Only someone living under a rock or in House Speaker Mike Johnson's 1950s fantasy America, doesn't know that the Super Bowl halftime show is one of the most anticipated performances of the year. It's not just about football. It's a pop culture phenomenon and capitalism rolled into just 15 minutes. Even people who don't know the difference between an extra point and a field goal tune in for the music, the costumes, the surprise guests,
With the Super Bowl and March Madness driving customer activity, DraftKings showed improved promotional spend efficiency and user retention, indicating strong momentum heading into Q1 earnings.