#linkedin

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#brand-credibility
Hubspot
1 month ago
Marketing

14 LinkedIn Banner Examples to Inspire Your Own

A customized LinkedIn banner is essential for brand credibility and audience engagement. [ more ]
MarTech
4 months ago
Marketing

LinkedIn now allows brands to sponsor any organic post | MarTech

Brands can now promote content from any LinkedIn user, not limited to their employees.
Thought Leader Ads can enhance brand credibility and trustworthiness by sharing insights from various individuals. [ more ]
Hubspot
1 month ago
Marketing

14 LinkedIn Banner Examples to Inspire Your Own

A customized LinkedIn banner is essential for brand credibility and audience engagement. [ more ]
MarTech
4 months ago
Marketing

LinkedIn now allows brands to sponsor any organic post | MarTech

Brands can now promote content from any LinkedIn user, not limited to their employees.
Thought Leader Ads can enhance brand credibility and trustworthiness by sharing insights from various individuals. [ more ]
morebrand-credibility
Social Media Today
2 months ago
Marketing

LinkedIn Shares New Data on Evolving Marketing Skills [Infographic]

CMOs are adapting to new concepts and approaches amidst a 47% drop in job numbers, focusing on in-demand skills for future opportunities. [ more ]
#social-media-marketing
EMARKETER
2 months ago
Marketing

Marketers confident in LinkedIn's ability to deliver positive ROI

LinkedIn is the top social platform most marketers worldwide believe will provide a positive ROI. [ more ]
Buffer: All-you-need social media toolkit for small businesses
2 months ago
Marketing

LinkedIn SEO: How to Optimize Your Account in 2024

Social media search is crucial for marketers, with LinkedIn SEO becoming increasingly important for visibility and discoverability across search engines. [ more ]
www.prdaily.com
3 months ago
Marketing

By the Numbers: The posts that get the most engagement on LinkedIn

Visuals are crucial for standing out on LinkedIn, with videos and multiple images driving higher engagement.
Short and concise captions, along with polls, can boost overall impressions on LinkedIn. [ more ]
EMARKETER
2 months ago
Marketing

Marketers confident in LinkedIn's ability to deliver positive ROI

LinkedIn is the top social platform most marketers worldwide believe will provide a positive ROI. [ more ]
Buffer: All-you-need social media toolkit for small businesses
2 months ago
Marketing

LinkedIn SEO: How to Optimize Your Account in 2024

Social media search is crucial for marketers, with LinkedIn SEO becoming increasingly important for visibility and discoverability across search engines. [ more ]
www.prdaily.com
3 months ago
Marketing

By the Numbers: The posts that get the most engagement on LinkedIn

Visuals are crucial for standing out on LinkedIn, with videos and multiple images driving higher engagement.
Short and concise captions, along with polls, can boost overall impressions on LinkedIn. [ more ]
moresocial-media-marketing
#social-media
Intelligencer
2 months ago
Tech industry

Why LinkedIn Now Wants You to Play Games

LinkedIn has evolved from a job-searching and networking platform to a space for online public performance and now includes gaming elements. [ more ]
Forbes
2 months ago
Social media marketing

Should You Be Posting More On LinkedIn, For Your Personal Brand?

LinkedIn activity is high, but the choice to post depends on personal preference and authenticity. [ more ]
Forbes
2 months ago
Social media marketing

Five Reasons You Might Be Getting Unfollowed On LinkedIn

Avoid over-promotion on LinkedIn, balance professional content, stay active, and maintain a positive tone. [ more ]
ZDNET
3 months ago
Data science

Two powerful LinkedIn Premium features that may make the subscription worth it

Twitter was once the top platform for engagement, but has declined while LinkedIn, Facebook, and Instagram have become more effective. [ more ]
Kansas City Star
3 months ago
Marketing

LinkedIn to roll out TikTok-style video option

LinkedIn is testing a TikTok-style video option for users.
LinkedIn's new video feature is designed for easier discovery of videos on the platform. [ more ]
Engadget
3 months ago
Marketing

LinkedIn is testing a TikTok-like feed for vertical video

LinkedIn is testing a new feed of TikTok-like vertical videos in a separate tab within the app.
The company has previously experimented with features like Stories and is now looking to expand its video experiences for users. [ more ]
Intelligencer
2 months ago
Tech industry

Why LinkedIn Now Wants You to Play Games

LinkedIn has evolved from a job-searching and networking platform to a space for online public performance and now includes gaming elements. [ more ]
Forbes
2 months ago
Social media marketing

Should You Be Posting More On LinkedIn, For Your Personal Brand?

