Sabrina Brier's journey to viral success highlights a shift from self-doubt to embracing authenticity in the creator economy. Initially hesitant to share her content on platforms like TikTok, she found a breakthrough with a video about being an annoying friend. This unexpected virality transformed her perception of success, emphasizing genuine connections over mere numbers. As her audience grew, Brier's focus shifted from views to cultivating recognizable characters, leading to fruitful brand partnerships and a more sustainable creative journey.
I was so afraid to put myself out there on the internet, like terrified... that was the one that went viral.
In the beginning, I was just so obsessed with getting the highest number possible, but now I think virality means more than just the numbers.
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