#snapchat

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competition
www.theguardian.com
3 days ago
Marketing

How Snapchat is saving itself and keeping up with Silicon Valley giants

Social networks must focus on unseen aspects to thrive [ more ]
www.theguardian.com
2 weeks ago
Marketing

Snapchat parent company sees shares surge as improved ad system pays off

Shares of Snap surged 21% after exceeding revenue and user growth expectations. [ more ]
morecompetition
ai
Social Media Today
1 week ago
Artificial intelligence

Snapchat Announces Generative AI Features, DM Editing

Snapchatters can design their own digital garments for Bitmoji with unique patterns like 'vibrant graffiti' or 'skull flower.' [ more ]
Social Media Today
1 week ago
Artificial intelligence

Snapchat Announces New Generative AI Features, DM Editing

Snapchatters can design unique digital garments for their Bitmoji. [ more ]
moreai
augmented-reality
Tech Times
1 week ago
Marketing

Snapchat Unveils New AR, ML Tools Tailored for Advertisers

Snapchat introduced AR and ML tools for advertisers, enhancing ad creation efficiency and engagement. [ more ]
Social Media Today
1 week ago
Marketing

Snapchat Showcases New AR Ad Tools at NewFronts 2025

Snapchat introduces AR Extensions for advertisers to integrate AR Lenses and Filters into ad formats. [ more ]
TechCrunch
1 week ago
Marketing

Snapchat launches new AR and ML tools for brands and advertisers | TechCrunch

Snapchat introduces new AR and ML tools for brands and advertisers to create interactive experiences efficiently. [ more ]
The Motley Fool
1 month ago
Marketing

This Stock Is Down 86%, But 1 Number Suggests a Reversal Might be Near | The Motley Fool

Businesses slashed costs, impacting companies reliant on advertising like Meta, Google, and Snap.
Snap's record-high user base growth, particularly among the 13-to-34 age group, presents a promising opportunity for advertisers. [ more ]
moreaugmented-reality
tiktok
The Drum
1 week ago
Marketing

The Drum's Daily Briefing: Universal Music & TikTok strike chord & Snapchat's AI makeover

UMG renews deal with TikTok, benefiting artists with improved pay and access to billion-plus users. Snapchat introduces edit message feature, emoji reactions, and AI-powered reminders. [ more ]
Social Media Today
2 weeks ago
Marketing

Snapchat Sees Increases in Users and Revenue in Q1

Snapchat benefiting from TikTok's influence and introducing new features to drive engagement and revenue growth. [ more ]
moretiktok
revenue-growth
Quartz
1 week ago
Marketing

Snap stock popped 30% after a sunny first-quarter earnings report

Snap shares surged 30% after revenue growth and a significant rise in premium subscribers. [ more ]
TechCrunch
2 weeks ago
Marketing

Snap says total watch time on its TikTok competitor increased more than 125% | TechCrunch

Snapchat's TikTok competitor, Spotlight, saw a significant increase in watch time, driving overall content engagement and user growth. [ more ]
Deadline
2 weeks ago
Marketing

Snap Stock Soars On Strong Q1 Revenue & Outlook As Daily Active Users Hit 422 Million

Snap's revenue exceeds expectations, with shares surging 26% after revealing strong Q1 performance. [ more ]
Social Media Today
1 month ago
Online Community Development

Snap Announces 2024 Partner Summit and Lens Fest

Snap Partner Summit focuses on community and new products
Snapchat's revenue growth is stagnant, leading to strategic decisions [ more ]
morerevenue-growth
TechCrunch
2 months ago
Digital life

Instagram confirms it's developing a Snap Map-like 'Friend Map' feature | TechCrunch

Instagram is developing a Friend Map feature similar to Snapchat's Snap Map, allowing real-time location sharing.
Instagram's Friend Map feature will have end-to-end encryption for location data and will allow users to leave short messages on the map. [ more ]
www.theguardian.com
3 months ago
Digital life

The tide has turned': why parents are suing US social media firms after their children's death

Carson Bride died by suicide after receiving hundreds of harassing messages on the anonymous messaging app Yolo.
His mother filed charges against Snapchat and the anonymous messaging apps it hosted, leading to the removal of anonymous messaging features on the platform. [ more ]
Lindsey Gamble
2 months ago
Social media marketing

