"Audiences are spoiled for choice in the streaming age, with an overabundance of shows and films at their fingertips. The problem is that all of these projects belong to a streaming service, and shelling out the cash to subscribe to every platform is borderline impossible. Accessibility is, ironically, the biggest obstacle to discovery. That's led some streamers to get creative about promotion, collaborating with platformers like YouTube to bring fresh eyes to their original series."
"Prime Video is the latest to make its biggest hit a bit more accessible. With a new season of Fallout on the horizon, Prime is bringing the apocalyptic dark comedy's first season to a new audience. The streamer is teaming up with Samsung to offer Fallout Season 1 for free from December 3 until December 25 - but there's a catch. The show can only be streamed on Samsung TV Plus, a service exclusive to Samsung Smart TVs and Galaxy phones."
""Prime Video is committed to finding creative and groundbreaking approaches to bring our content to audiences worldwide," said Emily Aldis, Prime's global head of distribution and partnerships, in a statement. "Prime Video's established partnership with Samsung enables us to enhance the viewing experience for our shared customers through engaging off-screen marketing collaborations and seamless integration of the Prime Video app on Samsung Smart TVs.""
Audiences face an overabundance of streaming options that makes subscribing to every platform impractical and creates accessibility barriers to discovery. Some streamers are collaborating with other platforms and device makers to expand reach and promote originals. Prime Video is partnering with Samsung to offer Fallout Season 1 free on Samsung TV Plus from December 3 to December 25, with Season 2 available free on Samsung devices beginning December 17. The Fallout franchise's online multiplayer game will be playable via Xbox Game Pass when accessed through the Samsung Gaming Hub. The partnership aims to enhance viewing through marketing collaborations and app integration on Samsung hardware.
Read at Inverse
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