#snapchat

#snapchat

Are you still using Snapchat? It's the social media app that keeps on kicking, to the tune of more than 900 million monthly active users. Today, Perplexity.AI and Snap announced that the AI company will power AI search on Snapchat. This $400 million partnership means the AI startup will integrate its conversational AI answer engine in the Snapchat app, starting in early 2026.

Snapchat may be on the charm offensive for ad spend but it is still relatively closed off to advertisers, planting it firmly in the test-and-learn arena rather than tried-and-tested at the moment. The ephemeral platform has overcome its perceived immaturity and is set to tip from niche network to mainstream marvel this year. Its association with sexting and selfies wasn't the easiest sell-in to advertisers but a growing list of influential brand and media partnerships with the likes of Coca-Cola, Burberry and the Wall Street Journal is allowing agencies to pitch Snapchat without a resulting snicker.

Snapchat's parent company revealed it was set to change the focus of its London office, saying that the UK's strong creative industries make for a "great place to build a global business'. In a marked departure from a well-worn path employed by rivals like Facebook and Twitter, which have set up shop in other EU countries, Snap Inc announced that all UK ad revenue and sales from countries which had no local salesforce would be billed through a newly-created British entity.

🌏 The women's sports fan community is global, growing, and connected. Globally, 62% of all sports fans follow women's sports, with 56% of fans noting their interest in the women's game is growing. Additionally 57% of women's sports fans surveyed said following athletes and creators makes them feel like part of a community. ♥️ Fans notice and acknowledge sponsors. As seen in previous data, these women's sports fans appreciate sponsors in the space - 69% want to see brands support communities built around women's sports.

We've often heard from our community that Snapchatters want to save their chats forever. Infinite Retention can now be enabled for each individual conversation, and everyone receives a clear notification when the setting changes.

A New Jersey cop allegedly recorded surveillance footage of a female arrestee performing a sex act in a jail cell on his phone and then shared the X-rated clip over Snapchat, prosecutors said Monday. Ventnor City police officer Ryan Bonanni, 24, was charged Monday with official misconduct, computer theft and three counts of invasion of privacy, following the incident with the woman who was arrested by the local department on July 6, according to the Atlantic County Prosecutor's Office.

As a Snapchat+ subscriber, you can give your friends free access to Snapchat+ using a buddy pass. Each month, three Buddy Passes are available.

Snap reported a 9% increase in revenue year over year, totaling $1.345 billion. Daily active users rose by 9% to reach 469 million.

Snapchat reached 469 million daily active users in Q2, an increase of 9 million on its Q1 numbers, yet it continues to lose users in its key North American market.

This partnership aims to address the persistent inequities in sports, particularly the gender gap in media exposure and earning potential for women athletes.

Over 800 American Eagle retail locations across the US will be featured as Promoted Places on Snap Map, targeting the 95% of Snapchatters planning to shop in-store for back-to-school.

Snapchat India is strategically poised to capitalise on massive digital opportunities by offering culturally relevant experiences through local content initiatives and partnerships.

The Pampers AR Storybook project, featuring augmented reality storytelling, addresses the critical issue of early literacy, aiming to change the fact that millions of children haven't been read to.

According to research conducted by Amplified Intelligence, consumers paid 5 times as much active attention to ads on Snapchat compared to Social Mobile In-feed video ads. This highlights Snapchat's effectiveness in capturing consumer focus, making it an invaluable tool for brands aiming to enhance their visibility and influence.

The launch on Snapchat is aimed squarely at deepening the club's connection with a younger demographic.