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fromThedrum
7 hours ago

Grandi Stazioni Retail and Hivestack partner for programmatic digital out of home (DOOH) in Italy

We are thrilled to announce our partnership with Grandi Stazioni Retail, a highly prestigious and relevant partner for our market. In 2022, DOOH experienced a resurgence, returning to nearly pre-pandemic levels.
Marketing tech
#meta
fromABA Journal
2 days ago
Social media marketing

Facebook, Instagram pulling ads from lawyers looking for plaintiffs ... to sue them

fromQuartz
2 days ago
Social media marketing

Meta yanks plaintiff lawyer recruitment ads for addiction lawsuits

fromNew York Post
3 days ago
Social media marketing

Meta boots law firm ads seeking clients to sue over alleged Facebook, Instagram addiction

Social media marketing
fromQuartz
2 days ago

Meta yanks plaintiff lawyer recruitment ads for addiction lawsuits

Meta is removing ads from law firms soliciting plaintiffs in lawsuits over social media addiction claims.
Artificial intelligence
fromwww.benzinga.com
3 days ago

Meta's Spark vs ChatGPT, Gemini: 3.5B Users Edge - Meta Platforms (NASDAQ:META)

Meta's new AI model, Spark, aims to leverage its vast user base for integration into existing apps rather than competing directly with established AI models.
Social media marketing
fromNew York Post
3 days ago

Meta boots law firm ads seeking clients to sue over alleged Facebook, Instagram addiction

Meta is removing ads aimed at recruiting plaintiffs for lawsuits related to mental health effects of its platforms.
Law
fromNewsmax
3 days ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
more#meta
#youtube
Online marketing
fromThe Cool Down
21 hours ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Online marketing
fromArs Technica
2 days ago

YouTube increases Premium price again, says 90-second unskippable ads are a bug

YouTube users face longer unskippable ads, with reports of 90-second ads despite the company's denial of such formats.
Marketing tech
fromBGR
2 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Online marketing
fromAndroid Authority
3 days ago

YouTube swears those 90-second non-skippable ads aren't intentional

YouTube is investigating reports of unintentional 90-second non-skippable ads on its TV app, which exceed the standard 30-second limit.
Online marketing
fromThe Cool Down
21 hours ago

YouTube users frustrated by unskippable 90-second-plus ads: 'I instantly went speechless'

YouTube users are frustrated with unskippable ads on the platform, leading to calls for better user experience.
Online marketing
fromArs Technica
2 days ago

YouTube increases Premium price again, says 90-second unskippable ads are a bug

YouTube users face longer unskippable ads, with reports of 90-second ads despite the company's denial of such formats.
Marketing tech
fromBGR
2 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Online marketing
fromAndroid Authority
3 days ago

YouTube swears those 90-second non-skippable ads aren't intentional

YouTube is investigating reports of unintentional 90-second non-skippable ads on its TV app, which exceed the standard 30-second limit.
more#youtube
#openai
Artificial intelligence
fromFuturism
1 day ago

OpenAI Says It's Already Made $100 Million by Stuffing ChatGPT With Ads

OpenAI has generated $100 million in ad revenue from ChatGPT in two months, with projections reaching $100 billion by 2030.
Marketing tech
fromInc
2 days ago

Sam Altman's 'Last Resort' Is Now a $100 Billion Bet for OpenAI

OpenAI expects to generate $2.5 billion in ad revenue in 2023, with projections reaching $100 billion annually by 2030.
Marketing tech
fromDigiday
2 days ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
Marketing tech
fromThe Globe and Mail
4 days ago

Opinion: Ads are coming to AI chats. Behold as the Internet is ruined all over again

OpenAI is expanding its advertising efforts in AI, following trends set by social media companies to generate revenue.
Artificial intelligence
fromFuturism
1 day ago

OpenAI Says It's Already Made $100 Million by Stuffing ChatGPT With Ads

OpenAI has generated $100 million in ad revenue from ChatGPT in two months, with projections reaching $100 billion by 2030.
Marketing tech
fromInc
2 days ago

