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#marketing
Marketing tech
fromDigiday
5 days ago

Rose, deals, repeat: How to survive Cannes Lions

Cannes Lions Festival attracts thousands, blending creative and tech spaces, requiring stamina and strategic networking for attendees.
Marketing tech
fromDigiday
3 days ago

Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers

Attendance at Cannes increases for third consecutive year; costs keep some marketers at home.
Marketing tech
fromThe Drum
4 days ago

Hype barometer: Are retail media hopes an 'unattainable mirage' or shopping's savior?

Retail media requires a holistic approach to truly meet brand expectations and drive growth.
fromDigiday
1 week ago
Marketing tech

Heineken uses hard numbers to foster better representation in social media ads

Marketing tech
fromDigiday
5 days ago

Rose, deals, repeat: How to survive Cannes Lions

Cannes Lions Festival attracts thousands, blending creative and tech spaces, requiring stamina and strategic networking for attendees.
Marketing tech
fromDigiday
3 days ago

Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketers

Attendance at Cannes increases for third consecutive year; costs keep some marketers at home.
Marketing tech
fromThe Drum
4 days ago

Hype barometer: Are retail media hopes an 'unattainable mirage' or shopping's savior?

Retail media requires a holistic approach to truly meet brand expectations and drive growth.
fromDigiday
1 week ago
Marketing tech

Heineken uses hard numbers to foster better representation in social media ads

more#marketing
#ai
Artificial intelligence
fromDigiday
6 days ago

Meta's AI ad plan raises stakes - even if creative execs are shrugging it off

Meta's automation of ads with AI by 2026 challenges creative agencies' client retention and business development efforts.
fromLindsey Gamble
2 days ago
Media industry

Creator Platforms to Surpass Traditional Media in Ad Revenue for the First Time in 2025 - Lindsey Gamble

fromThe Drum
1 day ago
Marketing tech

You probably don't want to hear just how effective Coing's shoddy AI Fox News ad was

fromThe Daily Dot
1 week ago
Marketing tech

"What's the point of paying for a subscription?": You'll see AI-generated ads on Netflix by 2026, company says

Artificial intelligence
fromDigiday
6 days ago

Meta's AI ad plan raises stakes - even if creative execs are shrugging it off

Meta's automation of ads with AI by 2026 challenges creative agencies' client retention and business development efforts.
Marketing tech
fromExchangewire
1 day ago

The Stack: Ad Agency Wars

The advertising industry is experiencing significant transformations, including major account shifts and stringent regulatory changes.
Media industry
fromLindsey Gamble
2 days ago

Creator Platforms to Surpass Traditional Media in Ad Revenue for the First Time in 2025 - Lindsey Gamble

The advertising industry is shifting focus from traditional media to digital creators as audience trust and engagement grow.
Marketing tech
fromThe Drum
1 day ago

You probably don't want to hear just how effective Coing's shoddy AI Fox News ad was

AI can drastically reduce advertising costs while maintaining effectiveness.
Coign's ad reached a high creative effect score despite poor professional assessment.
Marketing tech
fromDigiday
5 days ago

Why publishers should shift to selling agents, not ads

The traditional ad model in digital media is unsustainable, requiring a shift towards agentic experiences powered by AI.
Marketing tech
fromThe Daily Dot
1 week ago

"What's the point of paying for a subscription?": You'll see AI-generated ads on Netflix by 2026, company says

Netflix plans to introduce AI-generated ads by 2026 for its ad-supported tier, despite mixed reactions from subscribers.
more#ai
#streaming-services
Marketing tech
fromPCWorld
1 day ago

Getting sick of all the Prime Video ads? Amazon quietly doubled them

Amazon Prime Video has doubled ad load this year, from 2-3.5 minutes to 4-6 minutes per hour.
Media industry
fromEngadget
3 days ago

