"Based on my understanding of the data, Bad Bunny lost more [percentage] of the Super Bowl viewership from the end of the second quarter than has ever happened before. His conclusion is based on quarter-hour ratings data from Nielsen. Glasspiegel reported 135.9 million people were watching the NBC and Telemundo broadcasts between 8:00-8:14 p.m. ET on Sunday; that dropped to 128.2 million combined viewers between 8:15-8:29 p.m. That exodus of 7.7 million viewers lined up with the halftime show."
"This was a decline of 7% from the game's peak viewership of 137.9 million in the second quarter, and 5.7% from the immediately preceding quarter-hour. The article noted that the audience typically increases for the halftime show during most Super Bowls, but last year's performance from Kendrick Lamar also took a dip when it shed 4% of viewers who were watching towards the end of the first half."
Nielsen quarter-hour ratings show 135.9 million viewers watched NBC and Telemundo between 8:00–8:14 p.m. ET, dropping to 128.2 million between 8:15–8:29 p.m. The 7.7 million viewer exodus coincided with the halftime show. That represented a 7% decline from the game's peak of 137.9 million in the second quarter and a 5.7% drop from the immediately preceding quarter-hour. Audience numbers typically rise for Super Bowl halftimes, but last year's halftime performance by Kendrick Lamar also shed about 4% of viewers. The Seahawks-Patriots and Eagles-Chiefs games appeared decided by halftime in respective years, which likely reduced halftime audiences. The 128.2 million viewers still exceeded 124.9 million.
Read at www.mediaite.com
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