#search-visibility

#search-visibility

Consumers are using social media platforms like Instagram to search for new products and services. Forbes research found that 24% of people primarily use social media to search online (versus traditional methods like Google search). Furthermore, 44% of Gen Z actively discover new brands on social media every day. Your ideal customers are likely already searching for businesses like yours on Instagram. Show up where they are to give your small business the best chance to be discovered.

For cannabis dispensaries and brands, visibility is everything. In a crowded market where thousands of businesses compete for attention, many owners turn to traditional PR agencies hoping to secure headlines, boost their reputation, and drive traffic. What they don't realize until it's too late is that much of the PR industry is designed to bleed budgets dry while delivering little more than vanity press mentions and fleeting hype.

Starting on 7/6 I'm seeing a number of sites impacted by the September HCU(X) surge. It's early and they are not back to where they were... but a number of them are surging which is great to see.

Blogs are your playground for SEO keywords. When done right, they allow you to naturally sprinkle in your target keywords while offering real value to your audience.