Is the Future of the Creator Economy Direct-to-Consumer?Content creators are shifting from unpredictable revenue sources to direct-to-fan strategies for more stability.
'For You' feeds are not for creators, Patreon says | TechCrunchCreators find it harder to reach followers due to algorithmic constraints of social media.Fans prefer long-form content despite the popularity of short-form video.Creators prioritize quality interactions over traditional metrics like views.
Is the Future of the Creator Economy Direct-to-Consumer?Content creators are shifting from unpredictable revenue sources to direct-to-fan strategies for more stability.
'For You' feeds are not for creators, Patreon says | TechCrunchCreators find it harder to reach followers due to algorithmic constraints of social media.Fans prefer long-form content despite the popularity of short-form video.Creators prioritize quality interactions over traditional metrics like views.
YouTube Launches New "Promote" Option for Shorts to Simplify Video Boosting for Creators - Lindsey GambleYouTube has introduced a Promote feature for Shorts, simplifying video promotion for creators.
LinkedIn Finally Adds Email Analytics for Newsletters - Lindsey GambleLinkedIn's recent email metrics for newsletters help assess performance but lack critical subscriber data.
Publicis acquisition signals that creator M&A is not slowing down in 2025Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
The American Influencer Council's launches trailblazing creators listAIC initiative highlights diverse middle-class creators shaping online culture.
7 Top Creator Partnerships of 2024 That Made a SplashBrands started to view creators as authentic partners rather than just influencers, leading to successful collaborations and sales.Successful campaigns this year demonstrated the effectiveness of trusted creator collaborations in the marketing space.
2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economyThe influencer marketing industry is experiencing significant growth, projected to reach $22.2 billion by 2025.
The creator economy in 2025: Niche creators, measurement challenges, streaming successMarketers will prioritize influencer marketing as essential, integrating it into core strategies by 2025.
Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.AI-driven platforms enable quick and efficient collaborations between brands and influencers.
Publicis acquisition signals that creator M&A is not slowing down in 2025Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
The American Influencer Council's launches trailblazing creators listAIC initiative highlights diverse middle-class creators shaping online culture.
7 Top Creator Partnerships of 2024 That Made a SplashBrands started to view creators as authentic partners rather than just influencers, leading to successful collaborations and sales.Successful campaigns this year demonstrated the effectiveness of trusted creator collaborations in the marketing space.
2025 Influencer marketing report: Trends and statistics for influencer marketing, UGC, and the creator economyThe influencer marketing industry is experiencing significant growth, projected to reach $22.2 billion by 2025.
The creator economy in 2025: Niche creators, measurement challenges, streaming successMarketers will prioritize influencer marketing as essential, integrating it into core strategies by 2025.
Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.AI-driven platforms enable quick and efficient collaborations between brands and influencers.
Snapchat's unexpected rise could be the biggest opportunity you're missingThe TikTok ban has opened unexpected opportunities for Snapchat amid trending discussions around deleting Meta's platforms.
Music's TikTokalypseTikTok's impending ban will significantly impact the music industry and digital creators who rely on the platform for visibility and engagement.
TikTok creators in US left in limbo while awaiting decision on potential platform banThe U.S. Supreme Court's ruling on TikTok's ties to ByteDance could determine the app's future in America, affecting countless creators.
The Great Creator ResetTikTok's shutdown represents the largest deplatforming of creators in American internet history, profoundly affecting the creator economy and ideological landscape.
The TikTok ban, and what comes nextThe future of TikTok in the US is uncertain, with potential ban or sale looming.
Will TikTok be banned this month? The question is making content creators anxiousThe future of TikTok in the U.S. hangs in the balance as the Supreme Court hears arguments on its potential ban.
Snapchat's unexpected rise could be the biggest opportunity you're missingThe TikTok ban has opened unexpected opportunities for Snapchat amid trending discussions around deleting Meta's platforms.
Music's TikTokalypseTikTok's impending ban will significantly impact the music industry and digital creators who rely on the platform for visibility and engagement.
TikTok creators in US left in limbo while awaiting decision on potential platform banThe U.S. Supreme Court's ruling on TikTok's ties to ByteDance could determine the app's future in America, affecting countless creators.
The Great Creator ResetTikTok's shutdown represents the largest deplatforming of creators in American internet history, profoundly affecting the creator economy and ideological landscape.
The TikTok ban, and what comes nextThe future of TikTok in the US is uncertain, with potential ban or sale looming.
Will TikTok be banned this month? The question is making content creators anxiousThe future of TikTok in the U.S. hangs in the balance as the Supreme Court hears arguments on its potential ban.
