For a monthly fee, Kajabi allows creators to build assets like digital shops, email newsletters, courses and podcasts. Instead of floating around in YouTube or TikTok's algorithm hoping the right person clicks on the right link, platforms like Kajabi give creators a way to build a more direct connection to their fans.
Knowing when to pivot: 'What I struggled with in my 9-to-5 was I looked at my boss and I thought, "Do I want her job?" And I didn't. There's no longevity for me here because I'm training to eventually take her position and I don't want her position.' This reflects the need for creators to seek diverse opportunities beyond just one platform.
"Creators aren't just making content. They're building businesses by taking on real projects and connecting with their communities through meaningful storytelling" - Jonathan Stanley, Lowe's head of social and influencer marketing.
Saxs Persson: I think most media platforms that have a social component will go through the same toddler and adolescent changes - growth pains and growth spurts and stalls - so, yeah, I think it's very similar. We like YouTube as a comparison, because it's not so much platform-focused as it's creator-focused.
It feels like our industry has gone from the fringe to a boardroom priority," Whalar Group co-CEO Neil Waller said about the creator economy. "It's just part of mainstream culture now, given the level of professionalism, the level of consumption, the level of impact that it has on building and shaping culture."
