#ai-marketing
#ai-marketing

Marketing tech

XPON Technologies Acquires Alpha Digital to Boost AI Growth - TipRanks.com

XPON Technologies Group Ltd. acquires Alpha Digital to boost its AI-driven growth and profitability.

The acquisition is designed to enhance XPON's digital marketing services.

fromZDNET

3 weeks ago

Marketing tech

I paid $20 for an AI marketing agent - and here's what it got me

AI agents claim to automate marketing but often fail to meet expectations and cannot replace human-generated strategies.

fromLawSites

2 days ago

Marketing tech

FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors

FirmPilot raised $11.7 million in funding to revolutionize legal marketing for law firms using AI technology.

fromTipRanks Financial

Marketing tech

XPON Technologies Acquires Alpha Digital to Boost AI Growth - TipRanks.com

XPON Technologies Group Ltd. acquires Alpha Digital to boost its AI-driven growth and profitability.

The acquisition is designed to enhance XPON's digital marketing services.

more#digital-marketing

#performance-max

3 days ago

Google Rolls Out Improved AI Search Ad Options

Google's AI Max improves ad targeting and increases conversions for marketers using Search campaigns.

Marketing tech

Google Adds More Reporting Elements for Performance Max Campaigns

Google's Performance Max updates offer enhanced channel-level reporting and insights.

Improved error reporting aids in campaign optimization.

New Search insights help focus on high-performing terms.

3 days ago

Google Rolls Out Improved AI Search Ad Options

Google's AI Max improves ad targeting and increases conversions for marketers using Search campaigns.

Marketing tech

Google Adds More Reporting Elements for Performance Max Campaigns

Google's Performance Max updates offer enhanced channel-level reporting and insights.

Improved error reporting aids in campaign optimization.

New Search insights help focus on high-performing terms.

more#performance-max

#content-creation

Social media marketing

AI agents for social media: How to use them right now + what you can expect in the future

AI is transforming marketing and social media strategies, promising greater audience engagement and content creation capabilities.

9 months ago

Artificial intelligence

How AI Is Revolutionizing the Marketing Landscape | Entrepreneur

Identity verification will be crucial for ethical AI use in marketing.

Social media marketing

AI agents for social media: How to use them right now + what you can expect in the future

AI is transforming marketing and social media strategies, promising greater audience engagement and content creation capabilities.

9 months ago

Artificial intelligence

How AI Is Revolutionizing the Marketing Landscape | Entrepreneur

Identity verification will be crucial for ethical AI use in marketing.

more#content-creation

#automation

Artificial intelligence

9 Best AI Marketing Bots I Use at Work in 2024

AI marketing bots are essential for solopreneurs to automate tasks and focus on building connections.

The rise of AI marketing tools stems from their ability to enhance efficiency and reduce costs.

fromCopyblogger

Marketing tech

AI For Freelancers: Actionable Strategies (with Examples)

Freelancers can leverage AI to automate administrative tasks and enhance marketing strategies.

Artificial intelligence

9 Best AI Marketing Bots I Use at Work in 2024

AI marketing bots are essential for solopreneurs to automate tasks and focus on building connections.

The rise of AI marketing tools stems from their ability to enhance efficiency and reduce costs.

fromCopyblogger

Marketing tech

AI For Freelancers: Actionable Strategies (with Examples)

Freelancers can leverage AI to automate administrative tasks and enhance marketing strategies.

more#automation

fromGeeky Gadgets

This ONE Ultimate Marketing Prompt Will Elevate Your Business to the Next Level

AI-powered prompts can enhance marketing efficiency and insights.

One prompt can revolutionize SEO, branding, and more.

AI tools provide innovative strategies from elite marketers.

Unlocking creativity through AI in marketing is essential.

#advertising

fromMarketplace

Super Bowl to feature AI product ads from Big Tech - Marketplace

Companies are cautious about how to market AI in Super Bowl ads to avoid backlash.

AI commercials are expected to be a significant trend during the Super Bowl broadcasts.

Marketers may use AI in creating Super Bowl commercials while still drawing on traditional strategies.

fromExchangewire

Marketing tech

Mass Mutual Campaign Starring NCAA Star Flau'jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads - ExchangeWire.com

Mass Mutual's ad tops March Madness emotional engagement with significant viewer response.

fromMarketplace

Super Bowl to feature AI product ads from Big Tech - Marketplace

Companies are cautious about how to market AI in Super Bowl ads to avoid backlash.

AI commercials are expected to be a significant trend during the Super Bowl broadcasts.

Marketers may use AI in creating Super Bowl commercials while still drawing on traditional strategies.

fromExchangewire

Marketing tech

Mass Mutual Campaign Starring NCAA Star Flau'jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads - ExchangeWire.com

Mass Mutual's ad tops March Madness emotional engagement with significant viewer response.

