"When you open your HubSpot portal to create new content, you are faced with a choice: Landing Page or Website Page? From a raw HTML/code standpoint, they are technically the same. They both have a title, a URL, and page content. However, HubSpot separates them for reporting, analytics, and sitemap architecture. Choosing the wrong one can mess up your conversion data and SEO visibility."
"A HubSpot landing page is a specific canvas designed for one purpose: Conversion. It isolates the visitor from the rest of your website to focus them on a single offer. Landing pages generally have no global navigation. By removing the header and footer, you remove the "exit ramps," forcing the user to either convert (fill out the form) or leave. Common CTA (Call to Action) goals include contact form submissions, ebook downloads, webinar registrations, or meeting bookings."
HubSpot distinguishes Landing Pages and Website Pages to serve different goals and reporting needs. Landing Pages are optimized for conversions by removing global navigation, enabling A/B testing, and focusing metrics on form submissions and contact rate. Landing Pages are excluded from the XML sitemap by default and require manual inclusion for SEO. Website Pages include global navigation, are automatically included in the XML sitemap, and are analyzed in the Website Pages reporting tool. Selecting the wrong page type can skew conversion reporting and reduce SEO visibility, so choose the type that matches the primary objective.
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