#linkedin
#linkedin

Five Reasons You Might Be Getting Unfollowed On LinkedIn

Avoid over-promotion on LinkedIn, balance professional content, stay active, and maintain a positive tone. [ more ]

TheStreet

LinkedIn is testing a new feature you may not like

LinkedIn is testing vertical, short-form videos similar to TikTok for select users.

The focus of short-form videos on LinkedIn is professional and career-oriented content. [ more ]

Miami Herald

LinkedIn is testing a new feature you may not like

LinkedIn is testing short-form videos in a dedicated tab, similar to TikTok and Instagram Reels.

The platform is focusing on professional content, aiming to enhance user engagement and feedback. [ more ]

TechCrunch

LinkedIn is experimenting with a TikTok-like video feed in its app | TechCrunch

LinkedIn is testing a short-form video feed similar to TikTok.

The new feature is designed to boost engagement by focusing on professional content. [ more ]

Axios

Media industry

LinkedIn doubles down on news as social rivals retreat

LinkedIn prioritizes journalism, investing in news partnerships globally.

LinkedIn aims to provide professional-grade content and audience growth opportunities for news publishers. [ more ]

moreprofessional-content

Mashable India

Web design

LinkedIn Ups Revenue Game! Tests $99 Premium Company Pages With AI Content, Follower Boost And More

LinkedIn is introducing a Premium Company Page subscription priced at $99 per month, targeting SMBs and offering AI-driven content creation and follower growth tools. [ more ]

Deliverability

Portland Mercury

Deliverability

Career Hype

Online application for public service job led to mandatory Lensa contact information submission. [ more ]

Hubspot

Deliverability

12 Recruiting Email Examples I Love (For Your Inspiration)

Recruiters often send generic messages without personalization on LinkedIn.

Successful recruiting emails should be customized, informative, and brief. [ more ]

moreDeliverability

Benzinga

LinkedIn Unveils Premium Pages, New Subscription Plan Offers Exclusive Growth Tools For Small Businesses - Microsoft (NASDAQ:MSFT)

LinkedIn introduces Premium Company Page subscription for SMBs at $99 per month to boost revenue and visibility. [ more ]

Tech Times

LinkedIn Dives into Influencer Marketing: Leveraging User Base to Address Revenue Stagnation

LinkedIn is venturing into influencer marketing to capitalize on its extensive user base and boost revenue growth. [ more ]

Benzinga

LinkedIn Challenges TikTok and Instagram, Launches Thought Leader Ads to Tap Into Influencer Marketing - Microsoft (NASDAQ:MSFT)

LinkedIn is venturing into influencer marketing to boost revenue growth, expanding Thought Leader ads feature for targeted advertising and engaging B2B sectors. [ more ]

Adweek

LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

LinkedIn is more than a job search site, like Amazon is more than a bookstore.

LinkedIn is a powerful tool for brand building, revenue growth, and connecting with diverse audiences. [ more ]

MarTech

Why influencer marketing is critical in B2B | MarTech

B2B influencer marketing enhances brand credibility and trustworthiness.

B2B marketers are actively using influencers for lead generation and sales outcomes. [ more ]

Lindsey Gamble

LinkedIn Introduces Messaging for Pages - Lindsey Gamble

Page messaging on LinkedIn enables direct communication for various purposes without needing a website or email.

It helps companies connect with customers, prospects, and job seekers, fostering a community and influencer partnerships. [ more ]

The Drum

For fakes' sake, let's talk about 'real ads'

Fake ads are gaining attention on LinkedIn, raising questions about what constitutes authenticity in advertising. [ more ]

The Drum

Navigating the seas of social media: What's your strategy for agency growth?

Having a strong presence on social media is crucial for agencies to expand client base and showcase expertise. [ more ]

www.prdaily.com

By the Numbers: The posts that get the most engagement on LinkedIn

Visuals are crucial for standing out on LinkedIn, with videos and multiple images driving higher engagement.

Short and concise captions, along with polls, can boost overall impressions on LinkedIn. [ more ]

Her Campus

How to Effectively Use Your LinkedIn

LinkedIn is crucial for students' professional growth, offering networking opportunities with potential employers and industry experts.

