The article discusses the evolution of social media management tools from the early days of TweetDeck to the emergence of AI technologies influencing marketing practices today. Agentic AI represents a significant advancement, offering automated solutions that operate under certain guidelines. However, current offerings mainly consist of AI assistants requiring human input rather than fully autonomous agents. The landscape is evolving quickly, but marketers must navigate the hype and explore practical applications of AI in their strategies.
AI is already changing how I think about connecting with my audiences, creating content that reaches them, and competing in an extremely crowded online space.
Despite the hype around agentic AI, few social media management platforms today offer true AI agents - the kind that listen, learn, and act without human approval.
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