"SEO has changed. It's not just about keywords and rankings anymore. With the rise of AI-driven search engines and changing platforms, businesses need to adapt. To remain visible and competitive, service businesses must adjust to these changes. A recent LOCALiQ report found that 60% of UK businesses have an SEO strategy. This shows that having an SEO plan is essential for increasing growth and online visibility."
"The time when getting high rankings on search engine results pages (SERPs) was the only way to attract attention had gone. AI-powered search tools that don't require clicks have changed how users find content. Features like AI summaries, highlighted snippets, and knowledge panels now dominate search results, giving users quick answers without visiting a website. This change means companies must focus on improving how users find their content."
AI-driven search engines and changing platforms are transforming SEO from a keyword-and-rankings focus to feature-driven visibility. Visibility now often occurs through AI summaries, highlighted snippets, and knowledge panels that provide answers without website visits. Generic SEO approaches are losing effectiveness, especially in specialist sectors that compete with large platforms and legacy website systems. Sixty percent of UK businesses have an SEO strategy, demonstrating the importance of SEO for growth and online visibility. Service businesses should prioritize high-quality, feature-optimized content and tailored SEO plans in 2026 to secure placement in AI-driven search features and maintain competitiveness.
Read at London Business News | Londonlovesbusiness.com
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