#advertising

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Marketing tech
fromSkift
2 hours ago

Google's AI Max Positions Travel Ads for AI Overviews and AI Mode

Google is expanding its AI Max advertising product to travel brands, enhancing ad relevance through AI-driven search intent interpretation.
#meta
Tech industry
from24/7 Wall St.
9 hours ago

Meta's $135 Billion AI Budget Could Buy Ford, GM and Chrysler Combined

Meta's AI spending is projected at $135 billion, underpinned by record profitability and significant revenue growth.
Marketing tech
fromTechCrunch
14 hours ago

Meta says its business AI now facilitates 10 million conversations a week | TechCrunch

Meta's business AI tools have grown significantly, facilitating 10 million conversations weekly, with plans for future monetization.
Marketing tech
fromAdExchanger
1 day ago

Meta's Ad Machine Is Purring, So Why Did Its Stock Drop? | AdExchanger

Meta is investing heavily in AI technology, expecting to spend up to $145 billion this year, funded by its advertising revenue.
Marketing tech
fromDigiday
1 day ago

Meta opens its ad ecosystem to third-party AI tools

Meta is opening its ad ecosystem to third-party AI tools, allowing advertisers to integrate preferred AI for campaign management.
Tech industry
fromwww.cnbc.com
1 day ago

Meta looks to report fastest revenue growth since 2021

Meta is focusing on AI advancements and expects significant revenue growth from its advertising business despite ongoing capital expenditures.
#ai
Marketing tech
fromDigiday
13 hours ago

X upgrades its ad platform in long overdue overhaul

X has launched a significant overhaul of its advertising tools, focusing on AI-powered upgrades for improved ad delivery and campaign setup.
Marketing tech
fromDigiday
13 hours ago

X upgrades its ad platform in long overdue overhaul

X has launched a significant overhaul of its advertising tools, focusing on AI-powered upgrades for improved ad delivery and campaign setup.
Marketing tech
fromDigital Trends
1 day ago

Snapchat's new ad format makes AI chatbots sound like salespeople

AI Sponsored Snaps integrate brand-run AI agents into Snapchat, guiding users toward purchases and transforming ads into sales tools.
#marketing
Marketing
fromThe Drum
10 hours ago

'Can AI crack the code behind award-winning ads?'

Brand managers must deliver high-performing content quickly, leveraging AI and creativity for effective marketing campaigns.
Marketing tech
fromAdExchanger
22 hours ago

Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web? | AdExchanger

Marketers may unknowingly select tech providers when choosing agencies, impacting their access to AI tools and tech stacks.
Marketing
fromThe Drum
10 hours ago

'Can AI crack the code behind award-winning ads?'

Brand managers must deliver high-performing content quickly, leveraging AI and creativity for effective marketing campaigns.
Marketing tech
fromAdExchanger
22 hours ago

Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web? | AdExchanger

Marketers may unknowingly select tech providers when choosing agencies, impacting their access to AI tools and tech stacks.
#google
Marketing tech
fromPCMAG
3 days ago

Is Google Forcing You Into New Ad Settings? Not Exactly

Google's new ad setting allows users to manage data sharing with third-party advertisers, but it appears as a forced opt-in.
Marketing tech
fromPCMAG
3 days ago

Is Google Forcing You Into New Ad Settings? Not Exactly

Google's new ad setting allows users to manage data sharing with third-party advertisers, but it appears as a forced opt-in.
#google-ads
Marketing
fromForbes
14 hours ago

Commerce Media Networks: The Next Frontier In Brand Advertising

Brands are shifting to media planning based on purchase data, integrating advertising with actual buying behavior through Commerce Media Networks.
#meta-platforms
Marketing tech
fromNewsmax
1 day ago

Meta Lifts Capex Forecast, Doubles Down on AI

Meta Platforms is increasing its capital expenditure forecast to invest heavily in AI infrastructure while planning layoffs for cost savings.
Tech industry
fromThe Globe and Mail
1 day ago

