#creator-economy

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#tiktok

Influencers are putting together their post-TikTok plans as a potential ban looms

TikTok may be banned in the US unless ByteDance divests by January 19, impacting creators and the creator economy.

Music's TikTokalypse

TikTok's impending ban will significantly impact the music industry and digital creators who rely on the platform for visibility and engagement.

TikTok creators in US left in limbo while awaiting decision on potential platform ban

The U.S. Supreme Court's ruling on TikTok's ties to ByteDance could determine the app's future in America, affecting countless creators.

The Great Creator Reset

TikTok's shutdown represents the largest deplatforming of creators in American internet history, profoundly affecting the creator economy and ideological landscape.

The TikTok ban, and what comes next

The future of TikTok in the US is uncertain, with potential ban or sale looming.

TikTok Launches Affiliate Integrations with Amazon, Walmart, Target, LTK, Rakuten, and More - Lindsey Gamble

TikTok is enhancing creator monetization through a new affiliate link integration within its platform.

Influencers are putting together their post-TikTok plans as a potential ban looms

TikTok may be banned in the US unless ByteDance divests by January 19, impacting creators and the creator economy.

Music's TikTokalypse

TikTok's impending ban will significantly impact the music industry and digital creators who rely on the platform for visibility and engagement.

TikTok creators in US left in limbo while awaiting decision on potential platform ban

The U.S. Supreme Court's ruling on TikTok's ties to ByteDance could determine the app's future in America, affecting countless creators.

The Great Creator Reset

TikTok's shutdown represents the largest deplatforming of creators in American internet history, profoundly affecting the creator economy and ideological landscape.

The TikTok ban, and what comes next

The future of TikTok in the US is uncertain, with potential ban or sale looming.

TikTok Launches Affiliate Integrations with Amazon, Walmart, Target, LTK, Rakuten, and More - Lindsey Gamble

TikTok is enhancing creator monetization through a new affiliate link integration within its platform.
moretiktok
#audio-marketing

Stagwell Partners With ARM to Expand Audio Marketing

Stagwell partners with Ad Results Media to enhance audio marketing for clients, capitalizing on the evolving audio creator economy.

Ad Results Media Forms Strategic Partnership With Stawell's Brand Performance Network - Podcaster News

Stagwell partners with Ad Results Media to enhance audio marketing capabilities for clients in the evolving audio creator economy.

Stagwell Partners With ARM to Expand Audio Marketing

Stagwell partners with Ad Results Media to enhance audio marketing for clients, capitalizing on the evolving audio creator economy.

Ad Results Media Forms Strategic Partnership With Stawell's Brand Performance Network - Podcaster News

Stagwell partners with Ad Results Media to enhance audio marketing capabilities for clients in the evolving audio creator economy.
moreaudio-marketing
#social-media

Instagram just beat TikTok to new feature creators will love

The creator economy is valued at $250 billion, heavily influenced by platforms like TikTok and Instagram.

Incoming teen social media ban in Australia puts focus on creator impact and targeting practices

Australia's social media ban for teens may reshape creator content strategies and revenue globally.

Gen Z's Dream Job: Colleges Embrace Influencer Career Courses

The creator economy is a legitimate career path for Gen Z, with over 50% aspiring to become influencers.

What is rage-baiting and why is it profitable?

Rage baiting is fueled by social media creator programs that reward engagement, often leading to negative content. It impacts political discourse, especially during elections.

5 Influencer Marketing Trends Set To Take Off In 2025

Influencer marketing is set to evolve, with creators taking on advisory roles in product development and brand strategies, reflecting a deeper industry integration.

The Year Creators Took Over

Haliey Welch's rise to fame exemplifies the modern creator economy, showcasing rapid transitions from anonymity to influence.

Instagram just beat TikTok to new feature creators will love

The creator economy is valued at $250 billion, heavily influenced by platforms like TikTok and Instagram.

Incoming teen social media ban in Australia puts focus on creator impact and targeting practices

Australia's social media ban for teens may reshape creator content strategies and revenue globally.

Gen Z's Dream Job: Colleges Embrace Influencer Career Courses

The creator economy is a legitimate career path for Gen Z, with over 50% aspiring to become influencers.

What is rage-baiting and why is it profitable?

Rage baiting is fueled by social media creator programs that reward engagement, often leading to negative content. It impacts political discourse, especially during elections.

