#creator-economy

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#youtube
Media industry
fromThe Hollywood Reporter
2 months ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Media industry
fromTechCrunch
1 month ago

YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024 | TechCrunch

YouTube's creative ecosystem significantly contributes to the US economy, supporting jobs and income for creators and associated industries.
Video games
fromDigiday
1 month ago

Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype

Fortnite is evolving from a game into a creator ecosystem, with Epic envisioning it as a foundational part of the metaverse.
Media industry
fromThe Hollywood Reporter
2 months ago

YouTube Closes TV's Upfront Week With Creators, Confidence and Lady Gaga

YouTube solidifies its cultural relevance and advertising leadership at the annual Brandcast event, highlighting its substantial audience trust and creator ecosystem.
Media industry
fromTechCrunch
1 month ago

YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024 | TechCrunch

YouTube's creative ecosystem significantly contributes to the US economy, supporting jobs and income for creators and associated industries.
Video games
fromDigiday
1 month ago

Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype

Fortnite is evolving from a game into a creator ecosystem, with Epic envisioning it as a foundational part of the metaverse.
more#youtube
#influencer-marketing
Marketing tech
fromForbes
1 month ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
Marketing tech
fromDigiday
2 months ago

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
fromThe Drum
2 months ago
Marketing tech

LTK's Creator Upfronts: not gatecrashers, but strategic augmentors of the media industry

Marketing tech
fromForbes
1 month ago

4 Game-Changing Creator Strategies That Are Defining 2025

Leveraging creators in brand marketing enhances authenticity and community connection.
Marketing tech
fromDigiday
2 months ago

How creator platforms are building tech infrastructure to keep pace with a maturing industry

The creator economy is rapidly growing but the tech infrastructure is lagging behind.
Brands are increasingly investing in creator collaborations, complicating the influencer marketing landscape.
fromThe Drum
2 months ago
Marketing tech

LTK's Creator Upfronts: not gatecrashers, but strategic augmentors of the media industry

more#influencer-marketing
#marketing
fromAdweek
2 months ago
Social media marketing

Amelia Dimoldenberg, Kordell Beckham, and More to Take Center Stage at Social Media Week

fromDigiday
3 days ago
Digital life

'Embrace your chaos': How creator Brandon Edelman is trying to plan for the future

fromDigiday
3 days ago
E-Commerce

In Graphic Detail: Inside the state of the creator economy industrial complex

fromAdweek
2 months ago
Social media marketing

Amelia Dimoldenberg, Kordell Beckham, and More to Take Center Stage at Social Media Week

fromDigiday
3 days ago
Digital life

'Embrace your chaos': How creator Brandon Edelman is trying to plan for the future

fromDigiday
3 days ago
E-Commerce

In Graphic Detail: Inside the state of the creator economy industrial complex

more#marketing
#digital-media
Media industry
fromForbes
2 months ago

Hollywood Is Losing The War For Attention

Hollywood struggles to maintain attention amidst evolving digital platforms that reward user engagement and content iteration.
fromDigiday
1 week ago
E-Commerce

Yahoo takes cues from platforms as it offers more editorial control to creators

Media industry
fromForbes
2 months ago

Hollywood Is Losing The War For Attention

Hollywood struggles to maintain attention amidst evolving digital platforms that reward user engagement and content iteration.
fromDigiday
1 week ago
E-Commerce

Yahoo takes cues from platforms as it offers more editorial control to creators

more#digital-media
#ai-tools
Artificial intelligence
fromDigiday
2 months ago

In Graphic Detail: How creators are using generative AI to shape video and design

The majority of creators have integrated AI into their workflows by 2025.
AI enhances efficiency in various stages of content creation.
fromVariety
2 months ago
Marketing tech

Studio71 Launches AI-Powered Service to Streamline Multiplatform Digital Publishing

Artificial intelligence
fromDigiday
2 months ago

In Graphic Detail: How creators are using generative AI to shape video and design

