#advertising
#advertising

4 hours ago

Marketing tech

Meta opens its ad ecosystem to third-party AI tools

10 hours ago

Tech industry

Meta looks to report fastest revenue growth since 2021

Artificial intelligence

Meta's new AI model shows early promise, but investors want to see Zuckerberg's strategy

Meta's new AI model, Muse Spark, aims to enhance its competitive position in the AI market and support its advertising business.

Marketing tech

Meta expands access to AI business assistant

Marketing tech

Meta expands access to Meta AI business assistant

1 hour ago

Meta's Ad Machine Is Purring, So Why Did Its Stock Drop? | AdExchanger

Meta is investing heavily in AI technology, expecting to spend up to $145 billion this year, funded by its advertising revenue.

4 hours ago

Meta opens its ad ecosystem to third-party AI tools

Meta is opening its ad ecosystem to third-party AI tools, allowing advertisers to integrate preferred AI for campaign management.

Tech industry

10 hours ago

Meta looks to report fastest revenue growth since 2021

Meta is focusing on AI advancements and expects significant revenue growth from its advertising business despite ongoing capital expenditures.

Artificial intelligence

Meta's new AI model shows early promise, but investors want to see Zuckerberg's strategy

Meta's new AI model, Muse Spark, aims to enhance its competitive position in the AI market and support its advertising business.

Meta expands access to AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

Meta expands access to Meta AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

more#meta

#google

3 hours ago

Google says it's open to putting ads in Gemini

Google is considering ads for its Gemini AI app but is currently focused on enhancing user experience and subscription plans.

Typography

Google Testing Pricing In Superscript For Shopping Ads

Google is testing a superscript font for the cents portion of pricing in Shopping Ads.

Google offers new first-party shopper data integration

Google partners with Albertsons to enhance shopping intent signals using first-party shopper data for targeted advertising.

fromPCMAG

Is Google Forcing You Into New Ad Settings? Not Exactly

Google's new ad setting allows users to manage data sharing with third-party advertisers, but it appears as a forced opt-in.

Google Testing AI Label On Search Ads

Google is testing an AI label on some mobile search ads, but clicking it provides no additional information.

fromDailywire

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.

3 hours ago

Google says it's open to putting ads in Gemini

Google is considering ads for its Gemini AI app but is currently focused on enhancing user experience and subscription plans.

Typography

Google Testing Pricing In Superscript For Shopping Ads

Google is testing a superscript font for the cents portion of pricing in Shopping Ads.

Google offers new first-party shopper data integration

Google partners with Albertsons to enhance shopping intent signals using first-party shopper data for targeted advertising.

fromPCMAG

Is Google Forcing You Into New Ad Settings? Not Exactly

Google's new ad setting allows users to manage data sharing with third-party advertisers, but it appears as a forced opt-in.

Google Testing AI Label On Search Ads

Google is testing an AI label on some mobile search ads, but clicking it provides no additional information.

fromDailywire

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.

Meta Lifts Capex Forecast, Doubles Down on AI

Meta Platforms is increasing its capital expenditure forecast to invest heavily in AI infrastructure while planning layoffs for cost savings.

Tech industry

fromThe Globe and Mail

Meta raises capital expenditure forecast, doubling down on AI investment

Meta Platforms is increasing its capital expenditure forecast to invest heavily in AI infrastructure while planning layoffs for cost savings.

fromNewsmax

4 hours ago

Meta Lifts Capex Forecast, Doubles Down on AI

Meta Platforms is increasing its capital expenditure forecast to invest heavily in AI infrastructure while planning layoffs for cost savings.

Tech industry

fromThe Globe and Mail

Meta raises capital expenditure forecast, doubling down on AI investment

Meta Platforms is increasing its capital expenditure forecast to invest heavily in AI infrastructure while planning layoffs for cost savings.

Your Google TV experience is about to get chaotic with a dedicated YouTube Shorts feed

Google TV will feature a new 'Short videos for you' row with YouTube Shorts, but users cannot disable it.