Effective strategies for maximizing LinkedIn's potential include completing your profile with relevant keywords, aligning skills with job positions, and tailoring the headline to desired roles. [ more ]

Lindsey Gamble

LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey Gamble

LinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.

Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies. [ more ]

Social Media Today

LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers

LinkedIn launches CTV ads to boost video promotions on connected TVs and streaming devices.

Introduction of Live Event Ads offers a new way to promote upcoming LinkedIn events. [ more ]

Fast Company

Many of LinkedIn's top 50 companies for 2024 are already using AI to empower employees

LinkedIn publishes top companies list based on career growth with emphasis on AI-related solutions. [ more ]

Exchangewire

Apple in Talks to Build Google's Gemini Search Engine into iPhone; xAI Open Sources Grok; LinkedIn Plans to Introduce Gaming - ExchangeWire.com

Apple negotiating to license Google's Gemini AI models for iPhone features.

xAI open sources AI chatbot Grok on GitHub. [ more ]

TechRepublic

LinkedIn Learning Unlocks 250 Free AI Courses for a Limited Time

Employees want to develop critical AI skills, with four in five wanting to learn more about integrating AI into their profession.

LinkedIn is offering 250 free AI courses until April 5th, spanning seven languages and various proficiency levels to help individuals adapt to the changing job landscape. [ more ]

MIT Sloan

LinkedIn's chief economist: Gen AI will impact 'solidly middle-class' workers | MIT Sloan

55% of LinkedIn users' jobs will be impacted by generative AI.

Views for AI and AI-related jobs rose 12% between December 2022 and September 2023. [ more ]

MobileAppAaily

LinkedIn Launches New AI Chatbot For Jobseekers

LinkedIn has introduced an AI chatbot to help job seekers find better job opportunities and optimize their profiles.

The chatbot can provide information about jobs, company culture, salary averages, and offer career guidance based on user activity. [ more ]

Entrepreneur

moreArtificial intelligence

LinkedIn Introduces A New Chatbot For Jobseekers | Entrepreneur

LinkedIn is introducing AI-powered features to help job seekers in their search for new opportunities. The features include an AI-powered chatbot and tailored career advice based on a user's LinkedIn feed.

The chatbot provides bullet point answers sourced from LinkedIn's company and industry data, and can answer questions about job listings, company culture, benefits, and more. [ more ]

InfoQ

Data science

QCon London: Lessons Learned From Building LinkedIn's AI/ML Data Platform

LinkedIn's AI/ML platform leverages Venice DB for feature persistence, enhancing productivity through end-to-end capabilities and open-source projects like Feathr.

Venice DB, an open-sourced NoSQL data store, plays a crucial role in powering LinkedIn's AI/ML features with support for dataset versioning. [ more ]

ZDNET

Data science

Two powerful LinkedIn Premium features that may make the subscription worth it

Twitter was once the top platform for engagement, but has declined while LinkedIn, Facebook, and Instagram have become more effective. [ more ]

Lindsey Gamble

LinkedIn Shares Commenting Can Triple Profile Views - Lindsey Gamble

Commenting once a week can triple profile views on LinkedIn. [ more ]

Social Media Today

LinkedIn Tests Dedicated Video Feed

LinkedIn testing dedicated video feed in app

Focus on improving video discovery and event exploration on LinkedIn app. [ more ]

Social Media Today

LinkedIn Tests New Dedicated Video Feed

LinkedIn is testing a dedicated video feed in a TikTok-style format.

Improvement on discovering virtual events and video content is expected through dedicated event and video feeds. [ more ]

Lindsey Gamble

Instagram Relocates Timestamps on Posts To Make It Easier To See When A Post Was Published - Lindsey Gamble

Instagram moved post timestamps to the top for clarity on post timing.

LinkedIn moved post timestamps to the bottom, highlighting evergreen content. [ more ]

Black Enterprise

31 Actionable Tips For Promoting Your Business On LinkedIn

LinkedIn is a powerful branding tool with over 800 million members globally.