The majority of creators have integrated AI into their workflows by 2025.
AI enhances efficiency in various stages of content creation.
fromVariety
2 months ago
Marketing tech

Studio71 Launches AI-Powered Service to Streamline Multiplatform Digital Publishing

more#ai-tools
fromBitcoin Magazine
1 week ago

Rumble Partners With MoonPay To Launch Bitcoin Wallet For Creators

Rumble announced an exclusive partnership with MoonPay to launch a Bitcoin and crypto wallet that will let creators handle their earnings outside traditional banking systems.
Cryptocurrency
#social-media
Social media marketing
fromWIRED
1 month ago

OnlyFans Turbocharged Sex Work. Now Its Founder Is Targeting the Whole Influencer Economy

Subs aims to create a balanced ecosystem for all creators, offering personalized features and an 80% earnings cut.
Social media marketing
fromWIRED
1 month ago

OnlyFans Turbocharged Sex Work. Now Its Founder Is Targeting the Whole Influencer Economy

Subs aims to create a balanced ecosystem for all creators, offering personalized features and an 80% earnings cut.
more#social-media
#media-industry
more#media-industry
#advertising
Media industry
fromBusiness Insider
1 month ago

The creator economy is set to surpass old media this year

Creator-driven platforms are projected to surpass traditional media companies in advertising revenue by 2025, according to WPP Media.
fromVariety
1 week ago
E-Commerce

Amazon-Backed Spotter Hires Walmart and Snap Alum Jodie Stocker Kennedy as Chief Revenue Officer

Media industry
fromBusiness Insider
1 month ago

The creator economy is set to surpass old media this year

Creator-driven platforms are projected to surpass traditional media companies in advertising revenue by 2025, according to WPP Media.
fromVariety
1 week ago
E-Commerce

Amazon-Backed Spotter Hires Walmart and Snap Alum Jodie Stocker Kennedy as Chief Revenue Officer

more#advertising
#video-games
more#video-games
#linkedin
fromDigiday
1 week ago
E-Commerce

LinkedIn makes it easier for creators to track performance across platforms

fromDigiday
1 week ago
E-Commerce

LinkedIn makes it easier for creators to track performance across platforms

more#linkedin
#content-creation
more#content-creation
#gaming
E-Commerce
fromTechCrunch
2 months ago

Roblox now lets creators sell physical products within their experiences | TechCrunch

Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
fromHackernoon
1 year ago
Growth hacking

Gomble Games Launches GOMBLE BUILDERS: A Web3 Game Creation Platform For Communities And The Masses | HackerNoon

E-Commerce
fromTechCrunch
2 months ago

Roblox now lets creators sell physical products within their experiences | TechCrunch

Roblox now allows creators to sell physical merchandise within their games, enhancing revenue opportunities.
The integration of Commerce APIs enables a unique shopping experience that merges physical and digital products.
fromHackernoon
1 year ago
Growth hacking

Gomble Games Launches GOMBLE BUILDERS: A Web3 Game Creation Platform For Communities And The Masses | HackerNoon

more#gaming
#podcasting
Podcast
fromRAIN News
2 months ago

Cadence13 founder Chris Corcoran starts new podcast content studio

Arena Studios aims to redefine multimedia creation with a sports focus while embracing broader themes of storytelling and influence.
Podcast
fromRAIN News
1 month ago

Steve Goldstein: The Blurring Lines of Podcasting - 5 Notes from London

Podcasting has evolved beyond audio to encompass a multi-platform content strategy.
The convergence of media requires a mindset shift for creators and professionals in the industry.
Podcast
fromRAIN News
2 months ago

Cadence13 founder Chris Corcoran starts new podcast content studio

Arena Studios aims to redefine multimedia creation with a sports focus while embracing broader themes of storytelling and influence.
Podcast
fromRAIN News
1 month ago

Steve Goldstein: The Blurring Lines of Podcasting - 5 Notes from London

Podcasting has evolved beyond audio to encompass a multi-platform content strategy.
The convergence of media requires a mindset shift for creators and professionals in the industry.
more#podcasting
fromFuturism
3 weeks ago

