"The feature, called Help Me Decide, will automatically appear at the top of a product detail page after shoppers have looked at several similar items, suggesting they need help. Those who tap the button will see a single product recommendation based on their shopping history. The tool, available on Amazon's smartphone app or through a mobile browser, uses large language models to recommend a product by matching a shopper's purchase history with product descriptions and reviews."
"While shoppers can use a variety of Amazon tools to research products during a search on the e-commerce site, Help Me Decide will offer one product with a clear explanation of why it's a great choice, the company said. A shopper can also choose to see more expensive and cheaper options. For example, Help Me Decide might recommend an all-season, four-person tent if a person browsing tents has previously purchased cold-weather sleeping bags and hiking boots for their children, according to Amazon."
"Initially, the tool will be available to millions of US consumers picked randomly, suggesting a limited test to see how it performs and whether shoppers use it. Amazon said it will roll the tool out more broadly in the coming months. Technology companies and retailers are experimenting with ways to use artificial intelligence to transform the shopping experience, which is still largely powered by search engines that reveal a mix of advertised products and organic results in response to queries."
Help Me Decide automatically appears after shoppers view several similar items and offers a single product recommendation based on a customer's purchase history matched against product descriptions and reviews using large language models. The feature appears on Amazon's smartphone app and mobile browser and provides a clear explanation for the pick while allowing shoppers to view cheaper or more expensive alternatives. Amazon already deployed an AI chatbot, Rufus, to all US customers in 2024. The tool is initially randomized among millions of US consumers for testing and will expand in coming months as retailers explore AI-driven shopping experiences beyond traditional search results and ads.
Read at www.mercurynews.com
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