Tips include updating profiles before presentations, sharing quality content, and being active in groups. [ more ]

GeekWire

LinkedIn suffers outage a day after Facebook and Instagram - and X is left as our social media fix

LinkedIn experienced an outage a day after Meta's services went down.

The outage impacted more than 1 billion LinkedIn members worldwide. [ more ]

Social Media Today

LinkedIn Launches Connected TV and Live Event Ads to Expand Video Promotions

LinkedIn introduces CTV ads for expanded video reach on TV sets.

Launching LinkedIn Premiere with NBCUniversal allows targeting professionals in premium streaming content. [ more ]

MarTech

LinkedIn introduces CTV ads for B2B campaigns | MarTech

LinkedIn introduces CTV ads in B2B campaigns.

CTV is a growing channel for B2B marketers. [ more ]

AdExchanger

LinkedIn Is All Business With CTV | AdExchanger

LinkedIn expands into CTV advertising for B2B targeting.

LinkedIn users are more receptive to ads due to intentional platform use. [ more ]

PR Daily

New social media features and updates to know this week - PR Daily

LinkedIn is testing a dedicated video feed for short-form content and introducing new features like dynamic UTM codes and Messaging on company Pages.

X is making controversial decisions under the leadership of Elon Musk, including restricting pronouns in profiles and allowing adult content groups. [ more ]

Exchangewire

Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed

Hulu on Disney+ launched in the US under the Disney Bundle subscription, merging Hulu and Disney+ libraries.

Sony Pictures Entertainment to launch 54 FAST channels in Europe, focusing on local languages.

LinkedIn is testing a video feed tab, offering short-form videos for users to discover professional content. [ more ]

Kansas City Star

LinkedIn to roll out TikTok-style video option

LinkedIn is testing a TikTok-style video option for users.

LinkedIn's new video feature is designed for easier discovery of videos on the platform. [ more ]

NewsNation

LinkedIn to roll out TikTok-style video option

LinkedIn is testing TikTok-style video options on its platform.

The video option will be easily accessible next to the home button on the app. [ more ]

Engadget

LinkedIn is testing a TikTok-like feed for vertical video

LinkedIn is testing a new feed of TikTok-like vertical videos in a separate tab within the app.

The company has previously experimented with features like Stories and is now looking to expand its video experiences for users. [ more ]

Benzinga

LinkedIn Enters Short-Form Video Battle with New TikTok-Style Feed, Targets Professional Growth Content - Microsoft (NASDAQ:MSFT)

LinkedIn is experimenting with a TikTok-style video feed for professional content.

Various platforms are investing in short-form video content to attract users. [ more ]

Forbes

3 Remote Side Hustles For Passive Income In 2024

Start with existing network on LinkedIn to create sponsored content newsletters.

Monetize newsletters by selling advertising space to relevant businesses for passive income. [ more ]

Forbes

Business Tech Roundup: CEOs Are Using LinkedIn To Become Their Own Brand Ambassadors

CEOs leveraging LinkedIn for personal branding and engagement

Google Chrome changes impacting internet privacy and data tracking [ more ]

Mail Online

LinkedIn takes on TikTok with new short-form video feed

LinkedIn is introducing short scrollable video clips on its mobile app, similar to TikTok but focused on professional networking and career development.

This move may attract younger users to LinkedIn by tapping into the trend of short-form video content popular on various social media platforms. [ more ]

Mashable

LinkedIn is testing a TikTok-like video feed

LinkedIn testing short-form video feed similar to TikTok

LinkedIn aims to cater to users seeking videos for learning and development purposes. [ more ]

Adweek

SMBs Still Cautious Advertising on X Despite Lower CPMs

X is targeting small and midsized businesses to offset ad revenue declines.

SMBs are wary of spending on X due to inconsistent conversion and brand safety concerns. [ more ]

Forbes

Lost Your Job? Announce It On Social Media

Leverage social media platforms like LinkedIn and TikTok to alert others that you are in need of assistance in finding a new job.

Social media offers opportunities to build and showcase personal brand, connect with potential employers, and engage with industry-specific content. [ more ]

TechCrunch

LinkedIn targets users caught between TikTok and what used to be Twitter | TechCrunch

LinkedIn experiments with games and short-form videos, targeting a new user demographic.

