#advertising

[ follow ]
fromNZ Herald
2 hours ago

From Dunedin flat to the world: The ad agency that's looking AI in the eye and saying; 'yeah, nah'

The agency, which started in a cramped Dunedin flat, has now become one of the world's top independent creative advertising agencies, showcasing its remarkable growth.
Media industry
Marketing tech
fromThedrum
6 hours ago

Kiko increases store visits by 165% with S4M

S4M helps brands increase store visits through tailored advertising that targets local customers at every step of their journey.
#american-eagle
Marketing
fromFast Company
1 day ago

American Eagle is back with Syd and not sorry about it

American Eagle's new campaign with Sydney Sweeney aims to promote denim shorts while providing a calming message for Gen Z amidst societal noise.
Marketing
fromMacon Telegraph
3 days ago

American Eagle and Sydney Sweeney Don't Need Liberals

American Eagle's new campaign with Sydney Sweeney embraces past controversy, suggesting that outrage does not always impact commercial success.
Marketing
fromFast Company
1 day ago

American Eagle is back with Syd and not sorry about it

American Eagle's new campaign with Sydney Sweeney aims to promote denim shorts while providing a calming message for Gen Z amidst societal noise.
Marketing
fromMacon Telegraph
3 days ago

American Eagle and Sydney Sweeney Don't Need Liberals

American Eagle's new campaign with Sydney Sweeney embraces past controversy, suggesting that outrage does not always impact commercial success.
#subscription-model
Artificial intelligence
fromFast Company
2 days ago

What San Francisco's AI billboards say about the state of the industry

San Francisco's billboards reflect a booming AI industry focused on practical applications, largely ignoring safety and governance issues.
fromGamesBeat
2 days ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Alternative medicine
fromFast Company
2 days ago

With GLP1 drug ads everywhere, here's what to know to safely buy them online

GLP-1 medications for weight loss are increasingly advertised, raising concerns about safety and the rise of unregulated alternatives.
Marketing tech
fromExchangewire
2 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Podcast
fromThedrum
2 days ago

Acast launches first-to-market advertiser-owned first-party data targeting solution

Acast is the largest independent podcast company, offering monetization tools for creators and advertisers through dynamic ad insertion and first-party data targeting.
#youtube
fromBGR
1 week ago
Marketing tech

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

Media industry
fromAdExchanger
2 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Online marketing
fromThe Cool Down
1 week ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Online marketing
fromArs Technica
1 week ago

YouTube increases Premium price again, says 90-second unskippable ads are a bug

YouTube users face longer unskippable ads, with reports of 90-second ads despite the company's denial of such formats.
Marketing tech
fromBGR
1 week ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Marketing tech
fromThe Drum
2 days ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
Marketing tech
fromDigiday
2 days ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
#openai
Marketing tech
fromAdExchanger
2 days ago

The OpenAI Pixel Has Landed; Amazon's Credit Card Ban Triggers An Ad Boycott | AdExchanger

OpenAI is developing ad infrastructure, but the effectiveness of AI search for advertisers remains uncertain due to varying commercial intent in queries.
fromExchangewire
6 days ago
Marketing tech

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

Artificial intelligence
fromFuturism
1 week ago

OpenAI Says It's Already Made $100 Million by Stuffing ChatGPT With Ads

OpenAI has generated $100 million in ad revenue from ChatGPT in two months, with projections reaching $100 billion by 2030.
Marketing tech
fromInc
1 week ago

Sam Altman's 'Last Resort' Is Now a $100 Billion Bet for OpenAI

OpenAI expects to generate $2.5 billion in ad revenue in 2023, with projections reaching $100 billion annually by 2030.
Marketing tech
fromDigiday
1 week ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
Marketing tech
fromAdExchanger
2 days ago

The OpenAI Pixel Has Landed; Amazon's Credit Card Ban Triggers An Ad Boycott | AdExchanger

OpenAI is developing ad infrastructure, but the effectiveness of AI search for advertisers remains uncertain due to varying commercial intent in queries.
Marketing tech
fromExchangewire
6 days ago

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.
Artificial intelligence
fromFuturism
1 week ago

OpenAI Says It's Already Made $100 Million by Stuffing ChatGPT With Ads

OpenAI has generated $100 million in ad revenue from ChatGPT in two months, with projections reaching $100 billion by 2030.
Marketing tech
fromInc
1 week ago

