LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
Justin Taylor emphasizes that advertisers can fully leverage the evolving landscape of video by embracing new formats, enhanced targeting, and integrated platforms to optimize their media strategies.
Advertisers are leveraging first-party data to enhance media planning and activation, resulting in explosive reach and scale across programmatic channels. This transformation has made CTV, audio, and out-of-home media significantly more targetable and efficient.