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RAIN News
1 month ago
Artificial intelligence

Vox Media partners with OpenAI for AI training content, with a promise of collaborative product development

The collaboration between OpenAI and Vox Media aims to benefit both organizations through informative content, product development, and enhanced advertising capabilities. [ more ]
Sfgate
1 month ago
Marketing

Media Mix in Advertising: A Comprehensive Guide to Maximizing ROI

A media mix combines various communication channels to create powerful messages, crucial for effective marketing strategies and ROI maximization. [ more ]
#features
MacRumors
1 month ago
Apple

Apple Shares New Ads Promoting Apple Card

Apple releases ads promoting Apple Card features. [ more ]
TESLARATI
1 month ago
Cars

Tesla executives talk Model 3 Performance design in new video

Tesla shares new Model 3 Performance ad with insights from executives on design choices and features. [ more ]
MacRumors
1 month ago
Apple

Apple Shares New Ads Promoting Apple Card

Apple releases ads promoting Apple Card features. [ more ]
TESLARATI
1 month ago
Cars

Tesla executives talk Model 3 Performance design in new video

Tesla shares new Model 3 Performance ad with insights from executives on design choices and features. [ more ]
morefeatures
The Drum
1 month ago
Marketing tech

Curation in travel: A personalized, private replacement for third-party cookies

The deprecation of third-party cookies can lead to better, more private, and curated advertising experiences, benefitting the travel industry. [ more ]
The Drum
1 month ago
Marketing

Ad of the Day: Supercell's spot sees Hollywood icons face off against social media stars

Supercell launches major ad campaign featuring Hollywood and internet celebrities embodying game characters for Squad Busters. [ more ]
#creativity
Tech Times
1 month ago
Apple

New iPad Pro Ad from Apple Spotlights Artists, Creators After 'Crush' Backlash

Apple releases a new iPad Pro ad, 'Worlds Made on iPad,' focusing on artists and creators using the M4-powered tablet. The ad differs significantly from the controversial Crush! ad. [ more ]
Creative Bloq
1 month ago
Marketing

The definitive best adverts of all time list, as chosen by experts

These iconic ads showcase the power of creativity and storytelling in shaping cultural perceptions and beliefs. [ more ]
Creative Bloq
2 months ago
Graphic design

Obviously, Samsung's mocking Apple's controversial iPad Pro ad

Samsung poked fun at Apple's controversial iPad Pro ad with a response video emphasizing creativity and criticizing Apple's approach. [ more ]
Marketing Dive
2 months ago
Marketing

Samsung swipes at Apple over controversial 'Crush!' ad for iPad Pro

Samsung responds to Apple's poorly received ad with a quick, creative video highlighting the resilience of creativity. [ more ]
Entrepreneur
2 months ago
Apple

Samsung Shades Apple's Crush Ad With New 'UnCrush' Promotion | Entrepreneur

Samsung releases ad in response to Apple's 'Crush iPad Pro' ad, highlighting creativity and taking a jab at Apple's misstep. [ more ]
TechRadar
2 months ago
Wearables

'We don't crush creativity' - Samsung kicks Apple when it's down with new ad after iPad Pro controversy

The new iPad Pro ad by Apple received unintended controversy, causing Apple to issue an apology, and Samsung released a response ad emphasizing their support for creativity. [ more ]
Tech Times
1 month ago
Apple

New iPad Pro Ad from Apple Spotlights Artists, Creators After 'Crush' Backlash

Apple releases a new iPad Pro ad, 'Worlds Made on iPad,' focusing on artists and creators using the M4-powered tablet. The ad differs significantly from the controversial Crush! ad. [ more ]
Creative Bloq
1 month ago
Marketing

The definitive best adverts of all time list, as chosen by experts

These iconic ads showcase the power of creativity and storytelling in shaping cultural perceptions and beliefs. [ more ]
Creative Bloq
2 months ago
Graphic design

Obviously, Samsung's mocking Apple's controversial iPad Pro ad

Samsung poked fun at Apple's controversial iPad Pro ad with a response video emphasizing creativity and criticizing Apple's approach. [ more ]
Marketing Dive
2 months ago
Marketing

Samsung swipes at Apple over controversial 'Crush!' ad for iPad Pro

Samsung responds to Apple's poorly received ad with a quick, creative video highlighting the resilience of creativity. [ more ]
Entrepreneur
2 months ago
Apple

Samsung Shades Apple's Crush Ad With New 'UnCrush' Promotion | Entrepreneur

Samsung releases ad in response to Apple's 'Crush iPad Pro' ad, highlighting creativity and taking a jab at Apple's misstep. [ more ]
TechRadar
2 months ago
Wearables

'We don't crush creativity' - Samsung kicks Apple when it's down with new ad after iPad Pro controversy

