#creator-economy

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#social-media #influencer-marketing #content-creation #brand-partnerships #advertising #tiktok #brand-strategy
#artificial-intelligence
Media industry
fromTheStreet
1 day ago

Inside the Newsroom: How AI and Choice Are Remaking Media

AI is reshaping media distribution and production, while creator economies and consumer choice require diversified formats, revenue, and talent, with AI complementing journalists.
Media industry
fromTheStreet
1 day ago

Inside the Newsroom: How AI and Choice Are Remaking Media

AI is reshaping media distribution and production, while creator economies and consumer choice require diversified formats, revenue, and talent, with AI complementing journalists.
more#artificial-intelligence
Social media marketing
fromInc
1 day ago

The Manager Behind TikTok Star Brooke Monk Explains What Actually Makes a Creator Brand Work

A creator-led consumer brand can launch with a core community and a personally used product, built around authenticity rather than audience size.
#public-relations
Marketing
fromInc
1 day ago

Traditional PR Isn't Dead, but the Old Playbook Definitely Is

Traditional PR visibility no longer guarantees relevance, community, or revenue in a creator-first, fragmented media environment.
Media industry
fromForbes
1 month ago

Publicists Are Becoming The Talent They Once Managed

Media insiders are leveraging their expertise to succeed in the creator economy, which is becoming increasingly competitive and top-heavy.
Marketing
fromInc
1 day ago

Traditional PR Isn't Dead, but the Old Playbook Definitely Is

Traditional PR visibility no longer guarantees relevance, community, or revenue in a creator-first, fragmented media environment.
Media industry
fromForbes
1 month ago

Publicists Are Becoming The Talent They Once Managed

Media insiders are leveraging their expertise to succeed in the creator economy, which is becoming increasingly competitive and top-heavy.
more#public-relations
fromDeadline
2 days ago

Microdrama Alza Festival Launched In New York By TikTok, Tribeca Vets

Alza Festival will feature vertical video series premieres, creator spotlights, live conversations, and immersive brand activations, a first-of-its-kind in the U.S. that taps into the buzzy new space. Alza comes from Pete Torres, a former Tribeca COO, and Rita Vinnik, a former creator initiatives lead at TikTok. Torres is founder while Vinnik willl be Head of Content & Creator Strategy. Former Tribeca Festival Vice President of Development Katie Korfhage serves as COO of Torres Live, the live events platform producing Alza.
NYC startup
Social media marketing
fromForbes
2 days ago

The 2026 World Cup May Belong To Creators, Not TV Networks

Sports media has shifted from institutional gatekeepers to creator-led, personality-driven, platform-native experiences that younger audiences increasingly prefer.
#influencer-marketing
Marketing
fromMumbrella
2 days ago

Creator marketing is the fastest growing media channel, and it's still not being measured properly

Creator advertising is accelerating faster than other media, but lacks measurement standards and rigor to integrate into enterprise media strategies.
Marketing
fromForbes
3 weeks ago

The Rise Of The 'Casting Era' In The Creator Economy

The creator economy is shifting from AI-driven matching tools to valuing the nuanced work of casting agencies.
fromThedrum
4 weeks ago
Social media marketing

How to Leverage Creator-Led Marketing for Owned, Earned, and Paid Content on TikTok

Creator-led marketing is essential for brands, especially on TikTok, where influencer campaigns leverage owned, earned, and paid channels for maximum impact.
fromForbes
1 month ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromMumbrella
2 days ago

Creator marketing is the fastest growing media channel, and it's still not being measured properly

Creator advertising is accelerating faster than other media, but lacks measurement standards and rigor to integrate into enterprise media strategies.
Marketing
fromForbes
3 weeks ago

The Rise Of The 'Casting Era' In The Creator Economy

The creator economy is shifting from AI-driven matching tools to valuing the nuanced work of casting agencies.
Social media marketing
fromThedrum
4 weeks ago

How to Leverage Creator-Led Marketing for Owned, Earned, and Paid Content on TikTok

Creator-led marketing is essential for brands, especially on TikTok, where influencer campaigns leverage owned, earned, and paid channels for maximum impact.
Marketing
fromForbes
1 month ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
more#influencer-marketing
#social-media
Social media marketing
fromBusiness Matters
4 days ago

Beyond Algorithmic Echo Chambers: The Rise of Authentic Lifestyle Communities in Europe's Creator Economy