Sam Altman's 'Last Resort' Is Now a $100 Billion Bet for OpenAI

OpenAI expects to generate $2.5 billion in ad revenue in 2023, with projections reaching $100 billion annually by 2030.
Marketing tech
fromDigiday
1 week ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
#netflix
Media industry
fromAdExchanger
2 days ago

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.
Media industry
fromwww.businessinsider.com
3 days ago

Why Netflix is in a win-win position as it continues to hike prices

Netflix is well-positioned for growth despite price hikes and competition, leveraging its ad-supported tier to attract and retain subscribers.
Media industry
fromExchangewire
3 days ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Media industry
fromAdExchanger
2 days ago

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.
Media industry
fromwww.businessinsider.com
3 days ago

Why Netflix is in a win-win position as it continues to hike prices

Netflix is well-positioned for growth despite price hikes and competition, leveraging its ad-supported tier to attract and retain subscribers.
Media industry
fromExchangewire
3 days ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Marketing
fromThedrum
3 days ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
fromBlavity News & Entertainment
3 days ago

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera - Blavity

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.
Marketing tech
#ftc
Media industry
fromArs Technica
3 days ago

Ad firms settle with Trump FTC over claims they boycotted conservative media

The FTC is pressuring advertisers to end brand-safety initiatives, impacting ad placements based on political and ideological viewpoints.
Privacy professionals
fromAol
3 days ago

FTC takes action against ad giants for avoiding certain sites

Three major advertising agencies conspired to avoid buying ads on websites promoting disfavored political viewpoints, violating competition laws.
Media industry
fromThe Verge
4 days ago

FTC pushes ad agencies into dropping brand safety rules

The FTC proposed a settlement to prevent ad agencies from colluding against platforms based on political viewpoints.
Marketing tech
fromExchangewire
5 days ago

Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices

FTC is negotiating a settlement with ad companies over coordinated ad boycotts, while Meta faces a lawsuit for designing addictive features for youth.
fromAol
6 days ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

Media industry
fromArs Technica
3 days ago

Ad firms settle with Trump FTC over claims they boycotted conservative media

The FTC is pressuring advertisers to end brand-safety initiatives, impacting ad placements based on political and ideological viewpoints.
Privacy professionals
fromAol
3 days ago

FTC takes action against ad giants for avoiding certain sites

Three major advertising agencies conspired to avoid buying ads on websites promoting disfavored political viewpoints, violating competition laws.
Media industry
fromThe Verge
4 days ago

FTC pushes ad agencies into dropping brand safety rules

The FTC proposed a settlement to prevent ad agencies from colluding against platforms based on political viewpoints.
Marketing tech
fromExchangewire
5 days ago

Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices

FTC is negotiating a settlement with ad companies over coordinated ad boycotts, while Meta faces a lawsuit for designing addictive features for youth.
fromAol
6 days ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

Marketing tech
fromThedrum
3 days ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
#antitrust
Media industry
fromNew York Post
4 days ago

Big advertisers agree to settle FTC probe of alleged boycott against X, others

Three major ad agencies settled an FTC probe for allegedly boycotting online platforms based on political content, violating antitrust laws.
Marketing tech
fromgizmodo.com
4 days ago

Elon Musk Scores a Victory Against Free Speech

Three major ad agencies settled FTC allegations of antitrust violations regarding advertising on misinformation and extremist content websites.
Media industry
fromNew York Post
4 days ago

Big advertisers agree to settle FTC probe of alleged boycott against X, others

Three major ad agencies settled an FTC probe for allegedly boycotting online platforms based on political content, violating antitrust laws.
Marketing tech
fromgizmodo.com
4 days ago

Elon Musk Scores a Victory Against Free Speech

Three major ad agencies settled FTC allegations of antitrust violations regarding advertising on misinformation and extremist content websites.
#amazon
Business
from24/7 Wall St.
3 days ago

Why I Can't Stop Buying Amazon Stock

Amazon's AWS and advertising segments are experiencing significant growth, indicating a strong future for the company.
fromDigiday
3 days ago
Marketing tech

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

fromModern Retail
5 days ago
Marketing tech

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Amazon is postponing a controversial advertising payment system change until August 1, 2026, due to seller backlash over financial strain.
fromModern Retail
1 week ago
Online marketing

A group of seven-figure Amazon sellers is planning a one-day ad boycott as payment changes squeeze cash flow

Amazon sellers are organizing a one-day boycott of advertising on April 15 to protest a new payment policy affecting their cash flow.
Business
from24/7 Wall St.
3 days ago