The new iPad Pro ad by Apple received unintended controversy, causing Apple to issue an apology, and Samsung released a response ad emphasizing their support for creativity. [ more ]
morecreativity
#artificial-intelligence
Bloomberglaw
1 month ago
Artificial intelligence

Meta Investors Reject Scrutinizing Risk of AI Misinformation

Investors voted against proposals on AI-driven misinformation and advertising at Meta Platforms Inc. [ more ]
Creative Bloq
1 month ago
Artificial intelligence

Google search results will soon look very different, thanks to AI

Google is incorporating AI summaries into search results, transforming from a search engine to an AI assistant for direct answers and personalized ads. [ more ]
Digiday
2 months ago
Dining

Reddit tiene grandes planes para los anuncios de busqueda y un feed mixto mientras se adapta a la vida como empresa publica

Reddit is focusing on user growth and monetization through advertising. Despite revenue growth, it faces significant losses.
Reddit is exploring artificial intelligence as a potential solution to mitigate losses. [ more ]
Bloomberglaw
1 month ago
Artificial intelligence

Meta Investors Reject Scrutinizing Risk of AI Misinformation

Investors voted against proposals on AI-driven misinformation and advertising at Meta Platforms Inc. [ more ]
Creative Bloq
1 month ago
Artificial intelligence

Google search results will soon look very different, thanks to AI

Google is incorporating AI summaries into search results, transforming from a search engine to an AI assistant for direct answers and personalized ads. [ more ]
Digiday
2 months ago
Dining

Reddit tiene grandes planes para los anuncios de busqueda y un feed mixto mientras se adapta a la vida como empresa publica

Reddit is focusing on user growth and monetization through advertising. Despite revenue growth, it faces significant losses.
Reddit is exploring artificial intelligence as a potential solution to mitigate losses. [ more ]
moreartificial-intelligence
#paypal
Tech Times
1 month ago
Marketing

PayPal Plans to Create a New Ad Business Using Its Trove of Customer Data

PayPal plans targeted advertising platform using transaction data from PayPal and Venmo. [ more ]
The Daily Upside
1 month ago
Marketing

PayPal Grows a New Ads Business

PayPal ventures into advertising by leveraging purchase data for targeted ads on and off its platform. [ more ]
Theregister
1 month ago
Data science

PayPal plans an ad network built off your purchase history

PayPal using customer transaction data for targeted advertising. [ more ]
Tech Times
1 month ago
Marketing

PayPal Plans to Create a New Ad Business Using Its Trove of Customer Data

PayPal plans targeted advertising platform using transaction data from PayPal and Venmo. [ more ]
The Daily Upside
1 month ago
Marketing

PayPal Grows a New Ads Business

PayPal ventures into advertising by leveraging purchase data for targeted ads on and off its platform. [ more ]
Theregister
1 month ago
Data science

PayPal plans an ad network built off your purchase history

PayPal using customer transaction data for targeted advertising. [ more ]
morepaypal
#youtube
CNET
1 month ago
Privacy technologies

YouTube Is Muting or Skipping to the End of Videos for Users With Ad Blockers

Using ad blockers on YouTube may cause videos to mute, skip to the end, or end abruptly, affecting user experience. [ more ]
TechRadar
1 month ago
Privacy technologies

YouTube is becoming unwatchable for ad block users - thanks to this powerful new crackdown tactic

YouTube is reportedly auto-skipping videos for users with ad blockers. [ more ]
Adweek
1 month ago
Marketing

YouTube AI Brings Results and What's Next for Sunday Ticket

YouTube highlighted creator collaborations and AI technology at its Brandcast TV upfront, emphasizing unique content and advertiser value. [ more ]
AdExchanger
2 months ago
Marketing

YouTube Is Invading The Living Room | AdExchanger

YouTube is positioning itself as premium content on par with TV programming through its creator's large audiences. [ more ]
Marketing Dive
2 months ago
Marketing

YouTube pitches advertisers on streaming dominance, unskippable video ads

YouTube dominates streaming with innovative ad tools and content partnerships. [ more ]
Tech Times
2 months ago
Artificial intelligence

YouTube Brandcast Adds AI to Advertisement Campaigns

YouTube is optimizing Google AI in its 'Video Reach Campaigns Non-Skips' for enhanced ad performance and advertiser reach. [ more ]
CNET
1 month ago
Privacy technologies

YouTube Is Muting or Skipping to the End of Videos for Users With Ad Blockers

Using ad blockers on YouTube may cause videos to mute, skip to the end, or end abruptly, affecting user experience. [ more ]
TechRadar
1 month ago
Privacy technologies

YouTube is becoming unwatchable for ad block users - thanks to this powerful new crackdown tactic

YouTube is reportedly auto-skipping videos for users with ad blockers. [ more ]
Adweek
1 month ago
Marketing

YouTube AI Brings Results and What's Next for Sunday Ticket

YouTube highlighted creator collaborations and AI technology at its Brandcast TV upfront, emphasizing unique content and advertiser value. [ more ]
AdExchanger
2 months ago
Marketing

