Marketing
fromDigiday
4 hours agoCreator content has become critical for retail media networks
Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
#creator-economy
#creator-economy
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#influencer-marketing #brand-partnerships #social-media #content-creation #audience-engagement #brand-strategy
fromMashable
5 days agoRemi Cruz Parsons has been online for over a decade. Here's what she's learned.
With her new cookbook, Let's Get Cooking: Everyday Meals, Tipsy Favorites and Comfort Food Cravings, the 31-year-old creator is bringing one of the most beloved parts of her content into readers' homes. Filled with comfort food, Korean recipes inspired by her family, easy weeknight dinners, and dishes longtime viewers will instantly recognize from her vlogs, the book feels like a natural extension of the world she has built online.
Digital life
#influencer-marketing
Deliverability
fromForbes
1 week agoWhy Your Cold Pitch Emails Aren't Getting You Brand Deals
Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.
Social media marketing
fromDigiday
1 month agoIn graphic detail: Middle-tier creators are fueling the next phase of the creator economy
A growing middle tier of creators is building sustainable businesses through newsletters, courses, digital products, and sponsorships, with brands increasingly targeting nano and micro-creators over macro influencers.
Social media marketing
fromDigiday
1 month agoIn graphic detail: Middle-tier creators are fueling the next phase of the creator economy
A growing middle tier of creators is building sustainable businesses through newsletters, courses, digital products, and sponsorships, with brands increasingly targeting nano and micro-creators over macro influencers.
Online Community Development
fromThe Globe and Mail
2 weeks agoCuentas, Inc. Launches World Mobile Media Group, a Next-Generation Decentralized Media Platform Integrating Content, Connectivity, and Creator Ownership
WMMG launches a decentralized media platform that empowers creators and enhances audience engagement through direct monetization and community involvement.
Television
fromInterview Magazine
3 weeks agoThese Creators Are Getting Rich Off Reaction Content While We Watch
Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.
fromGamesBeat
3 weeks agoPop.Store launches agentic AI commerce platform for creators
Unlike AI tools that generate content or automate replies in isolation, Echo-Me operates across the entire creator business. It identifies revenue opportunities, engages fans in the creator's own voice, generates visual and text content, and executes monetization autonomously.
Marketing tech
Intellectual property law
fromTechCrunch
3 weeks agoPatreon CEO calls AI companies' fair use argument 'bogus,' says creators should be paid | TechCrunch
AI companies should compensate creators for training data, as their 'fair use' claims are contradicted by multi-million dollar deals they make with major publishers and rights holders.
Social media marketing
fromwww.cnbc.com
3 weeks agoMeta will pay Instagram, TikTok and YouTube creators with big followings to post on Facebook
Meta launched Creator Fast Track program offering guaranteed monthly payments ($1,000-$3,000) and boosted reach to attract established creators from TikTok and YouTube to Facebook.
#creator-monetization
Social media marketing
fromTechCrunch
3 weeks agoFacebook launches a new monetization program to attract popular creators from TikTok, YouTube | TechCrunch
Facebook launched Creator Fast Track to attract established creators from other platforms with guaranteed monthly pay and increased content reach for three months.
Social media marketing
fromTechCrunch
1 month agoX revamps Creator Subscriptions with new features, like exclusive threads and shareable cards | TechCrunch
X launches Creator Subscriptions updates including exclusive threads, improved paywall, new dashboard, and shareable cards to compete in the creator economy.
Artificial intelligence
fromTechCrunch
4 weeks agoPicsart now allows creators to 'hire' AI assistants through agent marketplace | TechCrunch
Picsart launches an AI agent marketplace enabling creators to delegate design tasks like resizing, remixing, and product photo editing through specialized AI assistants.
Social media marketing
fromBusiness Insider
4 weeks agoLoose rules, big money: Why Clavicular and other streamers are flocking to Kick
Kick has become a lucrative alternative platform for creators banned or rejected by mainstream brands, offering higher payouts and lighter content moderation than competitors like Twitch.
Social media marketing
fromSilicon Canals
4 weeks agoNigeria powers Africa's $3.1B creator economy - but platform economics ensure Silicon Valley captures the value - Silicon Canals
Nigeria's creator economy produces world-class content but most creators earn modest incomes due to structural inequalities in how global platforms distribute value and revenue.
#digital-advertising
Marketing
fromDigiday
4 weeks agoA new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films combines Hollywood production with top creators and proprietary data technology to capture brand advertising budgets traditionally held by premium publishers and platforms.
Marketing
fromDigiday
4 weeks agoA new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films combines Hollywood production with top creators and proprietary data technology to capture brand advertising budgets traditionally held by premium publishers and platforms.
Social media marketing
fromForbes
4 weeks agoOscars 2026: Why The Best Creators Build Around Pop Culture
Successful creators now build content around cultural moments and events rather than staying confined to single niches, as algorithm saturation makes niche-focused content interchangeable and undiscoverable.