Snapchat Plans to Merge Its TikTok-Like Spotlight Feature with Stories for a More Unified Experience - Lindsey Gamble

Snapchat CEO Evan Spiegel plans to merge Spotlight with Stories to unify the user experience.
Snapchat's consolidation of Spotlight and Stories will enhance the viewing experience and attract more advertisers. [ more ]
SFGATE
2 months ago
Social media marketing

Calif.'s Snapchat wants you to think it's not a social media app

Snapchat's new marketing campaign aims to position the app as something different than traditional social media.
The ad emphasizes Snapchat's focus on authenticity, individuality, and personal connections. [ more ]
SlashGear.com
2 months ago
Social media marketing

Snapchat's Super Bowl 2024 Ad Will Make You Want To Kiss A Cobra And Film It (Maybe) - SlashGear

Snapchat prioritizes privacy with friends-only content and limited visibility.
Snapchat has been ranked as the worst social media platform for children's mental health and has a history of being associated with online grooming. [ more ]
Benzinga
3 months ago
Social media marketing

Snap CEO Evan Spiegel: 'Snapchat Is Different Than Social Media' - Snap (NYSE:SNAP)

Snap CEO Evan Spiegel plans to increase advertising revenue by differentiating Snapchat from social media platforms.
Snapchat's unique features, such as its moderated content platform and focus on bringing friends and family closer together, are said to be appealing to advertisers. [ more ]
revenue-growth
Entrepreneur
3 months ago
Growth hacking

Snap Inc.'s shuttered expectations as the stock plummets | Entrepreneur

Snap Inc.'s Q4 financials showed a 5% year-over-year growth in revenue, slightly below analyst expectations.
Despite a decline from the prior year, Snap Inc. reported adjusted earnings per share (EPS) of $0.08, surpassing projections of $0.06. [ more ]
Investing.com Australia
3 months ago
Marketing

Deutsche Bank upgrades Snap to Buy on several strong catalysts By Investing.com

Deutsche Bank upgraded Snap's rating from Hold to Buy, citing strong catalysts for revenue and EBITDA growth.
Key factors contributing to Deutsche Bank's optimistic outlook include the expected revenue boost from Snapchat+, Snap's partnership with Amazon, and inbound advertising from China. [ more ]
morerevenue-growth
tiktok
NewsNation
3 months ago
Marketing

YouTube reigns as most popular social media app; TikTok grows: Pew

YouTube is the most used social media app in America, with 83% of Americans reporting that they have used it.
Facebook is the second most popular social media app in America, with 68% of Americans using it. [ more ]
Investing.com South Africa
3 months ago
Marketing

Deutsche Bank upgrades Snap to Buy on several strong catalysts

Deutsche Bank analysts upgraded SNAP's rating from Hold to Buy, citing strong catalysts for revenue and EBITDA growth.
Key factors contributing to the optimistic outlook include Snapchat+, Snap's partnership with Amazon, and inbound advertising from China. [ more ]
WPXI
4 months ago
Privacy professionals

A group representing TikTok, Meta and X sues Ohio over new law limiting kids' use of social media

A trade group representing major tech companies has sued Ohio over a law requiring parental consent for children to use social media apps.
The lawsuit argues that the law violates free speech and is overbroad and vague. [ more ]
WSOC TV
4 months ago
Privacy professionals

A group representing TikTok, Meta and X sues Ohio over new law limiting kids' use of social media

Tech trade group sues Ohio over law requiring parental consent for social media use by children.
The law is being challenged as unconstitutional, impeding free speech, and overbroad and vague. [ more ]
moretiktok
ai
Social Media Today
3 months ago
Artificial intelligence

Snapchat Adds Generative AI Pets for Subscribers

Snapchat is prompting subscribers to add Bitmoji pets to their map.
Snapchat is expanding its generative AI capacity with features like Bitmoji pets and AI chatbot functions. [ more ]
Exchangewire
3 months ago
Marketing tech

Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features

Over half of companies are concerned about unintentional greenwashing, as they may be held accountable for reporting emissions in their value chain.
Microsoft has overtaken Apple as the most valuable company, thanks to its investment in OpenAI and a surge of 57% in value during 2023. [ more ]
The Times of India
4 months ago
Artificial intelligence