YouTube Is Invading The Living Room | AdExchanger

YouTube is positioning itself as premium content on par with TV programming through its creator's large audiences. [ more ]
Marketing Dive
2 months ago
Marketing

YouTube pitches advertisers on streaming dominance, unskippable video ads

YouTube dominates streaming with innovative ad tools and content partnerships. [ more ]
Tech Times
2 months ago
Artificial intelligence

YouTube Brandcast Adds AI to Advertisement Campaigns

YouTube is optimizing Google AI in its 'Video Reach Campaigns Non-Skips' for enhanced ad performance and advertiser reach. [ more ]
moreyoutube
#marketing
The Drum
1 month ago
Marketing

How Monzo plans to 'win the hearts and minds of every living room'

Monzo launches its first above-the-line campaign in 5 years to reach a broader audience and accelerate growth. [ more ]
Digiday
1 month ago
Marketing

What TikTok's uncertain future in the U.S. could mean for Snap's ad business

Snap is poised to benefit from TikTok's uncertain future in the U.S. [ more ]
Shopify
1 month ago
Marketing

Types of Advertising: 14 Ways to Market a Product (2024) - Shopify

Advertising is a multifaceted tool for engaging customers, building awareness, and influencing decisions. [ more ]
Creative Bloq
2 months ago
Marketing

The best adverts of the 2020s (so far)

The 2020s witnessed challenges with lockdowns, pandemic, and economic issues, but some exceptional ads like Emily Crisps' shone amid the chaos. [ more ]
The Verge
2 months ago
Wearables

Samsung mocks Apple's crushing iPad Pro ad with its own 'UnCrush' pitch

Samsung responded to Apple's 'Crush' ad with a video called 'UnCrush,' attempting to join the conversation and find a weak point in Apple's armor. [ more ]
Fast Company
2 months ago
Marketing

P&G shifts focus to brands for Paris Olympics ads

P&G is shifting focus from tear-jerking Olympic ad campaigns to individual brand marketing. [ more ]
The Drum
1 month ago
Marketing

How Monzo plans to 'win the hearts and minds of every living room'

Monzo launches its first above-the-line campaign in 5 years to reach a broader audience and accelerate growth. [ more ]
Digiday
1 month ago
Marketing

What TikTok's uncertain future in the U.S. could mean for Snap's ad business

Snap is poised to benefit from TikTok's uncertain future in the U.S. [ more ]
Shopify
1 month ago
Marketing

Types of Advertising: 14 Ways to Market a Product (2024) - Shopify

Advertising is a multifaceted tool for engaging customers, building awareness, and influencing decisions. [ more ]
Creative Bloq
2 months ago
Marketing

The best adverts of the 2020s (so far)

The 2020s witnessed challenges with lockdowns, pandemic, and economic issues, but some exceptional ads like Emily Crisps' shone amid the chaos. [ more ]
The Verge
2 months ago
Wearables

Samsung mocks Apple's crushing iPad Pro ad with its own 'UnCrush' pitch

Samsung responded to Apple's 'Crush' ad with a video called 'UnCrush,' attempting to join the conversation and find a weak point in Apple's armor. [ more ]
Fast Company
2 months ago
Marketing

P&G shifts focus to brands for Paris Olympics ads

P&G is shifting focus from tear-jerking Olympic ad campaigns to individual brand marketing. [ more ]
moremarketing
Exchangewire
1 month ago
Marketing

IAS Report - The State of Brand Safety in Singapore

Brand safety is crucial for marketers to maintain consumer trust and favorability, especially in Singapore. [ more ]
#paddy-power
ReadWrite
1 month ago
Europe politics

Paddy Power backs out of Euro 2024 ad featuring Boris Johnson

Paddy Power canceled a planned Euro 2024 ad with Boris Johnson after staff backlash. [ more ]
www.mediaite.com
1 month ago
Europe politics

Paddy Power Drops Brexit-Themed Euro 2024 Ad Starring Boris Johnson After Staff Backlash

Betting firm Paddy Power canceled Euro 2024 campaign with Boris Johnson after staff backlash. [ more ]
www.nytimes.com
1 month ago
Europe politics

Sports Betting Company Drops Boris Johnson From Soccer Ad

The planned advertisement featuring Boris Johnson for Paddy Power was scrapped due to backlash, impacting the company's upcoming advertising campaign. [ more ]
ReadWrite
1 month ago
Europe politics

Paddy Power backs out of Euro 2024 ad featuring Boris Johnson

Paddy Power canceled a planned Euro 2024 ad with Boris Johnson after staff backlash. [ more ]
www.mediaite.com
1 month ago
Europe politics

Paddy Power Drops Brexit-Themed Euro 2024 Ad Starring Boris Johnson After Staff Backlash