Prime Video reportedly shows almost twice as many ads as it used to

Amazon has increased the ad load in Prime Video significantly, raising it to four-to-six minutes per hour.
Ad-supported subscriptions are increasingly common across streaming platforms.
Marketing tech
fromBGR
3 days ago

You're not imagining it: Prime Video shows twice as many ads now

Amazon has increased ads on Prime Video to 4-6 minutes per hour, contradicting earlier claims of lower ad volumes.
fromTom's Guide
2 days ago
Media industry

Prime Video reportedly doubling the amount of ads you'll see - streaming just got a lot worse

Marketing tech
fromPCWorld
1 day ago

Getting sick of all the Prime Video ads? Amazon quietly doubled them

Amazon Prime Video has doubled ad load this year, from 2-3.5 minutes to 4-6 minutes per hour.
Media industry
fromEngadget
3 days ago

Prime Video reportedly shows almost twice as many ads as it used to

Amazon has increased the ad load in Prime Video significantly, raising it to four-to-six minutes per hour.
Ad-supported subscriptions are increasingly common across streaming platforms.
Marketing tech
fromBGR
3 days ago

You're not imagining it: Prime Video shows twice as many ads now

Amazon has increased ads on Prime Video to 4-6 minutes per hour, contradicting earlier claims of lower ad volumes.
fromTom's Guide
2 days ago
Media industry

Prime Video reportedly doubling the amount of ads you'll see - streaming just got a lot worse

more#streaming-services
#digital-marketing
Marketing tech
fromExchangewire
3 days ago

Same Streets, Same Feeds: The Gentrified Digital Advertising World

The digital landscape has become homogenized, prioritizing convenience over diversity and authenticity.
Marketing tech
fromThe Drum
1 day ago

With the coming AI sloppening, we must get better at understanding creative data

The adtech industry requires innovative creative solutions to enhance performance beyond current inefficiencies.
Social media marketing
fromForbes
4 days ago

How Agencies Are Leveraging 15 Social Media Updates Right Now

Staying updated on social media platform changes is crucial for marketers to maintain relevance and competitiveness.
fromThe Drum
4 days ago
Media industry

Ad revenues will grow by 6% this year amid period of media 'recalibration'

Marketing tech
fromExchangewire
3 days ago

Same Streets, Same Feeds: The Gentrified Digital Advertising World

The digital landscape has become homogenized, prioritizing convenience over diversity and authenticity.
Marketing tech
fromThe Drum
1 day ago

With the coming AI sloppening, we must get better at understanding creative data

The adtech industry requires innovative creative solutions to enhance performance beyond current inefficiencies.
Social media marketing
fromForbes
4 days ago

How Agencies Are Leveraging 15 Social Media Updates Right Now

Staying updated on social media platform changes is crucial for marketers to maintain relevance and competitiveness.
fromThe Drum
4 days ago
Media industry

Ad revenues will grow by 6% this year amid period of media 'recalibration'

more#digital-marketing
Marketing tech
fromSkift
1 day ago

Marriott Turns App and Hotel TVs Into Revenue Stream With New Ad Network

Marriott is launching a commerce media network to monetize ad space across various digital platforms targeting hotel guests.
fromArs Technica
1 day ago

Trump's FTC may impose merger condition that forbids advertising boycotts

The risk of an advertiser boycott is a pretty serious risk to the free exchange of ideas. If advertisers agree not to place ads next to certain ideas, that may constitute illegal concerted refusal to deal.
Marketing tech
Non-profit organizations
fromArs Technica
1 day ago

Inside the firm turning eerie blank streaming ads into useful nonprofit messages

AdGood transforms unfilled connected TV ad space into affordable opportunities for nonprofits, promoting social good.
fromThe Drum
1 day ago

10 Questions on Advertising... with Craft Media co-founder Jenny Jones

"Believing there's a different way for clients is what motivated Jones to start Craft Media alongside Sally Weavers in 2018, reflecting commitment and drive."
Growth hacking
#retail-media
Marketing tech
fromFast Company
5 days ago

