#advertising

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Television
fromGSMArena.com
1 hour ago

Google is rolling out a fully customizable Multiview in YouTube TV and testing new YouTube Live ads

YouTube TV introduces customizable Multiview and side-by-side ads for live streams, enhancing user experience during sports and monetization.
Marketing
fromThedrum
9 hours ago

Samantha Johnson Joins LRXD as Media Director

Samantha Johnson has been appointed as Media Director at LRXD, bringing over 20 years of media communications experience.
#amazon
Business
from24/7 Wall St.
1 week ago

Why I Can't Stop Buying Amazon Stock

Amazon's AWS and advertising segments are experiencing significant growth, indicating a strong future for the company.
fromDigiday
1 week ago
Marketing tech

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Online marketing
fromwww.businessinsider.com
11 hours ago

Amazon sellers say they're fed up with policy and fee changes: 'It's like death by a thousand cuts'

Amazon's new advertising cost policy, effective April 15, 2026, will deduct ad expenses from seller proceeds first, impacting cash flow.
Marketing tech
fromAdExchanger
3 days ago

Amazon Faces An Easy Boycott But An Existential Question | AdExchanger

Amazon's recent ad platform boycott reflects deeper concerns over seller economics rather than just advertising policies.
Business
from24/7 Wall St.
1 week ago

Why I Can't Stop Buying Amazon Stock

Amazon's AWS and advertising segments are experiencing significant growth, indicating a strong future for the company.
Marketing tech
fromDigiday
1 week ago

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Amazon pauses a controversial advertising payment system change after seller backlash, deferring implementation until August 1, 2026.
E-Commerce
fromwww.cnbc.com
1 week ago

Amazon sellers boycott ads in policy change revolt: 'We're running out of f---ing margin'

Amazon sellers face increased hardships due to tariffs, rising energy costs, and new policies that threaten their profitability.
Online marketing
fromForbes
19 hours ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
Podcast
fromThedrum
1 day ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
fromYahoo Finance
2 days ago

Verizon (VZ) Wins an Injunction Prohibiting T-Mobile's Ad Campaign Promising Significant Savings

U.S. District Judge Lewis Kaplan stated that T-Mobile made 'literally false' representations when comparing its promotional rates to Verizon Communications Inc. (NYSE:VZ)'s usual rates, describing the approach as an 'apples-to-oranges' comparison.
Marketing tech
#connected-tv
Marketing tech
fromThedrum
1 week ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
Marketing tech
fromThedrum
1 week ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
Marketing
fromThe Globe and Mail
1 day ago

AI-generated ads get attention, but is it the good kind?

Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.
#youtube
from9to5Google
2 days ago
Online marketing

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

Podcast
fromDigiday
3 days ago

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.
Online marketing
from9to5Google
2 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Podcast
fromDigiday
3 days ago

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.
Media industry
fromAdExchanger
1 week ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Marketing tech
from24/7 Wall St.
2 days ago

KeyBanc Lifts Roku Price Target to $140: Is the Streaming Stock Finally Turning the Corner?

KeyBanc raised Roku's price target to $140, indicating strong confidence in its Q1 performance and resilience in ad revenue.
Marketing
fromRolling Out
2 days ago

Contender's founders are disrupting advertising for good

Robert Clifton Jr. and Dr. Kristian May Stewart launched Contender to create a fair exchange between brands and the diverse Gen Z audience.
Marketing tech
fromExchangewire
2 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Media industry
fromAdExchanger
2 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
fromThedrum
3 days ago

Silicon Valley Executive Nathan Reuss Joins R&R Partners as Content Creative Director

Nathan's platform experience at Instagram, Facebook and Google gives R&R and its clients a distinct advantage on digital and social campaigns. In addition, he is an incredible blend of strategy and creative, which means we have zero translation issues from business objectives to creative expression.
Marketing
#openai
Marketing tech
fromMiami Herald
3 days ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
fromSkift
3 days ago
Marketing tech

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

fromTNW | Insights
4 days ago
Marketing tech

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

Marketing tech
fromDigiday
5 days ago

OpenAI turns on cost-per-click ads inside ChatGPT

OpenAI's introduction of cost-per-click ads in ChatGPT marks a significant shift in advertising strategy, enabling performance-based marketing.
Marketing tech
fromDigiday
5 days ago

