LinkedIn is refining its feed algorithm to better balance relevant and recent content, aiming to enhance user experience. Recent adjustments resulted in a temporary appearance of more 'older posts.' The evolution of the algorithm has improved content matching with audience interests since the introduction of hashtags. Effective hashtag usage is essential for identifying relevant posts. While an AI tool aimed at enhancing LinkedIn posts was trialed, it hasn't gained popularity as authenticity remains crucial in professional contexts.
Your feed may have looked slightly different in the last few weeks, and you would have seen many more 'older posts' than you would have liked. This was part of some testing we were doing to strike the right balance between prioritising relevant content vs recent content in your feed. The dramatic shift was only temporary and it will go back to feeling far more normal now.
Since hashtags were introduced over a decade ago, I'd say our feed algorithm has really evolved, and we're just doing a better job at what content is about and trying to match it to the right audiences.
Using hashtags can be a helpful tool for viewers to easily identify what a post is about and find other related posts. However, it's important to use hashtags that are closely related to the topic of the post for them to be most effective.
Many users tried out an AI-powered tool that offers to make their LinkedIn posts look more polished, but it hasn't caught on, Roslansky says. LinkedIn is 'your professional identity,' he says, so its users need to sound authentic.
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