Audiences are rejecting polished, engagement-driven feeds and moving toward platforms that reward honest, transparent creator recommendations.
Social media marketing
fromKPBS Public Media
2 weeks ago

The clipping economy: How short-form video 'clippers' are overrunning the internet

Freelance clippers edit long-form content into short viral clips and earn money through per-view or affiliate-based payouts, forming a large online shadow economy.
Social media marketing
fromInc
3 weeks ago

Stop Obsessing Over How Many LinkedIn Followers You Have. Focus on These Key Metrics Instead

Twitter normalized one-way follower attention in 2006, and LinkedIn later shifted from connections to follower-based outreach for scalable audience growth and monetization.
Social media marketing
fromEMARKETER
1 month ago

Brands are about to spend more boosting creator content than creators earn making it

US social network amplified content ad spending will equal creator sponsored content revenues at $14.15 billion in 2027.
Social media marketing
fromEMARKETER
1 month ago

Brands are about to spend more boosting creator content than creators earn making it

US social network amplified content ad spending will equal creator sponsored content revenues at $14.15 billion in 2027.
Social media marketing
fromBusiness Matters
4 days ago

Beyond Algorithmic Echo Chambers: The Rise of Authentic Lifestyle Communities in Europe's Creator Economy

Audiences are rejecting polished, engagement-driven feeds and moving toward platforms that reward honest, transparent creator recommendations.
Social media marketing
fromKPBS Public Media
2 weeks ago

The clipping economy: How short-form video 'clippers' are overrunning the internet

Freelance clippers edit long-form content into short viral clips and earn money through per-view or affiliate-based payouts, forming a large online shadow economy.
Social media marketing
fromInc
3 weeks ago

Stop Obsessing Over How Many LinkedIn Followers You Have. Focus on These Key Metrics Instead

Twitter normalized one-way follower attention in 2006, and LinkedIn later shifted from connections to follower-based outreach for scalable audience growth and monetization.
Social media marketing
fromEMARKETER
1 month ago

Brands are about to spend more boosting creator content than creators earn making it

US social network amplified content ad spending will equal creator sponsored content revenues at $14.15 billion in 2027.
Social media marketing
fromEMARKETER
1 month ago

Brands are about to spend more boosting creator content than creators earn making it

US social network amplified content ad spending will equal creator sponsored content revenues at $14.15 billion in 2027.
more#social-media
Startup companies
fromFortune
6 days ago

My startup hit $200 million ARR. But first I walked away from 2.5 million YouTube subscribers and nearly went bankrupt | Fortune

Investor rejection, slowed growth, and dwindling cash can force founders to face an existential decision despite prior traction.
Web design
fromInc
1 week ago

How This Former Twilio Engineer Creates Viral Beauty Content for Millions of Followers

A systematic, product-engineering approach to content—using user focus, iterative testing, and defined production systems—enables consistent output and scalable hiring.
Social media marketing
fromForbes
1 week ago

How Instagram Became A Venture Capital Deal Engine

Consistent investor content builds a searchable philosophy archive, compresses relationship-building, and creates competitive advantage beyond traditional network access.
Marketing
fromThe Hollywood Reporter
1 week ago

X Is Making a Major Creator Push, Launching Ad Product to Connect Brands and Users (Exclusive)

X is launching Creator Connect to use AI to match brands with high-impact creators, boosting creator earnings and brand ad spending.
Careers
fromwww.businessinsider.com
1 week ago

I left Google to pursue an MBA. I think higher education is still worth the investment in the age of AI.

An unconventional career path and an AI-focused MBA enabled building a portfolio business by learning new finance skills and shipping user-facing products.
Media industry
fromFast Company
1 week ago

Why we're living through the cable TV moment of the internet

Creator economy is shifting from individual channels to programmed, multi-format creator-led networks that build repeat viewing habits and scale beyond any one person.
Social media marketing
fromDigiday
1 week ago

The case for and against clipping

Clipping edits existing streams into short viral clips, offering scalable, low-cost marketing while raising concerns about incentivizing extreme behavior and regulatory compliance.
Marketing
fromGREY Journal
1 week ago

Beast Industries Creator Marketplace Explained

Beast Industries launched a two-sided creator marketplace connecting Fortune 1000 brands with vetted microcreators, bypassing agency fees and enabling programmatic, measurable creator advertising.
Social media marketing
fromForbes
1 week ago

