How Jalen Brunson and Josh Hart Turned Their Side Hustle Into a Booming Business | EntrepreneurAthletes increasingly control their narratives through podcasts, shifting conversation from critics to direct fan engagement.
Creative Genius Alert: This Activewear Brand Just Tapped a Viral Creator to be the Face of Its New CampaignAuthentic moments on social media can become powerful marketing opportunities, as demonstrated by 437's collaboration with influencer Manana Arakelyan.
Virality is PoisonousChasing virality is ineffective and harmful for indie hackers and creators.Viral content often requires inauthentic behaviors that do not align with thoughtful opinions.Desperation to go viral can alienate genuine followers.
Viral Detroit Rapper Pablo Skywalkin Is Always True to HimselfPablo Skywalkin's authenticity and unique personality have propelled him to viral fame beyond traditional music channels.
Consumers want brands to participate in social media trendsBrands should engage in meme culture but avoid forced or corporate tones.Careful balancing of trend engagement and brand voice is crucial for authenticity.
Meta sends its AI-generated profiles to hell where they belongMeta has discontinued its AI-generated profiles on social media due to user outrage over authenticity and representation issues.
Thanks To TikTok, I Embrace My Gross SideTikTok encourages authenticity and embraces less-than-perfect realities, fostering a supportive community.
Creative Genius Alert: This Activewear Brand Just Tapped a Viral Creator to be the Face of Its New CampaignAuthentic moments on social media can become powerful marketing opportunities, as demonstrated by 437's collaboration with influencer Manana Arakelyan.
Virality is PoisonousChasing virality is ineffective and harmful for indie hackers and creators.Viral content often requires inauthentic behaviors that do not align with thoughtful opinions.Desperation to go viral can alienate genuine followers.
Viral Detroit Rapper Pablo Skywalkin Is Always True to HimselfPablo Skywalkin's authenticity and unique personality have propelled him to viral fame beyond traditional music channels.
Consumers want brands to participate in social media trendsBrands should engage in meme culture but avoid forced or corporate tones.Careful balancing of trend engagement and brand voice is crucial for authenticity.
Meta sends its AI-generated profiles to hell where they belongMeta has discontinued its AI-generated profiles on social media due to user outrage over authenticity and representation issues.
Thanks To TikTok, I Embrace My Gross SideTikTok encourages authenticity and embraces less-than-perfect realities, fostering a supportive community.
New research unveils key strategies for influencer authenticityAuthenticity in influencer marketing stems from an evolving relationship among influencers, brands, and consumers rather than being an inherent trait.
Tired of influencers? So is Gen ZThe de-influencing movement encourages mindful spending over consumerism, highlighting a shift in Gen Z's attitudes towards influencer marketing.
Council Post: The State Of Influencer Marketing In The Hospitality SectorThe hospitality industry must now focus on targeted influencer partnerships rather than mass outreach for effective marketing.
LTK's Vision for Creator-Led Brand Growth in 2025The creator economy is evolving with a focus on authenticity and brand connections, significantly impacted by the pandemic.
New research unveils key strategies for influencer authenticityAuthenticity in influencer marketing stems from an evolving relationship among influencers, brands, and consumers rather than being an inherent trait.
Tired of influencers? So is Gen ZThe de-influencing movement encourages mindful spending over consumerism, highlighting a shift in Gen Z's attitudes towards influencer marketing.
Council Post: The State Of Influencer Marketing In The Hospitality SectorThe hospitality industry must now focus on targeted influencer partnerships rather than mass outreach for effective marketing.
LTK's Vision for Creator-Led Brand Growth in 2025The creator economy is evolving with a focus on authenticity and brand connections, significantly impacted by the pandemic.
The Words That Can Disarm Difficult PeopleEmpathy, authenticity, and verbal accommodation are critical for effective complaint resolution.
Richert Beil Fall/Winter 2025 MUTTERRichert Beil's latest collection, MUTTER, examines emotional exhaustion and advocates for empathy and authenticity in a performance-driven world.
The Words That Can Disarm Difficult PeopleEmpathy, authenticity, and verbal accommodation are critical for effective complaint resolution.
Richert Beil Fall/Winter 2025 MUTTERRichert Beil's latest collection, MUTTER, examines emotional exhaustion and advocates for empathy and authenticity in a performance-driven world.