LinkedIn activity is high, but the choice to post depends on personal preference and authenticity. [ more ]
Forbes
2 months ago
Social media marketing

Five Reasons You Might Be Getting Unfollowed On LinkedIn

Avoid over-promotion on LinkedIn, balance professional content, stay active, and maintain a positive tone. [ more ]
ZDNET
3 months ago
Data science

Two powerful LinkedIn Premium features that may make the subscription worth it

Twitter was once the top platform for engagement, but has declined while LinkedIn, Facebook, and Instagram have become more effective. [ more ]
Kansas City Star
3 months ago
Marketing

LinkedIn to roll out TikTok-style video option

LinkedIn is testing a TikTok-style video option for users.
LinkedIn's new video feature is designed for easier discovery of videos on the platform. [ more ]
Engadget
3 months ago
Marketing

LinkedIn is testing a TikTok-like feed for vertical video

LinkedIn is testing a new feed of TikTok-like vertical videos in a separate tab within the app.
The company has previously experimented with features like Stories and is now looking to expand its video experiences for users. [ more ]
moresocial-media
#networking
Her Campus
2 months ago
Social media marketing

LinkedIn May Be The New Instagram

Building an online portfolio, optimizing LinkedIn, and setting up a professional profile are crucial for students transitioning into full-time work. [ more ]
Forbes
2 months ago
Social media marketing

5 Tips For Using LinkedIn To Build Your Personal And Company Brand

Thought leadership is not exclusive to renowned individuals; anyone with valuable insights and a desire to lead conversations can be a thought leader. [ more ]
Engadget
2 months ago
Video games

LinkedIn now has Wordle-style games you can play every day

LinkedIn introduces Wordle-style puzzle games to engage users beyond traditional job listings and career advice. [ more ]
Lifehacker
2 months ago
Artificial intelligence

How to Turn Off (or Avoid) LinkedIn's AI Features

LinkedIn integrates generative AI for job search assistance, messaging, networking, and profile enhancement, but Premium users can access more AI features. [ more ]
Black Enterprise
3 months ago
Social media marketing

31 Actionable Tips For Promoting Your Business On LinkedIn

LinkedIn is a powerful branding tool with over 800 million members globally.
Tips include updating profiles before presentations, sharing quality content, and being active in groups. [ more ]
IPWatchdog.com | Patents & Intellectual Property Law
4 months ago
Career

Becoming a Rainmaker: Familiarity and Trust Sell, Not Cold Contacts

Networking at the right time is crucial, not just when someone becomes important.
Customized pitches are essential to establish trust and credibility in professional relationships. [ more ]
Her Campus
2 months ago
Social media marketing

LinkedIn May Be The New Instagram

Building an online portfolio, optimizing LinkedIn, and setting up a professional profile are crucial for students transitioning into full-time work. [ more ]
Forbes
2 months ago
Social media marketing

5 Tips For Using LinkedIn To Build Your Personal And Company Brand

Thought leadership is not exclusive to renowned individuals; anyone with valuable insights and a desire to lead conversations can be a thought leader. [ more ]
Engadget
2 months ago
Video games

LinkedIn now has Wordle-style games you can play every day

LinkedIn introduces Wordle-style puzzle games to engage users beyond traditional job listings and career advice. [ more ]
Lifehacker
2 months ago
Artificial intelligence

How to Turn Off (or Avoid) LinkedIn's AI Features

LinkedIn integrates generative AI for job search assistance, messaging, networking, and profile enhancement, but Premium users can access more AI features. [ more ]
Black Enterprise
3 months ago
Social media marketing

31 Actionable Tips For Promoting Your Business On LinkedIn

LinkedIn is a powerful branding tool with over 800 million members globally.
Tips include updating profiles before presentations, sharing quality content, and being active in groups. [ more ]
IPWatchdog.com | Patents & Intellectual Property Law
4 months ago
Career

Becoming a Rainmaker: Familiarity and Trust Sell, Not Cold Contacts

Networking at the right time is crucial, not just when someone becomes important.
Customized pitches are essential to establish trust and credibility in professional relationships. [ more ]
morenetworking
#generative-ai
IT Brew
2 months ago
Artificial intelligence

Inside LinkedIn's AI strategy

LinkedIn has been incorporating AI and machine learning features for over a decade, impacting feeds, notifications, and connections.
Generative AI has become a significant focus at LinkedIn, enhancing user experiences like job searching through AI-powered prompts. [ more ]
www.euractiv.com
4 months ago
EU data protection

EU Commission scrutinises nine big tech platforms over targeted ads and generative AI

The European Commission requests information on use of targeted ads and generative AI from tech platforms under the DSA.
Platforms like LinkedIn are required to comply with DSA regulations on targeted advertising and personal data use. [ more ]
TechRepublic
4 months ago
Artificial intelligence

LinkedIn Learning Unlocks 250 Free AI Courses for a Limited Time

Employees want to develop critical AI skills, with four in five wanting to learn more about integrating AI into their profession.
LinkedIn is offering 250 free AI courses until April 5th, spanning seven languages and various proficiency levels to help individuals adapt to the changing job landscape. [ more ]
MIT Sloan
5 months ago
Artificial intelligence

LinkedIn's chief economist: Gen AI will impact 'solidly middle-class' workers | MIT Sloan

55% of LinkedIn users' jobs will be impacted by generative AI.
Views for AI and AI-related jobs rose 12% between December 2022 and September 2023. [ more ]
Medium
5 months ago
UX design

Designing genAI-enhanced features

Generative AI has the capacity to help users transition from a standstill to a productive starting point.
Design elements should encourage users to critically evaluate AI-generated content for accuracy. [ more ]
IT Brew
2 months ago
Artificial intelligence