Meta raises capital expenditure forecast, doubling down on AI investment

Meta Platforms is increasing its capital expenditure forecast to invest heavily in AI infrastructure while planning layoffs for cost savings.
Marketing tech
fromNewsmax
1 day ago

Meta Lifts Capex Forecast, Doubles Down on AI

Meta Platforms is increasing its capital expenditure forecast to invest heavily in AI infrastructure while planning layoffs for cost savings.
Tech industry
fromThe Globe and Mail
1 day ago

Meta raises capital expenditure forecast, doubling down on AI investment

Meta Platforms is increasing its capital expenditure forecast to invest heavily in AI infrastructure while planning layoffs for cost savings.
#artificial-intelligence
Marketing tech
fromwww.un.org
15 hours ago

AI in advertising risks fuelling misinformation crisis, UN warns | United Nations

Major brands in advertising can significantly influence the future of Artificial Intelligence and information integrity, requiring immediate action to mitigate risks.
Social media marketing
fromEMARKETER
1 day ago

Brands are about to spend more boosting creator content than creators earn making it

US social network amplified content ad spending will equal creator sponsored content revenues at $14.15 billion in 2027.
fromwww.theguardian.com
20 hours ago

Revealed: British ad firm's billion-dollar greenwash of US oil industry

WPP was the leading advertising group serving the US's oil industry over the past decade, according to analysis by the climate investigations platform DeSmog. The figure is nearly twice the respective amounts linked to its US rivals Omnicom and Interpublic Group (IPG).
Marketing
Media industry
fromDigiday
22 hours ago

Media Briefing: Publishers rewire sales teams for the outcomes era

Sales teams are increasingly focused on client success and performance outcomes rather than traditional ad sales models.
Tech industry
fromFortune
23 hours ago

Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity? | Fortune

Google Cloud's revenue growth reached 63%, now representing 18% of Alphabet's business, signaling a significant shift in Google's core identity.
Television
fromDigital Trends
1 day ago

Your Google TV experience is about to get chaotic with a dedicated YouTube Shorts feed

Google TV will feature a new 'Short videos for you' row with YouTube Shorts, but users cannot disable it.
#youtube
Online marketing
from9to5Google
6 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Podcast
fromDigiday
1 week ago

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.
Online marketing
from9to5Google
6 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Podcast
fromDigiday
1 week ago

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.
#home-depot
Marketing tech
fromRetail Dive
2 days ago

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Home Depot integrates its advertising network with Reddit, allowing advertisers to launch campaigns directly through its self-service portal.
Marketing tech
fromwww.marketingdive.com
1 week ago

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Home Depot introduces new advertising capabilities, including a partnership with Reddit for targeted campaigns through its retail media network.
Marketing tech
fromRetail Dive
2 days ago

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Home Depot integrates its advertising network with Reddit, allowing advertisers to launch campaigns directly through its self-service portal.
Marketing tech
fromwww.marketingdive.com
1 week ago

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Home Depot introduces new advertising capabilities, including a partnership with Reddit for targeted campaigns through its retail media network.
#connected-tv
Marketing tech
fromAdExchanger
1 day ago

A New Standard For Transparency In CTV: What Advertisers Should Expect | AdExchanger

Advertisers demand transparency and quality in CTV, making it essential for partners to provide clear pricing and accountability.
Marketing tech
fromExchangewire
2 days ago

IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV

IAS Total TV offers transparency and insights for advertisers in the connected TV ecosystem.
Marketing tech
fromAdExchanger
1 day ago

A New Standard For Transparency In CTV: What Advertisers Should Expect | AdExchanger

Advertisers demand transparency and quality in CTV, making it essential for partners to provide clear pricing and accountability.
Marketing tech
fromExchangewire
2 days ago

IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV

IAS Total TV offers transparency and insights for advertisers in the connected TV ecosystem.
Marketing tech
fromwww.marketingdive.com
2 days ago

Fossil sees 57% brand recall lift with InMobi's full-funnel ad solution

Fossil achieved a 57% increase in brand recall and 10% in brand awareness using InMobi's Ad Experiences solution for its Big Tic campaign.
Podcast
fromRAIN News
3 days ago

Triton / Nielsen brings more podcast audience visibility

Nielsen collaborates with Triton Digital to enhance podcast audience measurement for advertisers using Triton's Podcast Metrics Demos+.
#creativity
Graphic design
fromItsnicethat
1 day ago

Air's manifesto makes one thing clear: AI will never replace human creativity

Air emphasizes that AI will not replace creativity, highlighting the importance of human input in creative processes.
Graphic design
fromItsnicethat
1 day ago

Air's manifesto makes one thing clear: AI will never replace human creativity

Air emphasizes that AI will not replace creativity, highlighting the importance of human input in creative processes.
#digital-marketing
fromExchangewire
1 day ago
Marketing

Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign

Kargo's campaign for UCB India successfully increased in-store traffic during the festive season using innovative advertising solutions.
Online marketing
fromForbes
5 days ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
Marketing
fromExchangewire
1 day ago

Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign

Kargo's campaign for UCB India successfully increased in-store traffic during the festive season using innovative advertising solutions.
Online marketing
fromForbes
5 days ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
Marketing tech
fromExchangewire
1 day ago

Mirror, Mirror... Are LLMs the Fairest of them All? - ExchangeWire.com

LLMs are presented as the universal solution to various problems in advertising and beyond.
fromwww.bbc.com
1 day ago

Advert for 49 serum banned over 'five years younger' claim

The billboard poster claimed the Eucerin Hyaluron-Filler Epigenetic Serum was 'clinically proven' following a study of 160 people who used the product for four weeks before being asked how much younger they thought they looked.
Public health
Podcast
fromDigiday
1 day ago

Podcast engagement drives brand audio spending ahead of World Cup

Marketers face a choice between premium TV reach and alternative digital audio options during the World Cup.
fromThedrum
2 days ago

Joe Fotheringham Appointed as Senior Vice President of Creative at Tommy

I was drawn to Tommy's culture and values, particularly their commitment to authenticity and community-driven work. I think the US market, in particular, is hungry for new ideas that defy the mediocrity of a lot of advertising today.
Graphic design
#cost-of-living
Remote teams
fromThedrum
2 days ago

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.
Remote teams
fromThedrum
2 days ago

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.
Remote teams
fromThedrum
2 days ago

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.
Remote teams
fromThedrum
2 days ago

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Rising cost of living is influencing consumer spending and preferences for hybrid working arrangements.
Marketing tech
fromTechCrunch
2 days ago

Snapchat brings AI-powered conversational advertising to its app | TechCrunch

Snapchat introduces AI Sponsored Snaps, allowing users to interact with brands' AI agents directly in the app's Chat tab.
Marketing tech
fromAdExchanger
2 days ago

AdMarketplace Is Piloting Performance Ads In AI Chat | AdExchanger

AI chat is evolving into a media channel, prompting the need for effective ad monetization strategies without compromising user experience.
Marketing tech
fromDigiday
2 days ago

Walmart's expanded data offering to agencies and advertisers gets closer to self-serve

Walmart Data Ventures launches Scintilla Media Data Feed, providing advertisers with enhanced access to first-party retail data for better ad performance.
Marketing tech
fromDigiday
2 days ago

How Netflix is rewriting the streaming ad playbook

Netflix's ad business is evolving into a serious competitor in the ad market, focusing on differentiated products and expanding partnerships.
SF food
fromTasting Table
3 days ago

The Filet-O-Fish Jingle From 2009 That Still Lives In Customers' Heads - Tasting Table

The 2009 Filet-O-Fish commercial created a lasting cultural impact with its catchy jingle and surreal humor.
#roku
Marketing tech
fromVariety
3 days ago

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.
Marketing tech
from24/7 Wall St.
6 days ago

KeyBanc Lifts Roku Price Target to $140: Is the Streaming Stock Finally Turning the Corner?

