"MrBeast is blurring the lines between YouTube and TV in a new way with the release of season two of his reality TV hit, "Beast Games," on Amazon's Prime Video. The superstar YouTuber, whose real name is Jimmy Donaldson, announced that the first episode will be copyright-free. That'll enable people to share reaction clips to their heart's content without fear of repercussions on platforms like Google's YouTube and Amazon's Twitch. The show kicks off on Wednesday."
"The Amazon deal exposed MrBeast to a new audience and enabled him to create a big-budget spectacle that would have been difficult to make economically viable if it ran on YouTube. However, a potential risk was that MrBeast's fans might not follow him to Prime Video, which is behind a paywall requiring a Prime membership. Last year, MrBeast uploaded part of the first season to YouTube to ensure his fans on that platform were aware of it."
MrBeast released season two of Beast Games on Prime Video and made the first episode copyright-free so viewers can freely share reaction clips on platforms like YouTube and Twitch. The series features 200 contestants competing for over $10 million in prizes, organized as 100 "strong" and 100 "smart" competitors. The Amazon deal provided funding for a big-budget spectacle and exposure to a new audience but introduced the risk that some fans may not follow behind Prime's paywall. MrBeast previously uploaded parts of season one to YouTube and commands over 450 million subscribers with massive view counts.
Read at Business Insider
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