Meghan Markle's latest maneuver is an insult to actual lifestyle gurus like Martha Stewart and Joanna GainesMeghan Markle's lifestyle brand, now named 'As Ever,' faces skepticism due to a perceived lack of authenticity and substance.
I love the simplicity of Meghan Markle's classy rebrandMeghan Markle's lifestyle brand has evolved into 'As Ever' showcasing authentic creativity.
Meghan Markle's latest maneuver is an insult to actual lifestyle gurus like Martha Stewart and Joanna GainesMeghan Markle's lifestyle brand, now named 'As Ever,' faces skepticism due to a perceived lack of authenticity and substance.
I love the simplicity of Meghan Markle's classy rebrandMeghan Markle's lifestyle brand has evolved into 'As Ever' showcasing authentic creativity.
No Clickbait, Just Conversion: How Reddit Drives Purchase DecisionsReddit's community-driven advertising model emphasizes authentic engagement over traditional ads, allowing brands to build credibility and influence consumer decisions.
Council Post: Will Generative AI Usher In A New Age Of Creativity For Brands?Brands must prioritize ethics and integrity when using AI in marketing to maintain authenticity.Today's consumers prefer brands that embody human elements over faceless corporate identities.
No Clickbait, Just Conversion: How Reddit Drives Purchase DecisionsReddit's community-driven advertising model emphasizes authentic engagement over traditional ads, allowing brands to build credibility and influence consumer decisions.
Council Post: Will Generative AI Usher In A New Age Of Creativity For Brands?Brands must prioritize ethics and integrity when using AI in marketing to maintain authenticity.Today's consumers prefer brands that embody human elements over faceless corporate identities.
Every Harrison Ford Movie, RankedHarrison Ford embodies an authentic film star ethos, shunning celebrity culture while delivering straightforward performances.
Personal Branding Is the Secret Weapon for Company GrowthAuthentic employee personal branding is essential for connecting with today's skeptical consumers.
10 ChatGPT Prompts To Create Authentic Personal Brand-Building ContentAuthentic personal branding requires sharing your unique story and celebrating small wins to connect with your audience.
Tap Into Your 'Personal Brand Equity' To Get Ahead Without Burning OutPersonal branding should focus on quality and resonance rather than sheer visibility to avoid burnout.
How To Play The LinkedIn Game Without Losing AuthenticityAuthenticity on LinkedIn can be maintained by providing real value rather than adhering to generic strategies or overly structured formats.
3 Steps To An Authentic, Differentiated, And Compelling Personal BrandPersonal branding is essential for career management and personal fulfillment in the evolving tech landscape.
Council Post: Stop Using These Cringey Cliches In Your LinkedIn PostsAvoid clichés to enhance authenticity in personal branding.
Personal Branding Is the Secret Weapon for Company GrowthAuthentic employee personal branding is essential for connecting with today's skeptical consumers.
10 ChatGPT Prompts To Create Authentic Personal Brand-Building ContentAuthentic personal branding requires sharing your unique story and celebrating small wins to connect with your audience.
Tap Into Your 'Personal Brand Equity' To Get Ahead Without Burning OutPersonal branding should focus on quality and resonance rather than sheer visibility to avoid burnout.
How To Play The LinkedIn Game Without Losing AuthenticityAuthenticity on LinkedIn can be maintained by providing real value rather than adhering to generic strategies or overly structured formats.
3 Steps To An Authentic, Differentiated, And Compelling Personal BrandPersonal branding is essential for career management and personal fulfillment in the evolving tech landscape.
Council Post: Stop Using These Cringey Cliches In Your LinkedIn PostsAvoid clichés to enhance authenticity in personal branding.
Skate like a lass: Juliet Klottrup's take on skating, survival and self-expression up northJuliet's project redefines skate photography by focusing on authenticity in the face of failure, celebrating the journey of skaters.
Why Money Is a Great Tool but an Awful GoalPursuing money leads to dissatisfaction.Loss aversion causes fear of wealth loss.True fulfillment comes from authenticity, not financial success.
When it comes to pitching, stop getting it right-start getting realAuthenticity and genuine connection are crucial for effective communication during critical moments.
Using Artificial Intelligence for Speech Writing? Here's How to Overcome AI's Biggest DefectGenerative AI cannot achieve authenticity in communication, as it lacks access to lived experiences.
