#seo

#seo

1. What Are the Key Features Every Modern Business Website Should Have Today? Perfect for UX, performance, and custom web development discussion.

One thing I've seen folks get confused about is that "searching for your site's name" can be very different depending on what you consider your site's name to be. If your site's name is "Aware_Yak6509 Productions" and if your homepage is indexed, then probably you'll find your site in the search results for that name (what else can a search engine reasonably show?).

I'm looking for advice on free, long-term methods to improve Domain Authority for a content-focused website, without paid backlinks or link schemes. The site I'm working on is here for reference: http://whats-your-iq.com/ It's an informational platform around IQ testing, cognitive skills, and related educational content. The site already has: Original long-form articles Structured internal linking Clean technical setup (Core Web Vitals, mobile-first, indexing)

AI search builds on the same signals that support traditional SEO, but adds additional layers, especially in satisfying intent. Many LLMs rely on data grounded in the Bing index or other search indexes, and they evaluate not only how content is indexed but how clearly each page satisfies the intent behind a query. When several pages repeat the same information, those intent signals become harder for AI systems to interpret, reducing the likelihood that the correct version will be selected or summarized.

In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations and generated summaries. It might be challenging to get everyone in agreement on what's what, but let's try. AEO and GEO are not going away, and the faster the industry can align on what these acronyms mean, the better. From a strategic perspective, it doesn't matter that much since all SEO specialists should already be laying the foundations for AEO, GEO, and, of course, SEO.

I don't think brands need to do anything different, or that it changes things for brands,

Three weeks ago, I tested something that completely changed how I think about organic traffic. I opened ChatGPT and asked a simple question: "What's the best course on building SaaS with WordPress?" The answer that appeared stopped me cold. My course showed up as the first result, recommended directly by the AI with specific reasons why it was valuable. I hadn't paid for advertising. I hadn't done any special promotion.

Despite the rise of AI-generated summaries, ranking for key search terms remains essential, and authentic video content will become even more valuable for SEO and GEO visibility. SEO won't be going anywhere, GEO will still use top ranking results as one of the parameters when looking for references, so it's still important to rank on important keywords that are relevant to business.

It's increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic). The search landscape has changed exponentially this year, as more people turn to AI tools and platforms like ChatGPT to get information. And though referral traffic from AI platforms is still minuscule, many publishers are starting to track where they are cited in AI-generated responses to users' queries.

This Black Friday and Cyber Monday, it's more likely shoppers turn to ChatGPT to help with their holiday wish lists. Over the past year, AI platforms have gone mainstream with more users using them to research products, compare brands, hunt for deals and even automate purchasing. The changes in how people shop online has caused marketers to reconsider their SEO strategies to maintain brand visibility in the new zero-click search landscape.

A new study by SEO and GEO agency Nectiv just revealed that making one simple change-adding a table to your business' website-could improve your chances of getting referenced by ChatGPT. ChatGPT is 2.3 times more likely than Google to cite websites with tables, according to the study. Nectiv uncovered this finding by analyzing more than 25,000 webpages indexed by Google and nearly 8,800 webpages referenced by ChatGPT for the same search query.

In today's hyper-connected world, a brand's digital identity is paramount. As the online realm becomes increasingly saturated, businesses are seeking innovative ways to differentiate themselves and forge authentic connections with their audiences. They're strengthening their branding by moving beyond legacy conventions and embracing distinctive new Top Level Domains (TLDs). This shift isn't new, but it's accelerating rapidly. New TLD usage has grown by 50% in the past five years, with 745.5 million global registrations forecasted by 2030.

Adobe is acquiring Semrush for $1.9 billion. The creator of Photoshop and Acrobat wants to expand its marketing offering with SEO and AI search capabilities. The acquisition should help Adobe give companies better insight into their online visibility. Adobe is paying $12 per share, a premium of 77.5 percent over Tuesday's closing price. Semrush shares rose 55 percent before the market opened, a logical consequence of the news.

Shifts in search behavior have elevated the importance of implementing generative engine optimization best practices. While SEO has long rewarded relevance and authority, GEO picks up on those same signals - favoring brands AI considers credible, consistent and well-referenced across the web. In this new landscape, success depends on a brand's total digital footprint - not just owned channels, but everywhere credibility can be earned: media coverage, websites, reviews, forums and social platforms.