Inside LinkedIn's AI strategy

LinkedIn has been incorporating AI and machine learning features for over a decade, impacting feeds, notifications, and connections.
Generative AI has become a significant focus at LinkedIn, enhancing user experiences like job searching through AI-powered prompts. [ more ]
www.euractiv.com
4 months ago
EU data protection

EU Commission scrutinises nine big tech platforms over targeted ads and generative AI

The European Commission requests information on use of targeted ads and generative AI from tech platforms under the DSA.
Platforms like LinkedIn are required to comply with DSA regulations on targeted advertising and personal data use. [ more ]
TechRepublic
4 months ago
Artificial intelligence

LinkedIn Learning Unlocks 250 Free AI Courses for a Limited Time

Employees want to develop critical AI skills, with four in five wanting to learn more about integrating AI into their profession.
LinkedIn is offering 250 free AI courses until April 5th, spanning seven languages and various proficiency levels to help individuals adapt to the changing job landscape. [ more ]
MIT Sloan
5 months ago
Artificial intelligence

LinkedIn's chief economist: Gen AI will impact 'solidly middle-class' workers | MIT Sloan

55% of LinkedIn users' jobs will be impacted by generative AI.
Views for AI and AI-related jobs rose 12% between December 2022 and September 2023. [ more ]
Medium
5 months ago
UX design

Designing genAI-enhanced features

Generative AI has the capacity to help users transition from a standstill to a productive starting point.
Design elements should encourage users to critically evaluate AI-generated content for accuracy. [ more ]
moregenerative-ai
Social Media Today
2 months ago
Artificial intelligence

LinkedIn Shares New insight into Professional Use of Generative AI

LinkedIn reports a significant increase in AI-related skills acquisition and job postings, indicating a growing demand for AI expertise among non-technical professionals. [ more ]
Inc.com
2 months ago
Social media marketing

4 Tips for Winning a Pitch Competition

Before a pitch competition, prepare by researching judges on LinkedIn for personalized pitch approach. [ more ]
#professional-networking
Social Media Today
2 months ago
Social media marketing

LinkedIn Launches In-Stream Games With Competitive User Rankings

LinkedIn introduces thinking-oriented games to promote connections among professionals. [ more ]
Social Media Today
2 months ago
Social media marketing

LinkedIn Launches In-Stream Games with Competitive User Rankings

LinkedIn introducing thinking-oriented games to engage professionals. [ more ]
Mail Online
3 months ago
Marketing

LinkedIn takes on TikTok with new short-form video feed

LinkedIn is introducing short scrollable video clips on its mobile app, similar to TikTok but focused on professional networking and career development.
This move may attract younger users to LinkedIn by tapping into the trend of short-form video content popular on various social media platforms. [ more ]
MobileAppAaily
3 months ago
Marketing

LinkedIn Is Testing TikTok-Like Video Feed Formats

LinkedIn tests short-form video content for user engagement
LinkedIn aims to promote educational and career-oriented content through short videos [ more ]
Social Media Today
4 months ago
Social media marketing

LinkedIn Shares Insights Into Its Latest Feed Algorithm Updates

LinkedIn now identifies and promotes useful content to a hyper-targeted audience for extended periods.
Sharing knowledge on LinkedIn can have long-term benefits despite individual post outcomes. [ more ]
Lifehacker
4 months ago
Career

Is Using LinkedIn's 'Open to Work' Badge Helping or Hurting Your Job Search?

Current job seekers have access to various online tools for job search. LinkedIn's 'Open to Work' feature can be controversial. [ more ]
Social Media Today
2 months ago
Social media marketing

LinkedIn Launches In-Stream Games With Competitive User Rankings

LinkedIn introduces thinking-oriented games to promote connections among professionals. [ more ]
Social Media Today
2 months ago
Social media marketing

LinkedIn Launches In-Stream Games with Competitive User Rankings

LinkedIn introducing thinking-oriented games to engage professionals. [ more ]
Mail Online
3 months ago
Marketing

LinkedIn takes on TikTok with new short-form video feed

LinkedIn is introducing short scrollable video clips on its mobile app, similar to TikTok but focused on professional networking and career development.
This move may attract younger users to LinkedIn by tapping into the trend of short-form video content popular on various social media platforms. [ more ]
MobileAppAaily
3 months ago
Marketing

LinkedIn Is Testing TikTok-Like Video Feed Formats

LinkedIn tests short-form video content for user engagement
LinkedIn aims to promote educational and career-oriented content through short videos [ more ]
Social Media Today
4 months ago
Social media marketing

LinkedIn Shares Insights Into Its Latest Feed Algorithm Updates

LinkedIn now identifies and promotes useful content to a hyper-targeted audience for extended periods.
Sharing knowledge on LinkedIn can have long-term benefits despite individual post outcomes. [ more ]
Lifehacker
4 months ago
Career

Is Using LinkedIn's 'Open to Work' Badge Helping or Hurting Your Job Search?