Snapchat to allow users to share AI-generated images - Times of India

Snapchat is integrating a new feature that allows users to create and share AI-generated visuals directly within the platform.
The AI feature can generate unique and often bizarre images based on user input, making it easy to create and send snaps quickly. [ more ]
Mashable India
4 months ago
Artificial intelligence

Snapchat+ Subscribers Can Now Send Custom Generative AI Images

Snapchat has launched generative AI images for Snapchat+ subscribers along with other updates.
The new feature allows subscribers to create images based on prompts or their own ideas. [ more ]
moreai
www.theguardian.com
3 months ago
Digital life

Through heartbreak, joy and Covid, a 2,450-day Snapchat streak sustained our friendship across the globe

Maintaining a Snapchat streak for 2,450 days straight
Using Snapchat to stay connected in a long-distance friendship [ more ]
Queerty
4 months ago
Digital life

Here we go again! The first Gay Twitter debate of the year is all about Snapchat

The use of Snapchat in dating app conversations, such as Grindr, is a common topic of debate in the LGBTQ+ community.
Some individuals view Snapchat as juvenile and prefer other social media platforms for communication and verification. [ more ]
KOMO
4 months ago
Digital life

YouTube tops among teens, Facebook lags: Study reveals | KOMO

YouTube, TikTok, Snapchat, and Instagram remain the top social media platforms for teenagers, with YouTube being the most popular.
Facebook usage among teens has significantly declined, with only a third of them using the platform. [ more ]
Benzinga
3 months ago
Social media marketing

Snapchat's Evan Spiegel Takes Shots At Facebook, Instagram In A Leaked Memo: 'Social Media Is Dead' - Snap (NYSE:SNAP)

Snap Inc.'s CEO Evan Spiegel rallied employees in a leaked internal memo to overcome stagnant growth and outlined the company's strategic blueprint for 2024.
Spiegel emphasized Snap's unique position as a "happy" social media platform and announced plans for user growth, improved ad targeting, and expansion into AR products. [ more ]
Social Media Today
5 months ago
Social media marketing

Snapchat Launches Snapchat+ Gift Memberships for Christmas

Snapchat+ is a subscription tier that offers exclusive features to Snapchatters
Snapchat+ subscriptions can now be purchased on Amazon in the US [ more ]
ReadWrite
1 week ago
Artificial intelligence

New Snapchat update finally introduces editable Snaps

Snapchat is introducing editable Snaps feature allowing users to edit messages within five minutes of sending before it's replied to. [ more ]
The Verge
1 week ago
Artificial intelligence

Snapchat will soon let you edit your messages after sending

Snapchat is launching new features like editing sent messages and AI-powered functions. [ more ]
Mashable
3 weeks ago
Artificial intelligence

Snapchat will now watermark users' AI-generated images

Snapchat is introducing watermarking on AI-generated images to combat misinformation and deepfakes. [ more ]
TechCrunch
3 weeks ago
Artificial intelligence

Snap plans to add watermarks to images created with its AI-powered tools | TechCrunch

Snap plans to add watermarks to AI-generated images for transparency and to prevent violations of its terms. [ more ]
Social Media Today
1 month ago
Artificial intelligence

Snapchat Adds Generative AI Lenses, Longer Video Uploads and More

Snapchat introduces new AI-powered Lenses for advanced visual editing and customization.
The integration of generative AI within Snapchat's features, like creating unique avatars from uploaded photos. [ more ]
www.ilfordrecorder.co.uk
1 week ago
London

Predator ensnared teenage girl on Snapchat before raping her

The predator Hamza Nasir, who raped a teenage girl he met on Snapchat, has been jailed for 14 years. [ more ]
Morningstar, Inc.
1 week ago
Marketing

Snap Earnings: Advertising Growth and Snapchat+ Drive Monetization

Snap has improved user monetization, increased revenue per user, and achieved success in brand marketing and direct placement advertising. [ more ]
TipRanks Financial
1 week ago
Marketing

Here's what Wall Street is saying about Snap ahead of earnings - TipRanks.com

Q2 revenue guidance will be critical for Snap's stock performance post-call. [ more ]
Finbold
2 weeks ago
Marketing

Snapchat stock surges 25% in a day; Can SNAP reach $20?