The splintering of social media users across different platforms challenges community migration. [ more ]

MobileAppAaily

LinkedIn Is Testing TikTok-Like Video Feed Formats

LinkedIn tests short-form video content for user engagement

LinkedIn aims to promote educational and career-oriented content through short videos [ more ]

The Globe and Mail

Three ways to turn LinkedIn into a prospecting platform

LinkedIn is experiencing a resurgence similar to Facebook 15 years ago.

LinkedIn provides a professional and less toxic environment compared to other social media platforms. [ more ]

Social Media Today

LinkedIn Shares Insights Into Its Latest Feed Algorithm Updates

LinkedIn now identifies and promotes useful content to a hyper-targeted audience for extended periods.

Sharing knowledge on LinkedIn can have long-term benefits despite individual post outcomes. [ more ]

Lifehacker

Is Using LinkedIn's 'Open to Work' Badge Helping or Hurting Your Job Search?

Current job seekers have access to various online tools for job search. LinkedIn's 'Open to Work' feature can be controversial. [ more ]

Forbes

Council Post: Using LinkedIn To Create A Versatile Online Presence For Your Brand

Snoop Dogg's presence on LinkedIn shows that the platform is not just for corporate professionals but for anyone looking to build their personal brand.

Celebrities like Snoop Dogg, Ryan Reynolds, Gwyneth Paltrow, and Jennifer Lopez are using LinkedIn to reach new audience demographics. [ more ]

Lindsey Gamble

LinkedIn Is Testing A Short-Form Video Experience Including A New Video Tab - Lindsey Gamble

LinkedIn introduces short-form video like other platforms.

LinkedIn focuses on curated video content for education and learning. [ more ]

Forbes

LinkedIn Quietly Pulls Ageist Ads After Months Of Backlash

Age discrimination in hiring is prevalent, even in the tech industry.

LinkedIn faced backlash for running ageist ads that perpetuated stereotypes against older professionals. [ more ]

Digiday

Public health

Como LinkedIn se ha convertido silenciosamente en la comidilla de la comunidad de creadores de contenidos

LinkedIn se ha convertido en un refugio para creadores de contenido.

La pandemia aceleró la transformación de LinkedIn como plataforma de conexiones digitales. [ more ]

Sfgate

7 LinkedIn Retargeting Strategies: Drive Conversions with Precision

Retargeting on LinkedIn can nurture prospects post-engagement.

LinkedIn users have 2x more buying power than the average online audience. [ more ]

Digiday

How LinkedIn has quietly become the talk of the content creator community

LinkedIn's transformation into a content hub has been accelerated by the global pandemic.

The platform's attention on creators, algorithm changes, rise of influencers, and introduction of newsletters have contributed to this shift. [ more ]

GameSpot

Video games

LinkedIn Is Getting Into Gaming

LinkedIn to add puzzle-based games on the platform

Games in development include 'Queens,' 'Crossclimb,' and 'Blueprint'. [ more ]

www.fastcompany.com

Media industry

Facebook and X gave up on news. LinkedIn wants to fill the void

News platforms struggling on major websites

Potential news opportunities on LinkedIn [ more ]

IPWatchdog.com | Patents & Intellectual Property Law

Becoming a Rainmaker: Familiarity and Trust Sell, Not Cold Contacts

Networking at the right time is crucial, not just when someone becomes important.

Customized pitches are essential to establish trust and credibility in professional relationships. [ more ]

Her Campus

A LinkedIn Expert Shares How To Overcome Those Job Search Pain Points We Know All Too Well

Gen Z workers find job search frustrating and challenging

Utilize AI-powered articles and expert tips for job search preparation [ more ]

Her Campus

How I Landed Job Interviews Without Experience

Finding jobs in your field is essential for kickstarting your career.

Utilize various job search engines like Indeed, Google, and LinkedIn to increase job opportunities. [ more ]

www.forbes.com

Council Post: The Power Of Networking In HVAC Recruitment: 5 Strategies For Success

Hosting events to attract qualified candidates

Maximizing social media, particularly LinkedIn, for HVAC recruitment [ more ]

www.independent.co.uk

Woman's creative video resume that landed her job at Google goes viral

Mariana Kobayashi landed a job at Google with almost double the salary after being fired from LinkedIn.

