#advertising

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#generative-ai
fromwww.aljazeera.com
1 day ago

Canadians pull Reagan advertisement after furious Trump halts trade talks

Trump announced on his Truth Social network on Thursday that he had terminated all negotiations with Canada over what he called the fake advertising campaign that he said misrepresented fellow Republican President Reagan. list of 4 itemsend of list Less than 24 hours later, Ontario's Premier Doug Ford said he was suspending the advertisement after talking to Canadian Prime Minister Mark Carney about the spiralling row with Washington.
Canada news
#amazon
fromBenzinga
1 day ago
E-Commerce

Amazon Poised For Big 2026 Breakout, Says Analyst - Amazon.com (NASDAQ:AMZN)

fromBenzinga
1 day ago
E-Commerce

Amazon Poised For Big 2026 Breakout, Says Analyst - Amazon.com (NASDAQ:AMZN)

France news
fromwww.nytimes.com
2 days ago

Video: New Star of an Ad Campaign: The Louvre Heist Ladder

A lift truck used in the Louvre jewelry heist became the focal point of an ad campaign after the manufacturer capitalized on the connection.
Marketing tech
fromThe Drum
2 days ago

Why the future of ad testing might live inside your head

Clinical-grade EEG headsets are being used to measure real-time emotional responses to ads, shifting campaign testing from surveys to brain data.
Marketing
fromThe Drum
2 days ago

10 Questions on Advertising with...Vico Benevides, co-founder and CCO, Asia

Vico Benevides built a globally awarded creative career, launched his own agency Asia, and follows the guiding principle: be humble, be passionate and work hard.
Media industry
fromRAIN News
3 days ago

Global launches video podcast studio; also new sports division

Global launched Global Studios for video-first podcast brands and created Sport by Global to connect athletes, rights holders, and brands with fans.
Video games
fromGameSpot
2 days ago

A New Razer Headset Ad Is Under Fire For Its Negative Portrayal Of Women

Razer's TikTok ad depicts a woman as excessively talkative, reinforcing sexist gaming stereotypes and triggering widespread user backlash.
#ai
fromVariety
1 week ago
Marketing tech

Ryan Reynolds Tracks Down a Real Human Named Tilly Norwood (Not the AI Actress) to Star in Ad for Mint Mobile's Home Internet Service

fromVariety
1 week ago
Marketing tech

Ryan Reynolds Tracks Down a Real Human Named Tilly Norwood (Not the AI Actress) to Star in Ad for Mint Mobile's Home Internet Service

Television
fromTODAY.com
2 days ago

Boston Rob's No. 1 Rule for 'Survivor' - And How it Applies to Parenting

Boston Rob unmasked himself as the mascot for a Dunkin' x Kahlúa Caramel Swirl Cream Liqueur ad, echoing his dramatic 'Traitors' reveals and playful deception.
#wpp
Pets
fromwww.theguardian.com
2 days ago

Dogs bred for herding sheep shouldn't be stuck in the city. I would know years ago, I tearfully gave one up | Rebecca Shaw

Working dog breeds like kelpies are unsuited to apartment living and require significant exercise and appropriate space, often neglected in urban settings.
Artificial intelligence
fromwww.businessinsider.com
2 days ago

Some marketers are proudly touting anti-AI campaigns, but those promises could put them in a tricky spot down the road

Some major consumer brands publicly reject AI and promote human-authenticity even as corporate adoption and executive investment in AI continue and may become inevitable.
#google-ads
#openai
fromFuturism
1 week ago
Marketing

OpenAI's Marketing Efforts Are Embarrassingly Ineffective, New Consumer Research Finds

fromMashable India
3 weeks ago
Marketing

Watch: OpenAI Releases Series Of New Ads For ChatGPT; Internet Jibes 'Surprisingly Human Ad For An Inhuman Corp'

fromCreative Boom
3 weeks ago
Artificial intelligence

OpenAI's first big ChatGPT campaign signals a new era

OpenAI launched a cinematic global campaign portraying ChatGPT as an everyday tool helping people achieve small, meaningful accomplishments.
fromFast Company
3 weeks ago
Artificial intelligence