Creator Marketing Platform Breakr Launches BreakrPay to Help Creators Get Paid in Real Time and Announces New Partnership with Live Nation Urban - Lindsey GambleBreakr introduces BreakrPay™, enabling instant payments for creators, revolutionizing the outdated payment processes in the creator economy.
Promeet Raises $3.1M In Pre-Seed Funding To Transform Creator Monetization | HackerNoonPromeet raises $3.1M to accelerate growth and enhance content monetization for creators through low fees and instant payments.
Creator Marketing Platform Breakr Launches BreakrPay to Help Creators Get Paid in Real Time and Announces New Partnership with Live Nation Urban - Lindsey GambleBreakr introduces BreakrPay™, enabling instant payments for creators, revolutionizing the outdated payment processes in the creator economy.
Promeet Raises $3.1M In Pre-Seed Funding To Transform Creator Monetization | HackerNoonPromeet raises $3.1M to accelerate growth and enhance content monetization for creators through low fees and instant payments.
How to Use AI in the Creator Economy for Growth and EngagementCreators now have unprecedented leverage and influence, facilitated by AI technology.AI tools help creators manage their workflow while enhancing content quality and audience engagement.
Substack introduces a $20M funding guarantee to entice creators to migrate to its platform | TechCrunchSubstack launches a $20 million Creator Accelerator Fund to support creators in transitioning from other platforms while retaining existing revenue.
Get ahead of the curve: 2025's top creative trends out nowMarketers must embrace human-centered storytelling to thrive in the rapidly evolving $480bn creator economy.
Instagram, Facebook Offer $5,000 to Entice TikTok CreatorsMeta is incentivizing creators from competing platforms to join by offering up to $5,000 for content creation.The 'Breakthrough Bonus' is part of Meta's strategy to enhance engagement on its platforms.
How Tiffany Lopinsky of ShopMy Has Redefined the Concept of Social ShoppingTiffany Lopinsky has revolutionized social shopping through ShopMy, connecting content creators with brands for effective product recommendations.
The Rise of Influencer Culture Is Creating Big Opportunities for Music LicensingThe demand for music licensing solutions is growing dramatically among aspiring influencers in the creator economy.
How to Use AI in the Creator Economy for Growth and EngagementCreators now have unprecedented leverage and influence, facilitated by AI technology.AI tools help creators manage their workflow while enhancing content quality and audience engagement.
Substack introduces a $20M funding guarantee to entice creators to migrate to its platform | TechCrunchSubstack launches a $20 million Creator Accelerator Fund to support creators in transitioning from other platforms while retaining existing revenue.
Get ahead of the curve: 2025's top creative trends out nowMarketers must embrace human-centered storytelling to thrive in the rapidly evolving $480bn creator economy.
Instagram, Facebook Offer $5,000 to Entice TikTok CreatorsMeta is incentivizing creators from competing platforms to join by offering up to $5,000 for content creation.The 'Breakthrough Bonus' is part of Meta's strategy to enhance engagement on its platforms.
How Tiffany Lopinsky of ShopMy Has Redefined the Concept of Social ShoppingTiffany Lopinsky has revolutionized social shopping through ShopMy, connecting content creators with brands for effective product recommendations.
The Rise of Influencer Culture Is Creating Big Opportunities for Music LicensingThe demand for music licensing solutions is growing dramatically among aspiring influencers in the creator economy.
Gen Z's Dream Job: Colleges Embrace Influencer Career CoursesThe creator economy is a legitimate career path for Gen Z, with over 50% aspiring to become influencers.
4 Small Business Predictions For 2025 You Must ReadThe Creator Economy will offer new opportunities for small businesses in 2025.Social media is set to surpass linear TV viewership, necessitating a shift in marketing strategies.
Gamer-focused Tilted social app raises $1.3M to save TikTok's creator economyTilted aims to provide a monetization-focused alternative to TikTok, launching on January 31 in response to TikTok's potential ban in the U.S.
Livestream app Favorited, a new TikTok alternative, gets backing from a16z | TechCrunchFavorited is revolutionizing livestreaming by allowing creators to monetize better and engage directly with followers in real-time.
Elon Musk's X lifts price for premium-plus tier to pay creatorsX raises premium-plus subscription price to $22 to boost creator compensation and revenue.Updated revenue-sharing practices focus on quality and engagement for payments.
Meta's Breakthrough Bonus Program: $5,000 Incentives for TikTok Creators - Lindsey GambleMeta's Breakthrough Bonus Program helps new creators, particularly TikTok creators, grow on Facebook and Instagram with monetary incentives.
Gen Z's Dream Job: Colleges Embrace Influencer Career CoursesThe creator economy is a legitimate career path for Gen Z, with over 50% aspiring to become influencers.
