#advertising

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#brand-engagement
Marketing tech
fromLindsey Gamble
6 days ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
Marketing tech
fromSocial Media Today
1 week ago

TikTok Expands Ad Placement Options for 'Pulse' Campaigns

TikTok's Pulse Premiere enhances ad placements alongside trusted content from premium publishers during significant events and cultural moments.
fromHackernoon
2 years ago
Marketing tech

Reach 400K+ Tech Readers with HackerNoon Newsletter Ads | HackerNoon

HackerNoon Newsletter effectively connects brands with over 400,000 tech enthusiasts at a manageable cost.
fromCreative Bloq
4 days ago
Graphic design

From LEGO to Nokia: The best print ads of the 2000s are a wild nostalgic ride

The first decade of the millennium saw print ads making a significant impact despite the rise of digital media.
Marketing tech
fromLindsey Gamble
6 days ago

TikTok Adds Pulse Custom Lineups and Content Sponsorship Packages - Lindsey Gamble

TikTok expands Pulse for more contextual and targeted advertising options.
New features enhance brand visibility alongside top user-generated content.
TikTok prioritizes advertiser value despite ongoing legal issues.
Marketing tech
fromSocial Media Today
1 week ago

TikTok Expands Ad Placement Options for 'Pulse' Campaigns

TikTok's Pulse Premiere enhances ad placements alongside trusted content from premium publishers during significant events and cultural moments.
fromHackernoon
2 years ago
Marketing tech

Reach 400K+ Tech Readers with HackerNoon Newsletter Ads | HackerNoon

HackerNoon Newsletter effectively connects brands with over 400,000 tech enthusiasts at a manageable cost.
fromCreative Bloq
4 days ago
Graphic design

From LEGO to Nokia: The best print ads of the 2000s are a wild nostalgic ride

The first decade of the millennium saw print ads making a significant impact despite the rise of digital media.
more#brand-engagement
#connected-tv
fromThe Drum
6 days ago
Marketing tech

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
fromAol
1 hour ago
Marketing tech

Adtech platform MNTN targets up to $1.24 billion valuation in US IPO

MNTN targets a $1.24 billion valuation in its IPO, capitalizing on the shift to connected TV advertising.
fromDigiday
1 week ago
Marketing tech

Future of TV Briefing: CTV ad market's transparency problem hits a boiling point

The connected TV ad market is facing significant transparency challenges that raise trust issues among advertisers.
fromAdweek
1 day ago
Marketing tech

NBCUniversal's Alison Levin on Driving Measurable Commerce Outcomes Through Streaming

NBCUniversal combines premium content with retail data partnerships to drive results for marketers.
from24/7 Wall St.
6 days ago
Marketing tech

The Trade Desk (Nasdaq: TTD) Earnings Live: Will TTD Recover After Rare Miss?

The rollout of the Kokai platform is expected to enhance client performance and retention for The Trade Desk.
Marketing tech
fromThe Drum
6 days ago

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
Marketing tech
fromAol
1 hour ago

Adtech platform MNTN targets up to $1.24 billion valuation in US IPO

MNTN targets a $1.24 billion valuation in its IPO, capitalizing on the shift to connected TV advertising.
Marketing tech
fromDigiday
1 week ago

Future of TV Briefing: CTV ad market's transparency problem hits a boiling point

The connected TV ad market is facing significant transparency challenges that raise trust issues among advertisers.
fromAdweek
1 day ago
Marketing tech

NBCUniversal's Alison Levin on Driving Measurable Commerce Outcomes Through Streaming

NBCUniversal combines premium content with retail data partnerships to drive results for marketers.
from24/7 Wall St.
6 days ago
Marketing tech

The Trade Desk (Nasdaq: TTD) Earnings Live: Will TTD Recover After Rare Miss?

