Keith McNally, in his memoir, criticizes the fake lives depicted on Instagram, expressing his shock at their perfection. His Instagram account serves to provoke, drawing attention to controversial figures and events, including his infamous ban of James Corden as a 'most abusive customer.' McNally admits to exaggerating his emotions to earn approval from his staff. Despite his criticisms, he acknowledges the seductive pull of attention and followers on social media, ultimately grappling with its influence in his life.
Keith McNally expressed his astonishment at the pretentious lives displayed on Instagram, stating, 'Once I'd figured out how it worked, I was shocked by the fictitious lives people presented on Instagram.' He later elaborated, "If this is the power of Instagram, I want no part of it. That's what I'd like to say. But I can't. I'm afraid the lure of gold coins is too much to resist."
After publicly calling out James Corden as 'the most abusive customer' at his restaurant, McNally banned him, later discussing his decision to un-ban him on Instagram. He reflected, 'Having fucked up myself more than most people, I strongly believe in second chances.'
McNally revealed his intention in using Instagram was partly to 'piss people off,' admitting 'I exaggerated my outrage to seek the approval of my young Balthazar staff.' This illustrates his complex relationship with social media.
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