The creator economy is facing an authenticity crisisThe creator economy's sustainability is threatened by authenticity issues, AI content proliferation, and potential regulatory changes.
Publicis acquisition signals that creator M&A is not slowing down in 2025Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
'There are too many creators': Confessions of a creator going back to a 9-to-5 for the stabilityThe creator economy is expanding, but many creators struggle to sustain a living as competition increases.
In the pitch for brand dollars, retail media networks turn to creatorsRetail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
The American Influencer Council's launches trailblazing creators listAIC initiative highlights diverse middle-class creators shaping online culture.
Can LTK Become The AdSense Of Affiliate Marketing For Creators?LTK is reshaping the creator economy by providing a direct platform for creators to connect and sell without algorithmic barriers.
The creator economy is facing an authenticity crisisThe creator economy's sustainability is threatened by authenticity issues, AI content proliferation, and potential regulatory changes.
Publicis acquisition signals that creator M&A is not slowing down in 2025Publicis is acquiring BR Media Group to enhance its influencer marketing capabilities as the sector grows rapidly.
'There are too many creators': Confessions of a creator going back to a 9-to-5 for the stabilityThe creator economy is expanding, but many creators struggle to sustain a living as competition increases.
In the pitch for brand dollars, retail media networks turn to creatorsRetail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
The American Influencer Council's launches trailblazing creators listAIC initiative highlights diverse middle-class creators shaping online culture.
Can LTK Become The AdSense Of Affiliate Marketing For Creators?LTK is reshaping the creator economy by providing a direct platform for creators to connect and sell without algorithmic barriers.
Is Instagram down? Users report issues with Facebook and Messenger, too.Christianna Silva reports on the intersection of social media, politics, and capitalism in the creator economy.
The Great Creator ResetTikTok's shutdown represents the largest deplatforming of creators in American internet history, profoundly affecting the creator economy and ideological landscape.
A.I. Will Break the Creator Economy As We Know It -And a New One Will RiseA.I. will fundamentally transform industries, creating distinct pre- and post-A.I. eras.The creator economy will undergo significant changes due to A.I.'s impact on content monetization.
How Much Is TikTok Worth? See the App's Current RevenueTikTok's estimated worth is over $100 billion, crucial for content creators and small businesses.Only eligible users can earn through the Creator Fund based on views.
From TikTok to RedNote: Where will Black content creators and users find their next digital home?TikTok's unique community and algorithm foster creativity and support for creators, particularly Black voices, even amidst potential legal challenges.
Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty - here's where they're goingTikTok creators are increasingly proactive in migrating their audiences to other platforms due to a potential U.S. TikTok ban.
Is Instagram down? Users report issues with Facebook and Messenger, too.Christianna Silva reports on the intersection of social media, politics, and capitalism in the creator economy.
The Great Creator ResetTikTok's shutdown represents the largest deplatforming of creators in American internet history, profoundly affecting the creator economy and ideological landscape.
A.I. Will Break the Creator Economy As We Know It -And a New One Will RiseA.I. will fundamentally transform industries, creating distinct pre- and post-A.I. eras.The creator economy will undergo significant changes due to A.I.'s impact on content monetization.
How Much Is TikTok Worth? See the App's Current RevenueTikTok's estimated worth is over $100 billion, crucial for content creators and small businesses.Only eligible users can earn through the Creator Fund based on views.
From TikTok to RedNote: Where will Black content creators and users find their next digital home?TikTok's unique community and algorithm foster creativity and support for creators, particularly Black voices, even amidst potential legal challenges.
Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty - here's where they're goingTikTok creators are increasingly proactive in migrating their audiences to other platforms due to a potential U.S. TikTok ban.
Substack Expanding Video Monetization OptionsCommercial photographers are seeking new revenue streams amid AI challenges, turning to platforms like Substack for monetization.
Substack is spending $20 million to court TikTokersSubstack launches a $20 million creator accelerator fund to attract content creators during TikTok's uncertainty.
Why Substack offers creators money to transfer their audience to its platformSubstack empowers creators by providing financial guarantees to support their transitions without loss of income.
Substack's video push sees modest bump, but a long road remains to win over creatorsSubstack's increasing video content raises questions about user preferences and the platform's future.
Substack Expanding Video Monetization OptionsCommercial photographers are seeking new revenue streams amid AI challenges, turning to platforms like Substack for monetization.
Substack is spending $20 million to court TikTokersSubstack launches a $20 million creator accelerator fund to attract content creators during TikTok's uncertainty.
Why Substack offers creators money to transfer their audience to its platformSubstack empowers creators by providing financial guarantees to support their transitions without loss of income.
Substack's video push sees modest bump, but a long road remains to win over creatorsSubstack's increasing video content raises questions about user preferences and the platform's future.