Betting firm Paddy Power canceled Euro 2024 campaign with Boris Johnson after staff backlash. [ more ]
www.nytimes.com
1 month ago
Europe politics

Sports Betting Company Drops Boris Johnson From Soccer Ad

The planned advertisement featuring Boris Johnson for Paddy Power was scrapped due to backlash, impacting the company's upcoming advertising campaign. [ more ]
morepaddy-power
#ai
The Motley Fool
1 month ago
Artificial intelligence

1 Artificial Intelligence (AI) Stock Billionaires Have Been Buying Hand over Fist | The Motley Fool

Alphabet is a popular pick among hedge funds. [ more ]
Mashable India
1 month ago
Marketing

TikTok Just Announced A Bunch Of New AI Tools For Advertising

TikTok introduces AI-based creative suite for ads to boost brand productivity and efficiency. [ more ]
Mashable SEA | Latest Entertainment & Trending
1 month ago
Marketing

TikTok just announced a bunch of new AI tools for advertising

TikTok launches AI-powered creative suite for brands to create ads efficiently. [ more ]
New York Post
1 month ago
Artificial intelligence

Google testing ads in AI-powered search as news publishers warn of looming disaster

Google is planning to include ads directly in AI-powered search results, potentially impacting site traffic and ad revenue for news publishers. [ more ]
Social Media Today
1 month ago
Marketing

Meta Adds Video to its Automated Catalog Ads

Advertise products with Meta's catalog and AI technology to reach ideal users and boost conversions through engaging video content. [ more ]
Digiday
1 month ago
Artificial intelligence

'There's a lack of trust': Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit

AI is a potential ally but also brings challenges for programmatic marketers. [ more ]
The Motley Fool
1 month ago
Artificial intelligence

1 Artificial Intelligence (AI) Stock Billionaires Have Been Buying Hand over Fist | The Motley Fool

Alphabet is a popular pick among hedge funds. [ more ]
Mashable India
1 month ago
Marketing

TikTok Just Announced A Bunch Of New AI Tools For Advertising

TikTok introduces AI-based creative suite for ads to boost brand productivity and efficiency. [ more ]
Mashable SEA | Latest Entertainment & Trending
1 month ago
Marketing

TikTok just announced a bunch of new AI tools for advertising

TikTok launches AI-powered creative suite for brands to create ads efficiently. [ more ]
New York Post
1 month ago
Artificial intelligence

Google testing ads in AI-powered search as news publishers warn of looming disaster

Google is planning to include ads directly in AI-powered search results, potentially impacting site traffic and ad revenue for news publishers. [ more ]
Social Media Today
1 month ago
Marketing

Meta Adds Video to its Automated Catalog Ads

Advertise products with Meta's catalog and AI technology to reach ideal users and boost conversions through engaging video content. [ more ]
Digiday
1 month ago
Artificial intelligence

'There's a lack of trust': Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit

AI is a potential ally but also brings challenges for programmatic marketers. [ more ]
moreai
#influencer-marketing
Digiday
1 month ago
Podcast

Which podcast trends are capturing advertisers' attention in 2024

Podcasts defy the trend of short content for better engagement and ad revenue growth. [ more ]
Exchangewire
1 month ago
Marketing

Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

Brands are turning to the creator economy for deeper audience engagement, but scaling creator-generated content is challenging. [ more ]
Digiday
1 month ago
Podcast

Which podcast trends are capturing advertisers' attention in 2024

Podcasts defy the trend of short content for better engagement and ad revenue growth. [ more ]
Exchangewire
1 month ago
Marketing

Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

Brands are turning to the creator economy for deeper audience engagement, but scaling creator-generated content is challenging. [ more ]
moreinfluencer-marketing
#streaming-services
Adweek
1 month ago
Marketing

Adweek Podcast: Are TV Upfronts Still Worth It?

TV Upfronts gather networks and streaming services to attract advertisers for upcoming season schedules. [ more ]
Tom's Guide
1 month ago
Tech industry

Ads are coming to Prime Video Australia - here's what it means for your Prime membership

Prime Video in Australia to introduce ads on basic plan from July 2nd, 2024, with limited advertisements. [ more ]
MarTech
2 months ago
Marketing

3 reasons why digital video and CTV are booming in 2024 | MarTech

Video ad spend to rise 16% in 2024 due to CTV's deep penetration and consumer acceptance. [ more ]
Digiday
2 months ago
Marketing

How the NBA's broadcast rights tussle could affect advertisers

Streaming services may bring new audiences and opportunities for advertisers in the NBA media rights landscape. [ more ]
Deadline
2 months ago
Marketing

Amazon Execs Paul Kotas & Mike Hopkins Kick Off Tech Giant's First Upfront, Touting Prime Video As A "One-Stop Shop" For Viewers And Advertisers

Amazon aims to be a 'one-stop shop' for viewers and advertisers through Prime Video content and advertising efforts. [ more ]
Adweek
1 month ago
Marketing

Adweek Podcast: Are TV Upfronts Still Worth It?