The rollout of the Kokai platform is expected to enhance client performance and retention for The Trade Desk.
more#connected-tv
#ai
Marketing tech
fromExchangewire
1 week ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

AI-powered intention models are revolutionizing advertising strategies by focusing on user intent rather than traditional targeting methods.
fromExchangewire
5 days ago
Marketing tech

The stack: A Big Week for Google

Google's recent moves in content, advertising, and AI coincide with intensified regulatory scrutiny on competition in the tech sector.
fromThe Motley Fool
3 hours ago
Artificial intelligence

Will AI Search Engines Cripple Google's Dominance? | The Motley Fool

AI is transforming search, putting Alphabet's ad revenue at potential risk as traditional models face competition from AI solutions.
fromThe Drum
6 days ago
Marketing tech

How Amazon is using AI to solve advertising's most pressing problems for Pepsico and others

Amazon is leveraging AI to address fragmentation and signal loss in advertising.
Marketing tech
fromDeadline
2 days ago

Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On Prime Video

Amazon introduces new advertising formats on Prime Video, including contextually relevant pause ads and shoppable inventory to enhance viewer engagement.
Marketing tech
fromMarketing Dive
1 day ago

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Amazon introduces innovative ad formats for Prime Video, enhancing viewer engagement and creating opportunities for advertisers.
Marketing tech
fromExchangewire
1 week ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

AI-powered intention models are revolutionizing advertising strategies by focusing on user intent rather than traditional targeting methods.
Marketing tech
fromExchangewire
5 days ago

The stack: A Big Week for Google

Google's recent moves in content, advertising, and AI coincide with intensified regulatory scrutiny on competition in the tech sector.
Marketing tech
fromThe Drum
6 days ago

How Amazon is using AI to solve advertising's most pressing problems for Pepsico and others

Amazon is leveraging AI to address fragmentation and signal loss in advertising.
Marketing tech
fromDeadline
2 days ago

Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On Prime Video

Amazon introduces new advertising formats on Prime Video, including contextually relevant pause ads and shoppable inventory to enhance viewer engagement.
Marketing tech
fromMarketing Dive
1 day ago

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Amazon introduces innovative ad formats for Prime Video, enhancing viewer engagement and creating opportunities for advertisers.
more#ai
#market-trends
fromPractical Ecommerce
4 hours ago
Marketing tech

Charts: Retail Media Trends Worldwide

Retail media offers higher ROI for brands due to effective targeting using first-party data.
fromDigiday
13 hours ago
Marketing tech

Digiday+ Research: Publishers look to cash in on growing events revenue

Publishers are increasingly turning to events as a significant revenue source.
The percentage of publishers generating revenue from events jumped notably from 2024 to 2025.
fromPractical Ecommerce
4 hours ago
Marketing tech

Charts: Retail Media Trends Worldwide

Retail media offers higher ROI for brands due to effective targeting using first-party data.
fromDigiday
13 hours ago
Marketing tech

Digiday+ Research: Publishers look to cash in on growing events revenue

Publishers are increasingly turning to events as a significant revenue source.
The percentage of publishers generating revenue from events jumped notably from 2024 to 2025.
more#market-trends
#marketing
Marketing tech
fromTechCrunch
5 days ago

Meta's speeding up the 'Mad Men to Math Men' pipeline

Zuckerberg's AI ad engine could revolutionize advertising, but it may compromise quality and creativity.
Marketing tech
fromForbes
1 day ago

Building A New Type Of Content For Next Gen Consumers

Augmented reality is gaining traction among consumers and presents new opportunities for marketing, especially among younger demographics.
Media industry
fromMarketing Dive
2 days ago

Linear ad spend grew in Q1 despite economic uncertainty: iSpot

Despite a decline in linear TV ad impressions, ad spending increased, indicating smarter advertising strategies are being employed.
Artificial intelligence
fromAdweek
1 week ago

AI Upgrades Come to Search Ad Campaigns With Google's New AI Max

Google launched AI Max tools to enhance Search ad campaigns by predicting user intent and optimizing ad performance.
fromDigiday
1 day ago
Marketing tech

Marketing Briefing: Here's what marketers put on the back burner for the foreseeable future

Marketers are uncertain and cautious due to geopolitical shifts affecting their spending decisions.
fromConsequence
4 hours ago
Video games

Headless Tony Hawk Stars in New Liquid Death Promo

Tony Hawk's disembodied head promotes Liquid Death's sparkling waters in a humorous advert.
Marketing tech
fromTechCrunch
5 days ago