Roblox's ad expansion sparks backlash from creator studiosRoblox's advertising strategy in 2025 is causing friction with creator studios over monetization revenue-sharing.
Why Gen Z Buys From Brands They See On RobloxCreators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
Roblox's ad expansion sparks backlash from creator studiosRoblox's advertising strategy in 2025 is causing friction with creator studios over monetization revenue-sharing.
Why Gen Z Buys From Brands They See On RobloxCreators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
YouTube's Super Creators: How MrBeast, Rhett & Link, Michelle Khare, Adam W and More Use the Platform to Power Their BusinessesYouTube significantly contributes to the creator economy, enabling creators to monetize their content and expand their businesses beyond the platform.
Marketing Briefing: Why marketers should pay attention to SXSW's embrace of creatorsThe creator economy is gaining recognition at events like SXSW, showcasing the value creators hold in modern marketing.
Dance creators believe YouTube left them behind amid its Shorts pushYouTube's focus on Shorts offers new monetization avenues but may not be enough to retain dance creators amid declining views.
YouTube is putting more ads in the middle of videos and says they could help creators earn more moneyYouTube will automate mid-roll ad placements starting May 12 to enhance viewer experience and boost creator revenue.
YouTube Won't Revive Originals, Despite Its TV Success - Lindsey GambleYouTube will not revive its original content strategy, focusing instead on user-generated content and creator initiatives.
Major YouTube creators aim to draw ad dollars away from TV during UpfrontsYouTube creators aim to attract marketing funds to digital content in the 'Spotter Showcase' event.
YouTube's Super Creators: How MrBeast, Rhett & Link, Michelle Khare, Adam W and More Use the Platform to Power Their BusinessesYouTube significantly contributes to the creator economy, enabling creators to monetize their content and expand their businesses beyond the platform.
Marketing Briefing: Why marketers should pay attention to SXSW's embrace of creatorsThe creator economy is gaining recognition at events like SXSW, showcasing the value creators hold in modern marketing.
Dance creators believe YouTube left them behind amid its Shorts pushYouTube's focus on Shorts offers new monetization avenues but may not be enough to retain dance creators amid declining views.
YouTube is putting more ads in the middle of videos and says they could help creators earn more moneyYouTube will automate mid-roll ad placements starting May 12 to enhance viewer experience and boost creator revenue.
YouTube Won't Revive Originals, Despite Its TV Success - Lindsey GambleYouTube will not revive its original content strategy, focusing instead on user-generated content and creator initiatives.
Major YouTube creators aim to draw ad dollars away from TV during UpfrontsYouTube creators aim to attract marketing funds to digital content in the 'Spotter Showcase' event.
I flew to SXSW to check the pulse of TV, film, and the creator economy. These were the 6 hottest topics among insiders.SXSW highlighted the entertainment industry's struggle with AI challenges amidst ongoing strikes and tech disruptions.
As SXSW kicks off, marketers embrace it as an 'accessible' conference for content, connectionSXSW promotes a 'yes' culture that fosters collaboration and innovative thinking essential for marketers.
I flew to SXSW to check the pulse of TV, film, and the creator economy. These were the 6 hottest topics among insiders.SXSW highlighted the entertainment industry's struggle with AI challenges amidst ongoing strikes and tech disruptions.
As SXSW kicks off, marketers embrace it as an 'accessible' conference for content, connectionSXSW promotes a 'yes' culture that fosters collaboration and innovative thinking essential for marketers.
Why creators see Twitch's monetization and moderation updates as the latest salvo in the livestreaming warsTwitch's new monetization features are aimed at regaining its competitive edge against rivals like YouTube and Kick.
Twitch is letting more streamers access its monetization tools | TechCrunchTwitch will democratize monetization by allowing more creators to access subscriptions and Bits regardless of follower count.
Why creators see Twitch's monetization and moderation updates as the latest salvo in the livestreaming warsTwitch's new monetization features are aimed at regaining its competitive edge against rivals like YouTube and Kick.
Twitch is letting more streamers access its monetization tools | TechCrunchTwitch will democratize monetization by allowing more creators to access subscriptions and Bits regardless of follower count.
The Honey scandal is a 'wake-up call' for the creator industry's affiliate partnershipsThe creator economy is scrutinizing affiliate programs due to concerns over revenue skimming by companies like Honey.Greater scrutiny of creator contracts is expected to enhance protections for creators against affiliate revenue disputes.
Packet TV aims to solve one of the biggest challenges for content creatorsContent creators struggle to transition audiences from mainstream platforms to their own sites, but Packet TV provides innovative solutions.
'For You' feeds are not for creators, Patreon says | TechCrunchCreators find it harder to reach followers due to algorithmic constraints of social media.Fans prefer long-form content despite the popularity of short-form video.Creators prioritize quality interactions over traditional metrics like views.