Sam Altman's 'Last Resort' Is Now a $100 Billion Bet for OpenAI

OpenAI expects to generate $2.5 billion in ad revenue in 2023, with projections reaching $100 billion annually by 2030.
Marketing tech
fromDigiday
2 days ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
Marketing tech
fromThe Globe and Mail
4 days ago

Opinion: Ads are coming to AI chats. Behold as the Internet is ruined all over again

OpenAI is expanding its advertising efforts in AI, following trends set by social media companies to generate revenue.
more#openai
fromPopular Science
1 day ago

How to stop your smart TV from tracking you

Smart TVs are capable of tracking user data, including viewing habits and app usage, which can lead to personalized advertising and content recommendations. Users may prefer to limit this tracking to protect their privacy.
Privacy technologies
Marketing
fromFast Company
1 day ago

The brand tightrope of the summer: How to make a patriotic sales pitch for America250 that won't make anyone mad

Coca-Cola's recent campaign mirrors its iconic 1971 'Hilltop' ad, presenting an idealized America amidst current social and political tensions.
#verizon
Law
fromUnionLeader.com
1 week ago

Verizon wins injunction blocking T-Mobile ad campaign promising big savings

Verizon Wireless received a preliminary injunction against T-Mobile's advertising campaign claiming over $1,000 in annual savings for consumers.
Law
fromUnionLeader.com
1 week ago

Verizon wins injunction blocking T-Mobile ad campaign promising big savings

Verizon Wireless received a preliminary injunction against T-Mobile's advertising campaign claiming over $1,000 in annual savings for consumers.
more#verizon
Marketing tech
fromRetail Brew
2 days ago

Amazon agency Podean acquires Amerge for overseas marketshare

Marketplaces continue to drive e-commerce growth, with Podean acquiring Amerge to enhance its advertising services and technology.
Media industry
fromRAIN News
4 days ago

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.
Online marketing
fromModern Retail
3 days ago

A group of seven-figure Amazon sellers is planning a one-day ad boycott as payment changes squeeze cash flow

Amazon sellers are organizing a one-day boycott of advertising on April 15 to protest a new payment policy affecting their cash flow.
fromEMARKETER
3 days ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
#applovin
Marketing tech
fromInvesting.com South Africa
3 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie rates AppLovin as outperform with a $710 target, citing e-commerce expansion as a significant growth opportunity despite stock decline.
Marketing tech
fromInvesting.com South Africa
3 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie rates AppLovin as outperform with a $710 target, citing e-commerce expansion as a significant growth opportunity despite stock decline.
more#applovin
#artemis-ii
Science
fromFortune
3 days ago

Nutella jumps on the best product placement money can't buy: a trip to the far side of the moon | Fortune

Astronauts aboard Artemis II broke a distance record and unintentionally featured Nutella in a live stream, creating a unique advertisement.
Science
fromFortune
3 days ago

Nutella jumps on the best product placement money can't buy: a trip to the far side of the moon | Fortune

Astronauts aboard Artemis II broke a distance record and unintentionally featured Nutella in a live stream, creating a unique advertisement.
more#artemis-ii
#ai
Marketing tech
fromwww.businessinsider.com
4 days ago

This AI startup raised $4.5 million to help marketers fine-tune campaigns and monitor rivals. Read its pitch deck.

Pomo uses AI to enhance ad performance by automating data analysis and providing actionable insights for marketers.
Marketing tech
fromAdExchanger
6 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
fromAdExchanger
1 week ago
Marketing tech

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Artificial intelligence
fromSemafor
3 days ago

Meta races to catch up to AI giants with new model

Meta launched Muse Spark, its first AI model, aiming to compete with leading tech companies despite concerns about being behind rivals.
Marketing tech
fromExchangewire
3 days ago

Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP

Clinch appointed Melvin Stern as VP of growth to enhance North American operations and drive business growth with its Flight Control platform.
Marketing tech
fromwww.businessinsider.com
4 days ago

This AI startup raised $4.5 million to help marketers fine-tune campaigns and monitor rivals. Read its pitch deck.

