#advertising

#advertising

Real consumer behavior is the focus of the ad, creating relatable content and connecting with viewers on a personal level. [ more ]

The traditional ad agency model is broken, leading some CMOs to transition to more in-house teams for better results. [ more ]

The unconventional approach of using humor and grossness in advertising can lead to high engagement and brand recognition. [ more ]

Hinge's 'Designed to be Deleted' campaign celebrates love with humor. [ more ]

X is a pioneer in allowing open discourse and advertising for cannabis-related products, supported by a robust legal team. [ more ]

BBC uses advertising on international services to generate revenue for content, with personalized ads based on user data and context. [ more ]

Discord is considering opening up to advertisements, a common move for large tech companies.

TechCrunch's latest cybersecurity scoop involving AT&T is significant news for its customers.

YouTube Music will be gaining more prominence in the Android podcasting ecosystem within Alphabet's consumer empire. [ more ]

Netflix is growing its ad-supported accounts and focusing on building a more sustainable revenue base through advertising. [ more ]

Snapchat offers higher return on ad spend (ROAS) compared to other marketing channels. [ more ]

Generative AI like ChatGPT can assist in brainstorming creative ideas for campaigns, but results may vary. [ more ]

Dove pledges to not use artificial intelligence for representing women in its advertising, focusing on genuine beauty representation.

The brand introduces 'The Code' campaign challenging AI-generated beauty standards, showcasing a diverse array of real women. [ more ]

Dove pledges not to use AI-generated imagery for 'real bodies'

Dove releases a 'playbook' for more diverse AI-generated images [ more ]

Google generates significant revenue from search tools but may struggle to charge for access due to potential user backlash.

Generative AI is costly to operate and could quickly exhaust significant funds due to the continuous nature of its operations. [ more ]

Ad execs may soon purchase ads on Meta's Threads platform, expanding ad real estate for businesses. [ more ]

Attending X's info session may provide valuable insights despite covering common topics. [ more ]

Brands struggle to effectively shift ad budgets to purpose-led organizations due to programmatic challenges. [ more ]

YouTube reinforces ad viewing or Premium subscription to support creators' revenue. [ more ]

Lovehoney uses everyday items in advertising to break stigmas around sex toys and encourage dialogue on sexual wellness. [ more ]

Brands should be cautious with ad platform measurement reports and seek more transparency in local campaign visibility and control. [ more ]

LOM, an independent media agency, is venturing into the production space, particularly focusing on live shopping experiences, aiming to provide clients with a single source for all advertising production needs. [ more ]

Social media platform X faced inaccurate brand safety score on DoubleVerify for four months, impacting advertiser perception and spending. [ more ]

Social media platform X, formerly Twitter, corrects inaccurate brand safety score on DoubleVerify, highlighting the importance of third-party verification for advertisers. [ more ]

IAS expands brand safety features on TikTok with new segments for category exclusion and vertical sensitivity.

Expansion of IAS's industry-leading Brand Safety and Suitability Measurement to 62 countries with AI-driven Total Media Quality product. [ more ]

X is focusing on brand safety initiatives, facing skepticism due to past turnover in safety team.

Recent new hires and stability in the safety team at X may signal a positive shift in brand safety efforts. [ more ]

Snap partners with IAS for brand safety reporting solution

Snap introduces first-party tool for pre-campaign ad optimization [ more ]

The rise of mobile internet in the 2010s changed advertising, leading to social media, influencer, and viral video ads, with a focus on global and socially conscious messaging. [ more ]

Ad execs frustrated with Meta's bugs and lack of compensation for ad overspending, struggle to get support and refunds. [ more ]

Citi upgraded Meta Platforms Inc. stock to Buy with a higher target price on increased engagement and advertising on Instagram Reels. [ more ]

LinkedIn is venturing into influencer marketing to capitalize on its extensive user base and boost revenue growth. [ more ]

Amazon expands advertising team with experienced media executives like Krishan Bhatia. [ more ]

AI may help unlock the full potential of Connected TV (CTV) advertising by enabling enhanced personalization and targeting. [ more ]

Dove pledges against using AI for women in ads

Launching 'The Code' campaign to combat unrealistic beauty standards. [ more ]

BBC decided not to use AI in Doctor Who advertising despite initial considerations.