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.
Media industry
fromExchangewire
6 days ago

Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts

OpenAI is reducing ad prices on ChatGPT while Google negotiates a deal with the Pentagon for its Gemini AI models.
Marketing tech
fromMiami Herald
3 days ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
Marketing tech
fromSkift
3 days ago

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI has implemented cost-per-click ads in ChatGPT, shifting from an impression-based model to a per-click pricing model.
Marketing tech
fromTNW | Insights
4 days ago

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

OpenAI has transitioned ChatGPT's advertising model to cost-per-click, competing directly with Google and Meta for ad budgets.
Marketing tech
fromDigiday
5 days ago

OpenAI turns on cost-per-click ads inside ChatGPT

OpenAI's introduction of cost-per-click ads in ChatGPT marks a significant shift in advertising strategy, enabling performance-based marketing.
Marketing tech
fromDigiday
5 days ago

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.
Media industry
fromExchangewire
6 days ago

Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts

OpenAI is reducing ad prices on ChatGPT while Google negotiates a deal with the Pentagon for its Gemini AI models.
Marketing tech
fromwww.marketingdive.com
3 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Marketing tech
fromwww.marketingdive.com
3 days ago

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Home Depot introduces new advertising capabilities, including a partnership with Reddit for targeted campaigns through its retail media network.
#chatgpt
Marketing tech
fromForbes
6 days ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
fromSearch Engine Roundtable
6 days ago
Marketing

Example of Possible Competitor Targeting In ChatGPT Ads

Sonic's ad on a competitor-related prompt raises questions about targeted advertising strategies in ChatGPT.
Marketing tech
fromDigiday
1 week ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing tech
fromAdExchanger
3 days ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
Marketing tech
fromForbes
6 days ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
Marketing tech
fromDigiday
1 week ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
#meta
EU data protection
fromTNW | Meta
4 days ago

Meta sued over scam ads on Facebook and Instagram as internal documents reveal $16 billion in projected fraud revenue

Meta faces multiple lawsuits alleging it profited from scam ads on its platforms, projecting $16 billion in revenue from fraudulent advertising in 2024.
Privacy professionals
fromWIRED
5 days ago

Meta Is Sued Over Scam Ads on Facebook and Instagram

Consumer Federation of America sues Meta for allowing fraudulent ads on its platforms, violating DC consumer protection laws.
EU data protection
fromTNW | Meta
4 days ago

Meta sued over scam ads on Facebook and Instagram as internal documents reveal $16 billion in projected fraud revenue

Meta faces multiple lawsuits alleging it profited from scam ads on its platforms, projecting $16 billion in revenue from fraudulent advertising in 2024.
Privacy professionals
fromWIRED
5 days ago

Meta Is Sued Over Scam Ads on Facebook and Instagram

Consumer Federation of America sues Meta for allowing fraudulent ads on its platforms, violating DC consumer protection laws.
Canada news
fromnews.bitcoin.com
3 days ago

Ontario Liberals Move to Ban iGaming Advertising Four Years After Privatization

Ontario's Stop Harmful Gambling Advertising Act aims to ban online gambling ads to protect public health.
#marketing-strategy
Marketing tech
fromForbes
3 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
fromInc
5 days ago
Marketing tech

The Unpolished Marketing Playbook Spot & Tango Is Using to Grow Beyond $100M in Revenue

Spot & Tango is launching a major marketing campaign to drive growth and reduce customer acquisition costs after achieving $100 million in revenue.
Marketing tech
fromForbes
3 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromInc
5 days ago

The Unpolished Marketing Playbook Spot & Tango Is Using to Grow Beyond $100M in Revenue

Spot & Tango is launching a major marketing campaign to drive growth and reduce customer acquisition costs after achieving $100 million in revenue.
Marketing tech
fromAdExchanger
3 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Silicon Valley
fromSan Jose Spotlight
4 days ago

Op-ed: Say no to commercial advertising on San Jose's downtown sidewalks - San Jose Spotlight

Wayfinding signs in San Jose are criticized for duplicating smartphone information and failing to generate significant revenue despite city support.
Books
fromHer Campus
4 days ago

BOTM Is Saying "Nobody Reads Anymore." But How True Is That?