Jen Psaki Roasts Democrats Who Drive Me Insane' With The Way They Talk: That's Not How You Win Elections'Democrats need to communicate more authentically to connect with voters and win elections.
When it comes to pitching, stop getting it right-start getting realAuthenticity and genuine connection are crucial for effective communication during critical moments.
Using Artificial Intelligence for Speech Writing? Here's How to Overcome AI's Biggest DefectGenerative AI cannot achieve authenticity in communication, as it lacks access to lived experiences.
Jen Psaki Roasts Democrats Who Drive Me Insane' With The Way They Talk: That's Not How You Win Elections'Democrats need to communicate more authentically to connect with voters and win elections.
Want an Authentic Travel Experience? Try McDonald's.Travelers can find authentic experiences in fast-food restaurants, providing insights into local life amidst global capitalism.
The Timeless Appeal of Puerto VallartaPuerto Vallarta's allure stems from its historical cinematic ties and a mix of authenticity, contrasting it with more commercial Mexican resorts.
Want an Authentic Travel Experience? Try McDonald's.Travelers can find authentic experiences in fast-food restaurants, providing insights into local life amidst global capitalism.
The Timeless Appeal of Puerto VallartaPuerto Vallarta's allure stems from its historical cinematic ties and a mix of authenticity, contrasting it with more commercial Mexican resorts.
Bazar Sonoma brings authentic Chinese flavors to ForestvilleBazaar Sonoma offers authentic Chinese cuisine rooted in childhood traditions and local diners' preferences.
Marketing Lessons From Kendrick Lamar's Monumental YearKendrick Lamar's success in 2024 highlights the importance of authenticity, surprise, and strategic competition in marketing.
Rhode Obsession: How Hailey Bieber's Beauty Brand Became the New Gold Standard in Modern Skincare | stupidDOPERhode captivates audiences through exceptional product quality, innovative storytelling, and a commitment to authenticity, appealing especially to Gen Z and Millennials.
Marketing Lessons From Kendrick Lamar's Monumental YearKendrick Lamar's success in 2024 highlights the importance of authenticity, surprise, and strategic competition in marketing.
Rhode Obsession: How Hailey Bieber's Beauty Brand Became the New Gold Standard in Modern Skincare | stupidDOPERhode captivates audiences through exceptional product quality, innovative storytelling, and a commitment to authenticity, appealing especially to Gen Z and Millennials.
Are brand employees the new influencers?Luxury brands are shifting from polished advertising to showcasing employees and their craftsmanship in content creation.
Personal Brand Building For Coaches Who Hate MarketingCoaches should leverage their unique experiences and client success stories rather than conforming to traditional marketing tactics.Effective branding for coaches relies on authenticity, storytelling, and sharing proven methods.
Are brand employees the new influencers?Luxury brands are shifting from polished advertising to showcasing employees and their craftsmanship in content creation.
Personal Brand Building For Coaches Who Hate MarketingCoaches should leverage their unique experiences and client success stories rather than conforming to traditional marketing tactics.Effective branding for coaches relies on authenticity, storytelling, and sharing proven methods.
Shanola Hampton Is Nothing Like Her Character On 'Found'Shanola Hampton balances her star career on NBC's 'Found' while staying deeply connected to her small-town roots and family.
Learn the Secrets of Building a Powerful Brand in Less Than 10 minsBuilding a brand requires understanding your audience and creating meaningful connections rather than focusing solely on logos or slogans.Empathy and authenticity are critical for establishing trust and loyalty with your audience.
True Religion centers on authenticity for 'Own Your True' brand platformTrue Religion's 'Own Your True' campaign emphasizes individuality and aims to strengthen the brand's cultural relevance amidst expansion efforts.
Cali BBQ's Recipe for Authentic Engagement | EntrepreneurAuthentic storytelling and vulnerability are key to online business connection.Entrepreneurs should leverage technology for digital hospitality learning from their experiences.
Learn the Secrets of Building a Powerful Brand in Less Than 10 minsBuilding a brand requires understanding your audience and creating meaningful connections rather than focusing solely on logos or slogans.Empathy and authenticity are critical for establishing trust and loyalty with your audience.
