Vans has named SZA as its Artistic Director, forming a multi-year creative partnership. This collaboration aims to merge her unique artistry with the brand's essence, involving her in shaping visual narratives and exclusive product collections. SZA has greatly impacted music and embodies a spirit of authenticity that aligns with Vans' values. She has established a personal connection with the brand long before this title. SZA's goal is to create works emphasizing joy and community while maintaining human connection. Their first project is a brand anthem celebrating personal growth.
SZA will not only star in campaigns but help shape them, steering the visual narrative and co-creating exclusive product collections that fuse her unique vision with Vans' youthful, irreverent DNA.
In Vans, I feel free. She's been lacing up Knu Skools and other Vans silhouettes for years, connecting with the ethos long before the title of Artistic Director was in play.
Now, her mission is to create work that celebrates joy, community, and creativity while refusing to dilute humanity and connection in the process.
The partnership's first creative drop is an original brand anthem-a dreamy, visual love letter to the beauty of becoming.
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