#media-planning tag

Reach, Affinity, Conversions: Podscribe releases ad-planning upgrade

Podscribe has launched a major upgrade to its media planning platform with new features for podcast ad buyers.

fromClickUp

How to Plan Your PR Calendar for 2025 (+Templates) | ClickUp

A PR calendar is essential for organizing key dates and media opportunities to ensure consistent public relations efforts.

#advertising

fromDigiday

Marketing tech

Media Buying Briefing: What Dentsu's synthetic audiences deal reveals about future of media planning

Fashion & style

You wouldn't wear flip flops to the Met Gala. Does your media plan need a dress code?

Media industry

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.

Human expertise is vital to understand consumer behavior in a complex market.

The evolution of content consumption necessitates an evolution in advertising strategies.

fromExchangewire

Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

Consumer mindset greatly influences advertising receptivity, stressing the need for targeted strategies.

fromDigiday

Marketing tech

Media Buying Briefing: What Dentsu's synthetic audiences deal reveals about future of media planning

Fashion & style

You wouldn't wear flip flops to the Met Gala. Does your media plan need a dress code?

Media acts as a 'dress code' for advertising, guiding creativity and effectiveness.

Media industry

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.

Human expertise is vital to understand consumer behavior in a complex market.

The evolution of content consumption necessitates an evolution in advertising strategies.

fromExchangewire

Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

more#advertising

fromwww.exchangewire.com

2 months ago

LightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning

LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.

Marketing tech

fromAdweek

iProspect Wins Paid Media AOR for Dollar General

Dollar General has tapped iProspect as its paid media agency of record to enhance media planning and efficiency in advertising expenditures.

Marketing

Marketing tech

fromMarketing Dive

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Amazon introduces innovative ad formats for Prime Video, enhancing viewer engagement and creating opportunities for advertisers.

Media industry

fromAdweek

'Media Slides at the Back' Has Never Served Your Brand

Creative pitches often overlook media strategy, leading to ineffective advertising that fails to resonate with audiences.

Media industry

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.

Marketing tech

fromMarketing Dive

Edo extends data interoperability for TV outcomes measurement

Edo's new tool enhances media planning by optimizing audience engagement data across platforms.

Advertisers can leverage predictive outcomes to improve ad-driven engagement significantly.

Interoperability is crucial for marketing data in the evolving media landscape.

fromAdweek