True Religion centers on authenticity for 'Own Your True' brand platformTrue Religion's 'Own Your True' campaign emphasizes individuality and aims to strengthen the brand's cultural relevance amidst expansion efforts.
Cali BBQ's Recipe for Authentic Engagement | EntrepreneurAuthentic storytelling and vulnerability are key to online business connection.Entrepreneurs should leverage technology for digital hospitality learning from their experiences.
12 Effective Tips for Building Loyal Instagram FollowingBuilding a loyal Instagram following requires authenticity, consistency, and creating meaningful connections with your audience.
10 Traits of a Healthy RelationshipHealthy relationships flourish when both partners contribute their unique selves and foster mutual understanding.
Modern Love' Podcast: Hank Azaria's Advice for Overcoming CodependencyHank Azaria emphasizes the importance of authenticity, stating that pretending through humor impacted his relationships and personal life.
The Power of Living RawRawness is not the problem but a pathway to deeper understanding of our feelings and experiences.
How to Reclaim Your Inner Gold - Tiny BuddhaAuthenticity is key to personal fulfillment and resisting societal norms can lead to internal conflict.
10 Traits of a Healthy RelationshipHealthy relationships flourish when both partners contribute their unique selves and foster mutual understanding.
Modern Love' Podcast: Hank Azaria's Advice for Overcoming CodependencyHank Azaria emphasizes the importance of authenticity, stating that pretending through humor impacted his relationships and personal life.
The Power of Living RawRawness is not the problem but a pathway to deeper understanding of our feelings and experiences.
How to Reclaim Your Inner Gold - Tiny BuddhaAuthenticity is key to personal fulfillment and resisting societal norms can lead to internal conflict.
Love Hurts' Ariana DeBose and Ke Huy Quan on living and loving authenticallyLove Hurts explores themes of second chances and living authentically through its characters' pasts and choices.
Halina Reijn on 'Babygirl,' Botox, and That Kinky Milk Scene: Intimacy Coordinators Allow for 'More Extreme Sex' OnscreenThe film "Babygirl" explores the conflict between societal expectations and personal authenticity through the lens of sexuality and sexual desire.
Mark Kermode on director Sean Baker, who thrillingly puts the marginalised centre stageBoth Sean Baker and Mike Leigh share a dedication to portraying real people in relatable situations in their films.
Love Hurts' Ariana DeBose and Ke Huy Quan on living and loving authenticallyLove Hurts explores themes of second chances and living authentically through its characters' pasts and choices.
Halina Reijn on 'Babygirl,' Botox, and That Kinky Milk Scene: Intimacy Coordinators Allow for 'More Extreme Sex' OnscreenThe film "Babygirl" explores the conflict between societal expectations and personal authenticity through the lens of sexuality and sexual desire.
Mark Kermode on director Sean Baker, who thrillingly puts the marginalised centre stageBoth Sean Baker and Mike Leigh share a dedication to portraying real people in relatable situations in their films.
Why Cheetos' terrible new font is a brilliant branding moveCheetos' new hand-drawn font integrates playful messiness that reflects brand authenticity, challenging trends of sleek design.
Rethinking President's Day Promotions: How Brands Are Adapting In 2025Brands must adapt their President's Day messaging due to current political polarization and consumer demand for authenticity.Neutral marketing approaches may prove more effective than traditional patriotic themes this year.
Wayne Brady Shared "Misconceptions" People Had After He Came Out As Pansexual, And It's EnlighteningLiving authentically brings freedom and joy, as highlighted by Wayne's experience of coming out as pansexual.
One to watch: HonestyIn the current climate of authenticity, Honesty embraces a faceless collective identity over individual personas.
Life, the Movie: Why Documentary Filmmaking Should Return to, You Know, Documenting Stuff | MZS | Roger EbertModern documentaries often lose authenticity by adopting scripted film techniques, overshadowing the genuine exploration of their subjects.
From Tiny Desk to the Grammys: Doechii's rise from anonymity to rap royaltyDoechii's Tiny Desk performance emphasized the ongoing struggles women face in the rap industry, gaining her considerable attention in Spain.
The Real Housewives of New York City Reunion Recap: Cults and PersonalityThe reunion was emotionally charged, with mix of apologies, fights, and unexpected moments, making the dull season worthwhile.
