#media-planning

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fromClickUp
2 days ago

How to Plan Your PR Calendar for 2025 (+Templates) | ClickUp

A PR calendar is a planning tool that maps out key PR activities, campaigns, events, and media opportunities over a specific timeframe, usually monthly, quarterly, or annually.
Public health
#advertising
Media industry
fromThe Drum
2 months ago

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.
Human expertise is vital to understand consumer behavior in a complex market.
The evolution of content consumption necessitates an evolution in advertising strategies.
Marketing tech
fromMarketing Dive
1 month ago

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Amazon introduces innovative ad formats for Prime Video, enhancing viewer engagement and creating opportunities for advertisers.
Fashion & style
fromThe Drum
2 months ago

You wouldn't wear flip flops to the Met Gala. Does your media plan need a dress code?

Media acts as a 'dress code' for advertising, guiding creativity and effectiveness.
fromExchangewire
2 months ago
Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

Media industry
fromThe Drum
2 months ago

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.
Human expertise is vital to understand consumer behavior in a complex market.
The evolution of content consumption necessitates an evolution in advertising strategies.
Marketing tech
fromMarketing Dive
1 month ago

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Amazon introduces innovative ad formats for Prime Video, enhancing viewer engagement and creating opportunities for advertisers.
Fashion & style
fromThe Drum
2 months ago

You wouldn't wear flip flops to the Met Gala. Does your media plan need a dress code?

Media acts as a 'dress code' for advertising, guiding creativity and effectiveness.
fromExchangewire
2 months ago
Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

more#advertising
fromwww.exchangewire.com
4 weeks ago

LightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning

LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
Marketing tech
#advertising-trends
Media industry
fromThe Drum
2 months ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
Media industry
fromThe Drum
2 months ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
more#advertising-trends
Media industry
fromModern Retail
3 months ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.
Advertisers are pulling back due to perceived unfair negotiation processes.
#data-integration
fromDigiday
3 months ago
Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

fromDigiday
3 months ago
Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

more#data-integration
fromRAIN News
4 months ago

Steve Goldstein: How Podcasting Reaches $5 Billion

Many agencies don't have dedicated audio departments, often lumping audio into 'other media'. Surprisingly, big advertisers frequently allocate zero budgets for audio.
Podcast
Marketing tech
fromThe Drum
4 months ago

This media agency wants to help brands raise cash (then help them spend it)

MNC is shifting its approach to remain competitive and relevant in the evolving marketing landscape.
fromExchangewire
7 months ago

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Justin Taylor emphasizes that advertisers can fully leverage the evolving landscape of video by embracing new formats, enhanced targeting, and integrated platforms to optimize their media strategies.
Marketing
fromExchangewire
9 months ago

How First-Party Data Is a Force for Reach and Scale

Advertisers are leveraging first-party data to enhance media planning and activation, resulting in explosive reach and scale across programmatic channels. This transformation has made CTV, audio, and out-of-home media significantly more targetable and efficient.
Marketing
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