This year's Super Bowl in Santa Clara is bringing not only thousands of football fans to the Bay Area but also a busy schedule of cultural events to keep them occupied before the Big Game, as its called by the copyright-averse. Although Bad Bunny's halftime show has earned the lion's share of attention, there's several other big name concerts that have been announced in recent weeks.
When a Super Bowl event comes in, sometimes an individual region or a city will feel like this is theirs versus another and our job is to make the Super Bowl feel like it's everyone's,
Only someone living under a rock or in House Speaker Mike Johnson's 1950s fantasy America, doesn't know that the Super Bowl halftime show is one of the most anticipated performances of the year. It's not just about football. It's a pop culture phenomenon and capitalism rolled into just 15 minutes. Even people who don't know the difference between an extra point and a field goal tune in for the music, the costumes, the surprise guests,
With the Super Bowl and March Madness driving customer activity, DraftKings showed improved promotional spend efficiency and user retention, indicating strong momentum heading into Q1 earnings.
