#creator-economy

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#epic-games
Digiday
1 month ago
Marketing

A year after a revamp by Epic Games, Fortnite Creative is having its YouTube moment

Fortnite Creative ecosystem growing rapidly with brands, creators, and agencies joining in, akin to early days of YouTube. [ more ]
Creative Bloq
3 months ago
Graphic design

You can now build your own Lego games in Fortnite

Lego x Fortnite collaboration introduces new assets and templates for custom games within Fortnite.
Creators can earn through Fortnite's creator economy by complying with age-appropriate policies for Lego creations. [ more ]
Digiday
1 month ago
Marketing

A year after a revamp by Epic Games, Fortnite Creative is having its YouTube moment

Fortnite Creative ecosystem growing rapidly with brands, creators, and agencies joining in, akin to early days of YouTube. [ more ]
Creative Bloq
3 months ago
Graphic design

You can now build your own Lego games in Fortnite

Lego x Fortnite collaboration introduces new assets and templates for custom games within Fortnite.
Creators can earn through Fortnite's creator economy by complying with age-appropriate policies for Lego creations. [ more ]
moreepic-games
#entrepreneurship
TechCrunch
1 month ago
Business

Creator fintech Slingshot raises $2.2 million | TechCrunch

Slingshot offers a solution to simplify financial and business challenges for creatives, empowering them to focus on their craft. [ more ]
Forbes
1 month ago
Marketing

Top 5 Books For Creators Seeking To Monetize Their Content

Creators can leverage books on personal branding and mindset to excel in the creator economy without prior business knowledge. [ more ]
TechCrunch
1 month ago
Business

Creator fintech Slingshot raises $2.2 million | TechCrunch

Slingshot offers a solution to simplify financial and business challenges for creatives, empowering them to focus on their craft. [ more ]
Forbes
1 month ago
Marketing

Top 5 Books For Creators Seeking To Monetize Their Content

Creators can leverage books on personal branding and mindset to excel in the creator economy without prior business knowledge. [ more ]
moreentrepreneurship
#financial-impact
CNET Money
1 month ago
Marketing

TikTok Ban Threatens Creator Economy: 'There Is No Way I'd Have a Functioning Business'

A potential TikTok ban could have significant financial repercussions for content creators who rely on the platform for income. [ more ]
CNET Money
1 month ago
Marketing

TikTok Gave Them Financial Freedom. Now It Could All Go Away

TikTok creators are facing potential financial hardships if the platform is banned nationwide. [ more ]
CNET Money
1 month ago
Marketing

TikTok Ban Threatens Creator Economy: 'There Is No Way I'd Have a Functioning Business'

A potential TikTok ban could have significant financial repercussions for content creators who rely on the platform for income. [ more ]
CNET Money
1 month ago
Marketing

TikTok Gave Them Financial Freedom. Now It Could All Go Away

TikTok creators are facing potential financial hardships if the platform is banned nationwide. [ more ]
morefinancial-impact
#influencer-marketing
Exchangewire
1 month ago
Marketing

Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

Brands are turning to the creator economy for deeper audience engagement, but scaling creator-generated content is challenging. [ more ]
Inc.com
1 month ago
Marketing

Grow Your Business With Influencers, but Not Like This

The creator economy is a significant market with millions of influencers and creators earning substantial incomes from brands. [ more ]
www.npr.org
2 months ago
Marketing

Possible TikTok ban could be 'an extinction-level event' for the creator economy

Creators on TikTok are facing uncertainty with the potential ban in the U.S., impacting their main source of income. [ more ]
Benzinga
2 months ago
Artificial intelligence

IZEA - This Pioneer Of Influencer Marketing Has A New AI Tool - IZEA Worldwide (NASDAQ:IZEA)

IZEA Worldwide focuses on enabling influencers monetize their content. [ more ]
Digiday
3 months ago
Dining

Lara Cohen, vicepresidenta de Linktree, aboga por que los creadores se lleven una mayor parte del pastel

The creator economy is booming, with increased investment in influencer marketing and a push for creators to receive fair compensation.
Linktree is positioning itself as an intermediary to facilitate creator growth and financial empowerment. [ more ]
Forbes
3 months ago
Marketing

How Much Are Creators With Under 10k Followers Getting Paid?