TV Upfronts gather networks and streaming services to attract advertisers for upcoming season schedules. [ more ]
Tom's Guide
1 month ago
Tech industry

Ads are coming to Prime Video Australia - here's what it means for your Prime membership

Prime Video in Australia to introduce ads on basic plan from July 2nd, 2024, with limited advertisements. [ more ]
MarTech
2 months ago
Marketing

3 reasons why digital video and CTV are booming in 2024 | MarTech

Video ad spend to rise 16% in 2024 due to CTV's deep penetration and consumer acceptance. [ more ]
Digiday
2 months ago
Marketing

How the NBA's broadcast rights tussle could affect advertisers

Streaming services may bring new audiences and opportunities for advertisers in the NBA media rights landscape. [ more ]
Deadline
2 months ago
Marketing

Amazon Execs Paul Kotas & Mike Hopkins Kick Off Tech Giant's First Upfront, Touting Prime Video As A "One-Stop Shop" For Viewers And Advertisers

Amazon aims to be a 'one-stop shop' for viewers and advertisers through Prime Video content and advertising efforts. [ more ]
morestreaming-services
Digiday
1 month ago
Marketing

Why brands are relying on multi-screen attribution insights

Advertisers prioritize multi-screen attribution for campaign success based on consumer behavior insights. [ more ]
#roi
Adweek
1 month ago
Marketing

Snapchat Adds Lower Funnel Tools for Performance Marketers

Snapchat shifts to immediate purchases for higher returns through upgraded lower funnel ad products and streamlined ad formats. [ more ]
EMARKETER
2 months ago
Marketing

Marketers confident in LinkedIn's ability to deliver positive ROI

LinkedIn is the top social platform most marketers worldwide believe will provide a positive ROI. [ more ]
Adweek
1 month ago
Marketing

Snapchat Adds Lower Funnel Tools for Performance Marketers

Snapchat shifts to immediate purchases for higher returns through upgraded lower funnel ad products and streamlined ad formats. [ more ]
EMARKETER
2 months ago
Marketing

Marketers confident in LinkedIn's ability to deliver positive ROI

LinkedIn is the top social platform most marketers worldwide believe will provide a positive ROI. [ more ]
moreroi
#tiktok
Adweek
1 month ago
Marketing

TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools

TikTok announced AI-powered tools for advertisers aiming to simplify and enhance the creation of relevant ads on the platform. [ more ]
Social Media Today
1 month ago
Marketing

TikTok Announces New Ad Tools at TikTok World Event

TikTok launches 'Symphony', a Creative AI suite for ad partners to streamline content creation. [ more ]
Digiday
1 month ago
Marketing

TikTok moves toward 'performance automation vision' with latest machine learning ad tools

TikTok introduces Performance Automation, enhancing ad automation capabilities to reassure advertisers and maintain engagement despite legal challenges. [ more ]
AdExchanger
1 month ago
Marketing

Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart's Margins | AdExchanger

Google argues against jury in antitrust trial, offers monetary damages, and fears disclosure impact. Walmart profits from advertising. TikTok competes with YouTube. [ more ]
AdExchanger
2 months ago
Marketing

TikTok's Tricky Suitors; The New Age Of Upfronts | AdExchanger

TikTok's Chinese owner ByteDance must divest the app within a year to avoid banishment from US app stores and devices. [ more ]
Adweek
1 month ago
Marketing

TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools

TikTok announced AI-powered tools for advertisers aiming to simplify and enhance the creation of relevant ads on the platform. [ more ]
Social Media Today
1 month ago
Marketing

TikTok Announces New Ad Tools at TikTok World Event

TikTok launches 'Symphony', a Creative AI suite for ad partners to streamline content creation. [ more ]
Digiday
1 month ago
Marketing

TikTok moves toward 'performance automation vision' with latest machine learning ad tools

TikTok introduces Performance Automation, enhancing ad automation capabilities to reassure advertisers and maintain engagement despite legal challenges. [ more ]
AdExchanger
1 month ago
Marketing

Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart's Margins | AdExchanger

Google argues against jury in antitrust trial, offers monetary damages, and fears disclosure impact. Walmart profits from advertising. TikTok competes with YouTube. [ more ]
AdExchanger
2 months ago
Marketing

TikTok's Tricky Suitors; The New Age Of Upfronts | AdExchanger

TikTok's Chinese owner ByteDance must divest the app within a year to avoid banishment from US app stores and devices. [ more ]
moretiktok
#digital-marketing
Digiday
1 month ago
Marketing tech

WTF is ID spoofing?