He Sits With People As They Die. This Is His Biggest Lesson.Value living authentically over fulfilling others' expectations, as realized by terminally ill patients.
4 leadership red flags you should never ignoreExtinguishers are leaders who demotivate their teams by hiding flaws, while Generators inspire and empower employees, fostering a positive work environment.
The Problem with AI-Generated Answers & Our New PolicyAI-generated answers can miss nuances, leading to misleading information.The reliance on AI tools may diminish quality discourse in communities.
Council Post: The Biggest Social Media Trends Shaping 2025Social media in 2025 will increasingly focus on authenticity and connection, with passive consumption dominating over meaningful engagement.
Martha Stewart on Making Ugly Things Beautiful at CES 2025Martha Stewart emphasizes the importance of authenticity and adapting to technology in content creation and branding.
Council Post: The Biggest Social Media Trends Shaping 2025Social media in 2025 will increasingly focus on authenticity and connection, with passive consumption dominating over meaningful engagement.
Martha Stewart on Making Ugly Things Beautiful at CES 2025Martha Stewart emphasizes the importance of authenticity and adapting to technology in content creation and branding.
How To Create Your Personal Brand IdentityBuilding a personal brand identity is crucial for professional advancement.Self-reflection is essential to understand your unique value for personal branding.
Questions to ask yourself for a more meaningful lifeHappiness is often misconstrued as a product to be bought rather than an experience that embraces complexity and authenticity.
How To Create Your Personal Brand IdentityBuilding a personal brand identity is crucial for professional advancement.Self-reflection is essential to understand your unique value for personal branding.
Questions to ask yourself for a more meaningful lifeHappiness is often misconstrued as a product to be bought rather than an experience that embraces complexity and authenticity.
Tom Green reveals why he fled Hollywood for good: 'I'm very relieved'Tom Green left Hollywood for a more authentic life on a farm in Ontario, valuing personal freedom and connection to family and nature.
From having to settle for fat girl roles' as a teen to stardom: How Kate Winslet fought for her body's truthKate Winslet emphasizes the negative impact of media on body image, advocating for self-acceptance amid societal pressures.Winslet's authenticity and natural beauty set her apart in an industry obsessed with conventional standards.
Tom Green reveals why he fled Hollywood for good: 'I'm very relieved'Tom Green left Hollywood for a more authentic life on a farm in Ontario, valuing personal freedom and connection to family and nature.
From having to settle for fat girl roles' as a teen to stardom: How Kate Winslet fought for her body's truthKate Winslet emphasizes the negative impact of media on body image, advocating for self-acceptance amid societal pressures.Winslet's authenticity and natural beauty set her apart in an industry obsessed with conventional standards.
4 Life Lessons We Learned at Our January Nobody Cares EventPassions can be turned into successful careers with authenticity.Building genuine relationships is key to success.There is abundant opportunity in content creation.
Cazzie David, We Love You ForeverCazzie David's work challenges typical romantic comedy tropes, reflecting complex realities of modern relationships.
Want to boost your status? Show up as a likable badassTo enhance your status, embody both caring and capability, which others appreciate and respect.
How Reality TV Helps Explain Trump's SuccessTrump's appeal lies in his authenticity and unfiltered persona, resonating with voters in ways that defy conventional political norms.
Houston business PhoLicious is being featured on Shark TankJoseph and Anh Trousdale launched PhoLicious to bring restaurant-quality pho to homes, showcasing their entrepreneurial spirit and commitment to authenticity.
100+ Investments Later, These Are the Qualities I Always Look For in a Founder | EntrepreneurThe qualities of a founder, particularly urgency and authenticity, are crucial for business success.
Houston business PhoLicious is being featured on Shark TankJoseph and Anh Trousdale launched PhoLicious to bring restaurant-quality pho to homes, showcasing their entrepreneurial spirit and commitment to authenticity.
100+ Investments Later, These Are the Qualities I Always Look For in a Founder | EntrepreneurThe qualities of a founder, particularly urgency and authenticity, are crucial for business success.
Signature moves: are we losing the ability to write by hand?The autopen symbolizes the tension between efficiency and authenticity in American bureaucracy.
Barriers to AuthenticityAuthentic social identity development is crucial for psychological well-being and begins from birth.
Fee, fi, foTrump: how an ogre won back the White HouseShrek subverts traditional fairy tales by portraying an ogre's struggle against societal norms, reflecting themes of acceptance and authenticity.
