#seo

#seo

The first thing to understand is that bad press on Google is rarely the product of just one thing. If that were the case, you would likely ignore the tiny bit and move on. The failure to bury negative search results in the first place tends to start with a lack of positive information about you or your business online. Your first step is to build a positive online presence. Your company should be producing positive news and content across a variety of channels.

Winery owners face more pressure than ever to sustain growth while keeping operational costs lean. Seasonal sales cycles, shifting alcohol consumption habits, and increasingly fragmented media channels have made it harder for small to midsize wine brands to reach new customers - especially online. Source: eMarketer At the same time, US wine buyers are more price-sensitive and brand-loyal than ever. According to 2024 data from eMarketer, nearly half of US adults say price is a "very important" factor when purchasing wine, while just 20% say the same about brand or ratings.

The global travel industry has entered an era where digital discovery drives decision-making. For destinations, hotels, and tourism boards, visibility is no longer just about glossy brochures or traditional ads-it's about being present where travelers are actively searching for inspiration, experiences, and bookings. In today's digital age, destination marketing requires a forward-thinking strategy that blends storytelling, technology, and media authority to capture attention and convert interest into action.

Australia's digital scene is buzzing, and some of the country's most talented agencies are leading the way. The Netty Awards are once again shining a light on these standouts, celebrating the creativity, strategy, and results that help brands capture attention and make a lasting impact online. From scroll-stopping social campaigns to clever digital strategies that drive real results, these agencies show that great work is as much about genuine connection as it is about clicks and follows.

If you ask a large language model (LLM) like ChatGPT or Google Gemini to solve your customers' pain points, it will give you an answer based on the easiest-to-verify information. That often includes published articles, consistent founder commentaries, structured product pages and other third-party references. If those answers do not include your brand, these learning models default to featuring your competitors.

Seasonal products create spikes in demand, drive urgency, and produce record-breaking sales, but they can quickly disappear from visibility if not properly prepared.

AI Overviews are transforming search marketing by allowing users to engage in natural dialogue with search engines, expecting comprehensive answers rather than lists of links.

John Mueller noted that "the higher the urgency, and the stronger the push of new acronyms, the more likely they're just making spam and scamming."

The PSO suite is now available as a standalone offer—fully compatible with all hosting platforms—allowing independent creators and small publishers to enhance their podcast SEO strategies.

Google does not use Google Analytics data for ranking websites, so if someone else mistakenly adds your analytics code, it won't impact your SEO.

ChatGPT now has over 180 million users and powers more than 800 million sessions each week, signaling a shift in how individuals interact with information.

The SEO industry is currently experiencing significant chatter regarding Google search ranking volatility, especially following the June 2025 core update.

"We are entering an era where content must serve two audiences simultaneously, humans and machines. That shift requires a very different mindset," said Chris Camacho, CEO at Cheil UK agency.

Google is preparing to roll out AI Mode ads widely, offering advertisers a powerful AI search experience where customers can explore complex questions with AI Mode.