#linkedin

#linkedin

I'm a LinkedIn ghostwriter, which means I write personal LinkedIn posts for other people in their unique voice. Nobody knows I'm the writer behind the post. Today, CEOs, executives, entrepreneurs, and consultants are also building their online presence and vying for attention, particularly on LinkedIn. That's where the ghostwriter comes in. According to LinkedIn, 82% of consumers are more likely to trust a company whose CEO and leadership team are active on social media, and 77% are more likely to buy from such a company.

Not knowing what to post on LinkedIn is a problem. A problem that most people solve by not posting at all. Of the 1.2 billion members of LinkedIn, only 1 per cent post every week. If creating posts, videos, graphics and carousels seems like too much of a big step, start small. Carry out LinkedIn activity that doesn't involve hitting publish. Get familiar with the platform before you commit to a social media calendar.

In August last year, LinkedIn launched company page verification, with a limited number of pages able to gain a verification tick in the app. LinkedIn's company page verification essentially sees LinkedIn's team confirming a business's information, so it's not verification in terms of public standing or status, but more a measure of assurance that this is the official presence of said brand.

How often should you post on LinkedIn? 🚀 According to our findings, moving from 1 post a week to 2 to 5 is like flipping a switch - LinkedIn starts distributing your content more widely and rewarding you with stronger per-post performance. Our data shows that posting 2 to 5 times weekly on LinkedIn is the sweet spot for improving reach and engagement without overwhelming your schedule.

Even if you're happy with your current employer, you may be looking to climb the ladder, broaden your experience, or find a role in a new city.

When you post on LinkedIn, you'll begin to receive notifications when your posts drive profile viewers or new followers, alongside impressions. These notifications will come periodically as your content continues to reach more audiences, including at the 3 day and 7 day after-posting mark.

When a member - executive, employee, creator, or industry expert - shares an event Page, marketers can now promote that post with a Thought Leader Event Ad.

LinkedIn recently published an overview of some of its latest and greatest ad improvements, which could significantly enhance marketing strategies.

Thought leadership is not a campaign. It's not a post. It's not a shiny new format for marketers to test. It's a philosophy and a practice rooted in generosity.

Employees serve as a company’s best marketing assets on LinkedIn, regardless of their position, when they utilize the right strategy, support, and storytelling framework.

AI-generated posts without personal insight are detected by LinkedIn's algorithm, leading to low engagement and a lack of human connection with the audience.

Most teens view LinkedIn as an adults-only platform, assuming networking will come later. This approach overlooks a critical opportunity to connect with college admissions and scholarship committees.