Snapchat's stock surged by 30% after impressive Q1 earnings, exceeding expectations. The positive momentum pushed shares to $14.20. [ more ]
Social Media Today
2 weeks ago
Marketing

Snapchat Sees Increases in Users and Revenue in Q1

Snapchat saw significant increase in video consumption due to TikTok's influence. [ more ]
Social Media Today
3 weeks ago
Marketing

Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns

Snapchat drives high return on ad spend compared to competitors. [ more ]
Social Media Today
3 weeks ago
Marketing

Snapchat Shares Insight into the Performance of Direct Response and Brand Campaigns in the App

Snapchat offers higher return on ad spend (ROAS) compared to other marketing channels. [ more ]
AdExchanger
3 weeks ago
Marketing tech

The FTC Targets Another Location Targeter; Publishers Snap To It | AdExchanger

FTC focuses on cracking down on location data brokers. [ more ]
Digiday
4 weeks ago
Marketing tech

Snapchat's relationship with publishers is still pretty complicated

Snapchat's recent staff shake-up has left publishers feeling adrift and confused. [ more ]
Marketing Dive
1 month ago
Marketing

Snap expands perks for 'leaned in' agency partners with new program

Snap is launching an advanced partner program for agencies using Snapchat, offering personalized training, support, and other perks.
Partners in the program will have access to new features for buying, managing, and measuring Snapchat campaigns, aiming to attract more large global agencies. [ more ]
Social Media Today
1 month ago
Marketing

Snapchat Launches Advanced Partner Program To Help Build on Opportunities

Snapchat launches Advanced Partner Program for agencies to create new ad solutions.
Partners will receive personalized training, support, and tools for managing ads. [ more ]
Social Media Today
1 month ago
Marketing

Snapchat Launches 'Advanced Partner Program' to Help Build on Opportunities

Snapchat launches Advanced Partner Program for agencies to improve ad solutions.
Advanced Partners receive personalized training, support, and tools to enhance collaboration and measurement on Snapchat. [ more ]
Lindsey Gamble
1 month ago
Marketing

Snapchat Adds the Ability for Creators to Share and Upload Longer Videos Like TikTok - Lindsey Gamble

Snapchat now allows up to three-minute videos, following TikTok and Instagram.
Creators may benefit from repurposing longer videos for Snapchat's Spotlight feature. [ more ]
Social Media Today
1 month ago
Online Community Development

Snap Announces 2024 Partner Summit and Lens Fest

Snap Partner Summit to focus on new products and Snapchat community celebration
Snapchat facing challenges with slowing user growth and staff reduction
AR development to be highlighted at the summit amidst overall subdued event [ more ]
Social Media Today
1 month ago
Artificial intelligence

Snapchat Adds New Generative AI Lenses, Longer Video Uploads and More

Snapchat introduces new AI-powered Lenses for creative editing and customization of visuals.
The new tools, while not revolutionary, offer interesting options for future in-app updates. [ more ]
SFGATE
1 month ago
Business intelligence

Project 'Ghostbusters': Facebook secretly spied on Snapchat data, docs allege

Facebook spied on Snapchat users' traffic via Onavo from 2016-2019.
The project was codenamed 'Ghostbusters' and was about analytics, not content monitoring. [ more ]
Social Media Today
2 months ago
Business intelligence

Snapchat Shares New Research Into the Opportunities of the Saudi Arabian Market

Snapchat needs to find more ways to maximize its business opportunities. [ more ]
Social Media Today
2 months ago
Business intelligence

Snapchat Shares New Research into the Opportunities of the Saudi Arabian Market

Snapchat needs to find more ways to maximize its business opportunities. [ more ]
Marketing Dive
1 month ago
Marketing

Snap teams with IAS for AI-driven brand safety solution

Snap partners with IAS for brand safety reporting solution
Snap introduces first-party tool for pre-campaign ad optimization [ more ]
Privacy professionals
Theregister
1 month ago
Privacy professionals

