This media agency wants to help brands raise cash (then help them spend it)MNC is shifting its approach to remain competitive and relevant in the evolving marketing landscape.
Podcast ads save campaigns from the marketing "Valley of Death"Media plans can grow sales without increased budgets by targeting future consumersShifting investments to podcasts and AM/FM radio enhances engagement and demand generation
This media agency wants to help brands raise cash (then help them spend it)MNC is shifting its approach to remain competitive and relevant in the evolving marketing landscape.
Podcast ads save campaigns from the marketing "Valley of Death"Media plans can grow sales without increased budgets by targeting future consumersShifting investments to podcasts and AM/FM radio enhances engagement and demand generation
Media buying briefing: Havas' cookieless solution has become key link in its operating modelAgency holding companies are shifting towards more integrated operating models that enhance their market strategies and client engagement.
MINT & Redmill Solutions Announce a Global PartnershipMINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.
Rival cinema ad firms collaborate to make their data streams easier for media agencies to accessCinema ad firms collaborate to integrate data into Nielsen's feed for better visibility.
Media buying briefing: Havas' cookieless solution has become key link in its operating modelAgency holding companies are shifting towards more integrated operating models that enhance their market strategies and client engagement.
MINT & Redmill Solutions Announce a Global PartnershipMINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.
Rival cinema ad firms collaborate to make their data streams easier for media agencies to accessCinema ad firms collaborate to integrate data into Nielsen's feed for better visibility.
Steve Goldstein: How Podcasting Reaches $5 BillionMany agencies overlook audio media despite its immense potential for audience reach.Podcasts can effectively engage younger audiences, providing a robust alternative to traditional TV metrics.Nielsen’s inclusion of podcasting in their planning tools marks progress for audio advertising visibility.
Ad Results Media Hires R3's Stein To Accelerate The Future Of Audio - Podcaster NewsCraig Stein joins ARM as SVP of Media Planning to enhance audio strategy and media planning amidst growing advertising spend.
Steve Goldstein: How Podcasting Reaches $5 BillionMany agencies overlook audio media despite its immense potential for audience reach.Podcasts can effectively engage younger audiences, providing a robust alternative to traditional TV metrics.Nielsen’s inclusion of podcasting in their planning tools marks progress for audio advertising visibility.
Ad Results Media Hires R3's Stein To Accelerate The Future Of Audio - Podcaster NewsCraig Stein joins ARM as SVP of Media Planning to enhance audio strategy and media planning amidst growing advertising spend.
Is Attention the measurement 'silver bullet'?Attention metrics may become essential for advertising measurement.They provide a deeper understanding than traditional metrics.Studies show attention metrics correlate strongly with advertising effectiveness.
Mischief Has Been Quietly Building a Media DepartmentMischief @ No Fixed Address integrates media planning and creative work, enhancing the strength of campaigns through collaboration.Mischief has entered media planning and buying with a dedicated team, aiming for cohesive strategies across clients.
'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiationsIncreasing ad spend in retail media networks prompts concerns about transparency in negotiations.Advertisers are pulling back due to perceived unfair negotiation processes.
Buoyed by Roblox's rise, agency holdcos express confidence in gaming for 2025Gaming agencies have seen unprecedented growth in 2024, largely driven by Roblox.Dentsu has doubled its gaming bookings, with integrated strategies becoming essential.Agency gaming divisions are adapting to align with increasing client interest.
How Spotify won over media planners using... Excel spreadsheetsSpotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.
Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.comAdvertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.
How Spotify won over media planners using... Excel spreadsheetsSpotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.
Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.comAdvertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.
How First-Party Data Is a Force for Reach and ScaleFirst-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.
The Modern Media Planner Buyer - From Old School to Future ResilientThe role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.
How First-Party Data Is a Force for Reach and ScaleFirst-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.
The Modern Media Planner Buyer - From Old School to Future ResilientThe role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.
Council Post: The Attention Blueprint: How To Win The Fight For Consumer AttentionBrands can capture consumer attention using an 'attention blueprint' for effective media planning and execution.Understanding your customer deeply is vital to creating impactful messaging.