The tagline 'Nobody reads anymore' by Book of the Month is misleading and promotes negative feelings about reading.
Podcast
fromThe Hollywood Reporter
4 days ago

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.
Marketing tech
fromAdExchanger
4 days ago

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.
Marketing tech
fromAdExchanger
4 days ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromTheStreet
5 days ago

Bank of America resets AppLovin stock forecast

Bank of America Securities maintains a Buy rating on AppLovin, projecting significant e-commerce revenue growth in Q1.
fromExchangewire
5 days ago

OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation

Lior brings a deep understanding of product innovation and a strong track record of building solutions that drive real business outcomes. As curation becomes increasingly central to programmatic performance, his expertise in building intelligence into the curation process will simplify access to high-quality media and data to drive performance.
Marketing tech
Marketing tech
fromModern Retail
5 days ago

Dollar General prioritizes in-store audio over digital screens

Dollar General is expanding its in-store audio network to 12,000 stores, prioritizing audio advertising over digital screens due to space constraints.
Media industry
fromAdExchanger
5 days ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
#partnership
Marketing tech
fromThedrum
5 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
5 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
5 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
5 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
#pinterest
Social media marketing
fromMiami Herald
6 days ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
#google
Media industry
fromDailywire
6 days ago

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.
Media industry
fromDailywire
6 days ago

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.
#ai
Marketing tech
fromExchangewire
6 days ago

Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes

Lumen Research and Cint partner to provide insights on attention metrics and their impact on brand outcomes for advertisers.
Marketing
fromDigiday
6 days ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing
fromDigiday
6 days ago

The World Cup is set to lift demand for digital out-of-home spending

Advertisers are preparing for the FIFA World Cup with a focus on digital out-of-home marketing and experiential activations.
fromThedrum
6 days ago

Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

We're absolutely thrilled to welcome Kerel as our new CMO. This is a game-changing moment for us at such a transformational time at GumGum. Kerel's unparalleled expertise in ad tech is exactly what we need to skyrocket our growth.
Marketing
fromNZ Herald
1 week ago

From Dunedin flat to the world: The ad agency that's looking AI in the eye and saying; 'yeah, nah'

The agency, which started in a cramped Dunedin flat, has now become one of the world's top independent creative advertising agencies, showcasing its remarkable growth.
Media industry
Marketing tech
fromThedrum
1 week ago

Kiko increases store visits by 165% with S4M

S4M helps brands increase store visits through tailored advertising that targets local customers at every step of their journey.
#american-eagle
Marketing
fromFast Company
1 week ago

American Eagle is back with Syd and not sorry about it

American Eagle's new campaign with Sydney Sweeney aims to promote denim shorts while providing a calming message for Gen Z amidst societal noise.
Marketing
fromMacon Telegraph
1 week ago

American Eagle and Sydney Sweeney Don't Need Liberals

American Eagle's new campaign with Sydney Sweeney embraces past controversy, suggesting that outrage does not always impact commercial success.
Marketing
fromFast Company
1 week ago

American Eagle is back with Syd and not sorry about it

American Eagle's new campaign with Sydney Sweeney aims to promote denim shorts while providing a calming message for Gen Z amidst societal noise.
Marketing
fromMacon Telegraph
1 week ago

American Eagle and Sydney Sweeney Don't Need Liberals

American Eagle's new campaign with Sydney Sweeney embraces past controversy, suggesting that outrage does not always impact commercial success.
Artificial intelligence
fromFast Company
1 week ago

What San Francisco's AI billboards say about the state of the industry

San Francisco's billboards reflect a booming AI industry focused on practical applications, largely ignoring safety and governance issues.
fromGamesBeat
1 week ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Alternative medicine
fromFast Company
1 week ago

With GLP1 drug ads everywhere, here's what to know to safely buy them online

GLP-1 medications for weight loss are increasingly advertised, raising concerns about safety and the rise of unregulated alternatives.
Marketing tech
fromExchangewire
1 week ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Podcast
fromThedrum
1 week ago

Acast launches first-to-market advertiser-owned first-party data targeting solution