Brand-creator partnerships in the creator economy vary vastly based on factors like audience size and negotiating skills.
Nano-creators with smaller follower counts can still secure brand deals, often involving a mix of content formats in exchange for payment. [ more ]
Exchangewire
1 month ago
Marketing

Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands

Brands are turning to the creator economy for deeper audience engagement, but scaling creator-generated content is challenging. [ more ]
Inc.com
1 month ago
Marketing

Grow Your Business With Influencers, but Not Like This

The creator economy is a significant market with millions of influencers and creators earning substantial incomes from brands. [ more ]
www.npr.org
2 months ago
Marketing

Possible TikTok ban could be 'an extinction-level event' for the creator economy

Creators on TikTok are facing uncertainty with the potential ban in the U.S., impacting their main source of income. [ more ]
Benzinga
2 months ago
Artificial intelligence

IZEA - This Pioneer Of Influencer Marketing Has A New AI Tool - IZEA Worldwide (NASDAQ:IZEA)

IZEA Worldwide focuses on enabling influencers monetize their content. [ more ]
Digiday
3 months ago
Dining

Lara Cohen, vicepresidenta de Linktree, aboga por que los creadores se lleven una mayor parte del pastel

The creator economy is booming, with increased investment in influencer marketing and a push for creators to receive fair compensation.
Linktree is positioning itself as an intermediary to facilitate creator growth and financial empowerment. [ more ]
Forbes
3 months ago
Marketing

How Much Are Creators With Under 10k Followers Getting Paid?

Brand-creator partnerships in the creator economy vary vastly based on factors like audience size and negotiating skills.
Nano-creators with smaller follower counts can still secure brand deals, often involving a mix of content formats in exchange for payment. [ more ]
moreinfluencer-marketing
#tiktok-ban
theweek
2 months ago
Marketing

What happens if TikTok is banned?

TikTok ban in the U.S. could severely impact content creators' livelihoods and the creator economy. [ more ]
TechCrunch
2 months ago
Marketing

Will a TikTok ban impact creator economy startups? Not really, founders say | TechCrunch

Creators and startups in the creator economy have adapted to potential TikTok bans over the years. [ more ]
Inc.com
2 months ago
Marketing

The Winners and Losers of a TikTok Ban

The possibility of a U.S. government ban on TikTok will have profound implications on various stakeholders in the digital landscape. [ more ]
theweek
2 months ago
Marketing

What happens if TikTok is banned?

TikTok ban in the U.S. could severely impact content creators' livelihoods and the creator economy. [ more ]
TechCrunch
2 months ago
Marketing

Will a TikTok ban impact creator economy startups? Not really, founders say | TechCrunch

Creators and startups in the creator economy have adapted to potential TikTok bans over the years. [ more ]
Inc.com
2 months ago
Marketing

The Winners and Losers of a TikTok Ban

The possibility of a U.S. government ban on TikTok will have profound implications on various stakeholders in the digital landscape. [ more ]
moretiktok-ban
#ai
Digiday
2 months ago
Marketing

Inside the debate among marketers for and against virtual influencers

Virtual influencers are gaining popularity in the creator economy due to advancements in AI and the need for cost-effective marketing strategies. [ more ]
Creative Bloq
3 months ago
Artificial intelligence

Groundbreaking study reveals how AI is transforming the creator economy

AI is impacting the creator economy significantly, with a majority supporting its positive disruption.
There is a call for clearer regulation and transparent labeling of generative AI creator content in response to consumer uncertainty. [ more ]
Digiday
2 months ago
Marketing

Inside the debate among marketers for and against virtual influencers

Virtual influencers are gaining popularity in the creator economy due to advancements in AI and the need for cost-effective marketing strategies. [ more ]
Creative Bloq
3 months ago
Artificial intelligence

