#advertising

#advertising

OpenAI announced on Friday that it will be testing ads in its free version for logged-in, adult US users. It's also rolling out an $8-per-month Go subscription tier that includes some upgraded capabilities, such as longer memory and more image creation opportunities, a lower price than its Plus ($20/month) and Pro ($200/month) subscriptions. Go subscribers will also get ads, while Plus, Pro and OpenAI's business customers won't. OpenAI CEO Sam Altman has previously expressed reservations about introducing ads to ChatGPT.

The chatbot owner said that in the next few weeks, it will begin "testing ads" for the free and low-cost subscription "Go" versions of ChatGPT in the United States for logged-in, adult users. Users can expect ads "at the bottom of answers in ChatGPT when there's a relevant sponsored product or service based on your current conversation." OpenAI said ads will be "clearly labeled" and won't be included under "sensitive or regulated topics," including "health, mental health or politics."

I don't always drink beer, but when I do, I still prefer Dos Equis.

She started out as an actor, singer and dancer, later went into the advertising industry, then did what many women did back then married and became a wife and mother. Later she divorced and started to truly find her voice. Divorce was not the norm back then but she went back to work and carved out a career. She turned her living room into a dance studio

Marketers spend billions trying to persuade consumers that a product is right for them. But our research shows that sometimes the most effective way to market something is to say that it isn't for them. In other words, effective marketing can mean discouraging the wrong customers rather than convincing everyone to buy. We call this "dissuasive framing." Instead of saying a product is perfect for everyone, a company is up front about who it might not be for.

Covering the windows of public transit with advertisements turns a shared public resource into a mobile advertisement that is more concerned with achieving marketing and sales goals than it is with serving the local community effectively. Constant exposure to advertisements, which has become the norm for modern living, also encourages excessive consumption, which drives consumers to spend beyond their means, leading to growing consumer debt.

There was a Marathon gas station at the end of the street I lived on as a kid. Its big, glowing sign was a landmark for me-when I could see it from the window of my mom's car, I knew we were about to be home. Its iconic 'M'-on the rare occasion I encounter one these days-still brings up that old feeling, the familiarity of homecoming, and a twinge of nostalgia.

So why do some customers hate Roku? The brand's devices generally work well, but its remotes often fall short. Roku's available streaming apps and services are hardly exclusive, though the Roku Channel is an exception. However, the streaming service is littered with advertising, according to users. Ads are also making their way into the home screen, user interface, and menus. Moreover, your Roku TV or streaming stick might be spying on you through data collection and activity tracking measures.

In a series of "quit quitting" spots, Apple Watch owners run away from a bed, a recliner, and a bar stool. Each spot includes a glimpse of the Apple Watch Workout app and messages that the device provides while running. The Apple Watch is able to provide updates on pace and activity segment, as well as alerts when activity rings are closed.

ChatGPT is expected to introduce advertising inside conversations starting in 2026. This marks a major shift toward conversational discovery, where people get answers - and soon, ads - directly through dialogue rather than traditional search results. According to the article, this upcoming feature could possibly undo Google's dominance as the top search engine as conversational AI has "gone mainstream" in less than three years.

Most of that revenue comes from advertising, but an increasing amount of money flows in from YouTube's $14-per-month subscription plan, YouTube Premium. YouTube Premium's primary perk is the lack of ads. You also get YouTube Music Premium, Picture-in-Picture mode, playback with the screen off, and more. And yet, the concept of paying for YouTube may seem baffling to many, not only due to Premium's considerable cost and questionable value, but also because anyone can still, technically, enjoy YouTube without paying a dime.

Beginning with the 2029 101st annual Academy Awards, the Oscars will no longer be available on network television, where advertising dollars and local news dictate how long Adrian Brody's acceptance speeches should be. As announced earlier today, when the Oscars' current contract expires, those little gold men will march over to YouTube and YouTube TV, where the ceremony will be live and free to YouTube's massive viewership.

After YouTube, TikTok and other short-form video specialists have proven that viewers will cue them up in the living room, Instagram is launching an app on Amazon Fire TV. The Meta-owned social platform has gotten traction with its Reels offering since launching it in 2020 as an answer to TikTok. Since then, the company wrote in a blog post, "we've heard from our community that watching reels together is more fun, and this test is designed to learn which features make that experience work best on TV."

Some are die-hard fans whole up in their man caves, some are tweeting away talking about their favorite ads, and others - like yours truly - are taking it all in at their local pub. The Drum is covering the ads, and by default watching the game, from a lively bar in Astoria, Queens, sharing patrons' reactions to their favorite and least favorite spots, and sharing what the Twitter-verse thinks of this years' expensive adverts.

"Your trusted Dublin 6 agents," goes the tagline on a new advertisement for Sherry FitzGerald that we spotted in Ranelagh last week. Dublin 6 is also home to ­Mullery O'Gara estate agents, the subject of a recent investigation by the Irish Independent which revealed that the firm got a UK businessman to pretend to be the owner of a house it was selling.