#agentic-ai

#agentic-ai

On Monday, Amazon Ads opened a beta program for its new MCP server that connects preexisting software systems and their APIs to agentic AI systems. Amazon Ads hosts the infrastructure on behalf of advertisers, said Paula Despins, Amazon Ads' VP of ads measurement. The Amazon Ads MCP will also be natively integrated with Amazon campaign management tools, she added, though on the AI side clients can bring in their own LLM or agentic AI solution.

By mid-2026, at least one major global enterprise will fall to a breach caused or significantly advanced by a fully autonomous agentic AI system.

There has been a lot of coverage of the jobs that might disappear due to agentic artificial intelligence-the technology which learns about your business from the data you feed it and then undertakes many of the tasks itself. Less prominent is the story of the jobs that will, and are already, being created. "In the near term, AI is creating more jobs than it is replacing," reads an against-the-grain report by LinkedIn, the social media and employment platform. We should all give thanks for that.

Businesses are acting fast to adopt agentic AI- artificial intelligence systems that work without human guidance-but have been much slower to put governance in place to oversee them, a new survey shows. That mismatch is a major source of risk in AI adoption. In my view, it's also a business opportunity. I'm a professor of management information systems at Drexel University's LeBow College of Business,

With many AI projects failing, there's no one-size-fits-all formula for advancing AI proofs of concept to real-world use in the corporate world. But two companies, Ernst & Young (EY) and Lumen, have had success - though they've tackled the issue in dramatically different ways. EY, being in a regulated space of finance and tax, has embraced what it sees as a measured and responsible approach while managing the risks that come with rolling out new technology. Lumen has been more aggressive, working to create an AI culture at the company by giving all employees AI tools from day one.

Salesforce is getting cosier with the US Army via a deal worth up to $5.6 billion, selling cloud analytics as the groundwork for a future agentic AI push across the service and the wider DoD. Salesforce announced the 10-year deal on Monday, which it said would equip the Army with a Salesforce-based cloud data analytics system "as the foundation for its agentic enterprise,"

Developing effective agentic AI requires a new research playbook. When systems plan, decide, and act on our behalf, UX moves beyond usability testing into the realm of trust, consent, and accountability. Victor Yocco outlines the research methods needed to design agentic AI systems responsibly. Agentic AI stands ready to transform customer experience and operational efficiency, necessitating a new strategic approach from leadership.

Digiday attempted to gauge market engagement after the dust had settled, and backers have started to put in the hard yards. First, it's worth a recap of what exactly AdCP is - for some, it's an open-source bridge between today's programmatic infrastructure and the dawn of the agentic era - or, as Digiday's Tim Peterson phrased it, "openRTB for the agentic AI era" (see video below).

AI is not simply being added as another layer of automation,

Developing effective agentic AI requires a new research playbook. When systems plan, decide, and act on our behalf, UX moves beyond usability testing into the realm of trust, consent, and accountability. Victor Yocco outlines the research methods needed to design agentic AI systems responsibly. Agentic AI stands ready to transform customer experience and operational efficiency, necessitating a new strategic approach from leadership. This evolution in artificial intelligence empowers systems to plan, execute, and persist in tasks, moving beyond simple recommendations to proactive action.

Central to the GA release is Agentic Chat. This functionality builds on the previously introduced Duo Chat but goes a step further by leveraging context from virtually every part of GitLab. Think of issues, merge requests, CI/CD pipelines, and security findings. Agentic Chat can not only advise, but also actually perform actions on behalf of developers, depending on the rights and approvals that have been set.

Peter Drucker saw this symbiosis first. He realized that the new industrial order would depend on a worker who produced ideas instead of widgets. The knowledge worker became the engine of prosperity, and management became the social technology that synchronized millions of minds. The modern firm was as much an invention as the transistor it depended on. Three decades later, Tom Peters caught the next wave.

Agentic AI can change how companies perform operations and how individuals access information. This technology can provide relevant information sooner and complete basic tasks. Right now, this technology is the worst that it will ever be. As agentic AI gets better, demand for these solutions will grow. These three stocks are poised to benefit from this growing industry. Amazon (AMZN) Amazon ( NASDAQ:AMZN) offers the largest cloud platform, and that technology acts as the backbone for agentic AI.

Going into the Consumer Electronics Showcase, there are a few things you expect to see every year when you enter the main convention center show floor - like dancing robots, for example. (Bonus points if they don't fall down .) At C-Space, which is the convention's digital advertising hub, the innovation might be a little less eye-grabbing (and, hopefully, less laugh-inducing.) But for marketers, there's still a lot to take in. Heck, some of it might even be useful!

Accenture is betting that the future of retail will run through AI with an investment in Profitmind, an agent-based platform that automates pricing decisions, inventory management, and planning. "Profitmind bridges the gap between insight and action through agentic AI," Accenture global retail lead Jill Standish said in a statement that announced Accenture's buy in. "It mirrors how retailers run their businesses, linking data from multiple sources for clear, prioritized recommendations that can be trusted and executed quickly in response to an increasingly competitive industry."

On Tuesday, Walmart execs said they would put ads in Sparky, its AI shopping agent, as well as provide generative AI-powered performance insights and creative. There's also Marty, Walmart's agentic advertising assistant, in beta for sponsored search campaigns to help with billing and bidding, with plans to make it available widely later this year. The announcements come on the heels of Walmart's tests last year with Sparky and Marty.

Reddit has launched an AI-powered media-buying tool designed to automate core aspects of advertising on its platform, including audience targeting, bidding, and creative optimisation. The product, called Max Campaign, is positioned as a way to attract performance-focused advertisers while responding to ongoing concerns around transparency in automated advertising tools. Integrated into Reddit Ads Manager, Max Campaigns is intended to simplify how brands plan, set up, and run campaigns.

AgenticOS provides a system-level layer that allows agents to plan, transact, and optimise programmatic advertising with speed, consistency, and control. PubMatic is launching AgenticOS in close partnership with a group of forward-leaning advertisers, agencies, and publishers actively engaged in testing, shaping, and deploying agent-led workflows, providing real-world validation and innovation for the next phase of AI-native advertising. Advertising is compounding across new devices and formats, hundreds of thousands of new entrant advertisers, and billions of global users, placing increasing pressure on legacy programmatic systems.

Behind the scenes at GSMArena HQ, it was just as busy. Testing devices, digging into specs, breaking news as it happens, and turning complex PR terminology into clear, useful information for millions of readers and viewers around the world. In terms of numbers, we added over 780 new devices to our database and published nearly 5,000 news articles. The review team explored over 140 smartphones and tablets in our usual detailed format,

The deal is sure to turn heads too. Manus and its parent company Butterfly Effect are now based in Singapore but were founded in China - a country with a fraught relationship to the U.S tech industry - and maintain operations there. Facebook's parent company will reportedly pay more than $2 billion to acquire the startup, which it hopes will bolster its own lagging AI capabilities.

Agentic artificial intelligence tools are slated to dominate federal and consumer markets in the coming year, major tech players predict, underscoring the role data organization and cloud computing will play in delivering tailored agentic solutions. Agentic AI, which describes autonomous AI systems that are capable of executing specific tasks with little to no human interaction required, was a hot topic in federal and private sector procurement. Major vendors are responding to the ongoing demand for agentic technology with a holistic infrastructure approach for the coming year.