5 Influencer Marketing Trends Set To Take Off In 2025

Influencer marketing is set to evolve, with creators taking on advisory roles in product development and brand strategies, reflecting a deeper industry integration.

The Year Creators Took Over

Haliey Welch's rise to fame exemplifies the modern creator economy, showcasing rapid transitions from anonymity to influence.
moresocial-media
#social-media-trends

How TikTok Changed Advertising Forever

Brands are shifting to experimental and absurd marketing approaches due to TikTok's influence.
TikTok has permanently transformed advertising strategies and audience expectations.

The 4 most fascinating storylines in the creator economy that BI's reporters will be watching next year

Live shopping by influencers may redefine the e-commerce landscape.
Spotify and YouTube are at odds over the future of video podcasts.

2024 Creator Economy, Social Media & Influencer Marketing Trends - Lindsey Gamble

LinkedIn is becoming a key platform for influencer marketing, supported by short-form video content and a growing focus on B2B influencer partnerships.

8 Key Predictions for the Creator Economy in 2025: LinkedIn, Podcasting, and More - Lindsey Gamble

LinkedIn is prioritizing video content and influencer marketing, reshaping the creator economy and employer-employee relationships.

Council Post: 3 Creator Strategies You Don't Want To Sleep On In 2025

The creator economy has significantly advanced, marked by collaborations, governmental recognition, and strategic brand partnerships, indicating a shift in marketing approaches.

Why social media influencers are going to have a very big 2025

Social media trends are becoming shorter-lived, while content lengths are increasing, indicating evolving user engagement patterns.

How TikTok Changed Advertising Forever

Brands are shifting to experimental and absurd marketing approaches due to TikTok's influence.
TikTok has permanently transformed advertising strategies and audience expectations.

The 4 most fascinating storylines in the creator economy that BI's reporters will be watching next year

Live shopping by influencers may redefine the e-commerce landscape.
Spotify and YouTube are at odds over the future of video podcasts.

2024 Creator Economy, Social Media & Influencer Marketing Trends - Lindsey Gamble

LinkedIn is becoming a key platform for influencer marketing, supported by short-form video content and a growing focus on B2B influencer partnerships.

8 Key Predictions for the Creator Economy in 2025: LinkedIn, Podcasting, and More - Lindsey Gamble

LinkedIn is prioritizing video content and influencer marketing, reshaping the creator economy and employer-employee relationships.

Council Post: 3 Creator Strategies You Don't Want To Sleep On In 2025

The creator economy has significantly advanced, marked by collaborations, governmental recognition, and strategic brand partnerships, indicating a shift in marketing approaches.

Why social media influencers are going to have a very big 2025

Social media trends are becoming shorter-lived, while content lengths are increasing, indicating evolving user engagement patterns.
moresocial-media-trends
#tiktok-ban

The Supreme Court backs TikTok's ban. What comes next?

The US Supreme Court upheld a law banning TikTok due to national security concerns, affecting its availability and functionality in the US.

How A Potential TikTok Ban Could Reshape The Creator Economy

The potential TikTok ban poses a significant threat to creators' livelihoods, forcing them to rethink their strategies and diversify their content.

The Supreme Court backs TikTok's ban. What comes next?

The US Supreme Court upheld a law banning TikTok due to national security concerns, affecting its availability and functionality in the US.

How A Potential TikTok Ban Could Reshape The Creator Economy

The potential TikTok ban poses a significant threat to creators' livelihoods, forcing them to rethink their strategies and diversify their content.
moretiktok-ban
#market-trends

The Rise of Influencer Culture Is Creating Big Opportunities for Music Licensing

The demand for music licensing solutions is growing dramatically among aspiring influencers in the creator economy.

Creator Economy M&A Forecast To Surge In Second Growth Cycle

The creator economy is set for a resurgence after a downturn, with M&A activity anticipated to increase significantly in 2025.

2025 Commerce Predictions, According To Top Venture Capitalists

AI has transitioned from the next big thing to the big thing in venture capital investments.
There are signs of cautious recovery in venture funding, but overall levels remain below previous highs.
Upcoming trends suggest a profound shift in commerce driven by the merging of creativity and technology.

The Rise of Influencer Culture Is Creating Big Opportunities for Music Licensing

The demand for music licensing solutions is growing dramatically among aspiring influencers in the creator economy.

Creator Economy M&A Forecast To Surge In Second Growth Cycle

The creator economy is set for a resurgence after a downturn, with M&A activity anticipated to increase significantly in 2025.

