#creator-economy

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#monetization
fromHackernoon
1 year ago
Marketing tech

ProMeet Unveils The Promeeters Program To Boost Influencer Impact And Long-Term Earnings | HackerNoon

fromHackernoon
1 year ago
Marketing tech

ProMeet Unveils The Promeeters Program To Boost Influencer Impact And Long-Term Earnings | HackerNoon

more#monetization
#youtube
Media industry
fromThe Hollywood Reporter
1 month ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Media industry
fromDigiday
2 months ago

TV upfronts-style Spotter Showcase pitches creators as the future of entertainment

YouTube creators are increasingly targeting TV audiences as viewing trends shift towards connected TV.
Spotter Showcase represents a strategic move by creators to align themselves with traditional media formats.
Media industry
fromTechCrunch
6 days ago

YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024 | TechCrunch

YouTube's creative ecosystem significantly contributes to the US economy, supporting jobs and income for creators and associated industries.
NYC startup
fromBusiness Insider
2 months ago

YouTube's global head of top creators left after 12 years. Now, she's getting into business with her little brother.

Preeya Khanna transitions from YouTube to entrepreneurship, launching a creator-focused iGaming startup, while also joining Airbnb.
Video games
fromDigiday
1 week ago

Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype

Fortnite is evolving from a game into a creator ecosystem, with Epic envisioning it as a foundational part of the metaverse.
Media industry
fromThe Hollywood Reporter
1 month ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Media industry
fromDigiday
2 months ago

TV upfronts-style Spotter Showcase pitches creators as the future of entertainment

YouTube creators are increasingly targeting TV audiences as viewing trends shift towards connected TV.
Spotter Showcase represents a strategic move by creators to align themselves with traditional media formats.
Media industry
fromTechCrunch
6 days ago

YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024 | TechCrunch

YouTube's creative ecosystem significantly contributes to the US economy, supporting jobs and income for creators and associated industries.
NYC startup
fromBusiness Insider
2 months ago

YouTube's global head of top creators left after 12 years. Now, she's getting into business with her little brother.

Preeya Khanna transitions from YouTube to entrepreneurship, launching a creator-focused iGaming startup, while also joining Airbnb.
Video games
fromDigiday
1 week ago

Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype

Fortnite is evolving from a game into a creator ecosystem, with Epic envisioning it as a foundational part of the metaverse.
more#youtube
#digital-marketing
more#digital-marketing
#advertising
fromDigiday
2 months ago
Media industry

'People get too stuck on their job title': Confessions of an agency-based creator on challenges of the creator economy

Media industry
fromBusiness Insider
6 days ago

The creator economy is set to surpass old media this year

Creator-driven platforms are projected to surpass traditional media companies in advertising revenue by 2025, according to WPP Media.
fromDigiday
2 months ago
Media industry

'People get too stuck on their job title': Confessions of an agency-based creator on challenges of the creator economy

more#advertising
#social-media-marketing
Marketing tech
fromDigiday
1 month ago

TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is showcasing the revenue potential of its livestreaming tools, generating $10 million in daily revenue for creators.
Marketing tech
fromDigiday
1 month ago

TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is showcasing the revenue potential of its livestreaming tools, generating $10 million in daily revenue for creators.
more#social-media-marketing
Marketing tech
fromForbes
1 week ago

What Every Creator Should Know Before Launching A Digital Product

The creator economy now emphasizes real product ownership over follower counts.
Memberships and subscriptions dominate, while software represents the industry's future.
Authentic value delivery is key for creators transitioning from content to commerce.
#digital-content
Media industry
fromDigiday
1 month ago

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Livestreaming is expanding rapidly across platforms, revealing cultural divides and challenges for creators.
Media industry
fromDigiday
1 month ago

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Livestreaming is expanding rapidly across platforms, revealing cultural divides and challenges for creators.
more#digital-content
Marketing tech
fromBusiness Insider
1 week ago

Read the pitch deck a music startup used to raise $5M to connect artists and fans using their mobile wallets

Sesh connects artists with fans outside social media using innovative tools.
#influencer-marketing
Marketing tech
fromForbes
2 months ago

