#media-planning

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Mischief Has Been Quietly Building a Media Department

Mischief @ No Fixed Address integrates media planning and creative work, enhancing the strength of campaigns through collaboration.
Mischief has entered media planning and buying with a dedicated team, aiming for cohesive strategies across clients.
#consumer-engagement

Council Post: The Attention Blueprint: How To Win The Fight For Consumer Attention

Brands can capture consumer attention using an 'attention blueprint' for effective media planning and execution.
Understanding your customer deeply is vital to creating impactful messaging.

Choice Hotels' Latest Ad Campaign

Choice Hotels International sees significant marketing success from comedian Keegan-Michael Key as their spokesperson, impacting bookings positively.

Council Post: The Attention Blueprint: How To Win The Fight For Consumer Attention

Brands can capture consumer attention using an 'attention blueprint' for effective media planning and execution.
Understanding your customer deeply is vital to creating impactful messaging.

Choice Hotels' Latest Ad Campaign

Choice Hotels International sees significant marketing success from comedian Keegan-Michael Key as their spokesperson, impacting bookings positively.
moreconsumer-engagement

Buoyed by Roblox's rise, agency holdcos express confidence in gaming for 2025

Gaming agencies have seen unprecedented growth in 2024, largely driven by Roblox.
Dentsu has doubled its gaming bookings, with integrated strategies becoming essential.
Agency gaming divisions are adapting to align with increasing client interest.
#video-advertising

How Spotify won over media planners using... Excel spreadsheets

Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.

How Spotify won over media planners using... Excel spreadsheets

Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.
morevideo-advertising
#marketing-strategy

How to Create a Media Plan That Drives Results | ClickUp

A well-crafted media plan enhances marketing ROI by strategically guiding media channel selection and campaign execution.

Ad Results Media Hires R3's Stein To Accelerate The Future Of Audio - Podcaster News

Craig Stein joins ARM as SVP of Media Planning to enhance audio strategy and media planning amidst growing advertising spend.

How to Create a Media Plan That Drives Results | ClickUp

A well-crafted media plan enhances marketing ROI by strategically guiding media channel selection and campaign execution.

Ad Results Media Hires R3's Stein To Accelerate The Future Of Audio - Podcaster News

Craig Stein joins ARM as SVP of Media Planning to enhance audio strategy and media planning amidst growing advertising spend.
moremarketing-strategy

How Locaria's work to redefine marketing localization strategy became award-winning

Locaria won a Gold Award by innovating media planning for global campaigns, addressing inefficiencies in multilingual marketing strategies.
#advertising

Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers' RFPs

Dow Jones integrates generative AI to enhance media planning efficiency, although human creativity remains essential for developing effective media strategies.

Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

Attention is a crucial factor influencing brand metrics and purchase behaviors.

Attention firm Adelaide penetrates holding company media agencies with new tool

Attention metrics are crucial in determining advertising effectiveness.
Adelaide's Flight Control tool uses attention metrics to optimize media plans.

Winners announced at The Drum Awards for Digital Experience 2024

Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.

Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers' RFPs

Dow Jones integrates generative AI to enhance media planning efficiency, although human creativity remains essential for developing effective media strategies.

Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

Attention is a crucial factor influencing brand metrics and purchase behaviors.

Attention firm Adelaide penetrates holding company media agencies with new tool

Attention metrics are crucial in determining advertising effectiveness.
Adelaide's Flight Control tool uses attention metrics to optimize media plans.

Winners announced at The Drum Awards for Digital Experience 2024

Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.
moreadvertising
#digital-advertising

Spotify coded music videos into spreadsheet to attract media planners. It worked

Spotify Advertising transcends mere audio, demonstrating video capacities and a compelling ROI that captivates media planners beyond their usual ad platforms.

How Spotify's video ads became a game-changing must-buy for media agencies

Spotify's 'Spreadbeats' campaign creatively transformed how media planners perceive its advertising capabilities, emphasizing video and audio integration for superior ROI.

Spotify coded music videos into spreadsheet to attract media planners. It worked

Spotify Advertising transcends mere audio, demonstrating video capacities and a compelling ROI that captivates media planners beyond their usual ad platforms.

How Spotify's video ads became a game-changing must-buy for media agencies

Spotify's 'Spreadbeats' campaign creatively transformed how media planners perceive its advertising capabilities, emphasizing video and audio integration for superior ROI.
moredigital-advertising
#programmatic-advertising

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.

The Modern Media Planner Buyer - From Old School to Future Resilient

The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.

The Modern Media Planner Buyer - From Old School to Future Resilient

The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.
moreprogrammatic-advertising

Podcast ads save campaigns from the marketing "Valley of Death"

Media plans can grow sales without increased budgets by targeting future consumers
Shifting investments to podcasts and AM/FM radio enhances engagement and demand generation
#data-integration

MINT & Redmill Solutions Announce a Global Partnership

MINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.

Rival cinema ad firms collaborate to make their data streams easier for media agencies to access

Cinema ad firms collaborate to integrate data into Nielsen's feed for better visibility.

MINT & Redmill Solutions Announce a Global Partnership

MINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.

Rival cinema ad firms collaborate to make their data streams easier for media agencies to access

Cinema ad firms collaborate to integrate data into Nielsen's feed for better visibility.
moredata-integration
#advertising-industry

How brands can reduce their carbon footprint to make advertising gains

Brands can reduce carbon footprints by a third through sustainable media planning, according to ANA.
Integrating green practices can maintain performance goals while cutting emissions.

Is The Alt Video Currency Juice Worth The Squeeze? | AdExchanger

Buyers and sellers are still navigating the use of alternative video currencies in the advertising industry.

How brands can reduce their carbon footprint to make advertising gains

Brands can reduce carbon footprints by a third through sustainable media planning, according to ANA.
Integrating green practices can maintain performance goals while cutting emissions.

Is The Alt Video Currency Juice Worth The Squeeze? | AdExchanger

Buyers and sellers are still navigating the use of alternative video currencies in the advertising industry.
moreadvertising-industry

How Omnicom's AI Virtual Assistant Does The Campaign Grunt Work For Planters | AdExchanger

Omnicom's Omni Assist demonstrates that AI's efficacy lies in targeted applications, solving specific agency challenges rather than being a catch-all solution.

Downing Street officials prepare plan for announcing death of Larry the cat

Larry the cat, aged 17, is expected to pass soon, prompting plans for a sensitive media announcement by Downing Street.

This Neuro Researcher Is Reshaping Mindshare's Media Plans

Kelechi Nwankwoala, the research lead at NeuroLab, utilizes advanced techniques for measuring consumers' emotions, guiding Mindshare's clients' media strategies through empathy-driven marketing.

Playing the aces: Using OOH to help your brand grow in 2024

OOH market in the UK has grown significantly, with DOOH accounting for 66% of billings.
OOH is at a tipping point rather than just a passing 'moment,' playing a crucial role in media plans with ACES approach.

Silicon Valley's Chris Diamantopoulos raves about how 'brilliantly boring' PNC Bank is

Leveraging humor to promote stability
PNC Bank's 'Brilliantly Boring' brand platform
from Exchangewire
10 months ago

Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

Consumers unaware of sharing data for advertising
Misconceptions about value exchange of advertising
Challenges with Chrome Privacy Sandbox

LinkedIn Launches New Media Planning API

LinkedIn offers a Media Planning API to help agencies forecast the reach and frequency of brand campaigns.
This API allows marketers to plan and drive measurable results on LinkedIn.
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