#youtube

fromThe Hollywood Reporter

YouTube's Ad Business Hit $9.88 Billion Last Quarter

YouTube's ad revenue reached $9.88 billion in Q1 2026, reflecting a 10.7% year-over-year increase.

from9to5Google

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.

fromAndroid Authority

Google confirms side-by-side ads are here for YouTube mobile

YouTube has introduced side-by-side ads for livestreams on mobile, muting audio during ad breaks to maintain video visibility.

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.

fromThe Hollywood Reporter

YouTube's Ad Business Hit $9.88 Billion Last Quarter

YouTube's ad revenue reached $9.88 billion in Q1 2026, reflecting a 10.7% year-over-year increase.

from9to5Google

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.

fromAndroid Authority

Google confirms side-by-side ads are here for YouTube mobile

YouTube has introduced side-by-side ads for livestreams on mobile, muting audio during ad breaks to maintain video visibility.

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Home Depot integrates its advertising network with Reddit, allowing advertisers to launch campaigns directly through its self-service portal.

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Home Depot introduces new advertising capabilities, including a partnership with Reddit for targeted campaigns through its retail media network.

fromRetail Dive

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Home Depot integrates its advertising network with Reddit, allowing advertisers to launch campaigns directly through its self-service portal.

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Home Depot introduces new advertising capabilities, including a partnership with Reddit for targeted campaigns through its retail media network.

more#home-depot

#google-ads

12 hours ago

Daily Search Forum Recap: April 29, 2026

Google is testing new features and penalties related to ads and AI in search results.

15 hours ago

Google Ads Preview Impact Of Negative Keywords

Google Ads is testing a feature called 'Preview impact estimates' for advertisers to assess the impact of adding negative keywords.

12 hours ago

Daily Search Forum Recap: April 29, 2026

Google is testing new features and penalties related to ads and AI in search results.

15 hours ago

Google Ads Preview Impact Of Negative Keywords

Google Ads is testing a feature called 'Preview impact estimates' for advertisers to assess the impact of adding negative keywords.

Snapchat's new ad format makes AI chatbots sound like salespeople

AI Sponsored Snaps integrate brand-run AI agents into Snapchat, guiding users toward purchases and transforming ads into sales tools.

fromCreative Review

The ad industry, AI and the environment

AI's environmental impact is often overlooked, with significant consequences for vulnerable communities and the planet.

fromDigital Trends

12 hours ago

Snapchat's new ad format makes AI chatbots sound like salespeople

AI Sponsored Snaps integrate brand-run AI agents into Snapchat, guiding users toward purchases and transforming ads into sales tools.

fromCreative Review

The ad industry, AI and the environment

AI's environmental impact is often overlooked, with significant consequences for vulnerable communities and the planet.

A New Standard For Transparency In CTV: What Advertisers Should Expect | AdExchanger

Advertisers demand transparency and quality in CTV, making it essential for partners to provide clear pricing and accountability.

IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV

IAS Total TV offers transparency and insights for advertisers in the connected TV ecosystem.

fromTelecompetitor

Television

Roku and Samsung continue leading the connected TV platform sector: Report

14 hours ago

A New Standard For Transparency In CTV: What Advertisers Should Expect | AdExchanger

Advertisers demand transparency and quality in CTV, making it essential for partners to provide clear pricing and accountability.

IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV

IAS Total TV offers transparency and insights for advertisers in the connected TV ecosystem.

fromTelecompetitor

Television

Roku and Samsung continue leading the connected TV platform sector: Report

more#connected-tv

Fossil sees 57% brand recall lift with InMobi's full-funnel ad solution

Fossil achieved a 57% increase in brand recall and 10% in brand awareness using InMobi's Ad Experiences solution for its Big Tic campaign.

14 hours ago

MrBeast is courting Madison Avenue as he looks to level up his ad business

MrBeast's company, Beast Industries, is seeking a VP of agency partnerships to connect with major advertising agencies.

fromRAIN News

Triton / Nielsen brings more podcast audience visibility

Nielsen collaborates with Triton Digital to enhance podcast audience measurement for advertisers using Triton's Podcast Metrics Demos+.

