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fromExchangewire
1 week ago
Artificial intelligence

DAIVID Launches New Tool to Help Advertisers Maintain Effectiveness of Gen AI Creative

fromHubspot
1 week ago
Marketing tech

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

fromExchangewire
1 week ago
Artificial intelligence

DAIVID Launches New Tool to Help Advertisers Maintain Effectiveness of Gen AI Creative

fromHubspot
1 week ago
Marketing tech

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

#google
fromFuturism
1 week ago
E-Commerce

The Economy Is So Off the Rails That They're Trying to Figure Out How to Make Ads Specifically Targeted at AI Bots

fromFuturism
1 week ago
E-Commerce

The Economy Is So Off the Rails That They're Trying to Figure Out How to Make Ads Specifically Targeted at AI Bots

fromSearch Engine Roundtable
1 day ago

Google AdSense New Fill Empty In-Page Ads

Google AdSense announced a new feature called 'Fill empty in-page ads,' which will show contextually relevant suggestions in unfilled ad spaces. This feature aims to monetize ad spots that would otherwise remain empty.
E-Commerce
#mta
#consumer-behavior
fromDigiday
4 days ago
Television

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

fromDigiday
4 days ago
Television

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

#data-privacy
fromThe Conversation
4 days ago
Privacy technologies

The hidden cost of convenience: How your data pulls in hundreds of billions of dollars for app and social media companies

fromThe Conversation
4 days ago
Privacy technologies

The hidden cost of convenience: How your data pulls in hundreds of billions of dollars for app and social media companies

#amazon
#retail-media
fromExchangewire
1 week ago
Marketing tech

Kevel Unveils Kevel Console: AI-Powered, Unified Self-Service Platform Transforming Retail Media Networks

fromMarTech
1 week ago
Marketing tech

Retail media moves from the bottom of the funnel to center stage | MarTech

fromDigiday
4 days ago
Marketing

Inside Kristi Argyilan's RMN playbook: Lessons from the 'godmother' of retail media

fromDigiday
2 days ago
E-Commerce

In CTV, retail media and emerging channels, third-party data is more important than ever

fromExchangewire
1 week ago
Marketing tech

Kevel Unveils Kevel Console: AI-Powered, Unified Self-Service Platform Transforming Retail Media Networks

fromMarTech
1 week ago
Marketing tech

Retail media moves from the bottom of the funnel to center stage | MarTech

fromDigiday
4 days ago
Marketing

Inside Kristi Argyilan's RMN playbook: Lessons from the 'godmother' of retail media

fromDigiday
2 days ago
E-Commerce

In CTV, retail media and emerging channels, third-party data is more important than ever

#apple
fromMacRumors
1 week ago
Apple

F1: The Movie Now Playing in Theaters (In Case You Missed Apple's Ads Everywhere on Your iPhone)

fromMacRumors
1 week ago
Apple

F1: The Movie Now Playing in Theaters (In Case You Missed Apple's Ads Everywhere on Your iPhone)

fromSocial Media Today
3 days ago

TikTok Provides an Overview of its New Brand Consideration Ads [Infographic]

TikTok recently launched its new Brand Consideration ads, enabling advertisers to specifically target audience sub-segments based on their position in the purchase journey.
E-Commerce
fromCreative Bloq
3 days ago

Cat in the Hat's heated AI allegations prove we've got trust issues

From the peak of the Eiffel Tower to the treacherous waters of Niagara Falls, Cat's iconic hat was 'pictured' at different world monuments, but fans weren't easily enchanted by the stunt, throwing around some scathing AI allegations.
Film
fromExchangewire
3 days ago

Seedtag Outperforms Market with 38% YoY Growth in UK, Accelerating European Momentum and Strategic Investments Across the Region

Seedtag has achieved robust growth in H1 2025 with an expanded client portfolio across multiple sectors, including retail, automotive, FMCG, and technology.
E-Commerce
#user-engagement
fromDigiday
3 days ago
Artificial intelligence