Get ahead of the curve: 2025's top creative trends out nowMarketers must embrace human-centered storytelling to thrive in the rapidly evolving $480bn creator economy.
How Tiffany Lopinsky of ShopMy Has Redefined the Concept of Social ShoppingTiffany Lopinsky has revolutionized social shopping through ShopMy, connecting content creators with brands for effective product recommendations.
The Rise of Influencer Culture Is Creating Big Opportunities for Music LicensingThe demand for music licensing solutions is growing dramatically among aspiring influencers in the creator economy.
Whalar Group wants to take the creator economy into its "next chapter" with The LighthouseWhalar Group's new campus, The Lighthouse, aims to foster collaboration and learning for content creators through memberships and community engagement.
Packet TV aims to solve one of the biggest challenges for content creatorsContent creators struggle to transition audiences from mainstream platforms to their own sites, but Packet TV provides innovative solutions.
'For You' feeds are not for creators, Patreon says | TechCrunchCreators find it harder to reach followers due to algorithmic constraints of social media.Fans prefer long-form content despite the popularity of short-form video.Creators prioritize quality interactions over traditional metrics like views.
Get ahead of the curve: 2025's top creative trends out nowMarketers must embrace human-centered storytelling to thrive in the rapidly evolving $480bn creator economy.
How Tiffany Lopinsky of ShopMy Has Redefined the Concept of Social ShoppingTiffany Lopinsky has revolutionized social shopping through ShopMy, connecting content creators with brands for effective product recommendations.
The Rise of Influencer Culture Is Creating Big Opportunities for Music LicensingThe demand for music licensing solutions is growing dramatically among aspiring influencers in the creator economy.
Whalar Group wants to take the creator economy into its "next chapter" with The LighthouseWhalar Group's new campus, The Lighthouse, aims to foster collaboration and learning for content creators through memberships and community engagement.
Sling TV to provide a home for Sabio's Creator TVSling TV partners with Sabio to distribute Creator Television, bridging social media and streaming for creators.
TikTok (with Douyin) becomes first app to reach $6B in annual consumer spending | TechCrunchTikTok became the first non-game app to reach $6 billion in in-app purchases in 2024.
Snapchat's unexpected rise could be the biggest opportunity you're missingThe TikTok ban has opened unexpected opportunities for Snapchat amid trending discussions around deleting Meta's platforms.
Music's TikTokalypseTikTok's impending ban will significantly impact the music industry and digital creators who rely on the platform for visibility and engagement.
TikTok creators in US left in limbo while awaiting decision on potential platform banThe U.S. Supreme Court's ruling on TikTok's ties to ByteDance could determine the app's future in America, affecting countless creators.
The TikTok ban, and what comes nextThe future of TikTok in the US is uncertain, with potential ban or sale looming.
Will TikTok be banned this month? The question is making content creators anxiousThe future of TikTok in the U.S. hangs in the balance as the Supreme Court hears arguments on its potential ban.
TikTok (with Douyin) becomes first app to reach $6B in annual consumer spending | TechCrunchTikTok became the first non-game app to reach $6 billion in in-app purchases in 2024.
Snapchat's unexpected rise could be the biggest opportunity you're missingThe TikTok ban has opened unexpected opportunities for Snapchat amid trending discussions around deleting Meta's platforms.
Music's TikTokalypseTikTok's impending ban will significantly impact the music industry and digital creators who rely on the platform for visibility and engagement.
TikTok creators in US left in limbo while awaiting decision on potential platform banThe U.S. Supreme Court's ruling on TikTok's ties to ByteDance could determine the app's future in America, affecting countless creators.
The TikTok ban, and what comes nextThe future of TikTok in the US is uncertain, with potential ban or sale looming.
Will TikTok be banned this month? The question is making content creators anxiousThe future of TikTok in the U.S. hangs in the balance as the Supreme Court hears arguments on its potential ban.
How To Prop Up Human IP In The AI AgeGenerative AI threatens human creators' income, with projections of 21% to 24% revenue loss by 2028.
Is the Future of the Creator Economy Direct-to-Consumer?Content creators are shifting from unpredictable revenue sources to direct-to-fan strategies for more stability.
YouTube Launches New "Promote" Option for Shorts to Simplify Video Boosting for Creators - Lindsey GambleYouTube has introduced a Promote feature for Shorts, simplifying video promotion for creators.
LinkedIn Finally Adds Email Analytics for Newsletters - Lindsey GambleLinkedIn's recent email metrics for newsletters help assess performance but lack critical subscriber data.
Creator Marketing Platform Breakr Launches BreakrPay to Help Creators Get Paid in Real Time and Announces New Partnership with Live Nation Urban - Lindsey GambleBreakr introduces BreakrPay™, enabling instant payments for creators, revolutionizing the outdated payment processes in the creator economy.
Inside Doritos' 'creator-led' marketing strategyDoritos revives 'Crash the Super Bowl' contest to enhance ties with creators.