KeyBanc raised Roku's price target to $140, indicating strong confidence in its Q1 performance and resilience in ad revenue.
Marketing tech
fromVariety
3 days ago

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.
Marketing tech
from24/7 Wall St.
6 days ago

KeyBanc Lifts Roku Price Target to $140: Is the Streaming Stock Finally Turning the Corner?

KeyBanc raised Roku's price target to $140, indicating strong confidence in its Q1 performance and resilience in ad revenue.
#chatgpt
Marketing tech
fromDigiday
3 days ago

Advertisers are flying blind on ChatGPT ads - Adthena wants to change that

Adthena's ChatGPT AdBridge tool transforms Google Ads into ChatGPT campaigns, enabling advertisers to leverage existing data for effective ad strategies.
fromExchangewire
3 days ago
Digital life

Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App

fromAdExchanger
1 week ago
Marketing tech

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
fromSearch Engine Roundtable
1 week ago
Marketing tech

OpenAI ChatGPT Ad Manager Interface

ChatGPT ad management interface allows campaign creation, budget setting, and CPC limits for advertisers.
Marketing tech
fromDigiday
3 days ago

Advertisers are flying blind on ChatGPT ads - Adthena wants to change that

Adthena's ChatGPT AdBridge tool transforms Google Ads into ChatGPT campaigns, enabling advertisers to leverage existing data for effective ad strategies.
Digital life
fromExchangewire
3 days ago

Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App

OpenAI is expanding ad access in ChatGPT to logged-out users, while Norway and Turkey implement social media age restrictions for children.
Marketing tech
fromAdExchanger
1 week ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
Marketing tech
fromAdExchanger
3 days ago

Even PayPal Ads Has Its Own ID Now | AdExchanger

PayPal launched the PayPal Ads ID, an omnichannel identifier based on its customer base, available for free to ad tech vendors.
Marketing tech
fromExchangewire
3 days ago

Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell integrates with FreeWheel to enhance advertising efficiency and access to premium video inventory in the streaming ecosystem.
Marketing tech
fromInman
3 days ago

If Home Depot is on Reddit, where should you be?

Home Depot's new advertising strategy focuses on engaging consumers during their research phase, not just at the point of purchase.
#openai
Marketing tech
fromDigiday
3 days ago

Marketers join OpenAI's ad pilot, nudged by FOMO

OpenAI's ad pilot shows potential but lacks clear value for marketers, with many participating out of fear of missing out.
Marketing tech
fromMiami Herald
1 week ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
fromSkift
1 week ago
Marketing tech

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI has implemented cost-per-click ads in ChatGPT, shifting from an impression-based model to a per-click pricing model.
fromTNW | Insights
1 week ago
Marketing tech

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

OpenAI has transitioned ChatGPT's advertising model to cost-per-click, competing directly with Google and Meta for ad budgets.
Marketing tech
fromDigiday
3 days ago

Marketers join OpenAI's ad pilot, nudged by FOMO

OpenAI's ad pilot shows potential but lacks clear value for marketers, with many participating out of fear of missing out.
Marketing tech
fromMiami Herald
1 week ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
Marketing tech
fromSkift
1 week ago

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI has implemented cost-per-click ads in ChatGPT, shifting from an impression-based model to a per-click pricing model.
Marketing tech
fromTNW | Insights
1 week ago

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

OpenAI has transitioned ChatGPT's advertising model to cost-per-click, competing directly with Google and Meta for ad budgets.
Marketing tech
fromDigiday
3 days ago

News UK turns The Times' first-party data into synthetic audiences for advertisers