Current job seekers have access to various online tools for job search. LinkedIn's 'Open to Work' feature can be controversial. [ more ]
moreprofessional-networking
#google
Engadget
2 months ago
Artificial intelligence

The Morning After: Microsoft's OpenAI partnership was born from Google AI envy

Microsoft executives were envious of Google's AI lead. [ more ]
Exchangewire
3 months ago
Artificial intelligence

Apple in Talks to Build Google's Gemini Search Engine into iPhone; xAI Open Sources Grok; LinkedIn Plans to Introduce Gaming - ExchangeWire.com

Apple negotiating to license Google's Gemini AI models for iPhone features.
xAI open sources AI chatbot Grok on GitHub. [ more ]
www.independent.co.uk
5 months ago
Career

Woman's creative video resume that landed her job at Google goes viral

Mariana Kobayashi landed a job at Google with almost double the salary after being fired from LinkedIn.
Kobayashi's unconventional job application, including a video resume, helped her stand out and attract the attention of Google recruiters. [ more ]
Engadget
2 months ago
Artificial intelligence

The Morning After: Microsoft's OpenAI partnership was born from Google AI envy

Microsoft executives were envious of Google's AI lead. [ more ]
Exchangewire
3 months ago
Artificial intelligence

Apple in Talks to Build Google's Gemini Search Engine into iPhone; xAI Open Sources Grok; LinkedIn Plans to Introduce Gaming - ExchangeWire.com

Apple negotiating to license Google's Gemini AI models for iPhone features.
xAI open sources AI chatbot Grok on GitHub. [ more ]
www.independent.co.uk
5 months ago
Career

Woman's creative video resume that landed her job at Google goes viral

Mariana Kobayashi landed a job at Google with almost double the salary after being fired from LinkedIn.
Kobayashi's unconventional job application, including a video resume, helped her stand out and attract the attention of Google recruiters. [ more ]
moregoogle
Tech Times
2 months ago
Marketing

Is LinkedIn Silent Threat to X? Job-Hunting Platform Hits $119 in App Revenue in Q1 2024

LinkedIn emerges as a challenger to Twitter post-Musk's acquisition with a surge in web traffic and app downloads. [ more ]
Lindsey Gamble
2 months ago
JavaScript

LinkedIn Adds a 'Subscribe to Newsletter' Option for Custom Buttons - Lindsey Gamble

LinkedIn introduces 'Subscribe to Newsletter' CTA for Premium users to improve sign-ups. [ more ]
#premium-company-page
Mashable India
3 months ago
Web design

LinkedIn Ups Revenue Game! Tests $99 Premium Company Pages With AI Content, Follower Boost And More

LinkedIn is introducing a Premium Company Page subscription priced at $99 per month, targeting SMBs and offering AI-driven content creation and follower growth tools. [ more ]
Benzinga
3 months ago
Marketing

LinkedIn Unveils Premium Pages, New Subscription Plan Offers Exclusive Growth Tools For Small Businesses - Microsoft (NASDAQ:MSFT)

LinkedIn introduces Premium Company Page subscription for SMBs at $99 per month to boost revenue and visibility. [ more ]
Mashable India
3 months ago
Web design

LinkedIn Ups Revenue Game! Tests $99 Premium Company Pages With AI Content, Follower Boost And More

LinkedIn is introducing a Premium Company Page subscription priced at $99 per month, targeting SMBs and offering AI-driven content creation and follower growth tools. [ more ]
Benzinga
3 months ago
Marketing

LinkedIn Unveils Premium Pages, New Subscription Plan Offers Exclusive Growth Tools For Small Businesses - Microsoft (NASDAQ:MSFT)

LinkedIn introduces Premium Company Page subscription for SMBs at $99 per month to boost revenue and visibility. [ more ]
morepremium-company-page
Portland Mercury
3 months ago
Deliverability

Career Hype

Online application for public service job led to mandatory Lensa contact information submission. [ more ]
The Drum
3 months ago
Marketing

For fakes' sake, let's talk about 'real ads'

Fake ads are gaining attention on LinkedIn, raising questions about what constitutes authenticity in advertising. [ more ]
Fast Company
3 months ago
Artificial intelligence

Many of LinkedIn's top 50 companies for 2024 are already using AI to empower employees

LinkedIn publishes top companies list based on career growth with emphasis on AI-related solutions. [ more ]
InfoQ
3 months ago
Data science

QCon London: Lessons Learned From Building LinkedIn's AI/ML Data Platform

LinkedIn's AI/ML platform leverages Venice DB for feature persistence, enhancing productivity through end-to-end capabilities and open-source projects like Feathr.
Venice DB, an open-sourced NoSQL data store, plays a crucial role in powering LinkedIn's AI/ML features with support for dataset versioning. [ more ]
Lindsey Gamble
3 months ago
Social media marketing

LinkedIn Shares Commenting Can Triple Profile Views - Lindsey Gamble

Commenting once a week can triple profile views on LinkedIn. [ more ]
#influencer-marketing
Tech Times
3 months ago
Marketing

LinkedIn Dives into Influencer Marketing: Leveraging User Base to Address Revenue Stagnation

LinkedIn is venturing into influencer marketing to capitalize on its extensive user base and boost revenue growth. [ more ]
Benzinga
3 months ago
Marketing

LinkedIn Challenges TikTok and Instagram, Launches Thought Leader Ads to Tap Into Influencer Marketing - Microsoft (NASDAQ:MSFT)

LinkedIn is venturing into influencer marketing to boost revenue growth, expanding Thought Leader ads feature for targeted advertising and engaging B2B sectors. [ more ]
Adweek
3 months ago
Marketing

LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

LinkedIn is more than a job search site, like Amazon is more than a bookstore.
LinkedIn is a powerful tool for brand building, revenue growth, and connecting with diverse audiences. [ more ]
MarTech
3 months ago
Marketing

Why influencer marketing is critical in B2B | MarTech

B2B influencer marketing enhances brand credibility and trustworthiness.
B2B marketers are actively using influencers for lead generation and sales outcomes. [ more ]
Lindsey Gamble
3 months ago
Marketing

LinkedIn Introduces Messaging for Pages - Lindsey Gamble

Page messaging on LinkedIn enables direct communication for various purposes without needing a website or email.
It helps companies connect with customers, prospects, and job seekers, fostering a community and influencer partnerships. [ more ]
Lindsey Gamble
4 months ago
Marketing

LinkedIn Expands Thought Leader Ads To Allow Brands to Sponsor Organic Posts - Lindsey Gamble

Brands on LinkedIn can now sponsor organic content from any eligible member, not just internal thought leaders.
The Thought Leader Ads expansion on LinkedIn allows brands to engage industry experts, creators, and customers for influencer marketing. [ more ]
Tech Times
3 months ago
Marketing

LinkedIn Dives into Influencer Marketing: Leveraging User Base to Address Revenue Stagnation

LinkedIn is venturing into influencer marketing to capitalize on its extensive user base and boost revenue growth. [ more ]
Benzinga
3 months ago
Marketing

LinkedIn Challenges TikTok and Instagram, Launches Thought Leader Ads to Tap Into Influencer Marketing - Microsoft (NASDAQ:MSFT)

LinkedIn is venturing into influencer marketing to boost revenue growth, expanding Thought Leader ads feature for targeted advertising and engaging B2B sectors. [ more ]
Adweek
3 months ago
Marketing

LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

LinkedIn is more than a job search site, like Amazon is more than a bookstore.
LinkedIn is a powerful tool for brand building, revenue growth, and connecting with diverse audiences. [ more ]
MarTech
3 months ago
Marketing

Why influencer marketing is critical in B2B | MarTech

B2B influencer marketing enhances brand credibility and trustworthiness.
B2B marketers are actively using influencers for lead generation and sales outcomes. [ more ]
Lindsey Gamble
3 months ago
Marketing

LinkedIn Introduces Messaging for Pages - Lindsey Gamble

Page messaging on LinkedIn enables direct communication for various purposes without needing a website or email.
It helps companies connect with customers, prospects, and job seekers, fostering a community and influencer partnerships. [ more ]
Lindsey Gamble
4 months ago
Marketing

LinkedIn Expands Thought Leader Ads To Allow Brands to Sponsor Organic Posts - Lindsey Gamble

Brands on LinkedIn can now sponsor organic content from any eligible member, not just internal thought leaders.
The Thought Leader Ads expansion on LinkedIn allows brands to engage industry experts, creators, and customers for influencer marketing. [ more ]
moreinfluencer-marketing
The Drum
3 months ago
Marketing

Navigating the seas of social media: What's your strategy for agency growth?

Having a strong presence on social media is crucial for agencies to expand client base and showcase expertise. [ more ]
Her Campus
3 months ago
Marketing

How to Effectively Use Your LinkedIn

LinkedIn is crucial for students' professional growth, offering networking opportunities with potential employers and industry experts.
Effective strategies for maximizing LinkedIn's potential include completing your profile with relevant keywords, aligning skills with job positions, and tailoring the headline to desired roles. [ more ]
#ctv-ads
Lindsey Gamble
3 months ago
Marketing

LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey Gamble

LinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.
Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies. [ more ]
Social Media Today
3 months ago
Marketing

LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers

LinkedIn launches CTV ads to boost video promotions on connected TVs and streaming devices.
Introduction of Live Event Ads offers a new way to promote upcoming LinkedIn events. [ more ]
Social Media Today
3 months ago
Marketing

LinkedIn Launches Connected TV and Live Event Ads to Expand Video Promotions

LinkedIn introduces CTV ads for expanded video reach on TV sets.
Launching LinkedIn Premiere with NBCUniversal allows targeting professionals in premium streaming content. [ more ]
Lindsey Gamble
3 months ago
Marketing

LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey Gamble

LinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.
Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies. [ more ]
Social Media Today
3 months ago
Marketing

LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers

LinkedIn launches CTV ads to boost video promotions on connected TVs and streaming devices.
Introduction of Live Event Ads offers a new way to promote upcoming LinkedIn events. [ more ]
Social Media Today
3 months ago
Marketing

LinkedIn Launches Connected TV and Live Event Ads to Expand Video Promotions

LinkedIn introduces CTV ads for expanded video reach on TV sets.
Launching LinkedIn Premiere with NBCUniversal allows targeting professionals in premium streaming content. [ more ]
morectv-ads
#ctv-advertising
MarTech
3 months ago
Marketing

LinkedIn introduces CTV ads for B2B campaigns | MarTech

LinkedIn introduces CTV ads in B2B campaigns.
CTV is a growing channel for B2B marketers. [ more ]
AdExchanger
3 months ago
Marketing

