On May 12, Amazon unveiled new advertising formats for Prime Video aimed at enhancing engagement and effectiveness during its annual upfront presentation. These include a pause ad format leveraging AI for contextually relevant ads and shoppable ads that pull real-time information from Amazon. The company's reach has expanded to over 130 million monthly viewers, with increased engagement in ad-supported viewing hours. This presentation showcased Amazon's achievements in its first full year of advertising, emphasizing its goal to streamline media planning and buying for advertisers.
Amazon's newly announced ad formats for Prime Video, including AI-generated and shoppable ads, aim to enhance viewer engagement and advertising efficiency for brands.
With over 130 million monthly viewers, Prime Video's ad-supported reach continues to grow significantly, demonstrating robust engagement and shopping integration with Amazon's platform.
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