2025 Commerce Predictions, According To Top Venture Capitalists

AI has transitioned from the next big thing to the big thing in venture capital investments.
There are signs of cautious recovery in venture funding, but overall levels remain below previous highs.
Upcoming trends suggest a profound shift in commerce driven by the merging of creativity and technology.
moremarket-trends

The One Skill That Will Define Success In An AI-Driven World

The future of work will prioritize creativity over traditional effort due to the rise of AI.

One of these Doritos commercials will win a million dollars

Doritos'
Crash the Super Bowl
contest reinvigorates fan engagement with a grand prize of $1 million, capitalizing on the creator economy.
#influencer-marketing

7 Top Creator Partnerships of 2024 That Made a Splash

Brands started to view creators as authentic partners rather than just influencers, leading to successful collaborations and sales.
Successful campaigns this year demonstrated the effectiveness of trusted creator collaborations in the marketing space.

Where Is The Creator Economy Headed In 2025?

The creator economy will grow significantly in 2025, indicating a $250 billion opportunity and rising influence of creators in marketing.

Later acquires social influencer app Mavely for $250M

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

Influencer companies are integrating AI and platforms to enhance talent management and streamline creator-brand relationships.

How YouTube Is Taking a More Active Role in Influencer Marketing: BrandConnect, Open Call & Partnership Ads - Lindsey Gamble

YouTube is enhancing its influencer marketing tools to compete with platforms like TikTok and maximize ad revenue for creators and brands.

Cultural relevance is big business as marketing and entertainment collide - and M&A is cashing in

Brand advertising is evolving into a fusion of marketing and entertainment, with cultural relevance being a key focus for brands.

7 Top Creator Partnerships of 2024 That Made a Splash

Brands started to view creators as authentic partners rather than just influencers, leading to successful collaborations and sales.
Successful campaigns this year demonstrated the effectiveness of trusted creator collaborations in the marketing space.

Where Is The Creator Economy Headed In 2025?

The creator economy will grow significantly in 2025, indicating a $250 billion opportunity and rising influence of creators in marketing.

Later acquires social influencer app Mavely for $250M

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

Influencer companies are integrating AI and platforms to enhance talent management and streamline creator-brand relationships.

How YouTube Is Taking a More Active Role in Influencer Marketing: BrandConnect, Open Call & Partnership Ads - Lindsey Gamble

YouTube is enhancing its influencer marketing tools to compete with platforms like TikTok and maximize ad revenue for creators and brands.

Cultural relevance is big business as marketing and entertainment collide - and M&A is cashing in

Brand advertising is evolving into a fusion of marketing and entertainment, with cultural relevance being a key focus for brands.
moreinfluencer-marketing
#social-commerce

Council Post: Setting The Stage: How To Empower Creators And Redefine E-Commerce

The rise of marketing fatigue drives the need for more authentic and engaging advertising strategies.

17 creator-economy startups that raised big funding rounds this year, as investors chased AI and other buzzy areas

The creator economy remains robust with over $900 million raised in 2024 despite previous investor hype cycles diminishing.

Council Post: Setting The Stage: How To Empower Creators And Redefine E-Commerce

The rise of marketing fatigue drives the need for more authentic and engaging advertising strategies.

17 creator-economy startups that raised big funding rounds this year, as investors chased AI and other buzzy areas

The creator economy remains robust with over $900 million raised in 2024 despite previous investor hype cycles diminishing.
moresocial-commerce
#marketing-trends

Get ahead of the curve: 2025's top creative trends out now

Marketers must embrace human-centered storytelling to thrive in the rapidly evolving $480bn creator economy.

YouTube Shares its Top Ad Campaigns of 2024

YouTube's top-performing ads in 2024 incorporate creator engagement and interactive elements to build viewer trust and brand affinity.

Get ahead of the curve: 2025's top creative trends out now

Marketers must embrace human-centered storytelling to thrive in the rapidly evolving $480bn creator economy.

YouTube Shares its Top Ad Campaigns of 2024

YouTube's top-performing ads in 2024 incorporate creator engagement and interactive elements to build viewer trust and brand affinity.
moremarketing-trends
#video-content

Argil secures 4.9M funding from EQT Ventures, others - Silicon Canals

Argil raised €4.9M to develop a video platform enhancing engagement in the creator economy through AI-generated multilingual avatars.