OpenAI's first major brand campaign wants to win your heart and mind

OpenAI launched emotionally driven ChatGPT ads showcasing everyday uses to attract users amid intensifying AI competition.
fromFuturism
1 week ago
Marketing

OpenAI's Marketing Efforts Are Embarrassingly Ineffective, New Consumer Research Finds

fromMashable India
3 weeks ago
Marketing

Watch: OpenAI Releases Series Of New Ads For ChatGPT; Internet Jibes 'Surprisingly Human Ad For An Inhuman Corp'

fromVariety
3 days ago

Hallmark, Bravo, Lifetime and the Female Casual Gamer: Ad Buyers, Look Out for the Crossover Between Women's Mobile Gaming and TV Viewing Habits

Women are just underserved in being targeted as gamers, generally, from an advertising lens,
Video games
Marketing tech
fromMarketing Dive
4 days ago

Omnicom outlines biggest synergies with IPG as mega-deal nears close

Omnicom expects to complete its $13B+ acquisition of Interpublic in late November, boosting media, healthcare, precision marketing, and AI-driven capabilities.
#pregnancy
#tiktok
fromDigiday
6 days ago
Marketing

TikTok's ongoing U.S. uncertainty has marketers rethinking next year's budgets

fromDigiday
6 days ago
Marketing

TikTok's ongoing U.S. uncertainty has marketers rethinking next year's budgets

fromTipRanks Financial
4 days ago

Netflix says on track to more than double ads revenue in 2025 - TipRanks.com

We've come a long way in building our advertising business in less than three years. In that time, we've gone from zero members on our ads plan to achieving sufficient scale in all 12 of our ads markets (and we'll continue to grow from here), building out our ad sales and operations teams, and enhancing our capabilities for advertisers including launching our own first party ad tech stack (Netflix Ads Suite).
Marketing tech
#ai-wearables
fromBusiness Insider
4 days ago
Marketing

New Yorkers defaced subway ads for Friend's AI wearable. Then Heineken joined the fray with a cheeky billboard.

fromGothamist
2 weeks ago
Artificial intelligence

The guy behind those 'Friend' ads in the subways is tired of talking to New Yorkers

fromBusiness Insider
4 days ago
Marketing

New Yorkers defaced subway ads for Friend's AI wearable. Then Heineken joined the fray with a cheeky billboard.

fromGothamist
2 weeks ago
Artificial intelligence

The guy behind those 'Friend' ads in the subways is tired of talking to New Yorkers

#apple
fromThe Drum
5 days ago
Apple

Ad of the Day: Jane Goodall narrates Apple's celebration of creativity's first spark

fromThe Drum
5 days ago
Apple

Ad of the Day: Jane Goodall narrates Apple's celebration of creativity's first spark

Marketing tech
fromAdExchanger
5 days ago

The Things We Carry; Tick Tock, We're Waiting | AdExchanger

Hardware rollouts face significant engineering delays while social platforms like TikTok confront ad uncertainty and competition from emerging AI video services.
fromInside Higher Ed | Higher Education News, Events and Jobs
6 days ago

Ask the Administrator: Advertising

So many thoughts ... For obvious reasons, I've been reflecting a lot lately on my old constitutional law coursework. As long as the Supreme Court holds that money is speech-and the Supreme Court retains enough legitimacy to be taken seriously-I foresee major free speech issues around restricting advertising. If I were a betting man, I'd bet that the court's legitimacy will have a shorter shelf life than its view on the "marketplace of ideas," given how aggressively it's shedding any pretense of respect for precedent.
Marketing
#meta-platforms
fromAol
3 weeks ago
Privacy professionals

Meta to use AI chats to personalize content and ads from December

fromAol
3 weeks ago
Tech industry

1 Underrated Reason to Buy This Trillion-Dollar Artificial Intelligence (AI) Stock

fromAol
3 weeks ago
Artificial intelligence

1 Underrated Reason to Buy This Trillion-Dollar Artificial Intelligence (AI) Stock

fromAol
3 weeks ago
Privacy professionals

Meta to use AI chats to personalize content and ads from December

fromAol
3 weeks ago
Tech industry

1 Underrated Reason to Buy This Trillion-Dollar Artificial Intelligence (AI) Stock

fromAol
3 weeks ago
Artificial intelligence

1 Underrated Reason to Buy This Trillion-Dollar Artificial Intelligence (AI) Stock

fromSearch Engine Roundtable
1 week ago

Watch Google's Liz Reid On AI Search, Ad Clicks, Publishers & More

Tim Higgins: Today on Bold Names, Liz Reid. She oversees Google Search and is something of a Google lifer. Having been there more than 20 years, she has seen some of the biggest moments for this company.
Artificial intelligence
fromCreative Bloq
1 week ago

