The Drum Live 2025 is now in full swing - two days of debate and comment that bring our audience into the live workings of The Drum. In this live showdown of machine minds, we put four of the world's leading AI platforms (ChatGPT, Gemini, Perplexity and Claude) through their paces. Forget the research papers. How about testing AI's marketing capabilities live on stage? In this session at The Drum Live, we have four large language models battling it out, responding to a series of marketing prompts to see which could deliver the sharpest ideas with the least amount of jargon.
Cybersecurity veteran Brian Gumbel - president and chief operating officer (COO) at Dataminr - works at the confluence of real-time information and AI. Mainlined into humanity's daily maelstrom of data, Dataminr detects events "on average 5 hours ahead of the Associated Press" - it picked up the 2024 Baltimore bridge collapse, for example, about an hour ahead of all mainstream media sources. The accuracy rate of its "news" is, says Gumbel, a highly impressive 99.5%.
Researchers took a stripped-down version of GPT-a model with only about two million parameters-and trained it on individual medical diagnoses like hypertension and diabetes. Each code became a token, like a word in the sentence of a prompt, and each person's medical history became a story unfolding over time. For a little context, GPT-4 and GPT-5 are believed to have hundreds of billions to trillions of parameters, making them hundreds of thousands of times larger than this small model.
GAIA is revolutionising the legal industry with AI that automates legal work and empowers legal professionals to work more efficiently and effectively. We're building the future of legal technology, and we are looking for a driven, versatile person to help accelerate our growth. The Role As we scale, we're looking for an exceptional Product Engineer who's passionate about experimenting with large language models (LLMs), turning ideas into working prototypes, and pushing the boundaries of how AI transforms knowledge-heavy industries.
The success of DeepSeek's powerful artificial intelligence (AI) model R1 that made the US stock market plummet when it was released in January did not hinge on being trained on the output of its rivals, researchers at the Chinese firm have said. The statement came in documents released alongside a peer-reviewed version of the R1 model, published today in Nature.
For decades, public relations agencies controlled the gatekeeping process between brands and media. Companies relied on bloated retainers, traditional press kits, and personal connections to get coverage. But that model is fading fast. Today, anyone with an internet connection can leverage AI to create compelling press releases, distribute them on platforms like PRWeb, and pitch journalists directly-often faster, cheaper, and with more precision than legacy firms.
Paid media has always been about positioning-brands spending strategically to reach audiences where they live, scroll, and search. But the definition of "visibility" is shifting. Today, being seen is no longer limited to ad placements, keyword bidding, or social media impressions. Artificial intelligence has become the new filter through which information is discovered, recommended, and trusted. The rise of large language models (LLMs) like ChatGPT, Perplexity, and Claude, combined with real-time indexing from Google and Apple News, has changed how people interact with content.
Y Combinator startup Eloquent AI has raised $7.4 million in seed funding to provide AI-fueled customer service in the financial services industry. The startup says its AI product can help with complex, regulated workflows, such as onboarding new customers and unfreezing bank cards. Eloquent was cofounded by Tugce Bulut, who previously cofounded market research startup Streetbees. Bulut left the company two years ago. Last month it went into administration and laid off all staff.
AI mode is an advanced version of Google Search that uses large language models to summarise information from the web, so you can spend more time on Google than visiting websites. Google AI mode advanced analysis Source: BleepingComputer Google AI mode can answer complex answers, process images, summarize information on the web, create tables, graphs, charts, and even help you code.
With artificial intelligence integrating - or infiltrating - into every corner of our lives, some less-than-ethical mental health professionals have begun using it in secret, causing major trust issues for the vulnerable clients who pay them for their sensitivity and confidentiality. As MIT Technology Review reports, therapists have used OpenAI's ChatGPT and other large language models (LLMs) for everything from email and message responses to, in one particularly egregious case, suggesting questions to ask a patient mid-session.
Last month, at the 33rd annual DEF CON, the world's largest hacker convention in Las Vegas, Anthropic researcher Keane Lucas took the stage. A former U.S. Air Force captain with a Ph.D. in electrical and computer engineering from Carnegie Mellon, Lucas wasn't there to unveil flashy cybersecurity exploits. Instead, he showed how Claude, Anthropic's family of large language models, has quietly outperformed many human competitors in hacking contests - the kind used to train and test cybersecurity skills in a safe, legal environment.
A phrase I've often clung to regarding artificial intelligence is one that is also cloaked in a bit of techno-mystery. And I bet you've heard it as part of the lexicon of technology and imagination: "emergent abilities." It's common to hear that large language models (LLMs) have these curious "emergent" behaviors that are often coupled with linguistic partners like scaling and complexity. And yes, I'm guilty too.
Not long ago, a storefront sign was the most important marketing channel a retailer had. If you didn't have one, customers didn't know you existed. Today, for mortgage companies, that sign has been replaced by something else entirely: search. But with borrowers now turning to ChatGPT and other AI tools instead of Google, even ranking on the first page may not mean you'll be found.