How Creators Are Mentoring The Next Generation Of Creatives

Creators are building structured pathways for young talent through mentorship, hands-on training, and financial support to accelerate entry into creator careers.
Marketing
fromGamesBeat
2 weeks ago

Creating authentic connections with gaming communities | BOSS Mode with Christine Yoo, presented by WEBTOON

Brands are shifting from traditional advertising to community participation, using fandom, creators, and gaming IP to connect with audiences.
Television
fromTechCrunch
2 weeks ago

YouTube viewers watch 2 billion hours of Shorts on TVs each month | TechCrunch

YouTube Shorts designed for phones are increasingly watched on TVs, with billions of monthly hours and expanded big-screen features like side comments.
Artificial intelligence
fromForbes
2 weeks ago

Tabitha Brown Isn't Worried AI Influencers Will Replace Her-Here's Why

Consumers disapprove of AI influencers as fake or potentially misleading, making authenticity a competitive advantage for building trust and connection.
Social media marketing
fromVogue
2 weeks ago

The Return to Long-Form: Why YouTube Is Winning Back Brands

Brands are shifting from short-form virality to long-form creator content, using YouTube’s scale to reduce reliance on algorithmic reach.
Marketing
fromVariety
2 weeks ago

YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront

YouTube is shifting from funding original creator content to selling ads around creator-produced shows, offering marketers sponsorships for individual creator inventory.
Social media marketing
fromMoneywise
2 weeks ago

Connecticut judge denies leniency for YouTuber accused of posting 200 mph motorcycle videos - and it raises a $70 billion question about creator pay

A judge denied accelerated rehabilitation to a motorcyclist accused of posting monetized 100–200 mph driving videos, citing quantity and risk.
Marketing
fromMumbrella
2 weeks ago

Rohan Lund to take audience behind the SCA curtain at Mumbrella360

Rohan Lund will lead Southern Cross Austereo through media disruption, sharing his vision for adaptation, innovation, and thriving at Mumbrella360.
Media industry
fromSubstack
2 weeks ago

Cannes Lions' Creator Boom Meets 2026's Budget Buzzkill

Creators remain uncertain about attending Cannes despite its growing value for creator-led advertising deals.
Media industry
fromwww.businessinsider.com
2 weeks ago

MrBeast teases a new membership program at an invite-only advertiser party

Beast Industries plans a membership program offering exclusive content, early access, challenges, and a philanthropic element to compete for brand budgets.
US news
fromwww.npr.org
2 weeks ago

The clipping economy: How short-form video 'clippers' are overrunning the internet

A growing online clip economy pays creators per view, enabling freelancers to monetize viral short-form snippets from long-form content.
Social media marketing
fromPage Six
2 weeks ago

Former OnlyFans CEO Ami Gan debuts Vylit, pitched as a curator of social media

Vylit is a premium adult-focused social platform combining curated discovery with built-in subscriptions and tiered monetization for creators and users.
Marketing tech
fromHoodline
2 weeks ago

MrBeast Courts Advertisers at Manhattan Breakfast

Beast Industries is pitching brands and agencies to convert creator audiences into programmatic-style ad buys during TV upfronts week.
Social media marketing
fromFortune
2 weeks ago

This Gen Zer dropped out of college to become an influencer-now he's a millionaire from selling products like Medicube and Neutrogena on TikTok Shop | Fortune

Gen Z is using influencer and TikTok Shop opportunities to build profitable careers, with creators reaching millionaire status through product sales and partnerships.
Graphic design
fromInc
2 weeks ago

Creators' Data Could Be Worth Millions, and They're Giving It Away For Free

Personal data and creative work are packaged and monetized by platforms, shifting economic value away from creators through changing terms and limited control.
Media industry
fromwww.businessinsider.com
2 weeks ago

MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.