Air's manifesto makes one thing clear: AI will never replace human creativity

Air emphasizes that AI will not replace creativity, highlighting the importance of human input in creative processes.

Graphic design

fromThe Village Voice

Urja Dwivedi Knows Creativity lies beyond a Client Brief - The Village Voice

Balancing work and personal life is essential to prevent burnout in creative fields.

Graphic design

fromItsnicethat

15 hours ago

Air's manifesto makes one thing clear: AI will never replace human creativity

Air emphasizes that AI will not replace creativity, highlighting the importance of human input in creative processes.

Graphic design

fromThe Village Voice

Urja Dwivedi Knows Creativity lies beyond a Client Brief - The Village Voice

Balancing work and personal life is essential to prevent burnout in creative fields.

Marketing

Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign

Kargo's campaign for UCB India successfully increased in-store traffic during the festive season using innovative advertising solutions.

4 days ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.

16 hours ago

Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign

Kargo's campaign for UCB India successfully increased in-store traffic during the festive season using innovative advertising solutions.

4 days ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.

more#digital-marketing

17 hours ago

Mirror, Mirror... Are LLMs the Fairest of them All? - ExchangeWire.com

LLMs are presented as the universal solution to various problems in advertising and beyond.

fromwww.bbc.com

18 hours ago

Advert for 49 serum banned over 'five years younger' claim

The billboard poster claimed the Eucerin Hyaluron-Filler Epigenetic Serum was 'clinically proven' following a study of 160 people who used the product for four weeks before being asked how much younger they thought they looked.

Public health

22 hours ago

Podcast engagement drives brand audio spending ahead of World Cup

Marketers face a choice between premium TV reach and alternative digital audio options during the World Cup.

Joe Fotheringham Appointed as Senior Vice President of Creative at Tommy

I was drawn to Tommy's culture and values, particularly their commitment to authenticity and community-driven work. I think the US market, in particular, is hungry for new ideas that defy the mediocrity of a lot of advertising today.

Graphic design

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.

Remote teams

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.

Remote teams

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.

Remote teams

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.

Snapchat brings AI-powered conversational advertising to its app | TechCrunch

Snapchat introduces AI Sponsored Snaps, allowing users to interact with brands' AI agents directly in the app's Chat tab.

AdMarketplace Is Piloting Performance Ads In AI Chat | AdExchanger

AI chat is evolving into a media channel, prompting the need for effective ad monetization strategies without compromising user experience.

Walmart's expanded data offering to agencies and advertisers gets closer to self-serve

Walmart Data Ventures launches Scintilla Media Data Feed, providing advertisers with enhanced access to first-party retail data for better ad performance.

How Netflix is rewriting the streaming ad playbook

Netflix's ad business is evolving into a serious competitor in the ad market, focusing on differentiated products and expanding partnerships.

#pinterest

Pinterest launches connected TV ad placement via tvScientific

Pinterest expands connected TV advertising through tvScientific, allowing advertisers to reach high-intent audiences on home TV sets.

Pinterest CPG promotions outperform benchmark ROIs

Pinterest Pin promotions significantly outperform standard social media benchmarks for ROI in CPG campaigns.

Pinterest launches connected TV ad placement via tvScientific

Pinterest expands connected TV advertising through tvScientific, allowing advertisers to reach high-intent audiences on home TV sets.

Pinterest CPG promotions outperform benchmark ROIs

Pinterest Pin promotions significantly outperform standard social media benchmarks for ROI in CPG campaigns.

more#pinterest

Albertsons injects fresh retail media data into YouTube advertising

Albertsons partners with YouTube to enhance ad buying using first-party data and AI-driven optimization tools.

SF food

fromTasting Table

The Filet-O-Fish Jingle From 2009 That Still Lives In Customers' Heads - Tasting Table

The 2009 Filet-O-Fish commercial created a lasting cultural impact with its catchy jingle and surreal humor.

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.

from24/7 Wall St.

