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3 days agoThe DIY Agency; YouTube's Dynamic Change | AdExchanger
smaller businesses that aren't working with full-service agencies, reports. Rose insists that WPP's creative and strategic talent will always "be at the heart" of its success, per Reuters, but as technology evolves, more tools need to be put directly in the hands of advertisers. Now, users of WPP Open Pro can generate channel-specific ads almost instantly and push them into WPP's Open Media Studio to activate.
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