#media-planning
#media-planning

Marketing tech

Edo extends data interoperability for TV outcomes measurement

Edo's new tool enhances media planning by optimizing audience engagement data across platforms.

Advertisers can leverage predictive outcomes to improve ad-driven engagement significantly.

Interoperability is crucial for marketing data in the evolving media landscape.

Media industry

4 days ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.

fromMarketing Dive

Marketing tech

Edo extends data interoperability for TV outcomes measurement

Edo's new tool enhances media planning by optimizing audience engagement data across platforms.

Advertisers can leverage predictive outcomes to improve ad-driven engagement significantly.

Interoperability is crucial for marketing data in the evolving media landscape.

more#advertising-trends

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.

Human expertise is vital to understand consumer behavior in a complex market.

The evolution of content consumption necessitates an evolution in advertising strategies.

Marketing

How Spotify won over media planners using... Excel spreadsheets

Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.

Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

Consumer mindset greatly influences advertising receptivity, stressing the need for targeted strategies.

Marketing

Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

Attention is a crucial factor influencing brand metrics and purchase behaviors.

fromClickUp

Marketing

How to Create a Media Plan That Drives Results | ClickUp

A well-crafted media plan enhances marketing ROI by strategically guiding media channel selection and campaign execution.

Marketing

Winners announced at The Drum Awards for Digital Experience 2024

Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.

Media industry

5 days ago

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.

Human expertise is vital to understand consumer behavior in a complex market.

The evolution of content consumption necessitates an evolution in advertising strategies.

Marketing

How Spotify won over media planners using... Excel spreadsheets

Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.

Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

Consumer mindset greatly influences advertising receptivity, stressing the need for targeted strategies.

Marketing

Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

Attention is a crucial factor influencing brand metrics and purchase behaviors.

fromClickUp

Marketing

How to Create a Media Plan That Drives Results | ClickUp

A well-crafted media plan enhances marketing ROI by strategically guiding media channel selection and campaign execution.

Marketing

Winners announced at The Drum Awards for Digital Experience 2024

Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.

Advertisers are pulling back due to perceived unfair negotiation processes.

#data-integration

fromDigiday

1 month ago

Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

Agency holding companies are shifting towards more integrated operating models that enhance their market strategies and client engagement.

Marketing

MINT & Redmill Solutions Announce a Global Partnership

MINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.

fromDigiday

1 month ago

Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

Agency holding companies are shifting towards more integrated operating models that enhance their market strategies and client engagement.

Marketing

MINT & Redmill Solutions Announce a Global Partnership

MINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.

more#data-integration

Marketing

fromDigiday

Buoyed by Roblox's rise, agency holdcos express confidence in gaming for 2025

Gaming agencies have seen unprecedented growth in 2024, largely driven by Roblox.

Dentsu has doubled its gaming bookings, with integrated strategies becoming essential.

Agency gaming divisions are adapting to align with increasing client interest.

#programmatic-advertising

Marketing

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.

Marketing

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.

6 months ago

Marketing tech

The Modern Media Planner Buyer - From Old School to Future Resilient

The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.

Marketing

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.

more#programmatic-advertising

6 months ago

Marketing tech

The Modern Media Planner Buyer - From Old School to Future Resilient

The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.

fromMarketing Dive