Creators Will Soon Be Every Brand's Best Friend Or Biggest Competitor

Creator brands are disrupting traditional product categories dominated by large conglomerates.
Influencer marketing is reshaping consumer product distribution and availability.
Marketing tech
fromDigiday
1 month ago

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
Marketing tech
fromForbes
2 weeks ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
Marketing tech
fromForbes
2 months ago

Creators Will Soon Be Every Brand's Best Friend Or Biggest Competitor

Creator brands are disrupting traditional product categories dominated by large conglomerates.
Influencer marketing is reshaping consumer product distribution and availability.
Marketing tech
fromDigiday
1 month ago

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
more#influencer-marketing
#podcasting
Podcast
fromRAIN News
1 month ago

Cadence13 founder Chris Corcoran starts new podcast content studio

Arena Studios aims to redefine multimedia creation with a sports focus while embracing broader themes of storytelling and influence.
Podcast
fromRAIN News
2 weeks ago

Steve Goldstein: The Blurring Lines of Podcasting - 5 Notes from London

Podcasting has evolved beyond audio to encompass a multi-platform content strategy.
The convergence of media requires a mindset shift for creators and professionals in the industry.
Podcast
fromRAIN News
1 month ago

Cadence13 founder Chris Corcoran starts new podcast content studio

Arena Studios aims to redefine multimedia creation with a sports focus while embracing broader themes of storytelling and influence.
Podcast
fromRAIN News
2 weeks ago

Steve Goldstein: The Blurring Lines of Podcasting - 5 Notes from London

Podcasting has evolved beyond audio to encompass a multi-platform content strategy.
The convergence of media requires a mindset shift for creators and professionals in the industry.
more#podcasting
#social-media
fromWIRED
2 weeks ago
Social media marketing

OnlyFans Turbocharged Sex Work. Now Its Founder Is Targeting the Whole Influencer Economy

fromAdweek
1 month ago
Social media marketing

Amelia Dimoldenberg, Kordell Beckham, and More to Take Center Stage at Social Media Week

Social media marketing
fromLight Stalking
3 weeks ago

Instagram Trying to Lure New Users in with Cash to Creators

Meta is incentivizing creators to attract new users to Instagram through a paid referral program as competition with TikTok and YouTube intensifies.
Social media marketing
fromWIRED
2 weeks ago

OnlyFans Turbocharged Sex Work. Now Its Founder Is Targeting the Whole Influencer Economy

Subs aims to create a balanced ecosystem for all creators, offering personalized features and an 80% earnings cut.
Social media marketing
fromEMARKETER
2 months ago

Creators are increasing their income from alternative revenue streams

US social media tipping and gifting revenue increased nearly 40% year-on-year, emphasizing growth in creator monetization.
fromAdweek
1 month ago
Social media marketing

Amelia Dimoldenberg, Kordell Beckham, and More to Take Center Stage at Social Media Week

more#social-media
Travel
fromEater
2 weeks ago

Would You Fly Around the World for Your Favorite Food Creator?

Creator-led travel experiences are redefining fan engagement and loyalty.
#gaming
E-Commerce
fromTechCrunch
1 month ago

Roblox now lets creators sell physical products within their experiences | TechCrunch

Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
fromHackernoon
1 year ago
Growth hacking

Gomble Games Launches GOMBLE BUILDERS: A Web3 Game Creation Platform For Communities And The Masses | HackerNoon

E-Commerce
fromTechCrunch
1 month ago

Roblox now lets creators sell physical products within their experiences | TechCrunch

Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
fromHackernoon
1 year ago
Growth hacking

Gomble Games Launches GOMBLE BUILDERS: A Web3 Game Creation Platform For Communities And The Masses | HackerNoon

more#gaming
Marketing tech
fromDigiday
3 weeks ago

Virtual-world creators gaining traction beyond Roblox and Fortnite

UGC creators are thriving on platforms beyond Roblox and Fortnite, successfully monetizing their 3D virtual creations.
Marketing tech
fromEntrepreneur
3 weeks ago