Fansly Outlaws Furry Content

"In just over a decade, the world has been transformed as smartphones put the internet at our fingertips, reshaping our relationship with the economy."
NYC startup
fromDigiday
3 weeks ago

What you missed at Cannes Lions 2025

"This year's Cannes Lions felt more practical than ever before, with marketers demanding actual, tangible case studies of AI demonstrated in efficient meetings, reflecting a pragmatic shift in the industry."
Marketing tech
#monetization
more#monetization
Marketing tech
fromRetail Dive
1 month ago

Lowe's launches creator network to build bonds with millennials, Gen Z

Lowe's launched the first home improvement creator network to engage millennial and Gen Z audiences.
#social-media-marketing
Marketing tech
fromDigiday
2 months ago

TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is showcasing the revenue potential of its livestreaming tools, generating $10 million in daily revenue for creators.
Marketing tech
fromDigiday
2 months ago

TikTok touts livestreaming as next big revenue stream for creators and agencies

TikTok is showcasing the revenue potential of its livestreaming tools, generating $10 million in daily revenue for creators.
more#social-media-marketing
fromForbes
1 month ago

What Every Creator Should Know Before Launching A Digital Product

The creator economy now emphasizes real product ownership over follower counts.
Memberships and subscriptions dominate, while software represents the industry's future.
Authentic value delivery is key for creators transitioning from content to commerce.
Marketing tech
#digital-content
Media industry
fromDigiday
2 months ago

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Livestreaming is expanding rapidly across platforms, revealing cultural divides and challenges for creators.
Media industry
fromDigiday
2 months ago

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

Livestreaming is expanding rapidly across platforms, revealing cultural divides and challenges for creators.
more#digital-content
Marketing tech
fromBusiness Insider
1 month ago

Read the pitch deck a music startup used to raise $5M to connect artists and fans using their mobile wallets

Sesh connects artists with fans outside social media using innovative tools.
Travel
fromEater
1 month ago

Would You Fly Around the World for Your Favorite Food Creator?

Creator-led travel experiences are redefining fan engagement and loyalty.
Marketing tech
fromDigiday
1 month ago

Virtual-world creators gaining traction beyond Roblox and Fortnite

UGC creators are thriving on platforms beyond Roblox and Fortnite, successfully monetizing their 3D virtual creations.
Marketing tech
fromEntrepreneur
1 month ago

Instagram Is Paying Creators Up to $20,000 for Referrals | Entrepreneur

Instagram incentivizes creators to attract new users through a referral program offering substantial payments.
fromForbes
1 month ago

The New Rules Of Luxury Storytelling: The Power Of True Voices

Choosing who speaks for your brand is now central to its narrative. Each voice reveals a different, authentic facet.
Social media marketing
Growth hacking
fromEntrepreneur
2 months ago

Inside the Fight League That's Turning Creators Into Broadcasters | Entrepreneur

GLORY CEO Marshall Zelaznik believes creators are essential for his company's growth strategy, likening them to new TV networks for fan engagement.
Startup companies
fromEntrepreneur
2 months ago

Why Solopreneurs Should Think Like Startup Founders | Entrepreneur

Solopreneurs can adopt startup strategies to achieve independence and growth.
The creator economy is shifting towards direct-to-fan engagement, offering new revenue opportunities.
Mental health
fromInc
2 months ago

Why I'm Launching a Therapy Service for Creators-and What Every Entrepreneur Can Learn From It

The creator economy is valued at over $250 billion, but mental health support for creators is critically lacking.
Social media marketing
fromLindsey Gamble
2 months ago

Facebook Targets Spammy Content to Improve Feeds and Boost Creator Visibility - Lindsey Gamble

Facebook is limiting reach and monetization for accounts engaging in spammy behavior.
New tools and measures are introduced to enhance user experience and support content creators.
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