Meta's speeding up the 'Mad Men to Math Men' pipeline

Zuckerberg's AI ad engine could revolutionize advertising, but it may compromise quality and creativity.
Marketing tech
fromForbes
1 day ago

Building A New Type Of Content For Next Gen Consumers

Augmented reality is gaining traction among consumers and presents new opportunities for marketing, especially among younger demographics.
Media industry
fromMarketing Dive
2 days ago

Linear ad spend grew in Q1 despite economic uncertainty: iSpot

Despite a decline in linear TV ad impressions, ad spending increased, indicating smarter advertising strategies are being employed.
Artificial intelligence
fromAdweek
1 week ago

AI Upgrades Come to Search Ad Campaigns With Google's New AI Max

Google launched AI Max tools to enhance Search ad campaigns by predicting user intent and optimizing ad performance.
fromDigiday
1 day ago
Marketing tech

Marketing Briefing: Here's what marketers put on the back burner for the foreseeable future

Marketers are uncertain and cautious due to geopolitical shifts affecting their spending decisions.
fromConsequence
4 hours ago
Video games

Headless Tony Hawk Stars in New Liquid Death Promo

Tony Hawk's disembodied head promotes Liquid Death's sparkling waters in a humorous advert.
more#marketing
#sustainability
fromExchangewire
1 day ago
Marketing tech

Ogury Accelerates Net Zero Strategy with 51toCarbonZero Partnership

Ogury partners with 51toCarbonZero to enhance sustainability and work towards net zero emissions in advertising.
fromExchangewire
8 hours ago
Marketing tech

LoopMe Expands Google Cloud Collaboration, Reinforcing its Commitment to Sustainability

LoopMe expands its partnership with Google Cloud to enhance sustainable advertising while reducing environmental impact and boosting performance.
fromExchangewire
1 day ago
Marketing tech

Ogury Accelerates Net Zero Strategy with 51toCarbonZero Partnership

Ogury partners with 51toCarbonZero to enhance sustainability and work towards net zero emissions in advertising.
fromExchangewire
8 hours ago
Marketing tech

LoopMe Expands Google Cloud Collaboration, Reinforcing its Commitment to Sustainability

LoopMe expands its partnership with Google Cloud to enhance sustainable advertising while reducing environmental impact and boosting performance.
more#sustainability
#partnership
fromExchangewire
1 day ago
Marketing tech

LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube

LightBoxTV and Vevo collaborate to integrate YouTube into traditional TV workflows, enhancing measurement and planning for advertisers.
fromExchangewire
9 hours ago
Marketing tech

Euronews Selects Opti Digital as Strategic Ad Management Partner

Opti Digital partners with Euronews to enhance advertising performance using its intuitive Ad Management Platform.
fromExchangewire
6 days ago
Marketing tech

NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands

NumberEight partners with Odeeo to enhance privacy-first advertising in gaming through innovative, ID-less audience solutions.
fromExchangewire
1 day ago
Marketing tech

LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube

LightBoxTV and Vevo collaborate to integrate YouTube into traditional TV workflows, enhancing measurement and planning for advertisers.
fromExchangewire
9 hours ago
Marketing tech

Euronews Selects Opti Digital as Strategic Ad Management Partner

Opti Digital partners with Euronews to enhance advertising performance using its intuitive Ad Management Platform.
fromExchangewire
6 days ago
Marketing tech

NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands

NumberEight partners with Odeeo to enhance privacy-first advertising in gaming through innovative, ID-less audience solutions.
more#partnership
#podcasting
Podcast
fromThred Website
2 days ago

Podcast industry revenue over double previous estimates - Thred Website

The podcast industry has surpassed $7.3 billion in revenue, doubling previous estimates, signifying significant growth opportunities for advertisers.
fromRAIN News
5 days ago
Podcast

More than ads in the global podcast economy (Owl&co)

The global podcast economy is categorized into advertising, consumer revenue, and emerging markets.
fromRAIN News
1 day ago
Marketing tech

Libsyn bolsters BizDev with four hires

Libsyn strengthens its Business Development team with four strategic hires to enhance growth and advertising capabilities in the podcast industry.
Podcast
fromThred Website
2 days ago