Artificial intelligence

Tap Into These AI Loopholes to Generate 7-Figure Profits | Entrepreneur

AI can unlock significant profits by exploiting deep data insights rather than just saving time.

fromSfgate

Marketing

The Best Online Marketing Strategies for the Holidays This Year

Marketers should adopt multichannel strategies to capture the projected increase in holiday spending.

Mobile optimization and targeted ads are crucial for effective holiday marketing in 2024.

Artificial intelligence

Tap Into These AI Loopholes to Generate 7-Figure Profits | Entrepreneur

AI can unlock significant profits by exploiting deep data insights rather than just saving time.

fromSfgate

Marketing

The Best Online Marketing Strategies for the Holidays This Year

Marketers should adopt multichannel strategies to capture the projected increase in holiday spending.

Mobile optimization and targeted ads are crucial for effective holiday marketing in 2024.

more#consumer-behavior

fromBusiness Insider

Here's an exclusive look at the pitch deck that landed AI agent startup Auxia $23.5 million in funding

Auxia raised $23.5 million to enhance AI-driven marketing solutions for personalized consumer engagement.

The startup aims to utilize AI agents to bridge customer data collection and application effectively.

#customer-experience

fromMarTech

Why ignoring consumers' AI concerns will be a costly mistake | MarTech

Marketers embrace AI for its benefits, while consumers harbor significant skepticism and privacy concerns.

fromClickUp

Artificial intelligence

How to Use AI in Marketing: 10 Effective Examples | ClickUp

AI is revolutionizing marketing, making it data-driven rather than instinct-based.

fromMarTech

Why ignoring consumers' AI concerns will be a costly mistake | MarTech

Marketers embrace AI for its benefits, while consumers harbor significant skepticism and privacy concerns.

fromClickUp

How to Use AI in Marketing: 10 Effective Examples | ClickUp

AI is revolutionizing marketing, making it data-driven rather than instinct-based.

more#customer-experience

The Email Marketing Strategies Beyonce, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Successful newsletters attract and retain diverse audiences through authentic engagement and consistent, quality content.

LinkedIn Expands AI-Powered Ad Targeting Tools

Predictive Audiences leverages LinkedIn's AI to enhance targeting for marketers.

fromForbes

2 months ago

Microsoft Surprises Google Users-Ask For Gemini, Get Copilot Instead

Microsoft's Copilot is being aggressively marketed to Google users via search results.

Google has criticized Microsoft's marketing tactics as deceptive and manipulative.

Growth hacking

fromBusiness Insider

2 months ago

Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire Ventures

Hightouch secures $80 million Series C funding, achieving unicorn status with a focus on data activation for marketing and sales.

fromDigiday

Artificial intelligence

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

AI-powered search tools like ChatGPT significantly boost traffic and sales for brands like Viv, changing the landscape of product searches.

fromHackernoon

2 years ago

Miscellaneous

The HackerNoon Newsletter: Heres Why High Achievers Feel Like Failures (12/29/2024) | HackerNoon

The focus is on innovations in marketing, security, and blockchain technology as core themes in today's tech narratives.

fromTechRadar

4 months ago

This new digital marketing tool can generate an entire marketing campaign with just a few prompts

Promeo's AI marketing tool enhances creativity and efficiency with local processing for privacy and speed benefits.

fromAdweek

4 months ago

Marketing

The Omnicom-IPG Acquisition Looks Like a Good Bet. Here's Why It May Also Be a Risky One

Omnicom's acquisition of Interpublic Group could create the world's largest ad firm, but faces complex integration challenges and regulatory scrutiny.

fromModern Retail

Artificial intelligence

AI played a bigger role in this year's Black Friday and Cyber Monday

CB2 effectively utilized AI in its marketing campaigns, leading to increased customer engagement during the holiday season.

Artificial intelligence

How B2C Companies Leverage AI Marketing [Examples & Tips]

AI tools are enabling significant improvements in B2C marketing, enhancing personalization and efficiency in various campaigns.

from24/7 Wall St.

Growth hacking

Is AppLovin a Buy?

AppLovin's innovative AI-driven adtech platform has significantly boosted its stock value, raising questions about sustainability.

fromFast Company

Artificial intelligence

Can we all just calm down about Coke's AI holiday commercials?

Coca-Cola's new AI-generated holiday ads prompt mixed reactions, with critics questioning the authenticity while market research indicates positive consumer engagement.

7 months ago

Artificial intelligence

How a Single PowerPoint Raised $300 Million for This Founder | Entrepreneur

David Jones believes AI will fundamentally transform marketing strategies, emphasizing customization and data-driven interactions with consumers.