Groundbreaking study reveals how AI is transforming the creator economy

AI is impacting the creator economy significantly, with a majority supporting its positive disruption.
There is a call for clearer regulation and transparent labeling of generative AI creator content in response to consumer uncertainty. [ more ]
moreai
#content-creation
Creative Bloq
2 months ago
Artificial intelligence

How generative AI is influencing the creator economy

AI is now a vital tool in the creative process, with high adoption rates among both creators and marketers in the industry. [ more ]
Buffer: All-you-need social media toolkit for small businesses
2 months ago
Marketing

Video Monetization: A Guide for Aspiring Creators

The creator economy offers lucrative opportunities through video content monetization by matching great content with the right strategy. [ more ]
Digiday
3 weeks ago
Media industry

Media Briefing: Top takeaways from the Digiday Podcast Creator series

The Creator economy is unpredictable, requiring strategic workarounds for monetization and success. [ more ]
Creative Bloq
2 months ago
Artificial intelligence

How generative AI is influencing the creator economy

AI is now a vital tool in the creative process, with high adoption rates among both creators and marketers in the industry. [ more ]
Buffer: All-you-need social media toolkit for small businesses
2 months ago
Marketing

Video Monetization: A Guide for Aspiring Creators

The creator economy offers lucrative opportunities through video content monetization by matching great content with the right strategy. [ more ]
Digiday
3 weeks ago
Media industry

Media Briefing: Top takeaways from the Digiday Podcast Creator series

The Creator economy is unpredictable, requiring strategic workarounds for monetization and success. [ more ]
morecontent-creation
#tiktok
Miami Herald
2 months ago
Marketing

Can Influencers Survive a TikTok Ban?

Influencers face potential career and income loss with a U.S. TikTok ban. [ more ]
Forbes
3 months ago
Marketing

Creators And Industry Insiders On House Vote To Ban TikTok

The U.S. House of Representatives voted in support of a bill requiring ByteDance to sell TikTok within six months.
Top creators express concerns about the impact of potential TikTok changes on the creator economy. [ more ]
Miami Herald
2 months ago
Marketing

Can Influencers Survive a TikTok Ban?

Influencers face potential career and income loss with a U.S. TikTok ban. [ more ]
Forbes
3 months ago
Marketing

Creators And Industry Insiders On House Vote To Ban TikTok

The U.S. House of Representatives voted in support of a bill requiring ByteDance to sell TikTok within six months.
Top creators express concerns about the impact of potential TikTok changes on the creator economy. [ more ]
moretiktok
TechCrunch
3 months ago
Data science

Poe introduces a price-per-message revenue model for AI bot creators | TechCrunch

Creators on Poe can now set a per-message price for their bots to make money.
Quora's revenue models incentivize the creation of 'prompt bots' and server bots integrated with Poe's AI. [ more ]
Lindsey Gamble
3 months ago
Marketing

Telegram Introduces New Reward System for Creators with Revenue Sharing from Ads In Channels - Lindsey Gamble

Telegram introduces ad revenue sharing for creators with 1,000 subscribers or more
Toncoins cryptocurrency to be used for rewards and transactions [ more ]
Forbes
3 months ago
Artificial intelligence

The Top AI Tools For Content Creators In 2024

The creator economy benefits from AI in productivity, creativity, and insights. [ more ]
Marketing Dive
3 months ago
Artificial intelligence

Marketers bullish on generative AI's potential to boost the creator economy

Marketers increasing investment in generative AI creator content
Majority support for clearer regulations in the creator economy [ more ]
The Information
4 months ago
Marketing

Visa's Marketing Chief on the Creator Economy 'Gold Rush'

Visa prioritizes the creator economy for marketing and payment services. [ more ]
Digiday
4 months ago
Marketing

Future of TV Briefing: A Q&A with Colin and Samir's Samir Chaudry on the state of the creator economy

YouTube creators Colin and Samir launch a course on the business of being a creator.
The course is aimed at experienced creators looking to grow their businesses. [ more ]
Digiday
4 months ago
Marketing

