Kajabi recently announced a milestone of $10 billion in sales made by its creators. CEO Ahad Khan attributes this growth to the platform's ability to not only provide great software and services but also enable creators to deliver real value to their customers. Kajabi offers tools for online courses, coaching, podcasts, and more, helping creators earn passively and minimizing the impact of changing social media algorithms. Since its inception in 2010, many creators have reached millionaire status, with the average income being $190,000.
"It's an indicator that, hopefully, the creator economy in general is strong and thriving," Khan told TheWrap. "We're really proud of it, but we think it's a function of what the platform enables our creators and entrepreneurs to do. Our job is provide great software, provide good service, but if they're providing real value to their customers, they'll make money."
"[Social media platforms] are always tweaking the algorithm because their business is actually serving ads and making money off of ads. So they're constantly going to tweak the algorithm to make sure that the way they make money is optimized. But if you're a creator and you're used to a certain rules of the game and that changes, your business can go upside down overnight," Khan explained. "With Kajabi, you're able to develop that direct relationship with your audience. You're not at the whim of an algorithm change as much as you would be if you're just building on YouTube."
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