Marketing
fromForbes
1 month agoInfluencers Are Leaving The Feed And Entering The Real World
Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Marketing tech
fromEMARKETER
1 month agoFor creators, the biggest threat to business growth isn't burnout
Platform algorithm changes represent the top barrier to creator business growth at 18%, followed closely by lack of consistent brand deals at 17%, according to a July 2025 CreatorIQ survey of 300 creators across eight countries.
E-Commerce
fromRetail Brew
1 month ago'People overthink what live shopping is': TalkShopLive CEO
Live shopping remains nascent in the US but shows significant growth potential, with TalkShopLive positioning itself as a unified platform enabling creators to stream shoppable content across multiple channels simultaneously rather than choosing between fragmented platforms.
fromDeadline
1 month agoSway Social Acquired By Propagate Content (EXCLUSIVE)
Digital creators have fundamentally transformed the media landscape and how audiences consume content. Callen and the Sway Social team have built a creator-first agency with a proven approach to affiliate strategy and brand partnership management that delivers real, measurable results. We're thrilled to welcome them into Propagate's growing list of creator and talent management firms.
Digital life
NYC startup
fromDigiday
1 month agoHow medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
Medical school graduate Nick Norwitz scaled his creator business to 870,000 YouTube subscribers and 5,200 paying Substack members through professional content strategy and consistent publishing.
Media industry
fromIndieWire
1 month agoIf You've Been Waiting for Normal in Hollywood, Here It Is
YouTube surpassed Disney as the world's largest media company while accomplished independent producers like Ted Hope struggle to find industry support, signaling a fundamental shift in entertainment's structure and sustainability.
Media industry
fromNieman Lab
1 month agoWith Newpress, Iz and Johnny Harris incubate video journalism for the creator era
Johnny and Iz Harris launched Newpress, a production company supporting creator-journalists by providing editorial guidance, business infrastructure, and IP ownership while creators focus on content production.
Intellectual property law
fromBusiness Insider
1 month agoPatreon's CEO says AI will be a 'bloodbath for the world's creative people' unless tech companies pay up
Patreon CEO Jack Conte argues that AI companies should compensate independent creators whose content is used to train AI models, as no licensing infrastructure currently exists for individual creators unlike traditional media.
fromHer Campus
1 month agoIs Social Media Creating Micro-Celebrities?
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Media industry
fromPoynter
1 month agoAs newsroom jobs shrink, some journalism schools teach students to go solo - Poynter
Journalism schools are integrating creator economy and entrepreneurial curriculum to prepare students for independent publishing and subscription-based business models in a transformed media landscape.
Social media marketing
fromInc
1 month agoHow Outfit Formulas CEO Alison Lumbatis Turned 500 Followers Into Paying Members
Successful monetization comes from asking audiences what genuinely solves their problems rather than defaulting to traditional revenue models like affiliate links or brand partnerships.
Venture
fromEntrepreneur
1 month agoHeartRock Partners, Alec Shankman's Creator-Focused Firm, Closes Seven-Figure Investment Round
HeartRock Partners, a Cleveland-based management and entertainment firm founded by former Gersh executive Alec Shankman, secured a seven-figure investment round from retail, manufacturing, and consumer products industry veterans.
Social media marketing
fromBuffer: All-you-need social media toolkit for small businesses
1 month agoThe State of Social Media Engagement in 2026: 52M+ Posts Analyzed
Replying to comments consistently is the strongest engagement driver across platforms, with accounts that reply outperforming non-repliers by up to 42%, more impactful than posting time optimization or format selection.
fromTheWrap
1 month agoCreatorverse: AND Media Is Investing in the Content It Wants to See | Exclusive
There are so many incredible ideas out there that are some of our personal favorite stuff, but it's stuff that hasn't necessarily been supported. We are so surprised by the real opportunity to invest in spaces like this.
Startup companies
fromBusiness Insider
1 month agoDude Perfect hired its first content chief as it strives to build a Disney-style flywheel
Texas-based Dude Perfect, founded in 2009 by five college roommates, initially rose to prominence with sports stunt videos. It is one of the few creator-led companies to receive significant outside funding, raising $100 million in early 2024 from Highmount Capital.
Media industry
fromTheankler
1 month agoDigging Deeper on Kalshi's MrBeast Insider Trading Scam
Last week Kalshi grabbed headlines when it announced via a blog post from head of enforcement Bobby DeNault that it had investigated and resolved two recent incidents of insider trading, including one tied to an individual (someone working as an editor for Beast Industries) who traded around $4,000 on MrBeast YouTube videos. Kalshi suspended this person, identified as Artem Kaptur, for two years, fined him around $20,000 and reported him to the Commodity Futures Trading Commission.
Media industry
Media industry
fromBusiness Insider
1 month agoA former MrBeast editor is on a mission to make the creator economy better for women
Rachel Kisela launched EditHers, a Discord community connecting female video editors with creators, addressing the male-dominated editing industry where 76% of editors are men.
Media industry
fromBusiness Insider
1 month agoFormer MrBeast manager Reed Duchscher explains how to find fame on TikTok, and make money on YouTube
Platforms now algorithmically limit creator reach by segmenting audiences into narrow content lanes, making it increasingly difficult for individual creators to achieve MrBeast-level dominance across entire platforms.
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