4 Small Business Predictions For 2025 You Must ReadThe Creator Economy will offer new opportunities for small businesses in 2025.Social media is set to surpass linear TV viewership, necessitating a shift in marketing strategies.
Gamer-focused Tilted social app raises $1.3M to save TikTok's creator economyTilted aims to provide a monetization-focused alternative to TikTok, launching on January 31 in response to TikTok's potential ban in the U.S.
Livestream app Favorited, a new TikTok alternative, gets backing from a16z | TechCrunchFavorited is revolutionizing livestreaming by allowing creators to monetize better and engage directly with followers in real-time.
Elon Musk's X lifts price for premium-plus tier to pay creatorsX raises premium-plus subscription price to $22 to boost creator compensation and revenue.Updated revenue-sharing practices focus on quality and engagement for payments.
Meta's Breakthrough Bonus Program: $5,000 Incentives for TikTok Creators - Lindsey GambleMeta's Breakthrough Bonus Program helps new creators, particularly TikTok creators, grow on Facebook and Instagram with monetary incentives.
Inside Doritos' 'creator-led' marketing strategyDoritos revives 'Crash the Super Bowl' contest to enhance ties with creators.
One of these Doritos commercials will win a million dollarsDoritos' Crash the Super Bowl contest reinvigorates fan engagement with a grand prize of $1 million, capitalizing on the creator economy.
Inside Doritos' 'creator-led' marketing strategyDoritos revives 'Crash the Super Bowl' contest to enhance ties with creators.
One of these Doritos commercials will win a million dollarsDoritos' Crash the Super Bowl contest reinvigorates fan engagement with a grand prize of $1 million, capitalizing on the creator economy.
The Future Of Television Is YouTube And Here's What That Means For CreatorsYouTube is prioritizing creator opportunities to remain a cultural epicenter, enhancing podcast capabilities, and supporting global audience growth.
Creator Economy to Take Center Stage at 2025 NAB Show, Featuring Dhar Mann and Expanded Creator Lab ProgrammingDhar Mann will discuss building a successful digital content studio and insights into the creator economy at the 2025 NAB Show.
The Future Of Television Is YouTube And Here's What That Means For CreatorsYouTube is prioritizing creator opportunities to remain a cultural epicenter, enhancing podcast capabilities, and supporting global audience growth.
Creator Economy to Take Center Stage at 2025 NAB Show, Featuring Dhar Mann and Expanded Creator Lab ProgrammingDhar Mann will discuss building a successful digital content studio and insights into the creator economy at the 2025 NAB Show.
Fox Buys Conservative Media Company Behind Tucker Carlson and Megyn Kelly PodcastsFox Corp's acquisition of Red Seat Ventures highlights the growing significance of the creator economy in media.
Fox Acquires Firm Behind Conservative and True Crime PodcastsFox Corporation acquired Red Seat Ventures to strengthen its position in the online creator economy.The deal allows well-known media personalities to create independent programming.
Fox Buys Conservative Media Company Behind Tucker Carlson and Megyn Kelly PodcastsFox Corp's acquisition of Red Seat Ventures highlights the growing significance of the creator economy in media.
Fox Acquires Firm Behind Conservative and True Crime PodcastsFox Corporation acquired Red Seat Ventures to strengthen its position in the online creator economy.The deal allows well-known media personalities to create independent programming.
NFL Drafts More Creators to Hype the Super Bowl | Muse by CliosThe NFL is focusing on creators and influencers to attract younger fans through innovative marketing strategies.
The White House Opens Its Press Briefing Room to Creators; Over 7,400 Have Applied - Lindsey GambleThe White House is opening the Brady Press Briefing Room to new media voices to engage with diverse and younger audiences.
Want to be a full-time influencer? Consider freelancingThe aspiration to become a social media influencer is high among Gen Z.Only 4% of creators earn over $100,000, revealing the challenges of the influencer economy.Freelancing may offer a more sustainable income strategy than relying solely on brand deals.
NFL Drafts More Creators to Hype the Super Bowl | Muse by CliosThe NFL is focusing on creators and influencers to attract younger fans through innovative marketing strategies.
The White House Opens Its Press Briefing Room to Creators; Over 7,400 Have Applied - Lindsey GambleThe White House is opening the Brady Press Briefing Room to new media voices to engage with diverse and younger audiences.
Want to be a full-time influencer? Consider freelancingThe aspiration to become a social media influencer is high among Gen Z.Only 4% of creators earn over $100,000, revealing the challenges of the influencer economy.Freelancing may offer a more sustainable income strategy than relying solely on brand deals.
Stagwell Partners With ARM to Expand Audio MarketingStagwell partners with Ad Results Media to enhance audio marketing for clients, capitalizing on the evolving audio creator economy.