Kobayashi's unconventional job application, including a video resume, helped her stand out and attract the attention of Google recruiters. [ more ]

Medium

Are employed job seekers making it tougher for the jobless to find work?

The job market is highly competitive, with an over-saturation of job seekers and limited positions available.

More than 70 percent of currently employed people are considering or actively pursuing a new job, contributing to the surplus of job seekers. [ more ]

UX design

Forbes

UX design

LinkedIn Premium Engineering Lead: How We Build The Platform

LinkedIn offers various grades of membership and services to cater to different user needs.

Prashanthi Padmanabhan emphasizes LinkedIn's engineering principles: start with the why, align on the what, optimize for when. [ more ]

Medium

UX design

Designing genAI-enhanced features

Generative AI has the capacity to help users transition from a standstill to a productive starting point.

Design elements should encourage users to critically evaluate AI-generated content for accuracy. [ more ]

moreUX design

MarTech

LinkedIn now allows brands to sponsor any organic post | MarTech

Brands can now promote content from any LinkedIn user, not limited to their employees.

Thought Leader Ads can enhance brand credibility and trustworthiness by sharing insights from various individuals. [ more ]

Lindsey Gamble

LinkedIn Expands Thought Leader Ads To Allow Brands to Sponsor Organic Posts - Lindsey Gamble

Brands on LinkedIn can now sponsor organic content from any eligible member, not just internal thought leaders.

The Thought Leader Ads expansion on LinkedIn allows brands to engage industry experts, creators, and customers for influencer marketing. [ more ]

www.euractiv.com

EU data protection

EU Commission scrutinises nine big tech platforms over targeted ads and generative AI

The European Commission requests information on use of targeted ads and generative AI from tech platforms under the DSA.

Platforms like LinkedIn are required to comply with DSA regulations on targeted advertising and personal data use. [ more ]

TechCrunch

Privacy professionals

Europe eyes LinkedIn's use of data for ad targeting in latest DSA ask | TechCrunch

EU requests information from LinkedIn regarding ad targeting practices under the Digital Services Act (DSA)

Concerns raised over LinkedIn's use of sensitive data for ad targeting under EU law [ more ]

WIRED

Digital life

LinkedIn Tells People if You Look at Their Profile. Here's How to Turn That Off

LinkedIn is a required platform for knowledge workers.

LinkedIn is transparent about tracking users' activity. [ more ]

Forbes

5 Steps To Get Clients On LinkedIn For Your Side Hustle Idea In 2024

Craft a fully optimized LinkedIn profile tailored to your industry to attract clients.

Maintain an active presence on LinkedIn to engage with potential clients and establish credibility. [ more ]

Social Media Today

LinkedIn Shares Insights into its Latest Feed Algorithm Updates

LinkedIn is enhancing content longevity through suggested posts for targeted audiences.

Sharing knowledge consistently on LinkedIn can lead to long-term success. [ more ]

Social Media Today

LinkedIn Shares New Insights into its Latest Feed Algorithm Updates

LinkedIn is changing its algorithm to show evergreen content for an extended period.

Sharing knowledge consistently on LinkedIn will lead to positive outcomes over time. [ more ]

Entrepreneur

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Years | Entrepreneur

LinkedIn is developing 'suggested posts' to increase reach of high-quality content.

Platform shifting focus to 'knowledge and advice' over virality. [ more ]

ReadWrite

Information security

North Korean hackers use ChatGPT to scam Linkedin users

North Korean hackers are using ChatGPT to trick users on LinkedIn and other platforms.

Microsoft disrupted five state-affiliated actors using AI for malicious cyber activities. [ more ]

Above the Law

A Lawyer's Journey To LinkedIn Mastery

LinkedIn is a valuable platform for legal professionals to enhance their careers and establish thought leadership.

Attorneys can leverage LinkedIn by strategically engaging, creating thoughtful content, and committing to professional growth. [ more ]

Copyblogger

The LinkedIn Personal Branding Strategy Influencers Use

Building a strong personal brand on LinkedIn does not require an impressive resume.