Podcast industry revenue over double previous estimates - Thred Website

The podcast industry has surpassed $7.3 billion in revenue, doubling previous estimates, signifying significant growth opportunities for advertisers.
fromRAIN News
5 days ago
Podcast

More than ads in the global podcast economy (Owl&co)

The global podcast economy is categorized into advertising, consumer revenue, and emerging markets.
fromRAIN News
1 day ago
Marketing tech

Libsyn bolsters BizDev with four hires

Libsyn strengthens its Business Development team with four strategic hires to enhance growth and advertising capabilities in the podcast industry.
more#podcasting
Social media marketing
fromMovieMaker
1 day ago

Hollywood Ads Are Crumbling on Contact - MovieMaker Magazine

Celebrity endorsements have lost their impact, as consumers increasingly distrust Hollywood stars promoting various products.
#amazon
fromThe Hollywood Reporter
2 days ago
Marketing tech

Prime Video Now Reaches 130 Million U.S. Ad-Supported Customers, Amazon Says

Prime Video's ad tier has reached 130 million U.S. customers, demonstrating significant growth in user engagement.
fromTechCrunch
1 day ago
Marketing tech

Amazon Prime Video in India to get ads starting in June | TechCrunch

Amazon introduces ads on Prime Video in India starting June 17, 2023.
fromThe Motley Fool
1 week ago
European startups

Amazon Stock: Bull vs. Bear | The Motley Fool

Amazon's diversified business model promises sustained growth despite challenges in traditional sectors.
fromThe Hollywood Reporter
2 days ago
Marketing tech

Prime Video Now Reaches 130 Million U.S. Ad-Supported Customers, Amazon Says

Prime Video's ad tier has reached 130 million U.S. customers, demonstrating significant growth in user engagement.
fromTechCrunch
1 day ago
Marketing tech

Amazon Prime Video in India to get ads starting in June | TechCrunch

Amazon introduces ads on Prime Video in India starting June 17, 2023.
fromThe Motley Fool
1 week ago
European startups

Amazon Stock: Bull vs. Bear | The Motley Fool

Amazon's diversified business model promises sustained growth despite challenges in traditional sectors.
more#amazon
#youtube
fromDigiday
1 day ago
Media industry

In Graphic Detail: How YouTube redrew the TV map

YouTube isn't just where people are watching, it's where advertisers are betting big.
fromEntrepreneur
6 days ago
Social media marketing

MrBeast Celebrates Birthday With New Deals, Promoted X Posts | Entrepreneur

MrBeast leveraged paid advertising on X to bolster engagement and celebrate his 27th birthday, reflecting strategic marketing practices.
fromEntrepreneur
6 days ago
Social media marketing

MrBeast Celebrates Birthday With New Deals, Promoted X Posts | Entrepreneur

MrBeast leveraged paid advertising on X to bolster engagement and celebrate his 27th birthday, reflecting strategic marketing practices.
more#youtube
fromBusiness Insider
2 days ago
Parenting

Jamie Lee Curtis said the money she made from commercials enabled her to stay home with her kids

Jamie Lee Curtis utilizes commercials to balance her career while spending time with her children, embracing her imperfect role as a working mom.
#digital-marketing
Marketing tech
fromDigiday
6 days ago

Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement

Uber's advertising business has rapidly grown to a $1.5 billion annual run rate, increasing 60% in a year.
Marketing tech
fromMedium
4 days ago

Behind the Scenes: Building a Robust Ads Event Processing Pipeline

A robust event processing platform is vital for effective digital ad campaign management and optimization.
fromModesto Bee
4 days ago
Privacy technologies

New legislation hinders data collection for targeted ads. That hurts small businesses | Opinion

Small businesses depend on aggregated data to effectively target ads, but potential legislation could hinder this practice and harm their operational viability.
fromSearch Engine Roundtable
2 days ago
Marketing tech

Google Ads Reporting Bug Led To Over Reported Click-Through Rates

Google Ads is experiencing a bug causing misleadingly high click-through rates.
fromMarketing Dive
1 week ago
Marketing tech