Why I Can't Stop Buying Amazon Stock

Amazon's AWS and advertising segments are experiencing significant growth, indicating a strong future for the company.
Marketing tech
fromDigiday
3 days ago

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Amazon pauses a controversial advertising payment system change after seller backlash, deferring implementation until August 1, 2026.
E-Commerce
fromwww.cnbc.com
4 days ago

Amazon sellers boycott ads in policy change revolt: 'We're running out of f---ing margin'

Amazon sellers face increased hardships due to tariffs, rising energy costs, and new policies that threaten their profitability.
fromModern Retail
5 days ago
Marketing tech

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

fromModern Retail
1 week ago
Online marketing

A group of seven-figure Amazon sellers is planning a one-day ad boycott as payment changes squeeze cash flow

#acquisition
fromAdExchanger
3 days ago
Marketing tech

Viant Probably Wouldn't Have Acquired TVision If It Hadn't Bought IRIS.TV First | AdExchanger

fromThedrum
5 days ago
Marketing tech

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Marketing tech
fromAdExchanger
3 days ago

Viant Probably Wouldn't Have Acquired TVision If It Hadn't Bought IRIS.TV First | AdExchanger

Viant's acquisition of TVision enhances advertising effectiveness through complementary data sets focused on audience attention metrics.
Marketing tech
fromThedrum
5 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromTheWrap
3 days ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
#ai
Marketing tech
fromExchangewire
5 days ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
Marketing tech
fromExchangewire
5 days ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
#retail-media
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromAdExchanger
3 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing tech
fromExchangewire
3 days ago

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

Digital out-of-home advertising is growing, but measurement uncertainty limits further investment and potential.
Social media marketing
fromAdExchanger
3 days ago

Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently | AdExchanger

Freecash faced allegations of extracting sensitive user data while promoting itself as a rewards app, leading to its removal from the App Store.
Marketing
fromwww.businessinsider.com
4 days ago

Sydney Sweeney's new American Eagle ad addresses last year's 'Great Jeans' controversy in the most Sydney Sweeney way

Sydney Sweeney's new American Eagle campaign features her signature wink and follows a controversial previous campaign, enhancing her public profile.
Law
fromDailycaller
4 days ago

FTC Moves To Bar 'Brand Safety' Advertising Scheme Used To Censor Conservative Media

Major advertising agencies agreed to stop restricting business with media publishers based on political content, addressing anticompetitive conduct and First Amendment violations.
Marketing tech
fromThe Motley Fool
4 days ago

Meta's Massive Artificial Intelligence Investments May Be About to Pay Off for Investors | The Motley Fool

Meta Platforms launched the Muse Spark model, enhancing its AI capabilities to improve advertising and content engagement.
Toronto startup
fromGeekWire
4 days ago

Tech Moves: Hootsuite founder returns as interim CEO; Scowtt adds CFO; new role for former Edifecs CEO

Ryan Holmes returns as interim CEO of Hootsuite, focusing on data, insights, and AI to enhance business operations.
Marketing tech
fromExchangewire
4 days ago

Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

Bauer Media partners with Experian to enhance audience targeting for advertisers using consumer insights and data.
Apple
fromwww.businessinsider.com
4 days ago

Apple is getting serious about ads

Apple is expanding its advertising efforts, introducing ads in Maps and launching Apple Business to target small and midsize businesses.
Marketing
fromwww.businessinsider.com
4 days ago

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign and how he'll judge success

Valvoline launches its first FIFA World Cup campaign, aiming to expand brand awareness globally and connect emotionally with consumers.
Marketing tech
fromThe Motley Fool
4 days ago

Should Investors Buy AppLovin Stock After It Dropped by More Than 40% | The Motley Fool

AppLovin's stock drop presents a buying opportunity due to strong growth and high profit margins.
Marketing tech
fromExchangewire
4 days ago

44% of Web Inventory Fails Quality Standards, Picnic Finds

44.4% of domains fall below quality thresholds, driven by AI-generated content, complicating advertisers' ability to find valuable inventory.
Marketing tech
fromThe Motley Fool
4 days ago

Alphabet vs. Meta Platforms: Which Digital Advertising Giant Is the Better Buy? | The Motley Fool

Alphabet is diversifying and exploring long-term growth, while Meta's ad business is growing faster despite its AI challenges.
fromCbsnews
5 days ago

