#creator-economy

#creator-economy

Creators and startups in the creator economy have adapted to potential TikTok bans over the years. [ more ]

Brand-creator partnerships in the creator economy vary vastly based on factors like audience size and negotiating skills.

Nano-creators with smaller follower counts can still secure brand deals, often involving a mix of content formats in exchange for payment. [ more ]

Dude Perfect secured $100 million investment from Highmount Capital for expansion.

The creator economy's market is projected to grow significantly, influencing purchasing decisions. [ more ]

Telegram introduces ad revenue sharing for creators with 1,000 subscribers or more

Toncoins cryptocurrency to be used for rewards and transactions [ more ]

The creator economy is booming, with increased investment in influencer marketing and a push for creators to receive fair compensation.

Linktree is positioning itself as an intermediary to facilitate creator growth and financial empowerment. [ more ]

Creators on Poe can now set a per-message price for their bots to make money.

Quora's revenue models incentivize the creation of 'prompt bots' and server bots integrated with Poe's AI. [ more ]

Brands are recognizing the value of authenticity and targeted reach in the creator economy

Partnering with creators allows brands to reach and engage audiences more genuinely and effectively than traditional advertising [ more ]

UGC Creators becoming professionals

Authenticity is valued over polished content [ more ]

YouTube creators Colin and Samir launch a course on the business of being a creator.

The course is aimed at experienced creators looking to grow their businesses. [ more ]

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.

PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]

Creators are moving away from relying on social media platforms as middlemen for revenue generation.

Creators are diversifying their revenue streams by seeking deals with brands and advertisers directly. [ more ]

Choose a word or idea to become associated with

Publishing every single day [ more ]

Creators must evolve and diversify into independent mini-studios to maintain authenticity and control over their audiences.

Brands need to trust creators and be clear about their key performance indicators (KPI's) in order to effectively collaborate. [ more ]

The creator economy is a rapidly growing industry projected to be valued at $480 billion by 2027.

The creator economy encompasses a wide range of content creators and monetization methods, beyond just influencers on Instagram. [ more ]

Social media creators in the entertainment industry struggle to be seen as entertainers worthy of basic labor protections.

Industry estimates suggest that the creator economy will double in size to $500 billion by 2027. [ more ]

Influencers are becoming an integral part of brand strategies

The creator economy has significant untapped potential [ more ]

Podcasting was originally driven by a DIY ethos and passionate creators.

Podcasting needs to be professionalized for creators to receive fair compensation. [ more ]

The creator economy is estimated to be worth $21 billion and is becoming a critical component of brand building.

Brands are increasingly investing in creators, with 92% planning to increase their spending on creators in 2024.

Consumers trust creators when making purchasing decisions, with a majority turning to creators over social media ads and celebrities. [ more ]