Choice Hotels' Latest Ad CampaignChoice Hotels International sees significant marketing success from comedian Keegan-Michael Key as their spokesperson, impacting bookings positively.
Council Post: The Attention Blueprint: How To Win The Fight For Consumer AttentionBrands can capture consumer attention using an 'attention blueprint' for effective media planning and execution.Understanding your customer deeply is vital to creating impactful messaging.
Choice Hotels' Latest Ad CampaignChoice Hotels International sees significant marketing success from comedian Keegan-Michael Key as their spokesperson, impacting bookings positively.
Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers' RFPsDow Jones integrates generative AI to enhance media planning efficiency, although human creativity remains essential for developing effective media strategies.
Link Between Attention & Drivers of Brand Outcomes Revealed in New ResearchAttention is a crucial factor influencing brand metrics and purchase behaviors.
How to Create a Media Plan That Drives Results | ClickUpA well-crafted media plan enhances marketing ROI by strategically guiding media channel selection and campaign execution.
Winners announced at The Drum Awards for Digital Experience 2024Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.
Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers' RFPsDow Jones integrates generative AI to enhance media planning efficiency, although human creativity remains essential for developing effective media strategies.
Link Between Attention & Drivers of Brand Outcomes Revealed in New ResearchAttention is a crucial factor influencing brand metrics and purchase behaviors.
How to Create a Media Plan That Drives Results | ClickUpA well-crafted media plan enhances marketing ROI by strategically guiding media channel selection and campaign execution.
Winners announced at The Drum Awards for Digital Experience 2024Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.
How Locaria's work to redefine marketing localization strategy became award-winningLocaria won a Gold Award by innovating media planning for global campaigns, addressing inefficiencies in multilingual marketing strategies.
How Omnicom's AI Virtual Assistant Does The Campaign Grunt Work For Planters | AdExchangerOmnicom's Omni Assist demonstrates that AI's efficacy lies in targeted applications, solving specific agency challenges rather than being a catch-all solution.
Downing Street officials prepare plan for announcing death of Larry the catLarry the cat, aged 17, is expected to pass soon, prompting plans for a sensitive media announcement by Downing Street.
Spotify coded music videos into spreadsheet to attract media planners. It workedSpotify Advertising transcends mere audio, demonstrating video capacities and a compelling ROI that captivates media planners beyond their usual ad platforms.
How Spotify's video ads became a game-changing must-buy for media agenciesSpotify's 'Spreadbeats' campaign creatively transformed how media planners perceive its advertising capabilities, emphasizing video and audio integration for superior ROI.
Spotify coded music videos into spreadsheet to attract media planners. It workedSpotify Advertising transcends mere audio, demonstrating video capacities and a compelling ROI that captivates media planners beyond their usual ad platforms.
How Spotify's video ads became a game-changing must-buy for media agenciesSpotify's 'Spreadbeats' campaign creatively transformed how media planners perceive its advertising capabilities, emphasizing video and audio integration for superior ROI.
How brands can reduce their carbon footprint to make advertising gainsBrands can reduce carbon footprints by a third through sustainable media planning, according to ANA.Integrating green practices can maintain performance goals while cutting emissions.
Is The Alt Video Currency Juice Worth The Squeeze? | AdExchangerBuyers and sellers are still navigating the use of alternative video currencies in the advertising industry.
How brands can reduce their carbon footprint to make advertising gainsBrands can reduce carbon footprints by a third through sustainable media planning, according to ANA.Integrating green practices can maintain performance goals while cutting emissions.
Is The Alt Video Currency Juice Worth The Squeeze? | AdExchangerBuyers and sellers are still navigating the use of alternative video currencies in the advertising industry.
This Neuro Researcher Is Reshaping Mindshare's Media PlansKelechi Nwankwoala, the research lead at NeuroLab, utilizes advanced techniques for measuring consumers' emotions, guiding Mindshare's clients' media strategies through empathy-driven marketing.
Playing the aces: Using OOH to help your brand grow in 2024OOH market in the UK has grown significantly, with DOOH accounting for 66% of billings.OOH is at a tipping point rather than just a passing 'moment,' playing a crucial role in media plans with ACES approach.