Colossus SSP accused of tricking advertisers by changing user IDs for higher CPM. [ more ]
Modern Retail
2 months ago
Marketing

Research Briefing: Amazon promotes streaming ads to advertisers

Amazon is expanding its ad products on Prime Video to compete with traditional media companies, facing pressure from retail competitors. [ more ]
Harvard Business Review
2 months ago
Marketing tech

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Consumers may not notice the change from phasing out third-party cookies, but it will significantly impact digital marketers. [ more ]
Digiday
1 month ago
Marketing tech

WTF is ID spoofing?

Colossus SSP accused of tricking advertisers by changing user IDs for higher CPM. [ more ]
Modern Retail
2 months ago
Marketing

Research Briefing: Amazon promotes streaming ads to advertisers

Amazon is expanding its ad products on Prime Video to compete with traditional media companies, facing pressure from retail competitors. [ more ]
Harvard Business Review
2 months ago
Marketing tech

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Consumers may not notice the change from phasing out third-party cookies, but it will significantly impact digital marketers. [ more ]
moredigital-marketing
Social Media Today
1 month ago
Marketing

Meta Adds Video to Its Automated Catalog Ads

Advertisers can upload entire product catalogs to Meta for personalized ad displays based on user preferences. [ more ]
Social Media Today
1 month ago
Marketing

Snapchat Announces Partnership With Data Management Platform Tealium

Partnership with Tealium enables Snap to enhance data access for Snap ads. [ more ]
#technology
Coindesk
1 month ago
Business

On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience

Crypto community despises ads, yet much of crypto operations are essentially ads. [ more ]
Exchangewire
2 months ago
Marketing

How Tech Can Redefine the Big Match Experience for Sports Fans

The role of technology in reshaping creativity in advertising, specifically in reaching global sport fanbases across different timezones. [ more ]
Coindesk
1 month ago
Business

On-Chain Ads Are Finally Here, in a Win for Privacy and User Experience

Crypto community despises ads, yet much of crypto operations are essentially ads. [ more ]
Exchangewire
2 months ago
Marketing

How Tech Can Redefine the Big Match Experience for Sports Fans

The role of technology in reshaping creativity in advertising, specifically in reaching global sport fanbases across different timezones. [ more ]
moretechnology
The Drum
1 month ago
Marketing

Best Ads of the Week: Jeremy Renner runs again for Brooks & Samsung shades Apple ad

Global campaigns featuring Timothée Chalamet, Danny Dyer, and plant-based ham stood out. [ more ]
Digiday
1 month ago
Marketing

As Roblox expands its advertising network, child safety concerns are on the horizon

Roblox's expanding advertising network poses revenue opportunities but brings child safety challenges. [ more ]
Shopify
1 month ago
Marketing

Inbound vs. Outbound Marketing: How To Leverage Each for Sales (2024) - Shopify

Inbound vs Outbound Marketing [ more ]
#google
Retail Brew
1 month ago
Marketing

Google unveils new AI-powered tools for e-commerce brands

Google introduces new tools to enhance online marketing for retailers. [ more ]
WIRED
1 month ago
Artificial intelligence

Google Taps AI to Show Shoppers How Clothes Fit Different Bodies

Google announced an ad format linking short-form videos to search ads, along with AI-generated text summaries. New tools allow AI-generated product images based on brand photos. [ more ]
AdExchanger
2 months ago
Marketing

GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue | AdExchanger

Google announced US launch of Generative Search Experience at I/O summit, presenting both opportunities and risks. [ more ]
Retail Brew
1 month ago
Marketing

Google unveils new AI-powered tools for e-commerce brands

Google introduces new tools to enhance online marketing for retailers. [ more ]
WIRED
1 month ago
Artificial intelligence

Google Taps AI to Show Shoppers How Clothes Fit Different Bodies

Google announced an ad format linking short-form videos to search ads, along with AI-generated text summaries. New tools allow AI-generated product images based on brand photos. [ more ]
AdExchanger
2 months ago
Marketing

GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue | AdExchanger

Google announced US launch of Generative Search Experience at I/O summit, presenting both opportunities and risks. [ more ]
moregoogle
Vulture
1 month ago
Writing

Lord Maurice Saatchi's Big Book of Orgasms

Lord Maurice Saatchi uses his advertising expertise to pitch his book 'Orgasm' by challenging preconceived notions, priced at $100, aiming to create a mind orgasm of a different kind. [ more ]
#pinterest
Digiday
1 month ago
Dining

Las marcas le hacen espacio a Pinterest en sus presupuestos publicitarios

Brands are increasing advertising budgets on Pinterest due to its enhanced focus on online shopping. [ more ]
Modern Retail
1 month ago
Marketing

Brands are making room for Pinterest in their ad budgets

Brands are increasing advertising budgets on Pinterest due to new direct-response ad units and CEO's push for enhanced shopping experience. [ more ]
Digiday
1 month ago
Dining

Las marcas le hacen espacio a Pinterest en sus presupuestos publicitarios

Brands are increasing advertising budgets on Pinterest due to its enhanced focus on online shopping. [ more ]
Modern Retail
1 month ago
Marketing

Brands are making room for Pinterest in their ad budgets

Brands are increasing advertising budgets on Pinterest due to new direct-response ad units and CEO's push for enhanced shopping experience. [ more ]
morepinterest
Marketplace
1 month ago
Artificial intelligence

What's up with Google's new AI summary in search results? - Marketplace

Consumers benefit from Google's AI summaries, but concerns arise about reduced critical thinking and impact on businesses. [ more ]
The Drum
1 month ago
Marketing

Why do so many ads get panned or banned? And how can agencies stop dropping the ball?