Tubi pitches products, partnerships designed for specific ad verticals

Tubi aims to redefine ad-supported streaming through tailored ad products and partnerships for diverse verticals.
fromSearch Engine Roundtable
5 days ago
Mobile UX

Google AdSense Auto Optimize Now On Site Level

Auto optimize in Google AdSense is now configurable at the site level, allowing better customization for advertisers.
Marketing tech
fromDigiday
6 days ago

Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement

Uber's advertising business has rapidly grown to a $1.5 billion annual run rate, increasing 60% in a year.
Marketing tech
fromMedium
4 days ago

Behind the Scenes: Building a Robust Ads Event Processing Pipeline

A robust event processing platform is vital for effective digital ad campaign management and optimization.
fromModesto Bee
4 days ago
Privacy technologies

New legislation hinders data collection for targeted ads. That hurts small businesses | Opinion

Small businesses depend on aggregated data to effectively target ads, but potential legislation could hinder this practice and harm their operational viability.
fromSearch Engine Roundtable
2 days ago
Marketing tech

Google Ads Reporting Bug Led To Over Reported Click-Through Rates

Google Ads is experiencing a bug causing misleadingly high click-through rates.
fromMarketing Dive
1 week ago
Marketing tech

Tubi pitches products, partnerships designed for specific ad verticals

Tubi aims to redefine ad-supported streaming through tailored ad products and partnerships for diverse verticals.
fromSearch Engine Roundtable
5 days ago
Mobile UX

Google AdSense Auto Optimize Now On Site Level

Auto optimize in Google AdSense is now configurable at the site level, allowing better customization for advertisers.
more#digital-marketing
#audience-engagement
fromAdweek
2 days ago
Media industry

'Media Slides at the Back' Has Never Served Your Brand

Creative pitches often overlook media strategy, leading to ineffective advertising that fails to resonate with audiences.
fromAdweek
6 days ago
Marketing tech

The NYT Sells Scale, Shopping, and Gen Z at NewFronts Return

The New York Times is expanding its role in media beyond just news to include gaming, shopping, and sports.
fromAdweek
2 days ago
Media industry

'Media Slides at the Back' Has Never Served Your Brand

Creative pitches often overlook media strategy, leading to ineffective advertising that fails to resonate with audiences.
fromAdweek
6 days ago
Marketing tech

The NYT Sells Scale, Shopping, and Gen Z at NewFronts Return

The New York Times is expanding its role in media beyond just news to include gaming, shopping, and sports.
more#audience-engagement
Marketing tech
fromDigiday
2 days ago

Roblox courts advertisers with fresh data on its ad effectiveness

Roblox demonstrates strong potential for ads via user engagement data.
Marketers seek deeper metrics beyond emotional responses for investment.
Independent films
fromwww.theguardian.com
2 days ago

I add the human touch': the beautiful, bespoke work of Berlin's last cinema poster artist

Gotz Valien, Berlin's last movie poster artist, highlights the craft's decline as digital advertising and cinema closures threaten his unique hand-painted work.
Marketing tech
fromSocial Media Today
3 days ago

Meta Expands Access to 'Opportunity Score' to Help Improve Campaign Performance

Meta's opportunity score helps advertisers improve performance through actionable recommendations, which can lead to a decrease in campaign costs.
#meta
Marketing tech
fromLindsey Gamble
4 days ago

Meta Expands Creator Advertising: Reels Trending Ads, Creator Marketplace Updates, and Threads Video Ads - Lindsey Gamble

Meta enhances brand-creator partnerships with new features like Reels Trending Ads and Partnership Ads for Facebook Live.
fromAdweek
5 days ago
Marketing tech

Meta Launches Thread Video Ads and Revives Facebook Live Ads

Meta is enhancing its video advertising offerings across Threads and Facebook, introducing new tools to engage brands and creators.
fromwww.socialmediatoday.com
6 days ago
Marketing tech

Meta Outlines Facebook, Instagram and Threads Ad Updates at NewFronts 2025

Meta has launched enhanced advertising features, including trending Reels ads and advanced creator collaboration tools.
fromTechCrunch
5 days ago
Marketing tech

