#prime-video

#prime-video

Amazon's advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video's NBA coverage, a clutch of top-tier sports spenders that includes the likes of AT&T, Mercedes-Benz and State Farm. As part of a series of signings that will help defray Amazon's annual $1.8 billion rights payment to the NBA, the online retailer/streamer has landed AT&T as the title sponsor of its new halftime show ( The Half).

Amazon's Prime Video is bringing more AI to the football field with new features designed to give viewers more insight into Thursday Night Football games, as highlighted earlier by Deadline. One feature, called Pocket Health, uses AI to analyze "tens of thousands of data points" across the offensive line during a play, allowing Prime Video to display on-screen visuals indicating the threat level to a quarterback.

If you think this is dark, wait till season 2, Kitsch said. It's not like a cliff-hanger, but it's truly an emotional fall It's like Ben's on his own in season 2 and you're going to follow him through some of the worst parts of what humans are capable of doing. You're going to see him emotionally attached to the work even more.

Prime Video has been running ads since the start of 2024, signaling the tech giant's push into the video ad space. Amazon now delivers an upfront presentation to ad buyers alongside those of traditional media companies and tech rivals Netflix and YouTube during a single mid-May spree in New York. While Prime Video is the centerpiece, the company also has emphasized its other venues for brand messages, including podcasts.

"Lining things up with the seasonal releases of the show, it's stuff that we talk about all the time, and we do have plans for things here and there."

Kevin Harlan, Ian Eagle, and Stan Van Gundy are moving from TNT to Prime Video for its inaugural NBA coverage, joined by Cassidy Hubbarth from ESPN.

"We all know that generative AI is fundamentally changing everything - every industry - [and] entertainment is no exception, and at Amazon, we're so excited to be at the forefront of this revolution."

Lockhart hinted of Cadence driving away from Beechwood, suggesting unresolved stories may be waiting to be told, thus leaving the door open for potential continuation.

In this adaptation, Kim Dickens's character, Detective Nancy Guidry, is reimagined with a compelling backstory that amplifies her complexity and flaws, showcasing Dickens's remarkable range.

In Another Simple Favor, Blake Lively and Anna Kendrick return, showcasing an intriguing blend of murder and deceit, set against the backdrop of a glamorous Capri wedding.

In Overcompensating, Benny, a closeted student, navigates new friends, relationships, and homoerotic moments, showcasing hilarious antics of fitting in during his college journey.