How Future is using its own AI engine to turn deeper engagement into ad dollars

fromDigiday
3 days ago
Artificial intelligence

How Future is using its own AI engine to turn deeper engagement into ad dollars

fromThe Verge
4 days ago

AMC now warns moviegoers to expect '25-30 minutes' of ads

AMC Theatres is implementing a notice on its website informing customers that movies start 25-30 minutes after the showtime, primarily due to pre-show content and ads.
Film
fromThe Walrus
4 days ago

Is This Canada, or Just a Commercial for It? | The Walrus

In recent times, nationalism has gained prominence in Canada, evident in heightened visibility and emphasis in political speeches and advertisements, reflecting a surge in national pride.
Canada news
#investment
fromThe Motley Fool
1 week ago
E-Commerce

This Growth Stock Has Soared 8x Over the Last 10 Years -- and It's Still a Screaming Buy | The Motley Fool

fromThe Motley Fool
1 week ago
E-Commerce

This Growth Stock Has Soared 8x Over the Last 10 Years -- and It's Still a Screaming Buy | The Motley Fool

fromLifehacker
4 days ago

Someone Built an Ad Blocker for Real Life, and I Can't Wait to Try It

While Spanhove's video shows a red block over the offending ads, you could conceivably cover that Wendy's ad with anything you want—an abstract painting, a photo of your family, an ad for Arby's, etc.
Privacy technologies
#creativity
fromThe Drum
2 weeks ago
Marketing tech

David Droga torches the old ad model as he hands over the reins at Accenture Song

fromThe Drum
2 weeks ago
Marketing tech

David Droga torches the old ad model as he hands over the reins at Accenture Song

#whatsapp
fromPC Gamer
2 weeks ago
Marketing tech

WhatsApp really is good, so Meta's had enough of that and is now 'monetising the periphery' with new ads that try to make it more like Instagram

fromPC Gamer
2 weeks ago
Marketing tech

WhatsApp really is good, so Meta's had enough of that and is now 'monetising the periphery' with new ads that try to make it more like Instagram

fromExchangewire
5 days ago

Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising

It's no longer enough for a creative to look good or load fast—it has to earn and hold attention. Partnering with Viomba allows us to give our users that insight the moment the creative is being built.
E-Commerce
fromSearch Engine Roundtable
1 week ago

Daily Search Forum Recap: June 27, 2025

Liz Reid, Google's head of search, discussed the direction of ads and SEO in conjunction with AI Search, emphasizing the impact AI could have on search performance.
Digital life
#social-media
fromMashable India
1 week ago
Social media marketing

Elon Musk To Ban Hashtags From Advertisements On Twitter; Calls Them 'Aesthetic Nightmare'

fromMashable India
1 week ago
Social media marketing

Elon Musk To Ban Hashtags From Advertisements On Twitter; Calls Them 'Aesthetic Nightmare'

#ai
fromDigiday
1 week ago
Marketing tech

Media Buying Briefing: What Dentsu's synthetic audiences deal reveals about future of media planning

fromDigiday
1 week ago
Artificial intelligence

The ad industry is obsessed with AI - but what about its energy use and sustainability?

fromDigiday
1 week ago
Marketing tech

Media Buying Briefing: What Dentsu's synthetic audiences deal reveals about future of media planning

fromDigiday
1 week ago
Artificial intelligence

The ad industry is obsessed with AI - but what about its energy use and sustainability?