Uber is launching a new Creative Studio for brands

Uber launches Creative Studio to assist brands in creating ads and real-life experiences using their extensive customer data.
Marketing tech
fromDigiday
2 days ago

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business

Retail media networks are thriving, attracting financial institutions like PayPal with new advertising tools.
fromGeekWire
3 days ago
Marketing tech

DoorDash pays $175M to acquire Symbiosys, an adtech startup with roots in Seattle region

Marketing tech
fromFast Company
5 days ago

Uber is launching a new Creative Studio for brands

Uber launches Creative Studio to assist brands in creating ads and real-life experiences using their extensive customer data.
Marketing tech
fromDigiday
2 days ago

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business

Retail media networks are thriving, attracting financial institutions like PayPal with new advertising tools.
fromGeekWire
3 days ago
Marketing tech

DoorDash pays $175M to acquire Symbiosys, an adtech startup with roots in Seattle region

more#retail-media
#elon-musk
Marketing tech
fromTipRanks Financial
3 days ago

Elon Musk's X Threatens Advertisers With Lawsuits to Win Back Ad Dollars - TipRanks.com

X is pressuring major advertisers with legal threats to recover from a significant ad revenue drop.
Marketing tech
fromTechdirt
2 days ago

Elon Musk's New Business Model For ExTwitter: Give Us Money Or We Sue

Elon Musk's controversial stance on advertisers has evolved to threats aimed at companies to secure ad spending.
There are reports of companies being pressured and threatened with lawsuits unless they advertise on X.
fromInc
3 days ago
Marketing tech

Elon Musk and X Reportedly Threatened to Sue Companies That Wouldn't Advertise

NYC startup
fromAbove the Law
3 days ago

So Long And Thanks For All The DEI - See Also - Above the Law

Kirkland & Ellis has eliminated its DEI staff, sparking debate about the firm's commitment to diversity and inclusion.
Elon Musk attributes loss of advertisers to concerns about brand safety amid controversial incidents involving Twitter's leadership.
Marketing tech
fromArs Technica
3 days ago

Musk's threat to sue firms that don't buy ads on X seems to have paid off

Musk's legal threats to advertisers have successfully encouraged several companies, including Verizon, to start spending on X.
Marketing tech
fromTipRanks Financial
3 days ago

Elon Musk's X Threatens Advertisers With Lawsuits to Win Back Ad Dollars - TipRanks.com

X is pressuring major advertisers with legal threats to recover from a significant ad revenue drop.
Marketing tech
fromTechdirt
2 days ago

Elon Musk's New Business Model For ExTwitter: Give Us Money Or We Sue

Elon Musk's controversial stance on advertisers has evolved to threats aimed at companies to secure ad spending.
There are reports of companies being pressured and threatened with lawsuits unless they advertise on X.
Marketing tech
fromInc
3 days ago

Elon Musk and X Reportedly Threatened to Sue Companies That Wouldn't Advertise

Elon Musk pressured companies into advertising on X, using threats to secure commitments despite previous ad withdrawals.
more#elon-musk
#google
more#google
#prime-video
Media industry
fromTechRadar
2 days ago

Prime Video quietly doubling ads is infuriating, and it's another sign that streaming is broken

Prime Video has doubled its ad load for UK customers, raising concerns over user experience and potential subscriber retention.
Media industry
fromTechRadar
2 days ago

Prime Video quietly doubling ads is infuriating, and it's another sign that streaming is broken

Prime Video has doubled its ad load for UK customers, raising concerns over user experience and potential subscriber retention.
more#prime-video
Marketing tech
fromExchangewire
2 days ago

DoubleVerify Launches DV Authentic AdVantage

DoubleVerify's DV Authentic AdVantage integrates media quality controls and AI to optimize advertising performance in walled gardens without compromising on brand safety.
#technology
Marketing tech
fromwww.nytimes.com
3 days ago