How Spotify is turning podcasting into social media

Spotify's Partner Program offers new monetization opportunities for podcasters based on viewer engagement.
The platform's evolution reflects a shift from audio journalism to a creator-driven ecosystem.

Argil secures 4.9M funding from EQT Ventures, others - Silicon Canals

Argil raised €4.9M to develop a video platform enhancing engagement in the creator economy through AI-generated multilingual avatars.

How Spotify is turning podcasting into social media

Spotify's Partner Program offers new monetization opportunities for podcasters based on viewer engagement.
The platform's evolution reflects a shift from audio journalism to a creator-driven ecosystem.
morevideo-content

Getting creative: African YouTubers and TikTokers search for ways to make it pay

Tayo Aina redefines African storytelling through vlogging, creating positive narratives about the continent's culture and inspiring youth.

OPX Live: Launching a Unified Platform For The Creator Economy 2.0 | HackerNoon

OPX Live launches a platform integrating token creation, trading, and streaming for the Creator Economy 2.0.
#ai-tools

How Top Creators Will Leverage AI To 10x Their Output In 2025

AI tools are transforming the creator economy by enhancing content creation and distribution.
Opus Clip enables efficient video repurposing for greater audience engagement.
Midjourney revolutionizes thumbnail creation to improve viewer click-through rates.
ElevenLabs' voice cloning technology personalizes and diversifies audio content.

A cofounder of a top influencer-management firm shares his predictions for the creator economy in 2025

The creator economy will see increasing AI tool integration and better-planned content schedules by creators.

How Top Creators Will Leverage AI To 10x Their Output In 2025

AI tools are transforming the creator economy by enhancing content creation and distribution.
Opus Clip enables efficient video repurposing for greater audience engagement.
Midjourney revolutionizes thumbnail creation to improve viewer click-through rates.
ElevenLabs' voice cloning technology personalizes and diversifies audio content.

A cofounder of a top influencer-management firm shares his predictions for the creator economy in 2025

The creator economy will see increasing AI tool integration and better-planned content schedules by creators.
moreai-tools

Elon Musk's X lifts price for premium-plus tier to pay creators

X raises premium-plus plan price to enhance creator compensation.
Subscription fees will now play a critical role in how creators are paid.

Why Epic Games' Fortnite Creative marketing push is sparking calls for more transparency from some creators

Epic Games' marketing campaign significantly boosts traffic for selected Fortnite Creative experiences, raising questions about the selection process for creators.

Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025

The creator economy is recovering, showing increased hiring in various roles as the industry prepares for growth into 2025.

Promeet Raises $3.1M In Pre-Seed Funding To Transform Creator Monetization | HackerNoon

Promeet raises $3.1M to accelerate growth and enhance content monetization for creators through low fees and instant payments.

Nue Agency: Brands Should Pay Attention to the Music Culture

The creator economy is reshaping music marketing, emphasizing the need for brands to engage with current cultural trends.

This Mark Cuban-backed startup is helping creators monetize their audiences

Fireside empowers creators by giving them full control over their content and a unique interactive platform to connect with audiences.
#youtube

YouTube Pilots "Watch With" Feature for Live Commentary, Reactions & Analysis on Sports and Events - Lindsey Gamble

YouTube's Watch With feature enhances interactive creator-led commentary for sports, reflecting a shift in content consumption.
The popularity of creator-driven sports content is growing significantly.

YouTube chases TikTok with new gifting feature for vertical livestreams | TechCrunch

YouTube launches a new gifting feature for vertical livestreams, allowing viewers to support creators through digital currency.

YouTube Pilots "Watch With" Feature for Live Commentary, Reactions & Analysis on Sports and Events - Lindsey Gamble

YouTube's Watch With feature enhances interactive creator-led commentary for sports, reflecting a shift in content consumption.
The popularity of creator-driven sports content is growing significantly.

YouTube chases TikTok with new gifting feature for vertical livestreams | TechCrunch

YouTube launches a new gifting feature for vertical livestreams, allowing viewers to support creators through digital currency.
moreyoutube

How Is LTK's Advanced Technology Driving $5B In Affiliate Sales

Creators as affiliates are now a major revenue source, accounting for 20.3% of U.S. retail revenue on Cyber Monday 2024, proving their effectiveness in driving sales.
#content-creation

The Business Blueprint Behind Social Media's Rising Stars

The creator economy is evolving from quick viral success to sustainable business models, emphasizing the need for solid management and infrastructure.

