"Over time, we'll evolve the experience as we explore applications for a variety of formats, categories, and content types for a dynamic feed of just what you're interested in refreshed, in real time, based on your last visit,"
"This isn't about replacing the incredible work creative agencies do. It's about rethinking what's possible. It gives our creative partners a new way to scale their ideas, using data and audience signals to shape where we take the work next, and how we bring those experiences to market,"
"These are tools and technology we're bringing to you because we believe they solve actual problems and drive actual value for you."
Disney+ will roll out a vertical, personalized, swipeable video feed in the U.S. later this year. The feed follows ESPN Unlimited's Verts and arrives before the combined Disney+-Hulu app experience. Disney is launching a video-generation tool for advertisers to create high-quality, connected-TV-ready commercials using existing brand assets and guidelines. An AI-powered internal tool will enable more intentional, connected, and outcome-focused media planning. Asset review and media planning tools are already in early use by Disney teams. The video-generation tool will enter beta with select clients in the coming months. Disney Advertising's Compass platform supports campaigns across the U.S. and Latin America and will add a new brand portal.
Read at TheWrap
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