fromExchangewire
15 hours agoRetail Media: Will Every Storefront Become an Ad Network?
American Express announced the launch of Amex Ads. The platform will allow brands to tap into its extensive trove of first-party customer data, with the opportunity of targeting audiences of up to 34 million US cardholders. Duolingo also joined the party, with the launch of a direct ad sales platform which allows advertisers to buy premium in-app inventory and custom ad formats.
Marketing tech