KeyBanc Lifts Roku Price Target to $140: Is the Streaming Stock Finally Turning the Corner?

KeyBanc raised Roku's price target to $140, indicating strong confidence in its Q1 performance and resilience in ad revenue.

fromVariety

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.

from24/7 Wall St.

KeyBanc Lifts Roku Price Target to $140: Is the Streaming Stock Finally Turning the Corner?

KeyBanc raised Roku's price target to $140, indicating strong confidence in its Q1 performance and resilience in ad revenue.

Advertisers are flying blind on ChatGPT ads - Adthena wants to change that

Adthena's ChatGPT AdBridge tool transforms Google Ads into ChatGPT campaigns, enabling advertisers to leverage existing data for effective ad strategies.

Digital life

Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App

Marketing tech

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Marketing tech

OpenAI ChatGPT Ad Manager Interface

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.

Example of Possible Competitor Targeting In ChatGPT Ads

Sonic's ad on a competitor-related prompt raises questions about targeted advertising strategies in ChatGPT.

Advertisers are flying blind on ChatGPT ads - Adthena wants to change that

Adthena's ChatGPT AdBridge tool transforms Google Ads into ChatGPT campaigns, enabling advertisers to leverage existing data for effective ad strategies.

Digital life

Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App

OpenAI is expanding ad access in ChatGPT to logged-out users, while Norway and Turkey implement social media age restrictions for children.

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.

OpenAI ChatGPT Ad Manager Interface

ChatGPT ad management interface allows campaign creation, budget setting, and CPC limits for advertisers.

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.

Example of Possible Competitor Targeting In ChatGPT Ads

Sonic's ad on a competitor-related prompt raises questions about targeted advertising strategies in ChatGPT.

Even PayPal Ads Has Its Own ID Now | AdExchanger

PayPal launched the PayPal Ads ID, an omnichannel identifier based on its customer base, available for free to ad tech vendors.

Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell integrates with FreeWheel to enhance advertising efficiency and access to premium video inventory in the streaming ecosystem.

fromInman

If Home Depot is on Reddit, where should you be?

Home Depot's new advertising strategy focuses on engaging consumers during their research phase, not just at the point of purchase.

Marketers join OpenAI's ad pilot, nudged by FOMO

OpenAI's ad pilot shows potential but lacks clear value for marketers, with many participating out of fear of missing out.

fromMiami Herald

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.

fromSkift

Marketing tech

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

fromTNW | Insights

Marketing tech

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

OpenAI turns on cost-per-click ads inside ChatGPT

OpenAI's introduction of cost-per-click ads in ChatGPT marks a significant shift in advertising strategy, enabling performance-based marketing.

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.

Marketers join OpenAI's ad pilot, nudged by FOMO

OpenAI's ad pilot shows potential but lacks clear value for marketers, with many participating out of fear of missing out.

fromMiami Herald

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.

fromSkift

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI has implemented cost-per-click ads in ChatGPT, shifting from an impression-based model to a per-click pricing model.

fromTNW | Insights

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

OpenAI has transitioned ChatGPT's advertising model to cost-per-click, competing directly with Google and Meta for ad budgets.

OpenAI turns on cost-per-click ads inside ChatGPT

OpenAI's introduction of cost-per-click ads in ChatGPT marks a significant shift in advertising strategy, enabling performance-based marketing.

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.

News UK turns The Times' first-party data into synthetic audiences for advertisers

News UK is using The Times' first-party data to create a synthetic audience-planning tool for advertisers amid declining open-web signals.

Television

fromGSMArena.com

Google is rolling out a fully customizable Multiview in YouTube TV and testing new YouTube Live ads

YouTube TV introduces customizable Multiview and side-by-side ads for live streams, enhancing user experience during sports and monetization.

Samantha Johnson Joins LRXD as Media Director

Samantha Johnson has been appointed as Media Director at LRXD, bringing over 20 years of media communications experience.

#amazon

Amazon sellers say they're fed up with policy and fee changes: 'It's like death by a thousand cuts'

Amazon's new advertising cost policy, effective April 15, 2026, will deduct ad expenses from seller proceeds first, impacting cash flow.