Targeting a specific audience and providing content that solves their problems is key to building a personal brand on LinkedIn. [ more ]

Social Media Today

LinkedIn Launches New Media Planning API

LinkedIn offers a Media Planning API to help agencies forecast the reach and frequency of brand campaigns.

This API allows marketers to plan and drive measurable results on LinkedIn. [ more ]

Social Media Today

LinkedIn Launches New Media Planning API

The Media Planning API provides forecasted reach and frequency of brand campaigns on LinkedIn.

It allows marketers to better scenario plan and drive measurable results. [ more ]

Buffer: All-you-need social media toolkit for small businesses

How These LinkedIn Creators Are Planning for 2024

LinkedIn reached 1 billion users in 2023

Top creators on LinkedIn leveraged the platform's dynamics to grow in 2023 [ more ]

Axios

Communication is the most in-demand skill on LinkedIn for the second year in a row

Communication is the most in-demand job skill for the second year in a row, according to LinkedIn.

Soft skills, like effective communication, are still more valuable than AI skills, according to executives. [ more ]

WIRED

LinkedIn's New AI Chatbot Wants to Help You Find Your Next Job

LinkedIn is rolling out new AI-powered features for premium users looking for jobs.

The AI tools provide tailored advice, answer queries, and extract career advice from posts and articles on LinkedIn. [ more ]

New York Post

I'm a hiring manager - here's how to get your job application noticed

Quality over quantity is important when applying for jobs.

Using LinkedIn to connect with talent acquisition managers can help you stand out in the job application process. [ more ]

Forbes

Growth hacking

Council Post: Finding And Onboarding Your Clients: A Step-By-Step Method

Start by leveraging your existing network to find and onboard clients.

LinkedIn is a valuable source for finding targeted customers. [ more ]

Social Media Today

LinkedIn Launches 'Website Actions' Tracking to Simplify Ad Response Measurement

LinkedIn has launched a new ad tracking option called Website Actions.

Website Actions simplifies action tracking and allows marketers to uncover what's working and drive better results. [ more ]

KDnuggets

Learn with LinkedIn: Free Courses About AI - KDnuggets

LinkedIn offers free courses on artificial intelligence

The courses cover topics such as introduction to AI, generative AI, and leveraging generative AI for online search [ more ]

Medium

Will LinkedIn Ever Be the New Twitter?

Twitter and Tesla faced legal battles and plummeting value, contributing to the chaotic landscape of social media platforms.

Mastodon and Threads emerged as alternative social media platforms amidst the Twitter chaos, while LinkedIn launched a bold marketing campaign. [ more ]

www.mercurynews.com

East Bay (California)

Tech company layoffs surge in Bay Area with 1,000-plus additional cuts

Tech companies in the Bay Area are planning to cut over 1,000 jobs, indicating a challenging start for the region in 2024.

LinkedIn, Cruise, Carbon, Becton, Dickinson, and Invitae are among the companies that have disclosed their plans to cut jobs in the Bay Area. [ more ]

Social Media Today

LinkedIn's Removing Its Lookalike Audience Targeting Option as of Next Month

LinkedIn is removing Lookalike Audiences as an ad targeting option.

Advertisers can consider using Predictive Audiences or Audience Expansion as alternative targeting options. [ more ]

Buffer Resources

5 Social Media Predictions for 2024 (ft. Experts)

2024 has the potential to redefine the social media landscape and the creator economy.

LinkedIn is shifting from a professional networking platform to a platform that embraces creativity and allows anyone to become a creator. [ more ]

Lindsey Gamble

LinkedIn has introduced a new ad format called Sponsored Articles, which allows Company Pages to promote LinkedIn articles for various objectives such as awareness, engagement, and lead generation. - Lindsey Gamble

Sponsored Articles on LinkedIn provide B2B marketers with an opportunity to increase visibility and engagement on long-form content.

LinkedIn's native experience keeps viewers on the platform, potentially resulting in more leads compared to redirecting them to an external site. [ more ]

Social Media Today