McDonald's Street Fighter burger ads are a pixel-perfect hadouken of nostalgia

McDonald's just showed how brands can use retro gaming to make pretty much anything look cool. The fastfood giant has cooked up a trio of TV ads that turn its new Street Fighter 'Street Burgers' into signature special attack moves in a pixel-perfect homage to Capcom's classic arcade game. Made for McDonald's Japan, the campaign boasts authentic-looking animation, including custom sprites in the style of Street Fighter II.
Marketing
Media industry
fromUSA TODAY
1 week ago

Marketers and news: Event spotlights power of partnership between news media and brands

News remains a powerful channel for brands to reach consumers, with AI and video storytelling offering new opportunities despite brand-safety concerns.
#creator-economy
Marketing
fromThe Drum
1 week ago

The Drum Awards Festival: Patron, Walmart, Ikea & more vie for Gold as shortlists announced

The Drum Awards Festival announced its 2025 nominees across advertising, B2B, design, media and more, with live shows November 17–20 in London and streamed online.
Television
fromBuzzFeed
1 week ago

30 Very, Very, Very Random '90s Things That Anyone Between The Ages Of 36-47 Hasn't Thought About In 25 Years And Maybe Even Longer

Nostalgic cultural touchstones include TV dating shows, daytime talk-show audience rituals, novelty car antenna toppers, movie guidebooks, celebrity workout tapes, and Apple's Think Different ads.
#tesla
Major League Baseball
fromDefector
1 week ago

The MLB App Won't Stop Forcing Me To Remember 9/11 | Defector

MLB’s Audacy-substituted radio-stream ads are repetitive, poorly timed, and mostly in-house trivia or promo spots replayed obsessively during playoff games.
Artificial intelligence
fromMiami Herald
1 week ago

Is that a newscast or a sales pitch? New AI videos make it tough to tell

AI-generated videos and fake newscasts are being used by lawyers and advertisers to create convincing, localized ads that mimic news to solicit clients.
Marketing
fromThe Cool Down
1 week ago

Onlooker sparks outrage with photo of obnoxious sighting on local street: 'I hate this for so many reasons'

Mobile billboards in Tahoe sparked community frustration due to visual pollution, safety and consumerism concerns, prompting calls to report zoning violations.
fromGameSpot
1 week ago

Xbox Ad For The Outer Worlds 2 Jokes About Bribing People To Like The Game

Schwartz plays a character with the title "Head of Sequels." In the video, he offers up some strange ideas to help people understand and appreciate The Outer Worlds 2. One of his ideas is to bribe people to like the game. Another is firing t-shirts at them. This is all done under the idea that The Outer Worlds 2 has "big sequel energy."
Video games
fromHarvard Business Review
1 week ago

Jimmy Fallon and Bozoma Saint John on What It Takes for People, Products, and Brands to Break Through

ALISON BEARD: I'm Alison Beard. ADI IGNATIUS: I'm Adi Ignatius. This is HBR IdeaCast. ALISON BEARD: Adi, you are very familiar with both of the guests on today's show. One is a comedian and talk show host, Jimmy Fallon. The other is a marketing executive turned reality TV star, Bozoma Saint John. But what they have in common beyond TV is an expertise on how to create breakthrough moments for themselves, their offerings, and all of the brands that they're associated with.
Marketing
France news
fromYahoo Finance
1 week ago

France's Publicis says AI drives its growth, raises yearly forecast again

Publicis raised its full-year organic growth forecast, attributing accelerated company and client growth to AI-powered services built on extensive data and technology investments.
E-Commerce
fromModern Retail
1 week ago

Modern Retail+ Research: 5 charts on the state of retail media

Brands are increasing investment in retail media networks and testing multiple platforms as retailers monetize data-driven advertising and drive revenue growth.
Marketing tech
fromDigiday
1 week ago