News UK is using The Times' first-party data to create a synthetic audience-planning tool for advertisers amid declining open-web signals.
Television
fromGSMArena.com
4 days ago

Google is rolling out a fully customizable Multiview in YouTube TV and testing new YouTube Live ads

YouTube TV introduces customizable Multiview and side-by-side ads for live streams, enhancing user experience during sports and monetization.
Marketing
fromThedrum
4 days ago

Samantha Johnson Joins LRXD as Media Director

Samantha Johnson has been appointed as Media Director at LRXD, bringing over 20 years of media communications experience.
#amazon
Online marketing
fromwww.businessinsider.com
4 days ago

Amazon sellers say they're fed up with policy and fee changes: 'It's like death by a thousand cuts'

Amazon's new advertising cost policy, effective April 15, 2026, will deduct ad expenses from seller proceeds first, impacting cash flow.
Marketing tech
fromAdExchanger
1 week ago

Amazon Faces An Easy Boycott But An Existential Question | AdExchanger

Amazon's recent ad platform boycott reflects deeper concerns over seller economics rather than just advertising policies.
Online marketing
fromwww.businessinsider.com
4 days ago

Amazon sellers say they're fed up with policy and fee changes: 'It's like death by a thousand cuts'

Amazon's new advertising cost policy, effective April 15, 2026, will deduct ad expenses from seller proceeds first, impacting cash flow.
Marketing tech
fromAdExchanger
1 week ago

Amazon Faces An Easy Boycott But An Existential Question | AdExchanger

Amazon's recent ad platform boycott reflects deeper concerns over seller economics rather than just advertising policies.
Podcast
fromThedrum
5 days ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
fromYahoo Finance
6 days ago

Verizon (VZ) Wins an Injunction Prohibiting T-Mobile's Ad Campaign Promising Significant Savings

U.S. District Judge Lewis Kaplan stated that T-Mobile made 'literally false' representations when comparing its promotional rates to Verizon Communications Inc. (NYSE:VZ)'s usual rates, describing the approach as an 'apples-to-oranges' comparison.
Marketing tech
Marketing
fromThe Globe and Mail
5 days ago

AI-generated ads get attention, but is it the good kind?

Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.
Marketing
fromRolling Out
6 days ago

Contender's founders are disrupting advertising for good

Robert Clifton Jr. and Dr. Kristian May Stewart launched Contender to create a fair exchange between brands and the diverse Gen Z audience.
Marketing tech
fromExchangewire
6 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Media industry
fromAdExchanger
6 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
fromThedrum
1 week ago

Silicon Valley Executive Nathan Reuss Joins R&R Partners as Content Creative Director

Nathan's platform experience at Instagram, Facebook and Google gives R&R and its clients a distinct advantage on digital and social campaigns. In addition, he is an incredible blend of strategy and creative, which means we have zero translation issues from business objectives to creative expression.
Marketing
Marketing tech
fromwww.marketingdive.com
1 week ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Canada news
fromnews.bitcoin.com
1 week ago

Ontario Liberals Move to Ban iGaming Advertising Four Years After Privatization

Ontario's Stop Harmful Gambling Advertising Act aims to ban online gambling ads to protect public health.
Marketing tech
fromForbes
1 week ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
1 week ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Silicon Valley
fromSan Jose Spotlight
1 week ago

Op-ed: Say no to commercial advertising on San Jose's downtown sidewalks - San Jose Spotlight

Wayfinding signs in San Jose are criticized for duplicating smartphone information and failing to generate significant revenue despite city support.
Books
fromHer Campus
1 week ago

BOTM Is Saying "Nobody Reads Anymore." But How True Is That?

The tagline 'Nobody reads anymore' by Book of the Month is misleading and promotes negative feelings about reading.
Podcast
fromThe Hollywood Reporter
1 week ago

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.
Marketing tech
fromAdExchanger
1 week ago

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.
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