Instagram Is Paying Creators Up to $20,000 for Referrals | Entrepreneur

Instagram incentivizes creators to attract new users through a referral program offering substantial payments.
fromForbes
3 weeks ago

The New Rules Of Luxury Storytelling: The Power Of True Voices

Choosing who speaks for your brand is now central to its narrative. Each voice reveals a different, authentic facet.
Social media marketing
#content-creation
Media industry
fromForbes
1 month ago

Why Creators Are Making More Money Off Social Media Than On It

The creator economy is evolving with many content creators now identifying as entrepreneurs.
Entrepreneurial creators earn more and feel more confident than traditional social-first creators.
Media industry
fromForbes
1 month ago

Why Creators Are Making More Money Off Social Media Than On It

The creator economy is evolving with many content creators now identifying as entrepreneurs.
Entrepreneurial creators earn more and feel more confident than traditional social-first creators.
more#content-creation
Growth hacking
fromEntrepreneur
1 month ago

Inside the Fight League That's Turning Creators Into Broadcasters | Entrepreneur

GLORY CEO Marshall Zelaznik believes creators are essential for his company's growth strategy, likening them to new TV networks for fan engagement.
Artificial intelligence
fromDigiday
1 month ago

In Graphic Detail: How creators are using generative AI to shape video and design

The majority of creators have integrated AI into their workflows by 2025.
AI enhances efficiency in various stages of content creation.
Startup companies
fromEntrepreneur
1 month ago

Why Solopreneurs Should Think Like Startup Founders | Entrepreneur

Solopreneurs can adopt startup strategies to achieve independence and growth.
The creator economy is shifting towards direct-to-fan engagement, offering new revenue opportunities.
Mental health
fromInc
1 month ago

Why I'm Launching a Therapy Service for Creators-and What Every Entrepreneur Can Learn From It

The creator economy is valued at over $250 billion, but mental health support for creators is critically lacking.
Media industry
fromForbes
1 month ago

Hollywood Is Losing The War For Attention

Hollywood struggles to maintain attention amidst evolving digital platforms that reward user engagement and content iteration.
#content-moderation
fromLindsey Gamble
1 month ago
Social media marketing

Facebook Targets Spammy Content to Improve Feeds and Boost Creator Visibility - Lindsey Gamble

fromDigiday
2 months ago
Marketing tech

'We have our understanding of what we accept or what we don't accept': Kick's co-founder talks creator push and growing pains

Social media marketing
fromLindsey Gamble
1 month ago

Facebook Targets Spammy Content to Improve Feeds and Boost Creator Visibility - Lindsey Gamble

Facebook is limiting reach and monetization for accounts engaging in spammy behavior.
New tools and measures are introduced to enhance user experience and support content creators.
fromDigiday
2 months ago
Marketing tech

'We have our understanding of what we accept or what we don't accept': Kick's co-founder talks creator push and growing pains

more#content-moderation
#entrepreneurship
more#entrepreneurship
#tiktok
NYC startup
fromWIRED
2 months ago

The Founder of OnlyFans Wants to Buy TikTok

Stokely proposes to buy TikTok's US operations to empower creators and challenge social media giants.
more#tiktok
fromDigiday
2 months ago

The Independent bets big on individual talent-led verticals with the launch of Independent Studios

The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios.
London startup
fromDigiday
2 months ago

Creators are ditching Substack over ideological shift in 2025

Rival newsletter service Beehiiv claims almost 3,000 creators have jumped ship from Substack to its platform in the past year.
Marketing tech
Social media marketing
fromSoapcentral
2 months ago

MrBeast v/s Mark Zuckerberg: Net Worth compared as YouTuber advices Meta creator on how to monetize on video content

MrBeast and Zuckerberg discussed monetizing video content, focusing on enhancing Meta's strategies, particularly through multilingual dubbing.
fromAdweek
2 months ago

Patreon Hires Shake Shack Marketer Mike McGarry as SVP of Marketing

"Audiences respect when you give the spotlight to someone else. It is counterintuitive to a lot of marketers, but there is power in being very precise about who you serve and being relentless in serving them."
Marketing tech
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