Beast Industries is courting traditional TV ad budgets by hosting an invite-only Madison Avenue breakfast during TV upfronts week.
Growth hacking
fromForbes
3 weeks ago

How This Under 30 Is Capitalizing On The $100 Billion Video Gaming Boom

Gaming revenues surged by over $100 billion from 2017 to 2021, enabling talent agencies like Xen Gaming to monetize creators through esports and brand deals.
Media industry
fromDigiday
3 weeks ago

The biggest creators feel growing pains as they try to build successful standalone companies

Creator success doesn't automatically scale into viable media companies; founders need professional teams and clear organizational structures beyond individual talent.
Marketing tech
fromFood Dive
3 weeks ago

How Nestle turns creator content into brand-suitable ads at scale

Nestlé is enhancing its creator marketing strategy by integrating tools to convert social content into effective paid media campaigns.
Social media marketing
fromAlleyWatch
3 weeks ago

MOTHER.Tech Raises $15M to Launch Degen, an AI App That Creates Professional Content Without Prompt Engineering

The creator economy is shifting, with MOTHER.Tech's Degen app offering a new model for content creation focused on enjoyment and creative freedom.
Online marketing
fromThedrum
3 weeks ago

How To Successfully Repurpose Influencer Marketing Campaign Content

Brands can effectively repurpose creator content to save costs and reach wider audiences.
Social media marketing
fromDigiday
3 weeks ago

The state of generative AI in the creator economy

Generative AI has become integral to creators' workflows, prompting platforms to enhance tools for identifying and managing AI-generated content.
Media industry
fromwww.mediaite.com
3 weeks ago

Press Freedom's Real Crisis Is Hiding in Plain Sight

Media freedom is threatened by government actions, regulatory pressures, and the blurred lines between journalism and content in the creator economy.
Media industry
fromDigiday
4 weeks ago

Baller League's creator strategy: reach is not the same as fandom

Baller League aims to build a sustainable sports league focused on soccer, prioritizing the sport over media and entertainment.
Marketing tech
fromForbes
4 weeks ago

Daniel Bitton's Content Rewards Powers Polymarket's Reach

Content Rewards is a marketplace enabling creators to launch viral campaigns with significant budgets and low CPMs, driving engagement for brands and prediction markets.
#onlyfans
Social media marketing
fromQueerty
4 weeks ago

"The OF Gold Rush is over," warns gay creator, but there's a twist - Queerty

The OnlyFans market is saturated, leading to lower earnings for creators despite high user spending.
Social media marketing
fromQueerty
4 weeks ago

"The OF Gold Rush is over," warns gay creator, but there's a twist - Queerty

The OnlyFans market is saturated, leading to lower earnings for creators despite high user spending.
more#onlyfans
Social media marketing
fromForbes
4 weeks ago

What If You Could Pay With Influence?

The influencer economy lacks structured transactions, leading to unclear value assessments and delayed pricing for both brands and creators.
Media industry
fromBusiness Matters
1 month ago

The creator economy is forcing Big Tech to rethink its approach

The creator economy has empowered individual content creators, shifting power dynamics between them and technology giants.
Healthcare
fromForbes
1 month ago

When Medicine Becomes Content-The New Risks Patients Don't Always See

Doctors are transitioning from treating patients to building personal brands and engaging in the creator economy.
fromVogue
1 month ago

Why Are So Many Influencers Speaking at Harvard Business School?

"For the creator, it signals legitimacy. For the institution, it signals that they're engaged with where attention and influencers actually live today," says Shana Davis, founder of influencer marketing agency Ponte Firm.
Social media marketing
Marketing tech
fromAdExchanger
1 month ago

Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising | AdExchanger

IAS Total TV aims to improve transparency in streaming ads, addressing long-standing demands from marketers and media buyers.
Social media marketing
fromInc
1 month ago

Inside the Tools That Help Creators Actually Make Money

The creator economy and social commerce significantly expanded in 2021, prompting companies to innovate and adapt to new entrepreneurial demands.
fromnews.bitcoin.com
1 month ago

Space and Time Launches Dreamspace Ai App Builder to Simplify Onchain Development

Dreamspace operates on a simple premise: Users provide a text description of their desired application, and the platform's AI engine handles the rest, including automatically generated smart contract logic ready for deployment.
Venture
Online marketing
fromInc
1 month ago

5 Side Hustles That Let You Travel More and Work Less

Side hustles provide a way for digital nomads to increase income without full-time commitments, with opportunities in content creation and the creator economy.
Marketing
fromForbes
1 month ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Media industry
fromDigiday
1 month ago

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.
#youtube
Media industry
fromTheankler
1 month ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
more#youtube
Social media marketing
fromInc
1 month ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
Social media marketing
fromDigiday
1 month ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Media industry
fromForbes
1 month ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
Media industry
fromwww.independent.co.uk
1 month ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
Cryptocurrency
fromForbes
1 month ago

Can Crypto Finally Solve The "Paying For The Internet" Problem?