Instagram Threads is getting video ads | TechCrunch

Instagram Threads is testing video ads to expand its advertising initiatives and compete with rivals like X, as announced by Meta.
Marketing tech
fromYahoo Finance
5 days ago

Instagram Threads is getting video ads

Meta's Threads will start testing video ads, moving closer to influencer-driven platforms like TikTok.
The app has over 350 million active users and is enhancing its ad offerings.
Marketing tech
fromLindsey Gamble
4 days ago

Meta Expands Creator Advertising: Reels Trending Ads, Creator Marketplace Updates, and Threads Video Ads - Lindsey Gamble

Meta enhances brand-creator partnerships with new features like Reels Trending Ads and Partnership Ads for Facebook Live.
Marketing tech
fromAdweek
5 days ago

Meta Launches Thread Video Ads and Revives Facebook Live Ads

Meta is enhancing its video advertising offerings across Threads and Facebook, introducing new tools to engage brands and creators.
Marketing tech
fromTechCrunch
5 days ago

Instagram Threads is getting video ads | TechCrunch

Instagram Threads is testing video ads to expand its advertising initiatives and compete with rivals like X, as announced by Meta.
fromYahoo Finance
5 days ago
Marketing tech

Instagram Threads is getting video ads

Meta's Threads will start testing video ads, moving closer to influencer-driven platforms like TikTok.
The app has over 350 million active users and is enhancing its ad offerings.
more#meta
fromMedium
4 days ago
Marketing tech

Behind the Scenes: Building a Robust Ads Event Processing Pipeline

A robust feedback system is essential for successful ad campaigns and must evolve to meet current and future demands.
#marketing-strategies
fromSocpub
1 week ago
Marketing tech

10 Secret Ingredients of a Successful Product Ad

Successful product advertisements combine clever, humorous content, color psychology, and storytelling to drive brand recognition and sales.
fromDigiday
6 days ago
Media industry

Media Briefing: Economic uncertainty and brand safety jitters shadow publishers' pitch at NewFronts

News publishers are urging marketers to invest more ad dollars at IAB NewFronts amid ongoing challenges.
Advertisers remain hesitant to allocate budgets towards news despite its importance.
fromEMARKETER
6 days ago
Marketing tech

Creative services are a top retail media priority

Creative services are crucial for retail media networks according to 74% of decision-makers.
Time delays in creative processes are a significant challenge for brands utilizing RMNs.
Self-service tools offered by RMNs can enhance creative efficiency and speed.
Investing in creative capabilities and team collaboration should be a priority for RMNs.
fromSocpub
1 week ago
Marketing tech

10 Secret Ingredients of a Successful Product Ad

Successful product advertisements combine clever, humorous content, color psychology, and storytelling to drive brand recognition and sales.
fromDigiday
6 days ago
Media industry

Media Briefing: Economic uncertainty and brand safety jitters shadow publishers' pitch at NewFronts

News publishers are urging marketers to invest more ad dollars at IAB NewFronts amid ongoing challenges.
Advertisers remain hesitant to allocate budgets towards news despite its importance.
fromEMARKETER
6 days ago
Marketing tech

Creative services are a top retail media priority

Creative services are crucial for retail media networks according to 74% of decision-makers.
Time delays in creative processes are a significant challenge for brands utilizing RMNs.
Self-service tools offered by RMNs can enhance creative efficiency and speed.
Investing in creative capabilities and team collaboration should be a priority for RMNs.
more#marketing-strategies
#pinterest
fromBusiness Insider
5 days ago
Social media marketing

'Pinterest is where Gen Z goes to shop,' says platform's CEO

Gen Z prefers Pinterest for shopping, enhancing the platform's reputation as a key retail space.
Facebook and Instagram see decreased engagement as Gen Z gravitates toward visual search on Pinterest.
fromInvestor's Business Daily
5 days ago
Marketing tech

Pinterest Stock Jumps After Offering Stronger-Than-Expected Sales Outlook Despite Tariff Concerns

Pinterest stock rose after reporting mixed Q1 results, with strong sales guidance overshadowing an earnings miss.
fromwww.socialmediatoday.com
6 days ago
Marketing tech

