#advertising

#advertising

More streaming subscribers opt for ad-supported tiers to manage rising costs.

Gen Zs prefer social media content over traditional TV, influencing entertainment strategies.

Super Bowl 59 reached a record-high audience of 127.7 million viewers, indicating its unmatched popularity.

There is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.

Creators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.

Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.

WPP is rapidly incorporating AI to compete and regain its leading position in the advertising industry.

Shohei Ohtani's image is ubiquitous in Japan, symbolizing both his immense talent and his status as a cultural icon.

YouTube has become the top streaming service on TVs, but advertisers still see challenges in its perception as traditional TV.

Omnicom and Interpublic shareholders approved the takeover, expected to close in 2025, creating the largest global advertising network.