Web Summit 2024 Unveils The Creator Economy's Next Chapter

AI is rapidly evolving, creating both excitement and the need for responsible development, especially for creators navigating this landscape.

More people are dropping out of the creator economy as those at the top get a bigger share of brand deals

The creator economy is increasingly dominated by top earners, leaving most struggling to make a sustainable income.

Influencer houses are dead. Welcome to the production studio era

Influencers are evolving from communal living to investing in professional production studios.
The creator economy is maturing, reflecting profitability and professionalization.

The Business Blueprint Behind Social Media's Rising Stars

The creator economy is evolving from quick viral success to sustainable business models, emphasizing the need for solid management and infrastructure.

Web Summit 2024 Unveils The Creator Economy's Next Chapter

AI is rapidly evolving, creating both excitement and the need for responsible development, especially for creators navigating this landscape.

More people are dropping out of the creator economy as those at the top get a bigger share of brand deals

The creator economy is increasingly dominated by top earners, leaving most struggling to make a sustainable income.

Influencer houses are dead. Welcome to the production studio era

Influencers are evolving from communal living to investing in professional production studios.
The creator economy is maturing, reflecting profitability and professionalization.
morecontent-creation

What to Look for in a Creator Marketplace in 2025: Essential Features and Trends

Selecting a suitable creator marketplace is crucial for brand success in the evolving creator economy.
#audience-engagement

Patreon introduces subscription gifting and discounts

Patreon introduces gift memberships, allowing creators to expand their audience and enhance subscriber growth.

To survive, pubmedia must embrace personality, co-ownership and connection - before it's too late

Public radio must transform to thrive in a personality-driven media landscape, focusing on personal connections rather than institutional authority.

Patreon introduces subscription gifting and discounts

Patreon introduces gift memberships, allowing creators to expand their audience and enhance subscriber growth.

To survive, pubmedia must embrace personality, co-ownership and connection - before it's too late

Public radio must transform to thrive in a personality-driven media landscape, focusing on personal connections rather than institutional authority.
moreaudience-engagement

This Designer Once Made $12/Hour. Now, She Runs A Multi-Million Dollar Brand.

Shea Marie emphasizes the importance of time in building a brand and shares lessons from her entrepreneurial journey.

Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google Ads

Agentio simplifies creator-led advertising with an AI-driven programmatic platform, significantly improving efficiency and ROAS for brands.

The growing business empire of Jake and Logan Paul

The Paul brothers are diversifying their revenue with boxing, drawing in millions beyond social media.
#marketing-strategy

How independent agencies are staking their claim in the creator economy

The creator economy is now a competitive field, prompting agencies to invest in specialized tools and services for effective marketing strategies.

Ad Results Media Hires R3's Stein To Accelerate The Future Of Audio - Podcaster News

Craig Stein joins ARM as SVP of Media Planning to enhance audio strategy and media planning amidst growing advertising spend.

How independent agencies are staking their claim in the creator economy

The creator economy is now a competitive field, prompting agencies to invest in specialized tools and services for effective marketing strategies.

Ad Results Media Hires R3's Stein To Accelerate The Future Of Audio - Podcaster News

Craig Stein joins ARM as SVP of Media Planning to enhance audio strategy and media planning amidst growing advertising spend.
moremarketing-strategy
#visa

Why Visa is right to back creators as small businesses

Visa is transforming the creator economy by recognizing creators as small businesses and implementing tools for their growth.

Visa Officially Recognizes Creators as Small Businesses with New Tools and Resources - Lindsey Gamble

Visa recognizes creators as small businesses, providing them with financial tools and resources previously exclusive to traditional businesses.
The Creator Summit will offer education and networking to empower creators in their entrepreneurial journeys.

Why Visa is right to back creators as small businesses

Visa is transforming the creator economy by recognizing creators as small businesses and implementing tools for their growth.

Visa Officially Recognizes Creators as Small Businesses with New Tools and Resources - Lindsey Gamble

Visa recognizes creators as small businesses, providing them with financial tools and resources previously exclusive to traditional businesses.
The Creator Summit will offer education and networking to empower creators in their entrepreneurial journeys.
morevisa

My OnlyFans Was a Fun Way for Me to Make Money. Then My Content Got Stolen.

Content leaks threaten creators' privacy and financial stability.
Takedown services like Takedown Piracy offer solutions but can't replace emotional effects.
Despite the risks, platforms like OnlyFans provide empowerment for many.
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