitating new content strategies.
The human touch in content creation is becoming more valuable amidst AI automation.
moregenerative-ai
#marketing-strategy

Stop Sending Boring Newsletters: Lessons from MKT1's Emily Kramer

Prioritize quality and focus in marketing for long-term success.
Develop a clear framework for decision-making to avoid distractions.

Customer Acquisition Strategy Examples For B2B Marketers

Customer acquisition is vital for B2B growth, requiring effective strategies to engage and retain quality customers over simple quantity increases.

Stop Sending Boring Newsletters: Lessons from MKT1's Emily Kramer

Prioritize quality and focus in marketing for long-term success.
Develop a clear framework for decision-making to avoid distractions.

Customer Acquisition Strategy Examples For B2B Marketers

Customer acquisition is vital for B2B growth, requiring effective strategies to engage and retain quality customers over simple quantity increases.
moremarketing-strategy

How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

AI reporting can streamline the daunting process of traditional marketing reporting and enhance data-driven creativity.

Qualifying B2B Leads: How to Focus on the Right Prospects

Qualifying leads maximizes conversion potential by focusing on the right prospects.

Does your marketing team have a martech problem or a data problem? | MarTech

Marketers are increasingly concerned about the cost of martech solutions amid economic challenges, influencing tool replacement decisions.
The role of data capabilities and integration has grown in importance among marketers when considering martech investments.

How Much Can You Earn As A LinkedIn Consultant In 2024?

LinkedIn consultants can earn from $1,200 to $4,000 monthly, offering diverse services tailored to enhance personal branding and engagement.
#affiliate-marketing

How B2B Affiliate Marketing Is Revolutionizing eLearning: Boosting Growth And Engagement

B2B affiliate marketing is crucial for eLearning platforms to build partnerships and drive growth through trust and collaboration.

Job Vacancy: (Junior) Online Marketing Manager im Vertrieb (w/m/d) // smava | Marketing & Communications, Sales Jobs | Berlin Startup Jobs

Join smava to shape the future of digital lending through innovative affiliate marketing strategies and collaboration with expert teams.

How B2B Affiliate Marketing Is Revolutionizing eLearning: Boosting Growth And Engagement

B2B affiliate marketing is crucial for eLearning platforms to build partnerships and drive growth through trust and collaboration.

Job Vacancy: (Junior) Online Marketing Manager im Vertrieb (w/m/d) // smava | Marketing & Communications, Sales Jobs | Berlin Startup Jobs

Join smava to shape the future of digital lending through innovative affiliate marketing strategies and collaboration with expert teams.
moreaffiliate-marketing
#kpis

B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

B2B marketing KPIs help measure progress towards long-term goals.
KPIs differ from metrics as they focus on broader objectives.

SaaS Sales Strategy Unveiled: Insider Tips For Winning More Deals

SaaS sales require ongoing client nurturing and monitoring of KPIs like MRR and churn rates for sustainable growth.

9 B2B Marketing Metrics and KPIs that Matter

Focus on meaningful metrics and KPIs, not vanity numbers, for real business growth in B2B marketing.

B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

B2B marketing KPIs help measure progress towards long-term goals.
KPIs differ from metrics as they focus on broader objectives.

SaaS Sales Strategy Unveiled: Insider Tips For Winning More Deals

SaaS sales require ongoing client nurturing and monitoring of KPIs like MRR and churn rates for sustainable growth.

9 B2B Marketing Metrics and KPIs that Matter

Focus on meaningful metrics and KPIs, not vanity numbers, for real business growth in B2B marketing.
morekpis

Where AI falls short in high-stakes B2B industries | MarTech

AI is not a universal solution; marketers must recognize when human expertise is essential.
AI mimics human creativity, but lacks the ability to create truly unique brand messages.
B2B content requires market insight and emotional understanding that AI cannot replicate.
While AI can assist in design, it often fails to adhere to brand aesthetics.

Council Post: The Future Of B2B Go-To-Market Strategy: Six Things To Expect

B2B companies must evolve their go-to-market strategies to thrive amidst changing consumer demands, leveraging hyper-personalization and integrated technologies.

Council Post: How Marketers Can Leverage Threads: 10 Expert Takes On The Platform

Meta's Threads provides marketers a unique opportunity to engage audiences through text-focused interactions, particularly for B2B community building.

Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House

The Journal House is expanding its event franchise by integrating B2B brands to attract broader sponsorship opportunities.
#data-privacy

The need to address transparency in content marketing today

Transparency in content syndication is crucial for B2B marketers to handle data privacy challenges and regulatory demands effectively.

LinkedIn Shares Tips To Help Marketers Maximize Campaign Performance [Infographic]

B2B marketers can maximize campaigns by leveraging AI, attribution, and improved measurement amidst changing data privacy regulations.

The need to address transparency in content marketing today

Transparency in content syndication is crucial for B2B marketers to handle data privacy challenges and regulatory demands effectively.

