#instagram

#instagram

Consumers are using social media platforms like Instagram to search for new products and services. Forbes research found that 24% of people primarily use social media to search online (versus traditional methods like Google search). Furthermore, 44% of Gen Z actively discover new brands on social media every day. Your ideal customers are likely already searching for businesses like yours on Instagram. Show up where they are to give your small business the best chance to be discovered.

Instagram is testing a feature that lets users shape their feeds intentionally. Inspired by the "dear algorithm" trend on Threads and likely TikTok's Manage Topics - the platform will surface a dedicated page highlighting what content it thinks users want. People can then add or remove topics to see more or less of certain content. Updates will first appear in Reels before expanding to Explore and the main Feed.

Instagram's trying out another way to help creators arrange brand sponsorship deals, this time via downloadable PDF summaries of your account stats that you can share with prospective business partners. As you can see in this example (shared by social media expert Matt Navarra), Instagram's developing a new option that would enable you to share account and content performance data in a simplified summary, which you can then pass on to third parties.

Instagram will soon launch a new Shareable Insights feature for its video editing app, Edits. During an IGU Fall session I attended that include a little over 30 creators, Instagram shared recently launched and upcoming features across both Instagram and Edits, including this new capability. It will allow creators to export insights about their account and specific media as a PDF.

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Who are the celebrities who have the biggest sway with young audiences, based on their Instagram following? According to this new listing from Visual Capitalist, Kylie Jenner tops the list, with 393 million IG followers, followed by soccer star Kylian Mbappe (126m), singer Billie Eilish (125m), and Lalisa Manoba from K-pop girl group Blackpink (105m). And while audience size along doesn't necessarily relate to influence,

As reported by Android Central, Instagram's updated user detection process will automatically limit interactions with certain accounts when it determines that the user is under 18, even if the user tries to lie about their age by listing an adult birth date. In Australia, for example, which is moving ahead with its own laws on teen social media access, regulators recently tested 60 different age verification approaches , from a range of vendors.

"It's my puppy," London said in the footage. "It's your puppy," answered Hilton. "Do you love her? Isn't she beautiful? She loves you." While the kids giggle, the dog zooms around the room. "You want her to chase you?" Hilton asked Phoenix. "Run around, she'll chase you. She'll go chase you!"

Big-time creators on Instagram just got a bit of welcome news. The platform is introducing inbox management tools to make it easier for influencers to wade through endless messages and requests. The tools include multi-select filters that let users sort through messages faster to find important correspondences. Remember, popular creators are getting hundreds upon hundreds of messages each day. The software lets these influencers add, edit or remove any filter, which should be helpful.

Instagram announced a new school experience for US college students. After verifying their student email through UNiDAYS, students can add a school banner to their profile and access a directory of confirmed classmates, organized by graduation year. Why It Matters: The feature is Instagram's take on TikTok's Campus Verification, which launched about a week ago. It allows students to connect with others on their campus - from making new friends, to finding other student creators to collaborate with, to recruiting peers for brand ambassador programs.

Instagram users are baffled after an innocuous, strawberry-adorned illustration of the words "immigrants make the country great" was flagged by the social media network and hidden by the platform's moderation tech. "We use technology or a review team to identify content that should be covered," a notice obscuring the post reads. "This post doesn't go against our Community Standards, but may contain images that some people might find upsetting." Other users encountered a "sensitive content" message on the same post. "This photo may contain graphic or violent content," it reads, even though the inoffensive post clearly doesn't.

Spotify and Instagram are cozying up for more seamless music sharing. Two new features make it easier for Spotify's nearly 700 million users to share their favorite tunes. When sharing a Spotify track to Instagram Stories, a short snippet of the song will now be included. When people view the story, they'll have an option to open the track in Spotify. They can do that by tapping the music sticker on your post.

A powerful Instagram presence is no longer optional; it is essential for modern brand identity.