Fan backlash led BBC to backpedal on AI incorporation for Doctor Who. [ more ]

People appreciate brands on Reddit when they engage authentically and relevantly, leveraging contextual targeting for success. [ more ]

Roblox is integrating advertisements in its game through a partnership with PubMatic, allowing realm creators to earn a share of ad revenue.

The company aims to make the ads seamless and has attracted brands like NFL, Nike, and Chipotle to create their own immersive realms. [ more ]

The merger of VMLY&R with Wunderman Thompson under the unified banner of VML aimed to create a powerhouse entity focused on delivering creative solutions to big brands.

Smooth transition and positive mindset of employees have contributed to the successful merger, with little cultural friction and enthusiasm for the new unified identity. [ more ]

Nylon is launching its first physical magazine in years to capitalize on print as a marketing tool amidst digital ad challenges.

The revival of print publications indicates a shift in strategy for attracting advertisers and enhancing brand alignment. [ more ]

Sharing fake ads can spark debates in the industry.

Fake ads can serve as valuable learning tools for marketers. [ more ]

Peperami's iconic brand mascot Animal had a commanding, anarchistic persona in 90s Britain, leaving a lasting impact on viewers.

Despite a temporary retreat, Animal remains deeply ingrained in the memories of UK adults, prompting a successful comeback strategy by the brand. [ more ]

LinkedIn launches CTV ads to boost video promotions on connected TVs and streaming devices.

Introduction of Live Event Ads offers a new way to promote upcoming LinkedIn events. [ more ]

Google is considering charging for AI-powered search, potentially changing its business model significantly.

Nestlé is facing a crisis PR situation after French health authorities found fecal matter in some of its water brands.

B&Q's advertising campaign successfully demonstrated the impact of advertising on consumer behavior. [ more ]

The Cerveza Cristal meme has resurfaced and gained popularity, showcasing the integration of ad campaigns into the original Star Wars trilogy.

The original campaign from the early 2000s was both praised and criticized, leading to its withdrawal due to concerns by Lucasfilm. [ more ]

Forbes misled advertisers into buying ads on a spammy subdomain instead of their main site.

The spammy subdomain had excessively high numbers of ads and did not allow organic search access. [ more ]

Public relations is crucial for companies to build perception and stand out from competitors.

Consumer preferences are rapidly changing, emphasizing the importance of marketing and public relations strategies. [ more ]

Heinz's print campaign highlights people's dedication to getting the last drop of ketchup, emphasizing brand loyalty and fun.

The campaign showcases Heinz's focus on consumer insights, inclusivity, and shareability through relatable and colorful photos. [ more ]

Driver Studios is facing challenges due to the proposed changes to COPPA, restricting targeted ads to children under 13.

The company is adapting by targeting adult audiences with an interest in child-focused brands, using first-party data.

Driver Studios partnered with Qonsent to collect first-party data for targeting ads to broader adult audiences while respecting privacy regulations. [ more ]

Direct-to-consumer marketers are expressing concerns about Meta being broken.

Marketers are facing unique and persistent issues with Meta this time. [ more ]

Opportunity to join a fast-growing advertising platform used by major marketing teams and agencies.

Seeking a primary front-end developer with specific expertise and a focus on quality work. [ more ]

IBM's campaign 'Trust What You Create' showcases the potential risks of unmanaged generative AI in advertising.

The campaign features collaborations with Ogilvy, Adobe Firefly, and Watsonx AI platform to highlight the importance of trustworthy AI in marketing. [ more ]

Walmart Connect is expanding its ad offerings to marketplace sellers and non-endemic brands.

Self-service ad platform growth is driving Walmart Connect's expansion plans. [ more ]

AI monetization is essential for companies investing in AI

Meta's success in AI investment and monetization [ more ]

The idea of chocolate as an aphrodisiac is debunked.

Historical chocolate ads portrayed unrealistic romantic scenarios. [ more ]

Cadbury Creme Egg is a unique and iconic Easter candy with broad nostalgic appeal.

The Cadbury Creme Egg is a candy anomaly, unlike any other treat available throughout the year. [ more ]

Retail media networks hosting upfront-style pitches to secure ad investment early.

The Home Depot rebrands its retail media to Orange Apron Media, to open new ad opportunities. [ more ]