#podcasting
fromRAIN News
1 week ago
Podcast

Growth and new user structure: Insights from the German podcast market

Podcast consumption is rapidly growing, particularly amongst young female listeners, with podcasts set to exceed radio reach for the first time.
fromRAIN News
1 week ago
Podcast

Podcast consumers profiled in new study; YouTube leads but doesn't dominate

YouTube remains the leading platform for podcasts, with growing consumer interest in video content.
fromVulture
1 week ago

Sarah McLachlan's ASPCA Commercial Had Her Question God's Plan

McLachlan describes the ASPCA commercial as painful but effective, revealing its unexpected impact on her career and perception as an artist.
Music
#ftc
fromMarTech
1 week ago
Marketing tech

FTC says Omnicom deal is OK, as long as there's no brand safety involved | MarTech

fromBusiness Insider
1 week ago
Marketing tech

The FTC is putting unusual political restrictions on the merger of 2 ad giants. Here are the winners and losers.

fromMarTech
1 week ago
Marketing tech

FTC says Omnicom deal is OK, as long as there's no brand safety involved | MarTech

fromBusiness Insider
1 week ago
Marketing tech

The FTC is putting unusual political restrictions on the merger of 2 ad giants. Here are the winners and losers.

fromDigiday
1 week ago

Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover

Retail media networks are evolving through strategic partnerships focusing on enhanced advertising efficiency and measurement.
Marketing tech
fromTechRadar
1 week ago

This experimental app turns one of my biggest AR glasses fears on its head

Thankfully, one AR software developer has created a tool that goes in the opposite direction by blocking adverts wherever they appear.
Wearables
fromKotaku
1 week ago

New Xbox 360 Update Adds More Ads 20 Years After Launch

While it's nice that Xbox fixed a strange graphical bug that’s been a problem ever since Microsoft killed the Xbox 360’s servers in July 2024, it still feels really desperate of the company to shove new ads into the aging machine's dashboard two decades later.
Video games
#consumer-engagement
fromFast Company
1 week ago

The unsung author of L'Oreal's iconic 'because I'm worth it' tagline finally gets her due

In the film, she describes male colleagues who were always arguing with her and taking credit when something worked.
Women in technology
fromExchangewire
1 week ago

Content Ignite Launches Revenue Insights Hub to Help Publishers Unlock Hidden Revenue Potential

Content Ignite has launched a new Revenue Insights Hub to help publishers optimize revenue opportunities effectively.
Marketing tech
fromFast Company
1 week ago

The surprising metric that will define the future of creative work

Despite the backlash against DEI efforts, there are leaders who advocate for real progress, emphasizing the need for brands to prioritize Return on Inclusion.
Marketing tech
fromItsnicethat
1 week ago

Blinkink score with a fiery claymation advert for the Women's Euros 2025

Stop-motion takes a long time to shoot, even when it's quite simple, so when it's super complex, it's a constant battle to try and figure out shortcuts.
Soccer (FIFA)
fromOpen Culture
1 week ago

"The Vertue of the COFFEE Drink": An Ad for London's First Cafe Printed Circa 1652

The introduction of coffee in England, showcased by the first advertisement, signified the beginning of a cultural shift and the drink's international journey.
Coffee
fromDigiday
1 week ago

LGBTQ+ publishers grapple with a Pride Month ad spend slowdown

LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize, reflecting the impact of the current social and economic climate.
SF LGBT
fromYahoo Finance
1 week ago

3 Best Tech Stocks for the Second Half of 2025

Reddit is navigating a year with significant volatility, showing a year-over-year revenue growth of 61%, which suggests strong potential for growth.
Marketing tech
fromAol
2 weeks ago

How the world's top ad agencies aligned to fix prices in India

This kind of practice is not in the spirit of what we are collectively trying to achieve.
Media industry
fromArs Technica
2 weeks ago

Smart TV OS owners face "constant conflict" between privacy, advertiser demands

Do you want your data sold out there and everyone to know exactly what you've been watching ... the answer is generally no.
Marketing tech
fromSocial Media Today
2 weeks ago

Meta Gains New Ad Safety Certifications for Facebook and Instagram

"Accreditation indicates that the Measurement Statistics reported for the Service comply with: (1) the Minimum Standards for Media Rating Research..."
Marketing tech
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