#advertising

#advertising

In Asia, internet users are more likely to watch advertisements rather than flick them away, showcasing a significant cultural difference in engagement with marketing content.

The PMax Channel Reporting Beta got a new Cost Slider to get "Share of cost" Data for each Channel. You just need to switch on the slider and the share of cost data gets calculated and shown.

"We're still hesitant with X because it's historically underperformed and Grok, its AI assistant, is unproven. We'd need proof of its viability from a reputable source."

The Trade Desk operates the leading independent demand-side platform (DSP) that helps media buyers optimize advertising campaigns across digital channels, leveraging artificial intelligence.

The council concluded that the Ryanair ad was misleading, stating that the ad's claim 'prices will rise' pressured customers into purchasing flights sooner than necessary.

The recent deal between Netflix and WWE includes heavy branding on the mat and ring posts, which became visible only during live broadcasts.

BuzzFeed's revenue reached $46.4 million in Q2 2025, beating estimates by 17.7%. High-margin areas like programmatic advertising and affiliate commerce contributed significantly to this growth.

Advertising has infiltrated every aspect of digital life, with ads present on e-readers, TVs, music streaming services, and even gaming consoles, disrupting user experiences.

These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database.

TelevisaUnivision secured $1.82 billion in U.S. advertising for 2024, representing a 2% increase from 2023, maintaining strong overall volume in an uncertain advertising market.

Volta Charging, an early entrant in the advertising and data business through its subsidiary Volta Media, is being shut down by Shell, its new owner.

Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, according to a June report from Edison Research and SiriusXM Media.

The Mouse House has been steering bundle subscribers to the Disney+ app by loading it with most Hulu movies and shows and some ESPN content.

ICE is looking for a strong digital media advertising partner to enhance recruitment efforts targeting Gen Z, aiming to significantly increase personnel numbers to over 14,000.

Jaguar Land Rover's new chief executive, PB Balaji, will take over from Adrian Mardell in November, marking a significant leadership change as the company shifts towards electric vehicle production.

Yaccarino has virtually no experience in the health sector but brings more than a decade of advertising expertise. She led the modernization of NBCUniversal's ad business and built major brand partnerships at the Comcast-owned company.

The partnership unlocks programmatic access to exclusive advertising rights targeting both domestic and international passengers at Kempegowda International Airport Bengaluru, India's third busiest airport.

pDOOH is moving from trial to growth, achieving a 30% usage rate among advertisers in China and expected to rank fourth among media channels by 2025.

Google's ad for its upcoming Pixel 10 suggests that if you buy a new phone because of a feature that's coming soon, but it's been coming soon for a full year, you might want to change your definition of soon or just change your phone.

A big driver for us is that we're constantly seeing CPMs around $5 on Shorts compared to around $10 to $12 on Meta's Reels and TikTok. So YouTube Shorts is an easy lever for efficient, incremental reach.

Old Navy released a subtle yet wholesome denim campaign with a strong focus on inclusivity, featuring smiling families and diverse models with a focus on fits for "all".

Google is preparing to roll out AI Mode ads widely, offering advertisers a powerful AI search experience where customers can explore complex questions with AI Mode.