25 Uncomplicated Products For People Just Looking For Stuff That WorksEditors independently select high-quality products to recommend, ensuring value and transparency.
Poor People Who Dated Rich People Are Sharing What They Actually LearnedFamily connections are more important than financial gain.Authenticity in relationships fosters deeper connections within families.
Here are 10 ways to spot a wrong woman.Prioritizing immediate gratification over healthy relationship values can be problematic.Authenticity in discussing past experiences is crucial for deep connections.Deflecting responsibility indicates a lack of accountability, harming relationships.Unrealistic expectations can lead to a toxic relationship dynamic.
Poor People Who Dated Rich People Are Sharing What They Actually LearnedFamily connections are more important than financial gain.Authenticity in relationships fosters deeper connections within families.
Here are 10 ways to spot a wrong woman.Prioritizing immediate gratification over healthy relationship values can be problematic.Authenticity in discussing past experiences is crucial for deep connections.Deflecting responsibility indicates a lack of accountability, harming relationships.Unrealistic expectations can lead to a toxic relationship dynamic.
The Real Deal: Why Authenticity Captivates UsAuthentic art profoundly stimulates the brain more than reproductions, activating areas linked to self-awareness and memory.
When a friend is struggling, they need an ally, not an opinion': 11 surprising habits that can ruin friendshipsHealthy relationships require authenticity rather than relentless teasing, promoting kindness in social interactions.
How did the mischevious Sabrina Carpenter become pop's latest sensation?Sabrina Carpenter's Tiny Desk performance highlighted her charm and authenticity, contrasting grandiose music spectacles.
Striving to Be a Good PersonStriving to be good can distort one's sense of self, making it more about others' expectations than personal authenticity.
Expressing Feelings Without Overwhelming Your PartnerBalance authenticity with emotional expression to avoid relationship strain.Reactive emotions often hide deeper, more vulnerable feelings that need recognition.Pause before sharing feelings to foster understanding and avoid conflict.
American Primeval' Gets Its Hands DirtyAmerican Primeval redefines the Western genre through a brutal, authentic portrayal of the American West, emphasizing grime and complexity over nostalgia.
RXBar combats 'New Year, New You' ads with B.S. Blocker TruckRXBar's campaign promotes self-acceptance and authenticity, countering unrealistic resolutions with a creative marketing approach.
I'm a sales associate at Coach. Here's how I spot fake bags - it's easier than you'd think.Spotting fake Coach bags relies on details like story patches, stitching, and the quality of materials used.
A Complete Unknown review: Timothee Chalamet puts in performance of the decade in Bob Dylan biopicThe film presents a raw and authentic portrayal of Bob Dylan's evolution amid societal upheaval and personal challenges, avoiding typical rock biopic clichés.
Bob Dylan on Film: A Guide to the Movies' True ShapeshifterBob Dylan's cinematic presence reflects his evolution as an artist, embodying unpredictability and a playful approach to authenticity and identity.
A Complete Unknown review: Timothee Chalamet puts in performance of the decade in Bob Dylan biopicThe film presents a raw and authentic portrayal of Bob Dylan's evolution amid societal upheaval and personal challenges, avoiding typical rock biopic clichés.
Bob Dylan on Film: A Guide to the Movies' True ShapeshifterBob Dylan's cinematic presence reflects his evolution as an artist, embodying unpredictability and a playful approach to authenticity and identity.
Hilaria Baldwin's latest cooking caper shows her Spanglish grift is here to stay, no matter how delusionalHilaria Baldwin's ongoing performance of a Spanish identity raises questions about authenticity and privilege.Her public cooking faux pas continue to stir ridicule and highlight her disconnection from genuine Spanish culture.
'The Fire Inside': Why Rachel Morrison, the First Woman Nominated for the Cinematography Oscar, Moved to DirectingRachel Morrison's film 'The Fire Inside' emphasizes authenticity and intimacy, showcasing her directorial prowess and dedication as both a filmmaker and a camera operator.
Jenna Bush Hager Reveals Her "Perfect" First Date Dinner Order - And The Food She'd Avoid: "You Want To Feel Demure"Hoda Kotb and Jenna Bush Hager emphasize the importance of authenticity in food choices on first dates.