The Sora-TikTok U.S. era of short-form video

TikTok's U.S. spin-off and emerging AI-generated short-video apps threaten algorithm effectiveness, advertiser reach, and raise significant brand safety and suitability concerns.
Artificial intelligence
fromDear Media
1 week ago

Authenticity Still Matters in a World Full of AI Slop - Dear Media

Authentic, human-driven creativity becomes increasingly valuable as AI-generated content proliferates and consumers react negatively to deceptive, overly perfect synthetic imagery.
Marketing
fromSfgate
1 week ago

Why Advertisers Should Continue in Adverse Economic Times

Brands that continue advertising through economic downturns often gain visibility, credibility, and competitive advantage, emerging as category leaders after recovery.
Environment
fromCreative Bloq
2 weeks ago

I'm obsessed with Back Market's powerful iPhone ads

Back Market's 'Let's End Fast Tech' campaign contrasts iPhone photos across years to highlight incremental camera improvements and environmental damage from fast tech and e-waste.
fromTipRanks Financial
2 weeks ago

Instagram Could Be Coming to Your TV as META Targets YouTube Audience - TipRanks.com

Mosseri said Instagram needs to adapt to changing user habits, noting that more people now watch videos on their TVs. He acknowledged that not developing a TV app earlier was a missed opportunity, adding that Instagram now aims to deliver a strong presence across all major devices. He added that if people are watching more on TV, then the company needs to be there too.
Tech industry
Artificial intelligence
fromDigiday
2 weeks ago

Advertising Week Briefing: Podcast industry juggles using AI tools with maintaining medium's intimacy

AI enhances podcast production and ad targeting but creates transparency, ethical, and regulatory risks that can undermine listener trust.
Media industry
fromAxios
2 weeks ago

People Inc. laying off 226 people

People Inc. is cutting staff while investing in digital capabilities and hiring to reposition for growth amid a challenging ad market and AI threats.
Marketing
fromCreative Bloq
2 weeks ago

Burger King's new baby ads are making me uncomfortable

Burger King's 'It's only natural' campaign shows babies reaching for parents' fast food, creating discomfort and implying a misleading natural claim that requires a disclaimer.
fromFast Company
2 weeks ago

Bozoma Saint-John on advertising's reality TV moment

On how she became a part of the show: Jimmy had the idea and sold it probably a year before we had a conversation. The challenge that he was facing was that, of course, he's a genius at what he does, commenting about pop culture and making creative partnerships. But what he would say he doesn't have is the résumé, the professional corporate chops to back it up. So he needed a partner to add legitimacy to the show.
Marketing
California
fromVulture
2 weeks ago

Rejoice, Loud Streaming Commercials Get Banned in California

California banned advertisements on streaming platforms from being louder than the program, with compliance required by July 1, 2026.
Marketing
fromMashable
2 weeks ago

LeBron James' 'Second Decision' is another example of pervasive celebrity ad culture

Nostalgia and cultural moments are increasingly commodified by advertisers and celebrities, turning iconic gestures into product promotions and eroding reverence for original events.
Artificial intelligence
fromThe Verge
2 weeks ago

Sam Altman says there are no current plans for ads within ChatGPT Pulse - but he's not ruling it out

OpenAI's ChatGPT Pulse provides daily personalized briefings using user data and connected apps, with advertising considered but not currently planned.
Marketing tech
fromDigiday
2 weeks ago

Why the sky's no longer the limit for live TV advertising

IPTV-powered in-flight entertainment and dynamic ad insertion enable advertisers to reach a large, mobile holiday-travel audience via live TV streaming on planes.
Marketing tech
fromThe Verge
2 weeks ago

Duolingo is introducing its own mobile ads platform.