LinkedIn Is All Business With CTV | AdExchanger

LinkedIn expands into CTV advertising for B2B targeting.
LinkedIn users are more receptive to ads due to intentional platform use. [ more ]
MarTech
3 months ago
Marketing

LinkedIn introduces CTV ads for B2B campaigns | MarTech

LinkedIn introduces CTV ads in B2B campaigns.
CTV is a growing channel for B2B marketers. [ more ]
AdExchanger
3 months ago
Marketing

LinkedIn Is All Business With CTV | AdExchanger

LinkedIn expands into CTV advertising for B2B targeting.
LinkedIn users are more receptive to ads due to intentional platform use. [ more ]
morectv-advertising
#video-content
PR Daily
3 months ago
Marketing

New social media features and updates to know this week - PR Daily

LinkedIn is testing a dedicated video feed for short-form content and introducing new features like dynamic UTM codes and Messaging on company Pages.
X is making controversial decisions under the leadership of Elon Musk, including restricting pronouns in profiles and allowing adult content groups. [ more ]
Exchangewire
3 months ago
Marketing

Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed

Hulu on Disney+ launched in the US under the Disney Bundle subscription, merging Hulu and Disney+ libraries.
Sony Pictures Entertainment to launch 54 FAST channels in Europe, focusing on local languages.
LinkedIn is testing a video feed tab, offering short-form videos for users to discover professional content. [ more ]
NewsNation
3 months ago
Marketing

LinkedIn to roll out TikTok-style video option

LinkedIn is testing TikTok-style video options on its platform.
The video option will be easily accessible next to the home button on the app. [ more ]
Benzinga
3 months ago
Marketing

LinkedIn Enters Short-Form Video Battle with New TikTok-Style Feed, Targets Professional Growth Content - Microsoft (NASDAQ:MSFT)

LinkedIn is experimenting with a TikTok-style video feed for professional content.
Various platforms are investing in short-form video content to attract users. [ more ]
Above the Law
5 months ago
Marketing

A Lawyer's Journey To LinkedIn Mastery

LinkedIn is a valuable platform for legal professionals to enhance their careers and establish thought leadership.
Attorneys can leverage LinkedIn by strategically engaging, creating thoughtful content, and committing to professional growth. [ more ]
PR Daily
3 months ago
Marketing

New social media features and updates to know this week - PR Daily

LinkedIn is testing a dedicated video feed for short-form content and introducing new features like dynamic UTM codes and Messaging on company Pages.
X is making controversial decisions under the leadership of Elon Musk, including restricting pronouns in profiles and allowing adult content groups. [ more ]
Exchangewire
3 months ago
Marketing

Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed

Hulu on Disney+ launched in the US under the Disney Bundle subscription, merging Hulu and Disney+ libraries.
Sony Pictures Entertainment to launch 54 FAST channels in Europe, focusing on local languages.
LinkedIn is testing a video feed tab, offering short-form videos for users to discover professional content. [ more ]
NewsNation
3 months ago
Marketing

LinkedIn to roll out TikTok-style video option

LinkedIn is testing TikTok-style video options on its platform.
The video option will be easily accessible next to the home button on the app. [ more ]
Benzinga
3 months ago
Marketing

LinkedIn Enters Short-Form Video Battle with New TikTok-Style Feed, Targets Professional Growth Content - Microsoft (NASDAQ:MSFT)

LinkedIn is experimenting with a TikTok-style video feed for professional content.
Various platforms are investing in short-form video content to attract users. [ more ]
Above the Law
5 months ago
Marketing

A Lawyer's Journey To LinkedIn Mastery

LinkedIn is a valuable platform for legal professionals to enhance their careers and establish thought leadership.
Attorneys can leverage LinkedIn by strategically engaging, creating thoughtful content, and committing to professional growth. [ more ]
morevideo-content
Forbes
3 months ago
Marketing

3 Remote Side Hustles For Passive Income In 2024

Start with existing network on LinkedIn to create sponsored content newsletters.
Monetize newsletters by selling advertising space to relevant businesses for passive income. [ more ]
#personal-branding
Forbes
3 months ago
Marketing

Business Tech Roundup: CEOs Are Using LinkedIn To Become Their Own Brand Ambassadors

CEOs leveraging LinkedIn for personal branding and engagement
Google Chrome changes impacting internet privacy and data tracking [ more ]
Copyblogger
5 months ago
Social media marketing

The LinkedIn Personal Branding Strategy Influencers Use

Building a strong personal brand on LinkedIn does not require an impressive resume.
Targeting a specific audience and providing content that solves their problems is key to building a personal brand on LinkedIn. [ more ]
Forbes
3 months ago
Marketing

Business Tech Roundup: CEOs Are Using LinkedIn To Become Their Own Brand Ambassadors

CEOs leveraging LinkedIn for personal branding and engagement
Google Chrome changes impacting internet privacy and data tracking [ more ]
Copyblogger
5 months ago
Social media marketing

The LinkedIn Personal Branding Strategy Influencers Use

Building a strong personal brand on LinkedIn does not require an impressive resume.
Targeting a specific audience and providing content that solves their problems is key to building a personal brand on LinkedIn. [ more ]
morepersonal-branding
#short-form-videos
TheStreet
3 months ago
Marketing

