#ai-marketing

#ai-marketing

AI is no longer a niche in marketing; it is a must-have for powerful, measurable, and effective performance. There was a time when Artificial Intelligence looked like a futuristic project, mostly present in movies, cinemas, and books. Nowadays, AI is present in most use cases and industries around the world, making our lives easier. Speaking of use cases, AI is being widely used in marketing, opening the path to success in many industries.

If you haven't seen them yet, OpenAI's launched new ad campaign of short 30 seconds videos that embed AI into an idealised, warmly analog, version of the past. They're quite visually pleasing, to be honest, with a slight VHS grain and muted colours, and depict very relatable everyday scenarios like wanting to impress a girl or getting fitter. They lean hard on 80s soundtracks and cheesy movie vibes.

If you haven't seen them yet, OpenAI's launched new ad campaign of short 30 seconds videos that embed AI into an idealised, warmly analog, version of the past. They're quite visually pleasing, to be honest, with a slight VHS grain and muted colours, and depict very relatable everyday scenarios like wanting to impress a girl or getting fitter. They lean hard on 80s soundtracks and cheesy movie vibes.

To justify AI investment, marketers must show whether campaigns convert better, leads improve in quality, brand metrics lift or return on ad spend (ROAS) rises - and then validate that AI was directly responsible. Define the right performance question Before measuring, clarify what AI is expected to impact. Start with specific, outcome-based questions: Will AI-generated product descriptions increase mobile conversion rates compared to our current copy? Does AI-driven bidding deliver a lower cost per acquisition on our key audiences than manual bidding did last quarter?

So when he heard about Toast's AI Marketing Assistant , Kostas saw an opportunity to keep marketing on track without adding hours to his workload. For busy restaurant managers, tools like Toast's AI Marketing Assistant can have a huge impact. With one easy-to-use feature that removes guesswork, suggests data-driven campaigns, and tracks real results, restaurants can finally make marketing work for them, not against their schedule.

When shiny new tech meets reality I've always been a bit of a geek. I love trying out the latest technology, especially when it saves time or helps me create something better. I've also learned that shiny new tools don't always live up to the hype. Some take longer to master than the time they're supposed to save. Others are unreliable or rough around the edges until years of updates smooth them out. And sometimes, they never deliver on their promise at all.

Marketers' days are still filled with content creation, switching between far too many tools and balancing software and human partnerships, but AI has now entered the chat. Marketers charged with driving growth now spend a significant amount of time prompting, training, and cajoling artificial intelligence. There have been breakthroughs and AI is starting to fulfill on the long-awaited promise of turning loyal marketers into department heroes.

You should know that in this crazy, often upside-down word, no matter what, AI loves you. You should also know that the love AI offers is 100 percent a marketing strategy. As an inventor of one of the first AI platforms and a heavy user of the current crop, let me kick off this article by recklessly speculating that the makers of some of today's AI platforms want to be - in short - a single solution to all the world's problems.

The Original Tamale Company, a family-run small business in Los Angeles, made a viral ad with AI that garnered over 22 million views in three weeks.

Mango's revenue from social media ads has quadrupled since implementing Smartly, an AI-driven performance marketing tool, which allows for quick toggle of different versions of ad creatives.

Healthline is fined $1.55 million for violating CCPA due to misuse of user data through ad targeting during streaming, highlighting consent issues and regulatory scrutiny.

AI tools can significantly enhance consumer personalization in e-commerce by analyzing customer data to provide tailored shopping experiences, improving engagement rates and sales conversions.

"The trend of using AI-generated videos for product testimonials might seem innovative, but it risks eroding trust in brand communication and authenticity, ultimately harming customers' perception."

The AI marketing agent (Kleo) is designed to help businesses, agencies and enterprises simplify marketing tasks to streamline business growth. This agent enables Wix and Wix Studio users to efficiently develop...

Brands are integrating AI-generated personas into their marketing strategies, using digital tools to enhance customer engagement through virtual assistants and hyper-realistic avatars.

Reddit's new shopping ads doubled return on ad spend and increased product catalog usage, marking a strategic shift to integrate shopping into the social media experience.

Luke Harries, Head of Growth at ElevenLabs, discusses how AI transformations in marketing—including polished case studies and a custom translation system—can cut costs while boosting efficiency.

"Any large content publisher that is reliant on site traffic has seen major losses in the past year. Depending on the vertical we're seeing anywhere from 25% to 75% of reduction in site traffic."

AI agents promise revolutionary marketing solutions, yet my $20 investment left me disappointed and reaffirms my belief that personalized strategies outweigh automated systems.