Acast is the largest independent podcast company, offering monetization tools for creators and advertisers through dynamic ad insertion and first-party data targeting.
Marketing tech
fromThe Drum
1 week ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
#netflix
Media industry
fromAdExchanger
1 week ago

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.
Media industry
fromwww.businessinsider.com
1 week ago

Why Netflix is in a win-win position as it continues to hike prices

Netflix is well-positioned for growth despite price hikes and competition, leveraging its ad-supported tier to attract and retain subscribers.
Media industry
fromExchangewire
1 week ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Media industry
fromAdExchanger
1 week ago

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.
Media industry
fromwww.businessinsider.com
1 week ago

Why Netflix is in a win-win position as it continues to hike prices

Netflix is well-positioned for growth despite price hikes and competition, leveraging its ad-supported tier to attract and retain subscribers.
Media industry
fromExchangewire
1 week ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Marketing
fromThedrum
1 week ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
fromBlavity News & Entertainment
1 week ago

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera - Blavity

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.
Marketing tech
#ftc
Media industry
fromArs Technica
1 week ago

Ad firms settle with Trump FTC over claims they boycotted conservative media

The FTC is pressuring advertisers to end brand-safety initiatives, impacting ad placements based on political and ideological viewpoints.
Privacy professionals
fromAol
1 week ago

FTC takes action against ad giants for avoiding certain sites

Three major advertising agencies conspired to avoid buying ads on websites promoting disfavored political viewpoints, violating competition laws.
Media industry
fromThe Verge
1 week ago

FTC pushes ad agencies into dropping brand safety rules

The FTC proposed a settlement to prevent ad agencies from colluding against platforms based on political viewpoints.
Media industry
fromArs Technica
1 week ago

Ad firms settle with Trump FTC over claims they boycotted conservative media

The FTC is pressuring advertisers to end brand-safety initiatives, impacting ad placements based on political and ideological viewpoints.
Privacy professionals
fromAol
1 week ago

FTC takes action against ad giants for avoiding certain sites

Three major advertising agencies conspired to avoid buying ads on websites promoting disfavored political viewpoints, violating competition laws.
Media industry
fromThe Verge
1 week ago

FTC pushes ad agencies into dropping brand safety rules

The FTC proposed a settlement to prevent ad agencies from colluding against platforms based on political viewpoints.
#antitrust
Media industry
fromNew York Post
1 week ago

Big advertisers agree to settle FTC probe of alleged boycott against X, others

Three major ad agencies settled an FTC probe for allegedly boycotting online platforms based on political content, violating antitrust laws.
Marketing tech
fromgizmodo.com
1 week ago

Elon Musk Scores a Victory Against Free Speech

Three major ad agencies settled FTC allegations of antitrust violations regarding advertising on misinformation and extremist content websites.
Media industry
fromNew York Post
1 week ago

Big advertisers agree to settle FTC probe of alleged boycott against X, others

Three major ad agencies settled an FTC probe for allegedly boycotting online platforms based on political content, violating antitrust laws.
Marketing tech
fromgizmodo.com
1 week ago

Elon Musk Scores a Victory Against Free Speech

Three major ad agencies settled FTC allegations of antitrust violations regarding advertising on misinformation and extremist content websites.
Marketing tech
fromAdExchanger
1 week ago

Viant Probably Wouldn't Have Acquired TVision If It Hadn't Bought IRIS.TV First | AdExchanger

Viant's acquisition of TVision enhances advertising effectiveness through complementary data sets focused on audience attention metrics.
Marketing tech
fromTheWrap
1 week ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
Marketing
fromAdExchanger
1 week ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing tech
fromExchangewire
1 week ago

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

Digital out-of-home advertising is growing, but measurement uncertainty limits further investment and potential.
Social media marketing
fromAdExchanger
1 week ago

Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently | AdExchanger

Freecash faced allegations of extracting sensitive user data while promoting itself as a rewards app, leading to its removal from the App Store.
Marketing
fromwww.businessinsider.com
1 week ago

Sydney Sweeney's new American Eagle ad addresses last year's 'Great Jeans' controversy in the most Sydney Sweeney way

Sydney Sweeney's new American Eagle campaign features her signature wink and follows a controversial previous campaign, enhancing her public profile.
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