Ann Arbor entrepreneur brings home $1 million award for new approach to video game ads

"We used our technology to reskin Fortnite characters to give them acne, and in order to clear the acne, they had to interact with these soap products around the game, and they got a speed boost as a result."
Marketing
Online marketing
fromPCMAG
5 days ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.
Online marketing
fromThe Cool Down
5 days ago

Residents worldwide call out massive, overly bright billboards as both annoying and dangerous

Bright advertising boards in urban areas are causing distractions and health concerns, prompting calls for regulation.
#apple-maps
Apple
fromTECHBOOK
5 days ago

Apple Prepares to Introduce Ads in Maps

Apple Maps is preparing to introduce advertising features similar to Google Maps, starting with the iOS 26.5 beta version.
Apple
fromMacRumors
6 days ago

Apple Maps Ads Move Closer to Launch With iOS 26.5 Beta 2

Apple is preparing to introduce ads in the Apple Maps app with the second beta of iOS 26.5.
Apple
fromTECHBOOK
5 days ago

Apple Prepares to Introduce Ads in Maps

Apple Maps is preparing to introduce advertising features similar to Google Maps, starting with the iOS 26.5 beta version.
Apple
fromMacRumors
6 days ago

Apple Maps Ads Move Closer to Launch With iOS 26.5 Beta 2

Apple is preparing to introduce ads in the Apple Maps app with the second beta of iOS 26.5.
Marketing tech
fromExchangewire
5 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing tech
fromwww.retaildive.com
5 days ago

Dollar General's media network rolls out AI store audio program

Dollar General is expanding its AI-driven in-store audio network to 12,000 locations by 2026, enhancing customer experience and targeted advertising.
Marketing tech
fromDigiday
5 days ago

'Absolutely no intention': Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

Publicis Groupe will not create a rival platform to The Trade Desk, focusing instead on client growth in the AI landscape.
Marketing tech
fromThedrum
5 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
#sustainability
Marketing tech
fromThedrum
5 days ago

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe joins Ad Net Zero to promote sustainability in advertising and reduce carbon emissions across its operations.
Marketing tech
fromThedrum
5 days ago

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe joins Ad Net Zero to promote sustainability in advertising and reduce carbon emissions across its operations.
fromThedrum
6 days ago
Marketing tech

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
fromDigiday
6 days ago

With the World Cup around the corner, media buyers expect streaming prices to soar

Unilever's Rexona brand is launching a hero film featuring a Beatles tune and soccer stars like Vinicius Jr. and Christian Pulisic, aiming to connect with audiences through various media channels.
Marketing
fromThedrum
1 week ago

Grandi Stazioni Retail and Hivestack partner for programmatic digital out of home (DOOH) in Italy

We are thrilled to announce our partnership with Grandi Stazioni Retail, a highly prestigious and relevant partner for our market. In 2022, DOOH experienced a resurgence, returning to nearly pre-pandemic levels.
Marketing tech
#meta
Social media marketing
fromQuartz
1 week ago

Meta yanks plaintiff lawyer recruitment ads for addiction lawsuits

Meta is removing ads from law firms soliciting plaintiffs in lawsuits over social media addiction claims.
Social media marketing
fromQuartz
1 week ago

Meta yanks plaintiff lawyer recruitment ads for addiction lawsuits

Meta is removing ads from law firms soliciting plaintiffs in lawsuits over social media addiction claims.
fromPopular Science
1 week ago

How to stop your smart TV from tracking you

Smart TVs are capable of tracking user data, including viewing habits and app usage, which can lead to personalized advertising and content recommendations. Users may prefer to limit this tracking to protect their privacy.
Privacy technologies
Marketing
fromFast Company
1 week ago

The brand tightrope of the summer: How to make a patriotic sales pitch for America250 that won't make anyone mad

Coca-Cola's recent campaign mirrors its iconic 1971 'Hilltop' ad, presenting an idealized America amidst current social and political tensions.
Marketing tech
fromTelecompetitor
1 week ago

Advertising watchdog rules in favor of Verizon promotion

Verizon's advertising adequately disclosed a future price increase for its wireless service, according to the NAD ruling.
Marketing tech
fromRetail Brew
1 week ago

Amazon agency Podean acquires Amerge for overseas marketshare

Marketplaces continue to drive e-commerce growth, with Podean acquiring Amerge to enhance its advertising services and technology.
Media industry
fromRAIN News
1 week ago

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.
[ Load more ]