LinkedIn is testing a new feature you may not like

LinkedIn is testing vertical, short-form videos similar to TikTok for select users.
The focus of short-form videos on LinkedIn is professional and career-oriented content. [ more ]
Miami Herald
3 months ago
Marketing

LinkedIn is testing a new feature you may not like

LinkedIn is testing short-form videos in a dedicated tab, similar to TikTok and Instagram Reels.
The platform is focusing on professional content, aiming to enhance user engagement and feedback. [ more ]
TheStreet
3 months ago
Marketing

LinkedIn is testing a new feature you may not like

LinkedIn is testing vertical, short-form videos similar to TikTok for select users.
The focus of short-form videos on LinkedIn is professional and career-oriented content. [ more ]
Miami Herald
3 months ago
Marketing

LinkedIn is testing a new feature you may not like

LinkedIn is testing short-form videos in a dedicated tab, similar to TikTok and Instagram Reels.
The platform is focusing on professional content, aiming to enhance user engagement and feedback. [ more ]
moreshort-form-videos
#video-feed
Social Media Today
3 months ago
Social media marketing

LinkedIn Tests Dedicated Video Feed

LinkedIn testing dedicated video feed in app
Focus on improving video discovery and event exploration on LinkedIn app. [ more ]
Mashable
3 months ago
Marketing

LinkedIn is testing a TikTok-like video feed

LinkedIn testing short-form video feed similar to TikTok
LinkedIn aims to cater to users seeking videos for learning and development purposes. [ more ]
Social Media Today
3 months ago
Social media marketing

LinkedIn Tests Dedicated Video Feed

LinkedIn testing dedicated video feed in app
Focus on improving video discovery and event exploration on LinkedIn app. [ more ]
Mashable
3 months ago
Marketing

LinkedIn is testing a TikTok-like video feed

LinkedIn testing short-form video feed similar to TikTok
LinkedIn aims to cater to users seeking videos for learning and development purposes. [ more ]
morevideo-feed
#professional-content
TechCrunch
3 months ago
Marketing

LinkedIn is experimenting with a TikTok-like video feed in its app | TechCrunch

LinkedIn is testing a short-form video feed similar to TikTok.
The new feature is designed to boost engagement by focusing on professional content. [ more ]
Axios
4 months ago
Media industry

LinkedIn doubles down on news as social rivals retreat

LinkedIn prioritizes journalism, investing in news partnerships globally.
LinkedIn aims to provide professional-grade content and audience growth opportunities for news publishers. [ more ]
TechCrunch
3 months ago
Marketing

LinkedIn is experimenting with a TikTok-like video feed in its app | TechCrunch

LinkedIn is testing a short-form video feed similar to TikTok.
The new feature is designed to boost engagement by focusing on professional content. [ more ]
Axios
4 months ago
Media industry

LinkedIn doubles down on news as social rivals retreat

LinkedIn prioritizes journalism, investing in news partnerships globally.
LinkedIn aims to provide professional-grade content and audience growth opportunities for news publishers. [ more ]
moreprofessional-content
Social Media Today
3 months ago
Social media marketing

LinkedIn Tests New Dedicated Video Feed

LinkedIn is testing a dedicated video feed in a TikTok-style format.
Improvement on discovering virtual events and video content is expected through dedicated event and video feeds. [ more ]
Lindsey Gamble
3 months ago
Marketing

LinkedIn Is Testing A Short-Form Video Experience Including A New Video Tab - Lindsey Gamble

LinkedIn introduces short-form video like other platforms.
LinkedIn focuses on curated video content for education and learning. [ more ]
Hubspot
3 months ago
Deliverability

12 Recruiting Email Examples I Love (For Your Inspiration)

Recruiters often send generic messages without personalization on LinkedIn.
Successful recruiting emails should be customized, informative, and brief. [ more ]
Lindsey Gamble
3 months ago
Social media marketing

Instagram Relocates Timestamps on Posts To Make It Easier To See When A Post Was Published - Lindsey Gamble

Instagram moved post timestamps to the top for clarity on post timing.
LinkedIn moved post timestamps to the bottom, highlighting evergreen content. [ more ]
Forbes
3 months ago
Marketing

LinkedIn Quietly Pulls Ageist Ads After Months Of Backlash

Age discrimination in hiring is prevalent, even in the tech industry.
LinkedIn faced backlash for running ageist ads that perpetuated stereotypes against older professionals. [ more ]
Sfgate
3 months ago
Marketing

7 LinkedIn Retargeting Strategies: Drive Conversions with Precision

Retargeting on LinkedIn can nurture prospects post-engagement.
LinkedIn users have 2x more buying power than the average online audience. [ more ]
Digiday
3 months ago
Public health

Como LinkedIn se ha convertido silenciosamente en la comidilla de la comunidad de creadores de contenidos

LinkedIn se ha convertido en un refugio para creadores de contenido.
La pandemia aceleró la transformación de LinkedIn como plataforma de conexiones digitales. [ more ]
#algorithm-changes
Digiday
3 months ago
Marketing