LinkedIn Shares Tips To Help Marketers Maximize Campaign Performance [Infographic]

B2B marketers can maximize campaigns by leveraging AI, attribution, and improved measurement amidst changing data privacy regulations.
moredata-privacy

Strengthening brand equity as a lever for business growth

Consumer trust and brand familiarity are critical for purchasing decisions in 2024.
#seo

Council Post: Five B2B SEO Tips To Rank And Drive New Leads

SEO is essential for B2B businesses to drive leads and revenue through optimized search engine visibility.

Never Run Out Of Ideas: A Guide For SaaS Marketers On What To Write About

Implementing content writing in marketing boosts organic traffic, engagement, and visibility for B2B companies.

Council Post: Five B2B SEO Tips To Rank And Drive New Leads

SEO is essential for B2B businesses to drive leads and revenue through optimized search engine visibility.

Never Run Out Of Ideas: A Guide For SaaS Marketers On What To Write About

Implementing content writing in marketing boosts organic traffic, engagement, and visibility for B2B companies.
moreseo

Job Vacancy: Head of Marketing // Codecks | Marketing & Communications Jobs | Berlin Startup Jobs

Codecks seeks a Marketing & Communications expert to enhance growth strategies for engaging game developers.
#marketing-trends

5 key trends we're seeing in B2B marketing | MarTech

B2B marketing is rapidly evolving due to the entry of Gen X and Y buyers who prefer digital and automated buying processes.

Council Post: The State Of Direct Mail In 2024-And How Brands Can Get In The Game

Direct mail marketing is experiencing a resurgence, with increased investments and higher expected budgets from marketers.

B2B customer acquisition strategies are evolving | MarTech

Live events and partner programs are regaining importance in B2B customer acquisition strategies alongside digital channels.

5 key trends we're seeing in B2B marketing | MarTech

B2B marketing is rapidly evolving due to the entry of Gen X and Y buyers who prefer digital and automated buying processes.

Council Post: The State Of Direct Mail In 2024-And How Brands Can Get In The Game

Direct mail marketing is experiencing a resurgence, with increased investments and higher expected budgets from marketers.

B2B customer acquisition strategies are evolving | MarTech

Live events and partner programs are regaining importance in B2B customer acquisition strategies alongside digital channels.
moremarketing-trends
#performance-marketing

Job Vacancy: Performance Marketing Manager:in (m/w/d) // Eventfrog | Marketing & Communications Jobs | Berlin Startup Jobs

Eventfrog revolutioniert die Ticketing-Branche durch kostenlose Online-Ticketing-Lösungen für Veranstalter und fördert eine blühende regionale Kulturlandschaft.

Why does everyone seem to be re-thinking B2B marketing? | MarTech

B2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy.

Job Vacancy: Performance Marketing Manager:in (m/w/d) // Eventfrog | Marketing & Communications Jobs | Berlin Startup Jobs

Eventfrog revolutioniert die Ticketing-Branche durch kostenlose Online-Ticketing-Lösungen für Veranstalter und fördert eine blühende regionale Kulturlandschaft.

Why does everyone seem to be re-thinking B2B marketing? | MarTech

B2B marketing is shifting from a solely performance-based approach towards a more balanced strategy involving brand marketing and empathy.
moreperformance-marketing

Execs from LinkedIn, Merkle & Initiative say video is unlocking new possibilities in B2B

Video is a crucial tool for B2B marketers facing competition and changing buyer behavior.

B2B Marketing Strategies: Building Strong Relationships in the Manufacturing Sector

Strong B2B connections drive development and competitiveness in manufacturing.
A tailored marketing approach is essential for successful partnerships.
from Hubspot
3 months ago

AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

AI in B2B marketing boosts efficiency and creativity, but raises concerns about job security and reliance.
#demand-generation

Council Post: Key Metrics To Track In B2B Demand Generation Marketing

Focus on actionable metrics in demand generation marketing to improve conversions and align with business objectives.

9 must-have tools for demand gen marketing | MarTech

The right tools significantly enhance B2B marketing efforts.

Council Post: Key Metrics To Track In B2B Demand Generation Marketing

Focus on actionable metrics in demand generation marketing to improve conversions and align with business objectives.

9 must-have tools for demand gen marketing | MarTech

The right tools significantly enhance B2B marketing efforts.
moredemand-generation

The Marketing Practice appoints Christie Johansen-Pinney as client director

B2B agency specializing in data, technology, and creativity for integrated marketing strategies.

How JumpCrew sells B2B companies on its concept of growth as a service

JumpCrew offers Growth as a Service (GaaS) for B2B companies, providing a one-stop shop solution for all sales and marketing needs.

Ads For What You Can't Get At Walmart; Anything Is Possible | AdExchanger

The biggest grocery chains have advanced in retail media business, now targeting non-endemic ad categories like CTV ads. Amazon eyes expanding its business reach beyond traditional retail platforms.

Humanizing B2B Marketing at Marqeta

AI as a supporter, empathy in B2B marketing, cultural connection
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