Duolingo is launching a mobile advertising platform featuring playful, character-driven ads with early partners Adobe, Intrepid Travel, and Universal Pictures.
Marketing
fromDigiday
2 weeks ago

Creators fear that cheap, scalable AI talent might soon come for their paychecks

AI-generated personalities are increasingly used by platforms and brands, threatening human creators by offering cheaper, controllable alternatives that may shift budgets away from real people.
Business
fromTipRanks Financial
3 weeks ago

Lyft, Snap, Alphabet, Airbnb, Pinterest: Trending by Analysts - TipRanks.com

Outperform for Alphabet and Airbnb due to AI and hotel expansion; Neutral for Lyft and Snap due to decelerating growth and uncertainty.
Marketing tech
fromThe Motley Fool
3 weeks ago

3 Things Roblox Must Get Right to Become a Profitable Company | The Motley Fool

Roblox attracts over 100 million daily users but must scale high-margin advertising, diversify monetization, and control costs to convert engagement into sustainable profitability.
Artificial intelligence
fromBusiness Insider
3 weeks ago

Friend CEO says it's been 'quite entertaining' after his AI companion startup spent $1 million on subway ads that were immediately defaced

Friend ran a $1M NYC subway ad campaign for its AI wearable; many ads were defaced with anti-AI graffiti while the company reported increased sales.
Apple
fromCreative Bloq
3 weeks ago

KitKat comes for Apple in cheeky iPhone 17 parody ad

KitKat parodies Apple's iPhone 17 ad by promoting a mock 'Four Finger Pro' KitKat with glossy visuals and spoofed tech jargon.
Privacy professionals
fromAdExchanger
3 weeks ago

Advertisers Probably Shouldn't Target Teens At All, Cautions Former FTC Commissioner | AdExchanger

Advertisers should reconsider monetizing kids' and teens' attention online and reevaluate targeting and data practices as AI chatbots and platforms lack safety guardrails.
Marketing
fromAcast
3 weeks ago

Ep. 45 - Advertising | OHM Podcast

Effective open-hardware advertising focuses on audience understanding, patient machine sales, strong messaging, customer feedback, and prioritizing brand awareness over quick sales.
#marketing
Social media marketing
fromVariety
3 weeks ago

Discord Launches 'Arena Quests' Ad Product Tied to Length of Time Spent Playing Sponsored Games (EXCLUSIVE)

Discord launches Arena Quests, enabling brands to sponsor curated games and reward players for playtime with in-app items like Orbs and avatar decorations.
#meta-ai
fromFortune
3 weeks ago
Privacy professionals

Meta is exploiting the 'illusion of privacy' to sell you ads based on chatbot conversations, top AI ethics expert says-and you can't opt out | Fortune

fromFortune
3 weeks ago
Privacy professionals

Meta is exploiting the 'illusion of privacy' to sell you ads based on chatbot conversations, top AI ethics expert says-and you can't opt out | Fortune

fromBusiness Insider
3 weeks ago

Charlamagne Tha God says 'brand safety' has become a problem and advertisers should rethink it

He said the "whole concept of brand safety" is a "problem." "That's just subjective," he said onstage in conversation with measurement giant Nielsen. "You look at somebody and you look at their audience and you say they're not necessarily safe. What does that mean? There was a time a couple of years ago they were saying Judy Blume books weren't safe - Judy Blume!
Marketing
fromwww.cnbc.com
3 weeks ago

Meta greenlights Facebook, Instagram ads based on your AI chats

Meta will soon show ads and other content to users based on their interactions with the company's digital assistant and related products powered by generative artificial intelligence. The social media giant announced the update to its recommendation system on Wednesday, and said it will go into effect on Dec. 16. Users will receive notifications of the change starting on Oct. 7. The move underscores how Meta is attempting to better tie its billion-dollar investments into generative AI with its core online advertising business.
Marketing tech
Marketing
fromThe Hollywood Reporter
3 weeks ago

Podcast Networks' New Pitch: Hosts Are the Ultimate Influencers

Podcast hosts become prime influencers as podcast ad revenue rebounds above $2.4B and is projected to exceed $3B in 2024.
E-Commerce
fromAdExchanger
3 weeks ago

OpenAI Wants To Go ViralGPT; The Single-Site Shopper Agent | AdExchanger

OpenAI is preparing a standalone social app that serves only AI-generated vertical videos created via the Sora 2 model, with no user uploads allowed.
Marketing
fromDigiday
3 weeks ago

Why Horizon and Havas are joining forces in the U.S. market

Havas and Horizon Media will form a U.S. joint venture combining media operations to command $20 billion in annual billings and improve competitiveness.
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