Agencies and clients must ensure accurate and appropriate ads to avoid backlash and regulatory issues. [ more ]
Creative Bloq
1 month ago
Graphic design

Clever 'broken slogan' billboards make an important point about branding

The impact of poor translation on brand slogans can be significant. [ more ]
My Money Chronicles
1 month ago
Marketing

Local Marketing Tactics For Your Side Hustle - My Money Chronicles

Local marketing tactics are essential for connecting with local consumers and boosting the success of your business. [ more ]
Morningstar, Inc.
2 months ago
Marketing

Baidu Earnings: Advertising Weakness Offset by Continued Growth In Cloud Business

Baidu's generative AI and AI cloud businesses are offsetting advertising headwinds, paving the way for potential growth in the future. [ more ]
#netflix
TipRanks Financial
2 months ago
Marketing

Analyst Recommends 'Buy' for Netflix Citing NFL Rights Acquisition and Ad Tech Advancements - TipRanks.com

Nollen reiterates Buy rating on Netflix stocks due to strategic growth factors and ad tech advancements. [ more ]
Marketing Dive
2 months ago
Marketing

Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

Netflix's ad-supported plan has 40 million users, partners with key platforms for advertisers, and plans to launch an in-house ad tech platform. [ more ]
Engadget
2 months ago
Tech industry

Netflix is becoming an ad-tech company

Netflix has shifted towards embracing ad-supported tiers to make their services more affordable. [ more ]
The Drum
2 months ago
Marketing

The Drum's Daily Briefing: Netflix's ad server plans & news not 'unsafe' for advertisers

Netflix surprises by launching adtech platform challenging Google & Amazon, aiming for personalized advertising. Stagwell debunks news brand safety myths. P&G shifts to spotlight individual products in Olympic ads. [ more ]
AdExchanger
2 months ago
Tech industry

Netflix Is Launching Its Own Ad Tech | AdExchanger

Netflix is focused on proving its viability as an ad channel and expanding its ad tech platform to increase control and transparency. [ more ]
Benzinga
2 months ago
Marketing tech

Netflix Says In-House Ad-Tech Coming: The Trade Desk And Magnite Shares Climb - Netflix (NASDAQ:NFLX)

Netflix to launch in-house ad platform by 2025, partnering with The Trade Desk, Google's Display & Video 360, and Magnite. [ more ]
TipRanks Financial
2 months ago
Marketing

Analyst Recommends 'Buy' for Netflix Citing NFL Rights Acquisition and Ad Tech Advancements - TipRanks.com

Nollen reiterates Buy rating on Netflix stocks due to strategic growth factors and ad tech advancements. [ more ]
Marketing Dive
2 months ago
Marketing

Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

Netflix's ad-supported plan has 40 million users, partners with key platforms for advertisers, and plans to launch an in-house ad tech platform. [ more ]
Engadget
2 months ago
Tech industry

Netflix is becoming an ad-tech company

Netflix has shifted towards embracing ad-supported tiers to make their services more affordable. [ more ]
The Drum
2 months ago
Marketing

The Drum's Daily Briefing: Netflix's ad server plans & news not 'unsafe' for advertisers

Netflix surprises by launching adtech platform challenging Google & Amazon, aiming for personalized advertising. Stagwell debunks news brand safety myths. P&G shifts to spotlight individual products in Olympic ads. [ more ]
AdExchanger
2 months ago
Tech industry

Netflix Is Launching Its Own Ad Tech | AdExchanger

Netflix is focused on proving its viability as an ad channel and expanding its ad tech platform to increase control and transparency. [ more ]
Benzinga
2 months ago
Marketing tech

Netflix Says In-House Ad-Tech Coming: The Trade Desk And Magnite Shares Climb - Netflix (NASDAQ:NFLX)

Netflix to launch in-house ad platform by 2025, partnering with The Trade Desk, Google's Display & Video 360, and Magnite. [ more ]
morenetflix
#amazon
Forbes
2 months ago
Tech industry

Amazon Stock: Nearing $2 Trillion Club From AWS Growth & Ads Catalyst

Amazon's AWS and advertising segments are driving the company's growth and are expected to account for a significant portion of its revenue in the future. [ more ]
Digiday
2 months ago
Tech industry