Meta allegedly snooped on Snapchat via traffic decryption

Meta allegedly initiated Project Ghostbusters to spy on Snapchat data traffic and harm competitors' ad business.
Project Ghostbusters was run by Onavo, a company acquired by Facebook known for user surveillance. [ more ]
Electronic Frontier Foundation
1 month ago
Privacy professionals

EFF to California Appellate Court: Reject Trial Judge's Ruling That Would Penalize Beneficial Features and Tools on Social Media

Court held Snapchat's features made it a 'defective product'
Section 230 protects online intermediaries from liability for user-generated content [ more ]
Future of Privacy Forum
3 months ago
Privacy professionals

7 Essential Tips to Protect Your Privacy in 2024 - Future of Privacy Forum

Personal data collection is common in our online activities, and it can be shared and sold to other companies.
There are steps you can take to protect your personal data, such as reviewing privacy settings on social media and using privacy options provided by platforms like Snap. [ more ]
morePrivacy professionals
Social Media Today
1 month ago
Online marketing

Snap Announces Expanded Brand Safety Partnership With IAS

Snapchat partners with IAS for brand safety reporting solution
Ad placement on Snapchat found 99% brand safe by IAS [ more ]
Social Media Today
1 month ago
Online marketing

Snap Announces Expanded Brand Safety Partnership with IAS

Snapchat partners with IAS for brand safety reporting
Snapchat offers brand safety controls for advertisers [ more ]
Digiday
1 month ago
Online marketing

Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaign

Marketers unsure about Snapchat despite new brand campaign
Ad execs are waiting for formal communication from Snapchat [ more ]
Caixinglobal
1 month ago
Marketing

Rivals Vie to Fill Market Void as U.S. Business Ban Looms Over TikTok

A ban on TikTok would impact millions of small businesses and users in the U.S.
Rivals like YouTube, Instagram, Facebook, and Snapchat are benefiting from TikTok's potential ban. [ more ]
Social Media Today
1 month ago
Marketing

Snap Launches Sponsored AR Filters as New Ad Option

Brands can sponsor AR filters on Snapchat for ads, linked to promotions.
Snapchat provides a free DIY tool for creating sponsored AR filters, saving on production costs. [ more ]
Social Media Today
1 month ago
Marketing

Snap Launches Sponsored AR Filters as New Ad Option

Brands can now sponsor AR filters in Snapchat for ad options. Users can add sponsored filters to their posts with links.
Advertisers can create Sponsored AR Filters in under 10 minutes without traditional production costs using a free DIY tool. [ more ]
Exchangewire
1 month ago
Marketing

Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution

Advertisers can measure attention across Snapchat's advertising formats using Lumen Research's technology.
Lumen's attention metrics help advertisers measure the impact of Snapchat ads and attention across the funnel. [ more ]
Exchangewire
1 month ago
Marketing

Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable

Accurate attention measurement with AR lenses on Snapchat.
Blended analysis reveals the actual attention and impact on creative performance. [ more ]
Digiday
2 months ago
Marketing

Research Briefing: Will Snapchat's rebrand bring in more ad dollars?

Snapchat aims to position itself as an alternative to current social platforms through a new brand campaign emphasizing connection.
Legacy programmatic media buying practices disadvantage Black-owned media companies. [ more ]
Social Media Today
2 months ago
Marketing

Snap Announces New Partnership With Fospha To Provide More In-Depth Campaign Analytics

Fospha has partnered with Snapchat to help marketers measure the impact and effectiveness of their campaigns.
Fospha will provide additional, third-party verification of Snapchat campaign metrics and more in-depth data to better inform marketing strategies. [ more ]
Social Media Today
2 months ago
Marketing

Snap Announces New Partnership with Fospha to Provide More In-Depth Campaign Analytics

Fospha and Snapchat have partnered to help marketers measure the impact and effectiveness of their campaigns
Fospha will provide additional, third-party verification of Snapchat campaign metrics and more in-depth data based on advanced tracking tools [ more ]
Digiday
2 months ago
Marketing

Why Snapchat is pitching its platform as an alternative to social media

Snapchat is positioning itself as an alternative to other social media platforms by emphasizing connection.
Snapchat's brand campaign is focusing on events like the Grammy's and Super Bowl to reach a large audience and convey its message of connection. [ more ]
MarTech
2 months ago
Marketing

