"Snapchat has announced a range of Super Bowl-themed activations to help users engage with the big game, and take part in America's biggest sporting event. And with the majority of Snapchat users planning to watch the game, it could be a big event for Snap, as users look to share their predictions, moments, and more in the app. First off, Snapchat has its usual array of AR Lenses to help users celebrate the Super Bowl, including team-themed activations. As you can see in these examples, Snapchat has a range of AR effects to choose from, including:"
"NFL Super Bowl LIX Lens: With this AR Lens, fans can feature themselves and invite a friend to pose with Chiefs and Eagles Super Bowl LIX helmets. The Lens will also be updated post-Super Bowl to highlight the winner. NFL Live Jersey Lens: Available on the NFL's official Snap Profile and Snap's Lens Carousel, fans can seamlessly try on official jerseys for both Super Bowl teams using Snapchat's Live Garment Transfer technology. Snapchatters can also visit NFLShop.com from the Lenses to purchase the jersey."
"Lens Collection & AR Bar: Snapchat will host a dedicated Super Bowl AR Bar and Lens Collection on Super Bowl Sunday featuring all NFL Lenses. The effects will give users a way to take part in the event from home, and share their support in the app. Snap says that it will also feature real-time Super Bowl highlights, behind-the-scenes content, and more, which will be available in Stories, Spotlight, and the official NFL profile."
Snapchat rolled out Super Bowl-themed activations that include AR Lenses, team-themed effects, and a dedicated AR Bar to enable celebration and sharing. An NFL Super Bowl LIX Lens lets fans feature themselves and pose with Chiefs and Eagles helmets, with a post-game update to highlight the winner. The NFL Live Jersey Lens uses Live Garment Transfer to let fans try on official jerseys and links to NFLShop.com for purchases. Snapchat will present a Super Bowl Lens Collection, real-time highlights, and behind-the-scenes content across Stories, Spotlight, and the NFL profile. Snapchat and the NFL launched an NFL x Snapchat Creator Program to send Snap Stars to capture on-site perspectives.
Read at www.socialmediatoday.com
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