Amazon's upfront debut crowns its courtship of adland

Amazon is diversifying its pitch to include showbiz glamor in addition to data-based advertising strategies. [ more ]
AdExchanger
2 months ago
Marketing

Amazon's First Upfront Is All About Advertising And Sports | AdExchanger

Amazon focused on advertising and ad tech during its first upfront event, emphasizing its scale, data, and content. [ more ]
Forbes
2 months ago
Tech industry

Amazon Stock: Nearing $2 Trillion Club From AWS Growth & Ads Catalyst

Amazon's AWS and advertising segments are driving the company's growth and are expected to account for a significant portion of its revenue in the future. [ more ]
Digiday
2 months ago
Tech industry

Amazon's upfront debut crowns its courtship of adland

Amazon is diversifying its pitch to include showbiz glamor in addition to data-based advertising strategies. [ more ]
AdExchanger
2 months ago
Marketing

Amazon's First Upfront Is All About Advertising And Sports | AdExchanger

Amazon focused on advertising and ad tech during its first upfront event, emphasizing its scale, data, and content. [ more ]
moreamazon
www.nytimes.com
2 months ago
US news

New Ad Taunts Trump: Take the Stand, Donald, or Admit You're a Coward'

A center-left group is challenging Donald Trump to testify in his criminal trial, highlighting his past comments on the Fifth Amendment. [ more ]
Brattleboro Reformer
2 months ago
Health

The More Kids Use Social Media, The More They're Likely to Vape

Spending more than seven hours on social media increases odds of vaping/smoking in youth. [ more ]
The Motley Fool
2 months ago
Artificial intelligence

2 Artificial Intelligence Stocks to Buy Hand Over Fist in May | The Motley Fool

Meta Platforms and Alphabet are solid AI stocks with strong advertising businesses. [ more ]
Investing.com Australia
2 months ago
Marketing

Earnings call: iQIYI posts record operating income, bullish on content and AI By Investing.com

iQIYI achieved a record non-GAAP operating income of RMB1.1 billion, with a 14% margin. [ more ]
Mobile World Live
2 months ago
Canada news

Tencent profits on advertising gains

Tencent's profit increased over 50% due to a focus on high-quality revenue streams, indicating a possible recovery in China's tech sector. [ more ]
InsideEVs
2 months ago
Tech industry

Tesla Is Going All-Out To Convince Shareholders To Approve Musk's $56 Billion Pay

Tesla is spending big on convincing shareholders to approve Musk's compensation package. [ more ]
Bored Panda
2 months ago
Graphic design

Apple Apologizes For "Tone Deaf" iPad Ad Following Global Outrage

Apple's iPad Pro ad faced backlash, criticized for being tone-deaf. [ more ]
Non Profit News | Nonprofit Quarterly
2 months ago
Marketing

Are Advertising and Marketing on the Brink of a Union Wave? - Non Profit News | Nonprofit Quarterly

Mainstream media unions highly established, while sections like advertising and PR remain nonunion. New potential for unionization in overlooked sectors like advertising and PR. [ more ]
AdExchanger
2 months ago
Marketing tech

Disney's Upfront Spotlights ESPN And Hulu | AdExchanger

Disney emphasizes its TV content offerings, including sports, during upfront event to attract viewers and advertisers. [ more ]
#expedia
Adweek
2 months ago
Marketing

Expedia Expands Ad Business With Travel Media Network Launch

Advertisers can now target Expedia audiences across the open web. [ more ]
Marketing Dive
2 months ago
Marketing

Inside Expedia's plan to be the world's travel media network

Expedia launches Travel Media Network leveraging its advertising experience and global reach for targeted ads in the booming media network space. [ more ]
Digiday
2 months ago
Marketing

Expedia's launching a retail media network. Is it late for departure?

Expedia has expanded its business to include a retail media network alongside its travel services. [ more ]
Adweek
2 months ago
Marketing

Expedia Expands Ad Business With Travel Media Network Launch

Advertisers can now target Expedia audiences across the open web. [ more ]
Marketing Dive
2 months ago
Marketing

Inside Expedia's plan to be the world's travel media network

Expedia launches Travel Media Network leveraging its advertising experience and global reach for targeted ads in the booming media network space. [ more ]
Digiday
2 months ago
Marketing

Expedia's launching a retail media network. Is it late for departure?

Expedia has expanded its business to include a retail media network alongside its travel services. [ more ]
moreexpedia
Investing.com Australia
2 months ago
Marketing

Earnings call: BuzzFeed reports Q1 revenue decline, eyes AI for growth By Investing.com

BuzzFeed's Q1 2024 revenues fell by 18% YoY to $44.8 million.
Programmatic advertising for BuzzFeed and HuffPost grew by 6% YoY.
BuzzFeed completed a restructuring program, saving $23 million annually.
Q2 outlook predicts a revenue decline of 21-30% YoY. [ more ]
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