The traditional ad-based model is being challenged as creators and users seek fairer value distribution in digital platforms.
Media industry
fromForbes
1 month ago

Unilever's 300,000 Creators Signals a Founder-Led Consolidation

Unilever's shift to creator-led content signals the creator economy's transition into an acquirable asset class.
Media industry
fromObserver
1 month ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Growth hacking
fromHubspot
1 month ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Media industry
fromVariety
1 month ago

Ariana Madix, Warner Records' Dalia Ganz, LA28 CMO Alex Merchan, Qualcomm CMO Don McGuire and Patrick Ta Join Variety's Entertainment Marketing Summit

The 2026 Entertainment Marketing Summit will feature prominent speakers discussing brand building, marketing strategies, and the impact of technology on entertainment.
Media industry
fromIndieWire
1 month ago

What A24 and MUBI's Investor Reveals About the Future of Film Financing

Filmmakers must adapt to a shifting landscape where audience engagement and monetization across multiple formats are crucial for success.
Social media marketing
fromTheankler
1 month ago

The Next Job Pivot: Professionals Becoming Creators - and Cashing In

A new tier of content creators is emerging, supporting themselves with niche audiences and expertise, reshaping the creator economy.
#retail-media
Marketing
fromDigiday
1 month ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 month ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 month ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 month ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 month ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 month ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
1 month ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 month ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Media industry
fromTheWrap
1 month ago

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.
Media industry
fromDigital Trends
1 month ago

The influencer economy's invisible workers are first in line for the AI chop

The creator economy relies on a hidden labor force and AI tools to produce content efficiently, often at the expense of workers' roles.
Media industry
fromThe Hollywood Reporter
1 month ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
fromMashable
1 month ago

Remi Cruz Parsons has been online for over a decade. Here's what she's learned.

With her new cookbook, Let's Get Cooking: Everyday Meals, Tipsy Favorites and Comfort Food Cravings, the 31-year-old creator is bringing one of the most beloved parts of her content into readers' homes. Filled with comfort food, Korean recipes inspired by her family, easy weeknight dinners, and dishes longtime viewers will instantly recognize from her vlogs, the book feels like a natural extension of the world she has built online.
Digital life
Social media marketing
fromObserver
1 month ago

This NASA Mission Specialist Turned Media CEO Sets Out to Save the Creator Economy

TopFan empowers independent creators to own audience data and reduce reliance on major social platforms for sustainable business models.
Media industry
fromTech Times
1 month ago

Substack Writers Transform Newsletter Platforms with Paid Subs and the Power of the Creator Economy

Substack empowers independent writers to manage their own audiences and monetize content through a simple, community-driven newsletter platform.
Digital life
fromTechRepublic
1 month ago

Google Vids Just Got a Major AI Upgrade - Here's What's New

Google Vids enables intuitive video creation using AI, allowing users to direct avatars and publish content quickly with simple text prompts.
Marketing
fromFast Company
1 month ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Tech industry
fromnews.bitcoin.com
1 month ago

From Inbox to Income: W3.io is Building the Digital Rails That Lead Creators to Bitcoin

The creator economy is a $250 billion industry, but creators face significant operational challenges that hinder their earnings potential.
Social media marketing
fromDigiday
1 month ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
#tiktok
NYC startup
fromDigiday
1 month ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
NYC startup
fromDigiday
1 month ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
more#tiktok
Media industry
fromForbes
1 month ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Media industry
fromTheWrap
1 month ago

Creatorverse: Meta and Google's Child Safety Cases Will Impact Creators

Meta and Google face significant legal rulings regarding child safety on social media, prompting potential design changes and impacting the creator economy.
Marketing
fromForbes
1 month ago

Scalable Summit: The $37B Creator Economy's Next Chapter Starts Here

The creator economy is shifting focus from proving value to scaling, with U.S. ad spend reaching $37 billion.
Media industry
fromwww.businessinsider.com
1 month ago

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Rowan Winch, cofounder of Fallen Media, plays a key role in producing popular TikTok shows while engaging directly with creators in New York City.
Marketing
fromVariety
1 month ago

UTA Agent Paul Coggiola Exits to Head New Creators Division at LIFT Sports Management

Paul Coggiola has joined LIFT Sports Management to lead LIFT Creators, focusing on digital influencers and bridging traditional athlete representation with the digital space.
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