Pomo uses AI to enhance ad performance by automating data analysis and providing actionable insights for marketers.
Marketing tech
fromAdExchanger
6 days ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromAdExchanger
1 week ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
more#ai
#chatgpt
Marketing tech
fromMarketing Dive
3 days ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
fromRAIN News
1 week ago
Marketing tech

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
Marketing tech
fromMarketing Dive
3 days ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Marketing tech
fromRAIN News
1 week ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
more#chatgpt
Marketing tech
fromExchangewire
3 days ago

Digest: The Trade Desk CMO and Execs Exit in Shake-Up; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

The Trade Desk experiences a leadership shake-up with key executive departures amid scrutiny over contractual breaches.
Marketing
fromAdExchanger
3 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing
fromDigiday
3 days ago

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.
Marketing tech
fromThe Motley Fool
3 days ago

Stock Market Today, April 8: Snap Eases After Health Advertising Push Sparks Investor Caution | The Motley Fool

Snap's stock is down 1.46% despite a new health-focused advertising push, raising concerns about its growth potential and ongoing challenges.
Marketing tech
fromExchangewire
4 days ago

Teads Expands Commitment to Inventory Quality & Safety Through Partnership with NewsGuard

Teads expands partnership with NewsGuard to enhance inventory quality and brand safety in its advertising marketplace.
fromwww.independent.co.uk
4 days ago

Ads that exploited new mothers' insecurities over body image' banned

One Facebook ad was found to exploit the body image insecurities of new mothers, which the ASA deemed irresponsible and harmful in perpetuating gender stereotypes.
Online marketing
Marketing tech
fromDigiday
4 days ago

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.
Marketing
fromIndependent
4 days ago

This Working Life with Sarah Sherry - 'The work is high pressure, we need everyone to hit the ground running'

Teamwork and a youthful perspective are essential in navigating the fragmented media landscape and enhancing brand experiences.
Podcast
fromRAIN News
4 days ago

Podchaser releases March "Power Score," measuring post-launch succeses

Podchaser has launched its first Power Score to rank recently released podcasts for advertisers and researchers.
Business
fromQuartz
4 days ago

Diverse Offerings & Strategic Investments Aid OMC Amid Stiff Rivalry

Omnicom's diverse portfolio and strategic investments enhance operational efficiency and shareholder value, despite challenges from low liquidity and competition.
Marketing tech
fromDigiday
5 days ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
#tiktok
fromDigiday
5 days ago
Media industry

TikTok's Khartoon Weiss to exit the platform as its head of global business

Media industry
fromDigiday
5 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
more#tiktok
fromThe Verge
5 days ago

Fox News cuts a deal with Kalshi.

Fox News has cut a deal with Kalshi, allowing the prediction market to have paid product placement on the network, which is the largest news channel in the US.
Media industry
Marketing
fromForbes
5 days ago

Adam W Is Taking Creator Strategy Off Screen And Into The Real World

Adam Waheed transitions to Chief Digital Officer at Stic, merging digital comedy with innovative advertising strategies.
Marketing
fromExchangewire
5 days ago

Kargo Announces Closed Beta of Project KERA

Kargo's Project KERA transforms media buying by integrating planning, creative, and measurement into a unified, performance-driven platform.
Apple
fromMarTech
5 days ago

Apple Maps' ads shift focus to context and intent | MarTech

Apple is introducing ads in Maps, creating a new competitive landscape for marketers against Google with a focus on contextual targeting.
Growth hacking
fromQuartz
5 days ago

Reddit Benefits From Strong User Growth: A Sign for More Upside?

Reddit's user growth and enhanced advertising strategies are driving significant revenue increases and expanding its market reach.
Marketing tech
fromEMARKETER
6 days ago

Most consumers say ads would undermine the trust they're placing in AI search results

63% of US adults trust AI search results less when ads are present.
Media industry
fromAdExchanger
6 days ago

Keyword Blocking Demonetized More Than Half Of Reuters' Brand-Safe Stories | AdExchanger

Advertisers should abandon keyword blocklists to improve ad placements and reach loyal news audiences.
Marketing
fromFortune
1 week ago

The billion-dollar bet that turned insurance into entertainment | Fortune

American insurance companies prioritize comedy in advertising over product explanation, creating entertainment franchises that dominate market share.
Mobile UX
fromTECHBOOK
1 week ago

Ads on Honor Phones-Soon in Europe?!