How LinkedIn has quietly become the talk of the content creator community

LinkedIn's transformation into a content hub has been accelerated by the global pandemic.
The platform's attention on creators, algorithm changes, rise of influencers, and introduction of newsletters have contributed to this shift. [ more ]
Entrepreneur
4 months ago
Social media marketing

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Years | Entrepreneur

LinkedIn is developing 'suggested posts' to increase reach of high-quality content.
Platform shifting focus to 'knowledge and advice' over virality. [ more ]
Digiday
3 months ago
Marketing

How LinkedIn has quietly become the talk of the content creator community

LinkedIn's transformation into a content hub has been accelerated by the global pandemic.
The platform's attention on creators, algorithm changes, rise of influencers, and introduction of newsletters have contributed to this shift. [ more ]
Entrepreneur
4 months ago
Social media marketing

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Years | Entrepreneur

LinkedIn is developing 'suggested posts' to increase reach of high-quality content.
Platform shifting focus to 'knowledge and advice' over virality. [ more ]
morealgorithm-changes
www.fastcompany.com
4 months ago
Media industry

Facebook and X gave up on news. LinkedIn wants to fill the void

News platforms struggling on major websites
Potential news opportunities on LinkedIn [ more ]
#job-search
Her Campus
4 months ago
Career

A LinkedIn Expert Shares How To Overcome Those Job Search Pain Points We Know All Too Well

Gen Z workers find job search frustrating and challenging
Utilize AI-powered articles and expert tips for job search preparation [ more ]
Her Campus
4 months ago
Career

How I Landed Job Interviews Without Experience

Finding jobs in your field is essential for kickstarting your career.
Utilize various job search engines like Indeed, Google, and LinkedIn to increase job opportunities. [ more ]
Her Campus
4 months ago
Career

A LinkedIn Expert Shares How To Overcome Those Job Search Pain Points We Know All Too Well

Gen Z workers find job search frustrating and challenging
Utilize AI-powered articles and expert tips for job search preparation [ more ]
Her Campus
4 months ago
Career

How I Landed Job Interviews Without Experience

Finding jobs in your field is essential for kickstarting your career.
Utilize various job search engines like Indeed, Google, and LinkedIn to increase job opportunities. [ more ]
morejob-search
TechCrunch
4 months ago
Privacy professionals

Europe eyes LinkedIn's use of data for ad targeting in latest DSA ask | TechCrunch

EU requests information from LinkedIn regarding ad targeting practices under the Digital Services Act (DSA)
Concerns raised over LinkedIn's use of sensitive data for ad targeting under EU law [ more ]
#content-longevity
Social Media Today
4 months ago
Social media marketing

LinkedIn Shares Insights into its Latest Feed Algorithm Updates

LinkedIn is enhancing content longevity through suggested posts for targeted audiences.
Sharing knowledge consistently on LinkedIn can lead to long-term success. [ more ]
Social Media Today
4 months ago
Social media marketing

LinkedIn Shares New Insights into its Latest Feed Algorithm Updates

LinkedIn is changing its algorithm to show evergreen content for an extended period.
Sharing knowledge consistently on LinkedIn will lead to positive outcomes over time. [ more ]
Social Media Today
4 months ago
Social media marketing

LinkedIn Shares Insights into its Latest Feed Algorithm Updates

LinkedIn is enhancing content longevity through suggested posts for targeted audiences.
Sharing knowledge consistently on LinkedIn can lead to long-term success. [ more ]
Social Media Today
4 months ago
Social media marketing

LinkedIn Shares New Insights into its Latest Feed Algorithm Updates

LinkedIn is changing its algorithm to show evergreen content for an extended period.
Sharing knowledge consistently on LinkedIn will lead to positive outcomes over time. [ more ]
morecontent-longevity
ReadWrite
4 months ago
Information security

North Korean hackers use ChatGPT to scam Linkedin users

North Korean hackers are using ChatGPT to trick users on LinkedIn and other platforms.
Microsoft disrupted five state-affiliated actors using AI for malicious cyber activities. [ more ]
Adweek
5 months ago
Marketing

SMBs Still Cautious Advertising on X Despite Lower CPMs

X is targeting small and midsized businesses to offset ad revenue declines.
SMBs are wary of spending on X due to inconsistent conversion and brand safety concerns. [ more ]
#brand-campaigns
Social Media Today
5 months ago
Marketing

LinkedIn Launches New Media Planning API

LinkedIn offers a Media Planning API to help agencies forecast the reach and frequency of brand campaigns.
This API allows marketers to plan and drive measurable results on LinkedIn. [ more ]
Social Media Today
5 months ago
Marketing

LinkedIn Launches New Media Planning API

The Media Planning API provides forecasted reach and frequency of brand campaigns on LinkedIn.
It allows marketers to better scenario plan and drive measurable results. [ more ]
Social Media Today
5 months ago
Marketing

LinkedIn Launches New Media Planning API

LinkedIn offers a Media Planning API to help agencies forecast the reach and frequency of brand campaigns.
This API allows marketers to plan and drive measurable results on LinkedIn. [ more ]
Social Media Today
5 months ago
Marketing

LinkedIn Launches New Media Planning API

The Media Planning API provides forecasted reach and frequency of brand campaigns on LinkedIn.
It allows marketers to better scenario plan and drive measurable results. [ more ]
morebrand-campaigns
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