#advertising

#advertising

Most of that revenue comes from advertising, but an increasing amount of money flows in from YouTube's $14-per-month subscription plan, YouTube Premium. YouTube Premium's primary perk is the lack of ads. You also get YouTube Music Premium, Picture-in-Picture mode, playback with the screen off, and more. And yet, the concept of paying for YouTube may seem baffling to many, not only due to Premium's considerable cost and questionable value, but also because anyone can still, technically, enjoy YouTube without paying a dime.

Beginning with the 2029 101st annual Academy Awards, the Oscars will no longer be available on network television, where advertising dollars and local news dictate how long Adrian Brody's acceptance speeches should be. As announced earlier today, when the Oscars' current contract expires, those little gold men will march over to YouTube and YouTube TV, where the ceremony will be live and free to YouTube's massive viewership.

After YouTube, TikTok and other short-form video specialists have proven that viewers will cue them up in the living room, Instagram is launching an app on Amazon Fire TV. The Meta-owned social platform has gotten traction with its Reels offering since launching it in 2020 as an answer to TikTok. Since then, the company wrote in a blog post, "we've heard from our community that watching reels together is more fun, and this test is designed to learn which features make that experience work best on TV."

Some are die-hard fans whole up in their man caves, some are tweeting away talking about their favorite ads, and others - like yours truly - are taking it all in at their local pub. The Drum is covering the ads, and by default watching the game, from a lively bar in Astoria, Queens, sharing patrons' reactions to their favorite and least favorite spots, and sharing what the Twitter-verse thinks of this years' expensive adverts.

"Your trusted Dublin 6 agents," goes the tagline on a new advertisement for Sherry FitzGerald that we spotted in Ranelagh last week. Dublin 6 is also home to ­Mullery O'Gara estate agents, the subject of a recent investigation by the Irish Independent which revealed that the firm got a UK businessman to pretend to be the owner of a house it was selling.

The Product Network shows items from across participating merchants where? Shop App? even if it that item isn't carried by the store any given person is browsing. For example, someone buying home supplies from a Shopify merchant's site might search for "organic cleaning supplies" or some particular soap fragrance. If that merchant doesn't carry anything that fits the search, the customer could see some of the closest-to options from that seller, interspersed with products from other sellers in the network with items that do fit the bill.

Reddit has moved to pull the plug on advertising for its popular conspiracy theory page, in which members engage in discussions around 'unsolved mysteries', after adding the popular section to its 'no ads list'. The decision was prompted after a gunman opened fire in a pizza restaurant named on the subreddit as part of a false conspiracy story propagated - which contended that the Washington DC pizza restaurant was the hub of a child sex ring operated by former Hilary Clinton chairman John Podesta.

A poll of 2,000 adults found that holiday magic is highest for children age six - a time when parents believe their child's imagination is at its most vivid. This is when they begin to weave stories, characters and worlds with effortless ease, making the wonder of Christmas even more magical. A quarter of parents say anticipation is at fever pitch as their children don their pyjamas and put out mince pies and carrots on Christmas Eve.

Many Echo Show owners have been frustrated for some time by unremovable ads on their devices. Ads suddenly appear between calendar, time, and family photos, sometimes in full-screen format. Amazon seems to be testing how far users will tolerate these measures. Now, the ads are even reaching pure Echo audio models. Alexa is Amazon's intelligent voice assistant, primarily used on Echo models. In addition to the various Echo Shows with displays, there are also Echos that function solely as speakers.

Remember when the internet felt like finding a secret, sprawling attic full of weird treasures? Back when you could actually stumble upon a deeply niche fan site for a forgotten TV show, or read a friend's real, unfiltered feelings on their messy personal blog? It was messy, it was personal, and honestly, it felt like freedom. Now? Now the internet feels less like a space for genuine connection

Their unique experiences and values have impacted several aspects of culture, from consumer behavior and communication styles to lifestyle choices and relationship trends. As a result, certain fads and practices that were once popular have fallen out of favor with this influential generation. While some may bash millennials for their perceived aversion to traditional norms, it's important to recognize that their choices often reflect an underlying longing for authenticity, sustainability, and social consciousness.

Meta Platforms and Amazon could surpass the current combined market value of Nvidia and Palantir by the end of the decade. Over the past year, Nvidia shares have advanced 33%, bringing its market value to $4.3 trillion. Meanwhile, Palantir Technologies shares has advanced 155%, bringing its market value to $395 billion. In aggregate, the companies are worth about $4.7 trillion. Apple could certainly surpass that figure within five years, but I also have confidence in Meta Platforms and Amazon .

is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world's largest retailer has quietly been exploring new ad formats with some advertisers, according to people familiar with the matter. One ad type dubbed "Sponsored Prompt," is a new type of ad that has been tested in Sparky, the AI shopping assistant the company added to its mobile app in June, the people said.

Every morning, I'd walk into the agency lobby and be greeted with quotes on the wall from late creative head Bill Bernbach. Whether you're running a business, a football team, or a whole country, it's never good to continually rely on dead people for leadership. But my agency didn't give a shit, so those stupid Bernbach quotes are now etched into my skull.

Pixel Drops used to be something to get excited about, especially if you had the latest Google handset, but not anymore. These software updates brought exclusive features to Pixel phones, giving users more toys to play with than other Android users. However, as the November Pixel Drop came and went, the play chest was empty, save for a "feature" that's annoying our Pixel users and many readers.

Oddly, it only seems to be a small fraction of users or queries that are showing these ads at the moment, and by default it's appearing below more direct answers. That's for the results that are marked as "Sponsored" to comply with laws in the US and other countries. This is well below the advertising load in the "All" and far more direct "Web" tabs of Google Search, which show sponsored results immediately (and typically require lots of scrolling to get past for especially lucrative searches).

Google Search AI Mode is starting to show ads for the first time. Google has long been working on ways to monetize its various AI efforts, especially when it comes to Search. Not surprising when you know Search accounts for a big part of the company's revenue. We're starting to see this come to fruition with ads arriving on the previously ad-free AI Mode experience.

Nano Banana Pro can help you visualize any idea and design anything - from prototypes, to representing data as infographics, to turning handwritten notes into diagrams.

I've wanted to work in advertising since I was a teenager. When I was 13, my aunt, who worked for an advertising company, said, "You like design, you should be an art director." She explained that it involved drinking coffee, coming up with ideas, and going on photo shoots. I was like, "Wow. That sounds amazing." I studied graphic design and did everything I could to get an internship at an ad agency.

Major shifts in advertiser priorities for 2026 has been revealed by ISBA's latest Media Budgets Survey, conducted with Ebiquity and the World Federation of Advertisers. Representing £2.9bn in UK ad spend and part of a global study covering USD$13bn (£9.91bn) across 16 markets, the survey shows 65% of UK advertisers expect to increase overall marketing budgets. A clear trend toward brand-building is emerging, with 37% planning to boost branding investment versus just 14% prioritising performance marketing.

The world's largest online retailer says this amounts to "computer fraud" when not disclosed. The clash between the two companies offers "an early glimpse into a looming debate" over "agentic artificial intelligence." Perplexity is among several tech firms, including Google and OpenAI, racing "to rethink the traditional web browser around AI," with automated agents that can complete tasks like emailing or shopping.

In the decade-plus since Amazon started selling ads based on people's purchase histories, retail media has ballooned into a $59 billion business in the U.S., per eMarketer. But that's just retailers. Airlines, hotels, financial services companies and even gyms have also started to spin up ad businesses on the backs of their customer transaction databases, which has spurred a new term: commerce media.