Pinterest Adds Users and Revenue in Q1

Pinterest saw significant user growth in Q1 2025 with 17 million new MAUs but needs to improve ad revenue in core markets.
The partnership with Magnite aims to enhance ad opportunities as Pinterest expands its presence in global markets.
Social media marketing
fromBusiness Insider
5 days ago

'Pinterest is where Gen Z goes to shop,' says platform's CEO

Gen Z prefers Pinterest for shopping, enhancing the platform's reputation as a key retail space.
Facebook and Instagram see decreased engagement as Gen Z gravitates toward visual search on Pinterest.
fromInvestor's Business Daily
5 days ago
Marketing tech

Pinterest Stock Jumps After Offering Stronger-Than-Expected Sales Outlook Despite Tariff Concerns

Pinterest stock rose after reporting mixed Q1 results, with strong sales guidance overshadowing an earnings miss.
fromwww.socialmediatoday.com
6 days ago
Marketing tech

Pinterest Adds Users and Revenue in Q1

Pinterest saw significant user growth in Q1 2025 with 17 million new MAUs but needs to improve ad revenue in core markets.
The partnership with Magnite aims to enhance ad opportunities as Pinterest expands its presence in global markets.
more#pinterest
#regulatory-challenges
Marketing tech
fromGSMArena.com
6 days ago

"TikTok is here" says exec after Trump shows willingness to push back the ban once again

TikTok's presence in the U.S. is reinforced as it gathers advertisers amidst regulatory uncertainty.
fromDigiday
5 days ago
Marketing tech

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

The ad industry's calendar highlights a tension between promotional promises and financial realities.
Alphabet and AppLovin's stock performances reveal complex dynamics in ad revenue expectations.
The programmatic marketing landscape is shifting focus toward first-party data amid regulatory challenges.
fromAdweek
1 week ago
Marketing tech

TikTok Promotes Emily Freed to US Agency Lead

TikTok is reshaping its U.S. ad leadership to strengthen agency relationships amidst economic uncertainties and regulatory challenges.
Marketing tech
fromGSMArena.com
6 days ago

"TikTok is here" says exec after Trump shows willingness to push back the ban once again

TikTok's presence in the U.S. is reinforced as it gathers advertisers amidst regulatory uncertainty.
fromDigiday
5 days ago
Marketing tech

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

The ad industry's calendar highlights a tension between promotional promises and financial realities.
Alphabet and AppLovin's stock performances reveal complex dynamics in ad revenue expectations.
The programmatic marketing landscape is shifting focus toward first-party data amid regulatory challenges.
fromAdweek
1 week ago
Marketing tech

TikTok Promotes Emily Freed to US Agency Lead

TikTok is reshaping its U.S. ad leadership to strengthen agency relationships amidst economic uncertainties and regulatory challenges.
more#regulatory-challenges
#tariffs
Media industry
fromDigiday
5 days ago

Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls

Publishing executives are optimistic about growth despite economic uncertainties related to tariffs.
Digital advertising revenue varied, with The New York Times seeing a notable increase.
fromDigiday
6 days ago
Marketing tech

Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend

The advertising slowdown during earnings season is driven by uncertainty rather than tariffs themselves.
Media industry
fromDigiday
5 days ago

Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls

Publishing executives are optimistic about growth despite economic uncertainties related to tariffs.
Digital advertising revenue varied, with The New York Times seeing a notable increase.
fromDigiday
6 days ago
Marketing tech

Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend

The advertising slowdown during earnings season is driven by uncertainty rather than tariffs themselves.
more#tariffs
fromAdweek
6 days ago
Parenting

Apple Touts Vision Pro as a New Way to Preserve Memories

Apple's new ad captures the emotional journey of first-time parents while showcasing its iPhone and Vision Pro technology.
fromAdweek
6 days ago
Marketing tech

McCann Worldgroup Reorgs for a Project-Based Future

McCann Worldgroup is restructuring to address modern marketing demands and enhance client service by removing operational silos.
#google
Marketing tech
fromExchangewire
1 week ago

Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve

Google is expanding into content production and enhancing ad technology.
TikTok is dealing with regulatory challenges while navigating potential US ban reprieve.
Spotify is integrating podcast inventory into its ad exchange.
Marketing tech
fromMacRumors
1 week ago

Google Facing Breakup of Ad Business as DOJ Recommends Divestiture After Antitrust Ruling

Google may need to divest key advertising assets to restore competition after being found to have an illegal monopoly.
fromSearch Engine Roundtable
6 days ago
Marketing tech

Google Testing Read Reviews Button & Appointment Tags On Local Listings

Google is enhancing its local listings with new buttons and descriptive tags to improve user experience.
Marketing tech
fromExchangewire
1 week ago

Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve

Google is expanding into content production and enhancing ad technology.
TikTok is dealing with regulatory challenges while navigating potential US ban reprieve.
Spotify is integrating podcast inventory into its ad exchange.
Marketing tech
fromMacRumors
1 week ago

Google Facing Breakup of Ad Business as DOJ Recommends Divestiture After Antitrust Ruling

Google may need to divest key advertising assets to restore competition after being found to have an illegal monopoly.
fromSearch Engine Roundtable
6 days ago
Marketing tech

Google Testing Read Reviews Button & Appointment Tags On Local Listings

Google is enhancing its local listings with new buttons and descriptive tags to improve user experience.
more#google
#social-media
Marketing tech
fromMarketing Dive
1 week ago

TikTok reassures brands on future as advertising ambitions broaden

TikTok reassures advertisers of its commitment to staying in the U.S. market despite ongoing regulatory scrutiny.
Marketing tech
fromMarketing Dive
1 week ago

TikTok reassures brands on future as advertising ambitions broaden

TikTok reassures advertisers of its commitment to staying in the U.S. market despite ongoing regulatory scrutiny.
more#social-media
fromChron
1 week ago
Privacy technologies

Don't end up in a Black Mirror episode - avoid ads for just $16

Ad fatigue is real as ads permeate daily life, leading to a growing desire for ad-blocking solutions.
AdGuard offers an extensive subscription model that prioritizes user privacy and device security.
fromThe Drum
1 week ago
Marketing tech

Why B2B marketers need black sheep thinking

B2B marketing needs to engage emotions to succeed, focusing on the 95% of potential buyers, not just the 5% currently purchasing.
#tiktok
fromDeadline
1 week ago
NYC startup

As Debate Over TikTok's Future Continues To Swirl, Company Reassures Advertisers, "We Are Here"

TikTok reassures advertisers about its future and commitment to safety amidst ownership uncertainties.
from9to5Mac
1 week ago
Marketing tech

TikTok says it's in the US to stay, after Trump prevarication - 9to5Mac

TikTok reaffirms its commitment to the U.S. market and confidence in its platform despite legal challenges.
fromDeadline
1 week ago
NYC startup

As Debate Over TikTok's Future Continues To Swirl, Company Reassures Advertisers, "We Are Here"

TikTok reassures advertisers about its future and commitment to safety amidst ownership uncertainties.
from9to5Mac
1 week ago
Marketing tech

TikTok says it's in the US to stay, after Trump prevarication - 9to5Mac

TikTok reaffirms its commitment to the U.S. market and confidence in its platform despite legal challenges.
more#tiktok
Marketing tech
fromDigiday
1 week ago

New 4A's CEO Justin Thomas-Copeland speaks out on hot button industry issues

Justin Thomas-Copeland has succeeded Marla Kaplowitz as CEO of the 4As, emphasizing the importance of talent amid automation in the advertising industry.
fromSun Sentinel
1 week ago
LA Kings

Suit claiming Burger King showed misleading photos of burgers can go forward, judge rules

Burger King's lawsuit moves forward alleging misleading representations of Whopper size in advertisements.
Marketing tech
fromInc
1 week ago

PR Versus Marketing Versus Advertising

PR, marketing, and advertising serve distinct roles; understanding this is critical for company growth.
fromZDNET
1 week ago
Marketing tech

Pressing pause on Roku? Say hello to ads

Roku is introducing pause ads that appear during content playback, even for users subscribed to ad-free services.
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