Opinion | OpenAI Seems to Be Making a Very Familiar, Very Cynical Choice

Sam Altman criticizes advertising for misaligning user and company incentives, particularly in the context of artificial intelligence.
more#technology
fromCreative Bloq
2 days ago

Tesla's new fan competition is just a sleazy corner-cutting ad campaign

Tesla's latest contest, TeslaVision, is seen as exploiting fan loyalty by encouraging them to create ads for free, presenting it as a celebration.
Toronto startup
Marketing tech
fromDigiday
3 days ago

Known quietly grades the work of bigger agencies as it tries to empower the word 'agency'

Known empowers clients to take control of their media efforts using its Skeptic platform, enhancing optimization and oversight.
fromRAIN News
4 days ago

In-car on-screen advertising: A story of cross-category lift

The general conclusion is that visual ads in car radios uniquely benefit advertisers by boosting brand awareness, consideration, and conversion.
Marketing tech
#social-media
Media industry
fromBusiness Matters
4 days ago

Social media creators to eclipse traditional media in global ad revenue for first time

User-generated content is set to outpace traditional media in advertising revenue, marking a significant shift in media consumption.
Marketing tech
fromSocial Media Today
4 days ago

Pinterest Adds AI-Powered Collages, Updated Trend Insights

Pinterest's content format allows brands to leverage user-generated trends for advertising.
Brands can access trend insights to improve campaign strategies based on user behavior.
Media industry
fromBusiness Matters
4 days ago

Social media creators to eclipse traditional media in global ad revenue for first time

User-generated content is set to outpace traditional media in advertising revenue, marking a significant shift in media consumption.
Marketing tech
fromSocial Media Today
4 days ago

Pinterest Adds AI-Powered Collages, Updated Trend Insights

Pinterest's content format allows brands to leverage user-generated trends for advertising.
Brands can access trend insights to improve campaign strategies based on user behavior.
more#social-media
Marketing tech
fromThe Drum
3 days ago

'Health is the zeitgeist': Eric Weisberg on redefining the rules of wellness

Dyslexia shaped Eric Weisman's creative journey, leading him to a successful career in advertising.
Key mentorship and major project successes defined Weisman’s professional trajectory.
Weisman adapted to media's evolution by merging digital and advertising.
#meta-platforms
Marketing tech
fromThe Motley Fool
1 week ago

Prediction: Meta Platforms Will Be a $3 Trillion Company in 5 Years | The Motley Fool

Meta Platforms could reach a $3 trillion valuation in five years driven by significant AI investments.
Marketing tech
fromThe Motley Fool
3 days ago

Does This News Make Meta Platforms Stock a Buy? | The Motley Fool

Meta is focusing on AI to enhance its ad business, aiming to fully automate ad processes by the end of 2026.
Marketing tech
fromThe Motley Fool
1 week ago

Prediction: Meta Platforms Will Be a $3 Trillion Company in 5 Years | The Motley Fool

Meta Platforms could reach a $3 trillion valuation in five years driven by significant AI investments.
Marketing tech
fromThe Motley Fool
3 days ago

Does This News Make Meta Platforms Stock a Buy? | The Motley Fool

Meta is focusing on AI to enhance its ad business, aiming to fully automate ad processes by the end of 2026.
more#meta-platforms
#journalism
more#journalism
#partnership
fromExchangewire
5 days ago
Marketing tech

AdSpin Games Joins MarkApp's Mobile Marketplace to Power Contextual Performance Advertising - ExchangeWire.com

fromExchangewire
5 days ago
Marketing tech

AdSpin Games Joins MarkApp's Mobile Marketplace to Power Contextual Performance Advertising - ExchangeWire.com

more#partnership
#streaming
fromDigiday
4 days ago
Media industry

Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

Media industry
fromMiami Herald
4 days ago

Social media influencers are about to make a lot more money

Streaming has overtaken traditional television in viewership for the first time in 2024, highlighting a significant shift in consumer behavior.
Media industry
fromDigiday
4 days ago

Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced

The transition to Nielsen's new measurement system is complicating TV and streaming ad negotiations this year.
Media industry
fromQuartz
1 week ago

How Netflix's ad business could become a $10 billion sleeper hit

Netflix's ad-supported tier has grown significantly, now with 94 million users, indicating demand for lower-cost options despite previous reluctance.
more#streaming
#tiktok
Marketing tech
fromLindsey Gamble
5 days ago

TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns - Lindsey Gamble

TikTok's Ad Assistant simplifies campaign management for advertisers with AI-driven recommendations and real-time optimization.
Marketing tech
fromLindsey Gamble
5 days ago

TikTok Launches Ad Assistant to Provide Real-Time Guidance and Support for Paid Media Campaigns - Lindsey Gamble

TikTok's Ad Assistant simplifies campaign management for advertisers with AI-driven recommendations and real-time optimization.
more#tiktok
#wpp-media
fromBusiness Insider
4 days ago
Media industry

The creator economy is set to surpass old media this year

Creator-driven platforms are projected to surpass traditional media companies in advertising revenue by 2025, according to WPP Media.
fromDigiday
5 days ago
Marketing tech

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

WPP Media downgrades ad spend growth forecasts due to uncertainty from Trump's trade policies.
Media industry
fromBusiness Insider
4 days ago

The creator economy is set to surpass old media this year

Creator-driven platforms are projected to surpass traditional media companies in advertising revenue by 2025, according to WPP Media.
Marketing tech
fromDigiday
5 days ago

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

WPP Media downgrades ad spend growth forecasts due to uncertainty from Trump's trade policies.
more#wpp-media
Marketing tech
fromDigiday
5 days ago

WPP's not only losing Mark Read, it's about to lose another client to Publicis: Mars

WPP faces significant losses, including CEO Mark Read and $1.7 billion account from Mars, highlighting instability within the agency structure.
#youtube-music
Mobile UX
from9to5Google
1 week ago

YouTube Music showing ads on Now Playing screen for free users

YouTube Music is introducing banner ads on the Now Playing screen for non-paying users.
Mobile UX
from9to5Google
1 week ago

YouTube Music showing ads on Now Playing screen for free users

YouTube Music is introducing banner ads on the Now Playing screen for non-paying users.
more#youtube-music
Mobile UX
fromAndroid Authority
1 week ago

YouTube has once again figured out how to stop some of your favorite ways to block ads

YouTube's crackdown on ad blockers has intensified, causing frustration among free users who must now watch ads.
#marketing-strategy
Graphic design
fromCreative Bloq
1 week ago

Turns out the Corona logo has been hiding a secret in plain sight

Corona's 'Hidden Sunsets' campaign captures a moment of sunset serenity through innovative rebranding of its iconic packaging.
Graphic design
fromCreative Bloq
1 week ago

Turns out the Corona logo has been hiding a secret in plain sight

Corona's 'Hidden Sunsets' campaign captures a moment of sunset serenity through innovative rebranding of its iconic packaging.
more#marketing-strategy
London startup
fromYahoo Finance
1 week ago

How I became 'king of billboards' and sold my business for 1bn

Damian Cox attributes his entrepreneurial spirit to his unconventional education and early career experiences.
Media industry
fromThe Drum
1 week ago

AI, agency shake-ups and the fight for relevance: what India's ad CEOs are watching

AI is reshaping the advertising landscape in India, necessitating a shift in agency operations towards human ingenuity.
Marketing tech
from24/7 Wall St.
1 week ago

AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2025-2030 (May 30)

AppLovin's stock rebounded due to a strong quarterly report despite a class action lawsuit and short seller scrutiny.
Marketing tech
fromDigiday
1 week ago

The case for and against... agencies making transparency their selling point

Transparency in the ad industry is essential for building trust and ensuring clients understand their budget allocation.
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