"The Super Bowl used to unite our country. It was the one day a year when liberals and conservatives, Democrats and Republicans, people across all races could put aside differences and thoroughly enjoyed a night together over wings, chips and dips. Now we can't even get that right. This year's Super Bowl somehow managed to be boring and controversial and exciting. Often, it's the game that is controversial and exciting and the halftime show is the boring part."
"Nielsen measures viewership using an 'average minute audience.' When they say, for example, the Super Bowl halftime show drew 100 million viewers, that means throughout the halftime every minute saw 100 million unique viewers, on average. That is distinct from the way YouTube records viewers. On YouTube, you are counted as a view when you watch a video for 30 seconds."
The Super Bowl once served as a rare national unifier across political and racial lines, but that unity has eroded. This year's event combined a largely boring game with a halftime show whose reception appears to divide audiences along political lines. Official U.S. viewership is expected near last year's record of 127 million, but measurement methods vary. Nielsen reports average-minute audience figures limited to the U.S., while platforms like YouTube count shorter views, making direct comparisons misleading. Observers warn that viewership numbers will be interpreted and used to support differing agendas.
Read at Poynter
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