Traackr partners with Snap to boost influencer relationships | MarTech

Traackr partners with Snap Inc. for influencer marketing
Snapchat continues to compete with TikTok for Gen Z attention [ more ]
Social Media Today
3 months ago
Growth hacking

Snapchat Is Now Up to 800M Monthly Active Users

Snapchat's monthly active user count is now at 800 million, up from 750 million last year.
Snap is shifting its focus towards community growth in North America and Europe. [ more ]
Social Media Today
3 months ago
Growth hacking

Snapchat is Now Up to 800 Million Monthly Active Users

Snapchat's monthly active user count is now at 800 million, up from 750 million last year.
Snap is shifting its focus towards community growth in more mature geographies like North America and Europe. [ more ]
CityAM
3 months ago
Marketing

How social media giant Snap has been snapped back to reality

Snapchat announces plans to reduce its workforce by 10% as it faces challenges in generating profits and revenue.
The company's decision to reorganize and promote in-person collaboration is aimed at reducing hierarchy. [ more ]
Variety
3 months ago
Startup companies

Snap Misses Q4 Forecasts, Stock Plunges Sharply

Snap's Q4 revenue was lower than expected, leading to a drop in stock price.
Snapchat's daily active users increased to 414 million in Q4, up 10% from the previous year. [ more ]
www.nytimes.com
3 months ago
Tech industry

Snap Becomes Latest Tech Company to Cut Jobs

Snap, the parent company of Snapchat, is laying off more than 500 employees in a cost-cutting measure.
The layoffs amount to 10% of Snap's global workforce and will primarily occur in Q1 2024. [ more ]
TechCrunch
3 months ago
Marketing

Snap CEO says 20 million U.S. teens use Snapchat, but only 200,000 parents use its Family Center controls | TechCrunch

Snapchat has 20 million teenage users in the US and 200,000 parents using its Family Center supervision controls.
Approximately 400,000 teen accounts have been linked to a parent's account through Family Center. [ more ]
TechCrunch
3 months ago
Music

Spotify's new Snapchat Lens lets you capture yourself or your surroundings when sharing a song | TechCrunch

Spotify is expanding its partnership with Snapchat to allow users to share their favorite songs on the social app.
A new feature called 'Share Track Lens' lets users capture the world around them on camera while sharing a song.
The feature is rolling out globally for both Android and iOS users in markets where both Spotify and Snapchat are available. [ more ]
Miami Herald
3 months ago
Education

Miami-Dade teacher posts inappropriate video on Snapchat. Students found it, cops say

A teacher at Ronald W. Reagan Doral High School was jailed for posting an explicit video on Snapchat.
Students alerted authorities after seeing the video on Snapchat's public map feature. [ more ]
Sacramento Bee
3 months ago
California

Man posted child porn 'menu' on Snapchat, California cops say. More victims possible

Man arrested for selling explicit images of children online and sexually assaulting a 10-year-old.
Police believe there may be more victims and are urging anyone in contact with the suspect to come forward. [ more ]
Social Media Today
3 months ago
Artificial intelligence

Snapchat Adds Generative AI Pets for Snapchat+ Subscribers

Snapchat+ subscribers can now add Bitmoji pets to their map
Snapchat is expanding its generative AI capacity [ more ]
Social Media Today
3 months ago
Artificial intelligence

Snapchat Announces New Parental Oversight and Management Improvements

Snapchat is rolling out updates to its parental control and supervision tools, making it easier for parents to manage their kids' exposure levels on the app.
The updates include a new overview of safety and privacy settings for teen users, a more prominent placement of the Family Center in the app, and the option for parents to opt their teens out of the 'My AI' chatbot tool. [ more ]
Social Media Today
3 months ago
Artificial intelligence

Snapchat Announces New Parental Oversight and Management Improvements

Snapchat is updating its parental control tools, making it easier for parents to manage their child's exposure on the app.
The updates include an overview of safety and privacy settings, improved visibility of the Family Center, and the option to opt-out of the 'My AI' chatbot. [ more ]
TechCrunch
3 months ago
Parenting

Snapchat now lets parents restrict their teens from using the app's 'My AI' chatbot, view their privacy settings | TechCrunch