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities - a lot of them

Many brands chose celebrities over creators for Super Bowl ads.
Celebrities appeal to a broad mass audience, while creators may only reach niche communities. [ more ]
Digiday
5 months ago
Marketing

PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]
#brands
Digiday
5 months ago
Marketing

Social platforms become 'marketing engines' as creators look for direct deals to earn money

Creators are moving away from relying on social media platforms as middlemen for revenue generation.
Creators are diversifying their revenue streams by seeking deals with brands and advertisers directly. [ more ]
www.nytimes.com
7 months ago
Marketing

For Content Creators, It's the Wild Wild West

Creators must evolve and diversify into independent mini-studios to maintain authenticity and control over their audiences.
Brands need to trust creators and be clear about their key performance indicators (KPI's) in order to effectively collaborate. [ more ]
Digiday
5 months ago
Marketing

Social platforms become 'marketing engines' as creators look for direct deals to earn money

Creators are moving away from relying on social media platforms as middlemen for revenue generation.
Creators are diversifying their revenue streams by seeking deals with brands and advertisers directly. [ more ]
www.nytimes.com
7 months ago
Marketing

For Content Creators, It's the Wild Wild West

Creators must evolve and diversify into independent mini-studios to maintain authenticity and control over their audiences.
Brands need to trust creators and be clear about their key performance indicators (KPI's) in order to effectively collaborate. [ more ]
morebrands
#social-media
Buffer Resources
5 months ago
Marketing

5 Social Media Predictions for 2024 (ft. Experts)

2024 has the potential to redefine the social media landscape and the creator economy.
LinkedIn is shifting from a professional networking platform to a platform that embraces creativity and allows anyone to become a creator. [ more ]
EMARKETER
4 weeks ago
Marketing

Brand deals drive creator income, but the breakdown is changing

Sponsored content is a significant source of revenue for creators, driving the creator economy and increasing annually. [ more ]
Buffer Resources
5 months ago
Marketing

5 Social Media Predictions for 2024 (ft. Experts)

2024 has the potential to redefine the social media landscape and the creator economy.
LinkedIn is shifting from a professional networking platform to a platform that embraces creativity and allows anyone to become a creator. [ more ]
EMARKETER
4 weeks ago
Marketing

Brand deals drive creator income, but the breakdown is changing

Sponsored content is a significant source of revenue for creators, driving the creator economy and increasing annually. [ more ]
moresocial-media
Entrepreneur
5 months ago
Social media marketing

This Creator Scaled His Business to $600K in Just 18 Months - Here's His 3 Step Process for You to Follow | Entrepreneur

Choose a word or idea to become associated with
Publishing every single day [ more ]
#youtube-shorts
Hubspot
7 months ago
Marketing

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028.
44% of advertisers plan to increase spend with content creators in 2024. [ more ]
Hubspot
7 months ago
Marketing

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028, fueled by increased cash flow from brands and higher demand for content.
44% of advertisers plan to increase spend with content creators in 2024, with brands anticipating a 25% increase in creator content budgets. [ more ]
Hubspot
7 months ago
Marketing

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028.
44% of advertisers plan to increase spend with content creators in 2024. [ more ]
Hubspot
7 months ago
Marketing

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028, fueled by increased cash flow from brands and higher demand for content.
44% of advertisers plan to increase spend with content creators in 2024, with brands anticipating a 25% increase in creator content budgets. [ more ]
moreyoutube-shorts
#creator economy
www.nytimes.com
7 months ago
Marketing

In the Creator Economy, There Is Money to Be Made

The creator economy is a rapidly growing industry projected to be valued at $480 billion by 2027.
The creator economy encompasses a wide range of content creators and monetization methods, beyond just influencers on Instagram. [ more ]
The Conversation
7 months ago
Marketing

With the end of the Hollywood writers and actors strikes, the creator economy is the next frontier for organized labor

