"On Tuesday, the ad measurement firm iSpot introduced SAGE, an agentic AI platform with a "ChatGPT-like interface" that media buyers can use to generate campaign planning ideas, according to iSpot CEO Sean Muller. The platform includes separate agents for creative planning and performance analysis, along with features for competitive intelligence. ISpot joins a growing list of ad tech companies launching conversational AI dashboards that let clients query campaign data directly,"
"With SAGE, iSpot aims to improve how the ad industry measures the effectiveness of ads, from the creative all the way to business outcomes, Muller told AdExchanger. SAGE was two years in the making, and, late last year, iSpot launched it in private alpha with 12 brands actively testing it. These brands include Airbnb, General Motors and Balance of Nature, which is a whole food supplement brand with direct-to-consumer products, such as capsules and powders."
"ISpot also introduced a Super Bowl dashboard for SAGE, which it made available to a select group of clients ahead of the Big Game on Sunday. The Super Bowl-themed view prompts buyers to ask the interface questions, such as, "What was the most likable Super Bowl commercial last weekend and why?" Because what better time to start exploring advertising success patterns than a cultural tentpole moment as massive as the Super Bowl?"
SAGE is an agentic AI platform from iSpot that provides a ChatGPT-like interface for media buyers to generate campaign planning ideas and query campaign data directly. The platform includes separate agents for creative planning and performance analysis, plus competitive intelligence features. iSpot links outcomes-based measurement data such as surveys and ad placements to ad performance, including consumer responses, sales, and other business outcomes. SAGE entered private alpha after two years of development with 12 brands testing it, including Airbnb and General Motors. A Super Bowl dashboard prompts clients to analyze ad likability and creative success patterns around high-profile events.
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