#media-planning
#media-planning

Fashion & style

You wouldn't wear flip flops to the Met Gala. Does your media plan need a dress code?

Media industry

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.

Human expertise is vital to understand consumer behavior in a complex market.

The evolution of content consumption necessitates an evolution in advertising strategies.

Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

Consumer mindset greatly influences advertising receptivity, stressing the need for targeted strategies.

fromDigiday

1 month ago

Marketing tech

Media Buying Briefing: What Dentsu's synthetic audiences deal reveals about future of media planning

Fashion & style

You wouldn't wear flip flops to the Met Gala. Does your media plan need a dress code?

Media acts as a 'dress code' for advertising, guiding creativity and effectiveness.

Media industry

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.

Human expertise is vital to understand consumer behavior in a complex market.

The evolution of content consumption necessitates an evolution in advertising strategies.

Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

more#advertising

fromwww.exchangewire.com

1 month ago

LightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning

LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.

Marketing tech

fromAdweek

iProspect Wins Paid Media AOR for Dollar General

Dollar General has tapped iProspect as its paid media agency of record to enhance media planning and efficiency in advertising expenditures.

Marketing

Marketing tech

fromMarketing Dive

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Amazon introduces innovative ad formats for Prime Video, enhancing viewer engagement and creating opportunities for advertisers.

Media industry

fromAdweek

'Media Slides at the Back' Has Never Served Your Brand

Creative pitches often overlook media strategy, leading to ineffective advertising that fails to resonate with audiences.

Media industry

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.

Marketing tech

fromMarketing Dive

Edo extends data interoperability for TV outcomes measurement

Edo's new tool enhances media planning by optimizing audience engagement data across platforms.

Advertisers can leverage predictive outcomes to improve ad-driven engagement significantly.

Interoperability is crucial for marketing data in the evolving media landscape.

fromAdweek

2025 Media Plan of the Year Jury announced

ADWEEK has selected the jury for the 2025 Media Plan of the Year Awards, featuring senior leaders from agencies and brands to judge entries.

Media industry

fromModern Retail

4 months ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

I've had two clients walk away from JBPs this year with Walmart because they felt that they got so shook down.

Media industry

fromDigiday

4 months ago

Media buying briefing: Havas' cookieless solution has become key link in its operating model

Agency holding companies are shifting towards more integrated operating models that enhance their market strategies and client engagement.

fromRAIN News

5 months ago

Steve Goldstein: How Podcasting Reaches $5 Billion

Many agencies overlook audio media despite its immense potential for audience reach.

Podcasts can effectively engage younger audiences, providing a robust alternative to traditional TV metrics.

Nielsenâs inclusion of podcasting in their planning tools marks progress for audio advertising visibility.

Marketing tech

5 months ago

This media agency wants to help brands raise cash (then help them spend it)

MNC is shifting its approach to remain competitive and relevant in the evolving marketing landscape.

7 months ago

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Justin Taylor emphasizes that advertisers can fully leverage the evolving landscape of video by embracing new formats, enhanced targeting, and integrated platforms to optimize their media strategies.

Marketing

9 months ago

MINT & Redmill Solutions Announce a Global Partnership

The strategic partnership with Redmill Solutions will offer a unique enterprise end-to-end solution that simplifies the complex advertising process by integrating media planning and AI-driven insights.

Marketing