Social media creators in the entertainment industry struggle to be seen as entertainers worthy of basic labor protections.
Industry estimates suggest that the creator economy will double in size to $500 billion by 2027. [ more ]
Forbes
7 months ago
Marketing

30 Under 30 Social Media 2024: Meet The Founders, Insiders And Internet Stars Shaping The Creator Economy

The creator economy is a rapidly growing industry estimated to reach $250 billion and double in the next five years.
Startups and digital experts are emerging to help creators monetize and succeed in the industry.
Forbes' 30 Under 30 Social Media list highlights young founders and industry leaders shaping the future of the creator economy. [ more ]
ETBrandEquity.com
7 months ago
Marketing

Ogilvy reveals key influencer marketing trends for 2024 - ET BrandEquity

Influencers are becoming an integral part of brand strategies
The creator economy has significant untapped potential [ more ]
www.fastcompany.com
7 months ago
Podcast

Podcasting needs to get professional

Podcasting was originally driven by a DIY ethos and passionate creators.
Podcasting needs to be professionalized for creators to receive fair compensation. [ more ]
Adweek
7 months ago
Marketing

What Brands Need to Know About Creator Marketing in 2024

The creator economy is estimated to be worth $21 billion and is becoming a critical component of brand building.
Brands are increasingly investing in creators, with 92% planning to increase their spending on creators in 2024.
Consumers trust creators when making purchasing decisions, with a majority turning to creators over social media ads and celebrities. [ more ]
www.nytimes.com
7 months ago
Marketing

In the Creator Economy, There Is Money to Be Made

The creator economy is a rapidly growing industry projected to be valued at $480 billion by 2027.
The creator economy encompasses a wide range of content creators and monetization methods, beyond just influencers on Instagram. [ more ]
The Conversation
7 months ago
Marketing

With the end of the Hollywood writers and actors strikes, the creator economy is the next frontier for organized labor

Social media creators in the entertainment industry struggle to be seen as entertainers worthy of basic labor protections.
Industry estimates suggest that the creator economy will double in size to $500 billion by 2027. [ more ]
Forbes
7 months ago
Marketing

30 Under 30 Social Media 2024: Meet The Founders, Insiders And Internet Stars Shaping The Creator Economy

The creator economy is a rapidly growing industry estimated to reach $250 billion and double in the next five years.
Startups and digital experts are emerging to help creators monetize and succeed in the industry.
Forbes' 30 Under 30 Social Media list highlights young founders and industry leaders shaping the future of the creator economy. [ more ]
ETBrandEquity.com
7 months ago
Marketing

Ogilvy reveals key influencer marketing trends for 2024 - ET BrandEquity

Influencers are becoming an integral part of brand strategies
The creator economy has significant untapped potential [ more ]
www.fastcompany.com
7 months ago
Podcast

Podcasting needs to get professional

Podcasting was originally driven by a DIY ethos and passionate creators.
Podcasting needs to be professionalized for creators to receive fair compensation. [ more ]
Adweek
7 months ago
Marketing

What Brands Need to Know About Creator Marketing in 2024

The creator economy is estimated to be worth $21 billion and is becoming a critical component of brand building.
Brands are increasingly investing in creators, with 92% planning to increase their spending on creators in 2024.
Consumers trust creators when making purchasing decisions, with a majority turning to creators over social media ads and celebrities. [ more ]
morecreator economy
Business Insider
7 months ago
Artificial intelligence

The creator economy is a $250 billion industry and it's here to stay

The creator economy is a rapidly growing industry built around social-media stars.
Goldman Sachs estimated that the creator economy could be worth $480 billion by 2027. [ more ]
Forbes
1 month ago
Marketing

Brands, Meet Creators: Cannes Lions Builds Bridge To Creator Economy

Cannes Lions introduces LIONS Creators to embrace the rising creator economy. [ more ]
Flipboard
1 month ago
Social media marketing

May 2024: Social Media, Creator Economy & Influencer Marketing Updates

Social media updates in May 2024: TikTok mid-roll ads, TikTok Studio, Instagram algorithm change, YouTube video segments in search results. [ more ]
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