Ad Results Media Forms Strategic Partnership With Stawell's Brand Performance Network - Podcaster NewsStagwell partners with Ad Results Media to enhance audio marketing capabilities for clients in the evolving audio creator economy.
Stagwell Partners With ARM to Expand Audio MarketingStagwell partners with Ad Results Media to enhance audio marketing for clients, capitalizing on the evolving audio creator economy.
Ad Results Media Forms Strategic Partnership With Stawell's Brand Performance Network - Podcaster NewsStagwell partners with Ad Results Media to enhance audio marketing capabilities for clients in the evolving audio creator economy.
How TikTok Changed Advertising ForeverBrands are shifting to experimental and absurd marketing approaches due to TikTok's influence.TikTok has permanently transformed advertising strategies and audience expectations.
The 4 most fascinating storylines in the creator economy that BI's reporters will be watching next yearLive shopping by influencers may redefine the e-commerce landscape.Spotify and YouTube are at odds over the future of video podcasts.
Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok BanSnapchat is launching an expanded creator monetization program to compete with TikTok, integrating Spotlight and stories for broader content monetization.
How TikTok Changed Advertising ForeverBrands are shifting to experimental and absurd marketing approaches due to TikTok's influence.TikTok has permanently transformed advertising strategies and audience expectations.
The 4 most fascinating storylines in the creator economy that BI's reporters will be watching next yearLive shopping by influencers may redefine the e-commerce landscape.Spotify and YouTube are at odds over the future of video podcasts.
Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok BanSnapchat is launching an expanded creator monetization program to compete with TikTok, integrating Spotlight and stories for broader content monetization.
The Supreme Court backs TikTok's ban. What comes next?The US Supreme Court upheld a law banning TikTok due to national security concerns, affecting its availability and functionality in the US.
Creator Economy M&A Forecast To Surge In Second Growth CycleThe creator economy is set for a resurgence after a downturn, with M&A activity anticipated to increase significantly in 2025.
2025 Commerce Predictions, According To Top Venture CapitalistsAI has transitioned from the next big thing to the big thing in venture capital investments.There are signs of cautious recovery in venture funding, but overall levels remain below previous highs.Upcoming trends suggest a profound shift in commerce driven by the merging of creativity and technology.
Creator Economy M&A Forecast To Surge In Second Growth CycleThe creator economy is set for a resurgence after a downturn, with M&A activity anticipated to increase significantly in 2025.
2025 Commerce Predictions, According To Top Venture CapitalistsAI has transitioned from the next big thing to the big thing in venture capital investments.There are signs of cautious recovery in venture funding, but overall levels remain below previous highs.Upcoming trends suggest a profound shift in commerce driven by the merging of creativity and technology.
The One Skill That Will Define Success In An AI-Driven WorldThe future of work will prioritize creativity over traditional effort due to the rise of AI.
Council Post: Setting The Stage: How To Empower Creators And Redefine E-CommerceThe rise of marketing fatigue drives the need for more authentic and engaging advertising strategies.
How Spotify is turning podcasting into social mediaSpotify's Partner Program offers new monetization opportunities for podcasters based on viewer engagement.The platform's evolution reflects a shift from audio journalism to a creator-driven ecosystem.
Getting creative: African YouTubers and TikTokers search for ways to make it payTayo Aina redefines African storytelling through vlogging, creating positive narratives about the continent's culture and inspiring youth.
OPX Live: Launching a Unified Platform For The Creator Economy 2.0 | HackerNoonOPX Live launches a platform integrating token creation, trading, and streaming for the Creator Economy 2.0.
A cofounder of a top influencer-management firm shares his predictions for the creator economy in 2025The creator economy will see increasing AI tool integration and better-planned content schedules by creators.
Elon Musk's X lifts price for premium-plus tier to pay creatorsX raises premium-plus plan price to enhance creator compensation.Subscription fees will now play a critical role in how creators are paid.
Why Epic Games' Fortnite Creative marketing push is sparking calls for more transparency from some creatorsEpic Games' marketing campaign significantly boosts traffic for selected Fortnite Creative experiences, raising questions about the selection process for creators.
YouTube Shares its Top Ad Campaigns of 2024YouTube's top-performing ads in 2024 incorporate creator engagement and interactive elements to build viewer trust and brand affinity.
Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025The creator economy is recovering, showing increased hiring in various roles as the industry prepares for growth into 2025.
Nue Agency: Brands Should Pay Attention to the Music CultureThe creator economy is reshaping music marketing, emphasizing the need for brands to engage with current cultural trends.
This Mark Cuban-backed startup is helping creators monetize their audiencesFireside empowers creators by giving them full control over their content and a unique interactive platform to connect with audiences.