Honor smartphones may soon feature ads in pre-installed apps, expanding from the Middle East to Europe.
Photography
fromThe Phoblographer
1 week ago

Our Staff is All Human. Can Other Publications Say the Same?

Phoblographer aims to reduce reliance on big photo retailers and banner ads by promoting a subscription model for sustainability.
#connected-tv
Television
fromAol
1 week ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 week ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
1 week ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 week ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
more#connected-tv
#marketing
Marketing tech
fromAdExchanger
1 week ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromAdExchanger
1 week ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
more#marketing
Brooklyn
fromBrooklyn Eagle
1 week ago

PREMIUM Is Your Phone Spying on You? Nah. It Doesn't Have To.

Apps collect extensive data about users, allowing them to predict needs without eavesdropping.
Marketing tech
fromExchangewire
1 week ago

The Stack: AI Surges while Social Platforms Face Scrutiny

AI is growing rapidly, streaming models are evolving, and regulatory pressures on platforms are increasing globally.
Marketing tech
fromAdExchanger
1 week ago

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.
#spotify
Marketing tech
fromAdExchanger
1 week ago

Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam | AdExchanger

Spotify's ad business faces challenges due to preference for direct podcast deals and lagging audio ad spend.
Marketing tech
fromDigiday
1 week ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
Marketing tech
fromAdExchanger
1 week ago

Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam | AdExchanger

Spotify's ad business faces challenges due to preference for direct podcast deals and lagging audio ad spend.
Marketing tech
fromDigiday
1 week ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
more#spotify
Apple
from9to5Mac
1 week ago

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.
Marketing
fromDigiday
1 week ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Podcast
fromRAIN News
1 week ago

For April Fools, History Daily Partners with Magellan AI to Monetize 16th-Century Podcast Advertising

History Daily's April Fools episode features comedic ads from 1572, showcasing historical humor and creativity.
Marketing tech
fromDigiday
1 week ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
fromGamesBeat
1 week ago

LiveRamp and Unity announce expanded partnership | exclusive

LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments.
Marketing tech
Media industry
fromAdExchanger
1 week ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Marketing tech
fromQuartz
1 week ago

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.
fromFast Company
1 week ago

Kalshi's new campaign in D.C. is an ad for everything wrong with prediction markets

Kalshi's ads emphasize that it bans insider trading and does not engage in death bets, aiming to reassure observers about the integrity of its market operations.
Marketing tech
#microsoft
Tech industry
from24/7 Wall St.
1 week ago

Microsoft vs Meta: Both AI Stocks Have Been Hit Hard, But One Is a Better Buy Now

Microsoft focuses on enterprise AI infrastructure while Meta invests heavily in consumer AI and advertising.
Tech industry
from24/7 Wall St.
1 week ago

Microsoft vs Meta: Both AI Stocks Have Been Hit Hard, But One Is a Better Buy Now

Microsoft focuses on enterprise AI infrastructure while Meta invests heavily in consumer AI and advertising.
more#microsoft
Marketing
fromForbes
1 week ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromExchangewire
1 week ago

Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem

Toenail fungus symbolizes the failure of ad tech, highlighting the issue of bad ads overshadowing quality content.
Marketing tech
fromDigiday
1 week ago

Walmart-Vizio's CTV measurement faces incrementality hurdle

Walmart's Vizio acquisition aims to enhance advertising through closed-loop measurement and unified account access for smart TV features.
fromThe Drum
1 week ago

Creative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution

Tiffany Rolfe emphasizes that artificial intelligence is not just a tool but a transformative force in the creative process, enabling agencies to enhance their output and efficiency.
Marketing
Podcast
fromMarTech
1 week ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
fromAdExchanger
1 week ago

Why Scripps Is All In On Women's Sports | AdExchanger

"Sometimes you just want free. We saw that as an opportunity for us to surprise and delight advertisers and audiences."
Marketing
Marketing tech
fromDigiday
1 week ago

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.
Marketing
fromExchangewire
1 week ago

"Tech can make something powerful. Human insight is what makes it resonate." Neda Lazic, The Coca-Cola Company

Creativity in advertising is evolving, emphasizing clarity of objectives and innovative problem-solving amidst technological shifts.
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