Amazon Faces An Easy Boycott But An Existential Question | AdExchanger

Amazon's recent ad platform boycott reflects deeper concerns over seller economics rather than just advertising policies.

Amazon sellers say they're fed up with policy and fee changes: 'It's like death by a thousand cuts'

Amazon's new advertising cost policy, effective April 15, 2026, will deduct ad expenses from seller proceeds first, impacting cash flow.

Amazon Faces An Easy Boycott But An Existential Question | AdExchanger

Amazon's recent ad platform boycott reflects deeper concerns over seller economics rather than just advertising policies.

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.

fromYahoo Finance

Verizon (VZ) Wins an Injunction Prohibiting T-Mobile's Ad Campaign Promising Significant Savings

U.S. District Judge Lewis Kaplan stated that T-Mobile made 'literally false' representations when comparing its promotional rates to Verizon Communications Inc. (NYSE:VZ)'s usual rates, describing the approach as an 'apples-to-oranges' comparison.

Marketing tech

fromThe Globe and Mail

4 days ago

AI-generated ads get attention, but is it the good kind?

Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.

fromRolling Out

Contender's founders are disrupting advertising for good

Robert Clifton Jr. and Dr. Kristian May Stewart launched Contender to create a fair exchange between brands and the diverse Gen Z audience.

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.

Silicon Valley Executive Nathan Reuss Joins R&R Partners as Content Creative Director

Nathan's platform experience at Instagram, Facebook and Google gives R&R and its clients a distinct advantage on digital and social campaigns. In addition, he is an incredible blend of strategy and creative, which means we have zero translation issues from business objectives to creative expression.

Marketing

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.

A warning for brands: Be careful when 'clipping'

Clipping requires disclosure as it constitutes advertising, and brands face risks if they do not comply with FTC regulations.

Canada news

fromnews.bitcoin.com

Ontario Liberals Move to Ban iGaming Advertising Four Years After Privatization

Ontario's Stop Harmful Gambling Advertising Act aims to ban online gambling ads to protect public health.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

fromInc

Marketing tech

The Unpolished Marketing Playbook Spot & Tango Is Using to Grow Beyond $100M in Revenue

Spot & Tango is launching a major marketing campaign to drive growth and reduce customer acquisition costs after achieving $100 million in revenue.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

fromInc

The Unpolished Marketing Playbook Spot & Tango Is Using to Grow Beyond $100M in Revenue

Spot & Tango is launching a major marketing campaign to drive growth and reduce customer acquisition costs after achieving $100 million in revenue.

more#marketing-strategy

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

Silicon Valley

fromSan Jose Spotlight

Op-ed: Say no to commercial advertising on San Jose's downtown sidewalks - San Jose Spotlight

Wayfinding signs in San Jose are criticized for duplicating smartphone information and failing to generate significant revenue despite city support.

Books

fromHer Campus

BOTM Is Saying "Nobody Reads Anymore." But How True Is That?

The tagline 'Nobody reads anymore' by Book of the Month is misleading and promotes negative feelings about reading.

fromThe Hollywood Reporter

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.

How AI Is making ad creative faster and more fair

Artificial intelligence is democratizing advertising, enabling creativity and innovative storytelling for businesses of all sizes.

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.

fromTheStreet

Bank of America resets AppLovin stock forecast

Bank of America Securities maintains a Buy rating on AppLovin, projecting significant e-commerce revenue growth in Q1.

OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation

Lior brings a deep understanding of product innovation and a strong track record of building solutions that drive real business outcomes. As curation becomes increasingly central to programmatic performance, his expertise in building intelligence into the curation process will simplify access to high-quality media and data to drive performance.

Marketing tech

fromModern Retail

Dollar General prioritizes in-store audio over digital screens

Dollar General is expanding its in-store audio network to 12,000 stores, prioritizing audio advertising over digital screens due to space constraints.

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.

more#partnership

Social media marketing

fromMiami Herald

fromYoung and the Invested

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.

Real estate