One of these Doritos commercials will win a million dollarsDoritos' Crash the Super Bowl contest reinvigorates fan engagement with a grand prize of $1 million, capitalizing on the creator economy.
Inside Doritos' 'creator-led' marketing strategyDoritos revives 'Crash the Super Bowl' contest to enhance ties with creators.
One of these Doritos commercials will win a million dollarsDoritos' Crash the Super Bowl contest reinvigorates fan engagement with a grand prize of $1 million, capitalizing on the creator economy.
Fox Buys Conservative Media Company Behind Tucker Carlson and Megyn Kelly PodcastsFox Corp's acquisition of Red Seat Ventures highlights the growing significance of the creator economy in media.
Fox Acquires Firm Behind Conservative and True Crime PodcastsFox Corporation acquired Red Seat Ventures to strengthen its position in the online creator economy.The deal allows well-known media personalities to create independent programming.
Fox Buys Conservative Media Company Behind Tucker Carlson and Megyn Kelly PodcastsFox Corp's acquisition of Red Seat Ventures highlights the growing significance of the creator economy in media.
Fox Acquires Firm Behind Conservative and True Crime PodcastsFox Corporation acquired Red Seat Ventures to strengthen its position in the online creator economy.The deal allows well-known media personalities to create independent programming.
NFL Drafts More Creators to Hype the Super Bowl | Muse by CliosThe NFL is focusing on creators and influencers to attract younger fans through innovative marketing strategies.
The White House Opens Its Press Briefing Room to Creators; Over 7,400 Have Applied - Lindsey GambleThe White House is opening the Brady Press Briefing Room to new media voices to engage with diverse and younger audiences.
NFL Drafts More Creators to Hype the Super Bowl | Muse by CliosThe NFL is focusing on creators and influencers to attract younger fans through innovative marketing strategies.
The White House Opens Its Press Briefing Room to Creators; Over 7,400 Have Applied - Lindsey GambleThe White House is opening the Brady Press Briefing Room to new media voices to engage with diverse and younger audiences.
Creator Economy to Take Center Stage at 2025 NAB Show, Featuring Dhar Mann and Expanded Creator Lab ProgrammingDhar Mann will discuss building a successful digital content studio and insights into the creator economy at the 2025 NAB Show.
Stagwell Partners With ARM to Expand Audio MarketingStagwell partners with Ad Results Media to enhance audio marketing for clients, capitalizing on the evolving audio creator economy.
Ad Results Media Forms Strategic Partnership With Stawell's Brand Performance Network - Podcaster NewsStagwell partners with Ad Results Media to enhance audio marketing capabilities for clients in the evolving audio creator economy.
Stagwell Partners With ARM to Expand Audio MarketingStagwell partners with Ad Results Media to enhance audio marketing for clients, capitalizing on the evolving audio creator economy.
Ad Results Media Forms Strategic Partnership With Stawell's Brand Performance Network - Podcaster NewsStagwell partners with Ad Results Media to enhance audio marketing capabilities for clients in the evolving audio creator economy.
How TikTok Changed Advertising ForeverBrands are shifting to experimental and absurd marketing approaches due to TikTok's influence.TikTok has permanently transformed advertising strategies and audience expectations.
The Supreme Court backs TikTok's ban. What comes next?The US Supreme Court upheld a law banning TikTok due to national security concerns, affecting its availability and functionality in the US.
Creator Economy M&A Forecast To Surge In Second Growth CycleThe creator economy is set for a resurgence after a downturn, with M&A activity anticipated to increase significantly in 2025.
2025 Commerce Predictions, According To Top Venture CapitalistsAI has transitioned from the next big thing to the big thing in venture capital investments.There are signs of cautious recovery in venture funding, but overall levels remain below previous highs.Upcoming trends suggest a profound shift in commerce driven by the merging of creativity and technology.
Creator Economy M&A Forecast To Surge In Second Growth CycleThe creator economy is set for a resurgence after a downturn, with M&A activity anticipated to increase significantly in 2025.
2025 Commerce Predictions, According To Top Venture CapitalistsAI has transitioned from the next big thing to the big thing in venture capital investments.There are signs of cautious recovery in venture funding, but overall levels remain below previous highs.Upcoming trends suggest a profound shift in commerce driven by the merging of creativity and technology.
The One Skill That Will Define Success In An AI-Driven WorldThe future of work will prioritize creativity over traditional effort due to the rise of AI.
Council Post: Setting The Stage: How To Empower Creators And Redefine E-CommerceThe rise of marketing fatigue drives the need for more authentic and engaging advertising strategies.
How Spotify is turning podcasting into social mediaSpotify's Partner Program offers new monetization opportunities for podcasters based on viewer engagement.The platform's evolution reflects a shift from audio journalism to a creator-driven ecosystem.