Snapchat is introducing new parental controls that allow parents to restrict their teens from interacting with the app's AI chatbot.
The changes also include giving parents access to view their teens' privacy settings and making it easier to find the Family Center for parental controls. [ more ]
TheWrap
4 months ago
Artificial intelligence

The First Hit Generative AI Product After ChatGPT? Somehow, It's Snapchat+

Snapchat+ has reached 7 million paying subscribers, surpassing Instagram and Twitter's premium offerings.
For $3.99 per month, Snapchat+ offers generative AI features like an image generator, chatbot, and Dreams tool. [ more ]
Above the Law
4 months ago
Law

Fentanyl Death Suit Against Snapchat Could Signal Change In Section 230's Protection

Snapchat is facing a lawsuit brought by the relatives of children who overdosed on drugs allegedly purchased using the app.
The lawsuit alleges that Snapchat's designs, structures, and policies facilitated the illicit drug sales to teenagers. [ more ]
Social Media Today
4 months ago
Marketing

Snapchat Announces New Entertainment Measurement Partnership With Samba TV

Snapchat partners with Samba TV to provide measurement insights for advertisers
Samba TV will share insights with Snap advertisers in the entertainment vertical [ more ]
Investing.com South Africa
4 months ago
Marketing

Pro Research: Wall Street takes a closer look at Snap Inc.

Snap has been focusing on enhancing its direct response advertising platform to drive better advertiser performance and revenue growth.
Analysts have raised Snap's FY24 revenue and EBITDA estimates, positioning them ahead of street estimates. [ more ]
Social Media Today
4 months ago
Marketing

Snapchat Announces New Entertainment Measurement Partnership with Samba TV

Snapchat has partnered with Samba TV to provide more insight into the impact of in-app campaigns for ad partners.
Samba TV will share insights with Snap advertisers in the entertainment vertical about engagement and response to their campaigns. [ more ]
Digiday
4 months ago
Marketing

Creators pick their preferred short-form video platforms

TikTok, Instagram Reels, Snapchat, and YouTube Shorts are competing for audiences and creators in the short-form vertical video space.
Creators have different preferences for which platform they would choose, citing factors such as community, interface aesthetic, and personal touch.
Each platform has its unique features and appeal, but TikTok seems to have a strong community and inclusivity for creators. [ more ]
www.fastcompany.com
4 months ago
Marketing

Roughly a sixth of kids are using YouTube almost constantly, says Pew

One in six teens use YouTube and TikTok almost constantly.
YouTube remains the most popular social platform among teens. [ more ]
Engadget
4 months ago
Artificial intelligence

Snapchat+ subscribers can now use AI to generate or extend images within the app

Snapchat+ subscribers can now use AI to extend images and generate Snaps with simple prompts.
Snap's ongoing AI efforts have contributed to an increase in subscribers. [ more ]
Boston 25 News
4 months ago
Marketing

Pew survey: YouTube tops teens' social-media diet, with roughly a sixth using it almost constantly

Teen usage of social media remains high, with YouTube as the most popular platform.
Concerns about the effects of social media on mental health persist. [ more ]
The Verge
4 months ago
Artificial intelligence

Snapchat now lets subscribers share AI-generated snaps

Snapchat Plus subscribers can now use generative AI features to create images based on a text prompt and send them to friends.
Snapchat is also introducing AI-powered perks such as filling in the background to make the subject of a photo appear farther away.
The app also offers a pack of eight AI-powered Dreams each month for Snapchat Plus subscribers. [ more ]
Adweek
5 months ago
Marketing

Brands Celebrate the Holidays With AR Snapchat Lenses

Brands are releasing festive augmented reality Lenses on Snapchat for the holiday season.
Carhartt has released Santa and Detroit Store Lenses that allow users to browse products and make purchases.
Amazon, Purina, and Tim Hortons have also launched holiday-themed AR Lenses for users to enjoy. [ more ]
AdExchanger
5 months ago
Marketing

Inside Snap's Plans To Rejuvenate Its Ad Revenue | AdExchanger

Snapchat is expanding its definition of the 'Snapchat generation' to include Gen Z.
Snapchat's user base includes people between the ages of 16 and 64 in the US who use the app daily and aren't easily reachable elsewhere. [ more ]
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